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Archives Center Cookbook Collection

Creator:
Broussard-Simmons, Vanessa  Search this
Kraft General Foods, Inc.  Search this
Archives Center, National Museum of American History  Search this
Extent:
3 Cubic feet (9 boxes)
Type:
Collection descriptions
Archival materials
Date:
undated
Summary:
Collection consists primarily of cookbooks and similar forms of literature containing recipes and - or information relating to food customs, created by producers and manufacturers of foods products, cooking utensils, kitchen appliances and equipment.
Scope and Contents note:
The collection was created by the Archives Center to form a body of material from producers and manufacturers of food products, cooking utensils, kitchen appliances and equipment. It consists primarily of cookbooks, recipe booklets, circulars, recipe cards, and clippings containing recipes or information relating to food customs. Most of these materials were published in the United States by producers and manufacturers of foods, seasonings, and condiments. Some of the materials were created by manufacturers of both small and large kitchen appliances and include operating instructions for these products. There are also materials created by electric and gas utility companies. Some of the materials relate to the canning and freezing processes. Materials created by manufacturers of alcoholic beverages also contain recipes for both food and drinks. All bound materials have soft covers with the exception of The Victory Binding of the American Woman's Cookbook, Wartime Edition, 1943.

The collection is arranged in two series. Series One consists of bound materials including cookbooks and recipe booklets. These materials are arranged in alphabetical order. Series two are unbound materials including recipe flyers, folders, recipe cards, cooking class recipe sheets, recipes clipped from publications, and hand written recipes. The materials are arranged first in alphabetical order by name of company and then in order by genre.
Arrangement:
Collection is arranged into two series.

Series 1, Bound Materials, 1920-2004, undated

Series 2, Unbound Materials, 1938-2003, undated
Biographical / Historical:
The food industry and manufacturers of cooking utensils and equipment create cookbooks or other forms of literature to assist the consumer with their products. These materials document food customs and provide very valuable information about the production of food; preparation and consumption; long term storage and preservation; new cooking techniques and instructions for using cooking utensils, appliances and equipment. Such materials are often included in the packaging, available upon request or with the purchase of a particular product.
Related Materials:
Materials in the Archives Center

Product Cookbooks Collection, circa 1874-1990

Frances S. Baker Product Cookbooks, circa 1900-1993

Nordic Ware Records, 1940-2006

Archives Center Business Americana Collection, circa 1900-present

Warshaw Collection of Business Americana, circa 1724-1977

Pillsbury Bake-Off Collection, 1949-1999

NW Ayer Advertising Agency Records, 1849-2001

Food Preservation and Home Canning Literature Collection, 1883-1980
Provenance:
Found in collections, gifts from Museum staff and unsolicited gifts from the public.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Food industry and trade  Search this
Cookery, American  Search this
Citation:
Archives Center Cookbook Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0510
See more items in:
Archives Center Cookbook Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81f6d1703-ad4d-4347-a1dd-aeee61305d3c
EDAN-URL:
ead_collection:sova-nmah-ac-0510
Online Media:

Charles Sheeler papers

Creator:
Sheeler, Charles, 1883-1965  Search this
Names:
Archives of American Art  Search this
Downtown Gallery (New York, N.Y.)  Search this
Adams, Ansel, 1902-1984  Search this
Arensberg, Louise S. (Louise Stevenson), 1879-1953  Search this
Arensberg, Walter, 1878-1954  Search this
Bacon, Peggy, 1895-1987  Search this
Eidlitz, Dorothy  Search this
Halpert, Edith Gregor, 1900-1970  Search this
Lane, William H.  Search this
Newhall, Beaumont, 1908-1993  Search this
Newhall, Nancy Wynne.  Search this
Rourke, Constance, 1885-1941  Search this
Sheeler, Musya, 1908-1981  Search this
Waters, George  Search this
Weston, Edward, 1886-1958  Search this
Williams, William Carlos, 1883-1963  Search this
Photographer:
Sheeler, Musya, 1908-1981  Search this
White, Minor  Search this
Extent:
4.9 Linear feet
Type:
Collection descriptions
Archival materials
Artifacts
Awards
Photographs
Journals (accounts)
Scrapbooks
Writings
Date:
circa 1840s-1966
bulk 1923-1965
Summary:
The papers of painter, photographer, lithographer and industrial designer Charles Sheeler measure 4.9 linear feet and date from circa 1840s to 1966, with the bulk of the material dating from 1923-1965. The collection documents Sheeler's family, personal life and career through financial and medical records, awards, correspondence, writings, an autobiography, journal and notebooks, scrapbooks, exhibition catalogs and announcements, printed materials, photographs, funeral records and artwork by Sheeler and others. The collection is particularly rich in Sheeler's writings, and also includes Sheeler's industrial designs and manufactured artwork. Notable photographs include Sheeler with Edward Weston, Edward Steichen, and John Marin.
Scope and Content Note:
The papers of painter, photographer, lithographer and industrial designer Charles Sheeler measure 4.9 linear feet and date from circa 1840s to 1966, with the bulk of the material dating from 1923-1965. The collection documents Sheeler's family, personal life and career through financial and medical records, awards, correspondence, writings, an autobiography, journal and notebooks, scrapbooks, exhibition catalogs and announcements, printed materials, photographs, funeral records and artwork by Sheeler and others. The collection is particularly rich in Sheeler's writings, and also includes Sheeler's industrial designs and manufactured artwork. There are photographs of Sheeler with Edward Weston, Edward Steichen, and John Marin.

Biographical materials date from 1875, and 1928-1965, and include funeral records, medical records, insurance, tax, and scattered financial records. There is one folder of records relating to artwork and exhibitions, as well as Sheeler's numerous certificates, prizes and awards, and the condolence book used at his funeral.

Correspondence consists of Sheeler's personal and professional correspondence dating from 1937-1966 with friends, artists, dealers, collectors, photographers, and curators. Notable correspondents include Ansel Adams, Walter and Louise Arensberg, William Lane, Beaumont and Nancy Newhall, George Waters, William Carlos Williams, and Edward Weston. The series also includes correspondence with the Archives of American Art, Sheeler's biographer Constance Rourke, and with publishers, editors, children, and the general public. Lastly, there are condolence letters written to Musya Sheeler following Sheeler's death in May 1965.

Writings include Sheeler's journal dating from the 1950s-1963 and two notebooks containing notes, addresses, recipes, etc. Also found are Sheeler's writings on artists, drafts for articles, and a manuscript and notes for an autobiography that Sheeler wrote for Harcourt Brace. The autobiography became the basis for Constance Rourke's biography Charles Sheeler: Artist in the American Tradition published in 1938. The writing series also includes a short story by Musya Sheeler, and an illustrated short story by friend Dorothy Eidlitz.

The scrapbook series contains two oversize scrapbooks dating from 1930s-1960s that include newspaper and magazine clippings about Sheeler and his artwork, exhibition announcements and brochures, a poem, and a thank you letter from Abby Aldrich Rockefeller.

Additional printed materials date from 1923-1966 and document Sheeler's numerous exhibitions, notably his partnership with Edith Halpert and the Downtown Gallery. Found here are clippings, copies of magazines, exhibition announcements and catalogs, museum bulletings, books, and miscellaneous items.

Photographs date from circa 1840s-1963 and include photographs of Sheeler's family, of Sheeler, and of Sheeler with friends and colleagues. There is one daguerreotype, two ambrotypes, and two tintypes of Sheeler's family and of Sheeler as a child. There are copyprints of these originals. Additional photographs are of Sheeler's mother and father (or possibly Sheeler's grandparent), of Sheeler, of Sheeler with his wife Musya, Sheeler with William Lane, Sheeler with Edward Weston, and Sheeler with Edward Steichen and John Marin. The series also includes photographs of Sheeler's collection of Shaker furniture, and photographs of exhibitions.

