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Gilpatric, John Guy

Collection Creator:
Morehouse, Harold E., 1894-1973  Search this
Container:
Box 5, Folder 10
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Permissions Requests
Collection Citation:
Harold E. Morehouse Flying Pioneers Biographies Collection, Acc. XXXX-0450, National Air and Space Museum, Smithsonian Institution.
See more items in:
Harold E. Morehouse Flying Pioneers Biographies collection
Harold E. Morehouse Flying Pioneers Biographies collection / Series 1.1: Biographies of Flying Pioneers 1.1
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0450-ref139
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Advertising

Collection Creator:
W. Atlee Burpee Company  Search this
W. Atlee Burpee Co.  Search this
Burpee, W. Atlee (Washington Atlee), 1858-1915  Search this
Burpee, David, 1893-1980  Search this
Wm. Henry Maule (Firm)  Search this
James Vick's Sons (Rochester, N.Y.).  Search this
Type:
Archival materials
Scope and Contents:
Files and images related to Burpee's extensive advertising and marketing efforts. Included are correspondence, records, and reports generated by publishers, advertising agencies, and Burpee advertising staff; ad mock-ups, proofs and graphics; papers related to promotional and publicity campaigns, and premium seed offers; and customer correspondence and testimonials.
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by the Archives of American Gardens.
Collection Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records
Identifier:
AAG.BUR2, Subseries 2.3
See more items in:
W. Atlee Burpee & Company Records - Accretion 2
W. Atlee Burpee & Company Records - Accretion 2 / Series 2: Business Records
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_component:sova-aag-bur2-ref1766

Check from N. W. Ayer & Son, Advertising Agency, Philadelphia

Collection Creator:
W. Atlee Burpee Company  Search this
W. Atlee Burpee Co.  Search this
Burpee, W. Atlee (Washington Atlee), 1858-1915  Search this
Burpee, David, 1893-1980  Search this
Wm. Henry Maule (Firm)  Search this
James Vick's Sons (Rochester, N.Y.).  Search this
Extent:
1 File
Container:
Box 328, Folder 39
Type:
Archival materials
Files
Date:
1910
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by the Archives of American Gardens.
Collection Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records
See more items in:
W. Atlee Burpee & Company Records - Accretion 2
W. Atlee Burpee & Company Records - Accretion 2 / Series 2: Business Records / 2.3: Advertising / Records and Reports
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_component:sova-aag-bur2-ref1817

A. T. De La Mare Horticultural Advertising Agency

Collection Creator:
W. Atlee Burpee Company  Search this
W. Atlee Burpee Co.  Search this
Burpee, W. Atlee (Washington Atlee), 1858-1915  Search this
Burpee, David, 1893-1980  Search this
Wm. Henry Maule (Firm)  Search this
James Vick's Sons (Rochester, N.Y.).  Search this
Extent:
1 File
Container:
Box 329, Folder 9
Type:
Archival materials
Files
Date:
1928
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by the Archives of American Gardens.
Collection Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records
See more items in:
W. Atlee Burpee & Company Records - Accretion 2
W. Atlee Burpee & Company Records - Accretion 2 / Series 2: Business Records / 2.3: Advertising / Records and Reports
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_component:sova-aag-bur2-ref1827

Joseph Pedott Papers

Creator:
Joseph Enterprises, Inc. (Location of Meeting--San Francisco, California; )  Search this
Pedott, Joseph  Search this
Extent:
2 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Advertisements
Oral history
Audiotapes
Interviews
Design drawings
Photographs
Packaging
Date:
circa 1976-2005, 2008
Summary:
Papers relating to products developed and marketed by Joseph Enterprises, Inc., including the Chia Pet and the Clapper. The collection includes internal business documentation including correspondence, design drawings, and photographs. Print advertising and packaging samples as well as audiovisual materials make up an important part of the collection. The video collection includes commercials for the Chia and Clapper products as well as clips of product mentions in popular entertainment. In addition, there are two recorded oral history interviews with Joseph Pedott.
Scope and Contents:
The collection documents the Chia Pet, the Clapper, and other products of Joseph Enterprises, Inc. Other materials include packaging and advertising campaigns by Joseph Pedott Advertising & Marketing for other companies. While fragmentary and limited in extent, these materials illustrate the progress of Joe Pedott's career from a one-man advertising agency to a modest scale, enduring marketing business. The papers include early advertising work for small local clients and for a national client (Eversharp/Parker Pen) and well as early television for a variety of retail products. There is little on unsuccessful products, often just a few advertisements. The materials are complemented by the oral history interviews.
Arrangement:
Collection organized into eight series.

Series 1: Oral History Interviews, September 2004, April 2008

Series 2: Chia Pet, 1981-2005, undated

Series 3: The Clapper, 1976-1985, undated

Series 4: Scribe Ett, 1981, 1984, undated

Series 5: Eversharp Pen Company, undated

Series 6: Various Products, 1985, undated

Series 7: Newspaper Clippings, 1989-2004, undated

Series 8: Audiovisual Materials, 1979-2005, undated

Subseries 8.1, Commercials, 1979-2005

Subseries 8.2, Promotions, 1996-2001
Biographical / Historical:
Joseph Pedott was born April 14, 1932 in Chicago. He attended the University of Illinois, where he and friend Daryl Peters, began the advertising company, Pedott & Peters. They successfully began producing commercials for automotive and retail companies and made a large amount of money by the time they reached the age of twenty-one. After making a bad business investment the partners focused on completing college. They began building up the company upon graduation.

Pedott and Peters worked together for several years before deciding to dissolve the partnership. Pedott then began working for R. Jack Scott, a Chicago advertising agency. Pedott worked for Scott for just over two years and during that time, out-performed those with more experience in the advertising field. Pedott left Chicago for San Francisco in 1956. He worked briefly at a small firm on commission before forming his own agency, Joseph Pedott Advertising & Marketing. Pedott's firm was innovative in advertising techniques. The company was the first to use "dealer tagging," a technique used at the ends of television commercials. During the last five seconds of the commercial consumers would learn where the advertised item could be purchased.

While attending a Chicago house wares show Pedott noticed the Chia Pet. He spoke with the product owner and learned that while the product was selling well, the owner was losing money on every Chia sold. Pedott bought the name and concept and reworked the manufacturing of the product after a trip to Mexico to witness first hand how the Chias were made. Later pedott moved Chia manufacturing to China. Pedott created a new company, Joseph Enterprises, Inc., (JEI) to manufacture the Chias. Joseph Pedott Advertising ran the advertising campaigns for all of JEI's products while continuing to work for non JEI clients.

