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Warshaw Collection of Business Americana Subject Categories: Engines

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
3.01 Cubic feet (consisting of 6.5 boxes, 2 folders, 2 oversized folders.)
Type:
Collection descriptions
Archival materials
Trade cards
Business records
Commercial catalogs
Reports
Business ephemera
Catalogs
Periodicals
Legal documents
Manufacturers' catalogs
Invoices
Advertising mail
Printed ephemera
Ephemera
Publications
Sales records
Trade catalogs
Sales letters
Manuals
Business letters
Letterheads
Advertising
Advertising cards
Receipts
Advertisements
Print advertising
Commercial correspondence
Patents
Advertising fliers
Printed materials
Printed material
Sales catalogs
Illustrations
Catalogues
Business cards
Correspondence
Date:
1829-1957
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Engines forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Covers all manner of engines including: boilers, gasoline, steam, water motors, automatic shut off, self-oiling, portable, vertical, mining, marine, diesel, crude oil, stationary, generators, compound, pumping, silent, alcohol, turbine, kerosene, hydrolic, caloric pumping, sectional, gasolene, iron man, single cylinder, slide valve, apparatus, cut-off, wind, horse, air cooled, valueless, two cycle, and the Corliss engine. Some of the following include engines used in portable sawing outfits, powered mills for grinding grain, feed cookers, boilers, injectors, and generators.

Materials represent a sampling of catalogues, correspondence, invoices, receipts, advertising and marketing material, bulletins, advertising cards, caricatures, seals, product specifications, booklets, price lists, company histories, order forms, prospectus, a few photographs, contracts, a legal opinion on a patent dispute (Novelty Iron Works, 1856), an operations guide 80-foot Elco Submarine Chacer Instructions, Care and Operations of Machinery Plant (Standard Motor Construction Company, 1917), patents and patent circulars, and a promotional diary. Many items are illustrated with print drawings and schematics of engines and associated equipment, plus some images of manufacturing facilities. No extensive runs or complete records exist for any single company or brand, and no particular depth is present for any singular subtopic, although some publications may provide general and historical overviews of a person, company, or a facet of industry.
Arrangement:
Engines is arranged in three subseries.

Business Records and Marketing Material

Genre

Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Engines is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Diesel engines  Search this
Engines  Search this
advertising -- Business ephemera  Search this
advertising -- Brand name products  Search this
Steam engineering  Search this
Marine engines  Search this
Rotary steam engines  Search this
Sales promotion  Search this
Corliss steam-engine  Search this
Advertising, Direct-mail  Search this
Steam-engines  Search this
Diesel motor  Search this
Genre/Form:
Trade cards
Business records -- 20th century
Commercial catalogs
Reports
Business ephemera
Catalogs
Periodicals
Legal documents
Manufacturers' catalogs
Invoices
Advertising mail
Printed ephemera
Ephemera
Publications
Sales records
Trade catalogs
Sales letters
Manuals
Publications -- Business
Business letters
Letterheads
Advertising
Advertising cards
Receipts
Advertisements
Print advertising
Commercial correspondence
Patents
Advertising fliers
Printed materials
Printed material
Sales catalogs
Illustrations
Business records
Catalogues
Business cards
Business records -- 19th century
Correspondence
Citation:
Warshaw Collection of Business Americana Subject Categories: Engines, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Engines
See more items in:
Warshaw Collection of Business Americana Subject Categories: Engines
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep860336834-ce45-44c8-9472-11151d04605f
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-engines

Junk mail backlash

Author:
Junkmail Desperados  Search this
Physical description:
99 pages illustrations 21 cm
Type:
Humor
Humour
Place:
Great Britain
Grande-Bretagne
Date:
1994
Topic:
Advertising, Direct-mail  Search this
Publicité directe  Search this
Call number:
HF5861 .J86 1994
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1160065

