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Creator:

Ellsworth, Scott, Dr.  Search this

Archives Center, National Museum of American History  Search this

Extent:

7.7 Cubic feet (32 boxes)

Type:

Collection descriptions

Archival materials

Audiocassettes

Commercials

Interviews

Oral history

Videotapes

Date:

1938-1986

Summary:

The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.

Scope and Contents:

At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.

Arrangement:

The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated

Biographical / Historical:

In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.

Related Materials:

Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection

Provenance:

Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.

Restrictions:

Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Advertising agencies  Search this

Ambiguity in advertising  Search this

Marketing  Search this

Music in advertising  Search this

Prize contests in advertising  Search this

Broadcast advertising  Search this

advertising -- Beverages -- 1930-1990  Search this

Advertising writing  Search this

Television advertising  Search this

Product demonstrations  Search this

Youth-oriented advertising  Search this

Slogans  Search this

Genre/Form:

Audiocassettes

Commercials

Interviews -- 1980-2000

Oral history

Videotapes

Citation:

The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution

Identifier:

NMAH.AC.0111

See more items in:

The "Pepsi Generation" Oral History and Documentation Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8642412ae-81a3-4bd2-8080-c1a3ce4f732f

EDAN-URL:

ead_collection:sova-nmah-ac-0111

Creator:

Jacques Seligmann & Co.  Search this

Subject:

Hauke, Cesar M. de (Cesar Mange)  Search this

Glaenzer, Eugene  Search this

Haardt, Georges  Search this

Seligman, Germain  Search this

Seligmann, Arnold  Search this

Parker, Theresa D.  Search this

Waegen, Rolf Hans  Search this

Trevor, Clyfford  Search this

Seligmann, René  Search this

Seligmann, Jacques  Search this

De Hauke & Co., Inc.  Search this

Jacques Seligmann & Co  Search this

Eugene Glaenzer & Co.  Search this

Germain Seligmann & Co.  Search this

Gersel  Search this

Type:

Gallery records

Citation:

Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974. Archives of American Art, Smithsonian Institution.

Topic:

Mackay, Clarence Hungerford, 1874-1938 -- Art collections  Search this

Schiff, Mortimer L. -- Art collections  Search this

Arenberg, duc d' -- Art collections  Search this

Liechtenstein, House of -- Art collections  Search this

Art -- Collectors and collecting -- France -- Paris  Search this

Art -- Collectors and collecting  Search this

World War, 1939-1945 -- Art and the war  Search this

La Fresnaye, Roger de, 1885-1925  Search this

Art, Renaissance  Search this

Decorative arts  Search this

Art treasures in war  Search this

Art, European  Search this

Theme:

Art Gallery Records  Search this

Art Market  Search this

Record number:

(DSI-AAA_CollID)9936

(DSI-AAA_SIRISBib)212486

AAA_collcode_jacqself

Theme:

Art Gallery Records

Art Market

Data Source:

Archives of American Art

EDAN-URL:

edanmdm:AAADCD_coll_212486

Creator:

Ludgin, Earle, 1898-1981  Search this

Ludgin, Mary, 1894-1962  Search this

Subject:

Seligmann, Kurt  Search this

Albright, Ivan  Search this

Bess, Forrest  Search this

Burg, Copeland Charles  Search this

Fink, Peter  Search this

Rattner, Abraham  Search this

Citation:

Earle and Mary Ludgin papers, 1930-1983. Archives of American Art, Smithsonian Institution.

Topic:

Art -- Collectors and collecting -- United States  Search this

Art, Modern -- 20th century  Search this

Theme:

Chicago's Art-Related Archival Materials: A Terra Foundation Resource  Search this

Patronage  Search this

Record number:

(DSI-AAA_CollID)7055

(DSI-AAA_SIRISBib)209188

AAA_collcode_ludgearl

Theme:

Chicago's Art-Related Archival Materials: A Terra Foundation Resource

Patronage

Data Source:

Archives of American Art

EDAN-URL:

edanmdm:AAADCD_coll_209188

Creator:

Ludgin, Earle, 1898-1981  Search this

Ludgin, Mary, 1894-1962  Search this

Betty Parsons Gallery  Search this

Names:

Albright, Ivan, 1897-1983  Search this

Bess, Forrest, 1911-1977  Search this

Burg, Copeland Charles, b. 1895  Search this

Fink, Peter  Search this

Rattner, Abraham  Search this

Seligmann, Kurt, 1900-1962  Search this

Extent:

2.2 Linear feet ((on 6 microfilm reels))

Type:

Collection descriptions

Archival materials

Date:

1930-1983

Scope and Contents:

Correspondence; financial records; writings; photographs; sketches; inventories of art works; and printed materials.

Business correspondence and records, 1930-1981, regarding the Ludgin art collection consists of ca. 1,000 items, and includes documentation on the purchase, outgoing loan, insurance, shipment, etc. of art works. Also included are 3 inventories of the art collection, undated, 1951, and 1981.

Also included are typescript "With Both Eyes Open" by Earle Ludgin as a catalog introduction for the exhibition, THE LUDGIN COLLECTION OF CONTEMPORARY PAINTINGS, Corcoran Gallery of Art, Washington, D.C., 1954; 6 photographs of an exhibition opening, sent to Ludgin by Kurt Seligmann, 1949; a photograph of Copeland Burg; a photograph of Kurt Seligmann and Father Bruckberger; 2 contact sheets containing photographs of Earle Ludgin by Peter Fink; 12 photographs of art installations at Earle Ludgin and Co. offices and at the Corcoran Gallery of Art;

color photographs of pages from Ivan Albright's sketchbook of flesh wounds (sketchbook is owned by the Art Institute of Chicago); and 38 photographs, ca. 370 slides, and a few negatives of art work in the Ludgin collection; printed materials, 1941-1979, including news releases, newpaper clippings, exhibition catalogs and announcements (ca. 50 items); 11 rough pencil sketches on Earle Ludgin memo paper, some of which appear to be art installation plans; and a half-tone plate of RECLINING FIGURE by Henry Moore.

Biographical / Historical:

Collectors; Chicago, Illinois. Earle Ludgin, an advertising executive, and his wife Mary, began collecting art in the early 1930's and continued for almost 50 years, amassing an important contemporary American art collection.

Provenance:

Material on reels 1703-1704 (also filmed on reel 3458) donated 1979 by Earle Ludgin; material on reels 3821-3824 donated 1985 by Donald Ludgin, son of Mary and Earle Ludgin. Additional material donated in 2023 by

Restrictions:

Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center. Microfilmed materials must be consulted on microfilm. Contact Reference Services for more information.

Topic:

Art -- Collectors and collecting -- United States  Search this

Art, Modern -- 20th century  Search this

Identifier:

AAA.ludgearl

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw9c54bb640-2c63-4022-b187-f768daa02363

EDAN-URL:

ead_collection:sova-aaa-ludgearl

Published by:

MelPat Associates, American, 1965 - 1986  Search this

Created by:

C. Melvin Patrick, American, died 1985  Search this

Subject of:

Charles Rangel, American, born 1930  Search this

The Links, Incorporated, American, founded 1946  Search this

Avon, founded 1886  Search this

Vice President Nelson Aldrich Rockefeller, American, 1908 - 1979  Search this

National Urban League, American, founded 1910  Search this

National Association of Black Social Workers, American, founded 1968  Search this

Interracial Council for Business Opportunity, American, founded 1963  Search this

Ancient and Accepted Scottish Rite of Freemasonry  Search this

National Association of Market Developers, American, founded 1953  Search this

National Medical Association, American, founded 1895  Search this

Prince Hall Freemasonry, founded 1784  Search this

National Association of Negro Musicians, Inc., founded 1919  Search this

Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this

Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this

National Newspaper Publishers Association, American, founded 1827  Search this

Sovereign Military Order of Malta, founded 1099  Search this

Chi Eta Phi Sorority, Inc., American, founded 1932  Search this

National Association for the Advancement of Colored People, American, founded 1909  Search this

Universal Network Television, American, founded 1950  Search this

Freedom National Bank, American, 1964 - 1990  Search this

Jarobin Gilbert Jr., American, born 1946  Search this

Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this

National United Church Ushers Association of America, Inc., American, founded 1919  Search this

National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this

National Dental Association, American, founded 1913  Search this

National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this

Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this

National Pharmaceutical Association, American, founded 1947  Search this

Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this

Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this

Delta Sigma Theta Sorority, American, founded 1913  Search this

Shriners International, American, founded 1870  Search this

Daughters of Isis, American, founded 1910  Search this

Dr. Roscoe C. Brown, American, 1922 - 2016  Search this

Young Men's Christian Association (YMCA), International, founded 1844  Search this

New York Yankees, American, founded 1901  Search this

Reggie Jackson, American, born 1946  Search this

The Doll League, Inc., American, founded 1958  Search this

National Urban League Guild, American, founded 1946  Search this

Morehouse Alumni Association, American, founded 1900  Search this

Congressional Black Caucus, American, founded 1971  Search this

National Bar Association, American, founded 1925  Search this

National Business League, American, founded 1900  Search this

National Bankers Association, American, founded 1927  Search this

Alliance for Women in Media, American, founded 1951  Search this

369th Veterans Association, American  Search this

Ancient and Accepted Scottish Rite of Freemasonry  Search this

The Salvation Army, American, founded 1865  Search this

Phi Beta Sigma Fraternity, American, founded 1914  Search this

One Hundred Black Men, Inc., American, founded 1963  Search this

Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this

Written by:

Anti-Bakke Decision Coalition, American, founded 1977  Search this

Medium:

ink on paper

Dimensions:

H x W x D: 10 13/16 × 8 7/16 × 7/16 in. (27.5 × 21.4 × 1.1 cm)

Type:

magazines (periodicals)

Place made:

Harlem, New York City, New York, United States, North and Central America

Place depicted:

Sag Harbor, Southampton, Suffolk County, New York, United States, North and Central America

Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America

Date:

1979

Topic:

African American  Search this

Advertising  Search this

Associations and institutions  Search this

Black Press  Search this

Business  Search this

Communities  Search this

Fraternal organizations  Search this

Fraternities  Search this

Government  Search this

HBCUs (Historically Black Colleges and Universities)  Search this

Journalism  Search this

Labor  Search this

Mass media  Search this

Men  Search this

Political organizations  Search this

Politics  Search this

Professional organizations  Search this

Radio  Search this

Religion  Search this

Social life and customs  Search this

Sororities  Search this

Television  Search this

U.S. History, 1969-2001  Search this

Urban life  Search this

Women  Search this

Women's organizations  Search this

Credit Line:

Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely

Object number:

2012.167.13

Restrictions & Rights:

Public domain

Proper usage is the responsibility of the user.

