The papers of Francis P. Conant document his anthropological work and, to a lesser extent, his previous career as a journalist and photographer. Francis Paine Conant was a cultural anthropologist who pioneered the use of satellite data in anthropology. He conducted fieldwork in Nigeria and Kenya, and his research interests spanned cultural ecology, AIDS, malaria, and sex and gender studies. He was also Professor Emeritus of Anthropology at Hunter College, where he taught from 1962 to 1995.
Scope and Contents:
The papers of Francis P. Conant document his anthropological work and, to a lesser extent, his previous career as a journalist and photographer. The bulk of the collection consists of his field work in Africa, specifically his doctoral research among the Barawa in Nigeria during the 1950s; his work among the Pokot in Kenya for Walter Goldschimdt's Culture and Ecology in East Africa Project during the 1960s; and his later research among the Pokot during the 1970s incorporating remote sensing tools. These materials include his dissertation, field notes, kinship charts, maps, correspondence, photographs, and sound recordings. The collection also contains photographs, correspondence, and writings relating to the Bernheim-Conant expedition through Africa. Among the photos are Polaroids of Mohammad Naguib, first president of Egypt. Also present in the collection are his published and unpublished academic writings, his writings and correspondence as a news correspondent in Finland, and files from courses that he taught. In addition, the collection contains some of Conant's digital files, which have not yet been examined. Overall there is little correspondence in the collection, aside from some letters scattered throughout the collection relating to his research and writings (both as an academic and a journalist).
Collection is organized into 9 series: 1) Nigeria, 1956-1960, undated; 2) Kenya, 1961-1974, undated; 3) Remote Sensing, 1967, 1971, 1976-1984, 1991-1992, 2002; 4) Bernheim-Conant Expedition, 1953-1956; 5) Writings, 1960-1966, 1974-1995, 2000-2006, undated; 6) University Files, 1956-1957, 1961, 1970, 1972, 1982-1995, undated; 7) Biographical Files and Letters, circa 1940, CIRCA 1946-1947, 1951, 1955, 1979, 1989-1991, 1996-2000, 2007-2011, undated; 8) Sound Recordings, 1956-1965, 1971, 1977-1978, undated; 9) Digital Files
Biographical / Historical:
Francis Paine Conant was a cultural anthropologist who pioneered the use of satellite data in anthropology. He conducted fieldwork in Nigeria and Kenya, and his research interests spanned cultural ecology, AIDS, malaria, and sex and gender studies. He was also Professor Emeritus of Anthropology at Hunter College, where he taught from 1962 to 1995.
Conant was born on February 27, 1926 in New York City. After graduating from Phillips Exeter Academy, he deferred college to enlist in the U.S. Army in 1944. He served as a field artillery observer for the 294th Field Artillery Battalion and helped liberate two concentration camps during World War II. After he was honorably discharged in 1946, he attended Cornell University, where he obtained his B.A. in 1950. While at Cornell, a Finnish student invited Conant to Finland to help relocate families, farms, and livestock further from the Russian border, a protective measure against another Russian invasion. Conant accepted his invitation and took time off from his academic studies to spend several months in Finland in 1947, as well as a summer in 1949.
After graduating from Cornell, Conant attended University of Iowa's graduate writing program for a short time. Dissatisfied with the program, he worked briefly for the Carnegie Endowment, during which time he occasionally served as a personal driver for Alger Hiss. In 1951, he returned to Finland to pursue a career in journalism. He worked for United Press International until 1953.
From December 5, 1953 to May 26, 1954, Conant traveled throughout Africa as part of the Bernheim-Conant Expedition for the American Museum of Natural History (AMNH). The expedition was led by Claude Bernheim, the father of his first wife, Miriam. They traveled 16,000 miles through Northern Central and Eastern Africa, collecting film footage and material culture for the museum. Conant served as the writer and photographer for the expedition, publishing illustrated articles in the New York Times and Natural History Magazine.
