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Sosa, Bromley and Aguilar and Associates Records

Advertiser:
Procter & Gamble Company  Search this
Mars, Incorporated  Search this
American Airlines  Search this
Burger King Corporation  Search this
Coca-Cola Company  Search this
Anheuser-Busch, Inc.  Search this
Creator:
Sosa, Lionel  Search this
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)  Search this
Aguilar, Adolfo  Search this
Bromley, Ernest W.  Search this
Extent:
14 Cubic feet (31 boxes and 1 map folder)
Type:
Collection descriptions
Archival materials
Oral history
Newsletters
Marketing records
Ephemera
Photographs
Commercials
Awards
Advertisements
Ledgers (account books)
Articles
Magazines (periodicals)
Place:
Texas -- 20th century
San Antonio (Tex.)
Date:
1981-1997
Summary:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Scope and Contents:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers.

This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
Arrangement:
This collection is divided into five series:

Series 1: Background Materials, 1980-2015

Series 2: Financial Materials, 1983-1989

Series 3: Clippings, 1988-1999

Series 4: Advertisements, 1988-1995

Series 5: Audiovisual Materials, 1988-1997
Biographical / Historical:
Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates. Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
Related Materials:
Materials in the Archives Center:

López Negrete Communications Advertising Collection (NMAH.AC.1413)

Hector and Norma Orcí Advertising Agency Records (NMAH.AC.1384)

Association of Hispanic Advertising Agencies Collection (NMAH.AC.1343)

Dolores Valdes-Zacky Papers (NMAH.AC.1394)

Castor Advertising Corporation Collection (NMAH.AC.1461)

Spanish Language Television Collection (NMAH.AC.1404)

Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
Separated Materials:
Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).
Provenance:
Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising campaigns  Search this
Advertising agencies -- 1980-2000  Search this
Advertising executives  Search this
advertising -- Soft drinks  Search this
advertising -- Food  Search this
advertising -- Confectionery  Search this
advertising -- Beverages  Search this
advertising -- Brand name products  Search this
advertising -- Audio-visual materials  Search this
advertising -- Alcoholic beverages  Search this
advertising -- 1980-2000  Search this
advertising -- Airlines  Search this
Minorities in advertising  Search this
Television advertising -- 1980-2000  Search this
advertising -- History  Search this
Genre/Form:
Oral history
Newsletters
Marketing records
Ephemera -- 20th century
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Commercials
Awards
Advertisements -- 1980-2000
Ledgers (account books)
Articles -- 20th century
Magazines (periodicals) -- 20th century
Citation:
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1351
See more items in:
Sosa, Bromley and Aguilar and Associates Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1351
Online Media:

Earle and Mary Ludgin papers

Creator:
Ludgin, Earle, 1898-1981  Search this
Ludgin, Mary, 1894-1962  Search this
Betty Parsons Gallery  Search this
Names:
Albright, Ivan, 1897-1983  Search this
Bess, Forrest, 1911-1977  Search this
Burg, Copeland Charles, b. 1895  Search this
Fink, Peter  Search this
Rattner, Abraham  Search this
Seligmann, Kurt, 1900-1962  Search this
Extent:
2.2 Linear feet ((on 6 microfilm reels))
Type:
Collection descriptions
Archival materials
Date:
1930-1983
Scope and Contents:
Correspondence; financial records; writings; photographs; sketches; inventories of art works; and printed materials.
REELS 1703-1704: Correspondence, 1948-1974, between Earle Ludgin and artist Forrest Bess, and 2 letters from Betty Parsons Gallery to Bess. Some letters contain clippings and photographs of Bess and of his work. [These letters also appear on microfilm reel 3458].
REELS 3821-3824: Correspondence, 1934-1979, with artists, musicians, writers, and other individuals involved in the arts, including ca. 1,200 letters received and carbon copies of letters sent. Ivan Albright, Leonard Baskin, Forrest Bess, Maurizio Bonora, Richard Bowman, Judith Brown, Copeland Burg, Alexander Calder, Pablo Casals, Marvin Cone, Peter Dews, Edwin Dickinson, Peter Fink, Dorothy Hood, Edward Hopper, Lincoln Kirstein, Norman Laliberte, Kirk Newman, Seiji Ozawa, Dan Palumbo, Alton Pickens, Abraham and Esther Rattner, Daniel Catton Rich, Kurt and Arlette Seligmann, Ben Shahn, Margaret Tomkins, Alice Valenstein, and Max Weber are correspondents.
Business correspondence and records, 1930-1981, regarding the Ludgin art collection consists of ca. 1,000 items, and includes documentation on the purchase, outgoing loan, insurance, shipment, etc. of art works. Also included are 3 inventories of the art collection, undated, 1951, and 1981.
Also included are typescript "With Both Eyes Open" by Earle Ludgin as a catalog introduction for the exhibition, THE LUDGIN COLLECTION OF CONTEMPORARY PAINTINGS, Corcoran Gallery of Art, Washington, D.C., 1954; 6 photographs of an exhibition opening, sent to Ludgin by Kurt Seligmann, 1949; a photograph of Copeland Burg; a photograph of Kurt Seligmann and Father Bruckberger; 2 contact sheets containing photographs of Earle Ludgin by Peter Fink; 12 photographs of art installations at Earle Ludgin and Co. offices and at the Corcoran Gallery of Art;
color photographs of pages from Ivan Albright's sketchbook of flesh wounds (sketchbook is owned by the Art Institute of Chicago); and 38 photographs, ca. 370 slides, and a few negatives of art work in the Ludgin collection; printed materials, 1941-1979, including news releases, newpaper clippings, exhibition catalogs and announcements (ca. 50 items); 11 rough pencil sketches on Earle Ludgin memo paper, some of which appear to be art installation plans; and a half-tone plate of RECLINING FIGURE by Henry Moore.
Biographical / Historical:
Collectors; Chicago, Illinois. Earle Ludgin, an advertising executive, and his wife Mary, began collecting art in the early 1930's and continued for almost 50 years, amassing an important contemporary American art collection.
Provenance:
Material on reels 1703-1704 (also filmed on reel 3458) donated 1979 by Earle Ludgin; material on reels 3821-3824 donated 1985 by Donald Ludgin, son of Mary and Earle Ludgin.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center. Microfilmed materials must be consulted on microfilm. Contact Reference Services for more information.
Topic:
Art -- Collectors and collecting -- United States  Search this
Art, Modern -- 20th century  Search this
Identifier:
AAA.ludgearl
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-ludgearl

Dolores Valdes-Zacky Papers

Sponsor:
Coors Brewing Company  Search this
Creator:
Valdes Zacky, Dolores  Search this
Names:
Arrowhead Puritas Waters, Inc.  Search this
Mitsubishi  Search this
Partnership for a Drug-Free America  Search this
Thompson, J. Walter (advertising agency).  Search this
Vons Grocery Company  Search this
Extent:
2 Cubic feet (2 boxes, 3 oversize folders)
Type:
Collection descriptions
Archival materials
Magazines (periodicals)
Oral history
Storyboards
Proposals
Commercials
E-mail
Press releases
Newsletters
Correspondence
Articles
Awards
Books
Dvds
Photographs
Advertisements
Clippings
Date:
1955 - 1999
Summary:
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Scope and Contents:
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Arrangement:
The collection is divided into two series.