Artwork by Sheeler dates from circa 1930s-1960s and includes artifacts of manufactured pieces based on his industrial designs. Found are a glass tumbler, salt and pepper shakers, a tea spoon, fabrics designed by Sheeler, and sketches. The series also includes a drawing by Peggy Bacon and a photograph by Minor White.
Arrangement:
The collection is arranged into seven series. Materials are arranged by material type and chronologically or alphabetically thereafter:

Missing Title

Series 1: Biographical Materials, 1875, 1928-1965 (Boxes 1, 5, OV10; 0.6 linear feet)

Series 2: Correspondence, 1937-1966 (Box 1; 0.5 linear feet)

Series 3: Writings, circa 1930s-1965 (Boxes 1-2 ; 0.4 linear feet)

Series 4: Scrapbooks, 1930s-1960s (Boxes 2, 6; 0.4 linear feet)

Series 5: Printed Material, 1923-1966 (Boxes 2-4, 7; 1.5 linear feet)

Series 6: Photographs, circa 1840s-1963 (Box 4, OV11; 0.4 linear feet)

Series 7: Artwork, circa 1930s-1960s (Boxes 4-5, 8-9, OV12-OV14; 1.1 linear feet)
Biographical Note:
Painter, photographer, lithographer and designer, Charles Rettew Sheeler Jr. was born on July 16, 1883 to Mary Cunningham Sheeler and Charles Rettew Sheeler in Philadelphia. He attended the School of Industrial Art in Philadelphia from 1900-1903 and the Pennsylvania Academy of the Fine Arts, where he studied under William Merritt Chase. He found early success as a painter and exhibited at the Macbeth Gallery in 1908.

Around 1910 Sheeler took up photography, and by 1912 financially supported himself photographing buildings for local Philadelphia architects. The following year, Sheeler exhibited six paintings at the 1913 Armory Show in New York. In the mid 1910s, Sheeler began to collect American antiques, and by the 1920s was actively acquiring Shaker crafts and furniture.

In 1916, Sheeler was hired by Marius de Zayas of the Modern Gallery in New York to photograph objects and artwork. From 1917-1924, he worked as the staff photographer for the Modern Gallery and moved to New York in 1918. In 1920, Sheeler was hired as a still photographer for The Arts Magazine.

In 1926, Sheeler was hired by Edward Steichen to work as a fashion and celebrity photographer for Conde Nast Publications. His photographs were regularly featured in Vogue and Vanity Fair, but Sheeler also worked as a still life photographer for numerous advertising agencies. The following year, he was commissioned by the advertising firm N.W. Ayer and Son to photograph Ford Motor Company's new plant at River Rouge.

While working as a photographer, Sheeler continued to paint and used the subjects and composition of his photographs as a basis for his painting. His paintings Skyscrapers, 1922; Upper Deck, 1929; and American Landscape, 1930 are examples of Sheeler's technique of merging photographic imagery with painting and his overall precisionist style.

In 1931, upon the advice and guidance of Edith Halpert of the Downtown Gallery, Sheeler began to paint more often and to photograph less. Halpert became Sheeler's primarily dealer, and from 1931-1966 regularly exhibited his paintings and drawings. With Halpert's support, Sheeler produced Classic Landscape, 1931; American Interior, 1934; Silo, 1938; Amoskeag Canal, 1948; and Convolutions, 1952. In addition to Sheeler's partnership with Halpert, his work was exhibited by other galleries and museums throughout the United States and abroad.

In 1939, Sheeler married his second wife, Musya Metas Sokolova (1908-1981) and, in 1942, the couple moved to Irvington-on-Hudson, New York. Sheeler continued to paint and photograph until he suffered a debilitating stroke in 1959. After 1959, Sheeler remained active exhibiting his artwork until his death on May 7, 1965 in Dobbs Ferry, New York.
Related Material:
The Archives of American Art holds several collections that are related to Charles Sheeler.

There are two oral history interviews with Sheeler conducted by Mary Bartlett Cowdrey in December 1958, and by Martin Friedman in June 1959. The Archives also has the records of the Macbeth Gallery, which include a substantial amount of correspondence with Sheeler from 1907-1921, and the Downtown Gallery records, which also include correspondence with Sheeler, photographs of Sheeler and his artwork, exhibition publications, clippings, press releases, and audio visual materials dating from 1904-1972.

Also found in the the Archives is a loan of Charles Sheeler letters filmed on reel NY/59-5 containing letters written by Sheeler to his psychologist and art collector, Dr. Helen Boigon, art student George Craven, and friend William Carlos Williams, all dating from 1939-1958. There is a collection of six letters of Sheeler letters addressed to Doris Royce, possibly an art critic, dating from 1949-1957. Miscellaneous manuscript collections include one letter written by Sheeler to E.P. Richardson in 1958, and another letter written to Frank Crowninshield in September, 1939.
Separated Material:
Portions of Sheeler's papers that were originally loaned for microfilming were not included in the later gifts and are available only on microfilm reel NSH-1. A watercolor study microfilmed on reel 1811 was later transferred to the Smithsonian American Art Museum. These materials are not described in the container list of this finding aid.
Provenance:
Charles Sheeler's wife Musya initially loaned the papers to the Archives of American Art for microfilming in 1958, 1965, and 1966. In June, 1966, she donated most of the earlier loaned materials. In 1964, Sheeler's friend Howard Lipman donated three photographs of Sheeler with Edward Steichen and John Marin. The third accrual was transferred to the Archives by the Smithsonian American Art Museum and National Portrait Gallery Library in June 1979.
Restrictions:
The collection is open for research. Use requires an appointment.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Topic:
Works of art  Search this
Painters -- New York (State) -- New York  Search this
Lithographers -- New York (State) -- New York  Search this
Photographers -- New York (State) -- New York  Search this
Industrial designers -- New York (State) -- New York  Search this
Genre/Form:
Artifacts
Awards
Photographs
Journals (accounts)
Scrapbooks
Writings
Citation:
Charles Sheeler papers, circa 1840s-1966, bulk 1923-1965. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.sheechar
See more items in:
Charles Sheeler papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw97080c38f-51c0-443b-808a-a0c408c8352d
EDAN-URL:
ead_collection:sova-aaa-sheechar
Online Media:

Asian American media activism fighting for cultural citizenship Lori Kido Lopez

Author:
Lopez, Lori Kido  Search this
Physical description:
1 online resource (xi, 247 pages) illustrations
Type:
Electronic resources
Electronic books
e-books
Livres numériques
Place:
United States
États-Unis
Date:
2016
Topic:
Asian Americans in mass media  Search this
Ethnicity in mass media  Search this
Racism in mass media  Search this
Mass media--Social aspects  Search this
Américains d'origine asiatique dans les médias  Search this
Ethnicité dans les médias  Search this
Racisme dans les médias  Search this
Médias--Aspect social  Search this
PSYCHOLOGY--Social Psychology  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1156413

Hills Bros. Coffee Company, Incorporated Records

Creator:
Hills Bros. Coffee, Inc.  Search this
Extent:
65 Cubic feet
Type:
Collection descriptions
Archival materials
Date:
1856-1989, undated
Summary:
Printed advertisements, scrapbooks, correspondence, marketing research, radio commercial scripts, photographs, proof sheets, reports, newspaper clippings, magazine articles, television commercial storyboards, blueprints, legal documents, and audiovisual materials primarily documenting the history, business practices, and advertising campaigns of the Hills Bros. Coffee Company, Incorporated. Collection documents the professional and private lives of the Hills family; insight into the cultivation, production, and selling of coffee; and construction of the San Francisco-Oakland Bay Bridge.
Scope and Contents:
The collection consists of printed advertisements, scrapbooks, correspondence, marketing research, radio commercial scripts, photographs, proof sheets, reports, newspaper clippings, magazine articles, television commercial storyboards, blueprints, legal documents, and audiovisual materials. These materials primarily document the history, business practices, and advertising campaigns of Hills Bros. Coffee Company, Incorporated. Correspondence, genealogies, and home movies reveal a more domestic and social Hills family while company records document business activities outside of the home. Company records also provide insight into the cultivation, production, and selling of coffee, and the company's technological responses to the changes in the coffee trade, and consumer consumption demands. Of interest is the company's participation in social and cultural events including the Panama Pacific International Exposition in 1915, and the Golden Gate International Exposition in 1939. In addition, the collection includes the company's documentation of the construction of the San Francisco-Oakland Bay Bridge in 1936. The collection is arranged into thirteen series.
Arrangement:
The collection is arranged into thirteen series.

