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Landor Design Collection

Creator:
Landor Associates  Search this
Landor, Walter  Search this
Names:
Mair, Francis M., 1916-1991 (commercial artist)  Search this
Extent:
68 Cubic feet (198 boxes, 4 map folders)
Type:
Collection descriptions
Archival materials
Audiovisual materials
Business letters
Business records
Personal papers
Videotapes
Interviews
Oral history
Date:
circa 1862-2002, undated
Summary:
Collection consists of the business records and original art documenting the work of Walter Landor and his design firm Landor Associates located in San Francisco, California.
Scope and Contents:
Collection documents the career of designer Walter Landor and the significant body of commercial imagery and packaging produced by Landor Associates design firm. Contains corporate and business records of Landor Associates, Landor's personal papers, oral history interviews, films, videotapes, and other audiovisual resources.
Arrangement:
Collection is arranged into seven series.

Series 1: Landor Associates Business Records, 1862-1993, undated

Subseries 1.1: Historical Background and Project Administration Files, 1941-1993, undated

Subseries 1.2: Office Files, 1960-1993, undated

Subseries 1.3: Newsletters, 1978-1986

Subseries 1.4: Scrapbooks, 1940s-1990s, undated

Subseries 1.5: Memoranda, 1956-1979

Subseries 1.6: Magazine Articles, Newspaper Clippings, and Trade Journal Articles, 1926-1992, undated

Subseries 1.7: Press Releases and Miscellaneous Files, 1982-1987, undated

Subseries 1.8: Walter Landor Reading Files, 1948-1978 (bulk 1970-1978)

Subseries 1.9: New Brochure, 1978-1983, 1978-1985

Subseries 1.10: International Files, 1938-1993, undated

Subseries 1.11: Promotional Files, 1964-1991, undated

Subseries 1.12: Conventions, Seminars, and Conferences, 1955-1989, undated

Subseries 1.13: Awards, 1937-1989, undated

Subseries 1.14: Tours, Presentations, and Parties, 1951-1986, undated

Subseries 1.15: Communication Films, 1965-1969, undated

Subseries 1.16: Client Files, 1936-1992, undated

Subseries 1.16.1: Companies A-Z, 1936-1992, undated

Subseries 1.16.2: Montedison Group S.p.A., 1971-1980, undated

Subseries 1.17: Ferryboat Klamath and the Museum of Packaging Antiquities, 1924-1992, undated

Subseries 1.18: Labels, 1862-1986, undated

Subseries 1.19: Packaging, 1949, undated

Subseries 1.20: Original Artwork, 1976-1992, undated

Series 2: Walter Landor Papers, 1939-1996, undated

Subseries 2.1: Papers, 1939-1993, undated

Subseries 2.2: Trip Files, 1954-1988, undated

Subseries 2.3: Speeches, 1948-1992, undated

Subseries 2.4: Corporate Historical Reference, 1950-1996, undated

Series 3: Photographic Materials, 1930-1993, undated

Subseries 3.1: Photographic Prints, 1930-1993, undated

Subseries 3.2: Slides, 1940-1990, undated

Subseries 3.3: Publications, 1965-1992, undated

Series 4: Landor Archives Project, 1949-2002, undated

Subseries 4.1: Lillian Sader Files, 1950-1993, undated

Subseries 4.2: Ed Scubic Files, 1968-1990, undated

Subseries 4.3: Other Associates Files, 1949-1993, undated

Subseries 4.4: Oral Histories, 1969-1994

Subseries 4.5: Archives Project Reference Files, 1939-2002, undated

Series 5: Motion Picture Films, 1944-1977, undated

Subseries 5.1: Landor Associates, 1958-1972, undated

Subseries 5.2: Educational and Training Acquired by Landor Associates, 1944-1975, undated

Subseries 5.3: Promotional Films Acquired by Landor Associates, 1958-1977, undated

Subseries 5.4: Television Commercials, Advertising and Public Service Announcements, 1964-1975, undated

Subseries 5.5: Miscellaneous Films Acquired by Landor Associates, 1967-1970, undated

Series 6: Video Cassette Tapes, 1980-1993, undated

Series 7: Audio Cassette Tapes, 1971-1991, undated
Biographical / Historical:
Walter Landor (1913-1995), son of Jewish Bauhaus architect Fritz Landauer, came to the United States in 1938 with the design team for the British Pavilion at the 1939 World's Fair in New York City. He emigrated to the United States in 1941, launching a small design firm in San Francisco. Landor started out doing package design for a largely local and regional clientele (including many West Coast wineries and breweries), although he soon developed a client list that included some of the world's largest and most prestigious corporations. Corporate identity projects were an important specialization. In addition to his own considerable design abilities, Landor had a gift for inspiring and organizing the creativity of a group of associates, and for developing lasting and productive relationships with his clients. The firm developed particular strength in its portfolio of airlines, financial institutions and consumer goods, and prided itself on a network of international clients. From the beginning, Landor linked design to research in consumer behavior, developing increasingly sophisticated methods for evaluating the effectiveness of his designs. This collection documents Walter Landor's remarkable career, the significant body of corporate identity, packaging and other commercial imagery produced by Landor Associates, and the interplay between industrial design and American consumer culture.
German Historical Institute

Walter Landor in the Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present.

The collaborative research project Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present sheds new light on the entrepreneurial and economic capacity of immigrants by investigating the German-American example in the United States. It traces the lives, careers and business ventures of eminent German-American business people of roughly the last two hundred and ninety years, integrating the history of German-American immigration into the larger narrative of U.S. economic and business history.
Related Materials:
Archives Center, National Museum of American History

Francis M. Mair Papers NMAH.AC.0548

NW Ayer Advertising Agency Records NMAH.AC.0059

Hills Bros. Coffee Company, Incorporated Records NMAH.AC.0395

Emmett McBain Afro American Advertising Poster Collection NMAH.AC.0192

Warshaw Collection of Business Americana NMAH.AC.0060

Marilyn E. Jacklar Memorial Collection of Tobacco Advertisements NMAH.AC.1224

Marlboro Oral History and Documentation Project NMAH.AC.0198

Black and Decker Collection NMAH.AC.1441

Stag's Leap Wine Cellars Documentation Project NMAH.AC.0816

Frito-Lay, Incorporated Records NMAH.AC.1263

Smothers Brothers Collection, NMAH.AC.1437

Division of Work and Industry, National Museum of American History

The division holds artifacts related to the Walter Landor and his advertising work. See accession 1993.0393.
Provenance:
Personal papers donated to Archives Center in 1993 by Josephine Landor, widow of Walter Landor; business records donated to Archives Center in 1993 by Landor Associates.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Industrial design  Search this
advertising  Search this
Industrial designers  Search this
Marketing  Search this
Genre/Form:
Audiovisual materials
Business letters
Business records -- 20th century
Personal papers -- 20th century
Videotapes
Interviews -- 1980-2000
Oral history
Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0500
See more items in:
Landor Design Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85b2af5a7-7d92-4d6e-b7fe-f715312975d4
EDAN-URL:
ead_collection:sova-nmah-ac-0500
Online Media:

