Science, Medicine and Society, Division of (NMAH, SI). Search this
4 Cubic feet (8 boxes)
Signs (declaratory or advertising artifacts)
Texas -- Environmental protection
The collection was assembled by Museum curators and documents the efforts of persons in eight states to have the Superconducting Super Collider (SSC), a particle accelerator, built in their state. Also documents efforts in each state to oppose locating the SSC in their state. The collection contains correspondence, press kits, posters, signs, bumper stickers, leaflets, handbills, clippings, photographs, and a videotape.
Scope and Contents:
The collections contains materials documenting the efforts by persons in eight competing states to have the Superconducting Super Collider (SSC) built in their state, as well as efforts in each state to oppose locating the SSC within their state. The materials include correspondence, press kits, posters, signs, bumper stickers, leaflets, handbills, clippings, two photographs and one videotape.
The collection is organized into nine series.
Series 1: Arizona (Ian MacPherson), 1988, undated
Subseries 1.1: Ian McPherson, 1988, undated
Series 2: Colorado (Uriel Nauenberg), 1987
Subseries 2.1: Uriel Nauenberg, 1987-1988
Series 3: Illinois, 1987-1991, undated
Subseries 3.1: Fermi National Laboratory Library/Paula Garrett, undated
Subseries 3.2: David L. Gross, 1988, undated
Subseries 3.3: Sharon Lough, 1988-1991
Subseries 3.4: Stan L. Yonkauski, undated
Series 4: Michigan, 1988-1989
Subseries 4.1: Larry Jones, 1988-1989
Series 5: New York, 1986-1990
Subseries 5.1: Gail Adair, 1987
Subseries 5.2: Mary Lou and Jim Alexander, 1986-1990
Subseries 5.3: Bill Herbert, 1987
Subseries 5.4: Doug McCuen, 1987-1988
Subseries 5.5: Brian L. Petty, 1987-1988
Series 6: North Carolina, 1987
Subseries 6.1: Bill Dunn, 1987
Series 7: Tennessee, 1987-1992
Subseries 7.1: Robert and Pat Sanders, 1987-1992
Subseries 7.2: J. Fred Weinhold, 1987
Series :, Texas, 1985-1990, undated
Subseries 8.1: Representative Joe Barton, undated
Subseries 8.2: Jean Caddel, 1986-1989
Subseries 8.3: Coby Chase, 1985-1989
Subseries 8.4: Red Oak Chamber of Commerce, 1990
Subseries 8.5: Waxahachie Chamber of Commerce, undated
Subseries 8.6: Mari Beth Williams, undated
Series 9: Miscellaneous, 1987-1988
Biographical / Historical:
The Superconducting Super Collider (SSC), if built, would have been the world's most expensive instrument for basic science. It would have allowed physicists to study the collisions of subatomic particles in conditions approximating those of the Big Bang, the beginning of the universe. The SSC design called for a 10-foot wide tunnel to be laid out in an oval pattern similar to a racetrack, approximately 53 miles in circumference and 14 miles in diameter. The tunnel, buried several hundred feet underground, would have contained nearly 10,000 superconducting magnets. Small clusters of buildings located above the tunnel were planned to house the SSC's offices, laboratories, and control facilities. All of these structures would have made the SSC the largest particle accelerator in the world and, at an estimated cost of between $4.4 and $11.8 billion, one of the largest public works projects ever undertaken in the United States.
Physicists planned to use the SSC's superconducting magnets to accelerate two streams of protons (particles with a positive electrical charge that forming part of the nucleus of an atom) to a velocity of 20 trillion electron-volts (TeV) in opposite directions within the tunnel's parallel beam tubes. They would then deflect the two streams into each other and study the particles that were created in the resulting high-speed collisions. From these events, physicists hoped to detect particles never seen before and learn more about the composition of matter.
In January 1987, President Reagan publicly declared his support for the proposed SSC, to be built under the authority of the Department of Energy (DOE). States were invited to submit site proposals for the project, and from the twenty-five states that responded, eight finalists were selected: Arizona, Colorado, Illinois, Michigan, New York, North Carolina, Tennessee, and Texas.
The huge scale of the SSC meant that it would have a significant environmental and cultural impact on the area selected. The SSC would, one source estimated, "require 16,000 acres of donated land, a flow of between 500 and 2,200 gallons of water a minute and up to 250-megawatts of power, as well as accessibility to a major airport, so the world's scientists can fly in and out."1
In many of the finalist states, opponents of the SSC organized and actively campaigned against the project. They raised issues such as the threat to uproot hundreds of people from their homes or create heavy tax and utility burdens. Opponents attended public hearings on SSC issues, distributed leaflets by mail and by hand, and conducted letter-writing campaigns to local politicians. In New York, Citizens Against the Collider Here (CATCH) was able to force the state to withdraw from the competition. Groups in other states learned from the New York group's experiences and used similar techniques in their own campaigns, sometimes adopting the name CATCH. As one CATCH activist recalled, "opponents were not against the SSC or basic sciences, however they did not believe that they should be forced out of their homes for the SSC."2
Supporters of the SSC, on the other hand, addressed the concerns of the citizens by writing editorials or distributing pamphlets responding to particular issues or questions. Prominent city officials and politicians traveled to the proposed sites to discuss the economic and scientific benefits of the SSC, and cities distributed bumper stickers supporting the project. Scientists rebuffed claims that the SSC would produce large amounts of deadly radioactivity and contaminate the entire area. Supporters promised that, "the SSC project would bring federal funding, international prestige, and jobs—starting with 4,500 construction jobs, and later 2,500 full-time research staff positions."3
In November 1988, the Department of Energy declared the winning site to be Ellis County, Texas, southwest of Dallas near the town of Waxahachie. Full-scale construction began three years later with the building of laboratory facilities for the design and manufacture of the SSC's superconducting magnets. Contractors began boring the main tunnel and several vertical access shafts in January 1993.
The anticipated tremendous costs that dogged the project eventually helped undermine it. In June 1992 and again in June 1993, the House voted to cancel funds for the SSC; both times, the Senate restored funding. However, in October 1993 the House rejected the Senate's second restoration, and President Clinton echoed Congress's decision to cancel further work on the SSC. The project received a small budget to support termination activities through 1996. Once the remaining projects were shut down and the scientists and staff dispersed, only several empty buildings in the rural Texas countryside, and fourteen miles of tunnel underneath it, remained of the once-ambitious facility.
At the National Museum of American History, planning for the Science in American Life exhibit—which would examine how science, technology, and American society have intersected over a hundred-year period—began in 1990, at the same time that preparations were being made in Texas to build the Super Collider. Early in the planning phases, Smithsonian curators decided to dedicate a section of the exhibit to the SSC. This section was intended to be a "work in progress" that would change over time as the collider was built, reflecting the current and ongoing debates over the massive machine.
The exhibition design called for using materials donated by both supporters and opponents of the SSC. Early in the exhibit's development the curators began contacting organizations and individuals who both supported and opposed the SSC, asking if they still had materials related to their efforts. Over a two-year period, the curators collected a wide range of items in more than twenty donations, ranging from bumper stickers, t-shirts and hats, to newspaper clippings, maps, and copies of state site proposals.
The design of the SSC portion of the Science in American Life exhibit became permanent with the closing of the SSC in late 1993. The SSC portion now focuses on the roles that special interest groups, protest, and grass-roots political campaigns play in large-scale scientific endeavors. Many of the donated items were included in the exhibit.
1 DeMott, John S. and J. Madeleine Nash, "Super Push for a Supercollider," Time, April 13, 1987, p. 19, Box 2, Folder 20.
2 "Alexander Narrative," a brief typescript history of the New York CATCH organization, Box 3, Folder 14.
3 Koszczuk, Jackie. "Anti-SSC Felling CATCH-es On Fast," Daily Star News (Fort Worth, Texas), September 17, 1988, p. 4, Box 2, Folder 5.
When the Superconducting Super Collider entered its termination phase in 1993, the Records Management Department of the project began grouping the official records of the SSC into five "disposition packages." These packages were in various stages of being assembled, shipped, received, and processed for research use and were dispersed to: the Fort Worth Regional Federal Records Center; Fermi National Accelerator Laboratory ("Fermilab") Archives; Niels Bohr Library, Center for History of Physics, American Institute for Physics; Ronald Reagan Presidential Library; and Lawrence Berkeley National Laboratory Archives.
This collection was donated by individuals connected in various ways to the Superconducting Super Collider. The items were donated from personal collections, official files, and the project archives of several different institutions. The donors were Gail Adair, Mary Lou and Dr. Jim Alexander, Representative Joe Barton, Jean Caddel, Coby Chase, Bill Dunn, the Fermi National Laboratory Library, David L. Gross, Bill Herbert, Larry Jones, Sharon Lough, Uriel Nauenberg, Doug McCuen, Ian McPherson, Andrea Miller, Brian L. Petty, the Red Oak Chamber of Commerce, Pat and Dr. Robert Sanders, the Waxahachie Chamber of Commerce, J. Fred Weinhold, Mari Beth Williams, and Stan L. Yonkauski. A brief statement identifying donors and their connections to the Superconducting Super Collider accompanies each subseries in the container list.
The collection is open for research use. Some materials are currently unprocessed.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
National Museum of Natural History. Environmental Awareness Program Search this
6 cu. ft. (6 record storage boxes)
This accession consists of records from the International Center, Office of Environmental Awareness (OEA), concerning the following: Environmental Activities Report,
a survey document covering the Smithsonian's environmental research activities; Media and Environmental Conference, held at the Smithsonian Institution in September 1989,
which brought together scientists and media professionals to discuss environmental issues; Saving the Tropical Forests, research material for the publication that reflects
on a range of strategies for saving the rain forest; and Tropical Rain Forests Exhibition, administration records. These records consist of correspondence and memoranda, budget
information, photographs, stock footage files, exhibit and slide show scripts, book manuscripts, and drawings.