After improving the quality of the product, the "new" Chia arrived on the market in 1982 and quickly expanded throughout the country, sold largely at drugstores. Today, the Chia Pet has large name recognition among the American public and continues to be a popular gift, especially at Christmas time. The line has expanded beyond the original ram and bull shapes to include a variety of animals (pig, elephant, kitten, dinosaur, etc.) as well as famous cultural icons such as Jerry Garcia, Bugs Bunny and various Looney Tunes characters, and Homer and Bart Simpson. In addition, the Chia Herb Garden entered the market in the mid-1990s.

Pedott's other success, the Clapper, came about through the advertising campaign for the Great American Turn On. Pedott discovered that the original product did not work properly and felt the owners were cheating their customers. JEI bought the product, including the patent, and reworked the electrical wiring to ensure that the company was selling a high quality product. As with the Chia Pet, The Clapper and its advertising, like the Chia, are familiar to a large number of Americans.

Note: Material for this section was taken from Joe Pedott Oral History Interview Abstract, September 20, 2004, Joseph Pedott Papers, Archives Center, National Museum of American History, Smithsonian Institution.
Related Materials:
Materials in the National Museum of American History

The Division of Culture and the Arts holds artifacts related to this collection (Accession # 2005.3116) that include:

1. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet dog

2. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet ram

3. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet bull

4. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia-saurus

5. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia Shrek character

6. Handmade Clay Decorative Planter with Chia Seeds, Donkey from Shrek

7. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Jerry Garcia Chia

8. Bigmouth: A portable, plastic garbage bag holder

9A. CD Mobile antenna with packaging

9B. CB Mobile monitor with box

10. Video recorder with packaging

11. Metal detector with packaging

12. Pen set with frame and packaging

13. Light switch with box

14. Light switch with packaging

15. Jar lid opener with box

16. Tapeless measure with packaging

17A. Pen, engraving

17B. Pen, engraving with packaging

17C. Pen, engraving with packaging

17D. Pen, engraving with packaging

18A. Knife, Pumpkin cutter

18B. Knife, Pumpkin cutter

18C. Knife, Pumpkin cutter

18D. Knife, Pumpkin cutter

18E. Knife with packaging

18F. Pumpkin cutter with packaging
Provenance:
The collection was donated by Joseph Pedott, 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Novelties  Search this
Toys  Search this
Popular culture  Search this
Marketing  Search this
Genre/Form:
Advertisements
Oral history
Audiotapes
Interviews
Design drawings
Photographs -- 1950-2000
Packaging
Citation:
Joseph Pedott Papers, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0898
See more items in:
Joseph Pedott Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0898
Online Media:

A. Bernie Wood Papers

Creator:
Wood, Arthur Bernie, 1921-1986  Search this
Extent:
10 Cubic feet (27 boxes, 2 oversize folders)
Type:
Collection descriptions
Archival materials
Slides (photographs)
Clippings
Negatives
Transparencies
Matchcovers
Placemats
Stationery
Business cards
Business records
Advertisements
Photographs
Drawings
Motion pictures (visual works)
Design drawings
Date:
1942-2001
bulk 1960-1969
Summary:
A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.
Scope and Contents:
The collection documents the post-war development of the franchise business system from an insider's view. Wood participated in almost all aspects of franchising activities from design to ownership. The materials consist of a wide variety of corporate identity elements--primarily visual--developed by Wood under contract to various corporations in the food service industry. Wood delivered his services in design concepts and graphics for advertisers and industrial firms using photo graphics and lithographic media.
Arrangement:
The collection organized into seven series.

Series 1: Personal Materials, 1942-1986, undated

Series 2: Business Materials, 1959-2001, undated

Subseries 1: Franchise information, 1961-2001

Subseries 2: Design work, undated

Subseries 3: Reference materials, 1959-1972

Series 3: McDonald's Corporation, 1957-1985

Subseries 1: Background materials, 1963, 1985, undated

Subseries 2: Corporate materials, 1960-1984

Subseries 3: Newsletters, 1960-1964, 1983

Subseries 4: Advertising and marketing materials, 1957-1978, undated

Subseries 5: Packaging, 1964, undated

Subseries 6: Sales materials, 1963, 1964, [1972?], undated

Subseries 7: Drawings, 1960s-1970s

Series 4: Client Files, 1958-1984

Series 5: Patent and Trademark Materials, 1962-1976

Subseries 1: Patents and patent applications, 1962-1969, 1975-1976

Subseries 2: Trademarks, 1964-1970

Series 6: Photographs, Slides and Negatives, 1963-1975, undated

Subseries 1: Biographical, 1964, 1975, undated

Subseries 2: Client Work, 1963-1968

Subseries 3: Slide Presentations, 1963-1969, undated

Series 7: Audio and Moving Image Materials, 1963, 1964, 1968

Subseries 1: Audio Materials, 1963, 1964, 1968

Subseries 2: Moving Image Materials, undated
Biographical / Historical:
Arthur Bernie Wood (1921-1986) was born in Council Grove, Kansas. Wood graduated from Central High School in Kansas City, Missouri, in 1939 and subsequently attended several junior colleges and business and trade schools. Wood held a variety of positions in typesetting and lithographic services from 1940 until military service in the United States Navy (1942-1945). In the Navy, Wood served as a Laboratory Technician, 1st Class Photographic Specialist at the Naval Air Station, Glenview, Illinois. While in the Navy, Wood produced patentable material for a photo-litho process for instant printing techniques through photosynthesis. After being discharged from the Navy, Wood worked for an art studio that serviced advertising agencies. This work involved reproduction art, direct mailing services, mail order books, and newspaper art for Marshall Field's. From 1958 to 1960, Wood established the A. Bernie Wood Studio in Chicago to provide finished photographic art for leading advertising and print publications and television.

In 1961, Wood founded Admart, Inc., Advertising. As the president and creative director of Admart, he created, promoted, and merchandised the new fast-food corporate image of McDonald's Carry-Out Restaurants. While working for McDonald's, Wood designed interior food service floor plans, a logotype, direct mailing materials, posters, newspaper mat campaigns, and radio taped productions (1963-1964). Wood obtained several patents--beverage cup holder (1964), candy box (1967), finger-grip food product containers (1967), and a refreshment tray-forming template (1964) and trademarks--"Chick'n-2-Go" (1968);"NEATRAE" (1967); and "Ma and Pa's Country Candy Store" (1966). Wood, and Donald Conley formed Neat Containers Associates to promote the use of "Neatrae" and license it.