He later returned to Africa as a doctoral student at Columbia University, where he earned his PhD in Anthropology in 1960. After studying the Hausa language at the International African Institute in London, he traveled to Nigeria as a Fellow of the Ford Foundation to carry out his fieldwork in Dass Independent District, Bauchi Province. Working among the Barawa that live in the mountains of Dass, he focused on their religion and its impact on the technology, social and political organization, and structure of their society. His dissertation was titled "Dodo of Dass: A Study of a Pagan Religion of Northern Nigeria." During his fieldwork, he also collected data on rock gongs, which were first identified and written about by Bernard Fagg in 1955.
In 1961 to 1962, Conant was a research associate for Walter Goldschmidt's Culture and Ecology in East Africa Project. The purpose of the project was to conduct a controlled comparison of four different East African societies and the farmers and pastoralists within each tribe. Conant was assigned to conduct ethnographic research among the Pokot in West Pokot District in Kenya. This research would form the basis of his remote sensing work in the same area more than a decade later.
Conant was first introduced to remote sensing data in 1974 when his colleague Priscilla Reining showed him Landsat imagery of one his former fieldwork sites. He was inspired by the potential applications of satellite data to study cultural and ecological relationships. In 1975, he and Reining organized a workshop on "Satellite Potentials for Anthropological Studies of Subsistence Activities and Population Change." He incorporated remote sensing tools in his 1977 to 1980 study of the changing cultivation patterns and management of livestock in West Pokot District. His research combined traditional fieldwork (which included data he had collected in the 1960s), LANDSAT data, and geospatial data collected from the ground.
Later in his career, Conant's research interests expanded to include the spread of diseases, specifically AIDS and malaria. He, along with Priscilla Reining, John Bongaarts, and Peter Way found that uncircumcised men were 86% more likely to contract HIV than circumcised men. Their findings were published in their paper "The Relationship Between Male Circumcision and HIV Infection in African Populations" (1989). His research on malaria focused on the spread of the disease during African prehistory.
Conant taught briefly at Columbia University and was an Assistant Professor at University of Massachusetts, at Amherst in 1960-1961. Most of his academic career was spent at Hunter College, where he served as Chair of the Anthropology Department several times. He also founded and headed the college's Research Institute in Aruba.
Conant was a Fulbright Senior Research Fellow at Oxford University's Pitts Rivers Museum in 1968-1969. He was also a fellow of the American Anthropological Association, the American Association for the Advancement of Science, the International African Institute, the New York Academy of Sciences, and the Royal Anthropological Institute. In addition, he was actively involved with the Human Ecology: An Interdisciplinary Journal.
Conant died at the age of 84 on January 29, 2011.
Bates, Daniel G. 2011. Francis P. Conant: A Tribute to a Friend of Human Ecology. Human Ecology 39(2): 115.
Bates, Daniel and Oliver Conant. Francis P. Conant. Anthropology News. 52(5): 25.
Conant, Veronika. Email message to Lorain Wang, October 22, 2013.
[Curriculum Vitae], Series 7. Biographical Files and Letters, Francis Conant Papers, National Anthropological Archives, Smithsonian Institution
Francis P. Conant. http://www.hunter.cuny.edu/anthropology/faculty-staff/in-remembrance/francis-p.-conant [accessed August 23, 2013].
1926 -- Born February 27 in New York City, New York
1944-1946 -- Enlists in Army and serves in World War II as a flash ranger in 294th Field Artillery Battalion
1950 -- Earns B.A. from Cornell University in English and Russian, minor in Engineering
1953-1954 -- AMNH Bernheim-Conant Expedition to northern Africa
1957 -- Conducts language studies at the International African Institute
1957-1959 -- Conducts fieldwork in northern Nigeria
1960 -- Earns PhD in Cultural Anthropology from Columbia University
1960-1961 -- Assistant Professor, Anthropology, University of Massachusetts at Amherst
1961-1962 -- Research Associate for Culture and Ecology in East Africa Project directed by Walter Goldschimdt
1962 -- Joins faculty at Hunter College
1968-1969 -- Fulbright Senior Research Fellow, Oxford University, Pitt-Rivers Museum
1977-1980 -- Sets up remote sensing monitoring area in West Pokot district in Kenya. Studies changing cultivation patterns and management of livestock
1995 -- Retires from Hunter College; Emeritus Professor
2011 -- Dies on January 29 at the age of 84
For additional materials at the National Anthropological Archives relating to Francis Conant, see the papers of Priscilla Reining and John Lawrence Angel.