The Beatrice Medicine papers, 1913-2003 (bulk 1945-2003), document the professional life of Dr. Beatrice "Bea" Medicine (1923-2005), a member of the Standing Rock Sioux tribe, anthropologist, scholar, educator, and Native rights activist. The collection also contains material collected by or given to Medicine to further her research and activism interests. Medicine, whose Lakota name was Hinsha Waste Agli Win, or "Returns Victorious with a Red Horse Woman," focused her research on a variety of topics affecting the Native American community: 1) mental health, 2) women's issues, 3) bilingual education, 4) alcohol and drug use, 5) ethno-methodologies and research needs of Native Americans, and 6) Children and identity issues. The collection represents Medicine's work as an educator for universities and colleges in the United States and in Canada, for which she taught Native American Studies courses. Additionally, because of the large amount of research material and Medicine's correspondence with elected U.S. officials and Native American leaders, and records from Medicine's involvement in Native American organizations, the collection serves to represent issues affecting Native Americans during the second half of the 20th century, and reflects what Native American leaders and organizations did to navigate and mitigate those issues. Collection materials include correspondence; committee, conference, and teaching material; ephemera; manuscripts and poetry; maps; notes; periodicals; photographs; training material; and transcripts.
Scope and Contents:
The papers of Beatrice Medicine reflect Medicine's interests as an academic and an activist, and contain correspondence, committee, conference, and teaching material, ephemera, manuscripts and poetry, maps, notes, periodicals, photographs, and training material (see series scope notes for further details on contents). The majority of the material is printed matter that Medicine collected, with less of her own work included. Taken together, the collection reflects issues affecting Native Americans during the second half of the 20th century, as well as the network of Native American leaders and organizations that navigated these issues. Student papers, letters of recommendation, evaluations, and documents containing personally identifiable information are restricted.
The collection is divided into 24 series:
Series 1: Native American Culture and History, 1954-1962, 1967-1975, 1978-1989, 1991-1997, 1999-2002
Series 2: Appropriations, Economics, and Labor, 1955, circa 1970-1980, 1988, 1993, circa 1995-2000
Series 3: Archaeology, 1935-1950, 1952-1973, 1987-1995
Series 4: Native American Artists, Authors, Crafts, Film, and Poets, 1951-1969, 1972-2002
Series 5: Census, Demographic, and Poll Data, 1974, 1984-1986
Series 6: Civil Rights, 1972, 1980, 1983-1997
Series 7: Committee Material: Correspondence, Meeting Minutes, and Memos, 1985-1995
Series 8: Conference Material, 1955-1962, 1965, 1968-1974, 1976-2002
Series 9: Correspondence, 1952, 1959, 1962, 1966-2000
Series 10: Education: Native American Institutions and Teaching Material, 1948-2002
Series 11: Ephemera: Campaign, Pow-Wow, and Other Event Buttons, and Calendars, 1973, 1976, circa 1980-2000
Series 12: Health: Alcohol and Drug Addiction and Recovery, Disabilities, Healthcare, Mental Health, Nutrition, and Wellness, 1955, 1965, 1969-1999, 2004
Series 13: Historic Preservation, 1942, 1956, 1960-1969, 1979, circa 1985-1998
Series 14: Invitations, 1966-1979, 1982, 1991-2002
Series 15: Linguistics: Native American Languages, 1961, 1963, 1975, 1978-1981, 1987-1995
Series 16: Manuscripts, 1964-2003
Series 17: Maps, 1982-1991
Series 18: Museum Material: Native American Museums, Exhibit Preparation, and the National Museum of the American Indian, 1949, 1962, circa 1976-1998
Series 19: Oversized Material, 1962, circa 1965-1996, 1999
Series 20: Published material: Journals, Magazines, Monographs, and Newsletters, 1914, 1932, 1944, 1946-1947, 1952-2003
Series 21: Reports, 1947-1949, 1956-1998
Series 22: Training Material, 1968, 1988-2000
Series 23: Women and Gender, 1962, 1965, circa 1970-1997
Series 24: Restricted Material, 1972, 1978, 1987-1999
Biographical / Historical:
A member of the Standing Rock Sioux tribe, Beatrice "Bea" Medicine—also known by her Lakota name Hinsha Waste Agli Win, or "Returns Victorious with a Red Horse Woman"—was born on the Standing Rock Indian Reservation in Wakpala, South Dakota on August 1, 1923.
As a young adult, she studied at the South Dakota State University on the Laverne Noyes Scholarship, where she attained her B.A. in Anthropology in 1945. Between 1945 and 1951, Medicine worked a variety of teaching positions, including for three American Indian institutions (see Chronology for Medicine's complete work history). In 1951, Medicine went back to school and worked as a research assistant until she earned her master's degree in Sociology and Anthropology from Michigan State University in 1954. For the remainder of her life, Medicine served as faculty, visiting professor, and scholar-in-residence at thirty-one universities and colleges in the United States and Canada, teaching cultural and educational anthropology courses, as well as Native American Studies. As an educator, Medicine carried out her research on a variety of issues affecting Native American and First Nation communities, including: 1) mental health issues, 2) women's issues—professionalization, sterilization, socialization, and aging, 3) bilingual education, 4) alcohol and drug use and abuse, 5) ethno-methodologies and research needs, and 6) socialization of children and identity needs. Medicine's research in American Indian women's and children's issues, as well as her research in gender identity among the LGBT community was among the first to document the narratives of the members of these groups.
In 1974, Medicine testified alongside her cousin, Vine Deloria, Jr., as an expert witness in the Wounded Knee trial (United States v. Banks and Means). Following this, Medicine returned to school to pursue her Ph.D. in Cultural Anthropology, which she completed in 1983 at the University of Wisconsin. With her experience as a researcher, educator, activist, and Lakota woman, medicine sought to create more opportunities for multicultural and bilingual education for minority students, especially those of Native American descent. Such education, she believed, provided students a means to preserve and legitimize their own cultural identity, debase negative stereotyes, and be recognized as individuals who are capable of academic and economic achievement.
Medicine was an active member of the American Anthropological Association (AAA) and pursued her educational agenda further through the establishment of the Committee of Anthropologists in Primarily Minority Institutions (CAPMI) (1987-1995), which brought anthropologists out of retirement to teach at minority institutions. (See Chronology for a complete list of organizations and committees in which Medicine was involved.) The program was short-lived but provided a space for minority students to confront a field that historically misrepresented them, reclaim their narratives and languages, and instigate positive change as potential future anthropologists.
Medicine officially retired on August 1, 1989, but continued to be active in AAA and was honored many times for her contributions to the field of anthropology. Some of her recognitions include the Distinguished Service Award from AAA (1991) and the Bronislaw Malinowski Award from the Society for Applied Anthropology (1996). One of Medicine's highest honors, however, was serving as the Sacred Pipe Woman at the 1977 Sun Dance. Medicine continued her research into retirement, and went on to publish her first book in 2001, Learning to Be an Anthropologist and Remaining "Native": Selected Writings. Medicine died in Bismarck, North Dakota on December 19, 2005. Medicine's final work, Drinking and Sobriety Among the Lakota Sioux was published posthumously in 2006. In honor of her life's work and dedication to education, the Society for Applied Anthropology (SfAA) created the Bea Medicine Award, a scholarship travel grant for students to attend the Annual Meeting of the SfAA.
Chronology: Beatrice Medicine
1923 August 1 -- Beatrice Medicine (also known by her Lakota name, Hinsha Waste Agli Win, or "Returns Victorious with a Red Horse Woman") is born on the Standing Rock Indian Reservation in Wakpala, South Dakota.
1941-1945 -- Receives scholarship: Laverne Noyes Scholarship, South Dakota State University
1945 -- Receives Bachelor of Arts, Anthropology, South Dakota State University.
1945-1946 -- Teacher, Home Economics, Haskell Indian Institute (B.I.A.)