In 1965, Wood founded a franchise business called Ma and Pa's Country Candy Stores in Arlington Heights, Illinois, which he owned and operated with his wife Marilyn until 1972. They also owned another unit in Long Grove, Illinois. As the director and co-founder of this franchise, Wood was responsible for creating names, trademarks, copyrights, and image materials. He sold franchise rights to others, and there were other Ma and Pa's Country Candy Stores located in the United States, especially in St. Louis. He also designed store interiors and exteriors for other clients and supervised construction. From 1964 to 1965, Wood was a freelance designer and consultant on design, marketing, and franchising issues for restaurants and drive-ins. Other corporate images designed by Wood include: Prince Castle, Neba Roast Beef, and Friar Fish's Fish and Chips. Wood expressed his goal to design an image/logo as one "that would be recognized and one that would relate to products, packaging, properties, people, procedures and promotion. Put together, these elements communicated and coordinated the corporate image."

Wood also developed the concept Dial "All Wood," the use of a memorable association of letters rather than phone numbers (255-9663) and requesting specific phone numbers from the local Illinois Bell Telephone.

Wood married Marilyn Dewar (1923-1981) on May 27, 1942, in Kansas City, Missouri. They had five children: Ronald W.; Rhonda C.; Randall S.; Rayne Ann; and Rodger L.

Wood died on April 5, 1986.
Provenance:
The collection was donated by Rayne Ann Wood, daughter of A. Bernie Wood, on February 25, 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Restaurants  Search this
Trademarks  Search this
Patents  Search this
advertising  Search this
Franchises (Retail trade)  Search this
Genre/Form:
Slides (photographs) -- 20th century
Clippings -- 20th century
Negatives
Transparencies
Matchcovers
Placemats
Stationery
Business cards
Business records -- 1950-2000
Advertisements -- 20th century
Photographs -- 1950-2000
Drawings
Motion pictures (visual works) -- 20th century
Design drawings -- 1950-2000
Citation:
A. Bernie Wood papers, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0962
See more items in:
A. Bernie Wood Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0962
Online Media:

Victor S. Johnson Jr. Files

Collection Creator:
Johnson, Victor S., Sr., 1882-1943  Search this
Johnson, Victor, Jr., 1906-  Search this
Aladdin Industries, Inc. (Nashville, Tenn.).  Search this
Type:
Archival materials
Date:
1914-1983
Scope and Contents:
The largest series in the collection, it is divided into three subseries: biographical data, subject files, and files about Aladdin Divisions. The subject files are arranged alphabetically. The files cover a wide range of topics from the Atomic Energy Commission to research and development matters within the company to the King-Seeley Thermos case. The files include correspondence (both incoming and outgoing), product literature, internal memos, drawings, advertisements, financial data, company histories, and documentation on Aladdin's subsidiaries, such as Aladdin Electronics and Aladdin Synergetics Inc. Overlap exists between Victor S. Johnson Jr. Files and other series. For example, company histories are found in Series 1: Historical and Background Materials, 1919-1997, but some of the same material is duplicated in Johnson's files. Researchers should consult both as some items are annotated.

There are several subject files that are noteworthy. The William Adler Advertising Agency, 1947-1979, played a large role in promoting Aladdin and its products. Many of the promotional campaigns and other literature about Aladdin products can be found here. The Carl Bramming files document the head of research and development at Aladdin and provide insight into product development through the drawings found in the files. The King-Seeley Thermos case files, 1962-1980, highlight Aladdin's involvement over the trademark use of the word thermos. In a 1963 court ruling, it was established that Aladdin and its customers use the word thermos in all lowercase, never use the word in solid capitals letters and can only have an initial capital letter if the rules of grammar require it. Additionally, the word thermos must be preceded by a possessive of the name Aladdin and in advertising it must clearly identify material as Aladdin.

The subseries dealing with Aladdin Divisions contains the Jack Imber's files, 1932-1960, documenting the relationship between Johnson and his managing Director of Aladdin Industries Limited in England. The board of director's files, 1950-1959, contain financial data, sales and inventories data, and product information.
Collection Restrictions:
Collection is open for research but the oversize map folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Aladdin Industries, Inc. Records, 1889-2002, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0844, Series 3
See more items in:
Aladdin Industries, Inc. Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0844-ref115

William H. Adler, Inc. (advertising agency)

Collection Creator:
Johnson, Victor S., Sr., 1882-1943  Search this
Johnson, Victor, Jr., 1906-  Search this
Aladdin Industries, Inc. (Nashville, Tenn.).  Search this
Container:
Box 106, Folder 9
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research but the oversize map folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Aladdin Industries, Inc. Records, 1889-2002, Archives Center, National Museum of American History.
See more items in:
Aladdin Industries, Inc. Records
Aladdin Industries, Inc. Records / Photographs / 15.7: General
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0844-ref1291

Henry J. Kaufman and Associates Records

Creator:
Luchs, Kenneth J.  Search this
Henry J. Kaufman and Associates (Washington, D.C.)  Search this
Names:
Kaufman, Henry J.  Search this
Extent:
2 Cubic feet
Type:
Collection descriptions
Archival materials
Correspondence
Advertisements
Newsletters
Scrapbooks
Photographs
Date:
1930-1980
bulk 1930s-1970s
Summary:
Materials relating to Henry J. Kaufman, including photographs and ID cards; and the records of the Kaufman firm, including six scrapbooks, one for each decade; company newsletters, photographs, and other papers detailing the business history of the company as well as its social and other internal activities.
Scope and Contents note:
This collection consists of various business papers, personal papers, and advertising samples of Henry Kaufman and the Washington, D.C. advertising firm Henry J. Kaufman and Associates. The bulk of the collection consists of seven scrapbooks from the 1930s-1970s that detail the company's social and internal activities as well as business history. Researchers will find this collection particularly valuable for its insight into office culture and the ways in which it changes throughout the decades.

Series 1, Business Papers, 1930s-1980s, contains various business papers, photographs, and advertising samples relating to Henry J. Kaufman and Associates.

Subseries 1.1, Scrapbooks, 1930s-1970s, contains seven scrapbooks put together by Henry J. Kaufman and Associates. The scrapbooks contain press coverage of the firm, newspaper clippings relating to members of the company, information regarding clients and campaigns, photographs of company events, and examples of office humor and culture. Five of the scrapbooks are divided by decade, beginning with the 1930s and ending with the 1970s, but two of the books cover date ranges longer than one decade. The scrapbook contained in Box 5 is dedicated mainly to Kaufman's tenure as president of the Advertising Club of Metropolitan Washington, Incorporated. Several of the scrapbook pages have been disassembled, but there are numbered and photocopied pages to maintain the provenance of the collection. The folders labeled "Material" contain the material originally located on the disassembled scrapbook pages.