Series 1: Background Materials, 1955-1999

Series 2: Advertising and Marketing Materials, 1989-1999
Biographical / Historical:
Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.
Provenance:
Collection donated by Dolores Valdes Zacky, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising history  Search this
Minorities in advertising  Search this
Advertising campaigns  Search this
Advertising agencies  Search this
Advertising executives  Search this
Women in advertising  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Magazines (periodicals) -- 20th century
Oral history -- 20th century
Storyboards
Proposals -- 20th century
Commercials -- 20th century
E-mail
Press releases -- 20th century
Newsletters -- 20th century
Correspondence -- 20th century
Articles -- 20th century
Awards
Books -- 20th century
DVDs
Photographs -- 20th century
Advertisements -- 20th century
Clippings -- 20th century
Citation:
Dolores Valdes-Zacky Papers, 1955-1999, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1394
See more items in:
Dolores Valdes-Zacky Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1394

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Archives Center, NMAH, SI.  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

Tom Black/Smithsonian Magazine Oral History Interview

Creator:
Black, Tom, 1924-  Search this
Wiener, Tom  Search this
Extent:
1.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Transcripts
Interviews
Oral history
Audio cassettes
Date:
1993
Summary:
Oral history interview, transcripts, and background material documenting Tom Black's career as director of advertising for Smithsonian Magazine from its founding in 1969 until his retirement in 1994.
Scope and Contents:
This collection consists of 4.25 hours of interview material. Oral historian Tom Wiener spoke with Black in his New York office December 15‑16, 1993. Black also generously loaned materials from his files, including charts and statistics which illustrate some of his observations about the growth of the magazine and the shifting demographics of American society that have affected magazine readership and advertising, plus internal memos from the magazines's early days. Also included are an unedited transcript of the interview, plus an edited version. The latter was the basis for a booklet, which was presented to Black and guests at his retirement party in the spring of 1994. A copy of the booklet rounds out the collection.
Arrangement:
The collection is arranged into three series.

Series 1: Oral History Interview

Series 2: Transcripts

Series 3: Background Files
Biographical / Historical:
Tom Black was Smithsonian Magazine's first Director of Advertising. He joined the magazine in September 1969 and retired in the spring of 1994. During his tenure, the magazine became one of the major success stories in publishing, mushrooming from an initial circulation of 164,000 to over 2 million, making it the leading magazine in the so‑called quality field. From the beginning, the magazine's readership ranked high in such demographic factors as level of education and disposable income. Black and his sales force, however, had problems at first trying to sell a magazine which many advertisers associated with a musty, dusty museum complex in Washington, D.C. Just when sales were at their lowest ebb, in the summer of 1971, sales turned the corner and took off. Black's father, Howard Black, was Time Magazine's first ad salesman, and Tom grew up with Henry Luce, the father of modern magazine publishing, as a frequent guest in his parents' home. After serving in World War II, Tom Black joined J. Walter Thompson, then the world's leading advertising agency, as a trainee but soon decided that he was more interested in being a part of a new and growing enterprise. He joined the fledgling sales force of ABC Television and wrote the network's first rate card. After a short stint with The March of Time newsreel operation, he found himself on the sales force of Life Magazine, where he spent most of the 1950s, switching over to Time for much of the 1960s. In 1969, at the age of 45, Black was looking for a new challenge when he was contacted by former Life editor Edward Thompson, who was starting a new magazine for the Smithsonian Institution. As Black modestly recalls it, Thompson probably remembered a favor Howard Black had done years before for Thompson and his son in making Tom Black Smithsonian's first ad director.
Related Materials:
Materials in the Archives Center

The Estelle Ellis Collection (AC0423) also contains material on the history of magazines, in that case the consumer periodicals Seventeen and Charm /Glamour .
Provenance:
Tom Black agreed to be interviewed for the project and donated the related papers, which were photocopied, in December 1993.

The Tom Black Oral History Collection was made possible by a generous gift to the Center for Advertising History by Smithsonian Magazine.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising, magazine -- 1960-2000  Search this
Advertising executives -- 1960-2000  Search this
Genre/Form:
Transcripts
Interviews -- 1980-2000
Oral history -- 1990-2000
Audio cassettes -- 1990-2000
Citation:
Tom Black/Smithsonian Magazine Oral History Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0505
See more items in:
Tom Black/Smithsonian Magazine Oral History Interview
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0505

New Canaan -- Bolte Garden

Former owner:
Bolte, Brown  Search this
Bolte, Brown, Mrs.  Search this
Collection Creator:
Adams, Molly, 1918-2003  Search this
Type:
Archival materials
Place:
Bolte Garden (New Canaan, Connecticut)
United States of America -- Connecticut -- Fairfield County -- New Canaan
Scope and Contents:
The folder includes worksheets, a copy of the Popular Gardening article, and other information.
General:
This was the garden of Mr. and Mrs. Brown Bolte. A well-known advertising executive, he was president of Sullivan, Stauffer, Colwell & Bayles. The six negatives in this series were apparently shot to illustrate an article that appeared in Popular Gardening in March 1958, hence the dating of the images to the summer of the previous year. They show what are probably the Bolte family and guests enjoying the outdoor living spaces adjacent to their home, including a swimming pool and shuffleboard court. Stone walls underlain with garden borders, extensive lawns, and mature trees are the primary landscaping features.
Persons associated with the garden include Mr. and Mrs. Brown Bolte (former owners, ca. 1957).
Related Materials:
Bolte Garden related holdings consist of 1 folder (6 safety film negatives)
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Topic:
Gardens -- Connecticut -- New Canaan  Search this
Collection Citation:
Smithsonian Institution, Archives of American Gardens, Maida Babson Adams American garden collection.
Identifier:
AAG.ADM, File CT305
See more items in:
Maida Babson Adams American garden collection
Maida Babson Adams American garden collection / Series 1: Garden Images / Connecticut
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_component:sova-aag-adm-ref574

