Search Results

Manufacturer:

Frontier Airlines  Search this

Medium:

Poster, Advertising, Commercial Aviation

Dimensions:

2-D - Unframed (H x W): 52.1 × 71.9cm (1 ft. 8 1/2 in. × 2 ft. 4 5/16 in.)

Type:

ART-Posters, Original Art Quality

Country of Origin:

United States of America

Inventory Number:

A19960082000

Restrictions & Rights:

Usage conditions apply

See more items in:

National Air and Space Museum Collection

Data Source:

National Air and Space Museum

GUID:

http://n2t.net/ark:/65665/nv994a64682-b1f6-4599-bffb-07430444a8ac

EDAN-URL:

edanmdm:nasm_A19960082000

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

37.8 Cubic feet (consisting of 76 boxes (including 12 off-site), 12 folders, 16 oversize folders, 7 flat boxes (6 full, 1 partial), plus digital images of some collection material. )

Type:

Collection descriptions

Archival materials

Ephemera

Business ephemera

Date:

1768-1973

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Dry Goods forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

This material consists primarily of scattered correspondence on letterhead stationery, bills/receipts, printed advertisements, trade catalogs, handbills, pamphlets, advertising cards , photographs, cloth samples , leaflets, books, prospectus, order forms, chromolithographs, magazine advertisements, seals, postcards, business cards, children's books, greeting cards, almanacs, calendars, cardboard standups, fans, paper bag samples and import/export documents from businesses referred to loosely as department or variety stores. A number of these stores are still in business and tend to have a substantial amount of material . Such companies include I. Magnin, R. H. Macy, Woodward & Lothrop, F. H. Woolworth's, Sears, Roebuck & Company , Montgomery Wards, Wanamaker, etc. There are a few references to businesses who imported English, French, German, Indian, Chinese, Japanese, Egyptian, Sudanese, Persian and Moorish articles.

Generally the stores included among these materials sold a variety of products consisting of clothing and clothing accessories, home furnishings, home construction kits, novelties, stationery , groceries and a number of other products sold in contemporary department and variety stores. There are also companies that specialized in a particular product or type of product. Researchers interested in these businesses should also consult the same subject category if it is included on the listing of vertical document boxes. It is also possible that if the company produced oversize catalogs these would be listed with the Warshaw Collection oversize materials. For example, there are a number of Montgomery Wards, Butler Brothers, Bellas Hess and Company and Sears, Roebuck and Company catalogs found among the oversize materials.

There are a number of images that appear on these materials. Most of these images tend to be illustrations of the exterior or interior departments of the stores . Product illustrations also appear throughout the catalogues, printed advertisements and price lists. Ethnic images particularly in French advertisements also appear regularly. Dry goods stores relied heavily on advertisements directed toward children especially during the Christmas/holiday season. Books for children illustrating characters from favorite stories or Christmas scenes are common among the larger stores namely Woodward & Lothrop.

Materials in boxes one through thirty-nine are organized by name of company. Publications that discuss the history of a particular company are included with the company related materials. Catalogues , calendars , almanacs and price lists are generally listed under the company name in the finding aid with dates . This is due to the fact that these materials are often requested by researchers in this manner. This does not imply that these are the only materials for that particular company in the folders .

Box thirty-nine is also partially arranged by type including patents, stocks , general images, associations and miscellaneous items. A few related publications such as a chain store bibliography and a book on the history of chain stores are also included.

Boxes forty and forty-one contain periodicals created by W. A. Spelman in New York. Published as a trade journal devoted to the interests of the retail merchants, it was primarily meant to aid the subscriber in meeting the increasing competition in the dry goods trade. It was also meant to guide merchants in the purchase of goods. Referred to as The Fancy Goods Graphic or Spelman's Fancy Goods Graphic, these publications date from 1881-1890 .

Import and export documents are found in boxes forty-one, through forty-three.

The processing of additional materials in 2017 integrated a significant volume of material, most notably the Jermain Business and Family papers and to a lesser extent, the Trimble Family Business records. Both offer insight to the operations of 19th Century family businesses. Also added was significant manuscript on the history of Montgomery Ward is also available.

Catalogues, especially thinner circular type editions have not been consolidated and may be found throughout the material in this collection. However there are several groupings listed in the Catalogue series, especially for regular issue bulky catalogues published by Montgomery Ward and Sears Roebuck and Company. See note regarding some items that have been microfilmed or transferred off-site.

Arrangement:

Dry Goods is arranged in two subseries.

Business Records and Marketing Material

General, including Accounting Books and Ledgers

Companies and Proprietors

Companies and Proprietors, Oversize Material

Trade Literature and Other

Export/Import Records

Jermain Business and Family Papers; plus associated Albany Records

Montgomery Ward History Manuscripts

Trimble Family Business Records

General, Marketing Material

Catalogues

General and Mail Order

Montgomery Ward

Sears, Roebuck and Company

Assorted [Off-Site, including Montgomery Ward and Sears, Roebuck and Company]

Materials in the Archives Center:

Archives Center Collection of Business Americana (AC0404)

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Dry Goods is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Dry-goods  Search this

Genre/Form:

Ephemera

Business ephemera

Citation:

Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Dry

See more items in:

Warshaw Collection of Business Americana Subject Categories: Dry Goods

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep81e1746bc-55a5-45b1-b0f3-04621bd43e6c

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-dry

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

0.86 Cubic feet (consisting of 1.5 boxes, 9 folders.)

Type:

Collection descriptions

Archival materials

Ephemera

Business ephemera

Date:

1816-1912

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Doctors forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

This material consists primarily of business cards, receipts, letters for M.D.'s homeopaths and doctors, and images of physician's prescription blanks. There are also short biographies on some physicians, directories, pictures and cartoons. The material dates from 1854-1912.

It is important to note that during the late 19th century and early 20th century, the term M.D. or doctor was a loosely used title, and it did not connote any degree of education. Doctors could apprentice for three or more months with a physician, and then practice medicine. Some schools offered a medical M.D. degree for some nine months of training and required no admittance qualifications such as a grade school or high school diploma. It was not until the 1890s that the consideration was given to education of the physician as we know it today. Additionally, no licensing was needed and claims could be advertised whether they could be proven or not. However, there were some concerns for scientific approaches to medicine being made and with the advent of anesthesiology, the germ theory and advances in surgery that took place in the late 19th century changed the whole picture of medical practice.

In folders 1 through 24, in box 1, the names are listed in alphabetical order. This continues in box 2 through folder 3. In box 2, folder 4 is a directory of Homeopathic physicians from 1893. Folder 5 contains a book of biographical sketches of "Living New York Surgeons". "Sutures in Ancient Surgery" in folder 6 contains prints of medicine practice from 600 B.C. to the 15th century. A group of medical cartoons featuring primarily medical doctors is located in folder 7. Prints in folder 8 contain pictures of physicians at the bedside, in the hospital, country doctors and "The Doctor". Folder 9 contains personal correspondence regarding sickness and health with no identifying names or dates.

Materials in the Archives Center:

Archives Center Collection of Business Americana (AC0404)

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Doctors is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Medicine  Search this

Patent medicines  Search this

Hospitals  Search this

Homeopathy  Search this

Physicians  Search this

Genre/Form:

Ephemera

Business ephemera

Citation:

Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Doctors

See more items in:

Warshaw Collection of Business Americana Subject Categories: Doctors

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep80abba76f-bf08-4b30-95a9-f56054d64b27

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-doctors

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

6.04 Cubic feet (consisting of 11.5 boxes, 1 folder, 9 oversized folders, 3 flat boxes (1 full, 2 partial), plus digital images of some collection material.)