Subseries 1.2, Newsletters, 1933, circa 1958, 1968-75, 1978, contains editions of the company newsletter The Kaufman Report, an earlier newsletter entitled Corner Stone, and a direct mail piece.

Subseries 1.3, Advertising Campaigns, circa 1962-1990s, undated, contains an assortment of advertisements sponsored by Henry J. Kaufman and Associates. Highlights are the Porsche Corporation, The Wall Street Journal, and a portfolio of advertising samples from 1977-1979.

Subseries 1.4, Other Materials, 1951-1984, undated, contains a variety of business papers, correspondence, photographs, personnel lists, and press coverage related to the agency. Henry J. Kaufman and Associates relocated to the Canal Street Building in 1963, and a number of the documents and photographs in this subseries are related to the move.

Series 2, Kaufman's Personal Papers, 1950s-1990s, undated, contains information pertaining more to Henry J. Kaufman than to the company. The most substantive parts of the series are photographs of Kaufman and tributes relating to his birthdays and death.
Arrangement:
The collection is divided into two series.

Series 1, Business Papers, 1930s-1980s

Series 2, Kaufman's Personal Papers, 1950s-1990s, undated
Biographical/Historical note:
Henry J. Kaufman (1906-1997) founded his Washington, D.C. based advertising agency in 1929, only months before the stock market crash. Business in some companies was quite poor after the collapse, and many desperate executives were willing to risk money on advertising. The agency Henry J. Kaufman and Associates profited from the risk and grew rapidly, adding public relations and other services and eventually became the largest advertising firm in the Washington, D.C. area. The company had both local and national clients and campaigns, including the Porsche Corporation and the Society of American Florists. In addition to its print media, the agency was especially successful in the field of radio advertising, sponsoring an award in commercial radio announcing as well as regularly winning awards of its own. Kaufman was a member of the Advertising Club of Metropolitan Washington, Incorporated (known as the Ad Club) and served as president in the 1940s. He was considered the founder and "dean" of Washington, D.C. advertising and headed Henry J. Kaufman and Associates for fifty years until he sold it in the late 1970s. He stayed active in consulting work and acted as a mentor to others in the advertising field until his death in 1997. Kaufman and his wife Irma were married sixty-six years.
Related Materials:
Mateials in the Archives Center

NW Ayer Advertising Agency Records (NMAH.AC.0059)

Caroline R. Jones Collection (NMAH.AC.0552)
Provenance:
The collection was donated to the Archives Center in June 2003 by Mr. Kaufman's nephew, Kenneth J. Luchs.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Correspondence -- 20th century
Advertisements -- 20th century
Newsletters -- 20th century
Scrapbooks -- 20th century
Photographs -- 20th century
Citation:
Henry J. Kaufman and Associates Records, 1930s-1970s Archives Center, National Museum of American History. Gift of Kenneth J. Luchs.
Identifier:
NMAH.AC.0843
See more items in:
Henry J. Kaufman and Associates Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0843

Garfield & Company Records

Creator:
United States. War Production Board.  Search this
Garfield & Co.  Search this
Source:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Former owner:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Extent:
15 Cubic feet (17 boxes, 11 oversized folders)
Type:
Collection descriptions
Archival materials
Ledgers (account books)
Correspondence
Sales records
Tax records
Date:
1909-1969
Summary:
The collection documents Garfield and Company, a pharmaceutical manufacturer in New Jersey during the twentieth century. Garfield and Company, founded by Isidor Z. Garfield (1863-1951), made Seidlitz Powder, a commonly known medication composed of tartaric acid, sodium bicarbonate, and potassium sodium tartrate that was used as a mild cathartic by dissolving it in water and then drinking it. Materials include customer files, invoices, correspondence, advertising and packaging materials, calendars, posters, financial records, and an oral and video history with Julius Garfield, son of Isidor Z. Garfield.
Scope and Contents:
The Garfield Company Records are divided into seven series: Series 1, Historical Background; Series 2, Customer Materials; Series 3, Correspondence, 1937-1952; Series 4, Financial Records, 1918-1950; Series 5, Advertising and Packaging Materials, 1923-1968 and undated; Series 6, Drawings/Diagrams, 1958; and Series 7, Photographs, circa 1950s. The collection documents Garfield and Company, a pharmaceutical manufacturer in New Jersey during the twentieth century. Garfield and Company made Seidlitz Powder, a commonly known medication composed of a mixture of tartaric acid, sodium bicarbonate, and potassium sodium tartrate that was used as a mild cathartic by dissolving it in water and then drinking it. The records include customer files, correspondence, advertising, packaging, audio visual materials, photographs, packaging, advertising and financial records. The collection provides good insight into the company during the World War II period and the hardship conditions under which they operated, such as delays in receiving raw materials and difficulty with labor.

Series 1, Historical Background, 1915-1969 and undated, consists of newspaper clippings and articles, corporate identity pieces (letterhead and envelopes), correspondence, and audio visual materials about Garfield and Company. The majority of the correspondence relates to machinery companies and their ability to provide equipment and expertise to manufacture powders and handle packaging issues. Other correspondence relates to advertising agencies and the State of New Jersey Division of Employment Security. The correspondence with Seil, Putt and Rusby, Inc., documents an analytical, consulting and research chemists firm that conducted testing for Garfield. The audio visual materials contain an oral history with Julius Garfield, son of Isidor Garfield on ½" VHS video footage (OV 820.1-2) and a demonstration of how Seidlitz powders are manufactured. The video footage, of which there are two copies, is approximately one hour in length and is divided into two segments. The first segment features the manufacturing equipment producing Seidlitz powders and the second segment features an informal interview with Julius Garfield discussing his father's background and his father's automation of the process of packaging Seidlitz powders. The audio cassettes (OTC 820.1-2) contain a more detailed oral history with Julius Garfield. He provides additional information about his father's background, his brother's (especially George's) background, and the history of the company. Curator Ray Kondratus, of the Division of Medicine and Science, National Museum of American History, conducted the oral history interview, circa 1970s.

Series 2, Customer Materials, 1909-1952, includes materials about customers who had a business relationship with Garfield and Company. The materials are divided into two subseries, Subseries 1, Index Card Files, 1909-1939 and Subseries 2, Customer Files, 1949, 1951-1952.

