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Pears' Soap / The Very Best. [On front of card: with profile portrait of actress Mary Anderson] [Point-of-purchase display.]

Advertiser:
Pears' Soap  Search this
Names:
Anderson, Mary Antoinette, 1859-1940  Search this
Beecher, Henry Ward, 1813-1887  Search this
Langtry, Lilllie, 1853-1929  Search this
Wilson, Erasmus, Sir, 1809-1884  Search this
Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
1 Item (col., 24 x 17.5 cm.)
Container:
Box 7, Folder 4
Type:
Archival materials
Paintings
Point-of-purchase displays
Advertising cards
Date:
1885
Scope and Contents:
Portrait of woman in profile, with advertising text on verso, including testimonials from Henry Ward Beecher, Erasmus Wilson, Lillie Langtry, and others, showing signatures. This portrait depicts Mary Antoinette Anderson, a celebrated stage actress. The verso advertises "Pears' Soap / FOR TOILET AND NURSERY" and claims that it "Specially [sic] Prepared for the delicate skin of Ladies and Children..." Hanging device glued to verso.
Both sides of card shown in scan.
Biographical / Historical:
Biography available in Wikipedia article.
Local Numbers:
Ivorydata4 1100

0300600267 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Actresses  Search this
Advertising, Point-of-sale  Search this
Soap  Search this
hands -- Care and hygiene  Search this
Endorsements in advertising  Search this
Children  Search this
Complexion  Search this
Women in advertising  Search this
Genre/Form:
Paintings -- Reproductions
Point-of-purchase displays
Advertising cards
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Soap, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Soap
Warshaw Collection of Business Americana Subject Categories: Soap / Business Records, Marketing Material, and Other
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8db553917-2d9f-446f-8728-c09c2fd6cb75
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-soap-ref766

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Pan-Hellenic Council, American, founded 1930  Search this
Percy C. Ifill, American, 1914 - 1973  Search this
Arthur Courtney Logan, American, 1909 - 1973  Search this
National Association of Black Social Workers, American, founded 1968  Search this
The Girl Friends, Inc., American, founded 1927  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National Insurance Association, American, founded 1921  Search this
National Urban League, American, founded 1910  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Medical Association, American, founded 1895  Search this
National Council of Negro Women, founded 1935  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
National Association of University Women, American, founded 1910  Search this
National Dental Association, American, founded 1913  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Shriners International, American, founded 1870  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
American Bridge Association, American, founded 1932  Search this
Simeon Golar, American, 1929 - 2013  Search this
369th Veterans Association, American  Search this
National Alliance of Postal and Federal Employees, American, founded 1913  Search this
Alliance for Women in Media, American, founded 1951  Search this
Congressional Black Caucus, American, founded 1971  Search this
National Business League, American, founded 1900  Search this
Morehouse College, American, founded 1867  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Daughters of Isis, American, founded 1910  Search this
Alvin Ailey, American, 1931 - 1989  Search this
Dr. Gloria Toote, American, 1931 - 2017  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 9/16 in. (27.5 × 21.4 × 1.4 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Detroit, Wayne County, Michigan, United States, North and Central America
Kenya, Africa
Barbados, Caribbean, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1974
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Funeral customs and rites  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Sororities  Search this
Travel  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.8
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd596329946-b260-4d18-be3e-b5393a7ee34a
EDAN-URL:
edanmdm:nmaahc_2012.167.8
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  • View <I>Delegate</I> digital asset number 1

Fuller Brush Company Records

Creator:
Fuller Brush Company  Search this
Extent:
32.5 Cubic feet (77 boxes, 1 map-folder)
Type:
Collection descriptions
Archival materials
Articles
Clippings
Ledgers (account books)
Letters (correspondence)
Motion picture film
Newsletters
Photographs
Printed materials
Programs (documents)
Reports
Sales catalogs
Sales records
Trade catalogs
Trade literature
Training manuals
Financial statements
Market surveys
Business records
Place:
Connecticut -- Hartford
Kansas
Date:
1890-2017
Summary:
The collection documents the Fuller Brush Company founded by Alfred C. Fuller in 1906.
Content Description:
The collection documents the Fuller Brush Company from the early years of its existence. The contents include photographs; ledgers; correspondence; internal reports; manufacturing facility studies; quality control reports; financial statements; sales data; company newsletters, some loose and some in bound form; other internal publications; advertising; trade literature; product manuals; catalogs; training manuals and employee handbooks; company annual reports; convention programs and materials; films; materials relating to employee incentives; vinyl records of radio broadcasts; scripts, pressbooks, and other promotional material for motion pictures; informational audio-cassete tapes; contracts, trial testimonies, and other legal papers; industry surveys and marketing campaign proposals; and clippings and printed materials.
Arrangement:
Collection is arranged into thirteen series. Unless otherwise noted, material is arranged chronologically.