Isabel Norniella Papers

Creator:
Norniella, Isabel, 1938-  Search this
Names:
McCann Erickson  Search this
Ole Television Network  Search this
Publitec  Search this
Extent:
4 Cubic feet (4 boxes)
Type:
Collection descriptions
Archival materials
Business records
Advertising
Newsletters
Letters (correspondence)
Photographs
Interviews
Clippings
Articles
Scrapbooks
Advertisements
Awards
Photograph albums
Date:
circa 1969-2005
Scope and Contents:
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Isabel Norniella was born in Cuba in 1938. She graduated with a degree in advertising management from the University of Puerto Rico. After working for several advertising firms, including McCann Erickson, she founded her own, Publitec, in 1969. Her firm has been much awarded, and has had clients including Stokely Van Camp, Cutty Sark, Uncle Ben's, and others. She has also done publicity work with several charities. In 1994 she founded the Ole Television Network.
Provenance:
Donated by Isabel Norniella to the Archives Center in 2017.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- 20th century  Search this
Minority consumers  Search this
Advertising campaigns  Search this
Minorities in advertising  Search this
Advertising executives  Search this
advertising -- 21st century  Search this
Advertising history  Search this
Advertising agencies -- United States  Search this
Genre/Form:
Business records -- 20th century
Advertising -- 20th century
Newsletters -- 21st century
Letters (correspondence) -- 20th century.
Newsletters -- 20th century
Letters (correspondence) -- 21st century
Photographs -- 20th century
Interviews -- 21st century
Business records -- 21st century
Clippings -- 21st century
Clippings -- 20th century
Articles -- 20th century
Scrapbooks -- 20th century
Articles -- 21st century
Advertisements -- 21st century
Awards
Photographs -- 21st century
Advertisements -- 20th century
Photograph albums -- 20th century
Citation:
Isabel Norniella Papers, ca. 1969-2005, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1417
See more items in:
Isabel Norniella Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep899d46198-db75-494e-8f7e-2476b98521eb
EDAN-URL:
ead_collection:sova-nmah-ac-1417
Online Media:

Something to Grub For [black & white advertisement; tear sheet]

Advertiser:
N. W. Ayer and Son  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 11.7" x 8.1".)
Container:
Box 1 (Series 14), Folder 1928
Type:
Archival materials
Tear sheets
Advertisements
Date:
1928
Scope and Contents:
Dad takes a break from lawn mowing while Mom and two children sit on the porch nearby. Text discusses economic freedom.
Local Numbers:
AC0059-0000015 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Family -- 20th century  Search this
Advertising agencies  Search this
Economics  Search this
Consumers  Search this
Lawn mowers  Search this
Genre/Form:
Tear sheets
Advertisements -- 1920-1930
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 14: House Advertisements / Printed advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep851f59383-65b4-4274-9ffe-7ed383b50060
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8429

Ernie Smith Jazz Film Collection

Performer:
Basie, Count, 1904-  Search this
Webster, Ben  Search this
Armstrong, Louis, 1901-1971  Search this
Ellington, Duke, 1899-1974  Search this
Fitzgerald, Ella, 1917-1996  Search this
Goodman, Benny (Benjamin David), 1909-1986  Search this
Jamal, Ahmad, 1930-  Search this
Robinson, Bill, 1878-1949  Search this
Davis, Miles  Search this
Collector:
Smith, Ernie  Search this
Names:
Apollo Theatre (New York, N.Y.)  Search this
Extent:
30 Cubic feet (352 film reels , 16 mm)
Type:
Collection descriptions
Archival materials
Motion pictures (visual works)
Place:
Harlem (New York, N.Y.) -- 20th century
Date:
1894-1979
Summary:
More than 300 reels of 16mm black and white and color film, silent and sound, fiction and documentary motion picture film documenting jazz and related musical performances, social and popular dance styles and performances, jazz musicians, performance locales, and documentation of African-American popular culture. A list of featured performers in the collection is shown below. The films are frequently compilations produced by Smith for lectures.
Scope and Contents:
The collection consists of 352 reels of 16mm motion picture film. Most of the film is 16mm black and white and sound (composite optical track print), although a few titles are silent or in color. The collection is comprised of compilation reels created by Ernie Smith to accompany his lectures, topical compilation reels created by Ernie Smith, compilation reels created by the Archives Center, and single title reels. The Archives Center produced master and reference video copies using a wet-gate telecine film-to-tape transfer system. Titles were often combined to allow for increased ease of handling, storage, and duplication.

The collection is strongest in the areas of jazz dance styles including Lindy Hop and tap, overviews of jazz musical performers and styles; specific jazz musicians and performers including Duke Ellington, Louis Armstrong, Cab Calloway, Woody Herman, Artie Shaw, Bob Crosby, Lionel Hampton, Count Basie, Jack Teagarden as well as a wide range of female vocalists; and documentation of the New York jazz and club scene. The collection includes feature films and excerpts from feature films, Soundies and other film shorts, television kinescopes, and documentary films.
Arrangement:
The collection is arranged into one series and is not arranged in accordance with standard archival procedures. The breadth of the collection and the existence of so many multiple topic and/or performer compilation reels made it impossible to impose traditional archival series order. Therefore, each reel is described at the item level in the container list.
Biographical:
Ernest (Ernie) Smith began collecting jazz and jazz dance films during the mid-1950s. An Art Director for a New York advertising agency, Smith had a long-standing interest in jazz and jazz dance that began during his youth in Pittsburgh, Pa. Early on, Smith discovered that jazz music was best appreciated while dancing. He became an accomplished Lindy Hopper, frequenting both white and African American ballrooms.

His job at the advertising agency supported Smith's two passions - painting and jazz dance and music. Smith was also a film enthusiast so, in 1954, after taking a jazz class at the New School taught by Marshall Stearns, a leading jazz scholar, he began collecting examples of jazz and jazz dance on film. In the process of creating his film collection, Smith became one of the leading authorities on jazz and jazz dance films. He collaborated with Stearns on the 1964 book Jazz Dance, compiling the book's jazz dance film listing. He also wrote the extensive entry on jazz film for the 1988 edition of New Grove Dictionary of Jazz .

Smith built his film collection by identifying films of potential interest and acquiring them through trade and purchase. He created lecture reels on specific topics -- the history of jazz, social dance, tap dance, Duke Ellington, Lindy Hop -- and presented lecture/screenings nationally and internationally. He also provided footage for numerous documentaries and maintained active relationships with filmmakers, other film collectors, jazz scholars, the swing dance community, and musicians.