Subseries 1, Index Card Files, 1909-1939, contains customer names, addresses, and order history from 1909 to the 1920s. They are arranged geographically by city and alphabetically by customer name. They adhere to a color coding schema. Department stores are designated yellow; wholesalers pale blue; second jobbers buff; and chain drug stores are pink. The cards are annotated revealing information about the customer's personality, job information, and the specific salesman for that account.

Subseries 2, Customer Files, 1949, 1951-1952, is arranged alphabetically by customer name. The files contain invoices/receipts for companies, department stores, drug stores, and other organizations that ordered Seidlitz powder from Garfield and Company. The receipts include the name and address of the company and the cost for each order. Also included are bills of lading documenting where the shipment was sent and who received it.

Series 3, Correspondence, 1937-1952, is arranged alphabetically and consists of letters to and from other companies, individuals, and the War Production Board. Some general subject files are also here. The War Production Board correspondence contains information about the use and salvage of raw materials in the factory; requests to purchase certain types of materials; and compliance with quarterly requests for inventory, purchases, and usage of certain foods and materials. Included in the general subject files is documentation about insurance and workers compensation claims for employees of Garfield and Company. The documentation includes primarily State of New York Department of Labor Workers Compensation forms and accident/injury reports. The reports provide detailed information on the nature of the accident/injury, hourly wage and demographic information about the employee.

Series 4, Advertising and Packaging Materials, 1923-1968 and undated, and is divided into four subseries, Subseries 1, Advertising Materials, 1923-1968 and undated; Subseries 2, Posters, 1940s and undated; Subseries 3, Radio Broadcasts, 1951-1964, and Subseries 4, Packaging Materials, 1953 and undated.

Subseries 1, Advertising Materials, 1923-1968 and undated, contains primarily proofs of advertisements for Garfield Seidlitz powders, merchandising reports, price lists, metal printing plates for two advertisements, and calendars. The advertising proofs are in color, black-and-white, and pencil on tracing paper and were prepared by firms such as F.M. Advertising Agency, Inc. There are some pin-up calendars advertising Clairol, Inc., products, 1943, and other pin-ups advertising Garfield and Company Seidlitz powders, 1950-1951.

Subseries 2, Posters, 1940s and undated, consists of posters for Garfield and Company Seidlitz powders and war posters created from woodcuts by Frances "Fran" O'Brien Garfield and Ernest Hamlin Baker. Garfield and Baker designed the posters for the Putnum County Defense Council of New York. Garfield and Company distributed the posters.

Subseries 3, Radio Broadcasts, 1951-1964, contains two 5" inch reel-to-reel audio tapes of radio broadcasts for Garfield and Company products and four audio discs (33 rpm and 87 rpm) of radio broadcasts.

Subseries 4, Packaging Materials, 1953 and undated, consists primarily of labels for Seidlitz powders and cardboard carton packages for transporting and displaying Seidlitz powders. The labels are paper and primarily two and one half by four inches. They feature standard language about the Seidlitz powders. They are imprinted with the name of a specific drug company, such as Hazeltine and Perkins Drug Company or Gill Brook Laboratories. There are some labels that have been imprinted on aluminum sheets. The cardboard cartons are for Seidlitz powders, cough syrups, laxatives, rhinitis tablets, diarrhea remedies, and toothpaste. Packaging specific to a company/manufacturer is arranged alphabetically under the name of the company.

Series 5, Financial Records, 1918-1950, is divided into four subseries: Subseries 1, Invoices, 1918-1941; Subseries 2, Sales Books and Ledgers, 1939-1947 and undated; Subseries 3, Receipts, 1948-1952; and Subseries 4, Tax Materials, 1936-1950 and consists primarily of tax information for the company and specific employees, sales ledgers and invoices and receipts.

Subseries 1, Invoices, 1918-1941, contains invoices issued by Garfield and Company to companies, department stores, drug stores, and other organizations for purchases of Seidlitz Powders. Included are bills of lading. The subseries are arranged alphabetically. See also Series 2, Customer Files, 1949, 1951-1952.

Subseries 2, Sales Books and Ledgers, 1939-1947 and undated, documents order information about the number of tins, carts, and packs of Seidlitz powder sold to specific companies.

Subseries 3, Receipts, 1948-1952, is arranged alphabetically by name of company and contains documentation on products and services that Garfield and Company purchased and used. For example, they purchased soda bicarbonate from the American Cyanamid Company and used the Bronx Haulage Company for rubbish removal.

Subseries 4, Tax Materials, 1936-1950, contains employee wage records, tax returns, employee withholding exemption certificates, and invoices for Samuel Markowitz, an accountant. Some of the records detail the name of the employee, time worked (days and hours), wages, deductions, and wage paid.

Series 6, Drawings/Diagrams, 1958, contains one line drawing for hot water at the Garfield Company, December, 1958, and pencil sketches and diagrams for wiring of the tins and cartons machinery, 1958.

Series 7, Photographs, circa 1950s, contains black-and-white photographs of Isidor Garfield, employees operating packaging machinery, an exterior view of the manufacturing facility, and a store display.
Arrangement:
The collection is arranged into seven series.