See more items in:

National Museum of African American History and Culture Collection

Classification:

Documents and Published Materials-Published Works

Data Source:

National Museum of African American History and Culture

GUID:

http://n2t.net/ark:/65665/fd5cc6b172d-2d13-4670-95ea-2e52493801a5

EDAN-URL:

edanmdm:nmaahc_2012.167.13

Published by:

MelPat Associates, American, 1965 - 1986  Search this

Created by:

C. Melvin Patrick, American, died 1985  Search this

Subject of:

WLIB, American, founded 1941  Search this

National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this

American Bridge Association, American, founded 1932  Search this

National Association of Black Social Workers, American, founded 1968  Search this

Interracial Council for Business Opportunity, American, founded 1963  Search this

One Hundred Black Men, Inc., American, founded 1963  Search this

National Association of Market Developers, American, founded 1953  Search this

Vulcan Society, American, founded 1940  Search this

National Urban League, American, founded 1910  Search this

Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this

Prince Hall Freemasonry, founded 1784  Search this

National Urban Coalition, American, founded 1967  Search this

National Newspaper Publishers Association, American, founded 1827  Search this

Top Ladies of Distinction, Inc., American, founded 1964  Search this

The Links, Incorporated, American, founded 1946  Search this

National Association for the Advancement of Colored People, American, founded 1909  Search this

Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this

Carats, Inc., American, founded 1959  Search this

Chi Eta Phi Sorority, Inc., American, founded 1932  Search this

National Medical Association, American, founded 1895  Search this

National United Church Ushers Association of America, Inc., American, founded 1919  Search this

Vernon Jordan, American, born 1935  Search this

Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this

Phi Beta Sigma Fraternity, American, founded 1914  Search this

Zeta Phi Beta Sorority, American, founded 1920  Search this

National Dental Association, American, founded 1913  Search this

National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this

Delta Sigma Theta Sorority, American, founded 1913  Search this

Connectional Lay Council, American, founded 1948  Search this

Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this

Shriners International, American, founded 1870  Search this

Daughters of Isis, American, founded 1910  Search this

Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this

National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this

Congressional Black Caucus, American, founded 1971  Search this

Morehouse Alumni Association, American, founded 1900  Search this

Morris Brown College, American, founded 1881  Search this

Dr. Ralph Bunche, American, 1903 - 1971  Search this

Lionel Hampton, American, 1908 - 2002  Search this

National Urban League Guild, American, founded 1946  Search this

Young Men's Christian Association (YMCA), International, founded 1844  Search this

Alliance for Women in Media, American, founded 1951  Search this

Eleanor Holmes Norton, American, born 1937  Search this

Vernon Jordan, American, born 1935  Search this

Medium:

ink on paper

Dimensions:

H x W x D: 10 13/16 × 8 7/16 × 1/2 in. (27.5 × 21.4 × 1.3 cm)

Type:

magazines (periodicals)

Place made:

Harlem, New York City, New York, United States, North and Central America

Place depicted:

Atlanta, Fulton County, Georgia, United States, North and Central America

Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America

Date:

1981

Topic:

African American  Search this

Advertising  Search this

Associations and institutions  Search this

Black Press  Search this

Business  Search this

Communities  Search this

Fraternal organizations  Search this

Fraternities  Search this

Government  Search this

HBCUs (Historically Black Colleges and Universities)  Search this

Journalism  Search this

Labor  Search this

Mass media  Search this

Men  Search this

Political organizations  Search this

Politics  Search this

Professional organizations  Search this

Religion  Search this

Social life and customs  Search this

Sororities  Search this

U.S. History, 1969-2001  Search this

Urban life  Search this

Women  Search this

Women's organizations  Search this

Credit Line:

Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely

Object number:

2012.167.15

Restrictions & Rights:

Public domain

Proper usage is the responsibility of the user.

See more items in:

National Museum of African American History and Culture Collection

Classification:

Documents and Published Materials-Published Works

Data Source:

National Museum of African American History and Culture

GUID:

http://n2t.net/ark:/65665/fd5af48a13c-8c71-4105-9526-479c0bc3bb3e

EDAN-URL:

edanmdm:nmaahc_2012.167.15

Published by:

MelPat Associates, American, 1965 - 1986  Search this

Created by:

C. Melvin Patrick, American, died 1985  Search this

Medium:

ink on paper

Dimensions:

H x W x D: 10 13/16 × 8 7/16 × 9/16 in. (27.5 × 21.4 × 1.5 cm)

Type:

magazines (periodicals)

Place made:

Harlem, New York City, New York, United States, North and Central America

Place depicted:

Houston, Harris County, Texas, United States, North and Central America

San Francisco, California, United States, North and Central America

Oakland, Alameda County, California, United States, North and Central America

Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America

Date:

1984

Topic:

African American  Search this

Advertising  Search this

Associations and institutions  Search this

Black Press  Search this

Business  Search this

Communities  Search this

Dance  Search this

Film  Search this

Fraternal organizations  Search this

Fraternities  Search this

Government  Search this

Hollywood (Film)  Search this

Journalism  Search this

Labor  Search this

Mass media  Search this

Men  Search this

Olympics  Search this

Political organizations  Search this

Politics  Search this

Professional organizations  Search this

Religion  Search this

Social life and customs  Search this

Sororities  Search this

Sports  Search this

U.S. History, 1969-2001  Search this

Urban life  Search this

Women  Search this

Women's organizations  Search this

Credit Line:

Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely

Object number:

2012.167.18

Restrictions & Rights:

Public domain

Proper usage is the responsibility of the user.

See more items in:

National Museum of African American History and Culture Collection

Classification:

Documents and Published Materials-Published Works

Data Source:

National Museum of African American History and Culture

GUID:

http://n2t.net/ark:/65665/fd5a99826b2-563a-492a-9d22-e03c2c02f99c

EDAN-URL:

edanmdm:nmaahc_2012.167.18

Collection Creator:

Leo Castelli Gallery  Search this

Container:

Box 84, Folder 7

Type:

Archival materials

Date:

1984

Collection Restrictions:

Use of original records requires an appointment.

Collection Rights:

The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.

Collection Citation:

Leo Castelli Gallery records, circa 1880-2000, bulk 1957-1999. Archives of American Art, Smithsonian Institution.

Sponsor:

Funding for the partial digitization of this collection was provided by the Roy Lichtenstein Foundation.

See more items in:

Leo Castelli Gallery records

Leo Castelli Gallery records / Series 4: Artists Files / 4.1: Artists Files

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw96d680829-80f7-4be2-be08-ddad381245f0

EDAN-URL:

ead_component:sova-aaa-leocast-ref11624

Creator:

Skelton, Betty, 1926-  Search this

Names:

Fellow Lady Astronaut Trainees (FLATS, "Mercury 13")  Search this

Pitts Aviation Enterprises, Inc.  Search this

Pitts S-1 Special, Little Stinker  Search this

Project Mercury (U.S.)  Search this

Extent:

8.21 Cubic feet (10 legal document boxes, 4 flatboxes)

Type:

Collection descriptions

Archival materials

Photographs

Scrapbooks

Advertisements

Clippings

Date:

circa 1920-2005

Summary:

In 2002 Betty Skelton donated a collection of materials outlining her career as an aviatrix and race car driver to the National Air and Space Museum. The donated material consists primarily of news clippings, pamphlets, magazines, photographs, and scrapbooks covering the span of Ms. Skelton's career.

Scope and Contents:

This collection consists primarily of news clippings, pamphlets, magazines, photographs, and scrapbooks covering the span of Ms. Skelton's career.

Arrangement:

The collection has been divided into three series. The first series contains information on Betty Skelton's personal life, including birth and wedding announcements and family photos. The second, pertaining to her professional life, spans a broad range of materials covering the various careers pursued by Ms. Skelton. The third series consists of oversized items such as scrapbooks and large format magazines. Each series is further divided by format (i.e. news clippings, brochures, and photographs) and then chronologically.

SERIES I: Personal

News clippings; Photographs

SERIES II: Professional

News clippings, Programs and Pamphlets; Correspondence; Magazines/Press Releases; Photographs; Negatives

SERIES III: Oversized Materials

Biographical / Historical:

Betty Skelton Frankman, noted aviatrix, automobile test driver, race car driver, and business woman, was born in 1926 in Pensacola, Florida. Her interest in aviation was kindled at a young age while watching Navy stunt pilots practice. Soon, she and her parents began taking flying lessons and Betty soloed for the first time at age 12, four years before the legal age. As soon as she was legally able, age 16, Betty got her pilot's license. At age 19 she joined the Civil Air Patrol while also working as a flight instructor at her father's aviation school. She began a professional career as an aerobatic pilot in 1946, flying a 1929 Great Lakes 2T1A biplane. In 1948, while flying that aircraft, Betty won her first International Aerobatic Championship for Women. She would repeat this achievement in 1949 and 1950 while flying a Pitts-Special S-1C that she nicknamed "Little Stinker." By 1951 Betty realized that she had gone as far as a woman could go in aviation and retired.

Through a chance meeting with Bill France, the founder of the National Association of Stock Car Auto Racing (NASCAR), Betty began a second career as a test and race car driver. She set multiple land speed records and two transcontinental speed records. Her work with Dodge and Chevrolet led her to her next career as an advertising executive for Campbell-Ewald Advertising Agency, the firm that handled Chevrolet advertising.

In 1959, Betty was given the opportunity to train with the original Mercury 7 astronauts. She completed the same physical and physiological tests as the astronauts, but knew a woman was not destined to be the first American in space. The experience resulted in only a cover story in LOOK magazine (Vol. 24 No. 3 Feb. 2, 1960). In 1965, Betty married Donald Frankman and, eventually, the two moved to Florida and started a real estate business.