Hills Bros. Coffee Company, Incorporated Records

Creator:
Hills Bros. Coffee, Inc.  Search this
Extent:
65 Cubic feet
Type:
Collection descriptions
Archival materials
Advertising cards
16mm motion picture film
Annual reports
Artwork
Beverage labels
Blueprints
Business ephemera
Bulletins
Business letters
Business records
Catalogs
Color photographs
Color negatives
Commercial art
Correspondence
Direct mail
Ephemera
Exhibit plans
Financial records
Genealogies
Home movies
Ledger drawings
Office files
Office memoranda
Packaging
Photographic prints
Photographs
Price lists
Proof sheets
Promotional literature
Receipts
Sales records
Scrapbooks
Sound recordings
Television programs
Window displays
Date:
1856-1989, undated
Summary:
Printed advertisements, scrapbooks, correspondence, marketing research, radio commercial scripts, photographs, proof sheets, reports, newspaper clippings, magazine articles, television commercial storyboards, blueprints, legal documents, and audiovisual materials primarily documenting the history, business practices, and advertising campaigns of the Hills Bros. Coffee Company, Incorporated. Collection also documents the professional and private lives of the Hills family; insight into the cultivation, production, and selling of coffee; and construction of the San Francisco-Oakland Bay Bridge.
Scope and Contents:
The collection consists of printed advertisements, scrapbooks, correspondence, marketing research, radio commercial scripts, photographs, proof sheets, reports, newspaper clippings, magazine articles, television commercial storyboards, blueprints, legal documents, and audiovisual materials. These materials primarily document the history, business practices, and advertising campaigns of Hills Bros. Coffee Company, Incorporated. Correspondence, genealogies, and home movies reveal a more domestic and social Hills family while company records document business activities outside of the home. Company records also provide insight into the cultivation, production, and selling of coffee, and the company's technological responses to the changes in the coffee trade, and consumer consumption demands. Of interest is the company's participation in social and cultural events including the Panama Pacific International Exposition in 1915, and the Golden Gate International Exposition in 1939. In addition, the collection includes the company's documentation of the construction of the San Francisco-Oakland Bay Bridge in 1936. The collection is arranged into thirteen series.
Arrangement:
The collection is arranged into thirteen series.