Series 1: Historical Background, 1915-1969 and undated

Series 2: Customer Materials, 1909-1952

Subseries 2.1: Index Card Files, 1909-1939

Subseries 2.2: Customer Files, 1949, 1951-1952

Series 3: Correspondence, 1937-1952

Series 4: Financial Records, 1918-1950

Subseries 4.1: Invoices, 1918-1941

Subseries 4.2: Sales Books and Ledgers, 1939-1947 and undated

Subseries 4.3: Receipts, 1948-1952

Subseries 4.4: Tax Materials, 1936-1950

Series 5: Advertising and Packaging Materials, 1923-1968 and undated

Subseries 5.1, Advertising Materials, 1923-1968 and undated

Subseries 5.2: Posters, 1940s and undated

Subseries 5.3: Radio Broadcasts, 1951-1964

Subseries 5.4: Packaging Materials, 1953 and undated

Series 6: Drawings/Diagrams, 1958

Series 7: Photographs, circa 1950s
Biographical / Historical:
Garfield and Company of Edison, New Jersey, was the largest manufactures of Seidlitz Powders in the United States. Garfield and Company was founded by Isidor Z. Garfield (1863-1951), a New York pharmacist, who began manufacturing powders in 1908. Garfield was born in Russia and graduated from the University of Moscow with a degree in chemistry. He came to the United States in 1888 with his wife Frances and their first-born son, Louis. Three other sons, George, Julius, and Henry, were born in the United States. Garfield developed an automated process to package reactive ingredients (US Patent 1,091,568) in March, 1914. The process separately packaged the powders in moisture-proof wrappers so druggists no longer had to mix the compounds. In 1916, Garfield patented a machine for measuring and compressing powders (US Patent 1,177,854). Both of Garfield's patents were assigned to Samuel Loewy of New York City. After Garfield died, his sons, Julius and George Garfield inherited the business. The New Jersey manufacturing plant closed in 1980.
Related Materials:
Packaging equipment used by Garfield and Company is located in the Division of Medicine and Science. See Accession #1979.1144.
Provenance:
This collection was donated by Julius and George Garfield in 1979.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Reference copies of audio visual materials must be used. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Antacids  Search this
Packaging  Search this
Pharmaceutical industry  Search this
Genre/Form:
Ledgers (account books)
Correspondence -- 20th century
Sales records
Tax records
Citation:
Garfield and Company Records, dates, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0820
See more items in:
Garfield & Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0820

Clique Advertising Agency

Collection Creator:
United States. War Production Board.  Search this
Garfield & Co.  Search this
Collection Source:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Container:
Box 9, Folder 8
Type:
Archival materials
Date:
1949
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Reference copies of audio visual materials must be used. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Garfield and Company Records, dates, Archives Center, National Museum of American History
See more items in:
Garfield & Company Records
Garfield & Company Records / Series 3: Correspondence
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0820-ref1305

Advertisements for Garfield (by F.M. Advertising Agency Inc.), and proofs

Collection Creator:
United States. War Production Board.  Search this
Garfield & Co.  Search this
Collection Source:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Container:
Box 16, Folder 1
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Reference copies of audio visual materials must be used. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Garfield and Company Records, dates, Archives Center, National Museum of American History
See more items in:
Garfield & Company Records
Garfield & Company Records / Series 4: Advertising and Packaging Materials / 4.1: Advertising Materials, 1923-1968 and undated
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0820-ref1345

Sterling Drug, Inc. Records

Creator:
Sterling Drug, Inc.  Search this
Winthrop Chemical Company  Search this
Bayer Company  Search this
Donor:
History Factory (Chantilly, Virginia)  Search this
History Factory (Chantilly, Virginia)  Search this
Names:
Eastman Kodak Co.  Search this
Extent:
120 Cubic feet (261 boxes, 16 map-folders)
Type:
Collection descriptions
Archival materials
Business records
Brochures
Advertisements
Manuals
Catalogs
Price lists
Financial records
Photographs
Press releases
Newsletters
Clippings
Date:
1867-1993
Scope and Contents:
The collection contains domestic and foreign advertising for both pharmaceutical and consumer health care products; sales and marketing materials for pharmaceuticals aimed at physicians, such as brochures, package inserts, reports, catalogs, price lists, manuals; the company's business and administrative papers, including annual reports, news releases, clippings, newsletters and publications, financial and corporate files, histories, and photographs.
Arrangement:
The collection is divided into four series. In most instances, original folder titles were retained. In circumstances where there was no folder title, the processing archivist created one derived from the nature of the materials. The contents of some folders were combined.

Series 1: Products, 1946-1948

Series 2: Advertising, 1902-1984

Series 3: Sales and Marketing, 1881-1979

Series 4: Corporate, 1896-1993
Historical:
Sterling Drug was founded in Wheeling, West Virginia in 1901 by two childhood friends, William E. Weiss and Albert H. Diebold, to manufacture and sell a pain-relieving preparation called "Neuralgine." The company's original name was Neuralgyline. Within a few years, Weiss and Diebold realized that expansion required more product lines and that this would be best obtained by acquisition. This policy continued throughout the life of the organization. At least 130 companies were acquired directly or indirectly between 1902 and 1986. In 1913, Weiss and Diebold established intangible assets (trademarks, patents, and copyrights) and tangible assets (offices and plants). By 1914, the company set-up proprietary agencies for overseas trading. Weiss and Diebold changed the name of the company in 1917 from Neuralgyline, which was difficult to say, to Sterling Products.

Sterling Products benefited from World War I. Because supplies of drugs from Germany were cutoff by the Allied blockade, they established the Winthrop Company to manufacture the active ingredients. After the war, Sterling acquired the American Bayer Company in December 1918. They established a separate subsidiary, the Bayer Company, to market Bayer Aspirin. During the 1930s, Winthrop made Sterling a leader in the pharmaceutical field with such renowned products as Luminal, the original phenobarbitol; Salvarsan and Neo-Salvarsan, the first effective drugs in the treatment of syphilis; Prontosil, the first of the sulfa drugs; and Atabrine, the synthetic antimalarial that replaced quinine during World War II. The company expanded overseas in 1938, and eventually operated about seventy plants in about forty countries. Sterling was especially profitable in Latin America. By 1942, the use of Sterling Products as a name was confusing and could not be licensed to conduct business in some states. Therefore, the company namechanged to Sterling Drug, Inc.

In 1988, in order to avoid a hostile takeover by Hofmann-LaRoche, Sterling became a division of Eastman Kodak and remained one until 1994 when Kodak disposed of its health-related businesses. This left Sterling broken up with Sanofi purchasing Sterling's ethical business; Nycomed of Norway purchasing the diagnostic imaging; and SmithKline Beecham purchasing the worldwide over-the counter pharmaceutical business.

Source

Collins, Joseph C. and John R. Gwilt. "The Life Cycle of Sterling Drug, Inc." Bulletin for the History of Chemistry, Volume 25, Number 1, 2000.
Related Materials:
Materials at the Archives Center, National Museum of American History

NW Ayer and Sons Incorporated Advertising Agency Records (AC0059)

Warshaw Collection of Business Americana, Series: Patent Medicines (NMAH.AC.0060)

Parke-Davis Company Records (NMAH.AC.0001)

Norwich Eaton Pharmaceuticals, Inc. Records (NMAH.AC.0329)

Syntex Collection of Pharmaceutical Advertisements (NMAH.AC.0821)

Garfield & Company Records (NMAH.AC.0820)

