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Lesbian, Gay, Bisexual, Transgender (LGBT) Collection

Collector:
Archives Center, NMAH, SI.  Search this
Donor:
Gay Officers Action League. GOAL  Search this
Becker, John M.  Search this
Gay Officers Action League. GOAL  Search this
Heritage of Pride (HOP)  Search this
Rohrbaugh, Richard  Search this
American Federation of Teachers  Search this
Department of Defense, Comprehensive Review Working Group  Search this
Gay Officers Action League. GOAL  Search this
Gay, Lesbian, Bisexual and Transgender Community Center of Baltimore and Central Maryland  Search this
ONE National Gay and Lesbian Archives  Search this
San Diego LGBT Pride  Search this
Servicemembers Legal Defense Network  Search this
Smith College  Search this
University of Connecticut  Search this
William Way Community Center  Search this
Biren, Joan E.  Search this
Bushnell, Megan  Search this
Davidson, James, Dr.  Search this
Dietrich, Joe  Search this
Exline, Gregory  Search this
Florence, Laura  Search this
Huebner, David  Search this
Jain, Shawn  Search this
Karazsia, Amy  Search this
Karazsia, William G.  Search this
Lombardi, Angela  Search this
Lynch, Patsy  Search this
Meinke, Mark  Search this
Nitz, Ryan  Search this
Reichard, Bradley  Search this
Robinson, Franklin A., Jr., 1959-  Search this
Ros, Silvia  Search this
Sabatino, Michael  Search this
Shannon, Michael A.  Search this
Sheets, Justin  Search this
Snodgrass, Adam  Search this
Voorheis, Robert  Search this
Creator:
Hirsch, Leonard  Search this
Guest, Barbara  Search this
Barna, Joseph T.  Search this
Guest, Michael E.  Search this
Other:
Larson, Gordon P., 1910-1988 -- 20th century  Search this
Names:
McWaine, Dwayne, Dr.  Search this
Extent:
59 Cubic feet (179 boxes, 20 map-folders)
Type:
Collection descriptions
Archival materials
Passports
Postcards
Photographs
Posters
Videocassettes
Advertising
Dvds
Songbooks
Periodicals
Place:
Canada -- description and travel
Germany -- description and travel
Amsterdam (Netherlands)
Washington, D.C. -- history
Los Angeles (Calif.)
New York, New York
Date:
1915-2020, undated
bulk 1960-2019
Summary:
This collection contains a variety of periodicals, photographs, correspondence, business and advertising ephemera (corporate and non-profit, personal), organizational records and ephemera, created by, for, and in reaction to the Lesbian, Gay, Bisexual, Transgender (LGBT) community.
Scope and Contents:
The Lesbian, Gay, Bisexual, Transgender (LGBT) Collection contains periodicals, ephemera, posters, postcards, advertisements, photographs, organizational records, publications, correspondence, and other materials related to all aspects of the LGBT community and the civil rights issues pertaining thereto. The collection was created by the Archives Center to bring together materials specifically pertaining to the LGBT community. This collection contains material from communities and individuals throughout the United States. The collection is currently strongest in periodicals, newspapers and ephemera and very strong in material from California and New York. The collection continues to add new items and the researcher would be wise to take a broad view in targeting their research topics in the collection.
Arrangement:
The collection is divided into twenty-four series.