Series 1, Hills Family Papers, 1856-1942, undated

Subseries 1.1, Austin Herbert Hills, Sr. Papers, 1856-1875, undated

Subseries 1.2, Austin Herbert Hills, Jr. Papers, 1875-1923

Subseries 1.3, Herbert Gray Hills Correspondence, 1923-1942

Series 2, Background Materials, 1896-1988, undated

Series 3, Coffee Reference Files, 1921-1980, undated

Subseries 3.1, Hills Bros. Coffee Company Literature, 1921-1976, undated

Subseries 3.2, Coffee Industry Literature, 1924-1980, undated

Series 4, Advertising Materials, circa 1890s-1987, undated

Subseries 4.1, Scrapbooks, 1906-1978, undated

Subseries 4.2, Historical Albums, 1911-1967

Subseries 4.3, Ephemera, 1890s-1987

Subseries 4.4, Portfolios, 1919-1985, undated

Subseries 4.5, Proof sheets, 1922-1968

Subseries 4.6, Advertising Forms, 1922-1971, undated

Subseries 4.7, Newspaper and Magazine Advertising, 1926-1971, undated

Subseries 4.8, Sampling Campaigns, 1928-1941

Subseries 4.9, General Files, 1923-1978, undated

Subseries 4.10, NW Ayer Advertising Agency, 1943, 1958

Subseries 4.11, Foote, Cone & Belding Advertising Agency, 1963-1968, undated

Series 5, Photographs, 1882-1973, undated

Subseries 5.1, Employees, 1882-1961, undated

Subseries 5.2, Division Offices, 1924-1931, undated

Subseries 5.3, Facilities and Vehicles, 1927-1973, undated

Subseries 5.4, Advertising, 1925-1959, undated

Subseries 5.5, Sales, circa 1921-1939, undated

Subseries 5.6, Packaging, 1884-1969, undated

Subseries 5.7, Grocery Store Displays, circa, 1901-1935

Subseries 5.8, Store Tests, 1938

Subseries 5.9, Window and Wall Displays, 1928, 1930, 1934

Subseries 5.10, Publicity, 1933-1936, undated

Subseries 5.11, Miscellaneous, 1898-1949, undated

Subseries 5.12, Coffee and Tea Industry, 1900s-1947,. undated

Series 6, Sales and Marketing Records, 1906-1989, undated

Subseries 6.1, Bulletins for Salesmen, 1912-1969

Subseries 6.2, Division Bulletins and General Letters, 1925-1927

Subseries 6.3, Correspondence, 1919-1989

Subseries 6.4, Conventions and Meetings, 1915-1971

Subseries 6.5, Salesmen Materials, 1906-1973, undated

Subseries 6.6, Reports and Studies, 1941-1978

Subseries 6.7, Marketing Research, 1956-1978, undated

Subseries 6.8, Pricing Information, 1949-1965

Series 7, Employee Records, 1934-1966

Series 8, Accounting and Financial Records, 1903-1960, undated

Series 9, Office Files, 1915-1970, undated

Subseries 9.1, General, 1915-1969, undated

Subseries 9.2, T. Carroll Wilson Correspondence, 1941-1970

Series 10, San Francisco-Oakland Bay Bridge Materials, 1933-1986, undated

Subseries 10.1, Background Information, 1933-1986, undated

Subseries 10.2, Photographic Materials, 1933-1936, undated

Series 11, Golden Gate International Exposition Materials, 1915-1940, undated

Subseries 11.1, Coffee Theater, circa 1939

Subseries 11.2, Exposition Attendance, 1915-1940

Subseries 11.3, Correspondence, 1937-1940, undated

Subseries 11.4, Construction, 1937-1940, undated

Subseries 11.5, Blueprints, 1937-1939

Subseries 11.6, Behind the Cup, 1937-1940, undated

Subseries 11.7, Newspaper Cooperation, 1939

Subseries 11.8, Solicitations and Replies, 1938-1940

Subseries 11.9, Miscellaneous, 1938-1940

Series 12, World War II Materials, 1939-1949, undated

Subseries 12.1, Production and Quotas, 1942-1946

Subseries 12.2, Rationing, 1939-1946

Subseries 12.3, Containers and Closures, 1942-1949, undated

Subseries 12.4, Appeals, 1948

Subseries 12.5, Advertising Campaigns, 1942, undated

Subseries 12.6, Machinists' Strike Scrapbooks, 1945-1946

Series 13, Audio Visual Materials, 1930-1984, undated

Subseries 13.1, Moving Images, 1930-1966

Subseries 13.1.1, Television Commercials, 1951-1984

Subseries 13.1.2, Television Programs, 1951-1967

Subseries 13.1.3, Promotional Materials, 1939-1977

Subseries 13.1.4, Hills Bros. Activities, 1930-1962

Subseries 13.1.5, Miscellaneous Film and Video, 1938-1966

Subseries 13.2, Sound Recordings, 1934-1967, undated

Subseries 13.2.1, Radio Commercials, 1941-1967, undated

Subseries 13.2.2, Radio Programs and Other Broadcasts, 1934-1956, undated

Subseries 13.2.3, Cardboard Discs, 1941-1960; undated.
Biographical / Historical:
Reuben Hills, on one occasion, stated regarding his company's growth; ...success in business is fifty per cent judgment and fifty per cent propitious circumstances." The rise of Hills Bros. Coffee Incorporated from a retail dairy stall in San Francisco's old Bay City Public Market reflects the reality of Reuben's statement. Aided by brother Austin's three years of experience in the retail dairy business the early success of the brothers was in Reuben's own words both circumstance and hard work. When Reuben and Austin began to produce roasted coffee there were at least twenty-five other companies already engaged in some form of coffee production and distribution in San Francisco including, of course, the well-known Folger Company started by William Bovee (which began in San Francisco thirty years earlier). Most of these coffee businesses were started by family groups which contributed to the growth of San Francisco.

San Francisco in the nineteenth century was ripe for the importing and roasting of coffee. The foundation for commercial production of coffee dated back to the 1820s when English planters brought coffee to Costa Rica. By the early 1840s German and Belgian planters followed with coffee plantations in Guatemala and El Salvador, two of the several Central American countries where Hills Bros. would obtain its mild coffee beans. During the Gold Rush (1849) San Francisco rapidly expanded and grew. Coffee was imported and sold, after roasting, to restaurants and hotels. Yankee gold miners and others without equipment to roast and brew their own coffee, populated "coffee houses." In 1873 two brothers, Austin Herbert and Reuben Wilmarth Hills arrived in San Francisco from their home in Rockland, Maine with their father Austin who had come to California some years earlier. Five years later in 1878 A. H. and R. W. Hills established a retail stall to sell dairy products in the Bay City Market under the name of their new partnership "Hills Bros." Their small business expanded in less than four years with the acquisition of a retail coffee store titled Arabian Coffee & Spice Mills on Fourth Street in San Francisco. In two more years (1884) still larger quarters were occupied at Sacramento and Sansome Streets. Soon after this they disposed of their retail dairy business but continued as wholesale distributors of some dairy products including butter. Their coffee was labeled "Arabian Roast"' supported by the now famous trademark design of a man in turban and beard with a flowing yellow gown. This was created by a San Francisco artist named Briggs and since then (1897) has remained as the official trademark of Hills Bros. Coffee - a lasting symbol of coffee quality. Hills Bros. dairy division was eliminated in 1908 after company destruction by the San Francisco Earthquake and Fire of 1906. By 1924 all miscellaneous products including tea, had been dropped by the company which from then on referred to itself as "coffee only."