Type:

Collection descriptions

Archival materials

Legal documents

Print advertising

Business records

Correspondence

Invoices

Trade cards

Business cards

Business ephemera

Reports

Ephemera

Periodicals

Printed ephemera

Mail order catalogs

Advertising mail

Manufacturers' catalogs

Commercial catalogs

Catalogues

Proofs (printed matter)

Advertising fliers

Receipts

Letterheads

Illustrations

Publications

Advertisements

Sales catalogs

Catalogs

Commercial correspondence

Advertising cards

Advertising

Manuals

Trade catalogs

Business letters

Date:

1713-1993

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

The subject category Printing and Printers primarily represents material designed and created by printing companies, largely on the behalf of other companies. Additional material includes serial publications created by printers, the history of printing, biographical material about printers or typographical artists, as well as printing and engraving instructions.

Types of printmaking and printers in these records include stereotyping, electrotyping, planographs, typographs, linotypes, and monotypes.

No expansive documentation of any single printer company is represented within the records, and there is minimal breadth of material on specific subject areas within the printing field. However, business records, company histories, select historical overviews, and the cumulative examples of printers visual work may provide researchers with a broad overview of the printing industry as well as a visual sampling of the evolution of printing styles.

Arrangement:

Printing and Printers is arranged in three subseries. Records, advertising, and catalogues for proprietorships may be filed under either the first or last name of the individual, researchers should look in all applicable alphabetical folders.

Business Records and Marketing Material

Genre

Subject

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Printing and Printers is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Consumer goods -- Catalogs  Search this

Printing -- Instruments  Search this

Printing -- History  Search this

Printing -- Technique  Search this

Printing machinery and supplies  Search this

Printing  Search this

Printing presses  Search this

Linotype  Search this

Printmakers  Search this

Patents  Search this

Wood-engraving  Search this

Printers -- United States  Search this

Engraving -- 19th century -- United States  Search this

Engraving -- History  Search this

Printing industry  Search this

Retail trade  Search this

Sales promotion  Search this

Genre/Form:

Legal documents

Print advertising

Business records

Correspondence

Invoices

Trade cards

Business cards

Business ephemera

Reports

Ephemera

Periodicals

Printed ephemera

Mail order catalogs

Advertising mail

Manufacturers' catalogs

Commercial catalogs

Catalogues

Proofs (printed matter)

Advertising fliers

Receipts

Letterheads

Illustrations

Publications -- Business

Advertisements

Sales catalogs

Catalogs

Commercial correspondence

Advertising cards

Advertising

Manuals

Trade catalogs

Publications

Business letters

Citation:

Warshaw Collection of Business Americana Subject Categories: Printing and Printers, Smithsonian Institution.

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Printing

See more items in:

Warshaw Collection of Business Americana Subject Categories: Printing and Printers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep837262a26-a5d0-4fe8-bbdf-30cab89234d0

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-printing

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

3.21 Cubic feet (consisting of 6.5 boxes, 1 folder, 5 oversized folders, 1 flat box (partial), plus digital images of some collection material.)

Type:

Collection descriptions

Archival materials

Legal records

Invoices

Periodicals

Business ephemera

Advertising mail

Advertising fliers

Stock records

Business cards

Print advertising

Business records

Stock certificate books

Receipts

Legal documents

Advertising cards

Illustrations

Legislation (legal concepts)

Business letters

Stock certificates

Ephemera

Letterheads

Publications

Advertising

Caricatures

Advertisements

Date:

1815-1972

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

Stocks and Bonds contains business records and advertisements generated by stock brokers, bankers, and traders who regularly deal with the US stock market.

Materials include a sampling of blank stock certificates, estimated stock quotes for traders, as well as guides to banking companies and artistic depictions of notable bankers and stock brokers. Additional material includes publications intending to educate others about the stock market, trading, and effective investments.

No extensive runs or complete records exist for any single company, however, Turner, Manuel and Company as well as the New York Stock Market are significantly represented or discussed. No particular depth is present for any singular subtopic though some publications may provide general and historical overviews of how stock market information was passed along both within and without the industry.

Arrangement:

Stocks and Bonds is arranged in three subseries.

Business Records and Marketing Material

Genre

Subject

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Stocks and Bonds is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

finance -- 19th century  Search this

Local finance -- 19th century  Search this

Savings bonds  Search this

Savings bonds -- United States  Search this

Genre/Form:

Legal records

Invoices

Periodicals

Business ephemera

Advertising mail

Advertising fliers

Stock records

Business cards

Print advertising

Business records

Stock certificate books

Receipts

Legal documents

Advertising cards

Illustrations

Legislation (legal concepts)

Business letters

Stock certificates

Ephemera

Letterheads

Publications -- Business

Publications

Advertising

Caricatures

Advertisements

Citation:

Warshaw Collection of Business Americana Subject Categories: Stocks and Bonds, Archives Center, National Museum of American History, Smithsonian Institution.

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Stocks

See more items in:

Warshaw Collection of Business Americana Subject Categories: Stocks and Bonds

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8f0aa73c3-ebcc-427e-a837-8d7b84ee0925

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-stocks

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

14.07 Cubic feet (consisting of 26.5 boxes, 9 folders, 39 oversize folder, 3 map case folders, 4 flat boxes (2 full, 2 partial), plus digital images of some collection material. )

Type:

Collection descriptions

Archival materials

Ephemera

Business ephemera

Date:

1798-1977

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Periodicals forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

This material consists primarily of periodicals (serial publications), including trade literature, educational, general interest, and leisure publications marketed to children, youths, and adults, plus related subscription information, and advertising information.

It dates from 1811-1966 but the bulk of the material dates from 1850-1920. The periodicals relate to a number of different interest groups including women, children, men, and family. Subjects include farming, the home, horses, advertising, art, railroads, hotels, food, literature, religion, medicine, mining, architecture, fashion and current events. While the majority of these periodicals are directed toward consumers, there are also a number of specialized professional and business publications. The periodicals are arranged alphabetically by title. Much of the material consists of subscription information directed to readers and information for advertisers including receipts, circulars cards and letters. Individual copies of the publications are listed with their date(s) of issue. Most of these were issued monthly; others weekly or quarterly.

Periodicals provide valuable information about the customs, styles and attitudes of the times and places in which they appear. Many feature elaborate illustrations and photographs by well-known practitioners and articles and stories by notable persons. Advertisements provide insight into social customs, commercial practices, and the evolving complexity of life in the last half of the 19th century and the first half of the 20th century.

The first group of materials, Periodicals, consists of copies of periodicals and related materials including receipts, circulars, subscription information, advertising information, letters, notes, and cards; arranged alphabetically by title.

Subscription Agencies and Dealers in Periodicals includes advertising circulars, price lists, and order forms arranged alphabetically by name of company.