Series 1: Periodicals, 1937-2018

Series 2: Agencies, Associations, and Organizations, 1984-2018, undated

Series 3: Community Life and Subject Files, 1915-2018, undated

Subseries 3.1: Photographs and Slides, 1915-1980, undated

Subseries 3.2: Ephemera and Buttons, 1969-2018, undated

Subseries 3.3: Posters and Prints, 1972-2018, undated

Subseries 3.4: Subject Files, 1958-2018, undated

Subseries 3.5: Pride, 1976-2018, undated

Subseries 3.6: HIV and AIDS, 1987-2017, undated

Series 4: Advertising, Business, and Publications, 1970-2018, undated

Subseries 4.1: Advertising, 1970-2018, undated

Subseries 4.2: Business, 1998-2017, undated

Subseries 4.3: Television, Theater, and Motion Pictures, 1978-2018, undated

Subseries 4.4: Bar ephemera and advertisement, 1979-2018, undated

Subseries 4.5: Publications, 1976-2018, undated

Series 5: Biren, Joan E. (JEB), 195-2018, undated

Subseries 5.1: Xerographic Copies of Photoprints, 1971-1995, undated.

Subseries 5.2: Posters and Oversize Advertisement, 1973-2018, undated

Series 6: Dietrich, Joseph A., 1992-2010

Series 7: Mattachine Society Records, 1942-1996, undated

Subseries 7.1: Correspondence, 1952-1991, undated

Subseries 7.2: Board of Directors Minutes, 1954-1974, undated

Subseries 7.3: Organizational Information, 1942-1993, undated

Subseries 7.4: Councils, Chapters, and Committees, 1953-1965, undated

Subseries 7.5: Conventions, 1953-1960, undated

Subseries 7.6: Publications, 1944-1996, undated

Series 8: Rainbow History Community Pioneers, 2003-2012, undated

Series 9: Strub, Sean O., addendum, 1987-2011, undated

Series 10: Gay and Lesbian Community Center of Baltimore (GLCCB, 1990-2014, undated

Series 11: Ros, Silvia, 2009-2011

Series 12: Huebner, David, 2009-2014

Series 13: St. George, Philip, 1945-1955, undated

Series 14: Will & Grace, 1995-2006

Series 15: Barna, Joseph T. and Heritage of Pride (HOP), New York, New York, 1910-2014, undated

Subseries 15.1: Photographs, Photographic Negatives, and Slides, 1985-2010, undated

Subseries 15.2: Heritage of Pride (HOP), 1984-2014, undated

Subseries 15.3: Barna, Joseph T., 1910-2013, undated,

Series 16: Becker, John M., 1999-2014, undated

Series 17: Rohrbaugh, Richard, 1972-1986, undated

Series 18: Guest, Michael E., 2001-2009

Series 19: The Fosters, 2013

Series 20: Pride at Work, 1990-2015

Series 21: Sabatino, Michael and Voorheis, Robert, 1980-2016, undated

Subseries 21.1: Archilla, Gustavo A. and Lokkins, Elmer T., 1916-2014, undated

Series 22: Gay Officers Action League (GOAL), 1982-2016, undated

Series 23: Brown, Adele "Del" and Herizon's Bar, 1985-1991, undated

Subseries 1: Changing Herizons, and Herizons Newsletter, 1983-1991

Series 24: Universal Felloship Metropolitan Community Churches (UFMCC), 1957-2019, undated
Historical Note:
While the quest for equal rights has been pursued by generations, it is generally acknowledged that the modern day Lesbian, Gay, Bisexual, and Transgender (LGBT) civil rights movement began in New York City in June 1969 with the Stonewall Riots. Prior to this time a number of activists, individuals, and organizations such as The Mattachine Society, Daughters of Bilitis and others, fought to bring recognition of LGBT civil rights to the forefront of American society. While the movement was primarily, and most visually, centered in New York City and San Francisco, periodicals, guide books, and ephemeral material interconnected the larger LGBT community throughout the United States. The increased visibility of the LGBT movement inspired groups at odds with that new found visibility and call to action. The challenge to what was termed "traditional" values encouraged counter-LGBT groups to define and solidfy their constituency as well. This collection comprises material that is generated by individuals and organizations that have been on both sides of the question.
Related Materials:
Materials in the Archives Center

Michio and Aveline Kushi Macro-Biotics Collection (AC0619)

The Shamrock Bar: Photographs and Interviews (AC0857)