Betty held more combined aviation and automotive records than any other person. Her aviation achievements included: a world speed record for piston engine aircraft (unofficial), two light plane altitude records, and three international aerobatic championships. Her achievements in the automotive field included a women's closed course speed record (144.02 mph), a speed record for 200-249 cubic inch piston displacement (105.8 mph), a 24-hour stock car endurance record, a transcontinental record New York to Los Angeles (56 hrs 58 mins.), four land speed records, a South American transcontinental auto speed record, and multiple Bonneville Speed and Endurance Records.

She was also inducted into many halls of fame including, the International Aerobatic Hall of Fame, the NASCAR International Motorsports Hall of Fame, the Corvette Hall of Fame, the Tampa Sports Hall of Fame, and the Florida Women's Hall of Fame. In 1985, Betty and Don donated her Pitts Special "Little Stinker" to the Smithsonian Institution's National Air and Space Museum (NASM). It currently hangs at the entrance to NASM's Steven F. Udvar-Hazy Center at Dulles, Virginia. Betty and her second husband, Dr. Allan Erde, retired to The Villages, Florida, a popular retirement community where many residents use golf carts to get from place to place. But Betty, in keeping with her moniker as the "fastest woman on Earth," drove a bright red Corvette convertible. She died at her home on August 31, 2011, at the age of 85.

The following timeline covers key events in Skelton's life, as well as in the aerospace and automotive industries. Events involving Skelton are shown in normal type while those of the latter are shown in italics.

Timeline of Betty Skelton

6/28/1926 -- Betty is born in Pensacola, Florida

May 1927 -- Charles Lindbergh makes the first solo west to east transatlantic flight

May 1932 -- Amelia Earhart becomes first women to solo across the Atlantic

1937 -- Amelia Earhart and Captain Fred Noonan go missing

12/7/1941 -- Bombing of Pearl Harbor forces American entry into World War II

1942 -- Officially soloed and received pilot's license at age 16

1944 -- Women's Airforce Service Pilots program ends

1945 -- Joins the Civil Air Patrol, eventually achieving rank of Major

May 1945 -- End of War in Europe

August 1945 -- Atom bomb dropped on Hiroshima and Nagasaki followed by Japanese surrender and end of World War II

1946 -- Begins career as aerobat at Southeastern Air Exposition in Jacksonville, Florida

1947 -- The United States Air Force becomes an independent military service Chuck Yeager breaks the sound barrier becoming the first man to fly faster than the speed of sound

1948 -- Becomes International Aerobatics Champion for women Buys "Little Stinker" Orville Wright dies at age 76 Berlin Airlift begins operation NASCAR is formed

1949 -- Pilots the smallest plane to cross the Irish Sea Represents United States in RAF Pageant – Belfast, Ireland Sets World Light Plane Altitude Record (~26,000 ft) First non-stop round the world flight is made by Capt. James Gallagher Represents United States in International Air Pageant – London, United Kingdom Unofficially sets world Speed Record for engine aircraft (426 mph) Retains title as International Aerobatics Champion for women

1950 -- Retains title of International Aerobatics Champion for women Becomes hostess of radio program "Van Wilson's Greeting Time"

1951 -- Four monkeys become the first living creatures to travel in space Retires from Flying Sets World Light Plane Altitude Record (~29,000 ft)

1953 -- Jacqueline Cochran becomes first women to fly faster than the speed of sound Stars in a movie short about motor boat jumping Meets Bill France and takes first ride in pace car

1954 -- Sets Stock Car Flying Mile Record (105.88 mph) Sets new world women's closed course record (144.02 mph) Sets new world women's closed course record (143.44 mph) First woman to drive an Indy Car

1955 -- Participates in Stock Car Endurance Run

1956 -- Becomes an advertising executive for Campbell-Ewald Participates in Stock Car Endurance Run First successful launch of a Chrysler Redstone Rocket from Cape Canaveral Sets new land speed record (145.044 mph) Sets transcontinental record New York to Los Angeles (56 hrs 58 mins)

1957 -- Sputnik 2 carries first dog into space Participates in Mobilgas Economy Run Sputnik is launched by the Soviet Union

1958 -- United States launches Explorer 1, the first US satellite to enter Earth's orbit National Aeronautics and Space Administration (NASA) is established South American Transcontinental Auto Speed Record (41hrs 14 mins)

1959 -- Trains with Mercury 7 astronauts

1960 -- Participates in Mobilgas Economy Run

1961 -- Alan Shepard becomes the first American in space Participates in Mobilgas Economy Run Yuri Gagarin becomes first man in space

1962 -- Cuban Missile Crisis Participates in Baja Run

1963 -- John F. Kennedy is assassinated Valentina Tereshkova becomes first women in space

1965 -- Sets new land speed record (315 mph) Marries Donald A. Frankman

1967 -- An accident during testing of Apollo 1 kills Virgil Grissom, Roger Chaffee, and Edward White

1969 -- Successfully lobbies to end discrimination against female pilots in air racing Becomes Vice President of Campbell-Ewald's new Women's Market and Advertising Department Apollo 11 is launched with Neil Armstrong, Buzz Aldrin, and Michael Collins, making Neil Armstrong the first man on the moon

1970 -- Explosion onboard Apollo 13 First scheduled service of the Boeing 747

1972 -- The last manned mission to the moon, Apollo 17 is completed President Nixon announces funding for the building of a reusable space shuttle

1974 -- Charles Lindbergh dies at age 72

1975 -- Apollo/Soyuz Test Project and Soyuz 19 successfully dock in Earth orbit

1977 -- Begins working for First Florida Realty Publishes book Little Stinker British Airways and Air France begin regular Concorde service from New York's JKF Airport National Aeronautics and Space Administration (NASA) launches Voyager I & II

1980 -- Jacqueline Cochran dies at age 74

1981 -- Space Shuttle Columbia launches for the first shuttle mission

1983 -- Sally Ride becomes first American woman in space

1985 -- Donates Little Stinker to NASM

1986 -- Space Shuttle Challenger explodes on take off Soviet Union launches Mir Space Station

1988 -- Inducted into International Aerobatic Hall of Fame (1st woman)

1989 -- Destruction of the Berlin Wall

1993 -- Inducted into NASCAR International Motorsports Hall of Fame (1st woman) Inducted into Florida Women's Hall of Fame

1997 -- Inducted into Women in Aviation Pioneer Hall of Fame Mars Pathfinder lands on surface of Mars

2001 -- Space Station Mir ends its 15 year life in space Inducted into Corvette Hall of Fame (1st woman) Donald A. Frankman dies

2003 -- Concorde service between the United States and Europe ends Inducted into International Council of Air Shows Foundation Hall of Fame

2005 -- Marries Allan Erde Inducted into National Aviation Hall of Fame

2008 -- Inducted into Motorsports Hall of Fame of America

8/31/2011 -- Betty dies at her home in The Villages, Florida

Provenance:

Betty Skelton, Gift, 2001

Restrictions:

No restrictions on access.

Rights:

Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.

Topic:

Pitts S-1 Special  Search this

Pitts aircraft  Search this

Aeronautics -- Competitions  Search this

Airplane racing  Search this

Women air pilots  Search this

Women in aeronautics  Search this

Stunt flying  Search this

Automobile racing  Search this

Aeronautics  Search this

Licenses  Search this

Genre/Form:

Photographs

Scrapbooks

Advertisements

Clippings

Citation:

Betty Skelton Collection, NASM.2002.0002, National Air and Space Museum, Smithsonian Institution.

Identifier:

NASM.2002.0002

See more items in:

Betty Skelton Collection

Archival Repository:

National Air and Space Museum Archives

GUID:

https://n2t.net/ark:/65665/pg2b042e943-f87d-46e2-ad47-4d2ad6077728

EDAN-URL:

ead_collection:sova-nasm-2002-0002

Creator:

Sunshine, Sara  Search this

Spanish Advertising and Marketing Service  Search this

Association of Hispanic Advertising Agencies  Search this

Extent:

3.5 Cubic feet (3 boxes)

Type:

Collection descriptions

Archival materials

Storyboards

Video recordings

Posters

Photographs

Advertisements

Audio cassettes

Clippings

Date:

1962 - 2000

Summary:

The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.

Scope and Contents:

The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.

Arrangement:

The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials

Biographical / Historical:

Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.

Related Materials:

Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)

Provenance:

Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.

Restrictions:

Collection is open for research.

Rights:

Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.

Topic:

Advertising executives -- 1950-2000  Search this

Advertising agencies -- 1950-2000  Search this

Television advertising -- 1950-2000  Search this

advertising -- History -- 1950-2000  Search this

Advertising campaigns -- 1950-2000  Search this

Minorities in advertising -- 1950-2000  Search this

Marketing -- 1950-2000  Search this

Genre/Form:

Storyboards

Video recordings -- 1950-2000

Posters -- 1950-2000

Photographs -- 1950-2000

Advertisements -- 1950-2000

Audio cassettes -- 1950-1990

Clippings -- 1950-2000

Citation:

Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1343

See more items in:

Association of Hispanic Advertising Agencies Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8a09dc7dd-a82c-469c-ae5b-d24a7000b6fe

EDAN-URL:

ead_collection:sova-nmah-ac-1343

Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Names:

Bahamas. Ministry of Tourism  Search this

Denny's, Inc.  Search this

Healthy Start  Search this

Kentucky Fried Chicken (Firm) (restaurants)  Search this

McDonald's Corporation.  Search this

Mingo-Jones Advertising.  Search this

National Campaign for a Drug Free America (U.S.)  Search this

Thompson, J. Walter (advertising agency).  Search this

United Negro College Fund  Search this

Zebra Associates (advertising agency).  Search this

Extent:

15 Sound tape reels

4 Motion picture films

54 Cubic feet (127 boxes; one oversize folder)

129 Video recordings

70 Cassette tapes

Type:

Collection descriptions

Archival materials

Sound tape reels

Motion picture films

Video recordings

Cassette tapes

Date:

1942 - 1996

Summary:

Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.

Scope and Contents:

The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.

Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.

The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.

Arrangement:

The collection is arranged in seven series.