Related Materials contains miscellaneous printers and publishers, samples of cover designs, and export/import documents

Materials in the Archives Center:

Archives Center Collection of Business Americana (AC0404)

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Periodicals is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Genre/Form:

Ephemera

Business ephemera

Citation:

Warshaw Collection of Business Americana Subject Categories: Periodicals, Archives Center, National Museum of American History, Smithsonian Institution

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Periodicals

See more items in:

Warshaw Collection of Business Americana Subject Categories: Periodicals

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep83e740b22-1be0-477e-8440-794e0c56adc5

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-periodicals

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

1.96 Cubic feet (consisting of 4 boxes, 2 folders, 6 oversize folders, plus digital images of some collection material. )

Type:

Collection descriptions

Archival materials

Business ephemera

Ephemera

Date:

1731-1960

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Dentistry forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

This collection includes dentists, dentifrices, tooth brushes, toothache remedies, pamphlets, news clippings, import-export documents, patents, trademarks and dental schools. This collection dates from 1731 to 1960, however, most materials are in the mid to late 19th century.

Box one, folders one thru 16 contains advertising cards for dentists and dental associations. Dental Schools are listed in folder numbered 17.

In folder number 18 are contained publications of various dental procedures and dental associations and organizations.

Folders 1 thru 11 in box number 2 are listed dentifrices and tooth brush manufacturers most of which are listed by trade names.

Folders 12 thru 19 are listed manufacturers of dental supplies targeted for use of the dentists in their practice, Tooth ache remedies are contained in folder number 20.

Box number 3 contains pamphlets, periodical s, catalogues and price lists in folders number one thru 10. Folders 1 thru 15 contains miscellaneous materials pertaining to dental and dentists.

Box 4 contains import-export documents, trademark and patents . Note: The terms plugging and filling are used interchangeably.

Materials in the Archives Center:

Archives Center Collection of Business Americana (AC0404)

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Dentistry is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Occupation:

Dentists  Search this

Topic:

Patent medicines  Search this

Medicine  Search this

Dentistry  Search this

Genre/Form:

Business ephemera

Ephemera

Citation:

Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Dentistry

See more items in:

Warshaw Collection of Business Americana Subject Categories: Dentistry

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8a2a31f84-6fa9-4cdc-ab57-07f6473b099e

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-dentistry

Editor:

Reddy, Sita  Search this

Physical description:

122 pages color illustrations 30 cm

Type:

Pictorial works

Ouvrages illustrés

Date:

2018

Topic:

Botany  Search this

Botanical artists  Search this

Botanique  Search this

Dessinateurs de plantes  Search this

Data Source:

Smithsonian Libraries

EDAN-URL:

edanmdm:siris_sil_1158959

Sponsor:

ABA (Aktiebolaget Aerotransport)  Search this

Artist:

Anders Beckman, 1907-1967  Search this

Medium:

Poster, Advertising, Commercial Aviation

Dimensions:

2-D - Unframed (H x W): 100.3 x 62.2cm (39 1/2 x 24 1/2 in.)

Type:

ART-Posters, Original Art Quality

Country of Origin:

Sweden

Date:

circa 1928

Inventory Number:

A19900576000

Restrictions & Rights:

Usage conditions apply

See more items in:

National Air and Space Museum Collection

Data Source:

National Air and Space Museum

GUID:

http://n2t.net/ark:/65665/nv9453f897a-ec66-4b5d-b7f2-13946e23cc77

EDAN-URL:

edanmdm:nasm_A19900576000

Author:

Perry, Claire 1954-  Search this

Author:

Iris & B. Gerald Cantor Center for Visual Arts at Stanford University  Search this

Smithsonian American Art Museum  Search this

Portland Museum of Art  Search this

Physical description:

x, 236 pages illustrations (some color) 29 cm

Type:

Exhibitions

Expositions

Ausstellung

Exhibition catalogs

Catalogues d'exposition

Place:

United States

États-Unis

USA

Stanford <Calif., 2006>

Stanford (Calif.)

Date:

2006

19th century

19e siècle

Topic:

Children in art  Search this

Art, American  Search this

Children--Social conditions  Search this

Enfants dans l'art  Search this

Art américain  Search this

Enfants--Conditions sociales  Search this

Kind  Search this

Kunst  Search this

Data Source:

Smithsonian Libraries

EDAN-URL:

edanmdm:siris_sil_779640

Creator:

Rudolph Wurlitzer Company  Search this

Names:

All-American Mohawk Company  Search this

Apollo Piano Company  Search this

Beach-Carlisle Violin Company  Search this

Caldwell Piano Company  Search this

Central Discount Company  Search this

Dayton Photo Products Company  Search this

DeKalb Piano Company  Search this

Dekleist Musical Instruments Company  Search this

Deutsch Wurlitzer  Search this

Eagle Radio Company  Search this

Everett Piano Company  Search this

Fox Theatres Corporation  Search this

Lyric Piano Company  Search this

Milner Music Company  Search this

Morsatti, Inc.  Search this

North Tonawanda Barrel Organ Company  Search this

Robert L. Loud Music Company  Search this

Rudolph Wurlitzer Company  Search this

Southern Ohio Radio Corporation  Search this

Western Industries Corporation  Search this

Wunderlich Piano Company  Search this

Wurlbild Corporation  Search this

Wurlitzer Acceptance Corporation  Search this

Wurlitzer Company  Search this

Wurlitzer Company of California  Search this

Wurlitzer Grand Piano Company  Search this

Youngstown Music Company  Search this

Rolfing, R.C.  Search this

Wurlitzer, Farny  Search this

Wurlitzer, Rembert  Search this

Wurlitzer, Rudolph  Search this

Extent:

56 Cubic feet

Type:

Collection descriptions

Archival materials

Minute books

Account books

Financial records

Stock records

Reports

Advertisements

Sales records

Audits

Cashbooks

Ledgers (account books)

Annual reports

Photographs

Journals (accounts)

Price lists

Trade catalogs

Publications

Employee records

Marketing records

Commercial catalogs

Place:

DeKalb (Ill.)

North Tonawanda (N.Y.)

Corinth (Miss.)

Cincinnati (Ohio)

Date:

1860-1984

Summary:

The collection documents the history and development of the Wurlitzer Company and consists of company publications, business records, employee files, manufacturing records, sales and marketing records, product information, publicity, advertising, photographs, audiovisual materials, and organ installation drawings.

Scope and Contents:

The collection documents the history and the development of the Wurlitzer Company. Materials include company publications, business records, employee files, manufacturing records, sales and marketing records, product information, publicity, advertising, photographs, audiovisual materials, and organ installation drawings. The material in the collection spans from 1856-1986, although information prior to 1899 is sparse.

Arrangement:

The Collection is arranged into fourteen series.