Materials at the National Museum of American History

Smithsonian Libraries Trade Literature Collection

Division of Medicine and Science holds artifacts related to Sterling Drug, Inc. that include a banner, flag, product packaging, memorabilia, a colander, and a soap dispenser. See accessions 2001.0314, 2004.0129, and 2018.5001.
Provenance:
Collection donated to the Archives Center by the History Factory through Bruce Weindruch (President and CEO), in 2001.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Antibiotics  Search this
Anesthesia  Search this
advertising  Search this
Analgesics  Search this
Barbiturates  Search this
Medicine  Search this
Pharmaceutical industry  Search this
Genre/Form:
Business records -- 20th century
Brochures
Advertisements -- 20th century
Manuals
Catalogs
Price lists
Financial records
Photographs -- 20th century
Press releases
Newsletters -- 20th century
Clippings
Citation:
Sterling Drug, Inc. Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0772
See more items in:
Sterling Drug, Inc. Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0772
Online Media:

Breck Girls Collection

Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Names:
Basinger, Kim  Search this
Gray, Erin  Search this
Hamill, Joan  Search this
Shields, Brooke  Search this
Tiegs, Cheryl  Search this
Extent:
6.5 Cubic feet (16 boxes, 188 pieces of original artwork)
Type:
Collection descriptions
Archival materials
Photographs
Pastels (visual works)
Advertisements
Business records
Date:
circa 1936-1995
Summary:
The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.
Scope and Contents:
188 pieces of original advertising art (mostly pastel drawings), and photographs, correspondence, and business records, documenting the development and evolution of the Breck Girls advertising campaign. Original advertising art includes portraits of famous models, such as Cheryl Tiegs, Brooke Shields, Kim Basinger, and Erin Gray. Artists represented include Charles Sheldon and Ralph William Williams. The 2006 addendum consists of approximately one sixth of one cubic foot of papers relating to Cynthia Brown's selection as a Breck Girl, 1988 and her induction into the Breck Hall of Fame.
Arrangement:
Collection divided into four series.

Series 1: Company history, 1946-1990

Series 2: Photographs, 1960-1995

Series 3: Print ads, 1946-1980

Series 4: Original artwork, 1936-1994
Biographical / Historical:
Dr. John Breck is credited with developing one of the first liquid shampoos in the United States, in Springfield Massachusetts in 1908; Breck is also credited with introducing the first ph-balanced shampoo, in 1930. During the early years of the business, distribution remained localized in New England, and the product was sold exclusively to beauty salons until 1946. Advertising for the brand began in 1932, but appeared only in trade publications, such as Modern Beauty Shop.

Edward Breck, son of the founder, assumed management of the company in 1936. Breck became acquainted with Charles Sheldon, an illustrator and portrait painter who is believed to have studied in Paris under Alphonse Mucha, an artist noted for his contributions to Art Nouveau style. Sheldon had achieved some measure of fame for his paintings of movie stars for the cover of Photoplay magazine in the 1920s, and had also done idealized pastel portraits for the cover of Parents magazine. He created his first pastel portraits for Breck in 1936, launching what would become one of America's longest running ad campaigns. When the company began national advertising (and mass distribution) in 1946, the campaign featured Sheldon's 1937 painting of seventeen-year old Roma Whitney, a spirited blonde. Ms. Whitney's profile was registered as Breck's trademark in 1951. When he retired in 1957, Sheldon had created 107 oil paintings and pastels for the company. Sheldon was known to favor ordinary women over professional models, and in the early years of the campaign, the Breck Girls were Breck family members, neighbors or residents of the community in which he worked; company lore holds that nineteen Breck Girls were employees of the advertising agency he founded in 1940. A Breck advertising manager later described Sheldon's illustrations as, "illusions, depicting the quality and beauty of true womanhood using real women as models." The paintings and pastels form a coherent, if derivative, body of work which celebrates an idealized vision of American girlhood and womanhood, an ideal in which fair skin, beauty and purity are co-equal.

Ralph William Williams was hired to continue the Breck Girls campaign after Sheldon's retirement. Between 1957 and his death in 1976, Williams modified the Breck Girl look somewhat through the use of brighter colors and a somewhat heightened sense of movement and individuality. The advertising manager during his tenure recalled that Aat first Williams continued in Sheldon' manner, but in later years, as women became more independent, he would take care to integrate each girl' particular personality; he studied each girl and learned her special qualities. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. Williams work includes pastels of celebrities Cybil Shepard (1968 Junior Miss from Tennessee), Cheryl Tiegs (1968), Jaclyn Smith (1971, 1973), Kim Basinger (1972, 1974) and Brooke Shields (1974) very early in their careers.

By the 1960s, at the height of its success, Breck held about a twenty percent share of the shampoo market and enjoyed a reputation for quality and elegance. Ownership of the company changed several times (American Cyanamid in 1963; Dial Corporation in 1990). The corresponding fluctuations in management of the company and in advertising expenditures tended to undermine the coherence of the national advertising campaign. In addition, despite William's modifications, the image had become dated. Attempts to update the image misfired, further limiting the brand's coherence and effectiveness. Finally, increased competition and an absence of brand loyalty among consumers through the 1970s and 1980s helped push Breck from its number one position into the bargain bin. The Breck Girl campaign was discontinued around 1978, although there have been at least two minor revivals, first in 1992 with the Breck Girls Hall of Fame, and again in 1995 when a search was begun to identify three new Breck Women. Scope and Content: The 188 pieces of original advertising art (62 oil paintings on board, 2 pencil sketches on paper, and 124 pastels on paper) and related photographs, correspondence and business files in this collection document the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood. The collection is a perfect fit with other 20th century Archives Center collections documenting the efforts of American business to reach the female consumer market. The Estelle Ellis Collection (advertising and promotions for Seventeen, Charm, Glamour and House & Garden and many other clients) the Cover Girl Collection (make-up), the Maidenform Collection (brassieres), and the Tupperware Collections offer a prodigious body of evidence for understanding the role women were expected to play as consumers in the 20th century.