Ernie Smith donated his film collection to the Archives Center in 1993. He continues to lecture and participate in swing dance activities, but he devotes the majority of his time to painting and related artistic pursuits.
Provenance:
The Archives Center acquired the collection from Ernie Smith in 1993.
Restrictions:
Collection is open for research but the films are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Tap dancing -- 1930-1970  Search this
Motion pictures and music -- 1930-1970  Search this
Dancing in motion pictures, television, etc. -- 1930-1970  Search this
Television and music -- 1930-1970  Search this
Jazz -- 20th century -- United States  Search this
Jazz musicians -- 1930-1970  Search this
Jazz dance -- 1930-1970  Search this
African Americans in the performing arts -- 1930-1970  Search this
Genre/Form:
Motion pictures (visual works) -- 20th century
Citation:
Ernie Smith Jazz Film Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0491
See more items in:
Ernie Smith Jazz Film Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85baeb0e0-8e94-4ce0-8c80-7f25800ee24a
EDAN-URL:
ead_collection:sova-nmah-ac-0491

Breck Girls Collection

Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Names:
Basinger, Kim  Search this
Gray, Erin  Search this
Hamill, Joan  Search this
Shields, Brooke  Search this
Tiegs, Cheryl  Search this
Extent:
6.5 Cubic feet (16 boxes, 188 pieces of original artwork)
Type:
Collection descriptions
Archival materials
Photographs
Pastels (visual works)
Advertisements
Business records
Date:
circa 1936-1995
Summary:
The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.
Scope and Contents:
188 pieces of original advertising art (mostly pastel drawings), and photographs, correspondence, and business records, documenting the development and evolution of the Breck Girls advertising campaign. Original advertising art includes portraits of famous models, such as Cheryl Tiegs, Brooke Shields, Kim Basinger, and Erin Gray. Artists represented include Charles Sheldon and Ralph William Williams. The 2006 addendum consists of approximately one sixth of one cubic foot of papers relating to Cynthia Brown's selection as a Breck Girl, 1988 and her induction into the Breck Hall of Fame.
Arrangement:
Collection divided into four series.

Series 1: Company history, 1946-1990

Series 2: Photographs, 1960-1995

Series 3: Print ads, 1946-1980

Series 4: Original artwork, 1936-1994
Biographical / Historical:
Dr. John Breck is credited with developing one of the first liquid shampoos in the United States, in Springfield Massachusetts in 1908; Breck is also credited with introducing the first ph-balanced shampoo, in 1930. During the early years of the business, distribution remained localized in New England, and the product was sold exclusively to beauty salons until 1946. Advertising for the brand began in 1932, but appeared only in trade publications, such as Modern Beauty Shop.

Edward Breck, son of the founder, assumed management of the company in 1936. Breck became acquainted with Charles Sheldon, an illustrator and portrait painter who is believed to have studied in Paris under Alphonse Mucha, an artist noted for his contributions to Art Nouveau style. Sheldon had achieved some measure of fame for his paintings of movie stars for the cover of Photoplay magazine in the 1920s, and had also done idealized pastel portraits for the cover of Parents magazine. He created his first pastel portraits for Breck in 1936, launching what would become one of America's longest running ad campaigns. When the company began national advertising (and mass distribution) in 1946, the campaign featured Sheldon's 1937 painting of seventeen-year old Roma Whitney, a spirited blonde. Ms. Whitney's profile was registered as Breck's trademark in 1951. When he retired in 1957, Sheldon had created 107 oil paintings and pastels for the company. Sheldon was known to favor ordinary women over professional models, and in the early years of the campaign, the Breck Girls were Breck family members, neighbors or residents of the community in which he worked; company lore holds that nineteen Breck Girls were employees of the advertising agency he founded in 1940. A Breck advertising manager later described Sheldon's illustrations as, "illusions, depicting the quality and beauty of true womanhood using real women as models." The paintings and pastels form a coherent, if derivative, body of work which celebrates an idealized vision of American girlhood and womanhood, an ideal in which fair skin, beauty and purity are co-equal.

Ralph William Williams was hired to continue the Breck Girls campaign after Sheldon's retirement. Between 1957 and his death in 1976, Williams modified the Breck Girl look somewhat through the use of brighter colors and a somewhat heightened sense of movement and individuality. The advertising manager during his tenure recalled that Aat first Williams continued in Sheldon' manner, but in later years, as women became more independent, he would take care to integrate each girl' particular personality; he studied each girl and learned her special qualities. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. Williams work includes pastels of celebrities Cybil Shepard (1968 Junior Miss from Tennessee), Cheryl Tiegs (1968), Jaclyn Smith (1971, 1973), Kim Basinger (1972, 1974) and Brooke Shields (1974) very early in their careers.

By the 1960s, at the height of its success, Breck held about a twenty percent share of the shampoo market and enjoyed a reputation for quality and elegance. Ownership of the company changed several times (American Cyanamid in 1963; Dial Corporation in 1990). The corresponding fluctuations in management of the company and in advertising expenditures tended to undermine the coherence of the national advertising campaign. In addition, despite William's modifications, the image had become dated. Attempts to update the image misfired, further limiting the brand's coherence and effectiveness. Finally, increased competition and an absence of brand loyalty among consumers through the 1970s and 1980s helped push Breck from its number one position into the bargain bin. The Breck Girl campaign was discontinued around 1978, although there have been at least two minor revivals, first in 1992 with the Breck Girls Hall of Fame, and again in 1995 when a search was begun to identify three new Breck Women. Scope and Content: The 188 pieces of original advertising art (62 oil paintings on board, 2 pencil sketches on paper, and 124 pastels on paper) and related photographs, correspondence and business files in this collection document the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood. The collection is a perfect fit with other 20th century Archives Center collections documenting the efforts of American business to reach the female consumer market. The Estelle Ellis Collection (advertising and promotions for Seventeen, Charm, Glamour and House & Garden and many other clients) the Cover Girl Collection (make-up), the Maidenform Collection (brassieres), and the Tupperware Collections offer a prodigious body of evidence for understanding the role women were expected to play as consumers in the 20th century.

These advertising images also offer fertile ground for research into the evolution of popular images of American girlhood and womanhood. The research uses of the collection derive primarily from its value as an extensive visual catalog of the ideal types of American women and girls, arising and coalescing during a period in which 19th century ideals of womanhood were being revisited (the depression, the war years, the immediate post-war period) and continuing, with slight modifications and revisions, through several decades during which those historical ideals were being challenged and revised.
Related Materials:
Several items of packaging, 1930s-1980s are held in the former Division of Home and Community Life (now Division of Cultural and Community Life); an 18k gold Breck insignia pin is in the former.
Provenance:
The Dial Corporation through Jane Owens, Senior Vice President, Gift, June 1998.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shampoos -- advertising  Search this
Hair -- Shampooing  Search this
advertising -- 20th century  Search this
Feminine beauty (Aesthetics)  Search this
Beauty contestants  Search this
Beauty culture  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Pastels (visual works)
Advertisements -- 20th century
Business records -- 20th century
Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0651
See more items in:
Breck Girls Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8391c0d4c-0f44-4123-acb3-bd54f8a86aa3
EDAN-URL:
ead_collection:sova-nmah-ac-0651
Online Media:

A. Bernie Wood Papers

Creator:
Wood, Arthur Bernie, 1921-1986  Search this
Extent:
10 Cubic feet (27 boxes, 2 oversize folders)
Type:
Collection descriptions
Archival materials
Slides (photographs)
Clippings
Negatives
Transparencies
Matchcovers
Placemats
Stationery
Business cards
Business records
Advertisements
Photographs
Drawings
Motion pictures (visual works)
Design drawings
Date:
1942-2001
bulk 1960-1969
Summary:
A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.
Scope and Contents:
The collection documents the post-war development of the franchise business system from an insider's view. Wood participated in almost all aspects of franchising activities from design to ownership. The materials consist of a wide variety of corporate identity elements--primarily visual--developed by Wood under contract to various corporations in the food service industry. Wood delivered his services in design concepts and graphics for advertisers and industrial firms using photo graphics and lithographic media.
Arrangement:
The collection organized into seven series.