1947-1948 -- Health Education Lecturer, Michigan Tuberculosis Association
1948-1949 -- Teacher, Santo Domingo Pueblo, United Pueblos Agency, Albuquerque, New Mexico
1949-1950 -- Teacher, Navajo Adult Beginner's Program, Albuquerque Indian School
1950-1951 -- Teacher, Home Economics, Flandreau Indian School
1950-1954 -- Fellowship: Illinois Federation of Women's Clubs Fellowships
1951-1954 -- Research Assistant, Sociology and Anthropology, Michigan State University
1953-1954 -- Fellowship: John Hay Whitney Foundation Fellowship
1954 -- Receives Master of Arts, Sociology and Anthropology, Michigan State University. Fellowship: American Council of Learned Societies Fellowship
1954- -- Charter Member, American Indian Women's Service League
1955-1958 -- Teaching and Research Assistant, University of Washington
1956 -- Honor: Outstanding Alumna, South Dakota State University
1960 -- Mentioned as "Who's Who Among American Indians"
circa 1960 -- Alpha Kappa Delta, Sociology Hononary Phi Upsilon Omicron, Home Economic Honorary
1960-1963 -- Lecturer, Anthropology, University of British Columbia
1960-1964 -- Board of Directors, Native Urban Indian Centers in Vancouver, British Columbia and Calgary, Alberta
1963-1964 -- Lecturer/Sociology and Teacher/Counselor, Mount Royal College, Indian Affairs Branch Receives grant: American Council of Learned Societies Research Grant
1965 -- Lecturer, Social Science, Michigan State University
1966 -- Psychiatric Social Worker, Provincial Guidance Centre, Calgary, Alberta, Canada
1966-1967 -- Receives grant: Career Development Grant, National Institute of Mental Health
1966- -- Member, National Congress of American Indians (Education Issues)
1967 -- Receives grant: Ethnological Research Grant, National Museum of Canada
1967-1968 -- Lecturer, Sociology and Anthropology, University of Montana
1968 -- Teacher, "Cultural Enrichment Program," Standing Rock Indian Reservation, South Dakota Cited in "The Role of Racial Minorities in the United States," Seattle, Washington
1968 March -- Speaker: "The Pow-Wow as a Social Factor in the Northern Plains Ceremonialism," Montana Academy of Sciences
1968 May -- Speaker: "Patterns and Periphery of Plains Indian Pow-Wows," Central States Anthropological Society
1968 June -- Speaker: "Magic Among the Stoney Indians," Canadian Sociology and Anthropological Association, Calgary, Alberta
1968 August -- Speaker: "Magic Among the Stoney Indians," International Congress of Americanists, Stuttgart, German Speaker: "The Dynamics of a Dakota Indian Giveaway," International Congress of Americanists, Stuttgart, German
1968-1969 -- Director, American Indian Research, Oral History Project and Assistant Professor of Anthropology, University of South Dakota
1968-1970 -- Consultant, Text Book Evaluation Committee, American Indians United
1969 -- Assistant Professor, Teacher Corps, University of Nebraska
1969 September -- Speaker: "The Red Man Yesterday," Governor's Interstate Indian Council, Wichita, Kansas
1969 December -- Speaker: "The Native American in Modern Society," Northwestern State College
1969-1970 -- Assistant Professor, San Francisco State University Speaker: "The Indian in Institutions of Higher Learning," Annual Conference, National Indian Education Association
1969-1975 -- Member, Editorial Board, American Indian Historical Society
1970 -- Mentioned for second time as "Who's Who Among American Indians" Steering Committee Member, Indian Ecumenical Convocation of North America Member, Planning Committee Indian Alcoholism and Drug Use
1970 August -- Speaker: "The Role of the White Indian Expert," 2nd Annual Conference, National Indian Education Association
1970 October -- Speaker: "The Ethnographic Study of Indian Women," Annual Convention, American Ethnohistorical Soceity
1970 November -- Speaker: "The Anthropologists as the Indian's Image Maker," Annual Meeting, American Anthropological Association Speaker: "The Anthropologist and Ethnic Studies Programs," Annual Meeting, American Anthropological Association
1970-1971 -- Associate Professor, Anthropology, San Francisco State University Member, Mayor's Committee on the Status of Women, San Francisco, California
1971 -- Member, Native American Scholars Board, Steering and Selection, American Indian Historical Society
1971 May -- Speaker: "Ethnic Studies and Native Americans," National Education Association
1971-1973 -- Pre-Doctoral Lecturer, Anthropology, University of Washington Consultant, American Indian Heritage Program
1972 -- Honored in "Potlatch" ceremony by Makah Tribal people at the National Indian Education Conference for contributions to Indian education Receives grant: American Council of Learned Societies Travel Grant, Americanist Annual Meeting, Rome, Italy Curriculum Advisor, Lakota Higher Education Center, Prine Ridge, South Dakota
1972 March -- Speaker: "Warrior Women Societies," Northwest Anthropological Conference
1972 April -- Chairperson and Speaker: "Racism and Ethnic Relations," Society for Applied Anthropology
1972 June -- Chairperson, Native American Studies Symposium, International Congress of Americanists, Mexico
1972 August -- Speaker: "Warrior Women of the Plains," International Congress of Americanists, Rome, Italy
1972 November -- Speaker: "Native Americans in the Modern World," Southwest Minnesota State College
1973 -- Expert Witness, Yvonne Wanro Trial, Spokane, Washington Member, Organization of American States, First Congress of Indigenous Women, Chiapas, Mexico Speaker: "Self-Direction in Sioux Education," American Anthropological Association Speaker: "North American Native Women: The Aspirations and Their Associations," presented as a Delegate to the Inter-American Commission on Indigenous Women, Chiapas, Mexico
1973-1974 -- Visiting Professor, Anthropology, Native American Studies Program, Dartmouth College
1973-1976 -- Member, Committee on Minorities in Anthropology, American Anthropological Association
1973- -- Consultant, Human Services Department, Sinte Gleska Community College
1974 -- Expert Witness, Wounded Knee Trial, Lincoln, Nebraska Speaker: "Indian Women's Roles: Traditional and Contemporary," Annual Meeting, American Anthropological Association
1974-1975 -- Visiting Professor, Anthropology, Colorado College
1975-1976 -- Visiting Associate Professor, Anthropology, Stanford University
1975-1977 -- Member, Steering Committee, Council of Anthropology and Education, American Anthropological Association
1976 -- Visiting Professor, Educational Anthropology, University of New Brunswick Expert Witness, Topsky Eagle Feathers Trial, Pocatello, Idaho Panelist, White House Conference on Ethnic Studies, Washington, D.C.
1977 -- Expert Witness, Greybull Grandchildren Custody Case, Portland, Oregon American Indian representative to the World Conference on Indigenous People, Geneva, Switzerland Honor: Outstanding Alumna, South Dakota State University
1977 August 18 -- Medicine serves as Sacred Pipe Woman at the Sun Dance, Green Grass, South Dakota
1977-1980 -- Education Consultant, National Congress of American Indians, Washington, D.C.
1978 -- Cited in the Directory of Significant 20th Century American Minority Women, Gaylord Professional Publications Biographical Sketch in "Moving Forward" of the Bookmark Reading Program, Third Edition
1978 August -- Speaker: "Issues in the Professionalization of Native American Women," Annual Meeting, American Psychological Association
1978-1982 -- Advanced Opportunity Fellow, Department of Anthropology, University of Wisconsin-Madison
1979 -- Visiting Professor, Department of Education Policy Sciences, University of Wisconsin-Madison
1979 August -- Honorary Doctorate of Human Letters, Northern Michigan University Speaker: "The Dakota Indian Memorial Feast: Reservation and Urban Manifestations," International Congress of Americanists, Lima, Peru
1980 -- Member, Nominations Committee, American Anthropological Association Biographical Sketch in "Native American Indian Personalities, Historical and Contemporary," Dansville, New York: The Instructor Publications, Inc.
1981 -- Visiting Professor, Graduate School of Public Affairs, University of Washington-Seattle Speaker: "Linguistically Marginated: The Transformation of Dominated Speech Varieties," American Anthropological Association
1982 -- School of Social and Behavioral Science Academic Planning, California State University Speaker: "Policy Decisions: Federal Regulations and American Indian Identity Issues," Annual Meeting, American Anthropological Association
1982-1983 -- Anthropology Department Curriculum Committee, California State University
1982-1985 -- Associate Professor of Anthropology, Coordinator, Interdisciplinary Program in American Indian Studies, California State University Coordinator, Interdisciplinary Program in American Studies Program, California State University
1982- -- President, Assembly of California Indian Women
1983 -- Receives Ph.D., Cultural Anthropology, University of Wisconsin Expert Witness, Fortunate Eagle Trial, Reno, Nevada Award: Outstanding Woman of Color, National Institute of Women of Color, Washingtonton, D.C. (for anthropological contributions) Award: Outstanding Minority Researcher, American Educational Research Association Publishes book with Patricia Albers: The Hidden Half: Indian Women of the Northern Plains Honor: Significant Academic Book (The Hidden Half), Choice, Association of Colleges and Research Libraries, American Library Association
1983-1984 -- Student Affirmative Action Coordinating Council, California State University
1983-1986 -- Member, Executive Board, Southwest Anthropological Association Member, Governing Board, Common Cause
1984 -- Member, Advisory Board of National Research for Handicapped Native Americans, North Arizona University Scholarly Publications Award Selection Committee, California State University Award: Faculty Award for Meritorious Service, California State University Speaker: Field Work Methods: "Ties That Bond," Committee on the Status of Women in Anthropology," Annual Meeting, American Anthropological Association Speaker: "Career Patterns of American Indian Women," Council of Education and Anthropology, Annual Meeting, American Anthropological Association
1984 November -- Faculty Award for Meritorious Service, California State University
1984-1985 -- Participant, Chancellor's Office Grant to "Cross-Cultural Perspectives in the Social Sciences," California State University
1985 November -- Speaker: Conference on "The Native American: His Arts, His Culture, and His History," West Virginia State College
1985-1986 -- Board of Directors, Naechi Institute on Alcohol and Drug Education
1985-1988 -- Professor, Department of Anthropology and Director, Native Centre, University of Calgary
1985-1989 -- Member, Malinowski Awards Committee, Society for Applied Anthropology
1987 -- Honor: Outstanding Minority Professorship Martin Luther King and Rosa Parks Visiting Professor, University of Michigan
1987-1995 -- Member, Committee of Anthropologists in Primarily Minority Institutions, American Anthropological Association
1988 August 1 -- Medicine officially retires.
1989 -- Volunteer (Committee of Anthropologists in Primarily Minority Institutions, American Anthropological Association), Standing Rock College Honor (twice): Outstanding Minority Professorship Martin Luther King and Rosa Parks Visiting Professor, Wayne State University.
1990 -- Honor: "Outstanding Contributions for the promotion of sex equity in Education," Illinois State Board of Education Honor: Outstanding Lakota Woman, Standing Rock College
1991 -- Honor: Distinguished Service Award, American Anthropological Association. Medicine was the first American Indian to receive this award.
1991 -- Visiting Professor, Saskatchewan Indian Federal College Visiting Professor, Colorado College Visiting Professor, Anthropology, Humboldt State University
1992 -- Visiting Distinguished Professor, Women's Studies, University of Toronto
1993 -- Visiting Professor, Rural Sociology, South Dakota State University Award: Distinguished Native American Alumna Award, South Dakota State University
1993-1994 December -- Research Co-ordinator, Women's Perspectives, Royal Commission on Aboriginal Peoples
1994- -- Adjunct Professor, University of Alberta
1995 -- Scholar in Residence, Minnesota Historical Society, St. Paul Visiting Scholar, Museum of Anthropology, University of British Columbia Award: Ohana Award, Multi-Cultural Counseling Excellence, American Association of Counselors
1996 -- Award: Bronislaw Malinowski Award, Society for Applied Anthropology. Buckman Professor, Department of Human Ecology, University of Minnesota
circa 1997- -- Associate Professor of Anthropology Emeritus, Department of Anthropology, California State University
2001 -- Publishes book: Learning to Be an Anthropologist and Remaining "Native": Selected Writings.
2005 -- Award: George and Louise Spindler Award, Council on Anthropology and Education, American Anthropological Association.
2005 December 19 -- Medicine dies during emergency surgery in Bismarck, North Dakota.
2006 -- Book: Drinking and Sobriety Among the Lakota Sioux is published posthumously.
2008 -- The Society for Applied Anthropology creates the Bea Medicine Award.
The papers were donated to the National Anthropological Archives by Beatrice Medicine between 1997 and 2003, and by Ted Garner in 2006.
Materials relating to student grades, letters of recommendation, and evaluations have been restricted.
The Center for the Study of Man (CSM) was a bureau level division of the Smithsonian Institution. These records were maintained by the Program Coordinator, Samuel L. Stanley, and include correspondence, scholarly papers, transcripts, administrative materials, photgraphs, and audio recordings. The materials relate to conferences and programs in which CSM took part.