Series 1: Wurlitzer Company Histories, Company Events, and General Business Materials, circa 1880-1987; undated

Series 2: Publications, 1910-1989; undated

Series 3: Advertising and Promotional Materials, 1911-1978

Series 4: Product Information, 1860-1984; undated

Series 5: Photographs of Wurlitzer Manufacturing Plants, Employees, Stores, and Dealerships, 1869-1970; undated

Series 6: Photographs of Wurlitzer Products and Product Sales Promotions, 1900-1978; undated

Series 7, Photographs Used in Wurlitzer Advertising and Public Relations, 1904-1970; undated

Series 8: Wurlitzer Employee Records and Related Materials, 1909-1961; undated

Series 9: Production and Shipping Records, 1905-1987

Series 10: Shipping and Sales Records for Wurlitzer Dealerships, Wurlitzer Retail Stores, and Rembert Wurlitzer, Incorporated, 1917-1952

Series 11, Records of Stock Certificates, Meeting Minutes, and Related Financial and Legal Documents, 1907-1972

Series 12, Rudolph Wurlitzer Company Financial Records, 1893-1986

Series 13, Maps and Charts, 1931-1976

Series 14, Organ Installation Drawings, 1920-1931; undated

Historical Note:

The Wurlitzer Company began in 1856 when Rudolph Wurlitzer, a Cincinnati bank clerk, sold seven hundred dollars worth of musical instruments he had bought from family and friends in Germany. The busi¬ness was incorporated in Ohio in 1890 under the name the Ru¬dolph Wurlitzer Company." For the first fifty years, Wurlitzer was primarily a retail instrument business operating out of its Cincinnati Store headquarters. Although fire destroyed the com¬pany's headquarters in 1904, a new building was completed in time to celebrate Wurlitzer's fiftieth anniversary in 1906.

In 1908, the Wurlitzer Company bought the DeKleist Musical In¬strument Manufacturing Company in North Tonawanda, New York. The Rudolph Wurlitzer Manufacturing Company continued produc¬tion of automatic musical instruments including player pianos, military bands and pianorchestras. In 1910, the Wurlitzer Company bought the Hope-Jones Organ Company and began to manufacture unit-or¬chestra pipe organs at their North Tonawanda plant. These were pipe organs equipped with bells, gongs, horns and sirens. They became known as Mighty Wurlitzers and provided the musical back¬ground in silent movie houses all over the world and were also built for churches and private homes. In 1919, Wurlitzer bought the Melville-Clark Piano Company of DeKalb, Illinois. Wurlitzer pianos were then manufactured at the DeKalb facilities under a variety of names: the Apollo Piano Company, the DeKalb Piano Company and the Wurlitzer Grand Piano Company. Each name des¬ignated a different quality, price range and style.

With the decline of sales during the 1920s and 1930s, pro¬duction of automatic musical instruments ceased until the manu¬facture of the first jukebox in 1934. In 1930, the Julius Bauer Piano Company was purchased and continued to build pianos in that name until shortly before World War II. For a brief time, radios and refrigerators were made by the Wurlitzer controlled Air-Amer¬ican Mohawk Corporation. It was not a successful venture and ended in the mid-1930s. Many of the Wurlitzer retail stores were, at that time, in bad locations and needed repairs. The solutions to these problems came about with a reorganization of the company in 1935. With the reorganization, many retail stores were sold, piano manufacturing was consolidated in DeKalb and many subsidiaries were dissolved or absorbed completely into the Wurlitzer Company.

During World War II, Wurlitzer halted production of musical in¬struments. The company's defense production efforts were rec¬ognized in 1943 and 1944 when it is North Tonawanda and DeKalb plants received the Army-Navy "E" Award. In 1946, peacetime production resumed and the Wurlitzer Company introduced two new instruments: the electric organ in 1947 and the electric piano in 1954. In 1956, the Wurlitzer Company celebrated its centennial. That same year a new plant at Corinth, Mississippi, was completed. Later, plants were opened in Holly Springs, Mississippi (1961), Logan, Utah (1970) and Hullhorst, West Germany, (1960). The new facilities replaced those at North Tonawanda and DeKalb. The North Tonawanda plant ceased production of jukeboxes in 1974, becoming the company's engineering and research center. In 1973, the DeKalb plant ended production of pianos maintaining only mar¬keting and administrative offices. In 1977, the Wurlitzer Com¬pany's corporate headquarters moved to DeKalb, including the en¬gineering and research center from North Tonawanda.

Wurlitzer's three sons had assumed leadership of the company after his death in 1914. Each son acted as president then, chair of the board, successively. The company hired R.C. Rolfing in 1934 as vice-president and general manager. His re¬organization helped the company through the Depression years. Rolfing succeeded the last of the founder's sons in 1941 as pres¬ident of the company and in 1966 as chair of the board. Farny Wurlitzer, Rudolph's youngest son, died in 1972. A.D. Arsem succeeded Rolfing in 1974 as chair of the board. George B. Howell succeeded W. N. Herleman as president of the company.

Related Materials:

Materials in the Archives Center

Steinway & Sons Records and Family Papers, 1857-1919 (AC0178)

Chickering & Sons Piano Company Collection, 1864-1985 (AC0264)

Sohmer & Company Records, 1872-1989 (AC0349)

William J. Lenz Piano Tuning Collection, circa 1903-1955 (AC0511)

Janssen Piano Company Records, 1901-1929 (AC0512)

John R. Anderson Piano Trade Literature and Ephemera Collection, circa 1850-1990 (AC1257)

Warshaw Collection of Business America's Piano and Organ related materials (AC0060)

Provenance:

Collection donated by Northern Illinois University, and Regional History Center, 1994, November 11.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Violin -- Manufacture  Search this

Radio -- Receivers and reception  Search this

Coin-operated machines  Search this

Accordion  Search this

Jukeboxes -- Manufacture  Search this

Harp -- Manufacture  Search this

Piano -- History  Search this

Player organ  Search this

Accordion -- Manufacture  Search this

Piano makers  Search this

Organ -- Manufacture  Search this

Organ -- History  Search this

Wurlitzer organ  Search this

Musical instrument makers  Search this

Mechanical organs  Search this

Mechanical musical instruments  Search this

Musical instruments  Search this

Genre/Form:

Minute books

Account books

Financial records

Stock records

Reports

Advertisements

Sales records

Audits

Cashbooks

Ledgers (account books)

Annual reports

Photographs -- 19th century

Journals (accounts)

Price lists

Trade catalogs

Publications

Employee records

Marketing records

Commercial catalogs

Citation:

Wurlitzer Company Records, 1860-1984, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0469

See more items in:

Wurlitzer Company Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8b6b1ed59-da9e-468e-ae2e-8bcd065f8cb2

EDAN-URL:

ead_collection:sova-nmah-ac-0469

Issuing body:

Thomson Gale (Firm)  Search this

Gale (Firm)  Search this

Physical description:

1 online resource

Type:

Databases

Sources

Electronic reference sources

History

Place:

United States

Date:

2006

19th century

Topic:

American newspapers  Search this

History  Search this

Data Source:

Smithsonian Libraries

EDAN-URL:

edanmdm:siris_sil_1158801

Maker:

Cornell, Silas  Search this

Erastus Darrow & Brother  Search this

Physical Description:

paper (overall material)

aluminum (overall material)

Measurements:

average spatial: 24.2 cm; 9 17/32 in

overall: 16 1/8 in x 11 1/2 in; 40.9575 cm x 29.21 cm

Object Name:

globe

Place made:

United States: Massachusetts, Boston

United States: New York, Rochester

Associated place:

United States: Illinois, Chicago

Date made:

mid 19th century

Subject:

Geography  Search this

ID Number:

1986.0820.01

Catalog number:

1986.0820.01

Accession number:

1986.0820

See more items in:

Medicine and Science: Physical Sciences

Globes

Measuring & Mapping

Data Source:

National Museum of American History

GUID:

http://n2t.net/ark:/65665/ng49ca746a8-fc8d-704b-e053-15f76fa0b4fa

EDAN-URL:

edanmdm:nmah_1064464

Creator:

Ayer (N W) Incorporated.  Search this

Names:

American Telephone and Telegraph Company -- Advertisements  Search this

Cunningham & Walsh.  Search this

Hixson & Jorgenson  Search this

United Air Lines, Inc. -- Advertisements  Search this

Ayer, Francis Wayland  Search this

De Kooning, Willem, 1904-1997  Search this

O'Keeffe, Georgia, 1887-1986  Search this

Extent:

270 Cubic feet (1463 boxes, 33 map-folders, 7 films)

Type:

Collection descriptions

Archival materials

Business records

Interviews

Oral history

Print advertising

Proof sheets

Proofs (printed matter)

Scrapbooks

Trade literature

Tear sheets

Advertisements

Date:

1817-1851

1869-2006

Summary:

Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.