Series 1: Personal Materials, 1942-1986, undated

Series 2: Business Materials, 1959-2001, undated

Subseries 1: Franchise information, 1961-2001

Subseries 2: Design work, undated

Subseries 3: Reference materials, 1959-1972

Series 3: McDonald's Corporation, 1957-1985

Subseries 1: Background materials, 1963, 1985, undated

Subseries 2: Corporate materials, 1960-1984

Subseries 3: Newsletters, 1960-1964, 1983

Subseries 4: Advertising and marketing materials, 1957-1978, undated

Subseries 5: Packaging, 1964, undated

Subseries 6: Sales materials, 1963, 1964, [1972?], undated

Subseries 7: Drawings, 1960s-1970s

Series 4: Client Files, 1958-1984

Series 5: Patent and Trademark Materials, 1962-1976

Subseries 1: Patents and patent applications, 1962-1969, 1975-1976

Subseries 2: Trademarks, 1964-1970

Series 6: Photographs, Slides and Negatives, 1963-1975, undated

Subseries 1: Biographical, 1964, 1975, undated

Subseries 2: Client Work, 1963-1968

Subseries 3: Slide Presentations, 1963-1969, undated

Series 7: Audio and Moving Image Materials, 1963, 1964, 1968

Subseries 1: Audio Materials, 1963, 1964, 1968

Subseries 2: Moving Image Materials, undated
Biographical / Historical:
Arthur Bernie Wood (1921-1986) was born in Council Grove, Kansas. Wood graduated from Central High School in Kansas City, Missouri, in 1939 and subsequently attended several junior colleges and business and trade schools. Wood held a variety of positions in typesetting and lithographic services from 1940 until military service in the United States Navy (1942-1945). In the Navy, Wood served as a Laboratory Technician, 1st Class Photographic Specialist at the Naval Air Station, Glenview, Illinois. While in the Navy, Wood produced patentable material for a photo-litho process for instant printing techniques through photosynthesis. After being discharged from the Navy, Wood worked for an art studio that serviced advertising agencies. This work involved reproduction art, direct mailing services, mail order books, and newspaper art for Marshall Field's. From 1958 to 1960, Wood established the A. Bernie Wood Studio in Chicago to provide finished photographic art for leading advertising and print publications and television.

In 1961, Wood founded Admart, Inc., Advertising. As the president and creative director of Admart, he created, promoted, and merchandised the new fast-food corporate image of McDonald's Carry-Out Restaurants. While working for McDonald's, Wood designed interior food service floor plans, a logotype, direct mailing materials, posters, newspaper mat campaigns, and radio taped productions (1963-1964). Wood obtained several patents--beverage cup holder (1964), candy box (1967), finger-grip food product containers (1967), and a refreshment tray-forming template (1964) and trademarks--"Chick'n-2-Go" (1968);"NEATRAE" (1967); and "Ma and Pa's Country Candy Store" (1966). Wood, and Donald Conley formed Neat Containers Associates to promote the use of "Neatrae" and license it.

In 1965, Wood founded a franchise business called Ma and Pa's Country Candy Stores in Arlington Heights, Illinois, which he owned and operated with his wife Marilyn until 1972. They also owned another unit in Long Grove, Illinois. As the director and co-founder of this franchise, Wood was responsible for creating names, trademarks, copyrights, and image materials. He sold franchise rights to others, and there were other Ma and Pa's Country Candy Stores located in the United States, especially in St. Louis. He also designed store interiors and exteriors for other clients and supervised construction. From 1964 to 1965, Wood was a freelance designer and consultant on design, marketing, and franchising issues for restaurants and drive-ins. Other corporate images designed by Wood include: Prince Castle, Neba Roast Beef, and Friar Fish's Fish and Chips. Wood expressed his goal to design an image/logo as one "that would be recognized and one that would relate to products, packaging, properties, people, procedures and promotion. Put together, these elements communicated and coordinated the corporate image."

Wood also developed the concept Dial "All Wood," the use of a memorable association of letters rather than phone numbers (255-9663) and requesting specific phone numbers from the local Illinois Bell Telephone.

Wood married Marilyn Dewar (1923-1981) on May 27, 1942, in Kansas City, Missouri. They had five children: Ronald W.; Rhonda C.; Randall S.; Rayne Ann; and Rodger L.

Wood died on April 5, 1986.
Provenance:
The collection was donated by Rayne Ann Wood, daughter of A. Bernie Wood, on February 25, 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Restaurants  Search this
Trademarks  Search this
Patents  Search this
advertising  Search this
Franchises (Retail trade)  Search this
Genre/Form:
Slides (photographs) -- 20th century
Clippings -- 20th century
Negatives
Transparencies
Matchcovers
Placemats
Stationery
Business cards
Business records -- 1950-2000
Advertisements -- 20th century
Photographs -- 1950-2000
Drawings
Motion pictures (visual works) -- 20th century
Design drawings -- 1950-2000
Citation:
A. Bernie Wood papers, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0962
See more items in:
A. Bernie Wood Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8cfc4a0c6-0591-4be1-81c6-9a0a45f0fb25
EDAN-URL:
ead_collection:sova-nmah-ac-0962
Online Media:

Pepsi-Cola Advertising Collection

Funder:
Pepsi-Cola USA (Purchase, N.Y.)  Search this
Extent:
4.5 Cubic feet (9 boxes)
Type:
Collection descriptions
Archival materials
Cartoons (humorous images)
Advertisements
Date:
1902-1982
Scope and Contents:
The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Pepsi's U.S. advertising, although there are a number of signs and three-dimensional promotional items created for the international market. The international materials date primarily to the late 1960s and 1970s. The materials have been arranged in two series.

Series 1 contains print ads.

Series 2 contains three-dimensional marketing and promotional materials, such as signs, bottle carriers, and thermometers. Within each series, materials have been grouped by size, and there under chronologically (when dates are available).
Related Materials:
This collection complements the "Pepsi Generation" Oral History and Documentation Collection, #111, which includes 29 oral history interviews with people involved with the creation of Pepsi-Cola advertising, television advertisements and related materials.

