Collection documents photoprints of large road-side billboards advertising products and services ranging from radios to a health sanitarium to house paints.
Scope and Contents note:
Eight black-and-white photoprints of large road-side billboards advertising products and services ranging from radios to a health sanitarium to house paints. Four are dated 1925-1927, but locations are not indicated except for the sanatarium (in Indiana). The prints are credited on the verso to the photographic department of R.C. Maxwell Co., Trenton, N.J., apparently a company which erected and maintained billboards, as their name appears on one of the photographed billboards.
Biographical/Historical note:
Large outdoor billboards advertising various products were prominent in the U.S. countryside of the 1920s as the automobile age entered its rapid development phase.
Provenance:
The collection was donated by Philip F. Mooney of the Coca Cola Corporation, on August 13, 1987.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