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Charles Rangel, American, born 1930  Search this
The Links, Incorporated, American, founded 1946  Search this
Avon, founded 1886  Search this
Vice President Nelson Aldrich Rockefeller, American, 1908 - 1979  Search this
National Urban League, American, founded 1910  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
National Association of Market Developers, American, founded 1953  Search this
National Medical Association, American, founded 1895  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Sovereign Military Order of Malta, founded 1099  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Universal Network Television, American, founded 1950  Search this
Freedom National Bank, American, 1964 - 1990  Search this
Jarobin Gilbert Jr., American, born 1946  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Dental Association, American, founded 1913  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1906  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Pharmaceutical Association, American, founded 1947  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Roscoe C. Brown, American, 1922 - 2016  Search this
Young Men's Christian Association (YMCA), International, founded 1844  Search this
New York Yankees, American, founded 1901  Search this
Reggie Jackson, American, born 1946  Search this
The Doll League, Inc., American, founded 1958  Search this
National Urban League Guild, American, founded 1946  Search this
Morehouse Alumni Association, American, founded 1900  Search this
Congressional Black Caucus, American, founded 1971  Search this
National Bar Association, American, founded 1925  Search this
National Business League, American, founded 1900  Search this
National Bankers Association, American, founded 1927  Search this
Alliance for Women in Media, American, founded 1951  Search this
369th Veterans Association, American  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
The Salvation Army, American, founded 1865  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Written by:
Anti-Bakke Decision Coalition, American, founded 1977  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 7/16 in. (27.5 × 21.4 × 1.1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Sag Harbor, Southampton, Suffolk County, New York, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1979
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Radio  Search this
Religious groups  Search this
Social life and customs  Search this
Sororities  Search this
Television  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.13
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5cc6b172d-2d13-4670-95ea-2e52493801a5
EDAN-URL:
edanmdm:nmaahc_2012.167.13
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Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
WLIB, American, founded 1941  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
American Bridge Association, American, founded 1932  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
National Association of Market Developers, American, founded 1953  Search this
Vulcan Society, American, founded 1940  Search this
National Urban League, American, founded 1910  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Urban Coalition, American, founded 1967  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
The Links, Incorporated, American, founded 1946  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Carats, Inc., American, founded 1959  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National Medical Association, American, founded 1895  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Vernon Jordan, American, born 1935  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
National Dental Association, American, founded 1913  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Connectional Lay Council, American, founded 1948  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Congressional Black Caucus, American, founded 1971  Search this
Morehouse Alumni Association, American, founded 1900  Search this
Morris Brown College, American, founded 1881  Search this
Dr. Ralph Bunche, American, 1903 - 1971  Search this
Lionel Hampton, American, 1908 - 2002  Search this
National Urban League Guild, American, founded 1946  Search this
Young Men's Christian Association (YMCA), International, founded 1844  Search this
Alliance for Women in Media, American, founded 1951  Search this
Eleanor Holmes Norton, American, born 1937  Search this
Vernon Jordan, American, born 1935  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 1/2 in. (27.5 × 21.4 × 1.3 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Atlanta, Fulton County, Georgia, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1981
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Social life and customs  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.15
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5af48a13c-8c71-4105-9526-479c0bc3bb3e
EDAN-URL:
edanmdm:nmaahc_2012.167.15
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Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 9/16 in. (27.5 × 21.4 × 1.5 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Houston, Harris County, Texas, United States, North and Central America
San Francisco, California, United States, North and Central America
Oakland, Alameda County, California, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1984
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Business  Search this
Communities  Search this
Dance  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
Hollywood (Film)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Olympics  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Social life and customs  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.18
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5a99826b2-563a-492a-9d22-e03c2c02f99c
EDAN-URL:
edanmdm:nmaahc_2012.167.18
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Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974

Creator:
Jacques Seligmann & Co.  Search this
Subject:
Hauke, Cesar M. de (Cesar Mange)  Search this
Glaenzer, Eugene  Search this
Haardt, Georges  Search this
Seligman, Germain  Search this
Seligmann, Arnold  Search this
Parker, Theresa D.  Search this
Waegen, Rolf Hans  Search this
Trevor, Clyfford  Search this
Seligmann, René  Search this
Seligmann, Jacques  Search this
De Hauke & Co., Inc.  Search this
Jacques Seligmann & Co  Search this
Eugene Glaenzer & Co.  Search this
Germain Seligmann & Co.  Search this
Gersel  Search this
Type:
Gallery records
Topic:
Mackay, Clarence Hungerford, 1874-1938 -- Art collections  Search this
Schiff, Mortimer L. -- Art collections  Search this
Arenberg, duc d' -- Art collections  Search this
Liechtenstein, House of -- Art collections  Search this
Art -- Collectors and collecting -- France -- Paris  Search this
Art -- Collectors and collecting  Search this
Art galleries, Commercial -- New York (State) -- New York  Search this
Art dealers -- New York (State) -- New York  Search this
World War, 1939-1945 -- Art and the war  Search this
La Fresnaye, Roger de, 1885-1925  Search this
Art, Renaissance  Search this
Decorative arts  Search this
Art treasures in war  Search this
Art, European  Search this
Art galleries, Commercial -- France -- Paris  Search this
Record number:
(DSI-AAA_CollID)9936
(DSI-AAA_SIRISBib)212486
AAA_collcode_jacqself
Theme:
The Art Market
Art Gallery Records
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_212486
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  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 1
Online Media:

Festival Recording: Song Collecting

Creator:
Smithsonian Institution. Festival of American Folklife. Musics of Struggle Program 1990 Washington, D.C.  Search this
Jerde, Christopher (recorder)  Search this
Taylor, Lori Elaine (field worker)  Search this
Performer:
Walden, Eleanore  Search this
Arora, Joanna  Search this
Metzger, Joseph  Search this
Schlozman, Sheri Lynn  Search this
Tupper, Robert R. Jr.  Search this
Scott, Gudrun  Search this
Fitzgerald, D.B.  Search this
Gebhardt, Andrew  Search this
Szymkowiak, Debora  Search this
Moloney, Mick, 1944-  Search this
Stanley, Christopher  Search this
Hughes, Tom  Search this
Adams, Robert  Search this
Schatz, Dan  Search this
Johnson, J. J., 1924-  Search this
Johnson, Jimmy  Search this
Gubser, Mike  Search this
Normandy-Dolberg, Jean  Search this
Beer, Michael  Search this
Glassco, Bruce  Search this
Collection Creator:
Smithsonian Institution. Center for Folklife and Cultural Heritage  Search this
Extent:
1 Sound recording (compact audio cassette)
1 Sound cassette (analog.)
Culture:
Irish  Search this
Americans  Search this
Anglo-American  Search this
Type:
Archival materials
Sound recordings
Sound cassettes
Place:
United States
Washington
Washington (D.C.)
California
Kentucky
Louisiana
Maryland
Virginia
Date:
1990 July 5
Track Information:
101 Turning the Tables Around / Eleanore Walden.