His film collection is at the Human Studies Film Archives.
Artifacts and film collected during the Bernheim-Conant Expedition, his doctoral research in Nigeria, and his fieldwork in Kenya during the 1960s and 70s are at the American Museum of Natural History. He also deposited collections at the Pitts River Museum at the University of Oxford.
These papers were donated to the National Anthropological Archives by Francis Conant's widow Veronika Conant in 2012.
The Francis P. Conant Papers are open for research. Access to the Francis P. Conant Papers requires an appointment.
Francis P. Conant Papers, National Anthropological Archives, Smithsonian Institution
The papers of Francis P. Conant were processed with the assistance of a Wenner-Gren Foundation Historical Archives Program grant awarded to Veronika Conant. Digitization and preparation of these materials for online access has been funded through generous support from the Arcadia Fund.
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Wright, Frank Lloyd, 1867-1959 -- Photographs Search this
13.3 Linear feet
Japan -- Description and Travel
The collection measures 13.3 linear feet, dates from the 1880s-1997 and documents the life and varied career of Rudolph Schaeffer, artist, designer, teacher, writer, collector of Asian art, and pioneer in the field of color study who founded the Rudolph Schaeffer School of Design in San Francisco in 1926. The papers include biographical information, correspondence, subject files, writings, diaries, journals, artwork, scrapbooks, sound recordings, and photographs.
Scope and Content Note:
The collection measures 13.3 linear feet, dates from the 1880s-1997, and documents the life and varied career of Rudolph Schaeffer, artist, designer, teacher, writer, collector of Asian art, and pioneer in the field of color study who founded the Rudolph Schaeffer School of Design in San Francisco in 1926. The papers include biographical information, correspondence, subject files, writings, diaries, journals, artwork, scrapbooks, sound recordings, and photographs.
Correspondence documents Schaeffer's personal and professional activities as well as the Rudolph Schaeffer School of Design. Subject files contain various combinations of correspondence, photographs, printed material, and drawings reflecting Schaeffer's activities, projects, and interests. Within the subject files is correspondence with artists, including Mark Tobey. Extensive writings include manuscripts for published and unpublished articles and drafts, notes, and manuscripts of several unpublished books including Collected Lectures of Rudolph Schaeffer on Color and Design, Color and Design, Prismatic Color Theory, and Rhythmo-Chromatics, all undated. Diaries include a volume recording Schaeffer's 1936 trip to Japan. 42 volumes of journals, compiled between 1954 and 1987, contain entries on a wide range of subjects including lists of errands, invitation lists, class notes, drafts of letters, notes including staff assignments and staff meetings, autobiographical notes and reminiscences, and musings on religion and philosophy.
The Artwork series houses artwork by Schaeffer and his students. Found are hand-made Christmas cards, designs, sketches, and sketchbooks. Seven scrapbooks document Rudolph Schaeffer's career, his school and former students, and the San Francisco art scene. They contain printed material, photographs, letters, and a small amount of artwork. Volume 3 is devoted to East West Gallery, and volume 7 documents Rudolph Schaeffer's 90th Birthday and the 50th Anniversary of the Rudolph Schaeffer School of Design.
Most untranscribed sound recordings (audio cassettes and reels) are of lectures by Schaeffer and others delivered at the Rudolph Schaeffer School of Design.
Miscellaneous records includes a series of hand-baticked fabric samples from the Wiener Werkstatte, as well as transcripts of an oral history with Schaeffer and other interviews.
Printed material concerns the career of Rudolph Schaeffer, his school and former students, the San Francisco art scene, and general art topics. Included are articles and a book by Schaeffer, catalogs and other items produced by the Rudolph Schaeffer School of Design, and miscellaneous items about or mentioning Schaeffer and his school. Items of note are announcements of courses taught by Schaeffer in Piedmont and San Francisco prior to the opening of his school, and theatre programs from productions with sets and some costumes designed by Schaeffer in the early 1920s.