Series 1: Historical background, 1916-2001

Series 2: Corporate records, 1917-2010 (bulk 1973-1976)

Series 3: Marketing, 1941-2013

Series 4: Operational records, 1913-1976 (bulk 1969-1976)

Series 5: Financial materials, 1919-1996

Series 6: Personnel, 1922-1984

Series 7: Sales managers, 1922-1990

Series 8: Distributors, 1921-2006

Series 9: Publications, 1920-1999

Series 10: Product materials, 1912-2017

Series 11: Photographs, circa 1890-2000

Series 12: Press Clippings and Publicity, 1921-2010

Series 13: The Fuller Brush Man and The Fuller Brush Girl, 1947-1953, 2004 (bulk 1947-1952).
Historical:
Founded in 1906 by Alfred C. Fuller in Hartford, Connecticut, the Fuller Brush Company predominately sold a wide range of cleaning products, marketed for personal care, housekeeping, and commercial users. Mostly a direct-selling company, it is perhaps best known for its independent, door-to-door salesmen, a figure referred to in popular culture as "the Fuller Brush Man." Calling on the housewives of America, the Fuller Brush Man would visit households with a gift, flyers, and a case full of samples, with which he would demonstrate the use of cleaning implements of various shapes and sizes. Through techniques such as developing new products based on customer feedback, and providing a satisfaction guarantee by allowing for product returns during the Fuller Brush Man's next visit, the Fuller Brush Company inspired new levels of trust and credibility in direct selling. In return, the company reaped massive profits. During the peak of the company's popularity, in around the 1950s, the Fuller Brush Man was a ubiquitous part of the American landscape, alluded to in comic strips, radio programs, and popular films, such as the 1948 Red Skelton comedy The Fuller Brush Man and the 1950 comedy The Fuller Brush Girl, starring Lucille Ball.

The Fuller Brush Company continually used its resources to promote and establish the identity of the Fuller Brush Man, to its own salespeople as well as the public. Traditional print advertisements were supplemented with extensive publicity coverage, carefully crafted by the Fuller Brush Company's advertising and public relations team. The company fostered a culture of achievable aspiration among new recruits, through in-house publications, which celebrated the accomplishments of fellow dealers, incentive programs, and a career ladder pipeline, which allowed high achieving salesmen to advance from independent dealers to regional sales managers--who were considered formal employees of the Fuller Brush Company. Some sales managers became local celebrities in their districts, adding their own charisma to the development of the Fuller Brush Man--such as New York District's Al Teetsel--whose "Fine and Dandy" personal motto established a cult following. Other Fuller Brush Company salesmen used the Fuller Brush Man's distinctive optimism, pluck, and perseverance to later become celebrities in their own right, such as evangelist Billy Graham, who attributed his high school days as a successful Fuller Brush Man to his future success.

While the Fuller Brush Company is best known for its door-to-door network of Fuller Brush Men, and its household products division, the company experimented with various channels of distribution and other specialized products during its over 100-year history. The Fuller Brush Company produced implements to clean guns during World War II, and in 1945 was honored with the E Award for its war effort contributions. In the 1940s, the Fuller Brush Company introduced female salespeople, or "Fullerettes" to their door-to-door ranks (mostly to promote their Debutante Cosmetics line, released by Daggett & Ramsdell, Inc. in 1948). The company returned to actively recruiting Fullerettes in 1966, and thereafter welcomed distributors of either sex. The company's Machine Division produced the mast for the sailboat "Columbia" in 1958, and in the 1960s, its Marine Division produced items for the maintenance of nautical equipment. Around the 1960s, its Household Division incorporated new items such as vitamins and hormone treatments into its personal care product line. The company experimented with retail brick-and-mortar locations, and, in 1974, instigated a telemarketing program. After 1985, the Fuller Brush Company began to move away from door-to-door sales techniques, redeveloping its sale channel distribution system to include mail order catalogs, a secure sales website for distributors, network-marketing techniques, and a reinterpretation of sales territories for distributors where district territories began to blur in favor of nationwide sales opportunities.