Emphasis on the quality of the finished product has long been a major selling point in the history of Hills Bros. advertising and marketing. The company's desire to keep abreast of technological advances in coffee production is a legacy of Austin and Reuben Hills, and is reflected in the company records, in its advertising and its self-perception. It was probably 1898 when Austin Hills and Thomas Hodge, partners who managed the wholesale dairy product operations were looking for a suitable can for exporting butter that could not be manufactured in San Francisco at that time, decided to consult Norton Brothers, a progressive can manufacture company in Chicago. Whether Austin traveled to Chicago or arranged with his brother Reuben to stop off there in route to New York (where he frequently spent time at the New York Green Coffee Exchange) to present the problem to Norton Brothers, which brother made the actual contact with Norton Brothers is not important today, but the results of that visit were real. Norton Brothers had just received patents on a process for packing foods in vacuum and thought it might solve the butter problem. In short order arrangements were made for shipping cans and machinery from Chicago to San Francisco including agreement for exclusive use on the West Coast for a reasonable period. Thus, Hills Bros. butter became the first known food product to ever be packed in vacuum. Once this started Reuben Hills had the idea that what worked well with butter might also be used for coffee. Experimental vacuum-packing of coffee in butter cans supported the theory that taking the air out of coffee would keep the product fresh for indefinite periods. No time was lost in getting new cans and more machinery and in July 1900 Hills Bros. Coffee as "the original vacuum-pack" was placed on the market. With the advent of this technology Hills Bros. changed the product name from "Arabian Roast" to "Hills Bros. Highest Grade Java and Mocha Coffee" and continued with the new trademark that had been started in 1897. Vacuum-packing extended the shelf life and travel ability of the product, thus new markets, national and international, were opened.

A change in the coffee industry of America was on the way. Hills Bros. remained the pioneer of vacuum-packing for thirteen years until a similar process was adopted by M.J.B., another leading coffee company in San Francisco. Other packers on the West Coast soon followed, but it was not until after World War I that East Coast coffee producers turned to vacuum-packaging.

Production and advertising of coffee continued to change with new technology. In the late 1880s San Francisco coffee importers began to "cup test" coffee beans for quality but the majority still depended on sight and smell. Reuben Hills and a few other coffee personalities in San Francisco are credited with the cup test method of appraising coffee quality. In its new home office and plant opened in San Francisco in 1926, Hills Bros. adopted "controlled roasting" in which coffee was roasted a few pounds at a time, but continuously. Developed in 1923 under the direction of Leslie Hills and Lee Maede, company engineer, "controlled roasting" employed the use of instruments to control the temperature and speed of operations, resulting in perfect roasting control that could not be depended on from batch to batch by even the most experienced coffee roasting expert. In 1914 the partnership known as Hills Bros. was incorporated under the same name. In 1928 a sales organization was formed under the name of Hills Bros. Coffee, Incorporated, but within four to five years the parent company absorbed Hills Bros. Coffee, Incorporated and adopted its name. A second plant was built in Edgewater, New Jersey, completed in 1941 to meet the needs of the increasing growth of areas between Chicago and the East Coast.

During World War II Hills Bros. faced conservation rules restricting use of tin for coffee cans. A timely method of high-speed packing in glass jars by Owens Illinois Glass Company made it possible for Hills Bros. as well as other companies in the industry to continue vacuum-packing during this period. Price control and coffee rationing were other war time necessities to which the industry adjusted.

Hills Bros. Coffee, Incorporated passed out of family ownership in 1976 when the company was purchased by a Brazilian corporation named Copersucar. In 1983 a group of local investors in San Francisco brought ownership back to where it had started and sold the business in 1984 to Nestlé Holdings, Incorporated, (effective January 1, 1985) which handled the acquisition of several companies in the United States for Nestlé S. A. Vevey, Switzerland.

Historical note written by T., Carroll Wilson, company historian and archivist, 1993.
Related Materials:
Archives Center, National Museum of American History

NW Ayer Advertising Agency Records, NMAH.AC0059

Warshaw Collection of Business Americana, NMAH.AC0060

Underwood & Underwood Glass Stereograph Collection, NMAH.AC0143

General Merchandise Account Book, NMAH.AC0189

Duke Ellington, NMAH.AC0301

Product Cookbooks Collection, NMAH.AC0396

Charles W. Trigg Papers, NMAH.AC0411

Princeton University Posters Collection, NMAH.AC0433

Landor Design Collection, NMAH.AC0500

Industry on Parade Film Collection, NMAH.AC0507

Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, NMAH.AC0611

Fletcher and Horace Henderson Collection, NMAH.AC0797

Division of Cultural History Lantern Slides and Stereographs, NMAH.AC0945

Baltimore and Ohio Railroad Records, NMAH.AC1086

Alice Weber Photograph Albums, NMAH.AC1144

Henry "Buddy" Graf and George Cahill Vaudeville and Burlesque Collections, NMAH.AC1484