Photographs are of artwork, people, places, events, stage designs, and miscellaneous subjects. Artwork includes some designs by Rudolph Schaeffer; people include Schaeffer, his family, friends, and students. Of particular note are a photograph of Frank Lloyd Wright's visit to the Rudolph Schaeffer School of Design, and one of Rudolph Schaeffer and Imogen Cunningham. Places include interior and exterior views of the Rudolph Schaeffer School of Design at its St. Anne Street and Mariposa Street locations. Also included are photographs by Ansel Adams of the home of Ed and Caroline Fey.
The collection is arranged as 10 series:
Series 1: Biographical Information, 1900-1988 (Box 1; 0.1 linear ft.)
Series 2: Correspondence, 1906-1989 (Box 1, 19; 0.5 linear ft.)
Series 3: Subject Files, 1907-1988 (Boxes 1-2, OV 16; 1.3 linear ft.)
Series 4: Writings, circa 1910-1987 (Boxes 2-6, 15, 19, 21; 4.2 linear ft.)
Series 5: Artwork, 1911-1957 (Boxes 6-15, 19, 21 OV 17; 0.6 linear ft.)
Series 6: Scrapbooks, 1933-1976 (Boxes 6, 14, 19; 0.6 linear ft.)
Series 7: Sound Recordings, 1949-1986 (Boxes 11-13; 1.2 linear ft.)
Series 8: Miscellaneous Records, 1905-1986 (Box 7, 19, 22; 0.8 linear ft.)
Series 9: Printed Material, 1906-1994 (Boxes 7-8, 15, 19, 22; 1.2 linear ft.)
Series 10: Photographs, 1880s-circa 1988 (Boxes 8-10,15, 20, 22, OV 18; 1.8 linear ft.)
Rudolph Schaeffer (1886-1988), a proponent of the Arts and Crafts movement, aspired to unite technology, science, and lifestyle in order to live in harmony with nature. An individual with many talents and interests, he was best known for his work in the field of color study and as a teacher and the founder of the Rudolph Schaeffer School of Design in San Francisco.
Born on a farm in Clare, Michigan in 1886, Rudolph Schaeffer displayed musical and artistic talent from a young age. Although he initially wanted to become a professional musician, he began focusing more on art when his musical abilities were compromised by an improperly set broken wrist. Schaeffer received his first formal art training as a high school student and then attended the Thomas Normal Training School in Detroit, where he studied music, art, and design. He continued studying independently, developing interests in calligraphy and metal craft.
In 1907, Schaeffer taught manual training courses in the Columbus, Ohio, public schools. The following summer he traveled to Paris and London. While in London he saw an exhibition of Josef Hoffman's modern interiors that had a great impact on his own design ideas. He then returned to Michigan and taught in schools close to home. In 1909, Schaeffer attended a design course in Minneapolis taught by A. E. Batchelder, director of Throop Polytechnic Institute in Pasadena. Both Batchelder and his course were strong influences on Schaeffer, as was Ralph Johnot, a proponent of Arthur Wesley Dow's design principles. In 1910 Schaeffer joined the faculty of Throop Polytechnic Institute, where he remained for five years.
The U. S. Commission on Education selected Schaeffer to be part of a delegation of twenty-five American teachers sent to Munich for several months in 1914 to investigate the exemplary industrial design curriculum offered in their secondary schools. Schaeffer subsequently expected to begin teaching at the Manual Arts High School in Los Angeles at the start of the 1914 school year, but World War I erupted while he was in Germany and his return to the United States was delayed so long that another teacher had to be hired to fill his place.
In 1915 Schaeffer was a manual training instructor at the California College of Arts and Crafts (formerly the Hopkins School), and taught design and metal crafts at the University of California Berkeley. For a number of years afterwards, he did free lance design work, taught private classes, and ran a small summer school in his Piedmont studio. Schaeffer was a visiting professor at Stanford University in 1918 when he was drafted and sent to drafting and surveying courses by the Army. Between 1917 and 1924 Schaeffer was on the faculty of the California College of Arts and Crafts where he taught design, color, handicrafts, and interior design. During this period he developed a new approach to teaching color and design based on the prismatic color wheel.