Scope and Contents:

The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.

Arrangement:

The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985

Biographical / Historical:

Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.

Related Materials:

Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)

Provenance:

The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.

Restrictions:

The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.

Rights:

Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Advertising agencies  Search this

advertising  Search this

Genre/Form:

Business records -- 1840-2000

Interviews -- 1980-2000

Oral history -- 1980-1990

Print advertising

Proof sheets

Proofs (printed matter)

Scrapbooks -- 1840-1990

Trade literature

Tear sheets

Advertisements

Citation:

NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0059

See more items in:

N W Ayer Advertising Agency Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8920ed035-d211-4a58-9047-b31fa79464bd

EDAN-URL:

ead_collection:sova-nmah-ac-0059

Creator:

United Telegraph Workers.  Search this

Western Union Telegraph Company  Search this

Extent:

452 Cubic feet (871 boxes and 23 map folders)

Type:

Collection descriptions

Archival materials

Administrative records

Articles

Books

Clippings

Contracts

Drawings

Photographs

Patents

Newsletters

Photograph albums

Scrapbooks

Specifications

Technical documents

Date:

circa 1820-1995

Summary:

The collection documents in photographs, scrapbooks, notebooks, correspondence, stock ledgers, annual reports, and financial records, the evolution of the telegraph, the development of the Western Union Telegraph Company, and the beginning of the communications revolution. The collection materials describe both the history of the company and of the telegraph industry in general, particularly its importance to the development of the technology in the nineteenth and twentieth centuries. The collection is useful for researchers interested in the development of technology, economic history, and the impact of technology on American social and cultural life.

Scope and Contents:

The collection is divided into twenty-six (26) series and consists of approximately 400 cubic feet. The collection documents in photographs, scrapbooks, notebooks, correspondence, stock ledgers, annual reports, and financial records, the evolution of the telegraph, the development of the Western Union Telegraph Company, and the beginning of the communications revolution. The collection materials describe both the history of the company and of the telegraph industry in general, particularly its importance to the development of the technology in the nineteenth and twentieth centuries. The collection is useful for researchers interested in the development of technology, economic history, and the impact of technology on American social and cultural life.

Arrangement:

The collection is divided into twenty-seven series.

Series 1: Historical and Background Information, 1851-1994

Series 2: Subsidiaries of Western Union, 1844-1986

Series 3: Executive Records, 1848-1987

Series 4: Presidential Letterbooks and Writings, 1865-1911

Series 5: Correspondence, 1837-1985

Series 6: Cyrus W. Field Papers, 1840-1892

Series 7: Secretary's Files, 1844-1987

Series 8: Financial Records, 1859-1995

Series 9: Legal Records, 1867-1968

Series 10: Railroad Records, 1854-1945

Series 11: Law Department Records, 1868-1979

Series 12: Patent Materials, 1840-1970

Series 13: Operating Records, 1868-1970s

Series 14: Westar VI-S, 1974, 1983-1986

Series 15: Engineering Department Records, 1874-1970

Series 16: Plant Department Records, 1867-1937, 1963

Series 17: Superintendent of Supplies Records, 1888-1948

Series 18: Employee/Personnel Records 1852-1985

Series 19: Public Relations Department Records, 1858-1980

Series 20: Western Union Museum, 1913-1971

Series 21: Maps, 1820-1964

Series 22: Telegrams, 1852-1960s

Series 23: Photographs, circa 1870-1980

Series 24: Scrapbooks, 1835-1956

Series 25: Notebooks, 1880-1942

Series 26: Audio Visual Materials, 1925-1994

Series 27: Addenda

Biographical / Historical:

In 1832 Samuel F. B. Morse, assisted by Alfred Vail, conceived of the idea for an electromechanical telegraph, which he called the "Recording Telegraph." This commercial application of electricity was made tangible by their construction of a crude working model in 1835-36. This instrument probably was never used outside of Professor Morse's rooms where it was, however, operated in a number of demonstrations. This original telegraph instrument was in the hands of the Western Union Telegraph Company and had been kept carefully over the years in a glass case. It was moved several times in New York as the Western Union headquarters building changed location over the years. The company presented it to the Smithsonian Institution in 1950.

The telegraph was further refined by Morse, Vail, and a colleague, Leonard Gale, into working mechanical form in 1837. In this year Morse filed a caveat for it at the U.S. Patent Office. Electricity, provided by Joseph Henry's 1836 "intensity batteries", was sent over a wire. The flow of electricity through the wire was interrupted for shorter or longer periods by holding down the key of the device. The resulting dots or dashes were recorded on a printer or could be interpreted orally. In 1838 Morse perfected his sending and receiving code and organized a corporation, making Vail and Gale his partners.

In 1843 Morse received funds from Congress to set-up a demonstration line between Washington and Baltimore. Unfortunately, Morse was not an astute businessman and had no practical plan for constructing a line. After an unsuccessful attempt at laying underground cables with Ezra Cornell, the inventor of a trench digger, Morse switched to the erection of telegraph poles and was more successful. On May 24, 1844, Morse, in the U.S. Supreme Court Chambers in Washington, sent by telegraph the oft-quoted message to his colleague Vail in Baltimore, "What hath God wrought!"

In 1845 Morse hired Andrew Jackson's former postmaster general, Amos Kendall, as his agent in locating potential buyers of the telegraph. Kendall realized the value of the device, and had little trouble convincing others of its potential for profit. By the spring he had attracted a small group of investors. They subscribed $15,000 and formed the Magnetic Telegraph Company. Many new telegraph companies were formed as Morse sold licenses wherever he could.

The first commercial telegraph line was completed between Washington, D.C., and New York City in the spring of 1846 by the Magnetic Telegraph Company. Shortly thereafter, F. O. J. Smith, one of the patent owners, built a line between New York City and Boston. Most of these early companies were licensed by owners of Samuel Morse patents. The Morse messages were sent and received in a code of dots and dashes.

At this time other telegraph systems based on rival technologies were being built. Some companies used the printing telegraph, a device invented by a Vermonter, Royal E. House, whose messages were printed on paper or tape in Roman letters. In 1848 a Scotch scientist, Alexander Bain, received his patents on a telegraph. These were but two of many competing and incompatible technologies that had developed. The result was confusion, inefficiency, and a rash of suits and counter suits.

By 1851 there were over fifty separate telegraph companies operating in the United States. This corporate cornucopia developed because the owners of the telegraph patents had been unsuccessful in convincing the United States and other governments of the invention's potential usefulness. In the private sector, the owners had difficulty convincing capitalists of the commercial value of the invention. This led to the owners' willingness to sell licenses to many purchasers who organized separate companies and then built independent telegraph lines in various sections of the country.