Division of Cultural History, National Museum of American History

Artifacts include coffee packaging, Golden Gate International Exposition sampling cups and saucers, a bowling shirt, and coffee cans.
Provenance:
These records were donated to the Archives Center, National Museum of American History by Hills Bros. Coffee Company, Incorporated.
Restrictions:
Collection is open for research but the negatives and audiovisual materials are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Coffee  Search this
advertising -- 20th century  Search this
advertising -- 1930-1940 -- California  Search this
advertising -- 1980-1990  Search this
Advertising agencies -- 20th century  Search this
advertising -- 1940-1950  Search this
advertising -- 1970-1980  Search this
advertising -- 1980-1990  Search this
advertising -- Audio-visual materials  Search this
advertising -- Beverages -- 1930-1990  Search this
advertising -- Business ephemera  Search this
Advertising campaigns -- 20th century  Search this
Advertising executives  Search this
Advertising, Direct-mail  Search this
Agricultural crops -- Fields  Search this
Genre/Form:
Advertising cards -- 19th century.
16mm motion picture film
Annual reports
Artwork
Beverage labels
Blueprints -- 20th century
Business ephemera
Bulletins
Business letters
Business records -- 20th century
Business records -- 19th century
Catalogs -- 20th century
Color photographs
Color negatives
Commercial art
Correspondence
Correspondence -- 19th-20th century
Direct mail
Ephemera -- 19th century
Ephemera -- 20th century
Exhibit plans
Financial records -- 19th century
Financial records -- 20th century
Genealogies
Home movies
Ledger drawings
Office files
Office memoranda
Packaging -- 20th century
Photographic prints
Photographs -- 19th century
Photographs -- 20th century
Price lists
Proof sheets
Promotional literature
Receipts -- 20th century
Sales records
Scrapbooks -- 20th century
Sound recordings
Sound recordings -- Audiotapes -- Open reel
Television programs
Window displays
Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, undated, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0395
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8de2ab00c-0e83-43df-9a02-26cffe43e069
EDAN-URL:
ead_collection:sova-nmah-ac-0395
Online Media:

John Caples Papers

Creator:
Caples, John, 1900-1990 (advertising executive)  Search this
Caples, Dorothy  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Extent:
24 Cubic feet (64 boxes )
Type:
Collection descriptions
Archival materials
Business letters
Awards
Essays
Diaries
Tear sheets
Typescripts
Place:
New York (N.Y.)
Date:
circa 1900-1987
Scope and Contents:
Series Three, Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..

Series Four, Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries A contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries B contains client files from Caples' years at BBDO (circa 1946-1972).

Subseries C contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included. Series 5, Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Series 1: Personal Papers, is divided into three subseries.

Subseries 1.1 contains Caples' diaries in original, unedited manuscript form. The diaries are arranged chronologically. They constitute a notable resource for the study of the advertising industry from an insider's perspective during a period of tremendous expansion of advertising as a force in American business and culture. They document Caple's participation in and reflections on the business of advertising, and detail his acquaintance with noted business and advertising professionals. The diaries record his responses to the major events of his lifetime, such as presidential elections, the stock market crash of 1929, American entry into World War II, the Kennedy assassinations, and the moon landing. Caples recorded conversations and contacts with some of the key advertising and communications people of his time, including Rosser Reeves, David Ogilvy, George Gallup and Harry Reasoner. Also found in the diaries are reflections of a more mundane or personal nature: weather conditions, the best restaurants, whether to quit drinking or go on a diet, and Caples= ambivalence about retiring from BBDO. Caples wrote precisely one page each day from 1928 through 1981. Missing from the series are the years 1935-1940, 1946-1950; 1952-1955; 1957-1962.

Subseries 1.2 contains edited, rewritten portions of the diaries, presumably intended for publication as short-stories or reminiscences. Of particular interest are humorous short stories relating to Caples' years at the Naval Academy in Annapolis, MD during the early 1920s.

Subseries 1.3 contains photographs of Caples and his family, ca. 1900-1960.

Subseries 1.4 contains personal and family papers, including material documenting Caple's service as a recruitment and enlistment officer for the U.S. Navy during World War II, and a copy of a dissertation about Caples by Gordon White, entitled John Caples, Adman.

Series 2: Publications, contains Caple's published and unpublished manuscripts about advertising techniques, direct marketing, and the advertising industry. Arrangement is according to publication and thereunder by date of publication. This series is arranged into two subseries.

Subseries 2.1 contains articles published in advertising industry publications such as Advertising Agency, Advertising and Selling, Direct Marketing, and Printer's Ink, and for business publications like Saturday Review. The articles typically are of a how-to nature, but also include Caples observations about the business of advertising, including a series for Advertising Agency in the 1950s, titled "Diary of an Ad Man," which drew heavily from his diaries.