During the early 1920s Schaeffer worked as a set designer and as Art Director of Greek Theatre at the University of California at Berkeley, Schaeffer began applying prismatic color theory to set and costume design. He also designed sets for productions in Detroit. In 1925, Schaeffer saw the Paris Exposition and researched interior and stage design while in France.
The Rudolph Schaeffer School of Design which, in its early days was called the Rudolph Schaeffer School of Rhythmo-Chromatic Design, opened on St. Anne Street in San Francisco's Chinatown in 1926. In 1951 the school then moved to Union Street on Telegraph Hill where it remained for nearly a decade. In 1960, the school purchased a former boys' school on Mariposa Street, Portero Hill. Rudolph Schaeffer lived in a small cottage built for him at the rear of the property where he designed and tended a remarkable "Peace Garden."
The Rudolph Schaeffer School of Design was best known for its courses in color and interior design. Schaeffer was the first person in the United States to teach prismatic color theory, is credited with being the first to use the term "interior design" rather than "interior decoration" and the first to incorporate the use of models into interior design coursework. In 1959 the school's courses were expanded from 2 to 3-year programs and a diploma was awarded. Former students include many successful interior designers, textile designers, furniture designers, industrial designers, commercial artists, color consultants, teachers, and master flower arrangers.
In addition to the interior design and color diploma courses, the school offered a summer session, classes for children, a brief lecture series for the general public, and a wide variety of classes including advertising art, architecture and design, art history, art in public schools, calligraphy, color design, color for television, color for weavers, color theory, design, drawing, environmental aesthetics, fashion design, fashion illustration, flower arrangement, industrial design, interior design, Notan, sculpture, space planning, textile design, and weaving. Always struggling financially and sometimes lacking adequate enrollment, the school nevertheless managed to stay open for nearly 60 years. In 1984, the Board of Directors voted to remove Schaeffer from the board and close the school. Two years earlier the board had forced Schaeffer to retire, appointed him Director Emeritus, and brought in a new director charged with making the institution financially solvent, reorganizing the curriculum, and working toward accreditation. Unable to separate himself from the school (though he had done so legally when it was incorporated in 1953), Schaeffer balked and refused to cooperate with plans for revitalizing the institution.
One of the aims of the Rudolph Schaeffer School of Design was to interpret Asian esthetic principles. To this end the East West Gallery was established at the school in 1950. A membership organization, it offered exhibitions, lectures, concerts, and other programs that encouraged cultural integration. Exhibitions alternated between East (Asian art and artifacts from Rudolph Schaeffer's collection or other sources) and West (student work or work of local artists illustrating the influence of the Asian esthetic on contemporary art and design). East West Gallery was a membership organization, the first space of its kind in San Francisco for Asian art and operated in each of the school's locations.
In addition to running the school Schaeffer was involved in many other activities. He wrote several articles about flower arrangement, color, and color theory that were published in popular magazines. In 1935, he published Flower Arrangement Folio I (said to be the first on the subject published in this country) and in 1942 edited and wrote the introduction to Sunset's Flower Arrangement Book by Nell True Welch. Over a period of many years, he worked on several monographs on color, design, and "rhythmo-chromatics." None were ever published.
A sought-after speaker on the subjects of color, interior design, flower arrangement, and myriad other art topics, Schaeffer frequently served as a juror for art exhibitions and flower shows. From the 1930s on, the San Francisco department store Emporium used his services as a color consultant, as did Dutch Boy paints, and numerous textile and clothing manufacturers. Builders also asked Schaeffer to select interior and exterior colors for suburban housing developments.
Schaeffer worked on planning and designing the decorative arts exhibition at the 1939-40 Golden Gate International Exposition. In 1943-44, he participated in the Red Cross's Arts and Skills program, using color therapy with shell-shocked soldiers in a psychiatric unit.
The Rudolph Schaeffer Collection of Asian Art began as a collection of ceramics, both historical and contemporary examples chosen for their form and color, which he used for flower arrangements and in set-ups for still life classes. It soon expanded to include color prints, paintings, screens, and other works of art and portions were exhibited frequently in the East West Gallery. Selections from this collection were exhibited in Kansas City in 1960 and at the Asian Art Museum of San Francisco in 1976.