102 Unititled / Joanna Arora.

103 The Battle Lines Are Being Drawn / Joseph Metzger.

104 Is It Wrong / Sheri Lynn Schlozman.

105 Beat of the Drum / Robert R. Jr. Tupper. Guitar.

106 No Radiation without Representation / Gudrun Scott.

107 St. Patrick's Day / Sheri Lynn Schlozman.

108 That's a Big 1040 / D.B. Fitzgerald.

109 Foundation of My Country (poem) / Andrew Gebhardt.

110 Beachcomber / Debora Szymkowiak, Mick Moloney. Guitar.

111 Roads of Freedom / Christopher Stanley, Tom Hughes. Guitar.

112 Seperate Ways / Tom Hughes. Guitar.

113 Dimlit Bay / Christopher Stanley. Guitar.

202 Thinking of Ways to Sell Death: A Song About a Meetingof the Advertising Executives of the RJ Reynolds Tobacco Co / Robert Adams. Guitar,Whistle. English language.

203 Hard Daily Life / Dan Schatz.

204 White Medicine / J.J Johnson, Jimmy Johnson.

205 Save the Children / Jimmy Johnson.

206 Tears Mama Cried / Jimmy Johnson.

207 Chessboard World / Mike Gubser.

208 May I Sleep in Your Barn Tonight, Mister / Jean Normandy-Dolberg.

209 Political Chants (instructional) / Michael Beer.

210 Ballad of the Broom-Corn Canary / Bruce Glassco.
Local Numbers:
FP-1990-CT-0113
General:
SC4
Date/Time and Place of an Event Note:
Recorded in: Washington (D.C.), Washington, United States, July 5, 1990.
Restrictions:
Restrictions on access.
Collection Rights:
Copyright and other restrictions may apply. Generally, materials created during a Festival are covered by a release signed by each participant permitting their use for personal and educational purposes; materials created as part of the fieldwork leading to a Festival may be more restricted. We permit and encourage such personal and educational use of those materials provided digitally here, without special permissions. Use of any materials for publication, commercial use, or distribution requires a license from the Archives. Licensing fees may apply in addition to any processing fees.
Topic:
Political ballads and songs  Search this
American Indian  Search this
Folksong revival  Search this
Novelty songs  Search this
Ballads  Search this
Guitar  Search this
Whistle  Search this
Festival of American Folklife  Search this
Civil rights  Search this
Collection Citation:
Smithsonian Folklife Festival records: 1990 Festival of American Folklife, Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution.
Identifier:
CFCH.SFF.1990, Item FP-1990-CT-0113
See more items in:
Smithsonian Folklife Festival records: 1990 Festival of American Folklife
Smithsonian Folklife Festival records: 1990 Festival of American Folklife / Series 2: Musics of Struggle / 2.3: Audio
Archival Repository:
Ralph Rinzler Folklife Archives and Collections
EDAN-URL:
ead_component:sova-cfch-sff-1990-ref547

Correspondence

Collection Creator:
Dunn, S. Watson (Samuel Watson), -1997 (Professor)  Search this
Type:
Archival materials
Date:
1961-1970
Scope and Contents:
Includes incoming and outgoing communication between S. Watson Dunn and other advertising executives and professors. Some of the correspondence is between individuals not including Dunn. Subjects include Lord & Thomas records; American Tobacco Company; Advertising Museum, Portland Advertising Federation; and Dunn's book Advertising, Its Role in Modern Marketing (1964). Materials are arranged in chronological order.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
S. Watson Dunn Advertising Ephemera Collection, 1840-1986, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0366, Series 3
See more items in:
S. Watson Dunn Advertising Ephemera Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0366-ref21

U.S. Advertising Executives

Artist:
Robert Vickrey, 26 Aug 1926 - 17 Apr 2011  Search this
Ormond Gigli, born 1925  Search this
Derek William Bayes, born 1933  Search this
Sitter:
Norman Hulbert Strouse, 4 Nov 1906 - 19 Jan 1993  Search this
Fairfax Mastick Cone, 21 Feb 1903 - 20 Jun 1977  Search this
Charles Hendrickson Brower, 13 Nov 1901 - 23 Jul 1984  Search this
Harry Albert Batten, 30 Jan 1897 - 27 Jul 1966  Search this
Leo Burnett, 21 Oct 1891 - 7 Jun 1971  Search this
David Mackenzie Ogilvy, 1911 - 1999  Search this
George Homer Gribbin, 1907 - 1981  Search this
John Philip Cunningham, 1897 - 1985  Search this
Marion Harper, Jr., 1916 - 1989  Search this
Robert Emmett Lusk, 1902 - 1971  Search this
Henry Guy Little, 1901 - 1974  Search this
Robert Mondell Ganger, 1903 - 1992  Search this
Medium:
Tempera and photos on board
Dimensions:
51.4cm x 76.2cm (20 1/4" x 30"), Accurate
Type:
Collage
Date:
1962
Topic:
Equipment\Smoking Implements\Cigarette  Search this
Food  Search this
Costume\Headgear\Headdress\Crown  Search this
Norman Hulbert Strouse: Male  Search this
Norman Hulbert Strouse: Business and Finance\Businessperson\Executive\Advertising  Search this
Fairfax Mastick Cone: Male  Search this
Fairfax Mastick Cone: Business and Finance\Businessperson\Executive\Advertising  Search this
Charles Hendrickson Brower: Male  Search this
Charles Hendrickson Brower: Business and Finance\Businessperson\Executive\Advertising  Search this
Harry Albert Batten: Male  Search this
Harry Albert Batten: Business and Finance\Businessperson\Executive\Advertising  Search this
Leo Burnett: Male  Search this
Leo Burnett: Business and Finance\Businessperson\Executive\Advertising  Search this
David Mackenzie Ogilvy: Male  Search this
David Mackenzie Ogilvy: Business and Finance\Businessperson\Executive\Advertising  Search this
George Homer Gribbin: Male  Search this
George Homer Gribbin: Business and Finance\Businessperson\Executive\Advertising  Search this
John Philip Cunningham: Male  Search this
John Philip Cunningham: Business and Finance\Businessperson\Executive\Advertising  Search this
Marion Harper, Jr.: Male  Search this
Marion Harper, Jr.: Business and Finance\Businessperson\Executive\Advertising  Search this
Robert Emmett Lusk: Male  Search this
Robert Emmett Lusk: Business and Finance\Businessperson\Executive\Advertising  Search this
Henry Guy Little: Male  Search this
Henry Guy Little: Business and Finance\Businessperson\Executive\Advertising  Search this
Robert Mondell Ganger: Male  Search this
Robert Mondell Ganger: Business and Finance\Businessperson\Executive\Advertising  Search this
Portrait  Search this
Credit Line:
National Portrait Gallery, Smithsonian Institution; gift of Time magazine
Object number:
NPG.78.TC1
Restrictions & Rights:
Usage conditions apply
Copyright:
© Robert Vickrey/Licenced by VAGA, New York, NY
See more items in:
National Portrait Gallery Collection
Data Source:
National Portrait Gallery
GUID:
http://n2t.net/ark:/65665/sm4f27480e2-6250-452f-9c1a-1f012e32e1b0
EDAN-URL:
edanmdm:npg_NPG.78.TC1