Series 1: Personal Papers, 1953-1986

Series 2: Business papers, 1965-1995

Subseries 2.1: Speeches, 1972, circa 1983-1994

Subseries 2.2: Articles, 1970-1993

Subseries 2.3: Subject Files, 1967-1995

Subseries 2.4: Publicity, 1965-1995

Subseries 2.5: Business Journals and Datebooks, 1969-1995

Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993

Subseries 2.7: Awards, Committees, Judgeships, Invitations, 1971-1993

Subseries 2.8: Conferences, 1968-1992

Series 3: Agency Records, 1963-1987

Subseries 3.1: J. Walter Thompson, 1963-1969

Subseries 3.2: Zebra Associates, 1970-1975

Subseries 3.3: Kenyon & Eckhardt, 1971-1974

Subseries 3.4: Kabon Consultants, 1969-1975

Subseries 3.5: Black Creative Group, 1969-1975

Subseries 3.6: BBDO, 1975-1977

Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987

Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985

Series 4: Caroline Jones Advertising Agency Records, 1987-1996

Subseries 4:1: Client Files and Related Research, 1987-1995

Subseries 4.2: Agency Credentials, 1985-1991

Subseries 4.3: New Business, 1987-1994

Subseries 4.4: Correspondence, 1990-1995

Subseries 4.5: Office Materials, 1990-1995

Series 5: Print Ads, 1964-1996

Series 6: Photographs and Slides, 1950s-1995, undated

Subseries 6.1: Slides, undated

Subseries 6.2: Photographs, 1950s-1995

Series 7: Audio Visual Materials, 1970-1997

Subseries 7.1: Audio cassettes, 1984-1994

Subseries 7.2: Open Reel Audio Tapes, 1970-1984

Subseries 7.3 Videotapes, 1987-1997

Subseries 7.3.1: Agency Reels and Compilations, 1989-1994

Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997

Subseries 7.3.3: Director's Show Reels, 1989-1996

Subseries 7.3.4: Television Programs, 1985-1994

Subseries 7.4: Motion Picture Films, 1970s

Biographical / Historical:

Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.

Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.

In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.

In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).

Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).

In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America. Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.

Sources

Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.

Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.

Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37

Materials in the Archives Center, National Museum of American History:

An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.

Provenance:

The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Beer -- 1950-2000  Search this

Liquors -- advertising -- 1950-2000  Search this

African American women executives -- 1950-2000  Search this

African Americans in mass media -- 1950-2000  Search this

advertising -- 1950-2000  Search this

Advertising agencies -- 1950-2000  Search this

Minority consumers  Search this

advertising -- Beer -- 1950-2000  Search this

Identifier:

NMAH.AC.0552

See more items in:

Caroline R. Jones Papers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8d5ff6e4d-7fa0-4339-acee-3ff8076b43b2

EDAN-URL:

ead_collection:sova-nmah-ac-0552

Collection Creator:

National Congress of American Indians  Search this

Container:

Box 2, Folder 10

Type:

Archival materials

Date:

1949

Collection Restrictions:

Access to NMAI Archive Center collections is by appointment only, Monday - Friday, 9:30 am - 4:30 pm. Please contact the archives to make an appointment (phone: 301-238-1400, email: nmaiarchives@si.edu).

Collection Rights:

Single photocopies may be made for research purposes. Permission to publish or broadbast materials from the collection must be requested from National Museum of the American Indian Archive Center. Please submit a written request to nmaiarchives@si.edu.

Collection Citation:

Identification of specific item; Date (if known); Collection Title, Box and Folder Number; National Museum of the American Indian Archive Center, Smithsonian Institution.

See more items in:

National Congress of American Indians records

National Congress of American Indians records / Series 1: NCAI Conventions and Mid-year Conferences

Archival Repository:

National Museum of the American Indian

GUID:

https://n2t.net/ark:/65665/sv42815d4b7-a9b9-482c-9d94-83d408ca3600

EDAN-URL:

ead_component:sova-nmai-ac-010-ref48

Creator:

Northern States Power Company  Search this

Hooks, Benjamin, Dr.  Search this

Xcel Energy  Search this

Reddy Communications, Inc.  Search this

Reddy Kilowatt, Inc.  Search this

Gofman, John W.  Search this

Commoner, Barry, 1917-  Search this

Collins, Ashton B.  Search this

Names:

New York World's Fair (1939-1940 : New York, N.Y.)  Search this

New York World's Fair (1964-1965)  Search this

Extent:

30 Cubic feet (119 boxes )

Type:

Collection descriptions

Archival materials

Animated cartoons

Letters (correspondence)

Reports

Promotional literature

Photographs

Motion pictures (visual works)

Memorandums

Filmstrips

Cartoons (humorous images)

Speeches

Comic books

Coloring books

Advertisements

Scrapbooks

Audiotapes

Date:

1926-1999

Summary:

The records document the development and use of Reddy Kilowatt, a cartoon figure trademark created in 1926 by Ashton B. Collins, Sr. More than 150 investor-owned electric utilities in the United States and at least twelve foreign countries licensed the use of the Reddy Kilowatt trademark. The records include a wide range of textual and visual materials and sound and moving image recordings.

Scope and Contents:

The collection consists of approximately thirty cubic feet of material created or compiled by Ashton Collins, Sr., and the Reddy Kilowatt Service; Reddy Kilowatt, Inc.; and Reddy Communications, Inc. Materials include publications, advertisements, clip art, photographs, drawings, sketches, correspondence, small artifacts, ephemera, and audio-visual material. It is divided into eight series: Series 1, Background Materials, 1926-1977; Series 2, Ashton Collins, Sr., Materials, 1926-1974; Series 3, Client Services and Publications, 1935-1999; Series 4, Advertising Materials, 1939-1997; Series 5, Scrapbooks, 1935-1960; Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994; Series 7, Reference Materials, 1926-1992; Series 8, Audio-Visual Materials, 1939-1989.

Throughout its history, the Reddy Kilowatt firm was particularly thorough in keeping records of its publications and services. In addition to materials generated by the company itself, there is a significant amount of material accumulated through efforts in market and legal research activities. Particular strengths of the collection include a wide variety of Reddy Kilowatt publications and ephemera; trademark and legal files; files kept on other trademark characters; audio-visual materials; and materials relating to the public debate over atomic energy. The audio-visual materials are unusual because of the amount of textual documentation retained. There is also a significant portion of material documenting the company's involvement in the 1964-1965 World's Fair. The collection is also particularly rich in correspondence and memoranda. The reach of possibilities involving the appearance of the Reddy Kilowatt character in a variety of poses, media, and merchandise should not be underestimated.

Series 1, Background Materials, 1926-1977

This series is divided into three subseries: Subseries 1, Articles of Incorporation, 1953; Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977; and Subseries 3, Reddy Remarks, 1935-1936. Series 8, subseries 6, consists of five hours of oral history interviews with Mrs. Ashton Collins Sr. and her son Ashton Collins Jr.

Subseries 1, Articles of Incorporation, 1953, contains the packet of legal information mailed to licensees including the certificate of incorporation, Collins's letter of transmittal, a summary of the corporate structure, the joint tenancy agreement, the corporate by-laws, and copies of a filing with the Securities and Exchange Commission (SEC). The packet also includes the Reddy Kilowatt Guide Book, which directed licensee companies on correct and incorrect methods of depicting Reddy Kilowatt. Upon incorporation, Collins retained 80 percent of the company's stock; the remaining 20 percent was available only to Reddy Kilowatt licensees. The Reddy Kilowatt Service begun by Ashton Collins, Sr., in 1934, was wholly owned by him until the formation of Reddy Kilowatt, Inc., in 1953.

Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977, contains a variety of documents that illustrate the origins and development of both the Reddy Kilowatt character and the company that promulgated his use. A photo album and newspaper clippings from the First Alabama Electrical Exposition document the first appearance of Reddy Kilowatt. Newspaper clippings, graphics, and ephemera from 1926 to 1934 illustrate the adoption of Reddy Kilowatt into advertising use by a handful of eastern and southern electric utilities. Files of press clippings spanning 1937 to 1977 consist largely of utility company newsletters and articles from trade publications. Correspondence is also included. The press clipping files document a carefully developed and tightly controlled company mythology about the emergence of the Reddy Kilowatt character and the success of Collins's endeavors.

Subseries 3, Reddy Remarks, 1935-1936, includes promotional materials that describe Collins's advertising program to prospective clients as well as a series of newspaper advertisements from three electric utilities. This subseries represents Ashton Collin's initial attempt to design an entire advertising program in conjunction with promoting a trademark figure.

Series 2, Ashton Collins, Sr., Files, 1926-1974

This series is divided into four subseries: Subseries 1, Correspondence, 1926-1964; Subseries 2, Speeches, 1942-1974; Subseries 3, Articles, 1933-1951; and Subseries 4, Miscellaneous, 1933; 1953.

Subseries 1, Correspondence, 1926-1964, includes letters discussing Collins's original attempts to set up the Reddy Kilowatt program, as well as Collins's later revitalization of the Reddy Kilowatt/lighting bolt connection. Also included are thank you letters following the Edison Electrical Institute's tribute to Collins and a few holiday cards. Collins's correspondence is also distributed throughout the collection in conjunction with specific topics.

Subseries 2, Speeches, 1942-1974, includes transcripts and notes from speeches given by Collins to various electrical industry forums. Subjects include trends in the electrical consumer market, political situations involving electric utilities, and recommendations for electric utility advertising. Themes include calls for action against government regulation of public utilities and the need for specific advertising directed toward youth and women. Correspondence and event programs are included, as well as a reference file containing material about public speaking and relevant issues in the electrical industry.

Subseries 3, Articles, 1933-1951, contains seven short editorials submitted to Electrical Worldin 1933 and two articles written by Collins for investor-oriented magazines (1947 and 1951).

Subseries 4, Miscellaneous, 1933; 1953, contains a hotel bill and a sheet of the Reddy Kilowatt letterhead used by Ashton Collins.

Series 3, Client Services and Publications, 1935-1999, encompasses the range of publications and services provided to licensees of the Reddy Kilowatt trademark. Publications range from clip art illustrations to detailed program guides. Services include wiring certification, portable talking figures for exhibition, comprehensive advertising plans, access to demographic surveys, special informational mailings, and access to trademark merchandise. The first seven subseries are publications arranged alphabetically; the remaining eight subseries are specific service programs, also arranged alphabetically: Subseries 1, Clip Art, 1936-1978; Subseries 2, Communications in Environment/Youth, 1971-1972; Subseries 3, Reddy Bulletin, 1935-1964; Subseries 4, Reddy Kilowatt Activities, 1934-1935; Subseries 5, Reddy Kilowatt Ink, 1986-1993; Subseries 6, Reddy Kilowatt's Review, 1936-1940; Subseries 7, Reddy News, 1942-1999; Subseries 8, Environmental Program, 1960-1974; Subseries 9, Grass Roots Impact Plan, 1950-1952; Subseries 10, Reddy-Items Merchandise, 1947-1994; Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970; Subseries 12, Reddy Kilowatt Youth Program, 1938-1987; Subseries 13, Reddy Wiring Program, 1955-1963; Subseries 14, Special Executive Mailings, 1950-1994; and Subseries 15, Subject Files, 1952-1988.