The City of San Francisco declared June 26, 1986, Schaeffer's 100th birthday, "Rudolph Schaeffer Day" and it was observed with great fanfare. He died at home on March 5, 1988, a few months before his 102nd birthday.
The Rudolph Schaeffer papers were donated in 1991 by Rudolph Schaeffer and the Rudolph Schaeffer School of Design administrator Peter Docili, and in 1999 and 2000 by James Alexander, a friend of both Schaeffer and Docili, who had been storing portions of Docili's estate after his death in 1998, with the assistance of Frances Valesco, a fiber artist and researcher. An addition was received in 2007 by William Woodworth, a close friend and caretaker of Schaeffer's and in 2017 and 2018 by Frances Valesco.
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information. Use of archival audiovisual recordings requires advance notice.
The Rudolph Schaeffer papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
The collection documents in photographs, scrapbooks, notebooks, correspondence, stock ledgers, annual reports, and financial records, the evolution of the telegraph, the development of the Western Union Telegraph Company, and the beginning of the communications revolution. The collection materials describe both the history of the company and of the telegraph industry in general, particularly its importance to the development of the technology in the nineteenth and twentieth centuries. The collection is useful for researchers interested in the development of technology, economic history, and the impact of technology on American social and cultural life.
Scope and Contents:
The collection is divided into twenty-six (26) series and consists of approximately 400 cubic feet. The collection documents in photographs, scrapbooks, notebooks, correspondence, stock ledgers, annual reports, and financial records, the evolution of the telegraph, the development of the Western Union Telegraph Company, and the beginning of the communications revolution. The collection materials describe both the history of the company and of the telegraph industry in general, particularly its importance to the development of the technology in the nineteenth and twentieth centuries. The collection is useful for researchers interested in the development of technology, economic history, and the impact of technology on American social and cultural life.
The collection is divided into twenty-six series.
Series 1: Historical and Background Information, 1851-1994
Series 2: Subsidiaries of Western Union, 1844-1986
Series 3: Executive Records, 1848-1987
Series 4: Presidential Letterbooks and Writings, 1865-1911
Series 5: Correspondence, 1837-1985
Series 6: Cyrus W. Field Papers, 1840-1892
Series 7: Secretary's Files, 1844-1987
Series 8: Financial Records, 1859-1995
Series 9: Legal Records, 1867-1968
Series 10: Railroad Records, 1854-1945
Series 11: Law Department Records, 1868-1979
Series 12: Patent Materials, 1840-1970
Series 13: Operating Records, 1868-1970s
Series 14: Westar VI-S, 1974, 1983-1986
Series 15: Engineering Department Records, 1874-1970
Series 16: Plant Department Records, 1867-1937, 1963
Series 17: Superintendent of Supplies Records, 1888-1948
Series 18: Employee/Personnel Records 1852-1985
Series 19: Public Relations Department Records, 1858-1980
Series 20: Western Union Museum, 1913-1971
Series 21: Maps, 1820-1964
Series 22: Telegrams, 1852-1960s
Series 23: Photographs, circa 1870-1980
Series 24: Scrapbooks, 1835-1956
Series 25: Notebooks, 1880-1942
Series 26: Audio Visual Materials, 1925-1994
Series 27: Materials for Interfile (Series 1; Series 3; Series 13; Series 15-23; Series 25-26)
Biographical / Historical:
In 1832 Samuel F. B. Morse, assisted by Alfred Vail, conceived of the idea for an electromechanical telegraph, which he called the "Recording Telegraph." This commercial application of electricity was made tangible by their construction of a crude working model in 1835-36. This instrument probably was never used outside of Professor Morse's rooms where it was, however, operated in a number of demonstrations. This original telegraph instrument was in the hands of the Western Union Telegraph Company and had been kept carefully over the years in a glass case. It was moved several times in New York as the Western Union headquarters building changed location over the years. The company presented it to the Smithsonian Institution in 1950.