Scope and Contents:
The records are mainly those of by Program Coordinator Samuel L. Stanley, the CSM administrative officer, and the Institute for Immigration and Ethnic Studies. Especially well documented are several international CSM-sponsored conferences, including a planning meeting in Cairo in 1972, several pre-session conferences (on cannabis, alcohol, population, and the transmission of culture) at the Ninth International Congress of Anthropological and Ethnological Sciences at Chicago in 1973, and a 1974 meeting at Bucharest on the cultural implications of population change. Other records relating to cross-cultural studies include those concerning an abortive attempt to issue a series of monographs and the organization of special task forces concerned with questions of human fertility and the environment. The records also include material about the action anthropology projects with Native Americans with which Stanley was directly concerned. These focused on economic development and include material relating to the coordination of studies of specific tribes carried out with funds from the Economic Development Administration and on Stanley's economic development consulting for the American Indian Policy Review Commission. In addition, there are a few files that Stanley created for general information and material relating to his earlier teaching career.
Although some materials concerning these programs are housekeeping records, many letters, notes, and statements concern policy and procedure. For some conferences, there are scholarly papers and transcripts. Many files, especially those of an informational nature, include considerable amounts of printed and processed material. The collection also contains the papers of Wesley White.
With some CSM programs, Stanley's relationship was apparently formal instead of directly active. There is, for example, little documentation among his records that relates to the CSM's film center and less about the immigration and ethnic studies among his materials. Most material pertinent to these units are among the administrative officer's records.
This collection is arranged in 39 series: (1) Ninth International Congress of Anthropological and Ethnological Sciences; (2) Cannabis Project, 1973; (3) Cannabis Conference; (4) International Congress on Cultural Transmission; (5) Alcohol Conference, 1973; (6) Population Project; (7) Cross Cultural Monograph Project; (8) American Indians General; (9) Cairo Conference; (10) Folklife; (11) General Correspondence; (12) American Indian Policy Review Commission; (13) Meetings; (14) Census Materials; (15) EDA Grant; (16) Panajachel Conference; (17) Wes White Papers; (18) National Study of American Indian Education; (19) CA Teaching Cooperative; (20) Washington Conference, April 10-12, 1966 (urgent anthropology); (21) Electronic Data Processing Files; (22) Indian Voices; (23) Current Anthropology; (24) General Anthropology; (25) Action Anthropology / Film Archives; (26) Foxfire; (27) Monographs; (28) Cairo Conference - Anthropology Public Policy/Indians Tourism; (29) Smithsonian Office of Anthropology; (30) Correspondence/Job Applications/Resumes; (31) Indian Draft Reports; (32) Population Conference; (33) 1970 Census 20% Sample of Indian Population by County; (34) Index Cards; (35) Sam Stanley Papers; (36) Research Institute for Immigration and Ethnic Studies; (37) Administrative Officer Records; (38) Miscellaneous Correspondence, Reports, Publications; (39) Sound Recordings
The Center for the Study of Man (CSM) was established on July 1, 1968, as a bureau-level organization of the Smithsonian Institution. Its beginning was preluded by the appointment in 1965 of the Chicago-based anthropologist Sol Tax as special advisor in anthropology to the Secretary of the Smithsonian. Tax was to assist with the reorientation of anthropology at the Smithsonian and cooperation between him and the staff of the Smithsonian Office of Anthropology (now the Department of Anthropology) created several special programs, some of which were transferred to the center upon its inception.
Tax was CSM's first director. Samuel Leonard Stanley, formerly project coordinator for the Office of Anthropology, became the program coordinator for the center and was in charge of day-to-day operations. Priscilla Reining was appointed coordinator for urgent anthropology. In addition to such staff, CSM consisted of an advisory board (sometimes referred to as "members") drawn from the international community of anthropologists.
Essentially, CSM's concern was the application of anthropological knowledge to phenomena conceived as problems that confront mankind as a whole. It aimed to promote and coordinate study of these, mainly through the organization of special programs for meetings of established anthropological groups and by bringing together into special task forces researchers interested in the problems.
CSM also included several special programs. Although each of these had considerable independence, all can be seen as subsumed under its broad and ultimate purposes. Thus, the compilation of a computer-based directory of anthropologists and the compilation of bibliographies of anthropological literature were facilitative efforts.
An Urgent Anthropology Program, originally initiated in the Office of Anthropology following an international conference in Washington, D. C., in 1966, served to gather data essential to the more practical main purposes of the program as well as to produce studies of general anthropological interest. The support given such studies was in the form of small grants to allow field work in cultures that were rapidly changing under the pressure of modernization. Similarly, data were gathered and special studies carried out by the Research Institute on Immigration and Ethnic Studies (RIIES), added to the center in 1974 under the direction of Roy S. Bryce LaPorte, and the National Anthropological Film Center (NAFC), which was opened in 1975 and was incorporated in the center in 1977. An American Indian Program consisted of two parts: first, the compilation of a new multivolume Handbook of North American Indians under the general editorship of William C. Sturtevant was taken over from the Office of Anthropology and second, action anthropology projects were undertaken with various Native American groups.
Another goal of CSM was the establishment of a Museum of Man, which would host exhibits devoted to anthropology and ecology. However, due to internal disagreements over the aims of this museum, the project was never approved and fizzled out entirely in 1980.
CSM was one of several efforts of the Smithsonian to create research units to deal with broad problems of contemporary interest. Their success depended on two contingencies: first, funding would become available once the units were launched and, second, the traditional individualistic research of the Smithsonian staff could be continued or redirected--but somehow incorporated under the broad goals of the new units. When both assumptions proved difficult to realize, the new programs were terminated or limited. Thus, beginning in 1976, the center was slowly phased out.
In that year, Stanley was transferred from the center to the staff of the director of the National Museum of Natural History. In 1978, the Handbook of North American Indians was published, and the Handbook and Urgent Anthropology Programs were transferred to the museum's Department of Anthropology. CSM thus became composed only of RIIES and NAFC. In 1981, NAFC was divided: research, designated the Third World Film Center (or Research Film Center) was placed under one director and remained within CSM, and the archives, designated the Human Studies Film Archives (HSFA), was placed under another and was transferred to the Department of Anthropology. In 1982, HSFA was incorporated as a sibling of the National Anthropological Archives. The Third World Film Center was phased out in 1983.
Link, Adrianna Halina. "Salvaging a Record for Humankind: Urgent Anthropology at the Smithsonian Institution, 1964-1984." PhD diss., Johns Hopkins University, 2016.
1965 -- Sol Tax is appointed special advisor in anthropology to the Secretary of the Smithsonian
1966 -- The Urgent Anthropology Program is initiated by the Office of Anthropology
1968 -- The Center for the Study of Man (CSM) is established on July 1 The Urgent Anthropology Program is transferred to CSM The Handbook of North American Indians project is transferred to CSM CSM begins plans to build a Museum of Man
1973 -- The Research Institute on Immigration and Ethnic Studies (RIIES) is established within CSM
1975 -- The Smithsonian Institution receives funding from the National Endowment for the Humanities (NEH) and National Institutes of Health (NIH) to create a film center for human behavior The National Anthropological Film Center (NAFC) opens on May 1 under the CSM umbrella
1976 -- The position of program coordinator of CSM is removed in January and Samuel Stanley is transferred to the National Museum of Natural History (NMNH) CSM is placed under the authority of NMNH CSM devotes the bulk of its resources to completing the Handbook of North American Indians
1977 -- NAFC is incorporated in CSM
1978 -- The Handbook of North American Indians is published and the program is transferred back to the Department of Anthropology at NMNH Urgent Anthropology Program is transferred to the Department of Anthropology at NMNH
1980 -- The final attempt to create a Museum of Man fails
1981 -- NAFC is divided into the Human Studies Film Archive (HSFA) and the Third World Film Center (or Research Film Center) on October 1 The HSFA is joined with the National Anthropological Archives (NAA) The Third World Film Center remains within CSM
1982 -- RIIES is transferred to the Department of Anthropology at NMNH
1983 -- The Third World Film Center is phased out
The Center for the Study of Man records are open for research.
Access to the Center for the Study of Man records requires an appointment.
The papers of Aleš Hrdlička, curator in the Division of Physical Anthropology, Department of Anthropology, United States National Museum of the Smithsonian Institution, offer considerable insight into the development of physical anthropology in the first half of this century. The papers include honors bestowed on Hrdlička, autobiographical notes, correspondence with many of the leading anthropologists of the day, anthropometric and osteometric measurements and observations (forming most of the collection), extensive photographs of Hrdlička's field work, manuscripts, research materials, and "My Journeys" (essentially a diary Hrdlička kept of his field work). In addition, there is material of a personal nature. The papers date from 1875 to 1966, but the bulk of the materials date from 1903 to 1943, the time of Hrdlička's career at the USNM.
Scope and Contents:
This collection is comprised of both professional and personal materials. The professional material includes honors bestowed on Hrdlička, autobiographical notes, correspondence with many of the leading anthropologists of the day, anthropometric and osteometric measurements and observations (forming most of the collection), extensive photographs of Hrdlička's field work, manuscripts, research materials, and "My Journeys" (essentially a diary Hrdlička kept of his field work). The personal material primarily consists of correspondence with his first wife (Marie Dieudonnée Strickler) and other family members, but there are also financial records. The papers date from 1875 to 1966, but the bulk of the materials date from 1903 to 1943, the time of Hrdlička's career at the United States National Museum of the Smithsonian Institution. Hrdlička investigated all major questions confronting physical anthropologists of his day (the fossil record of early humans, the arrival of humans in the Americas, human variation, and evolution) and made valuable contributions in all these areas. Hrdlička's interests in the establishment of physical anthropology as a distinct and important field, the welfare of the Czech people, early hominids, and variation within the human species are all documented in the collection as are the services he performed for various United States government agencies. He pursued field studies in many different parts of the world, but there are relatively few field notes as such among his papers. There is instead the edited journal "My Journeys," photographs, and physical anthropological forms. There is also relatively little material on his administrative involvement in the USNM. There is no material from Hrdlička's time at the Pathological Institution of the New York State Hospitals; after he resigned, fire destroyed the anthropological records Hrdlička collected as a member of the staff. There are materials in the collection which contradict, or at least complicate, many long-held criticisms of Hrdlička, particularly claims that he was racist and opposed feminist ideas. The collection contains materials of interest to genetic research, including anthropometric measurements, hair clippings and fingerprints.
