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Here At The Smithsonian: Advertising: Yesterday and Today

Creator:
Smithsonian Institution Archives  Search this
Type:
YouTube Videos
Uploaded:
2020-12-28T17:49:21.000Z
YouTube Category:
Education  Search this
Topic:
Museum administration  Search this
See more by:
SIArchives
Data Source:
Smithsonian Institution Archives
YouTube Channel:
SIArchives
EDAN-URL:
edanmdm:yt_mXYWG4rQnC0

Alan and Elaine Levitt Advertisement Collection

Topic:
Coca-Cola (Trademark)
Kodak (Brand name)
Collector:
Levitt, Alan  Search this
Medical Sciences, Division of (NMAH, SI)  Search this
Levitt, Elaine  Search this
Medical Sciences, Division of (NMAH, SI)  Search this
Names:
Eastman Kodak Co.  Search this
Sherman Pharmacy (Sherman, N.Y.)  Search this
Extent:
5 Cubic feet (5 boxes, 3 oversized folders)
Type:
Collection descriptions
Archival materials
Business records
Booklets
Advertisements
Place:
Chautauqua County (N.Y.) -- 1920-1970
Date:
1920 - 1960s.
Summary:
Advertising materials relating to pharmaceutical and other supplies as part of the stock of retail pharmacies from 1920 to the early 1960s, mostly advertisements for cigars, cigarettes, Coca-Cola, Kodak, veterinary supplies, and patent medicines.
Scope and Contents:
The collection consists primarily of advertising materials related to pharmaceutical and other supplies part of the stock of retail pharmacies during the period from the 1920s to the 1960s. Much of it was in the store when the Levitts purchased the Sherman Pharmacy.

The majority is advertisements for such items as cigars, cigarettes, Coca Cola, Kodak products, veterinary supplies, and patent medicines. There are a few photographs of local (Sherman) interest and a few booklets and pamphlets, including a high school yearbook.

The material is in excellent condition. It has been left in the boxes and folders in which it was received from the Division of Medical Sciences.
Arrangement:
The collection is arranged into two series.

Series 1: Organizational Files, 1922-1995

Subseries 1.1: Administration, 1923-1994

Subseries 1.2: Affiliates and Offices, 1922-1964

Series 2: Subject Files, 1851-1990
Biographical / Historical:
Alan Levitt, who owned and operated a pharmacy in Sherman (Chautauqua County), New York, and his wife Elaine, gave to the National Museum of American History a number of pharmaceutically related objects and a collection of archival graphic materials, primarily advertising in nature. The pharmacy from which the materials came was known as Sherman Pharmacy and was located at 105 West Main Street, Sherman, New York. It was opened by James Tuft on May 9, 1895. The Levitts' decision to sell and leave Sherman was made in 1983 after about ten years of operating the store. The correspondence with respect to making the gift to the Smithsonian indicates the move was related to a desire to be part of the Jewish culture in a larger community than Sherman, which has no synagogue, for example. The Levitts had one small child and a second was on the way. By early January 1986, the Levitts had sold the pharmacy and bought a house at 2551 East 26th Street, Brooklyn, New York, 11235. Mr. Levitt was employed as a pharmacist in a state institution in Manhattan.
Provenance:
The materials were given by Alan and Elaine Levitt, September 1984.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Patent medicines  Search this
Cigarettes -- advertising -- 1920-1970  Search this
advertising -- History -- 1920-1970  Search this
advertising -- Photography -- Apparatus and supplies -- 1920-1970  Search this
Cigars  Search this
Pharmaceutical industry -- 1920-1970  Search this
Pharmacology -- 1920-1970  Search this
Photography -- Apparatus and supplies  Search this
Pharmacists -- 1920-1970  Search this
Drugstores  Search this
Veterinary supplies industry -- 1920-1970  Search this
Genre/Form:
Business records -- 20th century
Booklets -- 1920-1970
Advertisements
Citation:
Alan and Elaine Levitt Advertisement Collection, 1920-early 1960s, National Museum of American History.
Identifier:
NMAH.AC.0303
See more items in:
Alan and Elaine Levitt Advertisement Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0303

S. Watson Dunn Advertising Ephemera Collection

Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Extent:
1 Cubic foot (2 boxes)
Type:
Collection descriptions
Archival materials
Catalogs
Brochures
Advertising cards
Postcards
Fans (costume accessories)
Ephemera
Date:
1840-1986, undated
Summary:
Collection primarily consists of advertisements, ephemera, and promotional materials collected by S. Watson Dunn. In addition, there is literature relating to advertising history, correspondence, phonograph records, and unpublished papers.
Scope and Contents:
Collection primarily consists of advertisements, ephemera, and promotional materials collected by S. Watson Dunn. In addition, there is literature relating to advertising history, correspondence, phonograph records, and unpublished papers. This collection represents a small amount of material relating to Dunn's work as a professor and author. The University of Illinois holds the bulk of his papers. The collection is arranged into four series: Series 1, Advertising Materials and Literature, 1840-1986, undated; Series Series 2, Advertising History File, 1859-1986, undated; Series 3, Correspondence, 1961-1970; and Series 4, Unpublished Papers, 1976.
Arrangement:
Collection is organized in four series:

Series 1, Advertising Materials and Literature, 1840-1984, undated

Series 2, Advertising History File, 1859-1986, undated

Series 3, Correspondence, 1961-1970

Series 4, Unpublished Papers, 1976, undated
Biographical / Historical:
Samuel Watson Dunn was a professor, consultant, and author. He was born on August 24, 1918 in Vanderbilt, Pennsylvania. He held many faculty positions teaching advertising and marketing and served as an industry consultant for major companies including Pacific Telephone & Telegraph, Southwestern Bell, Leo Burnett Company, and Young & Rubicam. He was published widely in scholarly and trade journals and wrote or edited several books. In 1988, among his many awards he was named Distinguished Advertising Educator by the American Advertising Federation. Dunn died on November 24, 1997 at the age of seventy-nine.
Related Materials:
Archives Center, National Museum of American History

NW Ayer Advertising Agency Records (AC0059)

Gordon E. Cole Advertising Papers (AC0371)

Warshaw Collection of Business Americana (AC0060)

Barton Arthur Cummings Papers (AC0421)

Thomajan Advertising Collection (AC0643)

Gladys Reid Holton Ephemera Collection (AC0466)

Materials at Other Organizations

University of Illinois Archives

S. Watson Dunn Papers, 1923, 1937-40, 1943, 1946-96
Provenance:
Donated to the Archives Center by S. Watson Dunn, December 1989.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
College teachers  Search this
Genre/Form:
Catalogs
Brochures
Advertising cards
Postcards
Fans (costume accessories)
Ephemera
Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0366
See more items in:
S. Watson Dunn Advertising Ephemera Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0366

Advertising History File

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Type:
Archival materials
Date:
1859-1986, undated
Scope and Contents:
Consist of materials Dunn maintained as a group relating to advertising history. Included are two publications the New Orleans Daily Cresent and Advertising Age. These materials primarily relate to the founders of advertising agencies and are arranged in chronological order.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0366, Series 2
See more items in:
S. Watson Dunn Advertising Ephemera Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref19

New Orleans Daily Crescent

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 1
Type:
Archival materials
Date:
1859
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref33

Advertising Age

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 2
Type:
Archival materials
Date:
1957-1960
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref34

Advertising Age

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 3
Type:
Archival materials
Date:
1961-1962
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref35

Advertising Age, 1964-1966

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 4
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref36

Advertising Age, 1968-1973

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 5
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref37

Advertising Age, 1973

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 6
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref38

Advertising Age, 1974-1980

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 7
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref39

Advertising Age, 1981

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 8
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref40

Advertising Age, 1982-1986

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 9
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref41

Advertising Age, undated

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Container:
Box 2, Folder 10
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
See more items in:
S. Watson Dunn Advertising Ephemera Collection
S. Watson Dunn Advertising Ephemera Collection / Series 2: Advertising History File
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref42

Martin, Milward W. Twelve Full Ounces. New York: Rinehart and Winston Holt,

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, NMAH, SI.  Search this
Container:
Box 1, Folder 19
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.1: Materials gathered by the Center for Advertising History
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref260

Contributions of the can manufacturers to the war effort, talk by Gordon E. Cole on behalf of the Can Manufacturers Institute

Collection Creator:
Cole, Gordon E. (advertising executive)  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Copyright or trademark restrictions may be in effect for some material.
Collection Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
See more items in:
Gordon E. Cole Advertising History Papers
Gordon E. Cole Advertising History Papers / Series 2: Unpublished Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0371-ref564

"Clothing Campaign for Europe Piloted by Business Leaders"

Collection Creator:
Cole, Gordon E. (advertising executive)  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Copyright or trademark restrictions may be in effect for some material.
Collection Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
See more items in:
Gordon E. Cole Advertising History Papers
Gordon E. Cole Advertising History Papers / Series 2: Unpublished Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0371-ref567

"Prospectus of An Idea: The Eleven Pacific Coast States," prepared by Gordon Cole

Collection Creator:
Cole, Gordon E. (advertising executive)  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Copyright or trademark restrictions may be in effect for some material.
Collection Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
See more items in:
Gordon E. Cole Advertising History Papers
Gordon E. Cole Advertising History Papers / Series 2: Unpublished Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0371-ref572

"Highlights of the Year," A.N.A.

Collection Creator:
Cole, Gordon E. (advertising executive)  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Copyright or trademark restrictions may be in effect for some material.
Collection Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
See more items in:
Gordon E. Cole Advertising History Papers
Gordon E. Cole Advertising History Papers / Series 3: Wartime Proceedings of the Association of National Advertisers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0371-ref578

Two publicity photographs for the United National Clothing Collection for Overseas War Relief

Collection Creator:
Cole, Gordon E. (advertising executive)  Search this
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Copyright or trademark restrictions may be in effect for some material.
Collection Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
See more items in:
Gordon E. Cole Advertising History Papers
Gordon E. Cole Advertising History Papers / Series 3: Wartime Proceedings of the Association of National Advertisers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0371-ref585

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