Researchers interested in the advertising of Pepsi and other soft drinks and beverages should see the Pepsi Generation Oral History Collection (AC #111). The Warshaw Collection of Business Americana (AC #60) contains soft-drink advertising under the subject heading "Beverages." The N. W. Ayer Advertising Agency Collection (AC #59) is arranged by client name and includes beverage advertising for several clients, including Hires and Canada Dry.
Provenance:
Collection donated by Pepsi-Cola USA, May 4, 1984.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Signs and signboards -- 20th century  Search this
Prize contests in advertising  Search this
Sex in advertising  Search this
Comic strips in advertising  Search this
Carbonated beverages  Search this
Beverages -- 20th century  Search this
Soft drink industry -- 20th century  Search this
Bottling  Search this
Radio advertising  Search this
Packaging  Search this
Point-of-sale  Search this
Genre/Form:
Cartoons (humorous images) -- 20th century
Advertisements -- 20th century
Citation:
The Pepsi-Cola Advertising Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0092
See more items in:
Pepsi-Cola Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8fb47798c-9a89-4af6-b400-9c64954ed92b
EDAN-URL:
ead_collection:sova-nmah-ac-0092
Online Media:

Cover Girl Advertising Oral History and Documentation Project

Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Names:
Noxzema Chemical Company  Search this
Extent:
15.5 Cubic feet (30 boxes)
Type:
Collection descriptions
Archival materials
Interviews
Business records
Audiotapes
Bumper stickers
Annual reports
Oral history
Photographs
Press releases
Scrapbooks
Television scripts
Videotapes
Tear sheets
Place:
Hunt Valley (Maryland)
Baltimore (Md.)
Maryland
Date:
1959-1990
Summary:
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.

Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.

Series 1: Research Files

Series 2: Interviewee Files

Series 3: Oral History Interviews

Series 4: Television Advertising Materials

Series 5: Print Advertising Materials

Series 6: Company Publications and Promotional Literature

Series 7: Photographs

Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.

Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.

In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.

Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.

In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.

This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
"The Division of Home and Community Life, Costume Collection (now Division of Cultural and Community Life) holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.

"
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Copyright and trademark restrictions.
Topic:
Women in advertising  Search this
advertising -- 1930-1940 -- California  Search this
Cosmetics -- advertising  Search this
Endorsements in advertising  Search this
Beauty culture  Search this
advertising -- 1950-2000  Search this
African American women -- Beauty culture  Search this
Modelling -- 1950-1990  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Television advertising  Search this
Genre/Form:
Interviews -- 1950-2000
Business records -- 20th century
Audiotapes
Bumper stickers
Annual reports
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Press releases
Scrapbooks -- 20th century
Television scripts
Videotapes
Tear sheets
Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0374
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89b09e4c7-64e7-4074-b65e-0d097966d1e3
EDAN-URL:
ead_collection:sova-nmah-ac-0374
Online Media:

The California Shop Records

Creator:
California Shop.  Search this
Kemp, Helen Misch, 1894-1948 (store owner/manager)  Search this
Kemp, Barbara  Search this
Extent:
1 Cubic foot (2 boxes)
Type:
Collection descriptions
Archival materials
Scrapbooks
Clippings
Photographs
Place:
California -- Fashion -- 1930-1940
New York (N.Y.) -- Fashion -- 1930-1940
Date:
1938-1942
Summary:
The records of the California Shop, a shop specializing in West Coast decorative arts located in New York City, New York.
Scope and Contents note:
Collection consists of a bound volume used as both a log of visitors to the shop and a scrapbook containing newspaper clippings, ephemera, magazine articles, announcements, and invitations to fashion shows. The first few pages of the volume are the guest book. The remaining pages were used as the scrapbook and is in reverse chronological order. There are also loose pages from the volume and its wooden covers, with a portion of a map of the Audencia of Guadalajara used as the cover illustration. Of particular interest are the typewritten manuscripts documenting Kemp's ideas for starting the California Shop. In addition, there are photographs of the shop, possibly in 1941, and Helen Kemp.
Arrangement:
Materials are arranged as a single series.
Biographical / Historical:
Helen Misch Kemp opened the California Shop on November 15, 1938 at 677 Madison Avenue in New York City. Kemp was born April 22, 1894 in New York to Moses and Jennie Misch but had moved to California in 1936 where she worked in the women's clothing trade. Some time later she moved back to New York and noticed a distinction between the clothing and merchandise created in California as opposed to what was being offered in New York. California was also gaining a reputation in the fashion industry for its women designers who were combining chic styles, comfort, and unique colors for the American female market. Armed with a keen eye for fashion and shrewd business sense Kemp opened her shop to provide California craftsmanship to an eastern market. Kemp took annual trips to California to select what she considered was the best for her customers. While the California Shop sold mostly women's clothing it also offered products such as preserves, copper household utensils, cookware, trays, wastebaskets, spice jars, wall pockets, flower containers, pottery, and jewelry. On October 15, 1940, the shop moved to 674 Madison Avenue, where it occupied a larger space. Kemp closed her shop in 1942 due to war time difficulties in getting merchandise from California. Helen Kemp died on February 13, 1948, at the age of fifty-four.
Related Materials:
Archives Center, National Museum of American History

Collections relating to women in business and fashion industry

Estelle Ellis Collection (AC0423)

Brownie Wise Papers (AC0509)

Dorothy Shaver Papers (AC0631)

NW Ayer Advertising Agency Records (AC0059)

Division of Costume Audiovisual Collection (AC0801)

Warshaw Collection of Business Americana (AC0060)

Ming-Ju Sun Garfinckel's Fashion Drawings (AC0897)

Carolyn and Donald Grepke Paper Doll Collection (AC752)

Virginia "Jimmie" Booth Collection (AC0729)

Joseph Magnin Poster Collection (AC0355)
Provenance:
Barbara Kemp
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in business -- 1930-1940  Search this
Women -- Employment  Search this
Women -- History -- 1930-1940 -- New York  Search this
advertising -- 1930-1940 -- California  Search this
advertising -- Clothing and dress -- 1930-1940  Search this
advertising -- Clothing trade -- 1930-1940  Search this
advertising -- Fashion -- 1930-1940  Search this
Genre/Form:
Scrapbooks -- 20th century
Clippings -- 1930-1950
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1930-1940
Citation:
The California Shop Records, 1938-1942, Archives Center, National Museum of American History. Gift of Barbara Kemp.
Identifier:
NMAH.AC.0572
See more items in:
The California Shop Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a5184ea9-93d5-4637-8da2-3239b2d20434
EDAN-URL:
ead_collection:sova-nmah-ac-0572
Online Media:

Marlboro Oral History and Documentation Project

Topic:
Marlboro (cigarette brand)
Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Names:
Leo Burnett, Inc.  Search this
Extent:
17.4 Cubic feet (53 boxes, 1 map-folder)
Type:
Collection descriptions
Archival materials
Color slides
Commercials
Audiotapes
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs)
Place:
Brazil -- advertising
Argentina -- advertising
China -- advertising
Hong Kong -- advertising
Switzerland -- advertising
West Germany -- advertising
Dominican Republic -- advertising
Date:
1926-1988
Scope and Contents:
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad. The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys. Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America. The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures. Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.