There are a few items in the collection which are dated earlier than the collection's date span. These are publication dates, and the folders containing the items have been dated accordingly, but they have not affected the dates of the series or collection. There are also a few items which are dated after Hrdlička's death. These dates reflect the fact that the collection was added to by the Department of Physical Anthropology after Hrdlička's death and have been taken into account when formulating dates for the series and collection.
Please note that the language and terminology used in this collection reflects the context and culture of the time of its creation. As an historical document, its contents may be at odds with contemporary views and terminology. The information within this collection does not reflect the views of the Smithsonian Institution, but is available in its original form to facilitate research.
This collection is arranged in 37 series:
(1) Miscellaneous Personal Papers, 1875-1940
(2) Early Personal Correspondence, 1883-1919
(3) Correspondence, 1885-1953
(4) News Clippings and Printed Matter, 1893-1953
(5) Financial Papers, 1910-1943
(6) Journeys to the Southwestern United States and Mexican Indians, 1898-1919
(7) Journeys to the Dakota, Chippewa, Kickapoo, and Shawnee, 1916-1917
(11) Journey to Egypt, Europe, and Russia, 1908-1909
(12) Journey to South America, 1910, 1910-1912
(13) Journey to the Far East, 1920, 1900-1930
(14) Journey to Australia, Java, India, South Africa, and Europe, 1924-1925
(15) Anthropometric Measurements of Indians Taken at the United States National Museum, 1904-1905, most undated
(16) Bone Studies, 1893-1929, most undated
(17) Old Americans, 1914-1930
(18) Children Who Run on All Fours, 1928-1936
(19) Early Man Studies, 1906-1930
(20) European Ethnic History, 1908-1938
(21) Miscellaneous Research Notes, 1887-1930
(22) Manuscripts of Writings, 1901-1944, most undated
(23) Writings by Other Authors, 1877-1942
(24) Anthropometry, undated
(25) "From My Journeys", 1898-1938
(26) -- American Journal of Physical Anthropology -- , 1918-1931
(27) American Association of Physical Anthropologists, 1924-1931
(28) International Congress of Americanists, 1900-1928
(29) Institute of Population, 1942
(30) Department of Anthropology, 1914-1943
(31) Lecture Notes, 1920-1932
(32) Maps and Charts, 1900-1932
(33) Miscellany, 1895-1954
(34) Index Cards, 1899-1948
(35) Bibliographic Index, undated
(36) Physical Anthropology Folios, undated
(37) Photographs, 1887-1944
Aleš Hrdlička was born in Bohemia in 1869 and came to America when he was thirteen. As a young man, he was trained in medicine at New York's Eclectic Medical College and the New York Homeopathic Medical College, receiving degrees from each. His first professional work was as a private practitioner, but he gave that up in 1894 when he joined the staff of the New York State Hospital for the Insane at Middletown. There, in addition to other duties, he began studies of the physical characteristics of inmates. This set in motion developments that would eventually lead him to become one of the world's most prominent anthropologists who has sometimes been referred to as "the founder of physical anthropology in America."
In 1896, in preparation for a research appointment with the Department of Anthropology in the Pathological Institute of the New York State Hospitals, Hrdlička went to Paris and studied with Leon Manouvrier. After his return to America, he worked for a short period with the Pathological Institute and came into contact with G.S. Huntington of the College of Physicians and Surgeons in New York. Hrdlička arranged and studied Huntington's large collection of skeletal material, thus gaining knowledge of a well-documented collection representing largely normal persons of European ancestry. He came to the attention of Frederic Ward Putnam, of the American Museum of Natural History, who arranged for his first anthropological field studies.
It was thus that Hrdlička became a member of the Hyde Expeditions to the American Southwest and northern Mexico. In 1898, he traveled to Mexico with Carl Lumholtz to study the Tarahumaras, Huichols, and neighboring tribes. In subsequent years, he returned to Mexico and the Southwest alone and studied physical characteristics and medical conditions of several American Indian tribes. With this experience and examinations of the Trenton and Lansing skeletal material for Putnam, Hrdlička came fully into the world of anthropology. In 1903, he was appointed head of the newly formed Division of Physical Anthropology in the United States National Museum.
While in his position at the Smithsonian, Hrdlička returned to the Southwest for studies of Pima and Apache children in 1905 and, in the following year, traveled to Florida to examine allegedly ancient remains of man. In 1908, he worked among a number of Indian tribes, including the Menominee, Oglala Dakota, Quinailt, Hupa, and Mohave, in a study of tuberculosis among them. In 1909, he traveled to Egypt with an expedition of the Metropolitan Museum of Art in New York in order to study living Egyptians and to examine remains of Egypt's past population. The following year took him to Argentina, Peru, and Mexico. In the first of these, he again examined allegedly ancient remains of man. In Peru, he made a large collection of skeletal material near Trujillo, at Pachamac, and in the Chicama Valley.
From 1912-1914, Hrdlicka undertook a physical anthropological exhibit for the Panama-California Exposition in San Diego and, for this, traveled to eastern Siberia, Mongolia, Peru, and Florida. He also examined fossil remains of man in Europe and directed field work of other anthropologists in South and East Africa, St. Lawrence Island in Alaska, the Philippines, eastern Siberia, and the Ukraine. In 1915, for the Department of Justice, he assessed the racial makeup of Chippewas on the Leech Lake and White Earth reservations in Minnesota and also studied Dakota Indians. In 1917, his field work was directed toward white American families with longtime residence in the United States. In 1918, he carried out a survey of ancient sites in eastern Florida for the Bureau of American Ethnology. In 1920, he traveled to Hawaii, Japan, Korea, and Manchuria in connection with an appointment to lecture at the Peking Union Medical College. As director of the American School for Prehistoric Studies in France, he again studied fossil remains of man in Europe in 1922 and 1923. In 1925, he carried out work in India, Ceylon, Java, Australia, South Africa, and Europe. In 1927, he was again in Europe to deliver the Huxley Memorial Lecture before the Royal Anthropological Society in Great Britain. Between 1929 and 1938, he traveled frequently to Alaska to carry on an anthropological survey. In 1939, he traveled to Russia and Siberia.
Beginning with much of the skeletal collection of the Army Medical Museum, which had been transferred to the Smithsonian in 1898 before he was appointed there, Hrdlička amassed a bone collection that included, among many other specimens, the Huntington collection, casts of fossil remains of man, and a large and diverse North American collection. He also gathered a large collection of human brains. Over three hundred publications resulted from his study of this material, his field work, and his study of specimens in other museums. In addition, he was involved in many other activities. For United States government agencies, he provided services ranging from examinations of human remains for law enforcement officials to providing information and opinions concerning national origins and traits that were needed to interpret laws and form foreign policy. During World War II, he also advised government officials on policies to be pursued with certain national groups following the war.
In 1918, Hrdlička founded the American Journal of Physical Anthropology and remained its editor until 1942. In 1928, he was the major force behind the organization of the American Association of Physical Anthropologists and served as its president from 1928 to 1932. He was also president of the Anthropological Society of Washington in 1907, the American Anthroplogical Association from 1925 to 1927, and the Washington Academy of Sciences from 1928 to 1929. He was chairman of Section H of the American Association for the Advancement of Science in 1918 and secretary of the Committee on Anthropology of the National Research Council in 1917. In addition, Hrdlička was a member of the American Philosophical Society and the National Academy of Sciences. He represented the Smithsonian at several international gatherings of scholars, including meetings of the International Congress of Americanists.