Series 1, Hills Family Papers, 1856-1942, undated

Subseries 1.1, Austin Herbert Hills, Sr. Papers, 1856-1875, undated

Subseries 1.2, Austin Herbert Hills, Jr. Papers, 1875-1923

Subseries 1.3, Herbert Gray Hills Correspondence, 1923-1942

Series 2, Background Materials, 1896-1988, undated

Series 3, Coffee Reference Files, 1921-1980, undated

Subseries 3.1, Hills Bros. Coffee Company Literature, 1921-1976, undated

Subseries 3.2, Coffee Industry Literature, 1924-1980, undated

Series 4, Advertising Materials, circa 1890s-1987, undated

Subseries 4.1, Scrapbooks, 1906-1978, undated

Subseries 4.2, Historical Albums, 1911-1967

Subseries 4.3, Ephemera, 1890s-1987

Subseries 4.4, Portfolios, 1919-1985, undated

Subseries 4.5, Proof sheets, 1922-1968

Subseries 4.6, Advertising Forms, 1922-1971, undated

Subseries 4.7, Newspaper and Magazine Advertising, 1926-1971, undated

Subseries 4.8, Sampling Campaigns, 1928-1941

Subseries 4.9, General Files, 1923-1978, undated

Subseries 4.10, NW Ayer Advertising Agency, 1943, 1958

Subseries 4.11, Foote, Cone & Belding Advertising Agency, 1963-1968, undated

Series 5, Photographs, 1882-1973, undated

Subseries 5.1, Employees, 1882-1961, undated

Subseries 5.2, Division Offices, 1924-1931, undated

Subseries 5.3, Facilities and Vehicles, 1927-1973, undated

Subseries 5.4, Advertising, 1925-1959, undated

Subseries 5.5, Sales, circa 1921-1939, undated

Subseries 5.6, Packaging, 1884-1969, undated

Subseries 5.7, Grocery Store Displays, circa, 1901-1935

Subseries 5.8, Store Tests, 1938

Subseries 5.9, Window and Wall Displays, 1928, 1930, 1934

Subseries 5.10, Publicity, 1933-1936, undated

Subseries 5.11, Miscellaneous, 1898-1949, undated

Subseries 5.12, Coffee and Tea Industry, 1900s-1947,. undated

Series 6, Sales and Marketing Records, 1906-1989, undated

Subseries 6.1, Bulletins for Salesmen, 1912-1969

Subseries 6.2, Division Bulletins and General Letters, 1925-1927

Subseries 6.3, Correspondence, 1919-1989

Subseries 6.4, Conventions and Meetings, 1915-1971

Subseries 6.5, Salesmen Materials, 1906-1973, undated

Subseries 6.6, Reports and Studies, 1941-1978

Subseries 6.7, Marketing Research, 1956-1978, undated

Subseries 6.8, Pricing Information, 1949-1965

Series 7, Employee Records, 1934-1966

Series 8, Accounting and Financial Records, 1903-1960, undated

Series 9, Office Files, 1915-1970, undated

Subseries 9.1, General, 1915-1969, undated

Subseries 9.2, T. Carroll Wilson Correspondence, 1941-1970

Series 10, San Francisco-Oakland Bay Bridge Materials, 1933-1986, undated

Subseries 10.1, Background Information, 1933-1986, undated

Subseries 10.2, Photographic Materials, 1933-1936, undated

Series 11, Golden Gate International Exposition Materials, 1915-1940, undated

Subseries 11.1, Coffee Theater, circa 1939

Subseries 11.2, Exposition Attendance, 1915-1940

Subseries 11.3, Correspondence, 1937-1940, undated

Subseries 11.4, Construction, 1937-1940, undated

Subseries 11.5, Blueprints, 1937-1939

Subseries 11.6, Behind the Cup, 1937-1940, undated

Subseries 11.7, Newspaper Cooperation, 1939

Subseries 11.8, Solicitations and Replies, 1938-1940

Subseries 11.9, Miscellaneous, 1938-1940

Series 12, World War II Materials, 1939-1949, undated

Subseries 12.1, Production and Quotas, 1942-1946

Subseries 12.2, Rationing, 1939-1946

Subseries 12.3, Containers and Closures, 1942-1949, undated

Subseries 12.4, Appeals, 1948

Subseries 12.5, Advertising Campaigns, 1942, undated

Subseries 12.6, Machinists' Strike Scrapbooks, 1945-1946

Series 13, Audio Visual Materials, 1930-1984, undated

Subseries 13.1, Moving Images, 1930-1966

Subseries 13.1.1, Television Commercials, 1951-1984

Subseries 13.1.2, Television Programs, 1951-1967

Subseries 13.1.3, Promotional Materials, 1939-1977

Subseries 13.1.4, Hills Bros. Activities, 1930-1962

Subseries 13.1.5, Miscellaneous Film and Video, 1938-1966

Subseries 13.2, Sound Recordings, 1934-1967, undated

Subseries 13.2.1, Radio Commercials, 1941-1967, undated

Subseries 13.2.2, Radio Programs and Other Broadcasts, 1934-1956, undated

Subseries 13.2.3, Cardboard Discs, 1941-1960; undated.
Biographical / Historical:
Reuben Hills, on one occasion, stated regarding his company's growth; ...success in business is fifty per cent judgment and fifty per cent propitious circumstances." The rise of Hills Bros. Coffee Incorporated from a retail dairy stall in San Francisco's old Bay City Public Market reflects the reality of Reuben's statement. Aided by brother Austin's three years of experience in the retail dairy business the early success of the brothers was in Reuben's own words both circumstance and hard work. When Reuben and Austin began to produce roasted coffee there were at least twenty-five other companies already engaged in some form of coffee production and distribution in San Francisco including, of course, the well-known Folger Company started by William Bovee (which began in San Francisco thirty years earlier). Most of these coffee businesses were started by family groups which contributed to the growth of San Francisco.

San Francisco in the nineteenth century was ripe for the importing and roasting of coffee. The foundation for commercial production of coffee dated back to the 1820s when English planters brought coffee to Costa Rica. By the early 1840s German and Belgian planters followed with coffee plantations in Guatemala and El Salvador, two of the several Central American countries where Hills Bros. would obtain its mild coffee beans. During the Gold Rush (1849) San Francisco rapidly expanded and grew. Coffee was imported and sold, after roasting, to restaurants and hotels. Yankee gold miners and others without equipment to roast and brew their own coffee, populated "coffee houses." In 1873 two brothers, Austin Herbert and Reuben Wilmarth Hills arrived in San Francisco from their home in Rockland, Maine with their father Austin who had come to California some years earlier. Five years later in 1878 A. H. and R. W. Hills established a retail stall to sell dairy products in the Bay City Market under the name of their new partnership "Hills Bros." Their small business expanded in less than four years with the acquisition of a retail coffee store titled Arabian Coffee & Spice Mills on Fourth Street in San Francisco. In two more years (1884) still larger quarters were occupied at Sacramento and Sansome Streets. Soon after this they disposed of their retail dairy business but continued as wholesale distributors of some dairy products including butter. Their coffee was labeled "Arabian Roast"' supported by the now famous trademark design of a man in turban and beard with a flowing yellow gown. This was created by a San Francisco artist named Briggs and since then (1897) has remained as the official trademark of Hills Bros. Coffee - a lasting symbol of coffee quality. Hills Bros. dairy division was eliminated in 1908 after company destruction by the San Francisco Earthquake and Fire of 1906. By 1924 all miscellaneous products including tea, had been dropped by the company which from then on referred to itself as "coffee only."

Emphasis on the quality of the finished product has long been a major selling point in the history of Hills Bros. advertising and marketing. The company's desire to keep abreast of technological advances in coffee production is a legacy of Austin and Reuben Hills, and is reflected in the company records, in its advertising and its self-perception. It was probably 1898 when Austin Hills and Thomas Hodge, partners who managed the wholesale dairy product operations were looking for a suitable can for exporting butter that could not be manufactured in San Francisco at that time, decided to consult Norton Brothers, a progressive can manufacture company in Chicago. Whether Austin traveled to Chicago or arranged with his brother Reuben to stop off there in route to New York (where he frequently spent time at the New York Green Coffee Exchange) to present the problem to Norton Brothers, which brother made the actual contact with Norton Brothers is not important today, but the results of that visit were real. Norton Brothers had just received patents on a process for packing foods in vacuum and thought it might solve the butter problem. In short order arrangements were made for shipping cans and machinery from Chicago to San Francisco including agreement for exclusive use on the West Coast for a reasonable period. Thus, Hills Bros. butter became the first known food product to ever be packed in vacuum. Once this started Reuben Hills had the idea that what worked well with butter might also be used for coffee. Experimental vacuum-packing of coffee in butter cans supported the theory that taking the air out of coffee would keep the product fresh for indefinite periods. No time was lost in getting new cans and more machinery and in July 1900 Hills Bros. Coffee as "the original vacuum-pack" was placed on the market. With the advent of this technology Hills Bros. changed the product name from "Arabian Roast" to "Hills Bros. Highest Grade Java and Mocha Coffee" and continued with the new trademark that had been started in 1897. Vacuum-packing extended the shelf life and travel ability of the product, thus new markets, national and international, were opened.