Series 1: Research Files, 1943-1987

Series 2, Interviewee Files, 1986

Series 3; Oral History Interviews, 1986

Series 4: Advertising Materials, 1926-1986

Series 5: Promotional items and packaging, 1926-1986

Series 6: Publications and Research Material, 1960-1988

Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Occupation:
Cinematographers  Search this
Topic:
T.V. commercial producers  Search this
Photographers  Search this
Accountants  Search this
advertising -- Cigarettes -- 20th century  Search this
Cowboys -- 20th century  Search this
Advertising, Newspaper -- 20th century  Search this
Smoking -- 1940-1990  Search this
Travel photography -- 1940-1990  Search this
Photography, Advertising -- 20th century  Search this
Advertising photography  Search this
Advertising campaigns -- 20th century  Search this
Cigarette industry -- 20th century  Search this
Cigarettes -- advertising -- 20th century  Search this
Advertising agencies -- 20th century  Search this
Television advertising -- Cigarettes -- 1940-1990  Search this
Advertising, magazine -- 20th century  Search this
Art directors  Search this
Copy writers  Search this
Genre/Form:
Color slides -- 1960-1990
Commercials
Audiotapes -- 1980-1990
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs) -- 1950-2000
Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0198
See more items in:
Marlboro Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f7c0f552-962a-4574-bdd1-3955d34fce16
EDAN-URL:
ead_collection:sova-nmah-ac-0198
Online Media:

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b769193b-0861-4b41-89d1-8b6c8328534b
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

Sterling Drug, Inc. Records

Creator:
Sterling Drug, Inc.  Search this
Winthrop Chemical Company  Search this
Bayer Company  Search this
Names:
Eastman Kodak Co.  Search this
Donor:
History Factory (Chantilly, Virginia)  Search this
Extent:
120 Cubic feet (261 boxes, 16 map-folders)
Type:
Collection descriptions
Archival materials
Business records
Brochures
Advertisements
Manuals
Catalogs
Price lists
Financial records
Photographs
Press releases
Newsletters
Clippings
Date:
1867-1993
Scope and Contents:
The collection contains domestic and foreign advertising for both pharmaceutical and consumer health care products; sales and marketing materials for pharmaceuticals aimed at physicians, such as brochures, package inserts, reports, catalogs, price lists, manuals; the company's business and administrative papers, including annual reports, news releases, clippings, newsletters and publications, financial and corporate files, histories, and photographs.
Arrangement:
The collection is divided into four series. In most instances, original folder titles were retained. In circumstances where there was no folder title, the processing archivist created one derived from the nature of the materials. The contents of some folders were combined.

Series 1: Products, 1946-1948

Series 2: Advertising, 1902-1984

Series 3: Sales and Marketing, 1881-1979

Series 4: Corporate, 1896-1993
Historical:
Sterling Drug was founded in Wheeling, West Virginia in 1901 by two childhood friends, William E. Weiss and Albert H. Diebold, to manufacture and sell a pain-relieving preparation called "Neuralgine." The company's original name was Neuralgyline. Within a few years, Weiss and Diebold realized that expansion required more product lines and that this would be best obtained by acquisition. This policy continued throughout the life of the organization. At least 130 companies were acquired directly or indirectly between 1902 and 1986. In 1913, Weiss and Diebold established intangible assets (trademarks, patents, and copyrights) and tangible assets (offices and plants). By 1914, the company set-up proprietary agencies for overseas trading. Weiss and Diebold changed the name of the company in 1917 from Neuralgyline, which was difficult to say, to Sterling Products.

Sterling Products benefited from World War I. Because supplies of drugs from Germany were cutoff by the Allied blockade, they established the Winthrop Company to manufacture the active ingredients. After the war, Sterling acquired the American Bayer Company in December 1918. They established a separate subsidiary, the Bayer Company, to market Bayer Aspirin. During the 1930s, Winthrop made Sterling a leader in the pharmaceutical field with such renowned products as Luminal, the original phenobarbitol; Salvarsan and Neo-Salvarsan, the first effective drugs in the treatment of syphilis; Prontosil, the first of the sulfa drugs; and Atabrine, the synthetic antimalarial that replaced quinine during World War II. The company expanded overseas in 1938, and eventually operated about seventy plants in about forty countries. Sterling was especially profitable in Latin America. By 1942, the use of Sterling Products as a name was confusing and could not be licensed to conduct business in some states. Therefore, the company namechanged to Sterling Drug, Inc.

In 1988, in order to avoid a hostile takeover by Hofmann-LaRoche, Sterling became a division of Eastman Kodak and remained one until 1994 when Kodak disposed of its health-related businesses. This left Sterling broken up with Sanofi purchasing Sterling's ethical business; Nycomed of Norway purchasing the diagnostic imaging; and SmithKline Beecham purchasing the worldwide over-the counter pharmaceutical business.

Source

Collins, Joseph C. and John R. Gwilt. "The Life Cycle of Sterling Drug, Inc." Bulletin for the History of Chemistry, Volume 25, Number 1, 2000.
Related Materials:
Materials at the Archives Center, National Museum of American History

NW Ayer and Sons Incorporated Advertising Agency Records (AC0059)

Warshaw Collection of Business Americana, Series: Patent Medicines (NMAH.AC.0060)

Parke-Davis Company Records (NMAH.AC.0001)

Norwich Eaton Pharmaceuticals, Inc. Records (NMAH.AC.0329)

Syntex Collection of Pharmaceutical Advertisements (NMAH.AC.0821)

Garfield & Company Records (NMAH.AC.0820)

Materials at the National Museum of American History

Smithsonian Libraries Trade Literature Collection

Division of Medicine and Science holds artifacts related to Sterling Drug, Inc. that include a banner, flag, product packaging, memorabilia, a colander, and a soap dispenser. See accessions 2001.0314, 2004.0129, and 2018.5001.
Provenance:
Collection donated to the Archives Center by the History Factory through Bruce Weindruch (President and CEO), in 2001.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Antibiotics  Search this
Anesthesia  Search this
advertising  Search this
Analgesics  Search this
Barbiturates  Search this
Medicine  Search this
Pharmaceutical industry  Search this
Genre/Form:
Business records -- 20th century
Brochures
Advertisements -- 20th century
Manuals
Catalogs
Price lists
Financial records
Photographs -- 20th century
Press releases
Newsletters -- 20th century
Clippings
Citation:
Sterling Drug, Inc. Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0772
See more items in:
Sterling Drug, Inc. Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep818212b08-946c-4879-a0aa-0083059fd77a
EDAN-URL:
ead_collection:sova-nmah-ac-0772
Online Media:

Parke, Davis Research Laboratory Records.