Subseries 2.2 contains book manuscripts. Caples was a prolific and respected author in his field, publishing four widely acclaimed books on advertising and direct marketing techniques. Material in this series includes rough and final drafts, illustrative material, and correspondence with editors and publishers. There are also letters of congratulation from friends and letters of praise from readers.

Series 3: Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..Series 4: Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries 4.1 contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries 4.2 contains client files from Caples' years at BBDO (ca. 1946-1972).

Subseries 4.3 contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included.

Series 5: Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Arrangement:
The collection is arranged into five series.

Series 1: Personal Papers, 1900-1980s

Series 2: Publications, 1931-1980s

Series 3: Speeches and Lectures, 1930-1978

Series 4: Client Files, 1925-1970

Series 5: Business Files, 1946-1982
Biographical / Historical:
John Caples (1900-1990) was one of advertising's most influential copywriters. He grew up in New York City, the eldest of two sons of Byron Caples, a doctor, and Edith Richards Caples, a grandniece of W.W. Cole, P.T. Barnum's partner.

After graduation from the Naval Academy at Annapolis, Caples began his advertising career at Ruthrauff & Ryan in 1925, during the decade in which advertising began to assume its modern form, both in style and organizational structure. His first year there, he wrote a legendary mail-order advertisement for the U.S. School of Music. This advertisement, more than a thousand words long, embodied many of the techniques which Caples was later to develop, and is still regarded within the industry as one of the most effective pieces of advertising copy ever written. It began with the straightforward but emotionally insightful headline: "They laughed when I sat down at the piano." The headline became a part of American popular culture, appearing in ads, comics, cartoons, and greeting cards into the 1990s.

In 1927, Caples moved to Batten, Barton, Durstine & Osborne (BBDO), where he had the opportunity to work alongside Bruce Barton, an advertising legend and pioneer of direct mail. Caples remained at BBDO for 55 years, during which time he reshaped the field of direct response advertising. At BBDO he supervised direct response advertising for DuPont, U..S. Steel, General Electric, United Fruit, Hormel, the Wall Street Journal, Reader's Digest, Phoenix Mutual, Liberty Mutual, Western Airlines, U.S. Navy Recruiting, and many other clients. In his honor, the Direct Marketing Creative Guild established the John Caples Award to recognize creative excellence in direct marketing.

Caples was also respected for the development of innovative copy-testing techniques. He was the author of countless articles and several well-respected books, including Tested Advertising Methods (1932), Advertising for Immediate Sales (1936), Making Ads Pay (1957) and How To Make Your Advertising Make Money (1983). He also served as a recruitment and enlistment officer in the U.S. Navy during World War II. John Caples retired from BBDO in 1981. He died after a long convalescence in 1990.
Related Materials:
As part of the collection, the Archives Center accepted 22 books on advertising, including copies of Caples' books, some in foreign languages. These books are housed in the Archives Center.
Provenance:
The collection was donated in December 1990 by Caples' widow, Mrs. Dorothy Dickes Caples, of New York City.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Series 1: Personal Papers, boxes 1-11, box 13, box 15 and box 17 are restricted. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Advertising copy  Search this
advertising  Search this
Advertising, Direct-mail  Search this
Advertising executives  Search this
Copy writers  Search this
Direct marketing  Search this
Genre/Form:
Business letters
Awards
Essays
Diaries -- 20th century
Tear sheets
Typescripts
Citation:
John Caples Papers, 1900-1987, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0393
See more items in:
John Caples Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c02139ef-224e-4e01-903e-6c06b8094d14
EDAN-URL:
ead_collection:sova-nmah-ac-0393
Online Media:

Mailings, 2001, 2003, 2006, 2008-2016

Creator:
National Air and Space Museum (U.S.) National Air and Space Society  Search this
Physical description:
1 cu. ft. (1 record storage box)
Type:
Manuscripts
Collection descriptions
Brochures
Newsletters
Date:
2008
2008-2016
2001, 2003, 2006, 2008-2016
Topic:
Aeronautical museums  Search this
Astronautical museums  Search this
Museums--Membership  Search this
Museum publications  Search this
Fund raising  Search this
Museums--Public relations  Search this
Direct marketing  Search this
Advertising, Direct-mail  Search this
Local number:
SIA Acc. 22-107
See more items in:
Mailings 2001, 2003, 2006, 2008-2016 [National Air and Space Museum (U.S.) National Air and Space Society]
Data Source:
Smithsonian Institution Archives
EDAN-URL:
edanmdm:siris_arc_404764