A change in the coffee industry of America was on the way. Hills Bros. remained the pioneer of vacuum-packing for thirteen years until a similar process was adopted by M.J.B., another leading coffee company in San Francisco. Other packers on the West Coast soon followed, but it was not until after World War I that East Coast coffee producers turned to vacuum-packaging.

Production and advertising of coffee continued to change with new technology. In the late 1880s San Francisco coffee importers began to "cup test" coffee beans for quality but the majority still depended on sight and smell. Reuben Hills and a few other coffee personalities in San Francisco are credited with the cup test method of appraising coffee quality. In its new home office and plant opened in San Francisco in 1926, Hills Bros. adopted "controlled roasting" in which coffee was roasted a few pounds at a time, but continuously. Developed in 1923 under the direction of Leslie Hills and Lee Maede, company engineer, "controlled roasting" employed the use of instruments to control the temperature and speed of operations, resulting in perfect roasting control that could not be depended on from batch to batch by even the most experienced coffee roasting expert. In 1914 the partnership known as Hills Bros. was incorporated under the same name. In 1928 a sales organization was formed under the name of Hills Bros. Coffee, Incorporated, but within four to five years the parent company absorbed Hills Bros. Coffee, Incorporated and adopted its name. A second plant was built in Edgewater, New Jersey, completed in 1941 to meet the needs of the increasing growth of areas between Chicago and the East Coast.

During World War II Hills Bros. faced conservation rules restricting use of tin for coffee cans. A timely method of high-speed packing in glass jars by Owens Illinois Glass Company made it possible for Hills Bros. as well as other companies in the industry to continue vacuum-packing during this period. Price control and coffee rationing were other war time necessities to which the industry adjusted.

Hills Bros. Coffee, Incorporated passed out of family ownership in 1976 when the company was purchased by a Brazilian corporation named Copersucar. In 1983 a group of local investors in San Francisco brought ownership back to where it had started and sold the business in 1984 to Nestlé Holdings, Incorporated, (effective January 1, 1985) which handled the acquisition of several companies in the United States for Nestlé S. A. Vevey, Switzerland.

Historical note written by T., Carroll Wilson, company historian and archivist, 1993.
Related Materials:
Archives Center, National Museum of American History

AC0059 NW Ayer Advertising Agency Records

AC0060 Warshaw Collection of Buisness Americana

AC0500 Landor Design Collection

AC0411 Charles W. Trigg Papers

Division of Cultural History, National Museum of American History

Artifacts include coffee packaging, Golden Gate International Exposition sampling cups and saucers, a bowling shirt, and coffee cans.
Provenance:
These records were donated to the Archives Center, National Museum of American History by Hills Bros. Coffee Company, Incorporated.
Restrictions:
Collection is open for research but the negatives and audiovisual materials are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Coffee  Search this
Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, undated, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0395
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8de2ab00c-0e83-43df-9a02-26cffe43e069
EDAN-URL:
ead_collection:sova-nmah-ac-0395
Online Media:

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-1997  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Extent:
270 Cubic feet (1463 boxes, 33 map-folders, 7 films)
Type:
Collection descriptions
Archival materials
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8920ed035-d211-4a58-9047-b31fa79464bd
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

Landor Design Collection

Creator:
Landor Associates  Search this
Landor, Walter  Search this
Names:
Mair, Francis M., 1916-1991 (commercial artist)  Search this
Extent:
68 Cubic feet (198 boxes, 4 map folders)
Type:
Collection descriptions
Archival materials
Audiovisual materials
Business letters
Business records
Personal papers
Videotapes
Interviews
Oral history
Date:
circa 1862-2002, undated
Summary:
Collection consists of the business records and original art documenting the work of Walter Landor and his design firm Landor Associates located in San Francisco, California.
Scope and Contents:
Collection documents the career of designer Walter Landor and the significant body of commercial imagery and packaging produced by Landor Associates design firm. Contains corporate and business records of Landor Associates, Landor's personal papers, oral history interviews, films, videotapes, and other audiovisual resources.
Arrangement:
Collection is arranged into seven series.

Series 1: Landor Associates Business Records, 1862-1993, undated

Subseries 1.1: Historical Background and Project Administration Files, 1941-1993, undated

Subseries 1.2: Office Files, 1960-1993, undated

Subseries 1.3: Newsletters, 1978-1986

Subseries 1.4: Scrapbooks, 1940s-1990s, undated

Subseries 1.5: Memoranda, 1956-1979

Subseries 1.6: Magazine Articles, Newspaper Clippings, and Trade Journal Articles, 1926-1992, undated

Subseries 1.7: Press Releases and Miscellaneous Files, 1982-1987, undated

Subseries 1.8: Walter Landor Reading Files, 1948-1978 (bulk 1970-1978)

Subseries 1.9: New Brochure, 1978-1983, 1978-1985

Subseries 1.10: International Files, 1938-1993, undated

Subseries 1.11: Promotional Files, 1964-1991, undated

Subseries 1.12: Conventions, Seminars, and Conferences, 1955-1989, undated

Subseries 1.13: Awards, 1937-1989, undated

Subseries 1.14: Tours, Presentations, and Parties, 1951-1986, undated

Subseries 1.15: Communication Films, 1965-1969, undated

Subseries 1.16: Client Files, 1936-1992, undated

Subseries 1.16.1: Companies A-Z, 1936-1992, undated

Subseries 1.16.2: Montedison Group S.p.A., 1971-1980, undated

Subseries 1.17: Ferryboat Klamath and the Museum of Packaging Antiquities, 1924-1992, undated

Subseries 1.18: Labels, 1862-1986, undated

Subseries 1.19: Packaging, 1949, undated

Subseries 1.20: Original Artwork, 1976-1992, undated

Series 2: Walter Landor Papers, 1939-1996, undated

Subseries 2.1: Papers, 1939-1993, undated

Subseries 2.2: Trip Files, 1954-1988, undated

Subseries 2.3: Speeches, 1948-1992, undated

Subseries 2.4: Corporate Historical Reference, 1950-1996, undated

Series 3: Photographic Materials, 1930-1993, undated

Subseries 3.1: Photographic Prints, 1930-1993, undated

Subseries 3.2: Slides, 1940-1990, undated

Subseries 3.3: Publications, 1965-1992, undated

Series 4: Landor Archives Project, 1949-2002, undated

Subseries 4.1: Lillian Sader Files, 1950-1993, undated

Subseries 4.2: Ed Scubic Files, 1968-1990, undated

Subseries 4.3: Other Associates Files, 1949-1993, undated

Subseries 4.4: Oral Histories, 1969-1994

Subseries 4.5: Archives Project Reference Files, 1939-2002, undated

Series 5: Motion Picture Films, 1944-1977, undated

Subseries 5.1: Landor Associates, 1958-1972, undated

Subseries 5.2: Educational and Training Acquired by Landor Associates, 1944-1975, undated

Subseries 5.3: Promotional Films Acquired by Landor Associates, 1958-1977, undated

Subseries 5.4: Television Commercials, Advertising and Public Service Announcements, 1964-1975, undated

Subseries 5.5: Miscellaneous Films Acquired by Landor Associates, 1967-1970, undated

Series 6: Video Cassette Tapes, 1980-1993, undated

Series 7: Audio Cassette Tapes, 1971-1991, undated
Biographical / Historical:
Walter Landor (1913-1995), son of Jewish Bauhaus architect Fritz Landauer, came to the United States in 1938 with the design team for the British Pavilion at the 1939 World's Fair in New York City. He emigrated to the United States in 1941, launching a small design firm in San Francisco. Landor started out doing package design for a largely local and regional clientele (including many West Coast wineries and breweries), although he soon developed a client list that included some of the world's largest and most prestigious corporations. Corporate identity projects were an important specialization. In addition to his own considerable design abilities, Landor had a gift for inspiring and organizing the creativity of a group of associates, and for developing lasting and productive relationships with his clients. The firm developed particular strength in its portfolio of airlines, financial institutions and consumer goods, and prided itself on a network of international clients. From the beginning, Landor linked design to research in consumer behavior, developing increasingly sophisticated methods for evaluating the effectiveness of his designs. This collection documents Walter Landor's remarkable career, the significant body of corporate identity, packaging and other commercial imagery produced by Landor Associates, and the interplay between industrial design and American consumer culture.
German Historical Institute

Walter Landor in the Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present.