Author:
Parke, Davis Company  Search this
Collector:
National Museum of American History (U.S.). Division of Medical Sciences  Search this
Names:
Pfizer Inc.  Search this
Warner-Lambert/Parke-Davis  Search this
Warner-Lambert/Parke-Davis. Pharmaceutical Research Division  Search this
Davis, George S.  Search this
Duffield, Samuel P., Dr. (physician, pharmacist)  Search this
Parke, Hervey Coke , 1827-1899  Search this
Extent:
365 Cubic feet (510 boxes, 43 map folders)
Type:
Collection descriptions
Archival materials
Annual reports
Blueprints
Brochures
Catalogs
Correspondence
Employee records
Formulae, chemical
Lantern slides
Newsletters
Newspaper clippings
Notebooks
Price lists
16mm films
Sound recordings
Tracings
Trade literature
Date:
1866-1992
Summary:
The collection documents Parke, Davis and Company, one of the largest and oldest pharmaceutical firms in America.
Scope and Contents:
The collection documents Parke, Davis and Company, one of America's oldest and largest drug makers. Parke, Davis had the first research laboratory in the American pharmaceutical industry. The company played a major role in the development of some of the principle new drugs of the twentieth century and pioneered the field of drug standardization. They were one of the first American firms to produce antitoxins, hormones, and other biologicals. They introduced new and important drugs such as adrenalin, dilantin, chlorenpleniol, and other antibiotics. They also did important research on vitamins, disinfectants, and pencillin.

The collection contains complete documentaion of all the research activities done, including research laboratory notes, correspondence, and published papers. The collection also contains corporate, financial, advertising and sales materials, photographs, and audiovisual materials. The collection is important for those researchers interested in the history of public health, the history of biologicals, pharmaceutical manufacturing and business history.
Arrangement:
Collection is divided into 13 series.

Series 1: Corporate Materials, 1887-1951

Series 2: Financial Materials, 1880-1970

Series 3: Employee/Personnel Materials, 1900-1989

Series 4: Advertising/Sales Materials, 1868-1980

Series 5: Photographs, 1866-1992

Series 6: Notebooks, 1908-1968

Series 7: Control Department Records, 1884-1931

Series 8: Formulas, 1882-1967

Series 9: Equipment Data Files, 1922-1978

Series 10: Publications, 1968-1988

Series 11: Research Materials, 1920-1978

Series 12: Drawings, 1911-1971

Series 13: Addenda, 1867-1970

Series 14: Audio Materials, 1956-1957
Historical:
Parke, Davis and Company traces it's origins to Samuel Pearce Duffield (1833-1916), a physician and pharmacist. Duffield was born in Carlisle, Pennsylvania and his family moved to Detroit when he was an infant. Duffield graduated from the University of Michigan in 1854 and he attended medical school at the University of Pennsylvania, latter leaving for Germany where he studied chemistry and sought treatment for his eyesight. He subsequently earned a Doctor of Philosophy from Ludwig University at Giessen in Germany. Duffield returned to Detroit in 1858 and established a retail drugstore with a strong interest in manufacturing pharmaceuticals. Duffield sought financial partners for his retail and manufacturing venture with A.L. Patrick and Francis C. Conant. Both men retracted their investments and Duffield met Hervey Coke Parke (1927-1899), a native of Bloomfield Hills, Michigan.

Duffield and Parke formed a formal partnership in 1866. George S. Davis, a third partner and traveling salesman previously with Farrand, Sheley and Company, was added 1867. Augustus F. Jennings joined the company as a partner to head manufacturing. The company became known as Duffield, Parke, Davis, & Jennings Company. Duffield withdrew in 1869 and the name Parke, Davis & Company was adopted in 1871. The company incorporated in 1875 and began planning world-wide scientific expeditions to discover new vegetable drugs such as Guarana, Bearsfoot, Eucalyptus Globulus, and Coca. The company first showed a profit in 1876, and the first dividend paid to shareholders in 1878 and dividends paid until mid-1960s. Research was a major activity of the company.

In 1907, Parke, Davis and Company bought 340 acres in northeast Avon Township, Michigan, and called it Parkedale Farm. The farm was dedicated on October 8, 1908, and included sterilization rooms and a vaccine propagating building. By 1909 the farm included 200 horses, 25 to 50 cattle, 150 sheep, and employed 20 men. The horses produced the antitoxin for diphtheria and tetanus, the cattle produced a vaccine for smallpox preventatives, and the sheep made serum. Only the healthiest animals were used and all were well cared for. Exotic plants were also grown on the site and used for drugs. Parke-Davis' chief products were antitoxins and vaccines as well as farm crops for feeding the animals. The farm continued to produce vaccines for diphtheria, scarlet fever, tetanus, smallpox, anthrax, and in the 1950s, the Salk polio vaccine.

Due to a weakening financial position, the company became susceptible to take-over, and was purchased by Warner-Lambert in 1970. Warner Lambert, was then acquired by Pfizer in 2000. In 2007, Pfizer closed its research facilities in Ann Arbor, Michigan.

Source

Rochester Hills Museum at Voon Hoosen Farm (last accessed on September 29, 2021 https://www.rochesterhills.org/Museum/LocalHistory/ParkeDavisFarm.pdf)

Parke, Davis and Company. Parke-Davis At 100...progress in the past...promise for the future. Detroit, Michigan, 1966.
Related Materials:
Materials in the Archives Center, National Museum of American History

Alka-Seltzer Documentation and Oral History Project (NMAH.AC.0184)

N W Ayer Advertising Agency Records (NMAH.AC.0059)

Cover Girl Advertising Oral History Documentation Project (NMAH.AC.0374)

Garfield and Company Records (NMAH.AC.0820)

Albert W. Hampson Commercial Artwork Collection (NMAH.AC.0561)

Ivory Soap Advertising Collection (NMAH.AC.0791)

Kiehl's Pharmacy Records (NMAH.AC.0819)

Alan and Elaine Levitt Advertisement Collection (NMAH.AC.0303)

Medical Sciences Film Collection (NMAH.AC.0222)

Norwich Eaton Pharmaceutical, Inc. Collection (NMAH.AC.0395)

Procter & Gamble Company Product Packaging Collection (NMAH.AC.0836)

Sterling Drug Company Records (NMAH.AC.772)

Syntex Collection of Pharmaceutical Advertising (NMAH.AC.0821)

Warshaw Collection of Business Americana Subject Categories: Medicine (NMAH.AC.0060.S01.01.Medicine)

Warshaw Collection of Business Americana Subject Categories: Patent Medicines (NMAH.AC.0060.S01.01.PatentMedicines)

Materials at the Smithsonian Institution Libraries

Smithsonian Libraries Trade Literature Collection

Trade catalogs related to Parke, Davis & Co.; Warner-Lambert; Pfizer Pharmaceuticals; and Pfizer, Inc.

Materials at Other Organizations

Detroit Public Library, Special Collections

Parke, Davis & Company records, 1892-1959

Scrapbook of clippings, 1929-44; Excursions & Announcements, 1892-1902; and company newsletters.