John-Manuel Andriote Victory Deferred Collection (AC1128)

Archives Center Wedding Documentation Collection (AC1131 )

Division of Science, Medicine, and Society HIV/AIDS Reference Collection (AC1134)

John-Manuel Andriote Hot Stuff: A Brief History of Disco Collection (AC1184)

Joan E. Biren (JEB) Queer Film Museum Collection (AC1216)

World AIDS Institute (WAI) Collection (AC1266)

Servicemembers Legal Defense Network (SLDN) Records (AC1282)

Helping Persons with AIDS (HPA) Records (AC1283)

DC Cowboys Dance Company Records (AC1312)

Bil Browning and Jerame Davis Papers (AC1334)

David Hadley Rockwell New York Disco Ephemera Collection (AC1342)

Leonard P. Hirsch Federal Globe Records (AC1357)

Corbett Reynolds Papers (AC1390)

Mark Segal Papers (AC1422)

The Mattachine Society of Washington "Love in Action" Collection (AC1428)

Academy of Washington Records (AC1458)

Matthew Shepard Papers (AC1463)

The Division of Political History holds artifacts related to gay activist Franklin Kameny and a variety of political buttons. They also hold LGBT related artifacts from Joan E. Biren (JEB).

The Division of Medical and Science holds objects donated from Dr. Renee Richards, Sean O. Strub, and Leonard Hirsch.

The Division of Entertainment and the Arts holds objects donated by The Fosters and Will & Grace.
Provenance:
This collection was assembled by the Archives Center, National Museum of American History, Smithsonian, beginning in 2004.
Restrictions:
The collection is open for research use.

Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: reproduction fees may apply. All duplication requests must be reviewed and approved by Archives Center staff.
Topic:
Women's music  Search this
Transgender people -- Identity  Search this
Sexual orientation  Search this
Political activists  Search this
Lesbianism  Search this
Lesbian and gay experience  Search this
Gay activists  Search this
Homosexuality  Search this
HIV and AIDS  Search this
Feminism  Search this
Bisexuality  Search this
Bars (Drinking establishments)  Search this
Gay Pride  Search this
Genre/Form:
Passports
Postcards
Photographs -- 2000-2010
Posters
Videocassettes
Advertising
DVDs
Photographs -- 20th century
Songbooks
Periodicals
Citation:
Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.1146
See more items in:
Lesbian, Gay, Bisexual, Transgender (LGBT) Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1146
Online Media:

Nine Women Whose Remarkable Lives Deserve the Biopic Treatment

Creator:
Smithsonian Magazine  Search this
Type:
Blog posts
Smithsonian staff publications
Interviews
Blog posts
Published Date:
Fri, 07 Feb 2020 17:41:39 +0000
Topic:
Custom RSS  Search this
See more posts:
Smithsonian Article Database
Data Source:
Smithsonian Magazine
EDAN-URL:
edanmdm:posts_73ec9b1c64731d8a8bd97db1b822d5f1

Archaeologists Are Unearthing the Stories of the Past Faster Than Ever Before

Creator:
Smithsonian Magazine  Search this
Type:
Blog posts
Smithsonian staff publications
Blog posts
Published Date:
Thu, 26 Dec 2019 16:19:19 +0000
Topic:
Custom RSS  Search this
See more posts:
Smithsonian Article Database
Data Source:
Smithsonian Magazine
EDAN-URL:
edanmdm:posts_b8aacf94af22dfcaf0251aefe1ccc661