The collaborative research project Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present sheds new light on the entrepreneurial and economic capacity of immigrants by investigating the German-American example in the United States. It traces the lives, careers and business ventures of eminent German-American business people of roughly the last two hundred and ninety years, integrating the history of German-American immigration into the larger narrative of U.S. economic and business history.
Related Materials:
Archives Center, National Museum of American History

Francis M. Mair Papers NMAH.AC.0548

NW Ayer Advertising Agency Records NMAH.AC.0059

Hills Bros. Coffee Company, Incorporated Records NMAH.AC.0395

Emmett McBain Afro American Advertising Poster Collection NMAH.AC.0192

Warshaw Collection of Business Americana NMAH.AC.0060

Marilyn E. Jacklar Memorial Collection of Tobacco Advertisements NMAH.AC.1224

Marlboro Oral History and Documentation Project NMAH.AC.0198

Black and Decker Collection NMAH.AC.1441

Stag's Leap Wine Cellars Documentation Project NMAH.AC.0816

Frito-Lay, Incorporated Records NMAH.AC.1263

Smothers Brothers Collection, NMAH.AC.1437

Division of Work and Industry, National Museum of American History

The division holds artifacts related to the Walter Landor and his advertising work. See accession 1993.0393.
Provenance:
Personal papers donated to Archives Center in 1993 by Josephine Landor, widow of Walter Landor; business records donated to Archives Center in 1993 by Landor Associates.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Industrial design  Search this
advertising  Search this
Industrial designers  Search this
Marketing  Search this
Genre/Form:
Audiovisual materials
Business letters
Business records -- 20th century
Personal papers -- 20th century
Videotapes
Interviews -- 1980-2000
Oral history
Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0500
See more items in:
Landor Design Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85b2af5a7-7d92-4d6e-b7fe-f715312975d4
EDAN-URL:
ead_collection:sova-nmah-ac-0500
Online Media:

Isabel Norniella Papers

Creator:
Norniella, Isabel, 1938-  Search this
Names:
McCann Erickson  Search this
Ole Television Network  Search this
Publitec  Search this
Extent:
4 Cubic feet (4 boxes)
Type:
Collection descriptions
Archival materials
Business records
Advertising
Newsletters
Letters (correspondence)
Photographs
Interviews
Clippings
Articles
Scrapbooks
Advertisements
Awards
Photograph albums
Date:
circa 1969-2005
Scope and Contents:
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Isabel Norniella was born in Cuba in 1938. She graduated with a degree in advertising management from the University of Puerto Rico. After working for several advertising firms, including McCann Erickson, she founded her own, Publitec, in 1969. Her firm has been much awarded, and has had clients including Stokely Van Camp, Cutty Sark, Uncle Ben's, and others. She has also done publicity work with several charities. In 1994 she founded the Ole Television Network.
Provenance:
Donated by Isabel Norniella to the Archives Center in 2017.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- 20th century  Search this
Minority consumers  Search this
Advertising campaigns  Search this
Minorities in advertising  Search this
Advertising executives  Search this
advertising -- 21st century  Search this
Advertising history  Search this
Advertising agencies -- United States  Search this
Genre/Form:
Business records -- 20th century
Advertising -- 20th century
Newsletters -- 21st century
Letters (correspondence) -- 20th century.
Newsletters -- 20th century
Letters (correspondence) -- 21st century
Photographs -- 20th century
Interviews -- 21st century
Business records -- 21st century
Clippings -- 21st century
Clippings -- 20th century
Articles -- 20th century
Scrapbooks -- 20th century
Articles -- 21st century
Advertisements -- 21st century
Awards
Photographs -- 21st century
Advertisements -- 20th century
Photograph albums -- 20th century
Citation:
Isabel Norniella Papers, ca. 1969-2005, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1417
See more items in:
Isabel Norniella Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep899d46198-db75-494e-8f7e-2476b98521eb
EDAN-URL:
ead_collection:sova-nmah-ac-1417
Online Media:

Materials relating to the United States Army's suspension of contract for recruitment advertising

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 1 (Series 20), Folder 14
Type:
Archival materials
Date:
1986-1987
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 20: History and Background Information about the Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep883a39478-ac76-433a-8350-697d694f50f6
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref1202

United States Travel and Tourism

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 1 (Series 10), Folder 29
Type:
Archival materials
Date:
undated
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 10: Foreign Print Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82a65e112-75ba-4223-bff3-6f12d4ab5d93
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref218

Advertising and Its Role in War and Peace, United States Department of Commerce.

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 18 (Series 16), Folder 5
Type:
Archival materials
Date:
1943
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 16: Publications / 16.3: General Publications about Advertising
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8bf25e6a0-18e5-4e25-967a-d70effa67dde
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref768

A Full Text of the Official Reports Concerning the Attacks n Pearl Harbor, The United States News.

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 18 (Series 16), Folder 7
Type:
Archival materials
Date:
1945 September
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 16: Publications / 16.3: General Publications about Advertising
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep874b9ee23-93dc-4a35-ac87-7af68a2f9a16
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref771

[Tomb of the Unknown Revolutionary War Soldier with eternal flame in Washington Square] [black & white photoprint]

Collector:
N. W. Ayer and Son  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (10.0" x 8.0".)
Type:
Archival materials
Photographs
Place:
Philadelphia (Pa.)
Washington Square (Philadelphia, Pa.)
Date:
undated
Scope and Contents:
N. W. Ayer building in background. Philadelphia, Pennsylvania.
Arrangement:
In Series 19, Box 5, Folder 16.
Local Numbers:
AC0059-0000074.tif (AC Scan)
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
United States -- History -- Revolution, 1775-1783  Search this
Advertising agencies  Search this
Tombs  Search this
Memorials  Search this
Soldiers -- United States  Search this
Sculpture -- Pennsylvania -- Philadelphia  Search this
Genre/Form:
Photographs -- 1950-1960 -- Black-and-white photoprints -- Silver gelatin
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 19: Employee Materials / 19.2: Photographs of Employees / NW Ayer, & Sons, Incorporated, Philadelphia building
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep83d5fd67c-0b13-47b9-bbd6-92a18c3c738c
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8488

Newspaper clippings

Collection Creator:
Ya-Ching, Lee  Search this
Container:
Box 12, Folder 2
Type:
Archival materials
Text
Date:
1941
Collection Restrictions:
No restrictions on access.
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Lee Ya-Ching Papers, NASM.2008.0009, National Air and Space Museum, Smithsonian Institution.
See more items in:
Lee Ya-Ching Papers
Lee Ya-Ching Papers / Series 2: Professional
Archival Repository:
National Air and Space Museum Archives
GUID:
https://n2t.net/ark:/65665/pg2813ffa67-fd67-4bd9-980e-40d4f721e1f9
EDAN-URL:
ead_component:sova-nasm-2008-0009-ref116
2 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View Newspaper clippings digital asset number 1
  • View Newspaper clippings digital asset number 2

Ernie Smith Jazz Film Collection

Performer:
Basie, Count, 1904-  Search this
Webster, Ben  Search this
Armstrong, Louis, 1901-1971  Search this
Ellington, Duke, 1899-1974  Search this
Fitzgerald, Ella, 1917-1996  Search this
Goodman, Benny (Benjamin David), 1909-1986  Search this
Jamal, Ahmad, 1930-  Search this
Robinson, Bill, 1878-1949  Search this
Davis, Miles  Search this
Collector:
Smith, Ernie  Search this
Names:
Apollo Theatre (New York, N.Y.)  Search this
Extent:
30 Cubic feet (352 film reels , 16 mm)
Type:
Collection descriptions
Archival materials
Motion pictures (visual works)
Place:
Harlem (New York, N.Y.) -- 20th century
Date:
1894-1979
Summary:
More than 300 reels of 16mm black and white and color film, silent and sound, fiction and documentary motion picture film documenting jazz and related musical performances, social and popular dance styles and performances, jazz musicians, performance locales, and documentation of African-American popular culture. A list of featured performers in the collection is shown below. The films are frequently compilations produced by Smith for lectures.
Scope and Contents:
The collection consists of 352 reels of 16mm motion picture film. Most of the film is 16mm black and white and sound (composite optical track print), although a few titles are silent or in color. The collection is comprised of compilation reels created by Ernie Smith to accompany his lectures, topical compilation reels created by Ernie Smith, compilation reels created by the Archives Center, and single title reels. The Archives Center produced master and reference video copies using a wet-gate telecine film-to-tape transfer system. Titles were often combined to allow for increased ease of handling, storage, and duplication.