Isabel Norniella Papers

Creator:
Norniella, Isabel, 1938-  Search this
Names:
McCann Erickson  Search this
Ole Television Network  Search this
Publitec  Search this
Extent:
4 Cubic feet (4 boxes)
Type:
Collection descriptions
Archival materials
Business records
Advertising
Newsletters
Letters (correspondence)
Photographs
Interviews
Clippings
Articles
Scrapbooks
Advertisements
Awards
Photograph albums
Date:
circa 1969-2005
Scope and Contents:
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Isabel Norniella was born in Cuba in 1938. She graduated with a degree in advertising management from the University of Puerto Rico. After working for several advertising firms, including McCann Erickson, she founded her own, Publitec, in 1969. Her firm has been much awarded, and has had clients including Stokely Van Camp, Cutty Sark, Uncle Ben's, and others. She has also done publicity work with several charities. In 1994 she founded the Ole Television Network.
Provenance:
Donated by Isabel Norniella to the Archives Center in 2017.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- 20th century  Search this
Minority consumers  Search this
Advertising campaigns  Search this
Minorities in advertising  Search this
Advertising executives  Search this
advertising -- 21st century  Search this
Advertising history  Search this
Advertising agencies -- United States  Search this
Genre/Form:
Business records -- 20th century
Advertising -- 20th century
Newsletters -- 21st century
Letters (correspondence) -- 20th century.
Newsletters -- 20th century
Letters (correspondence) -- 21st century
Photographs -- 20th century
Interviews -- 21st century
Business records -- 21st century
Clippings -- 21st century
Clippings -- 20th century
Articles -- 20th century
Scrapbooks -- 20th century
Articles -- 21st century
Advertisements -- 21st century
Awards
Photographs -- 21st century
Advertisements -- 20th century
Photograph albums -- 20th century
Citation:
Isabel Norniella Papers, ca. 1969-2005, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1417
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1417
Online Media:

Hector and Norma Orcí Advertising Agency Records

Creator:
Orci, Hector  Search this
Orci, Norma  Search this
Orci Advertising Agency  Search this
Names:
McCann Erickson  Search this
Extent:
3.5 Cubic feet (10 boxes)
Type:
Collection descriptions
Archival materials
Letters (correspondence)
Born digital
Newsletters
Business records
Clippings
Photographs
Training manuals
Slides (photographs)
Programs
Reports
Advertisements
Awards
Oral history
Advertising
Date:
1979-2016, undated
Summary:
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.

Series 1: Background Materials, 1979-2010, undated

Series 2: Advertising and Marketing Materials, 1986-2003, undated

Series 3: Teaching Materials, 1985-2012, undated

Series 4: Conference Materials, 1984-1999, undated

Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Virgin of Guadalupe Painting, Accession #: 2015.0306.01

INS Eagle Painting, Accession #: 2015.0306.02

Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma Orcí, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hispanic American businesspeople  Search this
Hispanic American leadership  Search this
Hispanic American consumers  Search this
Mexican American leadership  Search this
mexican Americans and mass media  Search this
advertising -- Beer -- 1950-2000  Search this
Mexican American business enterprises  Search this
advertising -- 21st century  Search this
Advertising campaigns  Search this
Hispanic American business enterprises  Search this
advertising -- Beverages  Search this
Hispanic American capitalists and financiers  Search this
Advertising history  Search this
advertising -- Soft drinks  Search this
Advertising executives  Search this
Hispanic Americans and mass media  Search this
Advertising agencies -- United States  Search this
Minority consumers  Search this
advertising -- Automobiles  Search this
Hispanic American businesswomen  Search this
Minorities in advertising  Search this
Latinos in American society and culture  Search this
Hispanic Americans -- Press coverage  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Letters (correspondence) -- 21st century
Letters (correspondence) -- 21st century
Born digital
Newsletters -- 21st century
Business records -- 21st century
Clippings -- 20th century
Photographs -- 20th century
Training manuals -- 21st century
Slides (photographs) -- 20th century
Programs -- 20th century
Clippings -- 21st century
Newsletters -- 20th century
Programs -- 21st century
Reports -- 21st century
Slides (photographs) -- 21st century
Reports -- 20th century
Advertisements -- 21st century
Training manuals -- 20th century
Awards
Business records -- 20th century
Oral history -- 2010-2020
Advertising -- 20th century
Photographs -- 21st century
Advertisements -- 20th century
Citation:
Hector and Norma Orcí Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1384
See more items in:
Hector and Norma Orcí Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1384
Online Media:

Barton Cummings Papers

Creator:
Ayer (N W) Incorporated.  Search this
Cummings, Barton A., 1914-1994 (advertising executive)  Search this
Brower, Charles H.  Search this
Bolte, Brown  Search this
Bond, Edward L., Jr.  Search this
Bernbach, William  Search this
Ogilvy, David  Search this
O'Toole, John  Search this
Seaman, Alfred J.  Search this
Schultz, Arthur W.  Search this
Matthews, Len  Search this
Marsteller, William  Search this
O'Conner, Neal W.  Search this
Mithun, Raymond O.  Search this
Meyer, Ed  Search this
Harper, Marion, 1916-1989 (advertising executive)  Search this
Healy, Robert  Search this
Hagopian, Lewis T.  Search this
Jacoby, Robert F.  Search this
Fatt, Arthur  Search this
Fitzgerald, Clifford  Search this
Foote, Emerson  Search this
Gilliatt, Neal  Search this
Foley, Paul  Search this
Thiele, Edward  Search this
Tinker, Jack  Search this
Names:
Ad Council  Search this
Advertising Educational Foundation  Search this
American Advertising Federation.  Search this
American Association of Advertising Agencies.  Search this
Batten, Barton, Durstine, and Osborn  Search this
Best Foods.  Search this
Colgate-Palmolive.  Search this
Compton, Inc.  Search this
Dancer Fitzgerald Sample.  Search this
Doyle Dane Bernbach.  Search this
Foote, Cone and Belding.  Search this
Grey Advertising.  Search this
Interpublic.  Search this
Jack Tinker & Associates.  Search this
Leo Burnett Co.  Search this
Marstellar Agency.  Search this
McCann Erickson  Search this
Mithun Advertising.  Search this
Ogilvy & Mather.  Search this
SSC&B/Lintas.  Search this
Saatchi & Saatchi.  Search this
Sullivan Stauffer Colwell & Bayles (SSC&B).  Search this
Ted Bates Worldwide, Inc.  Search this
Young & Rubicam  Search this
Extent:
4.5 Cubic feet (11 boxes)
Type:
Collection descriptions
Archival materials
Audiovisual materials
Speeches
Essays
Interviews
Business records
Clippings
Date:
1938-1991, undated
Summary:
Collection documents Barton Arthur Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education, and advertising in the public interest.
Scope and Contents note:
Collection documents Cummings's professional career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest. Materials include manuscripts, interviews, photographs, speeches, awards, magazine articles, interview transcriptions, and newspaper clippings. There is a significant amount of material relating to his book Advertising's Benevolent Dictators published in 1984. Collection is arranged into five series. Series 1, Speeches and publicity, Series 2, Business papers, Series 3, Published and unpublished manuscripts, Series 4, Advertising's Benevolent Dictators, and Series 5, Multi-media materials.
Arrangement:
Collection is arranged into five series.

Series 1, Speeches and Publicity, 1950-1988, undated

Series 2, Business Papers, 1938-1991

Series 3, Published and Unpublished Manuscripts, 1981-1991, undated

Series 4, Advertising's Benevolent Dictators, undated

Series 5, Multi-Media Materials, undated
Biographical/Historical note:
Barton Arthur Cummings (1914-1994) was a former Chief Executive Officer of Compton Advertising, Incorporated, and Chairman Emeritus of Saatchi & Saatchi Worldwide.

Cummings began his advertising career working during school breaks at his father's advertising agency, the Earl Cummings Advertising Agency (later Cummings Brand McPherson Associates, Incorporated) in Rockford, Illinois. He graduated with a degree in Journalism from the University of Illinois in 1935, where he also played varsity football. Cummings maintained a lifelong interest in football, and in 1959 was awarded the Sports Illustrated Silver Anniversary Award for former college football stars who go on to distinguish themselves in other fields.

After graduation, Cummings took a trainee position with his father's agency, leaving several months later to take a trainee position with Swift & Company. From 1936 until 1942 he was with Benton & Bowles in New York, where he was a copywriter on accounts for Hellmann's Real Mayonnaise and Lord Calvert Whiskey, among others. During World War II, he served in the Offices of War Information and Price Administration in Washington, DC. He resigned in 1943 to join the Navy, and was assigned to the Amphibious Forces, 7th fleet. He saw action in Guinea, Borneo, and the Philippines.

After the War, Cummings joined Maxon, Incorporated as an account executive, and was elected to Vice President a year later. In 1947, he began a long and successful career with Compton Advertising, moving from account executive to President in only eight years. In 1963, Cummings was named chairman and chief executive officer, a position he held for nearly twenty years. When Compton merged with Saatchi & Saatchi in the 1980s, Cummings was named chairman emeritus of that international agency.

Mr. Cummings enjoyed a distinguished career as leader and spokesman for every major advertising industry association. He served as chairman of the American Association of Advertising Agencies (1969-1970); chairman of the American Advertising Federation (1972-1973), Chairman of the Ad Council (1979-1981), chairman of the board of trustees for the James Webb Young Fund at the University of Illinois, and chairman and director of the Advertising Educational Foundation. Other public service included work as the chairman of the advertising division for the New York Heart Association (1963-1973), chairman of the Public Service Advisory Committee for the City of New York, and director of the Better Business Bureau of Metropolitan New York (1954-1977). Throughout his career, Mr. Cummings championed the use of advertising in the public interest, and washas been outspoken on the need for advertising education and industry self-regulation.

Mr. Cummings was preceded in death by his first wife Regina Pugh Cummings when he died in 1994. He was survived by his second wife Margaret K. Cummings, children Ann Haven Cummings Iverson, Peter Barton Cummings, and Susan Cummings, and one grandchild, Haven Cummings Iverson.
Related Materials:
Materials in the Archives Center

AC0059, NW Ayer Advertsing Agency Records

AC0394, Marion Harper Papers
Provenance:
Collection donated by Barton Arthur Cummings in November 1991.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising copy  Search this
advertising  Search this
Genre/Form:
Audiovisual materials
Speeches
Essays -- 1950-1990
Interviews -- 1950-2000
Business records -- 1950-2000
Clippings -- 1950-2000
Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0421
See more items in:
Barton Cummings Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0421

The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, NMAH, SI.  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0111
Online Media:

Gordon E. Cole Advertising History Papers

Creator:
Cole, Gordon E. (advertising executive)  Search this
Names:
Advertising Council  Search this
Association of National Advertisers  Search this
Can Manufacturers Institute.  Search this
Cannon Mills, Inc.  Search this
Pedlar & Ryan Ad Agency.  Search this
Wartime Ad Council.  Search this
Extent:
2 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Advertising cards
Business letters
Clippings
Trade cards
Tear sheets
Speeches
Scrapbooks
Pamphlets
Ephemera
Date:
1879-1899; 1926-1964
Scope and Contents note:
Correspondence, speeches, clippings, unpublished manuscripts, scrapbooks related to advertising.
In addition to Cole's professional work, the collection documents his involvement in professional associations, including the Association of National Advertisers, the Advertising Research Foundation, and the Advertising Council. Also includes the published findings of three ANA-commissioned surveys of wartime advertising and the proceedings of wartime ANA conferences; and a scrapbook of advertising ephemera, including late nineteenth-century trade cards and pamphlets. There is a letter in Box 1, folder 1, correspondence from Cole to Barry Goldwater noting he would not be voting for Goldwater in the 1964 Presidential Election due to Goldwater's stand on Civil Rights.
Arrangement:
The collection is divided into four series.