Edward McKnight Kauffer collection

Topic:
Brighton warp and weft
Seventeen
Advertiser's weekly
Australasian
Creator:
Kauffer, E. McKnight (Edward McKnight), 1890-1954  Search this
Names:
American Airlines  Search this
American Silk Mills  Search this
Brighton (Firm)  Search this
British Federation of Master Printers  Search this
British Institute of Industrial Art  Search this
British South American Airways  Search this
Container Corporation of America  Search this
Cooper-Hewitt Design Archive  Search this
Imperial Airways  Search this
London Underground Limited  Search this
Museum of Modern Art (New York, N.Y.)  Search this
National Aid Society  Search this
New York (State). Metropolitan Transportation Authority  Search this
Pan American World Airways, Inc.  Search this
Victoria and Albert Museum  Search this
Beddington, Jack  Search this
Dorn, Marion, 1896-1964  Search this
Ehrlich, Grace  Search this
Eliot, T. S. (Thomas Stearns), 1888-1965  Search this
Fry, Roger Eliot, 1866-1934  Search this
Haworth-Booth, Mark.  Search this
Huxley, Aldous, 1894-1963  Search this
Kauffer, E. McKnight (Edward McKnight), 1890-1954  Search this
Moore, Marianne, 1887-1972  Search this
Pick, Frank, 1878-1941  Search this
Symon, D. E. (David E.)  Search this
Waldman, Bernard.  Search this
Extent:
3 Cubic feet
Type:
Archival materials
Collection descriptions
Clippings
Awards
Correspondence
Writings
Posters
Drafts (documents)
Announcements
Obituaries
Calendars
Negatives
Photographs
Sketches
Reviews
Date:
1915-1954
Summary:
This collection documents Kauffer's work as a theater designer, and graphic designer from 1915-1954.The collection includes allusions to correspondences between Kauffer in America to T.S. Eliot (1888-1965) in London, between 1930 and 1955. (There are no letters between the two men in the collection.) Although Kauffer and Eliot were to become friends after 24 July 1930, they were professionally related before that time. Kauffer illustrated the Ariel edition of Eliot's "Marina." Kauffer and Eliot met in London. In the collection are also posters of Kauffer's works, biographical pieces, and obituaries as well as photographs of the artist.
Arrangement note:
Unprocessed; The archive material consists of sketches, posters, manuscript leaves, photographs, clippings, and other related items that document Mr. Kauffer's career from 1915-1954.
Biographical/Historical note:
Edward McKnight Kauffer (1891-1954) was born at Great Falls, Montana. He grew up in the small town of Evansville on the Ohio River in Indiana, where the Kauffer grandparents had settled. After the divorce of his parents, he spent two years in an orphanage. By the age of four or five he had begun to draw. His mother remarried in 1899. Kauffer left school at the age of 12 or 13 to be helper to the scene painter in the City Directory.

In the Elder Bookshop and Art Rooms in San Francisco Kauffer acquired not only a speaking voice of marked attractiveness and distinction but also a life-long passion for books. He continued his studies as a painter by receiving his first formal training at evening sessions at the Mark Hopkins Institute. He met Professor McKnight, who became his patron; in homage to him Kauffer adopted the name of McKnight. A small exhibition of Kauffer's paintings was held at the Elder Art Rooms. He also studied at the Chicago Art Institute, and in Munich and Paris, and started his career as a theatrical scene painter. He was returning from Germany to this country in 1914 and was in London when World War I broke out.

In 1914 Kauffer would marry American Pianist, Grace Ehrlich and they would have a daughter. In 1921 Kauffer would move to New York City leaving his wife and daughter. In the spring of 1922 Kauffer returned to London with Marion Dorn, American textile designer. They would stay in London just prior to the beginning of World War II when they would return once again to New York. They would eventually marry in 1950.

In the Twenties in London, he went to work in a soldiers' canteen and began designing posters for the London Underground Railway in his spare time. His posters were so strikingly successful that he soon got further orders, and built up a reputation in his field. The posters would indicate to the war-weary British the normal resumption of public transportation. The posters made history in art circles and have been regarded ever since as revolutionary concepts of art-cum industry. A 1926 exhibition given at the Ashmolean Museum at Oxford furthered Kauffers notoriety.