The collection is strongest in the areas of jazz dance styles including Lindy Hop and tap, overviews of jazz musical performers and styles; specific jazz musicians and performers including Duke Ellington, Louis Armstrong, Cab Calloway, Woody Herman, Artie Shaw, Bob Crosby, Lionel Hampton, Count Basie, Jack Teagarden as well as a wide range of female vocalists; and documentation of the New York jazz and club scene. The collection includes feature films and excerpts from feature films, Soundies and other film shorts, television kinescopes, and documentary films.
Arrangement:
The collection is arranged into one series and is not arranged in accordance with standard archival procedures. The breadth of the collection and the existence of so many multiple topic and/or performer compilation reels made it impossible to impose traditional archival series order. Therefore, each reel is described at the item level in the container list.
Biographical:
Ernest (Ernie) Smith began collecting jazz and jazz dance films during the mid-1950s. An Art Director for a New York advertising agency, Smith had a long-standing interest in jazz and jazz dance that began during his youth in Pittsburgh, Pa. Early on, Smith discovered that jazz music was best appreciated while dancing. He became an accomplished Lindy Hopper, frequenting both white and African American ballrooms.

His job at the advertising agency supported Smith's two passions - painting and jazz dance and music. Smith was also a film enthusiast so, in 1954, after taking a jazz class at the New School taught by Marshall Stearns, a leading jazz scholar, he began collecting examples of jazz and jazz dance on film. In the process of creating his film collection, Smith became one of the leading authorities on jazz and jazz dance films. He collaborated with Stearns on the 1964 book Jazz Dance, compiling the book's jazz dance film listing. He also wrote the extensive entry on jazz film for the 1988 edition of New Grove Dictionary of Jazz .

Smith built his film collection by identifying films of potential interest and acquiring them through trade and purchase. He created lecture reels on specific topics -- the history of jazz, social dance, tap dance, Duke Ellington, Lindy Hop -- and presented lecture/screenings nationally and internationally. He also provided footage for numerous documentaries and maintained active relationships with filmmakers, other film collectors, jazz scholars, the swing dance community, and musicians.

Ernie Smith donated his film collection to the Archives Center in 1993. He continues to lecture and participate in swing dance activities, but he devotes the majority of his time to painting and related artistic pursuits.
Provenance:
The Archives Center acquired the collection from Ernie Smith in 1993.
Restrictions:
Collection is open for research but the films are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Tap dancing -- 1930-1970  Search this
Motion pictures and music -- 1930-1970  Search this
Dancing in motion pictures, television, etc. -- 1930-1970  Search this
Television and music -- 1930-1970  Search this
Jazz -- 20th century -- United States  Search this
Jazz musicians -- 1930-1970  Search this
Jazz dance -- 1930-1970  Search this
African Americans in the performing arts -- 1930-1970  Search this
Genre/Form:
Motion pictures (visual works) -- 20th century
Citation:
Ernie Smith Jazz Film Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0491
See more items in:
Ernie Smith Jazz Film Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85baeb0e0-8e94-4ce0-8c80-7f25800ee24a
EDAN-URL:
ead_collection:sova-nmah-ac-0491

Warshaw Collection of Business Americana Subject Categories: Advertising Industry

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
5.24 Cubic feet (consisting of 8 boxes, 2 half boxes, 4 folders, 10 oversize folders, 1 map case folder, 3 flat boxes (1 full, 2 partial). )
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
circa 1743-1965
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Advertising Industry forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
This subject category- Advertising Industry consists primarily of printed advertisements, cut books, correspondence on letterhead, bills and receipts, pamphlets, booklets, notices, articles, stock cuts, illustrations for advertisers, periodicals, registers, directories, streetcar advertisements, price lists for advertising space in newspapers, and books. Most of the material is from advertisers and advertising agencies. The bulk of the material dates from the latter part of the nineteenth century and early part of the twentieth century with materials created both in the United States and in foreign countries.

There is a significant amount of material from companies that manufactured and sold supplies for advertising agencies. Such supplies include signs, bill posters, printing plates, and advertising cards. A large majority of these companies supplied businesses with advertising cuts used for folders, inserts, blotters, envelopes, booklets, programs, labels, bags, calendars, letterhead, and newspaper and magazine advertisements. Such cuts could be ordered by selecting the number and requesting one or two colors.

Other businesses offered services for companies wishing to advertise. These services include instructions for writing advertisements, facilities for producing copies, designs, engraving, and printing, along with the production and maintenance of the work supplied.

There are a number of items, primarily receipts and correspondence on letterhead, from organizations for the advertising industry. Such organizations include the Advertising Federation of America, American Press Association, Associated Advertising Clubs of America, Outdoor Advertising Association, Old National Distributing Association, Association of National Advertisers, and the American Association of Advertising Agencies.

Among the publications in the materials are directories, registers, and supplements for advertisers. These materials date from 1913-1948 and include information such as listings of national and local advertising agencies, with their branches, personnel, recognition and memberships in organizations, and a listing of their accounts. There are also a number of publications which discus the general history of advertising. The bulk of the publications, however, are periodicals that relate to the advertising industry and date from 1866-1940.
Arrangement note:
This subject is arranged into four series.

Advertisers and Advertising Agencies

Manufacturers and Distributors of Supplies for Advertisers

Periodicals and Publications

General Advertisements and Proofs
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Advertising Industry is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Advertising Industry, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Advertising
See more items in:
Warshaw Collection of Business Americana Subject Categories: Advertising Industry
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8357056e5-8365-46fd-851e-1d3f0a2733c7
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-advertising

Art in Embassies

Designed by:
Anderson Newton Designs, American, founded 2012  Search this
Published by:
United States Department of State, American, founded 1789  Search this
Written by:
Margaret A. Miller, American  Search this
Medium:
ink on paper (fiber product)
Dimensions:
H x W (closed): 7 1/2 × 10 1/2 in. (19.1 × 26.7 cm)
H x W (open): 7 1/2 × 20 7/8 in. (19.1 × 53 cm)
Type:
catalogs
Date:
ca. 2018
Topic:
African American  Search this
Art  Search this
Design  Search this
Education  Search this
Government  Search this
Graphic design  Search this
International affairs  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Gail Anderson
Object number:
2020.11.14
Restrictions & Rights:
Unknown - Restrictions Possible
See more items in:
National Museum of African American History and Culture Collection
Classification:
Decorative Arts, Craft, and Design
Memorabilia and Ephemera
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd51e7e2607-8848-428a-8ad8-53b3704d29ee
EDAN-URL:
edanmdm:nmaahc_2020.11.14

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Charles Rangel, American, born 1930  Search this
The Links, Incorporated, American, founded 1946  Search this
Avon, founded 1886  Search this
Vice President Nelson Aldrich Rockefeller, American, 1908 - 1979  Search this
National Urban League, American, founded 1910  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
National Association of Market Developers, American, founded 1953  Search this
National Medical Association, American, founded 1895  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Sovereign Military Order of Malta, founded 1099  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Universal Network Television, American, founded 1950  Search this
Freedom National Bank, American, 1964 - 1990  Search this
Jarobin Gilbert Jr., American, born 1946  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Dental Association, American, founded 1913  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Pharmaceutical Association, American, founded 1947  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Dr. Roscoe C. Brown, American, 1922 - 2016  Search this
Young Men's Christian Association (YMCA), International, founded 1844  Search this
New York Yankees, American, founded 1901  Search this
Reggie Jackson, American, born 1946  Search this
The Doll League, Inc., American, founded 1958  Search this
National Urban League Guild, American, founded 1946  Search this
Morehouse Alumni Association, American, founded 1900  Search this
Congressional Black Caucus, American, founded 1971  Search this
National Bar Association, American, founded 1925  Search this
National Business League, American, founded 1900  Search this
National Bankers Association, American, founded 1927  Search this
Alliance for Women in Media, American, founded 1951  Search this
369th Veterans Association, American  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
The Salvation Army, American, founded 1865  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Written by:
Anti-Bakke Decision Coalition, American, founded 1977  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 7/16 in. (27.5 × 21.4 × 1.1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Sag Harbor, Southampton, Suffolk County, New York, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1979
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Radio  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
Television  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.13
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5cc6b172d-2d13-4670-95ea-2e52493801a5
EDAN-URL:
edanmdm:nmaahc_2012.167.13
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  • View <I>Delegate</I> digital asset number 1