Founded in Hartford, Connecticut, the company remained in the region through the 1960s, though the company shifted locations to larger offices and manufacturing facilities as it grew. In 1960, operational facilities and headquarters moved to a large, custom-built campus in East Hartford, Connecticut. However, in 1968, the company was acquired by the Kitchens of Sara Lee, Inc. (then a part of the Consolidated Foods Corporation). During the 1970s the Fuller Brush Company experienced rapid changes in administration and organization. Under President Nat Zivin, headquarters relocated to Niles, Illinois in 1973. Later the same year, headquarters and operations moved to a large manufacturing facility in Great Bend, Kansas. The company remained a division of Sara Lee until 1989.

The Fuller Brush Company grew to involve multiple subsidiaries, including many that were international. The Fuller Brush Company established a wholly-owned Canadian subsidiary in 1921, called the Fuller Brush Company, Limited. In 1942, the Fuller Brush Company bought out a competitor, the Albany, New York-based Mohawk Brush Company. The "bristlecomb" hairbrush, introduced by the Mohawk Brush Company in 1928, remained one of the Fuller Brush Company's signature products. In 1961, the Fuller Brush Company founded and incorporated Charter Supply Corporation as a wholly-owned Mohawk subsidiary. Charter Products operated as a "private label" division, to rebrand duplicate products. The Fuller Brush Company also owned subsidiaries in Mexico; in 1968, the Fuller Brush Company held 100% interest in House of Fuller, S.A. and Charter de Mexico, S.A., both established in Mexico. Also in 1968, the Fuller Brush Company was a partial owner of House of Fuller (Jamaica), Ltd. The Fuller Brush Company conducted business around the world, including dealings in England, France, Jamaica, Trinidad, Puerto Rico, Spain, and Venezuela.

With growth came legal challenges. The Green River Ordinance, established in 1931, placed limits on door-to-door sales. The Fuller Brush Company challenged the ordinance, when it went to the Supreme Court in 1937. Over the course of its history, the Fuller Brush Company weathered lawsuits ranging from trademark disputes to labor treatment complaints from area managers in Puerto Rico.

After the sale by Sara Lee in 1989, the Fuller Brush Company was held by a series of private owners, including Lee Turner and Stuart A. Ochiltree. In June 1994, CPAC, Inc. purchased the company. In 1995, CPAC, Inc. also bought a longtime competitor of the Fuller Brush Company, Stanley Home Products, a company founded in 1929 by Stanley Beverage, a former sales vice president for the Fuller Brush Company. The two companies became siblings under the same parent organization; items from the Stanley Home Products line were sold by Fuller Brush Company distributors, and manufactured at the Fuller Brush Company plant in Great Bend. In 2012, both the Fuller Brush Company and Stanley Home Products filed for Chapter 11 bankruptcy. The companies merged their product lines and catalogs, eliminating equivalent products, to cut costs and streamline operations.

In December 2012, David Sabin and Chicago-based private equity firm Victory Park Capital purchased the Fuller Brush Company. The company headquarters moved to Napa Valley, California. Facing increased financial difficulties, in 2016 the company began to phase out its independent distributor system and domestic manufacturing operations. Around January 2018, the company was sold to Galaxy Brush LLC of Lakewood, New Jersey.
Biographical:
Alfred C. Fuller (January 13, 1885 - December 4, 1973), was founder and first president of the Fuller Brush Company, as well as the "original Fuller Brush Man." He was born in rural Nova Scotia, to parents Leander Joseph Fuller and Phebe Jane Collins. The eleventh of twelve children, Fuller took pride in the resilient and self-sufficient spirit he developed growing up on a Nova Scotian farm, and valued such qualities throughout his life over formal education. Long after his success, he promoted himself as an average man among average men.

In 1903, at age eighteen, Alfred Fuller left his family home in Nova Scotia, and followed siblings who settled in the United States. He moved in with his sister Annie and her husband, Frank Adler, in Somerville, Massachusetts. After a series of odd jobs, Fuller considered trying his hand at selling brushes (he was inspired by a brother, Dwight, who made and sold brushes before his death by tuberculosis in 1901). Alfred discovered a knack for trade; unlike many other direct salesmen at the time, his sales technique emphasized product demonstrations. Eventually, Fuller decided to make his own brushes. He set up a workbench in his sister's basement in January 1906. Four months later, he moved to Hartford, Connecticut where he founded the Fuller Brush Company.