His recognition in America began in 1937, when the Museum of Modern Art presented his work in its first one-man show ever given to an American poster designer. He returned to this country to live in 1940. While Kauffer was widely recognized abroad and the MOMA show brought attention, very few Americans knew of him and fewer advertisers were willing to accept the poster as an art form. His clients, since his return to America have included the National Red Cross, American Airlines, the New York Subways, Ringling Brothers Circus, the Container Corporation of America, the American Silk Mills and many others.

Kauffer was among the first in the early Twenties to respond to the impact of modern art, particularly the work of the cubist painters Picasso and Braque. The influence of cubism can be seen in his posters and was the basis of his dynamic geometrical style. The emphatic angular forms of Kauffer's posters shocked the public into attention. His artistry, and in particular his color sense, held that attention and, in a few short years just after the First World War, laid the foundations of his reputation as a designer, not only among the leading business men of the time, but particularly among critics and art students. T.S. Eliot, a friend of Kauffer's, describes his marriage of the public and modern art, "He did something for modern art with the public as well as doing something for the public with modern art."

In addition to his involvement in advertising, Kauffer was a book illustrator as well illustrating editions of many classics, including Burton's "Anatomy of Melancholy," Cervantes' "Don Quixote," Carl Van Vechten's "Nigger Heaven," and works by Herman Melville, T.S. Eliot, Arnold Bennett, Lord Birkenhead and others.

His work is represented in the South Kensington Museum in London and in the Corcoran Art Gallery in Washington, and there are examples of it also in the Victoria and Albert Museum, London, and in Milan. He edited a survey, The Art of the Poster, in 1934. He was a Fellow of the British Institute of Industrial Art and a member of the Council for Art and Industry. When the Royal Society of Arts established its high diploma of R.D.I. (Designer for Industry) in 1937 he was ineligible as a foreigner, but was granted honorary status. He was asked to be Honorary Advisor to the Department of Public Information for the United Nations. He was Advisory Council for the Victoria and Albert Museum. His biography appears in the English "Who's Who" and in the American "Who's Who", as well as in the Columbia Encyclopedia.

Kauffer began to lose interest in the New York advertising scene. A friend of his said that he chose to kill himself with drink. He continued to work to the end, almost obsessively. Kauffer died on 22 October 1954.
Provenance:
All materials were donated to the museum by Grace Schulman in 1997.
Restrictions:
Unprocessed; access is limited; Permission of Library Director required; Policy.
Occupation:
Theater designers -- United States  Search this
Illustrators -- Great Britain  Search this
Illustrators -- United States  Search this
Draftsmen (artists) -- Great Britain  Search this
Draftsmen (artists) -- United States  Search this
Topic:
Theaters -- Stage-setting and scenery -- History -- 20th century -- Sources  Search this
Graphic arts -- History -- 20th century -- Sources  Search this
Illustration of books -- 20th century -- Sources  Search this
Genre/Form:
Clippings
Awards
Correspondence
Writings
Posters
Drafts (documents)
Announcements
Obituaries
Calendars
Negatives
Photographs
Sketches
Reviews
Identifier:
SIL-CH.1997-134-1
Archival Repository:
Smithsonian Libraries
EDAN-URL:
ead_collection:sova-sil-ch-1997-134-1

John Caples Papers

Creator:
Caples, John, 1900-1990 (advertising executive)  Search this
Caples, Dorothy  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Extent:
24 Cubic feet (64 boxes )
Type:
Archival materials
Collection descriptions
Business letters
Awards
Essays
Diaries
Tear sheets
Typescripts
Place:
New York (N.Y.)
Date:
circa 1900-1987
Scope and Contents:
Series Three, Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..

Series Four, Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries A contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries B contains client files from Caples' years at BBDO (circa 1946-1972).

Subseries C contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included. Series 5, Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Series 1: Personal Papers, is divided into three subseries.