Delegate

Subject of:
MelPat Associates, American, 1965 - 1986  Search this
Lou Rawls, American, 1933 - 2006  Search this
United Negro College Fund, American, founded 1944  Search this
President Jimmy Carter, American, born 1924  Search this
Wilma Rudolph, American, 1940 - 1994  Search this
National Urban League, American, founded 1910  Search this
American Association of Blacks in Energy, American, founded 1977  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
American Bridge Association, American, founded 1932  Search this
African Methodist Episcopal Zion Church, American, founded 1821  Search this
National Association of Market Developers, American, founded 1953  Search this
The Girl Friends, Inc., American, founded 1927  Search this
Prince Hall Freemasonry, founded 1784  Search this
Sears, Roebuck & Co., American, founded 1893  Search this
Morehouse College, American, founded 1867  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
National Pharmaceutical Association, American, founded 1947  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
The Links, Incorporated, American, founded 1946  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Republican Party, American, founded 1854  Search this
Charms, Inc., American, founded 1952  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Pharmaceutical Association, American, founded 1947  Search this
National Medical Association, American, founded 1895  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
National Association of University Women, American, founded 1910  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
American Tennis Association, American, founded 1916  Search this
Democratic Party, American, founded 1828  Search this
CBS Broadcasting, Inc., American, founded 1927  Search this
A. Philip Randolph, American, 1889 - 1979  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Congressional Black Caucus, American, founded 1971  Search this
369th Veterans Association, American  Search this
Benjamin Hooks, American, 1925 - 2010  Search this
National Bankers Association, American, founded 1927  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Alliance for Women in Media, American, founded 1951  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 7/16 in. (27.5 × 21.4 × 1.1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Date:
1980
Topic:
African American  Search this
Advertising  Search this
African Methodist Episcopal  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Methodist  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
Television  Search this
The Black Church  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.14
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd533a4aa5f-52b1-4ee7-8dd0-1df51498bd61
EDAN-URL:
edanmdm:nmaahc_2012.167.14
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  • View <I>Delegate</I> digital asset number 1

Marilyn E. Jackler Memorial Collection of Tobacco Advertisements

Collector:
Jackler, Robert K.  Search this
Extent:
20 Cubic feet (40 boxes, 1 map-folder)
Type:
Collection descriptions
Archival materials
Date:
circa 1898-2017
undated
Summary:
The collection documents the history of tobacco advertising in America through print advertisements (magazine and newspaper), emphasizing the deceptive advertising practices employed by the tobacco industry to lure and keep smokers. Many of the advertisements contain images of celebrities, athletes, and other notable persons who endorsed tobacco products as well as ethinic imagery.
Scope and Contents:
The collection consists of advertisements collected by Dr. Robert Jackler for his "Not a Cough in a Carload: Images from the Tobacco Industry Campaign to Hide the Hazards of Smoking" exhibition. The heart of the collection consists of paper advertisements from national magazines and newspapers dating from 1898-2017. The bulk of these materials are for cigarettes but also include cigars and tobacco. A smaller amount of material are advertisements for holders, lighters and matches, pipes, smokers' drops, and toothpaste. Included among these materials are also some point of purchase displays and ephemera from major tobacco companies.

The material emphasizes the deceptive advertising practices intended to convince people that tobacco use was safe, and the use of doctors, dentists, athletes, opera singers, actors, and others to endorse them. Actresses and actors that appeard in some of these advertisements included Lucille Ball, Madge Bellamy, Constance Bennett, Sam Bernard, Billie Burke, Eddie Cantor, Richard Carle, Sue Carol, Madeleine Carroll, Boake Carter, Charlie Chan, Charlie Chaplin, Ina Claire, George M. Cohan, Claudette Colbert, June Collyer, Betty Compson, Gary Cooper, Clifton Crawford, Myrna J. Darby, Marlene Dietrich, Dolores Del Rio, Sally Eilers, Clifton Fadiman, Douglas Fairbanks, William Faversham, W.C. Fields, Muriel Finley, Sidney Fox, Kay Francis, Janet Gaynor, Bill Haines, Jean Harlow, Miriam Hopkins, Jack Holt, Leslie Howard, Edmund Lowe, Al Jolson, Harry Lauder, Carole Lombard, Myrna Loy, Dorothy Mackaill, Herbert Marshall, Groucho Marx, Norina Matchabella, Philip Merivale, Robert Montgomery, Catherine Moylan, Ramon Novarro, Maureen O'Sullivan, Barbara Stanwyck, Margaret Sullavan, Norma Talmadge, Lawrence Tibbett, William T. Tilden, Spencer Tracy, Helen Twelvetrees, Lenore Ulric, Lupe Velez and David Warfield. Some of the athletes that endorsed tobacco products included Ty Cobb, James J. Corbett, Johnny Farrell, Lou Gehrig, Walter Hagen, Willie Hoppe, Matt McGrath, Vincent Richards, Damon Runyon, Babe Ruth, Earl Sande, Martin Sheridan, Fred Spencer, Jr., Gaston Strobino and Ted Williams. Musicians that appeared in some of the advertisements included Frances Alda, Carl Gantvoort, George Gershwin, Dinh Gilly, Nanette Guilford, Jack Henderson, Helen Jepson, Karl Jörn, Lauritz Melchior, Dick Powell, John Philip Sousa, and Leo Slezak. Other note worthy celebrities included Robert Lee, Amelia Earhart, Georges Fontana, Rube Goldberg, Martin Johnson, Alice Roosevelt Longworth, Marjorie Moss, Robert Taylor, Rudy Vallée, Amy Vanderbilt, King Vidor, George White, Florenz Ziegfeld, and Elsie de Wolfe.

To appeal to even wider audiences, advertisements incorporated iconic images such as Mount Rushmore, the American flag, the Statue of Liberty, and Santa Claus. Other advertisements used images of happy times and personal milestones, such as weddings, graduation day, Father's Day, etc., which smokers were told were incomplete without the aid of a cigarette.

Dr. Jackler later donated additional material which includes updated advertisements on modern themes, such as the economy (advertising touting bargain prices); technological changes (hard pack, improved filter, "light" cigarettes); and include more images of minorities. The initial donation had a series of advertisements with images of African Americans, but these additional ads allow researchers access to an even larger and more diverse set of examples of how tobacco was marketed to minorities. Dr. Jackler also expanded his research into much older magazines and newspapers. The addendum features advertisements from defunct, obscure, and short lived brands, in addition to the most popular and familiar ones. This enables researchers to study such themes as why the more successful companies' advertisements succeeded. These materials were integrated with the rest of the collection.

The collection is arranged into twelve series. Series one is cigarette advertisements dating from 1903-2017 and is divided by the media where it appeared in. Series two, contains advertisements for cigars dating from 1901-2017 and is also divided by media. Series three is chewing tobacco advertisements dating from 1898-2010 and is arranged into two subseries magazines and newspapers. Series four through series nine are advertisements marketing non-tobacco products and accessories for smokers. In addition, series ten contains point of purchase displays. Series eleven is born digital content. And finally, series twelve contains other forms of advertising and ephemera created by tobacco companies to assist in the sale of their products.
Arrangement:
The collection is arranged into twelve series.

Series 1, Cigarette Advertisements, 1903-2017, undated

Subseries 1.1, Magazine Advertisements, 1910-2017, undated

Subseries 1.2, Newspaper Advertisements, 1903-2004, undated

Series 2, Cigar Advertisements, 1901-2017, undated

Subseries 2.1, Magazine Advertisements, 1910-2017, undated

Subseries 2.2, Newspaper Advertisements, 1901-1958, undated

Series 3, Chewing Tobacco Advertisements, 1898-2010, undated

Subseries 3.1, Magazine Advertisements, 1898-2010, undated

Subseries 3.2, Newspaper Advertisements, 1907-1981, undated

Series 4, Holder Advertisements, 1923-1957, undated

Series 5, Lighters and Accessories Advertisements, 1934-1977, undated

Series 6, Matches Advertisements, 1949, undated

Series 7, Pipes Advertisements, 1920-1971, undated

Series 8, Smokers' Drops Advertisements, 1958

Series 9, Toothpaste Advertisements, 1920, undated

Series 10, Point of Purchase Displays, undated

Series 11, Born Digital Content, undated

Series 12, Ephemera, 1960-2013, undated

Series 13: 2017 Addenda
Biographical / Historical:
Dr. Robert K. Jackler was born on January 29, 1954 to Dr. Jacob Marlowe Jackler and Marilyn Epstein. He was raised in Waterville, Maine, and attended college and medical school in Boston, Massachusetts. He moved to California for a residency in Otolaryngology-Head and Neck Surgery. In 1985, Dr. Jackler accepted a Neuroethology fellowship at the House Ear Clinic and joined the faculty at the University of California, San Francisco where he remained until 2003. Later that year he became the Sewall Professor and Chair of the Department at OHNS and professor in the Ddepartments of Neurosurgery and Surgery at the Stanford University School of Medicine.