Subseries 1, Clip Art, 1936-1978, includes mat service sheets, original sketches, and layout boards. The mat service sheets were sent regularly to client companies for use in advertisements. They include Reddy Kilowatt in a variety of poses and activities meant to illustrate a wide variety of uses for electricity as well as the benefits of investor-owned utilities. Subjects include but are not limited to household appliances, farm uses, atomic energy, national defense, electric rates, power outages, safety, voting, famous Americans, holidays, the New York World's Fair (both 1939 and 1964-1965), and the Beatles. One noteworthy theme is the potential of electrical appliances to alleviate household chores, specifically targeted toward women. The sketches included in the subseries originate from Ray Crosby, longtime art director for Reddy Kilowatt. Included among the layout boards are the original designs for a series of 1940s advertisements concerning American mobilization for war. The subseries also contains the Reproduction Proof Index, which cross-references a detailed list of subjects with corresponding service sheet numbers. The index incorporates mat service sheets from approximately 1955 to the indexes' publication dates, 1970-1972.

Subseries 2, Communications in Environment/Youth, 1971-1972, contains issues of the newsletter, Communications in Environment/Youth, and related correspondence. Communications in Environment/Youth informed client companies of issues of public concern related to utility companies, including environmental issues, and provided information about successful public programs. These include topics such as plant siting, interactions with public school systems, information about nuclear plant safety, efforts to switch to recycled paper, and youth safety programs. The correspondence includes internal memoranda discussing connections between youth culture and environmental concerns, and promotional letters sent to client companies.

Subseries 3, Reddy Bulletin, 1935-1964, contains issues of the Reddy Bulletin, a promotional device for the Reddy Kilowatt Program and a means to communicate industry-wide information. It contains advertisements for Reddy Kilowatt merchandise, comic books, films, television commercials and other promotional materials. Promotional merchandise includes items such as ashtrays, balloons, candy, soap, decals, patches, scorebooks, notepads, aprons, canning labels, pens, safety posters, dishes, coasters, clocks, playing cards, poker chips, bill inserts, calendars, billboards, correspondence cards, and plywood display figures. Examples of many of the items were included with the Reddy Bulletin. Where possible, these items have been left in situ. The Reddy Bulletin also includes general information relevant to electric utility advertising executives.

Subseries 4, Reddy Kilowatt Activities, 1934-1935, contains issues of the earliest client-oriented publication from the Reddy Kilowatt Service. A one-page sheet, Reddy Kilowatt Activities described usage of the Reddy Kilowatt trademark by the initial licensees of Reddy Kilowatt.

Subseries 5, Reddy Kilowatt Ink, 1986-1993, contains issues of the quarterly newsletter, Reddy Kilowatt Ink. Begun in 1986, the newsletter included two pages of clip-art along with suggestions for use in advertisements. It filled the former function of Reddy News, which was reformatted into a magazine-style industry publication in the 1970s.

Subseries 6, Reddy Kilowatt's Review, 1936-1940, contains issues of Reddy Kilowatt's Review, which combined advertisements by licensees with commentary by Ashton Collins. Anecdotes of consumer response to Reddy Kilowatt and testimonials from clients appear sporadically.

Subseries 7, Reddy News, 1942-1999, contains issues of Reddy News and a thorough index. Initially, Reddy News was a collection of advertisements by clients, released biannually. It was meant to stimulate advertising ideas among licensee companies and included explanatory copy that underscored the goals of the Reddy Kilowatt Program . Reddy Newswas reformulated in the 1970s as a bi-monthly trade publication focused on the business concerns of investor-owned utilities, though examples of advertisements were still included. The hand-written index was compiled by Mrs. Collins, Sr., and cross-references detailed subject headings with Reddy News issues from 1942 to 1970.

Subseries 8, Environmental Program, 1960-1974, includes consumer brochures, clip art, and a program guide titled Environment: A Reddy Kilowatt Program. There is also a notable 1973 study, "Public Acceptance of Nuclear Power-Analysis and Approaches," complied by Reddy Kilowatt, Inc., and released only to client companies. This series represents Reddy Kilowatt, Inc.'s response to increased public scrutiny of the environmental impact of power plants in the 1960s and 1970s, especially atomic energy facilities. More information about the public relations strategies developed by Reddy Kilowatt, Inc., in relation to atomic energy is contained in Series 4, Advertising Materials, 1939-1997; Subseries 1, Bernard J. Bachem Files, 1959-1980. The firm's market research on the public debate concerning atomic energy is reflected in a series of audio recordings located in two sub-subseries located in Series 8, Audio-Visual Materials, 1939-1989; Subseries 4, Sub-subseries 3, News Programs, 1976-1979 and Sub-subseries 4, Speeches, 1975-1980, undated.

Subseries 9, Grass Roots Impact Plan, 1950-1952, contains a series of brochures, clip art and promotional documents. The Grass Roots Impact Plan was an advertising program designed to "fight creeping socialism" by promoting the benefits of investor-owned utilities. The plan also promoted the use of atomic energy. The brochures were mailed out to participating companies in intervals to be kept in a binder for a complete program guide.

Subseries 10, Reddy-Items Merchandise, 1947-1994, includes catalogs, supplier information and publicity material related to the Reddy-Items Merchandise Program. Reddy Kilowatt, Inc., contracted for a wide variety of merchandise items to distribute through its client companies. There is little information or correspondence within the collection about the actual process of ordering such materials. The catalogs provide an overview of merchandise available for specific years. Interested researchers may wish to refer to the artifact collection for actual examples of Reddy-Items merchandise and to examine the Reddy Bulletin, used primarily to advertise these products to clients. See Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy Bulletin, 1935-1964.

Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970, consists of correspondence, design proposal, design specifications, display kit instructions and publicity materials related to a three-dimensional Reddy Kilowatt figure used at expositions and fairs. The figure was wired to an external microphone and speaker, so that the figure could talk to the audience and answer questions. A script is included with the display kit instructions, along with explanatory photographs. Multiple photographs of the figure in use are included with the textual materials.

Subseries 12, Reddy Kilowatt Youth Program, 1938-1987, includes a program guide, presentation binder, promotional materials, pen and ink illustrations, poetry, documentation of two Reddy Kilowatt youth clubs, business presentation scripts, and a government anti-communist brochure. The "Mother Juice" rhymes illustrate Ashton Collins, Sr.'s early interest in focusing advertising attention on youth populations in order to inculcate appreciation of electricity and its applications. The confluence of the baby boom and the post World War II anti-communism movement made this focus a mainstay of the Reddy Kilowatt Program, providing Collins with an opportunity to combine capitalist economic values with consumer electricity usage. The script for "Fission, Fertility, and the Future" spells out Collins's reasoning behind his interest in influencing youth populations, and the accompanying program guide and presentation binder illustrate the mechanics of his youth-oriented advertising plan for electric utilities. Of particular note is the 1964 survey of adults and adolescents testing for trademark recognition and attitudes about electricity. The survey was commissioned by Reddy Kilowatt, Inc., and performed by Gilbert Youth Research Organization in five cities across the United States. Another notable item in the subseries is Communist Target, a 1960 report by J. Edgar Hoover to the House Committee on Un-American Activities.

Subseries 13, Reddy Wiring Program, 1955-1959, includes brochures, ephemera, and photographs related to the Reddy Wiring Program. This program promoted a specific standard of electrical wiring in new homes. Participating builders were then allowed to designate their products as "Medallion" or "Gold Medallion" homes.

Subseries 14, Special Executive Mailings, 1950-1994, consists of letters and press releases sent to a list of advertising and public affairs executives of Reddy Kilowatt client companies. Topics include, but are not limited to, requests for information, legal updates, personnel changes, promotions of specific advertising programs, and reprints of articles.

Subseries 15, Subject Files, 1952-1998, are arranged alphabetically by subject heading. Subjects include, but are not limited to, sports trophies, ventriloquist acts, brochures about the 1976 Bicentennial, consumer information brochures, and the Annual Report competition. Of note is the 1953 Artist Guide, which explains the particulars of drawing Reddy Kilowatt.

Series 4, Advertising Materials, 1939-1997, is divided into three subseries: Subseries 1, Bernard J. Bachem Files, 1959-1980; Subseries 2, Business Advertising, 1940-1997; and Subseries 3, Client Advertising, 1939-1977.

Subseries 1, Bernard J. Bachem Files, 1959-1980, consists of files generated and maintained by Bernard J. Bachem, the vice-president in charge of audio-visual media and the Reddy Kilowatt Environmental Program from approximately 1958 to 1972. The files are arranged alphabetically by subject heading. Topics include production and syndication of television commercials, nuclear energy public relations strategies, radio scripts, and the Reddy and Mr. Toot children's show. Of note is a file of correspondence with Terrytoons, which contracted with Reddy Kilowatt, Inc., to produce television commercials.

Subseries 2, Business Advertising, 1940-1997, consists of brochures and presentation materials developed for advertising to business clients. The subseries includes several "presentation binders" used at meetings with potential clients to describe the Reddy Kilowatt Program. In 1940, Ashton Collins, Sr., began collecting testimonials from executives at licensee companies for use in approaching new clients. These became a mainstay of his business advertising approach until the 1960s, when the company began developing a series of glossy brochures. Slide-shows and filmstrips also became a key advertising tool; scripts and related memoranda are contained within this subseries, and are also found in Series 8, Audio-Visual Materials, 1939-1989, Subseries 1, Supplementary Materials, 1945-1984; and Subseries 5, Filmstrips, 1939-1984.

Subseries 3, Client Advertising, 1939-1977, contains advertisements created by licensees of the Reddy Kilowatt trademark. Materials are organized alphabetically by subject and include newspapers, bill inserts, notices, brochures, employee handbooks, annual reports, comic strips, signs and posters. More examples of client advertisements can be found in Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy News, 1942-1999.