The rapid success of the company, improved Alfred C. Fuller's romantic prospects. With the enthusiastic support of his sister, Annie, Alfred initiated a courtship with a Nova Scotian woman who had formerly caught his eye, Evelyn Ellis. They were married on April 10, 1908. However, the marriage was strained, and they divorced in 1930. In 1932, Alfred Fuller remarried. His second wife, Mary Primrose Pelton, was also Nova Scotian, the daughter of a judge from Yarmouth. They remained together for the rest of his life.

Alfred C. Fuller and his first wife Evelyn had two sons. Alfred Howard was born in 1913 and Avard in 1916. Both would later rise to prominence within the Fuller Brush Company, serving as its second and third presidents. The elder son, Howard, was Fuller Brush Company President from 1943 until 1959. From an early age, Howard challenged his father regarding the direction of the company. With his bold and aggressive personality, Howard was able to institute changes to the company that resulted in higher profits, such as distributing catalogs before the salesman's visit, shortening product demonstrations, prioritizing many small sales over few large sales, and developing other techniques that emphasized speed and efficiency. However, his temperament also contributed to Howard and his wife Dora's untimely deaths. Howard, always interested in thrilling, high-risk pursuits (such as driving sports cars, piloting airplanes, and racing speedboats and sailboats) was cruising through Nevada at 120-miles per hour for a business trip, uncharacteristically accompanied by his wife, when his Mercedes-Benz 300 SL blew a tire. Both Fullers died in the accident.

Following the tragic accident, Avard assumed leadership of the Fuller Brush Company. Avard's more conservative nature ushered in an era of leadership where his father, Alfred C. Fuller, rose in honor and influence with the company. However, Avard relied on traditional sales strategies (such as promoting a culture around the Fuller Brush Man, rather than take a more active strategy toward integrating female distributors) which placed the Fuller Brush Company at a disadvantage with competitors such as Avon Cosmetics. Avard served as President of the Fuller Brush Company until 1969.

Although Alfred C. Fuller never reclaimed presidency of the Fuller Brush Company, he remained chairman emeritus for the duration of his life. A treasured company figurehead, celebrations were held in his honor long after his retirement. In 1956, a testimonial dinner was held where a portrait of Fuller was unveiled in honor of the 50-year anniversary of the Fuller Brush Company. In 1965, Alfred C. Fuller was further honored, when his birthplace was dedicated as a historic landmark. Alfred C. Fuller was known as "Dad" Fuller to the thousands of Fuller Brush Men and Fullerettes who represented the company door-to-door throughout the country, and made frequent appearances in in-house publications and external publicity. Working with Hartzell Spence, Alfred C. Fuller wrote an autobiography, titled A Foot in the Door, published by the McGraw-Hill Book Company, Inc. in 1960. A practicing Christian Scientist with a devout Methodist mother, Fuller frequently alludes to the influence of his faith in his autobiography. Alfred C. Fuller passed away on December 4, 1973.
Related Materials:
Materials in the Archives Center

Stanley Home Products Collection (AC0788)

Earl S. Tupper Papers (AC0470)

Brownie Wise Papers (AC0509)

Ann and Thomas Damigella Collections (AC0583)

Industry on Parade Film Collection, episodes 66, 217 (AC0507)

Materials at the Smithsonian Institution

Smithsonian Libraries Trade Literature Collection, includes some Fuller Brush Company catalogs;

The Division of Work and Industry, National Museum of American History holds artifacts from the Fuller Brush Company from previous accessions, such as hairbrushes for women and men (including bristlecomb hairbrushes); shower brushes; toothbrushes; combs; a military brush; brush holders; and similar materials. (AG.A.6645-AG.A.6653; AG.A.6656-AG.A.6666; AG.77-FT-15.0523; ZZ.RSN833134).

The Medicine and Science Division (now Division of Medicine and Science) National Museum of American History holds a general purpose cleaning brush, and a bathroom fixtures cleaning brush from a previous accession (2006.0098).

National Portrait Gallery holds a portrait of Alfred Fuller.

Materials at Other Organizations

Hagley Museum and Library, Manuscripts and Archives Department

Avon Products Inc., Records, 1880-2012

University of Wyoming, American Heritage Center, Archives

Columbia Pictures Records, 1934-1974 (collection #93555)

Includes materials related to the Fuller Brush man and Fuller Brush Girl, 1950.
Separated Materials:
Artifacts collected along with the acquisition of archival material are held by the Divisions of Work and Industry, and Medicine and Science.

Separated materials assigned to the Division of Work and Industry include a men's tie; buttons; ashtray; charm; and tape measure. See accession 2018.0089.