Subseries 1.1 contains Caples' diaries in original, unedited manuscript form. The diaries are arranged chronologically. They constitute a notable resource for the study of the advertising industry from an insider's perspective during a period of tremendous expansion of advertising as a force in American business and culture. They document Caple's participation in and reflections on the business of advertising, and detail his acquaintance with noted business and advertising professionals. The diaries record his responses to the major events of his lifetime, such as presidential elections, the stock market crash of 1929, American entry into World War II, the Kennedy assassinations, and the moon landing. Caples recorded conversations and contacts with some of the key advertising and communications people of his time, including Rosser Reeves, David Ogilvy, George Gallup and Harry Reasoner. Also found in the diaries are reflections of a more mundane or personal nature: weather conditions, the best restaurants, whether to quit drinking or go on a diet, and Caples= ambivalence about retiring from BBDO. Caples wrote precisely one page each day from 1928 through 1981. Missing from the series are the years 1935-1940, 1946-1950; 1952-1955; 1957-1962.

Subseries 1.2 contains edited, rewritten portions of the diaries, presumably intended for publication as short-stories or reminiscences. Of particular interest are humorous short stories relating to Caples' years at the Naval Academy in Annapolis, MD during the early 1920s.

Subseries 1.3 contains photographs of Caples and his family, ca. 1900-1960.

Subseries 1.4 contains personal and family papers, including material documenting Caple's service as a recruitment and enlistment officer for the U.S. Navy during World War II, and a copy of a dissertation about Caples by Gordon White, entitled John Caples, Adman.

Series 2: Publications, contains Caple's published and unpublished manuscripts about advertising techniques, direct marketing, and the advertising industry. Arrangement is according to publication and thereunder by date of publication. This series is arranged into two subseries.

Subseries 2.1 contains articles published in advertising industry publications such as Advertising Agency, Advertising and Selling, Direct Marketing, and Printer's Ink, and for business publications like Saturday Review. The articles typically are of a how-to nature, but also include Caples observations about the business of advertising, including a series for Advertising Agency in the 1950s, titled "Diary of an Ad Man," which drew heavily from his diaries.

Subseries 2.2 contains book manuscripts. Caples was a prolific and respected author in his field, publishing four widely acclaimed books on advertising and direct marketing techniques. Material in this series includes rough and final drafts, illustrative material, and correspondence with editors and publishers. There are also letters of congratulation from friends and letters of praise from readers.

Series 3: Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..Series 4: Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries 4.1 contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries 4.2 contains client files from Caples' years at BBDO (ca. 1946-1972).

Subseries 4.3 contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included.

Series 5: Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Arrangement:
The collection is arranged into five series.

Series 1: Personal Papers

Series 2: Publications

Series 3: Speeches and Lectures

Series 4: Client Files

Series 5: Business Files
Biographical / Historical:
John Caples (1900-1990) was one of advertising's most influential copywriters. He grew up in New York City, the eldest of two sons of Byron Caples, a doctor, and Edith Richards Caples, a grandniece of W.W. Cole, P.T. Barnum's partner.

After graduation from the Naval Academy at Annapolis, Caples began his advertising career at Ruthrauff & Ryan in 1925, during the decade in which advertising began to assume its modern form, both in style and organizational structure. His first year there, he wrote a legendary mail-order advertisement for the U.S. School of Music. This advertisement, more than a thousand words long, embodied many of the techniques which Caples was later to develop, and is still regarded within the industry as one of the most effective pieces of advertising copy ever written. It began with the straightforward but emotionally insightful headline: "They laughed when I sat down at the piano." The headline became a part of American popular culture, appearing in ads, comics, cartoons, and greeting cards into the 1990s.

In 1927, Caples moved to Batten, Barton, Durstine & Osborne (BBDO), where he had the opportunity to work alongside Bruce Barton, an advertising legend and pioneer of direct mail. Caples remained at BBDO for 55 years, during which time he reshaped the field of direct response advertising. At BBDO he supervised direct response advertising for DuPont, U..S. Steel, General Electric, United Fruit, Hormel, the Wall Street Journal, Reader's Digest, Phoenix Mutual, Liberty Mutual, Western Airlines, U.S. Navy Recruiting, and many other clients. In his honor, the Direct Marketing Creative Guild established the John Caples Award to recognize creative excellence in direct marketing.