1869 March 29 -- Alois Ferdinand Hrdlička (Aleš Hrdlička) born in Humpolec, Bohemia
1882 September -- Emigrated to New York City
1888 -- While stricken with typhoid, met M. Rosenbleuth, a physician who arranged for Hrdlička to enroll at the Eclectic Medical College of New York City
1892 -- Enrolled in the New York Homeopathic Medical College and Hospital Published first article, "Scheme of Examination (Medical)," Publications of the Eclectic Medical College Graduated first in his class from the Eclectic Medical College
1894 -- Graduated first from his class from the Homeopathic Medical College Became research intern at the State Homeopathic Hospital for the Insane in Middletown, New York, where he began his studies in physical anthropology Passed state board examination (allopathic)
1895 -- Joined staff of the Pathological Institute of the New York State Hospitals as associate in anthropology
1896 -- Studied anthropology under Leon Manouvrier in Paris
1896 August 6 -- Married Marie Stickler (Dieudonnée)
1898 March-July(?) -- Accompanied Carl Lumholtz on his expedition to northern Mexico, sponsored by the American Museum of Natural History (AMNH), and visited the Tarahumara, Huichol, and Tepecan Indians
1899 Spring -- Resigned from the Pathological Institute to take charge of physical and medical anthropological research on the Hyde Expeditions of the AMNH to the southwestern United States
1899 August -- Hyde expedition for the AMNH to Chaco Canyon, New Mexico, to excavate the site of Pueblo Bonito and to conduct somatological surveys among the Indians; visited Grand Gulch caves in southern Utah; included visits to the Navahos and southern Utes
1900 -- Hyde expedition for the AMNH to New Mexico, Arizona, and southern Colorado to conduct somatological surveys among the Indians; included visits to the Apaches, Yumas, and Pueblo Indians
1902 January-September -- Hyde expeditions for AMNH to southwestern Arizona, New Mexico, and northern Mexico to conduct somatological surveys; included visits to the Tepecanos, Papagos, Opatas, Pimas, Yaquis, Mayos, Huichols, Otomis, Tepehuanes, Maricopas, Yumas, Yavapais, Paiutes, Walapais, and Havasupais
1902 October-December -- Hyde expedition for the AMNH to Mexico for Hrdlička to complete his somatological investigations; included visits to the Tepehuanes, Coras, Huichols, "Nahuas," "Aztecs," and Tarascans
1903 May 1 -- Became assistant curator in charge of the new Division of Physical Anthropology, Department of Anthropology, at the United States National Museum, Smithsonian Institution
1905 -- Expedition under the auspices of the Bureau of American Ethnology to Arizona and New Mexico to complete the observations on the tribes of this region; Hrdlička especially studied Apache and Pima Indian children
1906 February -- Expedition to western Florida to investigate remains of alleged ancient man
1907 -- President of the Anthropological Society of Washington
1908 -- Expedition to Indian schools and reservations in Wisconsin, Washington, California, Arizona, and South Dakota to study tuberculosis for a report to the International Congress of Tuberculosis
1908 December - 1909 May -- Traveled to Egypt, Greece, Turkey, Hungary, Bohemia, Russia, Poland, and Germany to examine human skeletal remains from an excavation in Egypt by the Metropolitan Museum of Art and to study peoples of the Near East
1910 March 28 -- Promoted to curator in the Division of Physical Anthropology
1910 April-September -- Attended the 17th International Congress of Americanists in Buenos Aires and Mexico City Traveled to Argentina, Brazil, Peru, Mexico, and Panama
1912 -- Planned and directed seven expeditions for the physical anthropology exhibit at the Panama-California Exposition held at San Diego in 1915; expeditions included Hrdlička to Siberia and Mongolia and later to Peru; Riley D. Moore to St. Lawrence Island, Alaska; Philip Newton to the Philippine Islands; Vojtech Suk to Africa; Stanislaw Poniatowski to eastern Siberia; Kazimir Stolyhwo to the Birusa caves in Siberia and to the Ukraine; and Jindřich Matiegka to Bohemia
1912 May-Summer -- Traveled to London to attend 18th International Congress of Americanists Traveled to Siberia and Mongolia for the Panama-California Exposition
1912 September -- Traveled to Geneva for the 14th International Congress of Prehistoric Anthropology and Archaeology
1913 January-April -- Expedition to Peru as part the effort for the Panama-California Exposition
1914 November 18 - 1915 January 18 -- Attended Panama-California Exposition
1915 May -- Research for the Department of Justice at the White Earth and Leech Lake reservations in Minnesota to determine non-Indian mixture among Chippewas
1915 December -- Served as General Secretary for the 19th International Congress of Americanists held in Washington
1916 Fall -- Traveled to Florida to examine remains of supposed ancient man
1917 March-July -- Served as Secretary on the Committee on Anthropology of the National Research Council
1917 Summer -- "Old American" research at Yale University, Harvard University, and the University of Virginia and in Tennessee
1917 August -- Sponsored by the American Association for the Advancement of Science, traveled to Oklahoma to visit the Shawnee Agency in eastern Oklahoma and the Kickapoo Indians in McCloud to search for adequate samples of pure blood Indians
1918 -- Elected to the American Philosophical Society Served as Chairman of Section H of the American Association for the Advancement of Science Founded the American Journal of Physical Anthropology and became its long-time editor Surveyed prehistoric sites on the southwest coast of Florida
1918 October 8 -- Death of his wife Marie
1920 -- Anthropometry published by the Wistar Institute Elected an honorary fellow of the Royal Anthropological Society of Great Britain
1920 Summer -- Married Mina (Vilemina) Mansfield
1920 January-May -- Visited Japan, Korea, Manchuria, northern China, Mongolia, and Hawaii Lectured at Peking Union Medical College in China
1920 Fall -- Visited Minnesota Chippewa (at the White Earth Reservation?) to help the Department of Justice setter the question of mixed and pure bloods among the Chippewa
1921 -- Elected to the National Academy of Sciences
1922 -- Visited Spain, France, Germany, Moravia, and England Awarded honorary Sc.D. degree from the University of Prague Chairman of the American delegation to the 20th International Congress of Americanists in Rio de Janiero
1923 -- Served three and one-half months as Director of the American School in France for Prehistoric Studies Visited England, Holland, Belgium, France, Germany, Bohemia, Austria, Croatia, and Italy
1925 -- The Old Americans published by Williams and Wilkins Co.
1925 March-October -- Traveled to Australia, Java, India, South Africa, and Europe on a trip sponsored by the Buffalo [New York] Society of Natural Science to obtain cranial measurements of Australian aborigines and Tasmanians, to investigate the Rhodesian Man site in South Africa, to survey the field of early man, and to collect data to support his hypothesis about the peopling of the Earth
1925-1926 -- President of the American Anthropological Association
1926 -- Awarded honorary Sc.D. degree from University of Brno and D.Nat.Sc. degree from Brunn University
1926 May-September -- First fieldwork in Alaska: reconnaissance down the Yukon River to its mouth, around the Bering Sea and through the Bering Strait along the Alaskan coast to Point Barrow
1927 -- Received Huxley Memorial Medal and gave Huxley Lecture on "the Neanderthal Phase of Man" before the Royal Anthropological Society of Great Britain
1928 -- Helped found the American Association of Physical Anthropologists (AAPA)
1928-1929 -- President of the Washington Academy of Sciences
1928-1932 -- Served as first president of the AAPA
1929 -- Fieldwork in Alaska: surveyed the Yukon River from Tanana to its mouth, to St. Lawrence and the Diomede Islands, to Cape Prince of Wales, up to Point Barrow and back to Unalaska Awarded honorary Sc.D. degree from Charles University, Prague
1930 -- Published The Skeletal Remains of Early Man, Vol. 83 Smithsonian Miscellaneous collections Published "Anthropological Survey in Alaska," Forty-sixth Annual Report of the Bureau of American Ethnology, pp. 21-374
1930 Summer -- Fieldwork in Alaska: surveyed the Kuskokwim River from Bethel down river to Apogak and up river to Stony River
1931 -- Children Who Run on All Fours published by McGraw-Hill Book Co.
1931 Summer -- Fieldwork in Alaska: excavated at Our (Jones) point site, trial excavations at Chief's Point and other sites, and a survey of Kodiak Island
1932 -- Kober Foundation lecturer of Georgetown University
1932 Summer -- Fieldwork in Alaska: excavated at Our (Jones) Point site, trial excavations at Chief's Point and other sites, and a survey of Kodiak Island
1934 Summer -- Fieldwork in Alaska: excavated at Our (Jones) Point site and surveyed Cooks Inlet sites and the mainland opposite the Our Point site
1935 Summer -- Fieldwork in Alaska: excavated at Our (Jones) Point site
1936 Summer -- Fieldwork in Alaska: excavated at Our (Jones) Point site and surveyed the Dutch Harbor caves, some of the Aleutian Islands, and the mummy cave on Kagamil Island
1937 Summer -- Fieldwork in Alaska: surveyed the Aleutian Islands and Commander Islands
1938 Summer -- Fieldwork in Alaska: surveyed the Aleutian Islands, Dutch Harbor caves, and Commander Islands
1939 April 4 -- Testimonial dinner given by the American Association of Physical Anthropologists in honor of his 70th birthday
1939 April-June -- Recuperated in London hospital after suffering a coronary occlusion
1942 March 31 -- Retired from curatorship at United States National Museum, becoming an associate in anthropology
1942 December -- Resigned as editor of the American Journal of Physical Anthropology
1943 -- Alaska Diary published by Cattell Press
1943 September 5 -- Died of heart attack
1944 -- Anthropology of Kodiak Island published by Wistar Institute
1945 -- The Aleutian and Commander Islands and Their Inhabitants published by Wistar Institute
1969 -- Tenth Anthropological Congress of the Czechoslovak Academy of Sciences dedicated to Hrdlička in the 100th anniversary year of his birth
1908 -- Hrdlička, Aleš. Physiological and Medical Observations Among the Indians of Southwestern United States and Northern Mexico. Bulletin 34, Smithsonian Institution, Bureau of American Ethnology. Washington: U.S. Government Printing Office, 1908.
1912 -- Hrdlička, Aleš. Early Man in South America. Bulletin 52, Smithsonian Institution, Bureau of American Ethnology. Washington: U.S. Government Printing Office, 1912.
1919 -- Hrdlička, Aleš. Physical Anthropology: Its Scope and Aims. Philadelphia: The Wistar Institute of Anatomy and Biology, 1919.
1920 -- Hrdlička, Aleš. Anthropometry. Philadelphia: The Wistar Institute of Anatomy and Biology, 1920.
1925 -- Hrdlička, Aleš. The Old Americans. Baltimore: Williams and Wilkins Co., 1925.
1930 -- Hrdlička, Aleš. The Skeletal Remains of Early Man. Vol. 83, Smithsonian Miscellaneous Collections. City of Washington: The Smithsonian Institution, 1930. Hrdlička, Aleš. Anthropological Survey in Alaska. Washington: U.S. Government Printing Office, 1930.
1931 -- Hrdlička, Aleš. Children Who Run on All Fours, and Other Animal-like Behaviors in the Human Child. New York: McGraw-Hill Book Company, Inc., 1931.
1943 -- Hrdlička, Aleš. Alaska Diary, 1926-1931. Lancaster, PA: The Jacques Cattell Press, 1943.
1944 -- Hrdlička, Aleš. Anthropology of Kodiak Island. Philadelphia: The Wistar Institute of Anatomy and Biology, 1944.
1945 -- Hrdlička, Aleš. The Aleutian and Commander Islands and Their Inhabitants. Philadelphia: The Wistar Institute of Anatomy and Biology, 1945.
Additional material in the National Anthropological Archives relating to Aleš Hrdlička can be found in the papers of William Louis Abbott, Henry Bascom Collins, Herbert William Krieger, and Frank Spencer; records of the American Anthropological Association, Bureau of American Ethnology, Department of Anthropology of the United States National Museum (National Museum of Natural History), Science Service, Anthropological Society of Washington, and the United States Army Medical Museum (anatomical section, records relating to specimens transferred to the Smithsonian Institution); and glass negatives of Indians collected by the Bureau of American Ethnology, Smithsonian Institution illustrations.
Additional related photographs can be found in Photo Lot 8, Division of Physical Anthropology collection; Photo Lot 9, Photographs of Indians for the Panama-California Exposition, San Diego; Photo Lot 24, Bureau of American Ethnology, United States National Museum photographs of American Indians; Photo Lot 70, Department of Anthropology portrait file; Photo Lot 78, Miscellaneous negatives; Photo Lot 97, Division of Ethnology collection ("USNM" Collection); Photo Lot 73-26B, Aleš Hrdlička photographs relating to the Panama-California Exhibition; Photo Lot 73-26G, Miscellany; Photo Lot 77-48, Group portraits of International Congress; Photo Lot 79-38, Division of World Archeology collection; Photo Lot 83-41, Division of Physical Anthropology collection of photographs of human bones; and Photo Lot 92-46, Anthropology lantern slides.