Series 1: Correspondence, 1926-1964 Series 2: Unpublished Papers, 1942-1957

Series 3: Wartime Proceedings of the Association of National Advertisers, 1941-1944

Series 4: Advertising Ephemera, 1879-1964
Biographical/Historical note:
Gordon E. Cole's advertising career spanned thirty years, and this collection documents his work and interests.
Provenance:
Collection donated by Madelene Cole, 1990.
Restrictions:
Collection is open for research.
Rights:
Copyright or trademark restrictions may be in effect for some material.
Occupation:
Executives -- advertising  Search this
Topic:
advertising -- World War, 1939-1945  Search this
advertising  Search this
Genre/Form:
Advertising cards
Business letters
Clippings
Trade cards
Tear sheets
Speeches
Scrapbooks
Pamphlets
Ephemera
Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0371
See more items in:
Gordon E. Cole Advertising History Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0371

Marion Harper Papers

Creator:
Harper, Marion, 1916-1989 (advertising executive)  Search this
Names:
Interpublic.  Search this
McCann Erickson  Search this
Extent:
27 Cubic feet (51 boxes)
Type:
Collection descriptions
Archival materials
Papers
Notes
Family papers
Essays
Correspondence
Clippings
Awards
Personal papers
Date:
circa 1920-1995, undated
Summary:
Notes, clippings, published and unpublished manuscripts on business and marketing; but primarily personal materials.
Scope and Contents:
The collection primarily documents Harper's personal life, rather than his advertising career. It includes documents from Harper's years at boarding school and college and from the twenty years in Oklahoma City after his resignation from Interpublic. Only an occasional item illuminates the advertising agency years.

During the earliest years of his retirement, Harper was interested in finding a new niche on the business world, and the notes and manuscripts on business and marketing reflect his efforts to form new advertising agency partnerships. Unpublished manuscripts, proposals, clippings and reading notes in this period are largely concerned with scientific management theory and how semantics and marketing procedures can be used to help managers better achieve their objectives.

The remainder of the collection reflects Harpers' interest in developing a book or syndicated newspaper series advising the "mature, achieving woman" on how to achieve her full potential. Several complete versions of the manuscript, some in longhand, are supplemented by notes, corrections, comments, reading notes, clippings and other materials.

The material is arranged into five series. Series one is personal papers dating from 1924-1964. Series two consists of correspondence dating from 1920-1989. Professional materials dating from 1940-1986 are contained in series three. Series four is research notes and unpublished manuscripts dating from 1924-1990. The unpublished manuscript On Reaching for What You Can Become dating from 1984-1989 is in series five.
Arrangement:
Collection is arranged in five series:

Series 1, Personal Papers, 1926-1964, undated

Series 2, Correspondence, 1920-1989, undated

Series 3, Professional Materials, 1925-1988, undated

Series 4, Research Notes and Unpublished Manuscripts, 1947-1995, undated

Series 5, On Reaching for What You Can Become, 1982-1988, undated
Biographical/Historical note:
Marion Harper, Jr. (1916-1989) won distinction as founder of Interpublic, at one time the worlds' largest advertising agency conglomerate, and as a recognized innovator in the use of research in the preparation of effective advertising. His meteoric career terminated soon after his removal as Chairman and Chief Executive Officer of Interpublic in 1968. Harper devoted his remaining twenty years to other interests.

Harper was born in Oklahoma City on May 14, 1916. He attended Philips Academy in Andover, Massachusetts, and Yale University, where he majored in psychology and graduated tenth in the class of 1938. After college, he decided to follow the example of his father, an advertising executive with General Foods. His assignment to the McCann Erickson mailroom was the first step in an executive training program at the agency.

Known in the industry as the "boy wonder," Harper advanced in nine years from the mailroom to president of McCann Erickson, then the sixth largest advertising agency in America. In the succeeding ten years, his success in attracting new business and in acquiring smaller agencies made McCann Erickson second only to J. Walter Thompson in billings.

Harper saw an expanding role for advertising agencies using global communications and facilities to market "world brands." To achieve this he pioneered important structural changes. One was the agency holding company, The Interpublic Group, which circumvented the prevailing ethic that agencies should not represent competing accounts. Another was the elimination of a taboo which forbade agencies from raising capital by selling their common stock to the public. By the time Harper was deposed as chair in 1968, Interpublic had become a model for Saatchi & Saatchi and other advertising agencies to expand worldwide.

Harper's reputation as a "boy wonder" rested on more than his skill in acquiring new accounts and agencies. He was a voracious reader of scientific materials related to human motivation. At McCann Erickson he was noted for employing people without regard to race, creed or gender a rarity in advertising agencies of that era. He wrote and talked about the scientific application of semantics in the management of businesses and preparation of more effective advertising.

In 1942, he was named manager of copy research and in 1947, assistant to the president of the agency. The following year, at the age of 32, he was named president of the agency. In 1958, Harpers was named Chairman of the company, which changed its name to Interpublic three years later. By 1967, bankers had become concerned about declining Interpublic profits and on November 7, the six directors turned his power over to Robert Healy, a McCann Erickson executive recalled from semi retirement. On February 2, 1968, Marion Harper resigned.

Except for two brief and unsuccessful efforts to form new partnerships in advertising, Harper remained in seclusion in Oklahoma City. During those years, he returned to his voracious reading and his interest in semantics and human potential. Much of his effort during the last 10 years of his life was devoted to writing a manuscript advising "the well functioning" mature woman on ways to "reach her possibilities." Harper died on October 25, 1989.