Separated materials assigned to Division of Medicine and Science include a bathing brush, a dental plate brush, a women's hair brush, a comb cleaner, and toothbrushes. Some items are maintained in original packaging, or are kept with original paper inserts. See accession 2018.0090.
Provenance:
Collection donated by the Fuller Brush Company through David Sabin, 2018.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising copy  Search this
Advertising, Point-of-sale  Search this
Broom and brush industry  Search this
Door-to-door selling  Search this
Household supplies  Search this
Print Advertising  Search this
Sales promotion  Search this
Traveling sales personnel  Search this
Manufacturing  Search this
Cosmetics industry  Search this
Industry -- U.S.  Search this
Direct selling  Search this
Businesspeople  Search this
Marketing  Search this
Radio broadcasts  Search this
Product demonstrations  Search this
Genre/Form:
Articles -- 20th century
Clippings -- 20th century
Ledgers (account books) -- 20th century
Letters (correspondence) -- 20th century.
Motion picture film
Newsletters -- 20th century
Photographs -- Black-and-white photoprints -- 20th century
Printed materials
Programs (documents)
Reports -- 20th century
Sales catalogs
Sales records
Trade catalogs -- 20th century
Trade literature -- 20th century
Training manuals -- 20th century
Financial statements
Market surveys
Business records -- 20th century
Citation:
Fuller Brush Company Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1459
See more items in:
Fuller Brush Company Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80f355224-82dc-4b86-a46c-f62b87d048fc
EDAN-URL:
ead_collection:sova-nmah-ac-1459
Online Media:

Fisher, Bruce & Company Records

Creator:
Fisher, Richard  Search this
Collector:
Fisher, Bruce & Company.  Search this
Former owner:
Fisher, Richard, Mrs.  Search this
Donor:
Gatter, Carl  Search this
Extent:
3 Cubic feet (1 box )
Type:
Collection descriptions
Archival materials
Sales catalogs
Stereographs
Legislation (legal concepts)
Correspondence
Photographic prints
Postcards
Price lists
Place:
Colon (Panama)
Philadelphia (Pa.)
Date:
1920-1940s
Summary:
Fisher, Bruce & Company, importers of china, earthenware, and glassware, were located on Market Street, Philadelphia. The collection contains catalog pages and price lists for china, earthenware, and glassware imported from Belgium, Britain, France, and Italy, and some American ceramics.
Scope and Contents:
This collection primarily contains catalog pages and pricelists for china, earthenware, and glassware imported from Belgium, Britain, France, and Italy, as well as some American ceramics. The catalog pages consist of color photographs of numbered ceramic items; the pricelists are separate pages keyed to the same numbers. These records, which date from 1939 1940, are arranged in separate folders by nationality.

The Belgian material consists of one catalog page of glassware. The British catalog pages depict Aynsley bone china (breakfast and tea sets), Grimwades earthenware, and "Toby" mugs of U.S. General McArthur and British General Wavell. The French catalog pages show "Quimper" design faience as well as other china and earthenware pieces. The Italian ceramics are primarily earthenware breakfast sets, bowls, baskets, vases, and donkey figures. There is also some Venetian glassware. The U.S. catalog pages show china breakfast sets and other tableware.

In addition, a photoprint in the collection shows the firm's building, ca. 1920s; a second photoprint shows a 1920s display of Pyrex ovenware in one of the building's display windows.
Biographical / Historical:
Fisher, Bruce & Company, importers of china, earthenware, and glassware, were located on Market Street in Philadelphia. The firm dates back at least to the year 1880, when it was known as Atherholt, Fisher & Company, and was located at 519 Market Street. The principals in the firm were Thomas C. Atherholt, Samuel Fisher, and his son, Joseph G. A. Fisher. By 1885 the company's name had changed to Fisher, Son & Company. By 1889, after the addition of George H. Ruth to the firm, its name had changed to Fisher, Son & Ruth. The following year, probably following the death of Samuel Fisher, Worthington Bruce joined the firm, and its name was changed to Fisher, Bruce & Company. In the same year the firm relocated to 221 Market Street.

The company continued to prosper in its Market Street location, which extended back to Church Street. By 1930, the adjoining building at 219 Market Street was purchased. The ground floors of numbers 219 221 were used as a showroom and the company's offices were located upstairs. The company stayed in the Fisher family's hands for the remainder of its existence, with E. Monroe Fisher as President of the firm beginning in 1930. In the 1970s the company was sold and the business relocated to New Jersey.
Provenance:
These records were donated to the Division of Domestic Life in February 1990 by Mr. Carl Gatter. His father, Herman L. Gatter, had been employed by Fisher, Bruce, for many years. The records were transferred to the Archives Center in March 1990.
Restrictions:
Unrestricted research use on site by appointment.