Related films can be found in the Human Studies Film Archive under the accession numbers HSFA 1982.2.1, 1982.2.2, 1986.12.1, and 2015.13.1.
Hrdlička's extensive collection of reprints is maintained in the Division of Physical Anthropology.
Frank Spencer's doctoral dissertation "Aleš Hrdlička, M.D., 1869-1943: A Chronicle of the Life and Work of an American Physical Anthropologist" (1979) is the only book length biography of Hrdlička. The Frank Spencer papers, 1836-1999, are available at the NAA and contain original correspondence between Hrdlička and his first wife, Marie Strickler; his childhood report card from 1869; copies of family photos obtained from Lucy Miller, Hrdlička's niece; and an audio recording of Hrdlička speaking at Wistar Institute.
Further material may be found in the Smithsonian Institution Archives.
Hrdlička bequeathed his papers to the Smithsonian Institution. The Division of Physical Anthropology maintained them until they were deposited in the National Anthropological Archives in the 1960s. Some papers have come into the collection since then, most recently in 2018. These new accretions came to the collection through Donald Ortner, David Hunt, T. Dale Stewart, the Department of Anthropology, and the University of Alaska.
The Aleš Hrdlička papers are open for research.
Access to the Aleš Hrdlička papers requires an appointment.
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
The records of the Woman's Building feminist arts organization in Los Angeles measure 33.5 linear feet and date from 1970-1992. Originally founded by artist Judy Chicago, graphic designer Sheila Levant de Bretteville, and art historian Arlene Raven in 1973, the Woman's Building served as an education center and public gallery space for women artists in southern California. The records document both the educational and exhibition activities and consist of administrative records, financial and legal records, publications, curriculum files, exhibition files, grant funding records and artist's works of arts and prints. A significant portion of the collection documents the Women's Graphic Center, a typesetting, design, and printing service operated by The Woman's Building.
Scope and Content Note:
The records of the Woman's Building measure 33.5 linear feet and date from 1970 to 1992. The organization played a key role as an alternative space for women artists energized by the feminist movement in the 1970s. The records document the ways in which feminist theory shaped the Building's founding core mission and goals. During its eighteen year history, the Building served as an education center and a public gallery space for women artists in Los Angeles and southern California; the records reflect both functions of the Building's activities.
The Administrative Files series documents the daily operations of the Building, with particular emphasis on management policies, budget planning, history, cooperative relationships with outside art organizations and galleries, special building-wide programs, and relocation planning. Included in this series are the complete minutes from most Building committees from 1974 through closing, including the Board of Directors and the Advisory Council. The General Publicity and Outreach series is particularly complete, containing publicity notices from most events, exhibits, and programs held at the Woman's Building, including brochures, announcements, programs, invitations, press releases, newspaper clippings, and magazine articles.
The Woman's Building's educational programs centered on courses offered by the Feminist Studio Workshop and the Extension Program. While the Workshop provided a two-year program for women interested in fully developing their artistic talent, the Extension Program offered a broad range of classes, specifically oriented to working women interested in art and art vocations. The records fully document both programs, focusing on the course development and descriptions, teacher contracts, class evaluations, budget planning, and scholarship programs. Although the Archives does not have the entire slide library, there are files concerning the establishment and administration of the library, as well as a few folders of slides.
The Gallery Programs series houses the records of the visual, performing, literary and video arts events held at the Woman's Building. Administrative files detail the daily operation of the gallery spaces. The files in the remaining subseries are primarily arranged by event and contain proposals, announcements, publicity, and artist biographies.
The Women's Graphic Center became a profit-making arm of the Woman's Building in 1981 but the typesetting and design equipment had been used by staff and students since 1975. The records in this series focus on the work produced at the Center, including general projects and artist designs and art prints. Many of the design and printing examples were produced for Woman's Building events and programs.
The Artist's Works of Art series includes artist books, resumes, correspondence, postcards, and samples of art in the form of sketches, drawings, and prints. There is also material related to Woman's Building projects. Especially noteworthy is the "What is Feminist Art?" project where artists gave their responses in various formats and mediums from text to pieces of artwork.
The Printed Materials series contains feminist and art publications not produced by or for the Woman's Building.
The collection is arranged into 7 series.
Series 1: Administrative Files, circa 1970-1991 (Box 1-9, 32; 9 linear feet)
Series 2: Educational Programs, 1971-1991 (Box 10-14; 4.9 linear feet)
Series 3: Gallery Programs, 1973-1991 (Box 14-20, OV 54; 5.7 linear feet)
Series 4: Women's Graphic Center, circa 1976-1989 (Box 20-23, 32, OV 33-50; 5.6 linear feet)
Series 5: Artists' Works of Art, circa 1972-1990 (Box 24-25, OV 51-53; 1.7 linear feet)
Series 6: Grants, 1974-1992 (Box 25-30; 5.3 linear feet)
Series 7: Printed Material (Not Woman's Building), 1970-1983 (Box 30-31; 1.3 linear feet)
In 1973, artist Judy Chicago, graphic designer Sheila Levant de Bretteville, and art historian Arlene Raven founded the Feminist Studio Workshop (FSW), one of the first independent schools for women artists. The founders established the workshop as a non-profit alternative education center committed to developing art based on women's experiences. The FSW focused not only on the development of art skills, but also on the development of women's experiences and the incorporation of those experiences into their artwork. Central to this vision was the idea that art should not be separated from other activities related to the developing women's movement. In November of 1973 the founders rented workshop space in a vacated building in downtown Los Angeles and called it The Woman's Building, taking the name from the structure created for the 1893 World's Columbian Exposition in Chicago. The FSW shared space with other organizations and enterprises including several performance groups, Womanspace Gallery, Sisterhood Bookstore, the National Organization of Women, and the Women's Liberation Union.
When the building they were renting was sold in 1975, the FSW and a few other tenants moved to a three-story brick structure, originally designed to be the administrative offices of the Standard Oil Company in the 1920s. In the 1940s, it had been converted into a warehouse and consisted of three floors of open space, conducive to publically available extension classes and exhibitions offered by the Woman's Building staff and students. By 1977, the majority of the outside tenants had left the Woman's Building, primarily because they were unable to sustain business in the new location. The new building was more expensive to maintain and the FSW staff decided to hire an administrator and to create a board structure to assume the financial, legal, and administrative responsibility for the Building. The funds to operate came from FSW tuition, memberships, fund-raising events, and grant monies.
In 1981, the Feminist Studio Workshop closed, as the demand for alternative education diminished. The education programs of the Building were restructured to better accommodate the needs of working women. The Woman's Building also began to generate its own artistic programming with outside artists, including visual arts exhibits, performance art, readings, and video productions. That same year, the Woman's Building founded the Women's Graphic Center Typesetting and Design, a profit-making enterprises designed to strengthen its financial base. Income generated from the phototypesetting, design, production, and printing services was used to support the educational and art making activities of the Building.
When the graphics business closed in 1988, the Woman's Building suffered a financial crisis from which it never fully recovered. The Building closed its gallery and performance space in 1991.
Among the other resources relating to the Woman's Building in the Archives of American Art is an oral history with Suzanne Lacy on March 16, 1990, March 24, 1990, and September 24, 1990. While not credited as a founding member, Lacy was among the first group of staff of the Woman's Building which she discusses in her interview.
The Getty Research Institute also holds a large collection on the Woman's Building which includes a wide range of material relating to its exhibitions, activities, and projects.
The Archives of American Art donated 5 boxes of video tape from the collection to the Long Beach Museum of Art, Video Annex in 1994. According to documentation, this was the desire of Sandra Golvin and the Board of Directors of the Woman's Building.
The Woman's Building records were donated to the Archives of American Art in 1991 by Sandra Golvin, President of the Board of Directors. An small addition of a set of "Cross Pollination" posters was donated in 2019 by by ONE Archives at University of Southern California Libraries via Loni Shibuyama, Archives Librarian.
Arts organizations -- California -- Los Angeles Search this
Nonprofit organizations -- California -- Los Angeles
Woman's Building records, 1970-1992. Archives of American Art, Smithsonian Institution.
Funding for the processing of this collection was provided by the Getty Foundation. Funding for the digitization of this collection was provided by The Walton Family Foundation and Joyce F. Menschel, Vital Projects Fund, Inc.
Wright, Frank Lloyd, 1867-1959 -- Photographs Search this
13.3 Linear feet
Japan -- Description and Travel
The collection measures 13.3 linear feet, dates from the 1880s-1997 and documents the life and varied career of Rudolph Schaeffer, artist, designer, teacher, writer, collector of Asian art, and pioneer in the field of color study who founded the Rudolph Schaeffer School of Design in San Francisco in 1926. The papers include biographical information, correspondence, subject files, writings, diaries, journals, artwork, scrapbooks, sound recordings, and photographs.
Scope and Content Note:
The collection measures 13.3 linear feet, dates from the 1880s-1997, and documents the life and varied career of Rudolph Schaeffer, artist, designer, teacher, writer, collector of Asian art, and pioneer in the field of color study who founded the Rudolph Schaeffer School of Design in San Francisco in 1926. The papers include biographical information, correspondence, subject files, writings, diaries, journals, artwork, scrapbooks, sound recordings, and photographs.
Correspondence documents Schaeffer's personal and professional activities as well as the Rudolph Schaeffer School of Design. Subject files contain various combinations of correspondence, photographs, printed material, and drawings reflecting Schaeffer's activities, projects, and interests. Within the subject files is correspondence with artists, including Mark Tobey. Extensive writings include manuscripts for published and unpublished articles and drafts, notes, and manuscripts of several unpublished books including Collected Lectures of Rudolph Schaeffer on Color and Design, Color and Design, Prismatic Color Theory, and Rhythmo-Chromatics, all undated. Diaries include a volume recording Schaeffer's 1936 trip to Japan. 42 volumes of journals, compiled between 1954 and 1987, contain entries on a wide range of subjects including lists of errands, invitation lists, class notes, drafts of letters, notes including staff assignments and staff meetings, autobiographical notes and reminiscences, and musings on religion and philosophy.