Hiram Sibley moved to Rochester, New York, in 1838 to pursue banking and real estate. Later he was elected sheriff of Monroe County. In Rochester he was introduced to Judge Samuel L. Selden who held the House Telegraph patent rights. In 1849 Selden and Sibley organized the New York State Printing Telegraph Company, but they found it hard to compete with the existing New York, Albany, and Buffalo Telegraph Company.

After this experience Selden suggested that instead of creating a new line, the two should try to acquire all the companies west of Buffalo and unite them into a single unified system. Selden secured an agency for the extension throughout the United States of the House system. In an effort to expand this line west, Judge Selden called on friends and the people in Rochester. This led, in April 1851, to the organization of a company and the filing in Albany of the Articles of Association for the "New York and Mississippi Valley Printing Telegraph Company" (NYMVPTC), a company which later evolved into the Western Union Telegraph Company.

In 1854 there were two rival systems of the NYMVPTC in the West. These two systems consisted of thirteen separate companies. All the companies were using Morse patents in the five states north of the Ohio River. This created a struggle between three separate entities, leading to an unreliable and inefficient telegraph service. The owners of these rival companies eventually decided to invest their money elsewhere and arrangements were made for the NYMVPTC to purchase their interests.

Hiram Sibley recapitalized the company in 1854 under the same name and began a program of construction and acquisition. The most important takeover was carried out by Sibley when he negotiated the purchase of the Morse patent rights for the Midwest for $50,000 from Jeptha H. Wade and John J. Speed, without the knowledge of Ezra Cornell, their partner in the Erie and Michigan Telegraph Company (EMTC). With this acquisition Sibley proceeded to switch to the superior Morse system. He also hired Wade, a very capable manager, who became his protege and later his successor. After a bitter struggle Morse and Wade obtained the EMTC from Cornell in 1855, thus assuring dominance by the NYMVPTC in the Midwest. In 1856 the company name was changed to the "Western Union Telegraph Company," indicating the union of the Western lines into one compact system. In December, 1857, the Company paid stockholders their first dividend.

Between 1857 and 1861 similar consolidations of telegraph companies took place in other areas of the country so that most of the telegraph interests of the United States had merged into six systems. These were the American Telegraph Company (covering the Atlantic and some Gulf states), The Western Union Telegraph Company (covering states North of the Ohio River and parts of Iowa, Kansas, Missouri, and Minnesota), the New York Albany and Buffalo Electro-Magnetic Telegraph Company (covering New York State), the Atlantic and Ohio Telegraph Company (covering Pennsylvania), the Illinois & Mississippi Telegraph Company (covering sections of Missouri, Iowa, and Illinois), and the New Orleans & Ohio Telegraph Company (covering the southern Mississippi Valley and the Southwest). All these companies worked together in a mutually friendly alliance, and other small companies cooperated with the six systems, particularly some on the West Coast.

By the time of the Civil War, there was a strong commercial incentive to construct a telegraph line across the western plains to link the two coasts of America. Many companies, however, believed the line would be impossible to build and maintain.

In 1860 Congress passed, and President James Buchanan signed, the Pacific Telegraph Act, which authorized the Secretary of the Treasury to seek bids for a project to construct a transcontinental line. When two bidders dropped out, Hiram Sibley, representing Western Union, was the only bidder left. By default Sibley won the contract. The Pacific Telegraph Company was organized for the purpose of building the eastern section of the line. Sibley sent Wade to California, where he consolidated the small local companies into the California State Telegraph Company. This entity then organized the Overland Telegraph Company, which handled construction eastward from Carson City, Nevada, joining the existing California lines, to Salt Lake City, Utah. Sibley's Pacific Telegraph Company built westward from Omaha, Nebraska. Sibley put most of his resources into the venture. The line was completed in October, 1861. Both companies were soon merged into Western Union. This accomplishment made Hiram Sibley leader of the telegraph industry.

Further consolidations took place over the next several years. Many companies merged into the American Telegraph Company. With the expiration of the Morse patents, several organizations were combined in 1864 under the name of "The U.S. Telegraph Company." In 1866 the final consolidation took place, with Western Union exchanging stock for the stock of the other two organizations. The general office of Western Union moved at this time from Rochester to 145 Broadway, New York City. In 1875 the main office moved to 195 Broadway, where it remained until 1930 when it relocated to 60 Hudson Street.

In 1873 Western Union purchased a majority of shares in the International Ocean Telegraph Company. This was an important move because it marked Western Union's entry into the foreign telegraph market. Having previously worked with foreign companies, Western Union now began competing for overseas business.

In the late 1870s Western Union, led by William H. Vanderbilt, attempted to wrest control of the major telephone patents, and the new telephone industry, away from the Bell Telephone Company. But due to new Bell leadership and a subsequent hostile takeover attempt of Western Union by Jay Gould, Western Union discontinued its fight and Bell Telephone prevailed.

Despite these corporate calisthenics, Western Union remained in the public eye. The sight of a uniformed Western Union messenger boy was familiar in small towns and big cities all over the country for many years. Some of Western Union's top officials in fact began their careers as messenger boys.

Throughout the remainder of the nineteenth century the telegraph became one of the most important factors in the development of social and commercial life of America. In spite of improvements to the telegraph, however, two new inventions--the telephone (nineteenth century) and the radio (twentieth century)--eventually replaced the telegraph as the leaders of the communication revolution for most Americans.

At the turn of the century, Bell abandoned its struggles to maintain a monopoly through patent suits, and entered into direct competition with the many independent telephone companies. Around this time, the company adopted its new name, the American Telephone and Telegraph Company (AT&T).

In 1908 AT&T gained control of Western Union. This proved beneficial to Western Union, because the companies were able to share lines when needed, and it became possible to order telegrams by telephone. However, it was only possible to order Western Union telegrams, and this hurt the business of Western Union's main competitor, the Postal Telegraph Company. In 1913, however, as part of a move to prevent the government from invoking antitrust laws, AT&T completely separated itself from Western Union.

Western Union continued to prosper and it received commendations from the U.S. armed forces for service during both world wars. In 1945 Western Union finally merged with its longtime rival, the Postal Telegraph Company. As part of that merger, Western Union agreed to separate domestic and foreign business. In 1963 Western Union International Incorporated, a private company completely separate from the Western Union Telegraph Company, was formed and an agreement with the Postal Telegraph Company was completed. In 1994, Western Union Financial Services, Inc. was acquired by First Financial Management Corporation. In 1995, First Financial Management Corporation merged with First Data Corporation making Western Union a First Data subsidiary.

Many technological advancements followed the telegraph's development. The following are among the more important:

The first advancement of the telegraph occurred around 1850 when operators realized that the clicks of the recording instrument portrayed a sound pattern, understandable by the operators as dots and dashes. This allowed the operator to hear the message by ear and simultaneously write it down. This ability transformed the telegraph into a versatile and speedy system.

Duplex Telegraphy, 1871-72, was invented by the president of the Franklin Telegraph Company. Unable to sell his invention to his own company, he found a willing buyer in Western Union. Utilizing this invention, two messages were sent over the wire simultaneously, one in each direction.

As business blossomed and demand surged, new devices appeared. Thomas Edison's Quadruplex allowed four messages to be sent over the same wire simultaneously, two in one direction and two in the other.