These advertising images also offer fertile ground for research into the evolution of popular images of American girlhood and womanhood. The research uses of the collection derive primarily from its value as an extensive visual catalog of the ideal types of American women and girls, arising and coalescing during a period in which 19th century ideals of womanhood were being revisited (the depression, the war years, the immediate post-war period) and continuing, with slight modifications and revisions, through several decades during which those historical ideals were being challenged and revised.
Related Materials:
Several items of packaging, 1930s-1980s are held in the former Division of Home and Community Life; an 18k gold Breck insignia pin is in the former. See Accession #:
Provenance:
The Dial Corporation through Jane Owens, Senior Vice President, Gift, June 1998.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shampoos -- advertising  Search this
Hair -- Shampooing  Search this
advertising -- 20th century  Search this
Feminine beauty (Aesthetics)  Search this
Beauty contestants  Search this
Beauty culture  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Pastels (visual works)
Advertisements -- 20th century
Business records -- 20th century
Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0651
See more items in:
Breck Girls Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0651
Online Media:

Ernie Smith Jazz Film Collection

Performer:
Basie, Count, 1904-  Search this
Webster, Ben  Search this
Armstrong, Louis, 1901-1971  Search this
Ellington, Duke, 1899-1974  Search this
Fitzgerald, Ella, 1917-1996  Search this
Goodman, Benny (Benjamin David), 1909-1986  Search this
Jamal, Ahmad, 1930-  Search this
Robinson, Bill, 1878-1949  Search this
Davis, Miles  Search this
Collector:
Smith, Ernie  Search this
Names:
Apollo Theatre (New York, N.Y.)  Search this
Extent:
30 Cubic feet (352 film reels , 16 mm)
Type:
Collection descriptions
Archival materials
Motion pictures (visual works)
Place:
Harlem (New York, N.Y.) -- 20th century
Date:
1894-1979
Summary:
More than 300 reels of 16mm black and white and color film, silent and sound, fiction and documentary motion picture film documenting jazz and related musical performances, social and popular dance styles and performances, jazz musicians, performance locales, and documentation of African-American popular culture. A list of featured performers in the collection is shown below. The films are frequently compilations produced by Smith for lectures.
Scope and Contents:
The collection consists of 352 reels of 16mm motion picture film. Most of the film is 16mm black and white and sound (composite optical track print), although a few titles are silent or in color. The collection is comprised of compilation reels created by Ernie Smith to accompany his lectures, topical compilation reels created by Ernie Smith, compilation reels created by the Archives Center, and single title reels. The Archives Center produced master and reference video copies using a wet-gate telecine film-to-tape transfer system. Titles were often combined to allow for increased ease of handling, storage, and duplication.

The collection is strongest in the areas of jazz dance styles including Lindy Hop and tap, overviews of jazz musical performers and styles; specific jazz musicians and performers including Duke Ellington, Louis Armstrong, Cab Calloway, Woody Herman, Artie Shaw, Bob Crosby, Lionel Hampton, Count Basie, Jack Teagarden as well as a wide range of female vocalists; and documentation of the New York jazz and club scene. The collection includes feature films and excerpts from feature films, Soundies and other film shorts, television kinescopes, and documentary films.
Arrangement:
The collection is arranged into one series and is not arranged in accordance with standard archival procedures. The breadth of the collection and the existence of so many multiple topic and/or performer compilation reels made it impossible to impose traditional archival series order. Therefore, each reel is described at the item level in the container list.
Biographical / Historical:
Ernie Smith began collecting jazz-related film in 1955. He wrote the entry about jazz film in the "Grove Dictionary of Jazz," and worked with Marshall Stearns on the book "Jazz Dance."
Ernest (Ernie) Smith began collecting jazz and jazz dance films during the mid-1950s. An Art Director for a New York advertising agency, Smith had a long-standing interest in jazz and jazz dance that began during his youth in Pittsburgh, Pa. Early on, Smith discovered that jazz music was best appreciated while dancing. He became an accomplished Lindy Hopper, frequenting both white and African American ballrooms.

His job at the advertising agency supported Smith's two passions - painting and jazz dance and music. Smith was also a film enthusiast so, in 1954, after taking a jazz class at the New School taught by Marshall Stearns, a leading jazz scholar, he began collecting examples of jazz and jazz dance on film. In the process of creating his film collection, Smith became one of the leading authorities on jazz and jazz dance films. He collaborated with Stearns on the 1964 book Jazz Dance, compiling the book's jazz dance film listing. He also wrote the extensive entry on jazz film for the 1988 edition of New Grove Dictionary of Jazz .

Smith built his film collection by identifying films of potential interest and acquiring them through trade and purchase. He created lecture reels on specific topics -- the history of jazz, social dance, tap dance, Duke Ellington, Lindy Hop -- and presented lecture/screenings nationally and internationally. He also provided footage for numerous documentaries and maintained active relationships with filmmakers, other film collectors, jazz scholars, the swing dance community, and musicians.

Ernie Smith donated his film collection to the Archives Center in 1993. He continues to lecture and participate in swing dance activities, but he devotes the majority of his time to painting and related artistic pursuits.
Provenance:
The Archives Center acquired the collection from Ernie Smith in 1993.
Restrictions:
Collection is open for research but the films are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Tap dancing -- 1930-1970  Search this
Motion pictures and music -- 1930-1970  Search this
Dancing in motion pictures, television, etc. -- 1930-1970  Search this
Television and music -- 1930-1970  Search this
Jazz -- 20th century -- United States  Search this
Jazz musicians -- 1930-1970  Search this
Jazz dance -- 1930-1970  Search this
African Americans in the performing arts -- 1930-1970  Search this
Genre/Form:
Motion pictures (visual works) -- 20th century
Citation:
Ernie Smith Jazz Film Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0491
See more items in:
Ernie Smith Jazz Film Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0491

Nike Advertising Oral History and Documentation Collection

Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Creator:
Nike, Inc.  Search this
Names:
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Interviewee:
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews
Place:
Beaverton (Or.)
Portland (Oregon)
Date:
1958 - 1992
Summary:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes'simpact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Genre/Form:
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews -- 1970-1990
Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0448
Online Media:

Advertising agency: FCO Univas (London)

Collection Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Nike, Inc.  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
1983 - 1984
Collection Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Nike Advertising Oral History and Documentation Collection
Nike Advertising Oral History and Documentation Collection / Series 1: Research Files / 1.1: Materials Compiled by the Center for Advertising History
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0448-ref12

Advertising agency: Chiat/Day

Collection Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Nike, Inc.  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
1983 - 1987
Collection Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Nike Advertising Oral History and Documentation Collection
Nike Advertising Oral History and Documentation Collection / Series 1: Research Files / 1.1: Materials Compiled by the Center for Advertising History
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0448-ref13

Advertising agency: John Brown & Company

Collection Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Nike, Inc.  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Date:
1976 - 1991
Collection Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Nike Advertising Oral History and Documentation Collection
Nike Advertising Oral History and Documentation Collection / Series 1: Research Files / 1.1: Materials Compiled by the Center for Advertising History
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0448-ref14

Advertising agency: Morton Advertising, Inc.

Collection Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Nike, Inc.  Search this
Container:
Box 1, Folder 4
Type:
Archival materials
Date:
1976 - 1991
Collection Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Nike Advertising Oral History and Documentation Collection
Nike Advertising Oral History and Documentation Collection / Series 1: Research Files / 1.1: Materials Compiled by the Center for Advertising History
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0448-ref16

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