Mailings, 1996-2016

Creator:
National Air and Space Museum (U.S.) National Air and Space Society  Search this
Physical description:
2.25 cu. ft. unprocessed holdings
Type:
Brochures
Manuscripts
Newsletters
Date:
1996
1996-2016
Topic:
Astronautical museums  Search this
Aeronautical museums  Search this
Museums--Membership  Search this
Direct marketing  Search this
Fund raising  Search this
Advertising, Direct-mail  Search this
Local number:
SIA RS01340
See more items in:
Mailings 2001, 2003, 2006, 2008-2016 [National Air and Space Museum (U.S.) National Air and Space Society]
Mailings 1996-2016 [National Air and Space Museum (U.S.) National Air and Space Society]
Data Source:
Smithsonian Institution Archives
EDAN-URL:
edanmdm:siris_arc_270489

DA

Title:
D/A
Author:
Paper Makers' Advertising Association (U.S.)  Search this
Physical description:
volumes illustrations 28 cm
Type:
Periodicals
Date:
1965
1977
Topic:
Paper industry  Search this
Advertising, Direct-mail  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1158078

Direct mail for dummies / by Richard Goldsmith ; with Dan Breau, Sandra Blackthorn, and Kelly Ewing

Author:
Goldsmith, Richard  Search this
Physical description:
x, 107 p. : ill. ; 22 cm
Type:
Handbooks, manuals, etc
Date:
2000
Topic:
Direct selling--Handbooks, manuals, etc  Search this
Advertising, Direct-mail  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1050492

Printing paper

Title:
Printing paper quarterly
Author:
Paper Makers' Advertising Association (U.S.)  Search this
Physical description:
6 v. ill. 29 cm
Type:
Periodicals
Sample books
Date:
1977
1982
1977-82]
Topic:
Advertising, Direct-mail  Search this
Paper industry  Search this
Paper  Search this
Printing industry  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_911990

Direct response graphics / Cheryl Dangel Cullen

Author:
Cullen, Cheryl Dangel  Search this
Physical description:
191 pages : chiefly illustrations (some color) ; 28 cm
Type:
Books
Date:
2000
©2000
Topic:
Direct marketing  Search this
Advertising, Direct-mail  Search this
Graphic arts  Search this
Graphic design (Typography)  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1047608

War in the mails : an explanation of the most gigantic direct mail fraud in the history of advertising : [a brief outline of the investigation to uncover and expose the Nazi campaign of disruption through the United States mails / by Henry Hoke]

Author:
Hoke, Henry Reed 1894-  Search this
Wheeler, Burton K (Burton Kendall) 1882-1975  Search this
Physical description:
[8] p. : ill. ; 28 cm
Type:
Books
Place:
United States
Date:
1941
1941]
Topic:
World War, 1939-1945--Propaganda  Search this
Advertising, Direct-mail  Search this
Franking privilege  Search this
Call number:
D810.P7 G3 1941
D810.P7G3 1941
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_448495

Bell Helicopter Material (2 of 2)

Collection Creator:
Wheatland, Richard, II, 1923-2009  Search this
Container:
Box 1, Folder 12
Type:
Archival materials
Date:
1959 and undated
Collection Restrictions:
No restrictions on access
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
New York Airways Collection, Acc. NASM.1992.0052, National Air and Space Museum, Smithsonian Institution.
See more items in:
New York Airways Collection
New York Airways Collection / Series 1: 1992 Acquisition
Archival Repository:
National Air and Space Museum Archives
GUID:
https://n2t.net/ark:/65665/pg2be5635e2-3826-4c72-aa0a-cc5ce662d9c9
EDAN-URL:
ead_component:sova-nasm-1992-0052-ref516
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[Saul E. Zalesch mail-order catalog collection]

Collector:
Zalesch, Saul E.  Search this
Extent:
75 Linear feet (circa 9,000 items, cm.)
Type:
Collection descriptions
Archival materials
Mail order catalogs
Trade catalogs
Commercial catalogs
Date:
[1950-2005, bulk 1980-2004]
Summary:
Collection consists of retail mail order catalogs from numerous commercial organizations, chiefly American but also includes catalogs from European companies. Catalogs cover a wide range of consumer goods, including home furnishings, books, musical instruments, toys, men's and women's apparel, jewelry, A/V materials, firearms, art , hobby crafts and gifts.
Arrangement note:
Items arranged in alphabetical order by company name.
Biographical/Historical note:
Saul E. Zalesch, an Associate Professor of Art History at Louisiana Tech University, began collecting mail-order catalogs in 1993 while an NEH fellow at the Winterthur Library.
Provenance:
Donated by collector, 2009.
Restrictions:
Non-circulating materials.
Topic:
Consumer goods -- United States -- Catalogs  Search this
Advertising, Direct-mail  Search this
Consumer goods -- Catalogs  Search this
Mail-order business -- Catalogs  Search this
Genre/Form:
Mail order catalogs
Trade catalogs
Commercial catalogs
Identifier:
SIL-RA.XXXX-0015
Archival Repository:
Smithsonian Libraries
GUID:
https://n2t.net/ark:/65665/sc25e3267bb-f7b8-40a2-9eb3-7dd36a4134b9
EDAN-URL:
ead_collection:sova-sil-ra-xxxx-0015