Caples was also respected for the development of innovative copy-testing techniques. He was the author of countless articles and several well-respected books, including Tested Advertising Methods (1932), Advertising for Immediate Sales (1936), Making Ads Pay (1957) and How To Make Your Advertising Make Money (1983). He also served as a recruitment and enlistment officer in the U.S. Navy during World War II. John Caples retired from BBDO in 1981. He died after a long convalescence in 1990.
Related Materials:
As part of the collection, the Archives Center accepted 22 books on advertising, including copies of Caples' books, some in foreign languages. These books are housed in the Archives Center.
Provenance:
The collection was donated in December 1990 by Caples' widow, Mrs. Dorothy Dickes Caples, of New York City.
Restrictions:
The collection is open for research.
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Advertising copy  Search this
advertising  Search this
Advertising, Direct-mail  Search this
Advertising executives  Search this
Copy writers  Search this
Direct marketing  Search this
Genre/Form:
Business letters
Awards
Essays
Diaries -- 20th century
Tear sheets
Typescripts
Citation:
John Caples Papers, 1900-1987, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0393
See more items in:
John Caples Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0393
Online Media:

How Chicago Transformed From a Midwestern Outpost Town to a Towering City

Creator:
Smithsonian Magazine  Search this
Type:
Blog posts
Smithsonian staff publications
Conversations and talks
Blog posts
Published Date:
Fri, 12 Oct 2018 16:47:31 +0000
Topic:
Custom RSS  Search this
See more posts:
Smithsonian Article Database
Data Source:
Smithsonian Magazine
EDAN-URL:
edanmdm:posts_84f75fefad1bd05fcec61928fe97f075

A Brief History of America's Appetite for Macaroni and Cheese

Creator:
Smithsonian Magazine  Search this
Type:
Blog posts
Smithsonian staff publications
Interviews
Blog posts
Published Date:
Tue, 29 May 2018 14:37:57 +0000
Topic:
Custom RSS  Search this
See more posts:
Smithsonian Article Database
Data Source:
Smithsonian Magazine
EDAN-URL:
edanmdm:posts_f26583db651b766700347332577a05ad

Is Paris Still a Haven for Black Americans?

Creator:
Smithsonian Magazine  Search this
Type:
Blog posts
Smithsonian staff publications
Lectures
Interviews
Blog posts
Published Date:
Thu, 23 Apr 2015 17:52:22 +0000
Topic:
Search this
See more post:
Smithsonian Article Database
Data Source:
Smithsonian Magazine
EDAN-URL:
edanmdm:posts_5b6c6ea4dc73d6845ba3af8750f7be86

The Unlikely Medical History of Chocolate Syrup

Creator:
Smithsonian Magazine  Search this
Type:
Blog posts
Smithsonian staff publications
Blog posts
Published Date:
Wed, 06 Sep 2017 17:42:32 +0000
Topic:
Search this
See more posts:
Smithsonian Article Database
Data Source:
Smithsonian Magazine
EDAN-URL:
edanmdm:posts_63200012170769f644660546cb25e970

A New Way for Stewardship of Mother Earth: Indigeneity

Creator:
Smithsonian Magazine  Search this
Type:
Blog posts
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Tue, 30 Sep 2014 16:29:24 +0000
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This Man Made the First Canned Cranberry Sauce

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Wed, 27 Nov 2013 17:56:08 +0000
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Experience Québec Through the Five Senses

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Mon, 01 Aug 2016 17:19:18 +0000
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Live blog: Answering our favorite #AskACurator questions

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Wed, 16 Sep 2015 14:01:03 +0000
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