Series 5, Scrapbooks, 1935-1960, undated, consists of eight scrapbooks: Plant Openings, Publicity, Reddy on Display, Reddy Made Magic, Transportation, Use of Reddy on Trucks; and Reddy news Launchings. The Plant Openings, 1948-1949, details when a plant opened and contains the associated advertising for the plant dedication typically with photographic collages. The Publicity Scrapbook, 1935-1950, contains newspaper clippings about Reddy Kilowatt and articles from trade publications such as the Advertisers Digest. Reddy on Display Scrapbook, 1948, depicts window displays of Reddy Kilowatt at various public service and gas companies across America. The Reddy Kilowatt Scrapbook tells the story of Reddy Kilowatt's daily activities starting at 6 a.m. and ending at 2 a.m. The Reddy Made Magic Scrapbook, 1948, contains publicity for the Technicolor motion picture film, Reddy Made Magic, which tells the story of electricity. The majority of the publicity consists of announcements for the showing of the film. The Transportation Scrapbook, 1947, contains advertising for electric and gas powered buses, trolleys, and trams. Reddy Kilowatt is cast as the servant for electricity, gas, and transportation. Use of Reddy on Trucks Scrapbook, undated, consists of black-and-white photographs of electric companies using the Reddy Kilowatt logo and clippings from the Reddy Bulletin of trucks. Reddy News Launchings Scrapbook, 1942-1960, consists of pages from the Reddy News presumably used for developing news releases.

Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994, is divided into six subseries: Subseries 1, Copyright Materials (general), 1926-1953; Subseries 2, Trademark Materials (general), 1932-1953; Subseries 3, United States Trademarks, 1933-1989; Subseries 4, Foreign Trademarks, 1937-1994; Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1937-1976; Subseries 6, Trademark Character Files, 1937-1976; and Subseries 7, Reference Materials, 1945-1980.

Subseries 1, Copyright Materials (general), 1926-1953, contains general copyright information and compiled lists of copyrights for various Reddy Kilowatt activities, such as the Reddy News, Reddytoons, and bulletins, and correspondence between the Alabama Power Company and the Library of Congress Copyright Office about copyrighting the basic figure and name of Kilowatt and such prefixes as "Reddy," "Happy," and "Handy." The Alabama Power Company initiated this correspondence in 1926 to protect its symbolic character "Reddy Kilowatt" for appliance sales and general advertising.

Subseries 2, Trademark Materials (general), 1932-1953, includes general correspondence about trademarks, trademarks not granted, trademark renewals and re-publication, trademark assignments, and infringements cases. The trademark assignment file also contains a patent assignment (United States patent # 2,349,706) from Ashton B. Collins to Reddy Kilowatt, Inc. The patent is for a display device designed primarily to hold advertising matter. The infringement materials relate to improper uses of Reddy Kilowatt and clients seeking permission or clarification on the proper use of the trademark.

Subseries 3, United States Trademarks, 1933-1989, consists primarily of registered trademarks, certificates of renewal, correspondence about the registration process with the United States Patent Office and examples of the trademark being used by Reddy Kilowatt, Inc. The bulk of the correspondence is from C.A. Snow and Company, registered patent attorneys, and Louise M. Bender, corporate secretary for Reddy Kilowatt, Inc. Examples of the trademarks are found in the Reddy News, "clip sheets" of trademark symbols , on business letterhead, stickers, playing cards, calendars and other ephemera. Trademark file #651,768, contains a copy of the Reddy Kilowatt Handbook of Trademark Usage, 1958. This handbook was intended to guide electric light and power companies licensed to use Reddy Kilowatt trademarks. Trademark file #827,151, contains a small binder of Reddy Kilowatt small appliance advertisements, 1938 to 1965, not inclusive. This subseries is arranged chronologically by registered trademark number.

Many of the materials in this series were filed under the provisions of the Lanham Act, named for Representative Fritz G. Lanham of Texas, passed on July 5, 1946, and signed into law by President Harry Truman to take effect "one year from its enactment," on July 5, 1947. The Lanham Act is found in Title 15 of the U.S. Code and contains the federal statutes governing trademark law in the United States. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.

Subseries 4, Foreign Trademark Materials, 1937-1994, consists of registered trademarks, correspondence and examples of the Reddy Kilowatt trademarks in foreign countries such as Australia, Barbados, Mexico, Kenya, the Netherland Antilles and South Korea. The Kenya file contains specific information about trademark law and policies in Kenya. Several publications of note are Law of KenyaTrademarks Ordinance Chapter 506, 1962; The Merchandise Marks Ordinance Chapter 505, 1963, detailing the specific Kenyan laws and information on the electricity industry in Kenya; the East African Power and Lighting Company's The East African Power and Light Company, Directors Report and Accounts, 1965; and The Power Supply Industry in Kenya, 1966.

Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1926-1960, includes correspondence and legal documents related to the trademark infringement lawsuit filed by Reddy Kilowatt, Inc., against Mid-Carolina Electric Cooperative and the National Rural Electric Cooperative Association (NRECA). The lawsuit was filed in 1953 and resolved by Judge Harry E. Watkins in 1956. The subject of the dispute was "Willie Wiredhand," an advertising trademark character used by the NRECA. Reddy Kilowatt, Inc., alleged that the character was drawn similarly to Reddy Kilowatt and used in comparable ways, thus confusing consumers' ability to discern between the two. Judge Watkins's decision hinged on the legal boundaries drawn between service areas of investor-owned utilities and electric cooperatives. Because electric cooperatives were prevented from competing for investor-owned consumer audiences, Judge Watkins deemed that the trademarks also were not in competition. Ashton Collins, Sr., was greatly disappointed by the decision, and this is reflected in the post-decision correspondence files. Other files of note concern consumer surveys in South Carolina and Iowa commissioned by Reddy Kilowatt, Inc., with the aim of finding evidence to bolster the lawsuit; depositions from participants are included in the files. Ashton Collins, Sr.'s affidavit and documentation of the Willie Wiredhand trademark also are included in the subseries.

Subseries 6, Trademark Character Files, 1937-1976, contains the reference files developed by Ashton Collins, Sr., and Reddy Kilowatt, Inc. concerning other trademark characters. The correspondence reflects an interest in factors leading to success of other trademark characters as well as an active concern with trademarks that might infringe on Reddy Kilowatt's success. Files include early characters such as the Chesapeake and Ohio Railroads' Chessie the Cat and Borden's Elsie the Cow. A large file on Smoky Bear contains advertisements including Reddy Kilowatt. Files that reflect infringement concerns include Willing Water, Bill Ding, Mr. Wirewell, and Genie.

Subseries 7, Reference Materials, 1945-1980, contains files developed on topics relating to non-character corporate trademarks. Materials include brochures, articles, advertisements, publications and correspondence. Files on efforts by Xerox Corporation, Coca-Cola Company and Dow Chemical Company to regulate language about their trade names are included. Other notable files include Bakelite advertisements and a file of correspondence and articles concerning Isadore Warshaw, who testified on behalf of the NRECA during the Reddy Kilowatt v. Mid-Carolina et al., hearings.

Series 7, Reference Materials, 1926-1992, consists of general files maintained by Reddy Kilowatt, Inc., for internal reference. It is divided into five subseries: Subseries 1, Client Use of Services, 1977-1984; Subseries 2, New York World's Fair, 1938-1939, 1961-1966; Subseries 3, Subject Files, 1940-1992; Subseries 4, Testimonials, 1939-1977; and Subseries 5, Empty Binders, 1926-1987.

Subseries 1, Client Use of Services, 1977-1984, consists of files maintained during the incarnation of the company as Reddy Communications, Inc. During this period, the firm was emphasizing its usefulness as an information clearinghouse for the electric utility industry. These files include monthly reports on client use of services as well as more detailed reports on steps taken to meet client requests for information.

Subseries 2, New York World's Fair, 1938-1939; 1961-1966, contains files largely accumulated during the participation of Reddy Kilowatt, Inc., in the 1964-1965 New York World's Fair, with some documentation surviving from the 1938-1939 New York World's Fair. Reddy Kilowatt was used prominently in "Tower of Light," the investor-owned electric utility exhibit. The 1964 exhibit included a musical show which met with some initial criticism and was revised for the 1965 fair to become "Holiday with Light." Materials include press releases from production companies and Reddy Kilowatt, Inc., scripts, photographs and production documents for the shows; correspondence with the production company; and electrical industry trade publications.

Subseries 3, Subject Files, 1940-1992, includes files on unique uses of Reddy Kilowatt, Reddy Kilowatt-themed apparel, verses written by consumers, World War II-era advertisements, and files used by company staff for market research.

Subseries 4, Testimonials, 1939-1977, contains letters from executives at licensee companies attesting to the benefits of receiving the Reddy Kilowatt Service. The letters were occasionally edited and compiled for use in business presentations.

Subseries 5, Empty Binders, 1926-1987, includes the original binders and albums used for presenting Reddy Kilowatt programs.

Series 8, Audio-Visual Materials, 1939-1984, undated

The series is divided into five subseries: Supplementary Materials, 1945-1984; Animation Cels, 1946; 1985; Moving Images, 1940s-1989; Audio, 1946-1980; and Filmstrips, 1939-1984.

Subseries 1, Supplementary Materials, 1945-1984, contains scripts, production documents, promotional materials, correspondence and memoranda related to the audio-visual materials in this series. Of particular note are the files containing production documents and correspondence related to The Mighty Atom. These files track the decision-making process within Reddy Kilowatt, Inc., concerning the inclusion of previous footage from Reddy Made Magic. Other materials relating to this subseries may be found in Series 4, Advertising Materials, 1939-1997, Subseries 1, Bernard J. Bachem Files, 1959-1980.

Subseries 2, Animation Cels and Sketches, 1946; 1985, contains mylar animation cels and paper sketches used in the production of Reddy Made Magic and the "Adventure Kid" television commercial.

Subseries 3, Moving Images, 1940s-1989, contains all film (excluding the filmstrips) and video in the collection and is organized chronologically. The films and videos include animated educational films, commercials, television shows, home movies, an informal instructional video, and an employee appreciation video.

Subseries 4, Audio, 1946-1980, undated This series contains all the audio (excluding those items associated with filmstrips) and is divided into 5 subseries.