Direct Mail Advertising Collection

Creator:
Wells, Ellen B.  Search this
Extent:
9.6 Cubic feet (29 boxes)
Type:
Collection descriptions
Archival materials
Direct mail
Date:
1976-1977, 1980-1981, 1984
Scope and Contents note:
Unsolicited mail received by Ellen Wells during two twelve month periods, 1976-1977 and 1980-1981. Ms. Wells kept all materials received during these periods as a sample of the changing use of this mass communication medium. Ms. Wells received the first group in Ithaca, New York, and the latter in Alexandria, Virginia. This collection provides a substantial sample of materials used in direct mail advertising and solicitation. These techniques of mass communication have became increasingly sophisticated and more widely used in recent years and the products of these techniques--commonly called "junk mail"--are ubquitious in contemporary society.
Because this collection consists of materials received by only one individual, it is not a scientific sample; however, it reflects the targetting of individual consumers based on interests, tastes, and past buying patterns; and the use of direct mail by a wide range of organizations and institutions and the changing techniques employed.
Biographical/Historical note:
Donor is a Smithsonian Institution librarian.
Provenance:
Collection donated by Dibner Library, National Museum of American History, through Ellen Wells, 1984.
Restrictions:
Unrestructed research access on site.
Rights:
Copyright and trademark restrictions.
Topic:
Advertising, Direct-mail  Search this
Genre/Form:
Direct mail
Citation:
Direct Mail Advertising Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0115
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b9007ea2-b273-4761-80e1-83b512297704
EDAN-URL:
ead_collection:sova-nmah-ac-0115

Catalog design : the art of creating desire / written by Dianna Edwards ; designed by Robert Valentine

Title:
Art of creating desire
Author:
Edwards, Dianna  Search this
Valentine, Robert  Search this
Physical description:
160 p. : col. ill. ; 29 cm
Type:
Books
Date:
2001
C2001
Topic:
Commercial catalogs  Search this
Advertising, Direct-mail  Search this
Direct marketing  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_800957

Deceptive mailings and sweepstakes promotions : hearings before the Permanent Subcommittee on Investigations of the Committee on Governmental Affairs, United States Senate, One Hundred Sixth Congress, first session, March 8 and 9, 1999

Author:
United States Congress Senate Committee on Governmental Affairs Permanent Subcommittee on Investigations  Search this
Physical description:
vii, 329 p. : ill. ; 24 cm
Type:
Books
Place:
United States
Date:
1999
Topic:
Mail fraud  Search this
Sweepstakes--Corrupt practices  Search this
Mailing list services industry--Corrupt practices  Search this
Advertising, Direct-mail--Corrupt practices  Search this
Older people--Crimes against  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_765578

Ways to save on: postage and printing : strategies for cutting costs from your direct mail campaigns, including list hygiene best practices and tools, and tactics for working effectively with your printer and lettershop/ from the editors of Catalog success, Target marketing

Author:
North American Publishing Company  Search this
Physical description:
25 p. : ill. ; 28 cm
Type:
Handbooks, manuals, etc
Date:
2004
C2004
Topic:
Advertising, Direct-mail  Search this
Direct marketing  Search this
Advertising layout and typography  Search this
Call number:
HF5861 .W39 2004
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_808112

The Dartnell direct mail and mail order handbook [by] Richard S. Hodgson

Author:
Hodgson, Richard S  Search this
Physical description:
1092 p. illus., forms, port. 20 cm
Type:
Books
Date:
1964
Topic:
Advertising, Direct-mail  Search this
Call number:
HF5861 .H69
HF5861.H69
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_34907

Post-omdeling af reklamer, 1963

Author:
Det Danske postvæsen  Search this
Physical description:
64 p. : ill. ; 18 cm
Type:
Books
Place:
Denmark
Date:
1963
Topic:
Advertising, Direct-mail  Search this
Postal service  Search this
Call number:
HF5861 .D191 1963
HF5861.D191 1963
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_149966

Catalogue [microform] / Montgomery Ward

Title:
Montgomery Ward catalogue
Ward's catalogue
Author:
Montgomery Ward  Search this
Physical description:
v. : ill. (some col.) ; 34 cm
Type:
Microforms
Date:
18uu
Topic:
Commercial catalogs  Search this
Advertising, Direct-mail  Search this
Call number:
mfm 000496n
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_169582

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