An English automatic signaling arrangement, Wheatstone's Automatic Telegraph, 1883, allowed larger numbers of words to be transmitted over a wire at once. It could only be used advantageously, however, on circuits where there was a heavy volume of business.

Buckingham's Machine Telegraph was an improvement on the House system. It printed received messages in plain Roman letters quickly and legibly on a message blank, ready for delivery.

Vibroplex, c. 1890, a semi-automatic key sometimes called a "bug key," made the dots automatically. This relieved the operator of much physical strain.

Related Materials:

Materials in the Archives Center

Additional moving image about Western Union Telegraph Company can be found in the Industry on Parade Collection (AC0507). This includes Cable to Cuba! by Bell Laboratory, AT & T, featuring the cable ship, the C.S. Lord Kelvin, and Communications Centennial! by the Western Union Company.

Materials at Other Organizations

Hagley Museum and Library, Wilmington, Delaware.

Western Union International Records form part of the MCI International, Inc. Records at the First Data Corporation, Greenwood Village, Colorado.

Records of First Data Corporation and its predecessors, including Western Union, First Financial Management Corporation (Atlanta) and First Data Resources (Omaha). Western Union collection supports research of telegraphy and related technologies, and includes company records, annual reports, photographs, print and broadcast advertising, telegraph equipment, and messenger uniforms.

Smithsonian Institution Archives

Western Union Telegraph Expedition, 1865-1867

This collection includes correspondence, mostly to Spencer F. Baird, from members of the Scientific Corps of the Western Union Telegraph Expedition, including Kennicott, Dall, Bannister, and Elliott; copies of reports submitted to divisional chiefs from expedition staff members; newspaper clippings concerning the expedition; copies of notes on natural history taken by Robert Kennicott; and a journal containing meteorological data recorded by Henry M. Bannister from March to August, 1866.

Separated Materials:

Artifacts (apparatus and equipment) were donated to the Division of Information Technology and Society, now known as the Division of Work & Industry, National Museum of American History.

Provenance:

The collection was donated by Western Union in September of 1971.

Restrictions:

Collection is open for research but Series 11 and films are stored off-site. Special arrangements must be made to view some of the audiovisual materials. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Communications equipment  Search this

Communication -- International cooperation  Search this

Electric engineering  Search this

Electric engineers  Search this

Electrical equipment  Search this

Electrical science and technology  Search this

Telegraphers  Search this

Telegraph  Search this

Genre/Form:

Administrative records

Articles

Books

Clippings

Contracts

Drawings

Photographs -- 19th century

Patents

Photographs -- 20th century

Newsletters

Photograph albums

Scrapbooks -- 19th century

Scrapbooks -- 20th century

Specifications

Technical documents

Citation:

Western Union Telegraph Company Records, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0205

See more items in:

Western Union Telegraph Company Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8b72e8493-288c-4bd0-84d5-011155da30a7

EDAN-URL:

ead_collection:sova-nmah-ac-0205

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

10.02 Cubic feet (consisting of 14.5 boxes, 10 oversize folders, 4 map case folders, 6 flat boxes (2 full, 4 partial).)

Type:

Collection descriptions

Archival materials

Ephemera

Business ephemera

Date:

1750-1988

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Art forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents note:

This subject category- Art concerns the creation, exhibition and selling of fine art; the manufac-ture and retailing of art reproductions and the manufacture and retailing of art supplies. There is also material relating to art education, art publications and art organizations, both professional and amateur. It further includes an image collection covering a number of subjects and a collec-tion of original works of art that includes a group of sketchbooks.

The bulk of the material consists of brochures, booklets, books, circulars, cards and catalogues; most are intended for instructional or advertising purposes. The images include prints and engrav-ings and some items in color. The original works are in a variety of media.

Arrangement note:

The material is divided into the following series:

1. Artists, circa 1840-1940

2. Academies, Institutes, and Museums, 1826-1980

3. Associations, Clubs, and Societies, circa 1820-1959

4. Miscellaneous Exhibitions, circa 1864-1940

5. Fine Art Dealers, Galleries, and Auction Houses, 1816-1965

6. Manufacturers, Publishers, Retailers, and Importers, 1855-1960

7. Art Education, 1869-1946

8. Art Publishers and Publications, circa 1850-1965

9. Commercial Art and Design, circa 1820-1950

10. Manufacturers and Retailers of Art Materials, circa 1850-1960

11. General Images, circa 1750-1910

12. Original Works, 19th century; undated

13. Foreign Materials, circa 19th century

14. Import/Export Documents, circa 1860-1900

Materials in the Archives Center:

Archives Center Collection of Business Americana (AC0404)

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Art is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Genre/Form:

Ephemera

Business ephemera

Citation:

Warshaw Collection of Business Americana Subject Categories: Art, Archives Center, National Museum of American History, Smithsonian Institution

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Art

See more items in:

Warshaw Collection of Business Americana Subject Categories: Art

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep863d10c88-b0e5-474e-aa71-cb29973f0cc2

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-art

Published by:

MelPat Associates, American, 1965 - 1986  Search this

Created by:

C. Melvin Patrick, American, died 1985  Search this

Subject of:

Allon Schoener, American  Search this

Metropolitan Museum of Art, American, founded 1870  Search this

Thomas Hoving, American, 1931 - 2009  Search this

Candice Van Ellison, American  Search this

Shirley Anita Chisholm, American, 1924 - 2005  Search this

Constance Baker Motley, American, 1921 - 2005  Search this

Percy Ellis Sutton, American, 1920 - 2009  Search this

Willie Howard Mays Jr., American, born 1931  Search this

Muhammad Ali, American, 1942 - 2016  Search this

Adam Clayton Powell Jr., American, 1908 - 1972  Search this

Dr. Martin Luther King Jr., American, 1929 - 1968  Search this

Milton Lee Olive III, American, 1946 - 1965  Search this

National Pan-Hellenic Council, American, founded 1930  Search this

Raymond St. Jacques, American, 1930 - 1990  Search this

National Newspaper Publishers Association, American, founded 1827  Search this

National Association for the Advancement of Colored People, American, founded 1909  Search this

Freemasonry, American, founded 1730  Search this

National Urban League, American, founded 1910  Search this

Leontyne Price, American, born 1927  Search this

American Bridge Association, American, founded 1932  Search this

National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this

Sigma Gamma Rho Sorority, Inc., founded 1922  Search this

Delta Sigma Theta Sorority, American, founded 1913  Search this

New York Giants, American, founded 1925  Search this

Phi Beta Sigma Fraternity, American, founded 1914  Search this

National Medical Association, American, founded 1895  Search this

Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this

National Dental Association, American, founded 1913  Search this

Shriners International, American, founded 1870  Search this

Daughters of Isis, American, founded 1910  Search this

National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this

Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this

Diahann Carroll, American, 1935 - 2019  Search this

Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this

National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this

Medium:

ink on paper

Dimensions:

H x W x D: 12 × 8 7/8 × 3/16 in. (30.5 × 22.5 × 0.5 cm)

Type:

magazines (periodicals)

Place made:

Harlem, New York City, New York, United States, North and Central America

Place depicted:

Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America

Date:

1969

Topic:

African American  Search this

Advertising  Search this

Associations and institutions  Search this

Black Press  Search this

Business  Search this

Communities  Search this

Fraternal organizations  Search this

Fraternities  Search this

Funeral customs and rites  Search this

Government  Search this

HBCUs (Historically Black Colleges and Universities)  Search this

Journalism  Search this

Labor  Search this

Mass media  Search this

Men  Search this

Political organizations  Search this

Politics  Search this

Professional organizations  Search this

Religion  Search this

Sororities  Search this

U.S. History, 1969-2001  Search this

Urban life  Search this

Women  Search this

Women's organizations  Search this

Credit Line:

Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely

Object number:

2012.167.4

Restrictions & Rights:

Public domain

See more items in:

National Museum of African American History and Culture Collection

Classification:

Documents and Published Materials-Published Works

Data Source:

National Museum of African American History and Culture

GUID:

http://n2t.net/ark:/65665/fd57d7409c7-82e8-42a2-99ab-23e8e29fd27f

EDAN-URL:

edanmdm:nmaahc_2012.167.4

Created by:

Victor Ekpuk, Nigerian American, born 1964  Search this

Subject of:

Saartjie Baartman, Khoekhoen, died 1815  Search this

Medium:

acrylic paint with paper, plastic and glass on Masonite

Dimensions:

H x W: 72 × 42 × 2 5/16 in. (182.9 × 106.7 × 5.8 cm)

Place made:

United States

Place depicted:

Africa

Europe

Date:

2012

Topic:

African American  Search this

Africa  Search this

Art  Search this

Catholicism  Search this

Christianity  Search this

Gender  Search this

Religion  Search this

Slavery  Search this

Trans Atlantic slave trade  Search this

Violence  Search this

Women  Search this

Credit Line:

Collection of the Smithsonian National Museum of African American History and Culture

Object number:

2019.23

Restrictions & Rights:

© Victor Ekpuk

See more items in:

National Museum of African American History and Culture Collection

Portfolio/Series:

Slave Narrative

Classification:

Visual Arts

Exhibition:

Reckoning: Protest. Defiance. Resilience.

On View:

NMAAHC (1400 Constitution Ave NW), National Mall Location, Culture/Fourth Floor, 4 052

Data Source:

National Museum of African American History and Culture

GUID:

http://n2t.net/ark:/65665/fd5a2f00436-3383-4cd6-84bb-3e56bf0e26d5

EDAN-URL:

edanmdm:nmaahc_2019.23

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

1.57 Cubic feet (consisting of 3 boxes, 2 folders, 7 oversize folders, 2 map case folders.)

Type:

Collection descriptions

Archival materials

Business records

Publications

Ephemera

Receipts

Print advertising

Commercial correspondence

Invoices

Recipes

Letterheads

Sales catalogs

Printed ephemera

Business cards

Price lists

Realia

Trade catalogs

Business ephemera

Business letters

Date:

1790-1967

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Bakers and Baking forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

The subject category Bakers and Baking relates to the manufacturing and distribution of baked goods in the United States. Subject matter largely covers breads, but also includes cakes, pies, cookies, crackers, and pretzel.

Bakers and Baking includes business records, advertisments, company catalogues, patents, realia, import and export documents, and subject records. The series contains images depicting baking, possibly for use in advertisements. Images frequently depict children carrying, eating, or making baked goods, anthropomorphic animals, factory workers, and baked goods. Oversized material includes advertisements, price lists, and a serial publication.

Material related to specific subject areas includes information on the history of bread and pretzel, background on companies and processes that emerged in the baking industry post-industrialization, as well as a recipes and small cookbooks.

No single subtopic is explored in particular depth, though Bakers and Baking offers a broader perspective on aspects of bread baking, as well as a wide range of baking images in the advertisements and unattributed images.

Arrangement:

Bakers and Baking is arranged in three subseries.

Business Records and Marketing Material

Genre

Subject

Partial List of Companies in the Oversize Materials:

Oversize materials include, but are not limited to the following companies:

American Biscuit and Manufacturing Company

American Pastry and Manufacturing Company, Biscuits and Crackers, Location unknown

Continental Biscuit Company, Graham Wafers, New Orleans, LA

Crouch, F.B. , New York, NY; Chicago, IL; London, England; Paris, France

Great Atlantic and Pacific Tea Company, Grandmother's Bread, New York, NY

Harris-Holmes Bakery, Location unknown

Holmes, F. M. , Brown Bread Mixture, Boston, MA

Horsford's, Bread Preparation, Cambridge, MA

Knickerbocker Biscuit Company

Larrabee, E.J. and Company

Longstreet, Morton and Company, Fine Crackers and Fancy Biscuits, Newark, NJ and New York, NY

Loose-Wiles Biscuit Company

Magna Baking Company, New York, NY

National Biscuit Company

Old Grist Mill, Health Bread and Brown Bread, Boston, MA

Peters & Saurie

Poughkeepsie Cracker Bakery

Smith, F.F. , Manufacturers of Fine Crackers and Biscuits, Newark, NJ

Thurston and Hall Biscuit Company, Cambridge, MA

Wilson, Walter G. and Company, Beef Fibrive Biscuit, Philadelphia, PA

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Bakers and Baking is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, and it was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published since Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Importers  Search this

Baked products  Search this

Patents  Search this

Bakers and bakeries  Search this

Bakery equipment and supplies industry  Search this

Exports -- 19th century  Search this

Baking  Search this

Cake  Search this

Cookies  Search this

Food preparation -- Cooking  Search this

Consumer goods -- Catalogs  Search this

Genre/Form:

Business records

Publications -- Business

Ephemera

Receipts

Print advertising

Commercial correspondence

Invoices

Recipes

Letterheads

Sales catalogs

Printed ephemera

Business cards

Price lists

Realia

Trade catalogs

Publications

Business ephemera

Business letters

Citation:

Warshaw Collection of Business Americana Subject Categories: Bakers and Baking, Archives Center, National Museum of American History, Smithsonian Institution.

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Bakers

See more items in:

Warshaw Collection of Business Americana Subject Categories: Bakers and Baking

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep80252bb9a-72a0-4ef6-af8b-19fc832db114

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-bakers

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

0.49 Cubic feet (consisting of 1 box, 1 folder, 1 oversize folder, plus digital images of some collection material.)

Type:

Collection descriptions

Archival materials

Ephemera

Business ephemera

Date:

1833-1891, and undated

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Umbrellas forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

This material consists of advertising cards, business cards, bills, receipts, correspondence, circulars, notices and price lists. These materials are organized by manufacturing company. The umbrella manufacturing companies represented in this collection for the most part were found in the north particularly Boston, Philadelphia and New York. Most of these companies manufactured and sold other items such as parasols, walking canes, hats (caps), fans, leather goods, lingerie and ladies silk hosiery. They also tended to import fabrics for these goods and this information is clearly stated on documents. The materials date from 1833 to 1891 with the bulk of the material originating in the first half of the 19th century. Materials not organized by manufacturing company are divided into import/export documents the largest portion of the collection, related publications and general works which include mostly visual images containing no written information.

Materials in the Archives Center:

Archives Center Collection of Business Americana (AC0404)

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Umbrellas is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Genre/Form:

Ephemera

Business ephemera

Citation:

Warshaw Collection of Business Americana Subject Categories: Umbrellas, Archives Center, National Museum of American History, Smithsonian Institution

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Umbrellas

See more items in:

Warshaw Collection of Business Americana Subject Categories: Umbrellas

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep852266b9e-c192-45fa-94b6-d4597f3db06f

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-umbrellas