Sub-subseries 1, Music, 1954-1960, undated, contains Reddy Kilowatt theme songs and promotional music used by Reddy Communications and is organized chronologically, with undated materials last.

Sub-subseries 2, Promotional, 1946-1979, undated, consists of promotional audio such as radio commercials and informational spots. The items are organized chronologically, with undated materials last.

Sub-subseries 3, News Programs, 1976-1979, consists of recordings on cassette tapes. The cassette tapes are organized chronologically.

Sub-subseries 4, Speeches, 1975-1980, undated, contains recordings of speeches and presentations given by important figures in and outside of the electrical industry. The items are organized chronologically, with undated materials last.

Sub-subseries 5, Corporate Interviews, circa 1974-1977, consists of informal interviews conducted by Reddy Communications, Inc. employees. The interviews are organized chronologically.

Sub-series 6, Oral Histories, 1983, consists of five hours of audio cassette recordings with Mrs. Ashton Collins, Sr. and Ashton Collins, Jr. at the initial stages of collection acquisition. The oral histories were conducted by John Fleckner, Archivist with the Archives Center, National Museum of American History. Topics discussed include biographical information about Ashton Collins, Sr.; the early history of the Reddy Kilowatt Service; Mrs. Ashton Collins, Sr.'s experiences in the Reddy Kilowatt, Inc. office; her participation in electric industry conventions; Cuba's ousting of Reddy Kilowatt; and the transition in the company's services during the late 1960s and early 1970s.

Sub-subseries 7, Reference CDs, consists of all reference copies made of the audio. Multiple titles are contained on each disc.

Subseries 5, Filmstrips, 1939-1984, consists of filmstrips and their associated audio and elements (negatives, A and B roll, etc.), paired together by title. The filmstrips are organized chronologically.

Arrangement:

Collection is arranged into eight series.

Series 1, Background Materials, 1926-1977

Subseries 1.1, Articles of Incorporation, 1953

Subseries 1.2, Histories and Origins of Reddy, 1926-1977

Subseries 1.3, Reddy Remarks, 1935-1936

Series 2, Ashton Collins, Sr., Materials, 1926-1974, undated

Subseries 2.1, Correspondence, 1926-1964

Subseries 2.2, Speeches, 1942-1974, undated

Subseries 2.3, Articles, 1933-1951

Subseries 2.4, Miscellaneous, 1933; 1953

Series 3, Client Services and Publications, 1935-1999, undated

Subseries 3.1, Clip Art, 1936-1978, undated

Subseries 3.2, Communications in Environment/Youth, 1971-1972

Subseries 3.3, Reddy Bulletin, 1934-1941; 19431964

Subseries 3.4, Reddy Kilowatt Activities, 1934-1935

Subseries 3.5, Reddy Kilowatt Ink, 1986-1993

Subseries 3.6, Reddy Kilowatt's Review, 1936-1940

Subseries 3.7, Reddy News, 1942-1965, 1959-1972, 1978-1988, 1993-1999

Subseries 3.8, Environmental Program, 1960-1974

Subseries 3.9, Grass Roots Impact Plan, 1950-1952

Subseries 3.10, Reddy-Items Merchandise, 1947-1995

Subseries 3.11, Reddy Kilowatt Talking Figure, 1949-1970, undated

Subseries 3.12, Reddy Kilowatt Youth Program, 1936-1987

Subseries 3.13, Reddy Wiring Program, 1955-1963, undated

Subseries 3.14, Special Executive Mailings, 1950-1994

Subseries 3.15, Subject Files, 1952-1998, undated

Series 4, Advertising Materials, 1939-1997

Subseries 4.1, Bernard J. Bachem Files, 1959-1980

Subseries 4.2, Business Advertising, 1940-1997

Subseries 4.3, Client Advertising, 1939-1977

Series 5, Scrapbooks, 1935-1960, undated

Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994

Subseries 6.1, Copyright Materials (general), 1926-1953

Subseries 6.2, Trademark Materials (general), 1932-1981, undated

Subseries 6.3, United States Trademarks, 1930-1994

Subseries 6.4, Foreign Trademark Materials, 1937-1998

Subseries 6.5, Reddy Kilowatt v. Mid-Carolina et al., 1926-1960

Subseries 6.6, Trademark Character Files, 1937-1976, undated

Subseries 6.7, Reference Materials, 1945-1980

Series 7, Reference Materials, 1926-1992

Subseries 7.1, Client Use of Services, 1977-1984

Subseries 7.2, New York World's Fair, 1938-1939; 1961-1968

Subseries 7.3, Subject Files, 1940-1992

Subseries 7.4, Testimonials, 1934-1977

Subseries 7.5, Empty Binders, 1926-1987

Series 8, Audiovisual Materials, 1939-1989, undated

Subseries 8.1, Supplementary Materials, 1945-1984, undated

Subseries 8.2, Animation Cels and Sketches, 1946; 1985

Subseries 8.3, Moving Images, 1940s-1989

Subseries 8.4, Audio, 1946-1980, undated

Biographical / Historical:

Ashton B. Collins, Sr. (1885-1976), the commercial manager of Alabama Power Company, created the trademark character Reddy Kilowatt in 1926 in an attempt to humanize electric utility service for marketing and other corporate communications purposes. Reddy Kilowatt first appeared publicly at the 1926 Alabama Electrical Exposition in a display for the Alabama Power Company, which also ran supporting newspaper advertisements. The original figure had five arms to illustrate the many capabilities of electric service. Though Collins originated the idea of Reddy Kilowatt, he asked an engineer from the company's drafting department, Dan Clinton, to create a usable sketch of the character. After the exposition, Collins retained the copyrights to Reddy Kilowatt. In 1932, he recruited a friend, Dorothea Warren, to develop several sketches of Reddy Kilowatt in an attempt to sell what Collins called "The Reddy Kilowatt Program." At the time, Collins was employed by Edison Electrical Institute to travel the country promoting electrical household cooking appliances. He used the opportunity to network with electric utility managers and to promote his idea of using Reddy Kilowatt to humanize electric service in the home. Collins convinced his first clients in 1933. By the end of 1934, at least six other electric utility companies had adopted the "Reddy Kilowatt Program." Subscribers to the Reddy Kilowatt Service received sheets of clip art for use in advertisements. The mechanism for this distribution was called a "mat service." The Reddy Kilowatt mat service was the backbone of the licensee program from the 1930s until the late 1960s. The mat service offered various poses of Reddy Kilowatt to be included in advertisements for the licensee companies, as well as complete advertisements to which the licensee companies could simply add their name. Another publication, Reddy News, was soon developed to reinforce the program. Published biannually, it was sent to licensee companies to provide ideas about ways to use the Reddy Kilowatt trademark. As the mat service evolved, the Reddy Kilowatt figure found many uses. Common themes were the benefits of electrical appliances for farms and homes, safety, and holidays. The descriptions of electrical appliances emphasized gender roles in alluding to the potential new freedom for women from household chores. Farm-oriented advertisements underscored increased farm productivity through electrical innovations such as incubators and automated milking machines. As electric usage increased, the mat service added advertisements pointing out the need for updated wiring in order to maintain safety. More mundane concerns included electric service issues such as power outages, vandalism and timely bill payment. A wide variety of Reddy Kilowatt holiday poses became available, ranging from the Easter Bunny to President's Day and Halloween. Christmas was especially well illustrated, accenting the possibility of electrical appliances as gifts. The Reddy Kilowatt Service was only available to investor-owned utilities, and the mat service reflected this by emphasizing the benefits of this economic structure. Other economic themes included the inexpensiveness of electric service and payment of taxes by investor-owned utilities. The service also began to express a specific political agenda in response to public ownership of utilities and rural electrification cooperatives. Bolstered by post-World War II anti-communist sentiments, the Reddy Kilowatt Service began issuing advertisements promoting free enterprise which linked public and co-operative utilities with the road to socialism. In 1950, Collins launched the Grass Roots Impact Plan, a comprehensive advertising plan incorporating these themes. Ashton Collins consistently emphasized to his licensees the need to begin the consumer education process early. Youth education was a clear priority for the Reddy Kilowatt Service and was even included in Collins's initial "Reddy Remarks" program via a bedtime story booklet. Licensee companies sponsored Reddy Kilowatt Youth Clubs in the late 1940s, inspired by Collins's speeches emphasizing the importance of youth programming. In the mid-1960s, Reddy Kilowatt, Inc., developed a comprehensive youth program for client companies that incorporated youth education with capitalist economic values. Collins developed a supporting slide presentation titled "Fission, Fertility, and the Future." Tailored to an audience of business executives, the presentation emphasized the importance of reaching youth during a period of social upheaval in order to protect the interests of investor-owned utilities. Film and television programs developed by the company also reflected the emphasis on youth outreach. Since the company's business revolved around a cartoon character, the transition into animation seemed fairly simple. Reddy Kilowatt, Inc., entered into a partnership with Walter Lantz Productions to produce Reddy Made Magic, a 1946 cartoon about the history of electricity. However, producing audio-visual media turned out to be too expensive and the experiment with animation remained limited. In 1957, Collins tested the waters again by contracting for a commercial with Terrytoons, a low-budget animation company and, in 1959, the company hired John Sutherland to update Reddy Made Magic for the atomic age. The Mighty Atom recycled the historical sequence from the previous film and added a new sequence promoting the use of atomic energy. Collins already had used the cheaper media of filmstrips and slide presentations for business presentations, and this format also was incorporated into the youth program. Licensee companies were encouraged to use Reddy Kilowatt in their own sponsorship of radio and television programs, and some used Reddy Kilowatt in locally produced commercials. Ashton Collins was an aggressive and skillful promoter of Reddy Kilowatt, and the range of the program was not limited to the United States. Collins began registering his trademarks in prospective markets early on, and soon received trademarks in Canada (1934), Argentina (1937), Great Britain (1938), and Mexico (1938). Trademarks were also granted in Australia, Barbados, Kenya, Mexico, South Korea, Venezuela and the Netherlands Antilles. Though no official list of international licensee companies is available, materials within the collection indicate lively usage of Reddy Kilowatt in South America and Australia. Ashton Collins, Sr. was married in 1931 to Mrs. Ashton Collins, Sr. They had two sons, Ashton, Jr., and Beatty. Each member of the family became involved in the business over time, though that was not required by Ashton Collins, Sr., at any time. After the two boys left home, Mrs. Collins began volunteering at the office; her work included filing, photocopying, and assembling indexes and scrapbooks. After his release from the Air Force, Ashton Collins, Jr., approached his father about working in the company. Ashton Collins, Sr., met with him over the course of a day and outlined a program for him to work his way up through the company. Collins, Jr., agreed and began work in the mailroom. In 1962, he became president of the company and his father became chairman of the Board of Directors. Beatty Collins's involvement in the company was limited to service on the Board of Directors. By the late 1960s, the business climate for investor-owned utilities had changed significantly. Public concern over the environmental impact of power plants resulted in greater scrutiny of new plant construction, particularly in regard to nuclear energy facilities. Electric utilities no longer desired to sell increased output, as building new plants became too costly to justify their expense. The Reddy Kilowatt Program reflected these changes in several ways. An environmental program was developed to help electric utilities navigate their way through the increasingly complicated public and business climate. This included a number of services specifically targeted toward the issue of atomic power such as consumer advertising meant to demonstrate the minimal output of radioactive waste and a low-profile consulting service focusing on atomic plant siting issues. As companies moved away from blanket advertising for electric usage, the Reddy Kilowatt character was relegated to children's programming. As Ashton Collins, Sr.'s, influence in the company began to wane, the youth program moved away from economic education and shifted to conservation issues and electrical safety. The company changed its name to Reddy Communications, Inc., at some point before 1982 and began to market itself as an information clearinghouse and consulting service. In 1998, the company was bought by Northern States Power, which had recently become a wholly-owned subsidiary of Xcel Energy.