University of California San Francisco

Drug Industry Documents was created by the University of California San Francisco Library in collaboration with faculty members C. Seth Landefeld, MD and Michael Steinman, MD. Originally established to house documents from an off-label marketing lawsuit against Parke-Davis (United States of America ex rel. David Franklin vs. Parke-Davis), the archive has grown to include documents from additional sources illustrating how the pharmaceutical industry, academic journals and institutions, continuing medical education organizations and regulatory/funding agencies operate in ways that are detrimental to public health.
Separated Materials:
Division of Medicine and Science, National Museum of American History

The division holds objects related to Parke, Davis that primarily include containers (boxes and glass bottles) that held phamrmaceuticals, biologicals (vaccines), crude drugs, and herb packages. See accessions: 1978.0882; 1982.0043; 1982.0043; 1984.0351; 1985.0475; 1988.3152; 1991.0415; 1992.3127; 2001.3066; 2012.0165; and 2018.5001.
Provenance:
The initial collection of approximately 185 cubic feet was donated by the Warner-Lambert Company, through Jerry A. Weisbach, Vice-President and President of the Pharmaceutical Research Division, on February 3, 1982.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Antibiotics  Search this
Architectural Blueprints  Search this
Biologicals  Search this
Chemistry  Search this
Diseases  Search this
Drugs -- 1900-1950  Search this
Drug factories  Search this
Influenza Epidemic, 1918-1919  Search this
Laboratories  Search this
Medical scientists -- 1900-1950  Search this
Patents  Search this
Pharmaceutical industry -- 1900-1950  Search this
Pharmacology -- 1900-1950  Search this
Photographs  Search this
Vaccines  Search this
Genre/Form:
Annual reports -- 20th century
Blueprints -- 20th century
Brochures -- 20th century
Catalogs
Correspondence -- 19th-20th century
Employee records
Formulae, chemical
Lantern slides -- 1900-1950
Newsletters -- 20th century
Newspaper clippings
Notebooks -- 1900-1950
Price lists
16mm films
Sound recordings -- Audiotapes -- Open reel
Tracings
Trade literature
Citation:
Parke, Davis Research Laboratory Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0001
See more items in:
Parke, Davis Research Laboratory Records.
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8869c518d-5cbd-42cf-b508-e688de3bf14d
EDAN-URL:
ead_collection:sova-nmah-ac-0001
Online Media:

Yours for Victory [color advertisement; tear sheet]

Advertiser:
American Rolling Mill Company  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 15.6" x 7.1".)
Container:
Box 40 (Series 3), Folder 4
Type:
Archival materials
Tear sheets
Advertisements
Date:
1942
Scope and Contents:
WWII pilot with plane in background. Idealic home kitchen scene below with caption "A standard of linving worth fighting for."
Local Numbers:
AC0059-0000002 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Steel, Stainless -- 20th century  Search this
World War, 1939-1945  Search this
Airplanes -- Design and construction  Search this
Kitchen appliances  Search this
advertising  Search this
Genre/Form:
Tear sheets -- 1940-1970
Advertisements -- 1940-1950
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / American Rolling Mill Corporation (ARMCO), stainless steel, iron
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82dbd2198-9592-42cb-9ce8-f82a449757a8
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8416

Armco markets range from rockets to tableware, [black & white advertisement; tear sheet]

Advertiser:
American Rolling Mill Company  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 13.3" x 11.3".)
Container:
Box 43 (Series 3), Folder 1
Type:
Archival materials
Tear sheets
Advertisements
Date:
1958
Scope and Contents:
Rocket and tableware.
Local Numbers:
AC0059-0000003 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Steel, Stainless -- 20th century  Search this
Rockets (Aeronautics)  Search this
Tableware  Search this
advertising  Search this
Genre/Form:
Tear sheets -- 1940-1970
Advertisements -- 1950-1960
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / American Rolling Mill Corporation (ARMCO), stainless steel, iron
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8bb5c42f5-2ef4-42f5-a041-ce978f5e8a91
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8417

Puzzle,Takitapart

Physical Description:
paper (box, instructions material)
wood (pieces material)
metal (coin material)
Measurements:
overall: 1.5 cm x 7.75 cm x 7.75 cm; 19/32 in x 3 1/16 in x 3 1/16 in
Object Name:
Puzzle
puzzle
Place made:
United States
Date made:
1938-1939
Subject:
Mathematics  Search this
Mathematical Recreations  Search this
Credit Line:
Gift of Edith R. Meggers
ID Number:
MA.335289
Catalog number:
335289
Accession number:
314637
See more items in:
Medicine and Science: Mathematics
Science & Mathematics
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a5-2e71-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_694572
Online Media:

Imperial Airways Interesting Facts About This Type of Map

Manufacturer:
Curwen Press Ltd., 1863-1958  Search this
Stuarts Advertising Agency  Search this
Artist:
Hans Erni, 1909-2015  Search this
Sponsor:
Imperial Airways  Search this
Medium:
Poster, Advertising, Commercial Aviation
Dimensions:
2-D - Unframed (H x W): 63.3 × 101.9cm (2 ft. 15/16 in. × 3 ft. 4 1/8 in.)
Type:
ART-Posters, Original Art Quality
Country of Origin:
United Kingdom
Date:
1938
Inventory Number:
A19900607000
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv9a259baf5-7d88-42fd-8de1-0d1fe6db1cdf
EDAN-URL:
edanmdm:nasm_A19900607000
Online Media:

Imperial Airways The Most Luxurious Flying Boat in the World

Manufacturer:
Ben Johnson & Co., Ltd.  Search this
Sponsor:
Imperial Airways  Search this
Artist:
James Gardner, 1908-1995  Search this
Other:
Stuarts Advertising Agency  Search this
Medium:
Poster, Advertising, Commercial Aviation
Dimensions:
2-D - Unframed (H x W): 63.3 × 101.4cm (2 ft. 15/16 in. × 3 ft. 3 15/16 in.)
Type:
ART-Posters, Original Art Quality
Country of Origin:
United Kingdom
Date:
1937
Inventory Number:
A19900623000
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv9f657cdb4-0bcd-4fd3-a4df-c80cc7dc78e9
EDAN-URL:
edanmdm:nasm_A19900623000
Online Media:

Imperial Airways - An Ensign Airliner for European Services

Manufacturer:
Ben Johnson & Co., Ltd.  Search this
Sponsor:
Imperial Airways  Search this
Artist:
James Gardner, 1908-1995  Search this
Other:
Stuarts Advertising Agency  Search this
Medium:
Poster, Advertising, Commercial Aviation
Dimensions:
2-D - Unframed (H x W): 63.5 x 101.6cm (25 x 40 in.)
Type:
ART-Posters, Original Art Quality
Country of Origin:
United Kingdom
Date:
1938
Inventory Number:
A19900629000
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv93613df56-b5c2-4ffb-b82c-85ef1518b4d5
EDAN-URL:
edanmdm:nasm_A19900629000
Online Media:

Imperial Airways The Frobishers, Fastest British Air Liners

Manufacturer:
Ben Johnson & Co., Ltd.  Search this
Sponsor:
Imperial Airways  Search this
Artist:
James Gardner, 1908-1995  Search this
Other:
Stuarts Advertising Agency  Search this
Medium:
Poster, Advertising, Commercial Aviation
Dimensions:
2-D - Unframed (H x W): 63.5 x 101.6cm (25 x 40 in.)
Type:
ART-Posters, Original Art Quality
Country of Origin:
United Kingdom
Date:
1939
Inventory Number:
A19900630000
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv971c7cde8-0e9a-4824-8d69-bd559a46b161
EDAN-URL:
edanmdm:nasm_A19900630000
Online Media:

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