The Artwork series houses artwork by Schaeffer and his students. Found are hand-made Christmas cards, designs, sketches, and sketchbooks. Seven scrapbooks document Rudolph Schaeffer's career, his school and former students, and the San Francisco art scene. They contain printed material, photographs, letters, and a small amount of artwork. Volume 3 is devoted to East West Gallery, and volume 7 documents Rudolph Schaeffer's 90th Birthday and the 50th Anniversary of the Rudolph Schaeffer School of Design.
Most untranscribed sound recordings (audio cassettes and reels) are of lectures by Schaeffer and others delivered at the Rudolph Schaeffer School of Design.
Miscellaneous records includes a series of hand-baticked fabric samples from the Wiener Werkstatte, as well as transcripts of an oral history with Schaeffer and other interviews.
Printed material concerns the career of Rudolph Schaeffer, his school and former students, the San Francisco art scene, and general art topics. Included are articles and a book by Schaeffer, catalogs and other items produced by the Rudolph Schaeffer School of Design, and miscellaneous items about or mentioning Schaeffer and his school. Items of note are announcements of courses taught by Schaeffer in Piedmont and San Francisco prior to the opening of his school, and theatre programs from productions with sets and some costumes designed by Schaeffer in the early 1920s.
Photographs are of artwork, people, places, events, stage designs, and miscellaneous subjects. Artwork includes some designs by Rudolph Schaeffer; people include Schaeffer, his family, friends, and students. Of particular note are a photograph of Frank Lloyd Wright's visit to the Rudolph Schaeffer School of Design, and one of Rudolph Schaeffer and Imogen Cunningham. Places include interior and exterior views of the Rudolph Schaeffer School of Design at its St. Anne Street and Mariposa Street locations. Also included are photographs by Ansel Adams of the home of Ed and Caroline Fey.
The collection is arranged as 10 series:
Series 1: Biographical Information, 1900-1988 (Box 1; 0.1 linear ft.)
Series 2: Correspondence, 1906-1989 (Box 1, 19; 0.5 linear ft.)
Series 3: Subject Files, 1907-1988 (Boxes 1-2, OV 16; 1.3 linear ft.)
Series 4: Writings, circa 1910-1987 (Boxes 2-6, 15, 19, 21; 4.2 linear ft.)
Series 5: Artwork, 1911-1957 (Boxes 6-15, 19, 21 OV 17; 0.6 linear ft.)
Series 6: Scrapbooks, 1933-1976 (Boxes 6, 14, 19; 0.6 linear ft.)
Series 7: Sound Recordings, 1949-1986 (Boxes 11-13; 1.2 linear ft.)
Series 8: Miscellaneous Records, 1905-1986 (Box 7, 19, 22; 0.8 linear ft.)
Series 9: Printed Material, 1906-1994 (Boxes 7-8, 15, 19, 22; 1.2 linear ft.)
Series 10: Photographs, 1880s-circa 1988 (Boxes 8-10,15, 20, 22, OV 18; 1.8 linear ft.)
Rudolph Schaeffer (1886-1988), a proponent of the Arts and Crafts movement, aspired to unite technology, science, and lifestyle in order to live in harmony with nature. An individual with many talents and interests, he was best known for his work in the field of color study and as a teacher and the founder of the Rudolph Schaeffer School of Design in San Francisco.
Born on a farm in Clare, Michigan in 1886, Rudolph Schaeffer displayed musical and artistic talent from a young age. Although he initially wanted to become a professional musician, he began focusing more on art when his musical abilities were compromised by an improperly set broken wrist. Schaeffer received his first formal art training as a high school student and then attended the Thomas Normal Training School in Detroit, where he studied music, art, and design. He continued studying independently, developing interests in calligraphy and metal craft.
In 1907, Schaeffer taught manual training courses in the Columbus, Ohio, public schools. The following summer he traveled to Paris and London. While in London he saw an exhibition of Josef Hoffman's modern interiors that had a great impact on his own design ideas. He then returned to Michigan and taught in schools close to home. In 1909, Schaeffer attended a design course in Minneapolis taught by A. E. Batchelder, director of Throop Polytechnic Institute in Pasadena. Both Batchelder and his course were strong influences on Schaeffer, as was Ralph Johnot, a proponent of Arthur Wesley Dow's design principles. In 1910 Schaeffer joined the faculty of Throop Polytechnic Institute, where he remained for five years.
The U. S. Commission on Education selected Schaeffer to be part of a delegation of twenty-five American teachers sent to Munich for several months in 1914 to investigate the exemplary industrial design curriculum offered in their secondary schools. Schaeffer subsequently expected to begin teaching at the Manual Arts High School in Los Angeles at the start of the 1914 school year, but World War I erupted while he was in Germany and his return to the United States was delayed so long that another teacher had to be hired to fill his place.
In 1915 Schaeffer was a manual training instructor at the California College of Arts and Crafts (formerly the Hopkins School), and taught design and metal crafts at the University of California Berkeley. For a number of years afterwards, he did free lance design work, taught private classes, and ran a small summer school in his Piedmont studio. Schaeffer was a visiting professor at Stanford University in 1918 when he was drafted and sent to drafting and surveying courses by the Army. Between 1917 and 1924 Schaeffer was on the faculty of the California College of Arts and Crafts where he taught design, color, handicrafts, and interior design. During this period he developed a new approach to teaching color and design based on the prismatic color wheel.
During the early 1920s Schaeffer worked as a set designer and as Art Director of Greek Theatre at the University of California at Berkeley, Schaeffer began applying prismatic color theory to set and costume design. He also designed sets for productions in Detroit. In 1925, Schaeffer saw the Paris Exposition and researched interior and stage design while in France.
The Rudolph Schaeffer School of Design which, in its early days was called the Rudolph Schaeffer School of Rhythmo-Chromatic Design, opened on St. Anne Street in San Francisco's Chinatown in 1926. In 1951 the school then moved to Union Street on Telegraph Hill where it remained for nearly a decade. In 1960, the school purchased a former boys' school on Mariposa Street, Portero Hill. Rudolph Schaeffer lived in a small cottage built for him at the rear of the property where he designed and tended a remarkable "Peace Garden."
The Rudolph Schaeffer School of Design was best known for its courses in color and interior design. Schaeffer was the first person in the United States to teach prismatic color theory, is credited with being the first to use the term "interior design" rather than "interior decoration" and the first to incorporate the use of models into interior design coursework. In 1959 the school's courses were expanded from 2 to 3-year programs and a diploma was awarded. Former students include many successful interior designers, textile designers, furniture designers, industrial designers, commercial artists, color consultants, teachers, and master flower arrangers.
In addition to the interior design and color diploma courses, the school offered a summer session, classes for children, a brief lecture series for the general public, and a wide variety of classes including advertising art, architecture and design, art history, art in public schools, calligraphy, color design, color for television, color for weavers, color theory, design, drawing, environmental aesthetics, fashion design, fashion illustration, flower arrangement, industrial design, interior design, Notan, sculpture, space planning, textile design, and weaving. Always struggling financially and sometimes lacking adequate enrollment, the school nevertheless managed to stay open for nearly 60 years. In 1984, the Board of Directors voted to remove Schaeffer from the board and close the school. Two years earlier the board had forced Schaeffer to retire, appointed him Director Emeritus, and brought in a new director charged with making the institution financially solvent, reorganizing the curriculum, and working toward accreditation. Unable to separate himself from the school (though he had done so legally when it was incorporated in 1953), Schaeffer balked and refused to cooperate with plans for revitalizing the institution.
One of the aims of the Rudolph Schaeffer School of Design was to interpret Asian esthetic principles. To this end the East West Gallery was established at the school in 1950. A membership organization, it offered exhibitions, lectures, concerts, and other programs that encouraged cultural integration. Exhibitions alternated between East (Asian art and artifacts from Rudolph Schaeffer's collection or other sources) and West (student work or work of local artists illustrating the influence of the Asian esthetic on contemporary art and design). East West Gallery was a membership organization, the first space of its kind in San Francisco for Asian art and operated in each of the school's locations.
In addition to running the school Schaeffer was involved in many other activities. He wrote several articles about flower arrangement, color, and color theory that were published in popular magazines. In 1935, he published Flower Arrangement Folio I (said to be the first on the subject published in this country) and in 1942 edited and wrote the introduction to Sunset's Flower Arrangement Book by Nell True Welch. Over a period of many years, he worked on several monographs on color, design, and "rhythmo-chromatics." None were ever published.
A sought-after speaker on the subjects of color, interior design, flower arrangement, and myriad other art topics, Schaeffer frequently served as a juror for art exhibitions and flower shows. From the 1930s on, the San Francisco department store Emporium used his services as a color consultant, as did Dutch Boy paints, and numerous textile and clothing manufacturers. Builders also asked Schaeffer to select interior and exterior colors for suburban housing developments.
Schaeffer worked on planning and designing the decorative arts exhibition at the 1939-40 Golden Gate International Exposition. In 1943-44, he participated in the Red Cross's Arts and Skills program, using color therapy with shell-shocked soldiers in a psychiatric unit.
The Rudolph Schaeffer Collection of Asian Art began as a collection of ceramics, both historical and contemporary examples chosen for their form and color, which he used for flower arrangements and in set-ups for still life classes. It soon expanded to include color prints, paintings, screens, and other works of art and portions were exhibited frequently in the East West Gallery. Selections from this collection were exhibited in Kansas City in 1960 and at the Asian Art Museum of San Francisco in 1976.
The City of San Francisco declared June 26, 1986, Schaeffer's 100th birthday, "Rudolph Schaeffer Day" and it was observed with great fanfare. He died at home on March 5, 1988, a few months before his 102nd birthday.
The Rudolph Schaeffer papers were donated in 1991 by Rudolph Schaeffer and the Rudolph Schaeffer School of Design administrator Peter Docili, and in 1999 and 2000 by James Alexander, a friend of both Schaeffer and Docili, who had been storing portions of Docili's estate after his death in 1998, with the assistance of Frances Valesco, a fiber artist and researcher. An addition was received in 2007 by William Woodworth, a close friend and caretaker of Schaeffer's and in 2017 and 2018 by Frances Valesco.
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information. Use of archival audiovisual recordings requires advance notice.
The Rudolph Schaeffer papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.