Harper was the author of Getting Results from Advertising. He served as chair of the American Association of Advertising Agencies and the Advertising Research Foundation. He received the Parlin Award of the American Marketing Association Hall for contributions to the advancement of marketing, and was elected to the Market Research Council's Hall of Fame in the 1980s.
Related Materials:
Archives Center, National Museum of American History

AC421 Barton Cummings Papers, 1938-1991, undated
Provenance:
Collection donated by Ellen Harper Bridges,1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marketing  Search this
advertising  Search this
Advertising executives  Search this
Genre/Form:
Papers
Notes
Family papers
Essays
Correspondence -- 1930-1950
Clippings
Awards
Personal papers -- 20th century
Citation:
Marion Harper Papers, circa 1920-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0394
See more items in:
Marion Harper Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0394

John Caples Papers

Creator:
Caples, John, 1900-1990 (advertising executive)  Search this
Caples, Dorothy  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Extent:
24 Cubic feet (64 boxes )
Type:
Collection descriptions
Archival materials
Business letters
Awards
Essays
Diaries
Tear sheets
Typescripts
Place:
New York (N.Y.)
Date:
circa 1900-1987
Scope and Contents:
Series Three, Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..

Series Four, Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries A contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries B contains client files from Caples' years at BBDO (circa 1946-1972).

Subseries C contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included. Series 5, Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Series 1: Personal Papers, is divided into three subseries.

Subseries 1.1 contains Caples' diaries in original, unedited manuscript form. The diaries are arranged chronologically. They constitute a notable resource for the study of the advertising industry from an insider's perspective during a period of tremendous expansion of advertising as a force in American business and culture. They document Caple's participation in and reflections on the business of advertising, and detail his acquaintance with noted business and advertising professionals. The diaries record his responses to the major events of his lifetime, such as presidential elections, the stock market crash of 1929, American entry into World War II, the Kennedy assassinations, and the moon landing. Caples recorded conversations and contacts with some of the key advertising and communications people of his time, including Rosser Reeves, David Ogilvy, George Gallup and Harry Reasoner. Also found in the diaries are reflections of a more mundane or personal nature: weather conditions, the best restaurants, whether to quit drinking or go on a diet, and Caples= ambivalence about retiring from BBDO. Caples wrote precisely one page each day from 1928 through 1981. Missing from the series are the years 1935-1940, 1946-1950; 1952-1955; 1957-1962.

Subseries 1.2 contains edited, rewritten portions of the diaries, presumably intended for publication as short-stories or reminiscences. Of particular interest are humorous short stories relating to Caples' years at the Naval Academy in Annapolis, MD during the early 1920s.

Subseries 1.3 contains photographs of Caples and his family, ca. 1900-1960.

Subseries 1.4 contains personal and family papers, including material documenting Caple's service as a recruitment and enlistment officer for the U.S. Navy during World War II, and a copy of a dissertation about Caples by Gordon White, entitled John Caples, Adman.

Series 2: Publications, contains Caple's published and unpublished manuscripts about advertising techniques, direct marketing, and the advertising industry. Arrangement is according to publication and thereunder by date of publication. This series is arranged into two subseries.

Subseries 2.1 contains articles published in advertising industry publications such as Advertising Agency, Advertising and Selling, Direct Marketing, and Printer's Ink, and for business publications like Saturday Review. The articles typically are of a how-to nature, but also include Caples observations about the business of advertising, including a series for Advertising Agency in the 1950s, titled "Diary of an Ad Man," which drew heavily from his diaries.

Subseries 2.2 contains book manuscripts. Caples was a prolific and respected author in his field, publishing four widely acclaimed books on advertising and direct marketing techniques. Material in this series includes rough and final drafts, illustrative material, and correspondence with editors and publishers. There are also letters of congratulation from friends and letters of praise from readers.

Series 3: Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..Series 4: Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries 4.1 contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries 4.2 contains client files from Caples' years at BBDO (ca. 1946-1972).

Subseries 4.3 contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included.

Series 5: Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Arrangement:
The collection is arranged into five series.

Series 1: Personal Papers

Series 2: Publications

Series 3: Speeches and Lectures

Series 4: Client Files

Series 5: Business Files
Biographical / Historical:
John Caples (1900-1990) was one of advertising's most influential copywriters. He grew up in New York City, the eldest of two sons of Byron Caples, a doctor, and Edith Richards Caples, a grandniece of W.W. Cole, P.T. Barnum's partner.

After graduation from the Naval Academy at Annapolis, Caples began his advertising career at Ruthrauff & Ryan in 1925, during the decade in which advertising began to assume its modern form, both in style and organizational structure. His first year there, he wrote a legendary mail-order advertisement for the U.S. School of Music. This advertisement, more than a thousand words long, embodied many of the techniques which Caples was later to develop, and is still regarded within the industry as one of the most effective pieces of advertising copy ever written. It began with the straightforward but emotionally insightful headline: "They laughed when I sat down at the piano." The headline became a part of American popular culture, appearing in ads, comics, cartoons, and greeting cards into the 1990s.

In 1927, Caples moved to Batten, Barton, Durstine & Osborne (BBDO), where he had the opportunity to work alongside Bruce Barton, an advertising legend and pioneer of direct mail. Caples remained at BBDO for 55 years, during which time he reshaped the field of direct response advertising. At BBDO he supervised direct response advertising for DuPont, U..S. Steel, General Electric, United Fruit, Hormel, the Wall Street Journal, Reader's Digest, Phoenix Mutual, Liberty Mutual, Western Airlines, U.S. Navy Recruiting, and many other clients. In his honor, the Direct Marketing Creative Guild established the John Caples Award to recognize creative excellence in direct marketing.

Caples was also respected for the development of innovative copy-testing techniques. He was the author of countless articles and several well-respected books, including Tested Advertising Methods (1932), Advertising for Immediate Sales (1936), Making Ads Pay (1957) and How To Make Your Advertising Make Money (1983). He also served as a recruitment and enlistment officer in the U.S. Navy during World War II. John Caples retired from BBDO in 1981. He died after a long convalescence in 1990.
Related Materials:
As part of the collection, the Archives Center accepted 22 books on advertising, including copies of Caples' books, some in foreign languages. These books are housed in the Archives Center.
Provenance:
The collection was donated in December 1990 by Caples' widow, Mrs. Dorothy Dickes Caples, of New York City.
Restrictions:
The collection is open for research.
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Advertising copy  Search this
advertising  Search this
Advertising, Direct-mail  Search this
Advertising executives  Search this
Copy writers  Search this
Direct marketing  Search this
Genre/Form:
Business letters
Awards
Essays
Diaries -- 20th century
Tear sheets
Typescripts
Citation:
John Caples Papers, 1900-1987, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0393
See more items in:
John Caples Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0393
Online Media:

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