Dr. Jackler's medical work exposed him to numerous patients suffering from tobacco-related health problems. In addition, his mother, Marilyn Jackler, died of cancer in 2007. That year he and his wife Laurie founded the research group SRITA (Stanford Research into the Impact of Tobacco Advertising). The purpose of SRITA was to use an interdisciplinary approach to examine the ways in which the tobacco industry targeted minority groups. SRITA also wanted to examine how the industry marketed new products. During this time Dr. Jackler and his wife also began to amass a collection of advertisements and artifacts relating to tobacco products. These effors cumulated in an exhibition of advertising imagery tracing how tobacco companies used deceptive and often patently false claims in an effort to reassure the public of the safety of their products. "Not a Cough in a Carload: Images from the Tobacco Industry Campaign to Hide the Hazards of Smoking" was dedicated to his mother, Marilyn Jackler, who started smoking as a young woman because "it was the sophisticated thing to do" and later was unable to quit. Dr. Jackler received support from Stanford's Lane Medical Library, where the exhibit opened with an accompanying website (http://lane.stanford.edu/tobacco/index.html). Dr. Jackler has authored numerous papers, textbook chapters, editorials, and books in addition to his teaching, medical practice, and collecting.
Related Materials:
There are several collections relating to the advertising and marketing of tobacco in the Archives Center. The Warshaw collection's series on "Tobacco Trade" consists of nine cubic feet of business ephemera, circa 1850-1950. The N W Ayer Advertising Agency Records contain complete advertising campaigns for over 130 tobacco brands, 1899-1951, for companies such as Fatima, Murad, Pall Mall, Philip Morris, and R.J. Reynolds. The Marlboro Oral History and Documentation Collection documents the development of the Marlboro Man advertising campaign, 1940-1986. The Virgil Johnson Collection of Cigarette Packages, circa 1890-1997, contains over six thousand packages arranged into albums. The Cornelius and Horne Collection of Cigarette Packages consists of seventy three labels collected by a United States Navy captain in the Pacific theatre in 1945.
Provenance:
The collection was donated by Robert K. Jackler in 2011.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Citation:
Marilyn E. Jackler Memorial Collection of Tobacco Advertisements circa 1890-2013, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1224
See more items in:
Marilyn E. Jackler Memorial Collection of Tobacco Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep830b9ab52-e44e-4a1a-907b-d4f1f35e47a2
EDAN-URL:
ead_collection:sova-nmah-ac-1224
Online Media:

Breck Girls Collection

Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Names:
Basinger, Kim  Search this
Gray, Erin  Search this
Hamill, Joan  Search this
Shields, Brooke  Search this
Tiegs, Cheryl  Search this
Extent:
6.5 Cubic feet (16 boxes, 188 pieces of original artwork)
Type:
Collection descriptions
Archival materials
Photographs
Pastels (visual works)
Advertisements
Business records
Date:
circa 1936-1995
Summary:
The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.
Scope and Contents:
188 pieces of original advertising art (mostly pastel drawings), and photographs, correspondence, and business records, documenting the development and evolution of the Breck Girls advertising campaign. Original advertising art includes portraits of famous models, such as Cheryl Tiegs, Brooke Shields, Kim Basinger, and Erin Gray. Artists represented include Charles Sheldon and Ralph William Williams. The 2006 addendum consists of approximately one sixth of one cubic foot of papers relating to Cynthia Brown's selection as a Breck Girl, 1988 and her induction into the Breck Hall of Fame.
Arrangement:
Collection divided into four series.

Series 1: Company history, 1946-1990

Series 2: Photographs, 1960-1995

Series 3: Print ads, 1946-1980

Series 4: Original artwork, 1936-1994
Biographical / Historical:
Dr. John Breck is credited with developing one of the first liquid shampoos in the United States, in Springfield Massachusetts in 1908; Breck is also credited with introducing the first ph-balanced shampoo, in 1930. During the early years of the business, distribution remained localized in New England, and the product was sold exclusively to beauty salons until 1946. Advertising for the brand began in 1932, but appeared only in trade publications, such as Modern Beauty Shop.

Edward Breck, son of the founder, assumed management of the company in 1936. Breck became acquainted with Charles Sheldon, an illustrator and portrait painter who is believed to have studied in Paris under Alphonse Mucha, an artist noted for his contributions to Art Nouveau style. Sheldon had achieved some measure of fame for his paintings of movie stars for the cover of Photoplay magazine in the 1920s, and had also done idealized pastel portraits for the cover of Parents magazine. He created his first pastel portraits for Breck in 1936, launching what would become one of America's longest running ad campaigns. When the company began national advertising (and mass distribution) in 1946, the campaign featured Sheldon's 1937 painting of seventeen-year old Roma Whitney, a spirited blonde. Ms. Whitney's profile was registered as Breck's trademark in 1951. When he retired in 1957, Sheldon had created 107 oil paintings and pastels for the company. Sheldon was known to favor ordinary women over professional models, and in the early years of the campaign, the Breck Girls were Breck family members, neighbors or residents of the community in which he worked; company lore holds that nineteen Breck Girls were employees of the advertising agency he founded in 1940. A Breck advertising manager later described Sheldon's illustrations as, "illusions, depicting the quality and beauty of true womanhood using real women as models." The paintings and pastels form a coherent, if derivative, body of work which celebrates an idealized vision of American girlhood and womanhood, an ideal in which fair skin, beauty and purity are co-equal.

Ralph William Williams was hired to continue the Breck Girls campaign after Sheldon's retirement. Between 1957 and his death in 1976, Williams modified the Breck Girl look somewhat through the use of brighter colors and a somewhat heightened sense of movement and individuality. The advertising manager during his tenure recalled that Aat first Williams continued in Sheldon' manner, but in later years, as women became more independent, he would take care to integrate each girl' particular personality; he studied each girl and learned her special qualities. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. Williams work includes pastels of celebrities Cybil Shepard (1968 Junior Miss from Tennessee), Cheryl Tiegs (1968), Jaclyn Smith (1971, 1973), Kim Basinger (1972, 1974) and Brooke Shields (1974) very early in their careers.

By the 1960s, at the height of its success, Breck held about a twenty percent share of the shampoo market and enjoyed a reputation for quality and elegance. Ownership of the company changed several times (American Cyanamid in 1963; Dial Corporation in 1990). The corresponding fluctuations in management of the company and in advertising expenditures tended to undermine the coherence of the national advertising campaign. In addition, despite William's modifications, the image had become dated. Attempts to update the image misfired, further limiting the brand's coherence and effectiveness. Finally, increased competition and an absence of brand loyalty among consumers through the 1970s and 1980s helped push Breck from its number one position into the bargain bin. The Breck Girl campaign was discontinued around 1978, although there have been at least two minor revivals, first in 1992 with the Breck Girls Hall of Fame, and again in 1995 when a search was begun to identify three new Breck Women. Scope and Content: The 188 pieces of original advertising art (62 oil paintings on board, 2 pencil sketches on paper, and 124 pastels on paper) and related photographs, correspondence and business files in this collection document the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood. The collection is a perfect fit with other 20th century Archives Center collections documenting the efforts of American business to reach the female consumer market. The Estelle Ellis Collection (advertising and promotions for Seventeen, Charm, Glamour and House & Garden and many other clients) the Cover Girl Collection (make-up), the Maidenform Collection (brassieres), and the Tupperware Collections offer a prodigious body of evidence for understanding the role women were expected to play as consumers in the 20th century.

These advertising images also offer fertile ground for research into the evolution of popular images of American girlhood and womanhood. The research uses of the collection derive primarily from its value as an extensive visual catalog of the ideal types of American women and girls, arising and coalescing during a period in which 19th century ideals of womanhood were being revisited (the depression, the war years, the immediate post-war period) and continuing, with slight modifications and revisions, through several decades during which those historical ideals were being challenged and revised.
Related Materials:
Several items of packaging, 1930s-1980s are held in the former Division of Home and Community Life (now Division of Cultural and Community Life); an 18k gold Breck insignia pin is in the former.
Provenance:
The Dial Corporation through Jane Owens, Senior Vice President, Gift, June 1998.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shampoos -- advertising  Search this
Hair -- Shampooing  Search this
advertising -- 20th century  Search this
Feminine beauty (Aesthetics)  Search this
Beauty contestants  Search this
Beauty culture  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Pastels (visual works)
Advertisements -- 20th century
Business records -- 20th century
Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0651
See more items in:
Breck Girls Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8391c0d4c-0f44-4123-acb3-bd54f8a86aa3
EDAN-URL:
ead_collection:sova-nmah-ac-0651
Online Media:

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