Related Materials:

Related Archival Materials: See Louisan E. Mamer Rural Electrification Administration papers, 1927-2002 (AC0862).

Related Artifacts: The Division of Information Technology and Communications holds artifacts related to this collection (Accession #: XXXX-XXXX).

Provenance:

Donated to the Archives Center by Xcel Energy in 2005.

Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.

Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.

Rights:

Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.

Topic:

Baby boom generation  Search this

World War, 1939-1945  Search this

Electricity -- History  Search this

Nuclear energy  Search this

Public utilities  Search this

Trademarks  Search this

Industrial films  Search this

Anti-communist movements -- United States  Search this

Genre/Form:

Animated cartoons

Letters (correspondence) -- 20th century.

Reports

Promotional literature

Photographs -- 20th century

Motion pictures (visual works) -- 20th century

Memorandums

Filmstrips

Cartoons (humorous images) -- 20th century

Speeches

Comic books

Coloring books

Advertisements -- 20th century

Scrapbooks -- 20th century

Audiotapes

Citation:

Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0913

See more items in:

Reddy Kilowatt Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8ebcfae16-b777-4fa1-954e-983591b24b87

EDAN-URL:

ead_collection:sova-nmah-ac-0913

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 1, Folder 10

Type:

Archival materials

Date:

1968

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 1: Personal Papers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep87f3c8aae-3545-4731-86c6-b6641cd9084f

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref10

Collection Creator:

Sklarek, Norma Merrick, 1926-2012  Search this

Container:

Box 5

Type:

Archival materials

Text

Date:

1984

Collection Restrictions:

Collection is open for research. Access to collection materials requires an appointment.

Collection Rights:

The NMAAHC Archives can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes.

Collection Citation:

Norma Merrick Sklarek Archival Collection, 1944-2008. National Museum of African American History and Culture, Smithsonian Institution.

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Norma Merrick Sklarek Archival Collection

Norma Merrick Sklarek Archival Collection / Series 7: Published Materials, 1965-2004 (Bulk: 1980-1993) / 7.1: Books and Periodicals, 1965, 1983-1984

Archival Repository:

National Museum of African American History and Culture

GUID:

https://n2t.net/ark:/65665/io3d09f616e-cf64-47f3-a255-ac40dee0a367

EDAN-URL:

ead_component:sova-nmaahc-a2018-23-ref92

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 6, Folder 1

Type:

Archival materials

Date:

circa 1970

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

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Caroline R. Jones Papers

Caroline R. Jones Papers / Series 2: Business Papers / 2.3: Subject Files

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep813c5c25c-2067-4edf-8b18-daccb2526ae0

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref100

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 96

Type:

Archival materials

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

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Caroline R. Jones Papers

Caroline R. Jones Papers / Series 6: Photographs and Slides / 6.1: Slides

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep87892e50d-1369-4a59-8e8e-f9910ae945ad

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1106

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 31, Folder 6

Type:

Archival materials

Date:

1983

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

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Caroline R. Jones Papers

Caroline R. Jones Papers / Series 3: Agency Records / 3.7: Mingo, Jones, Guilmenot and Mingo-Jones

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8cec226ee-7c8e-4cdd-9299-4a8ca3cec03c

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref407

Creator:

Norniella, Isabel, 1938-  Search this

Names:

McCann Erickson  Search this

Ole Television Network  Search this

Publitec  Search this

Extent:

4 Cubic feet (4 boxes)

Type:

Collection descriptions

Archival materials

Business records

Advertising

Newsletters

Letters (correspondence)

Photographs

Interviews

Clippings

Articles

Scrapbooks

Advertisements

Awards

Photograph albums

Date:

circa 1969-2005

Scope and Contents:

The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.

Arrangement:

Collection is unarranged.

Biographical / Historical:

Isabel Norniella was born in Cuba in 1938. She graduated with a degree in advertising management from the University of Puerto Rico. After working for several advertising firms, including McCann Erickson, she founded her own, Publitec, in 1969. Her firm has been much awarded, and has had clients including Stokely Van Camp, Cutty Sark, Uncle Ben's, and others. She has also done publicity work with several charities. In 1994 she founded the Ole Television Network.

Provenance:

Donated by Isabel Norniella to the Archives Center in 2017.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

advertising -- 20th century  Search this

Minority consumers  Search this

Advertising campaigns  Search this

Minorities in advertising  Search this

Advertising executives  Search this

advertising -- 21st century  Search this

Advertising history  Search this

Advertising agencies -- United States  Search this

Genre/Form:

Business records -- 20th century

Advertising -- 20th century

Newsletters -- 21st century

Letters (correspondence) -- 20th century.

Newsletters -- 20th century

Letters (correspondence) -- 21st century

Photographs -- 20th century

Interviews -- 21st century

Business records -- 21st century

Clippings -- 21st century

Clippings -- 20th century

Articles -- 20th century

Scrapbooks -- 20th century

Articles -- 21st century

Advertisements -- 21st century

Awards

Photographs -- 21st century

Advertisements -- 20th century

Photograph albums -- 20th century

Citation:

Isabel Norniella Papers, ca. 1969-2005, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1417

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Isabel Norniella Papers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep899d46198-db75-494e-8f7e-2476b98521eb

EDAN-URL:

ead_collection:sova-nmah-ac-1417

Creator:

Fernandez, Castor  Search this

Castor Advertising Corporation  Search this

Names:

Anheuser-Busch, Inc.  Search this

Heublein, Inc.  Search this

International Rescue Committee  Search this

Richardson-Vicks Inc  Search this

Extent:

1 Cubic foot (4 boxes)

Type:

Collection descriptions

Archival materials

8mm films

Advertisements

Business records

Dvds

Handbooks

Letters (correspondence)

Masters theses

Magazines (periodicals)

Newsletters

Photographs

Press releases

Vhs (videotape format)

Newspaper clippings

Hispanic american periodicals

Date:

1960-2007, 2018

Summary:

This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.

Content Description:

Archival materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International. This collection includes correspondence, business records, awards, a copy of Fernández's MBA thesis, photographs, newspaper clippings, magazines, a DVD containing an interview with Fernández, and advertising reels recorded on VHS tapes, cassettes, and 16mm film.

Arrangement:

This collection is arranged into four series.

Series 1: Background Materials, 1961-2001, 2018

Series 2: Advertising Materials, 1969-1987

Series 3: Newspaper Clippings and Publications, 1968-2000

Series 4: Audiovisual Materials, 1960-2007

Biographical / Historical:

Castor A. Fernández Capote was born in 1943 in Havana, Cuba and moved to the United States in 1961. Fernández first lived in Miami, Florida but moved to New York City soon after. He attended City College of New York where he received his Bachelor and Master of Business Administration in Marketing. For his MBA thesis, "Market Segmentation through Television Advertising," Fernandéz focused his research on the potential for Spanish-language media to engage the Spanish-speaking market of New York. Fernández began his nearly four-decade-long advertising career in firms throughout New York City such as Link Advertising and Palmer Advertising. In 1968, Fernández established his own advertising firm called Castor Spanish International, focusing specifically on marketing designed for to the multiple groups of people described under the umbrella term "Hispanic." In 1989, Castor Spanish International merged with the Miami-based advertising corporation, Garcia-Serra & Blanco Advertising, to form a new agency: Castor SG&B. The agency dissolved the merger in 1990 and Fernández established Castor Advertising Corporation. Fernández retired from advertising in 2002. Throughout his decades-long career, he and his agencies did work for many major American corporations such as Café Bustelo, Citibank, McDonald's, Coca-Cola, Anheuser-Busch, Kmart, Richardson-Vicks, and Heublein Incorporated.

Provenance:

Collection donated to the Archives Center in 2018 by Castor Fernández.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Advertising agencies  Search this

Advertising campaigns  Search this

Advertising executives  Search this

Articles  Search this

Awards  Search this

Marketing  Search this

Minorities in advertising  Search this

Alcohol -- advertising  Search this

advertising -- Alcoholic beverages  Search this

Hispanic American businesspeople  Search this

Hispanic American consumers  Search this

Hispanic Americans  Search this

Cuban American business enterprises  Search this

Genre/Form:

8mm films

Advertisements

Business records

DVDs

Handbooks

Letters (correspondence)

Masters theses

Magazines (periodicals)

Newsletters

Photographs -- Color photoprints -- 1950-2000

Photographs -- Color photoprints -- 21st century

Press releases

VHS (videotape format)

Newspaper clippings

Hispanic American periodicals

Hispanic American periodicals

Citation:

Castor Advertising Corporation Collection, Archives Center, National Museum of American History

Identifier:

NMAH.AC.1461

See more items in:

Castor Advertising Corporation Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8ad12c32d-fc26-4704-ab75-5f3c53184328

EDAN-URL:

ead_collection:sova-nmah-ac-1461