Probable copyright restrictions.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Show windows  Search this
Stores, Retail  Search this
Table setting and decoration  Search this
Display of merchandise  Search this
Faience  Search this
Glassware  Search this
Glassware -- Belgian  Search this
Glassware -- Catalogs  Search this
Glassware -- Venetian  Search this
Importers  Search this
Advertising, Point-of-sale  Search this
Commemorative porcelain  Search this
Dams -- Panama  Search this
Ceramic tableware  Search this
Ceramics  Search this
Ceramic Industries -- French  Search this
Ceramic Industries -- Italian  Search this
Ceramic Industries -- Belgian  Search this
Ceramic Industries -- English  Search this
Ceramic Industries -- American  Search this
Locks and dams  Search this
Clay pot cookery  Search this
Plates (Tableware)  Search this
Porcelain, American  Search this
Porcelain figures  Search this
Porcelain, French  Search this
Porcelain, English  Search this
Porcelain -- Prices  Search this
Porcelain -- 20th century  Search this
Pottery figures  Search this
Pottery, American  Search this
Pottery, English  Search this
Pottery, French  Search this
Pottery, Italian  Search this
Pottery -- Prices  Search this
Pyrex  Search this
Genre/Form:
Sales catalogs
Stereographs
Legislation (legal concepts)
Correspondence -- 1940-1950
Photographic prints
Postcards -- 1900-1920
Price lists
Citation:
Fisher, Bruce & Company Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0370
See more items in:
Fisher, Bruce & Company Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81269855a-4c8e-4eeb-8fce-5157c78d78b2
EDAN-URL:
ead_collection:sova-nmah-ac-0370
Online Media:

Thomajan Advertising Collection

Collector:
Thomajan, P.K.  Search this
Extent:
15 Boxes
Type:
Collection descriptions
Archival materials
Advertisements
Ephemera
Date:
1951-1967.
Scope and Contents:
Approximately 3,000 examples of commercial printing and printed advertising ephemera.
Arrangement:
Divided into 20 series.
Biographical / Historical:
Graphic designer and collector of advertising ephemera.
Provenance:
Purchase
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising, Point-of-sale  Search this
Graphic arts -- 1950-1970  Search this
Graphic design  Search this
Printed ephemera -- 1950-1970  Search this
Genre/Form:
Advertisements
Ephemera -- 1940-1970
Citation:
Thomajan Advertising Collection, 1951-1967, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0643
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8bb9d153c-044f-43ab-8c2b-a23720feb151
EDAN-URL:
ead_collection:sova-nmah-ac-0643

Package Designers Council Awards Competition / P.D.C

Author:
Package Designers Council  Search this
Physical description:
62 pages : illustrations ; 22 x 29 cm
Type:
Books
Date:
1957
Topic:
Industrial design--Awards  Search this
Advertising, Point-of-sale  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_195338

Consuming visions : accumulation and display of goods in America, 1880-1920 / edited by Simon J. Bronner

Author:
Bronner, Simon J  Search this
Henry Francis du Pont Winterthur Museum  Search this
Physical description:
vii, 391 p. : ill. ; 22 cm
Type:
Books
Place:
United States
Date:
1989
C1989
Topic:
Display of merchandise--History  Search this
Advertising, Point-of-sale--Social aspects--History  Search this
Consumer behavior--History  Search this
Call number:
HF5845.C68 1989X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_393290

Point of purchase design : the graphics of merchandise display / Robert B. Konikow

Author:
Konikow, Robert B  Search this
Physical description:
256 p. : ill. (some col.) ; 32 cm
Type:
Books
Date:
1985
C1985
Topic:
Advertising, Point-of-sale  Search this
Display of merchandise  Search this
Call number:
HF5845.K72 1985X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_281750

Point of sale : report / by leading national advertisers

Physical description:
[64] p. : ill. ; 23 cm
Type:
Books
Date:
1950
1959
[195-?]
Topic:
Advertising, Point-of-sale  Search this
Call number:
HF5828 .P75
HF5828.P75
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_144407

Design for point of sale

Author:
Sutnar, Ladislav  Search this
Physical description:
1 v. (unpaged) illus. 24 x 32 cm
Type:
Books
Date:
1952
[1952]
Topic:
Advertising, Point-of-sale  Search this
Call number:
HF5827 .S8X
HF5827.S8X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_75532

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