The telegraph was further refined by Morse, Vail, and a colleague, Leonard Gale, into working mechanical form in 1837. In this year Morse filed a caveat for it at the U.S. Patent Office. Electricity, provided by Joseph Henry's 1836 "intensity batteries", was sent over a wire. The flow of electricity through the wire was interrupted for shorter or longer periods by holding down the key of the device. The resulting dots or dashes were recorded on a printer or could be interpreted orally. In 1838 Morse perfected his sending and receiving code and organized a corporation, making Vail and Gale his partners.
In 1843 Morse received funds from Congress to set-up a demonstration line between Washington and Baltimore. Unfortunately, Morse was not an astute businessman and had no practical plan for constructing a line. After an unsuccessful attempt at laying underground cables with Ezra Cornell, the inventor of a trench digger, Morse switched to the erection of telegraph poles and was more successful. On May 24, 1844, Morse, in the U.S. Supreme Court Chambers in Washington, sent by telegraph the oft-quoted message to his colleague Vail in Baltimore, "What hath God wrought!"
In 1845 Morse hired Andrew Jackson's former postmaster general, Amos Kendall, as his agent in locating potential buyers of the telegraph. Kendall realized the value of the device, and had little trouble convincing others of its potential for profit. By the spring he had attracted a small group of investors. They subscribed $15,000 and formed the Magnetic Telegraph Company. Many new telegraph companies were formed as Morse sold licenses wherever he could.
The first commercial telegraph line was completed between Washington, D.C., and New York City in the spring of 1846 by the Magnetic Telegraph Company. Shortly thereafter, F. O. J. Smith, one of the patent owners, built a line between New York City and Boston. Most of these early companies were licensed by owners of Samuel Morse patents. The Morse messages were sent and received in a code of dots and dashes.
At this time other telegraph systems based on rival technologies were being built. Some companies used the printing telegraph, a device invented by a Vermonter, Royal E. House, whose messages were printed on paper or tape in Roman letters. In 1848 a Scotch scientist, Alexander Bain, received his patents on a telegraph. These were but two of many competing and incompatible technologies that had developed. The result was confusion, inefficiency, and a rash of suits and counter suits.
By 1851 there were over fifty separate telegraph companies operating in the United States. This corporate cornucopia developed because the owners of the telegraph patents had been unsuccessful in convincing the United States and other governments of the invention's potential usefulness. In the private sector, the owners had difficulty convincing capitalists of the commercial value of the invention. This led to the owners' willingness to sell licenses to many purchasers who organized separate companies and then built independent telegraph lines in various sections of the country.
Hiram Sibley moved to Rochester, New York, in 1838 to pursue banking and real estate. Later he was elected sheriff of Monroe County. In Rochester he was introduced to Judge Samuel L. Selden who held the House Telegraph patent rights. In 1849 Selden and Sibley organized the New York State Printing Telegraph Company, but they found it hard to compete with the existing New York, Albany, and Buffalo Telegraph Company.
After this experience Selden suggested that instead of creating a new line, the two should try to acquire all the companies west of Buffalo and unite them into a single unified system. Selden secured an agency for the extension throughout the United States of the House system. In an effort to expand this line west, Judge Selden called on friends and the people in Rochester. This led, in April 1851, to the organization of a company and the filing in Albany of the Articles of Association for the "New York and Mississippi Valley Printing Telegraph Company" (NYMVPTC), a company which later evolved into the Western Union Telegraph Company.
In 1854 there were two rival systems of the NYMVPTC in the West. These two systems consisted of thirteen separate companies. All the companies were using Morse patents in the five states north of the Ohio River. This created a struggle between three separate entities, leading to an unreliable and inefficient telegraph service. The owners of these rival companies eventually decided to invest their money elsewhere and arrangements were made for the NYMVPTC to purchase their interests.
Hiram Sibley recapitalized the company in 1854 under the same name and began a program of construction and acquisition. The most important takeover was carried out by Sibley when he negotiated the purchase of the Morse patent rights for the Midwest for $50,000 from Jeptha H. Wade and John J. Speed, without the knowledge of Ezra Cornell, their partner in the Erie and Michigan Telegraph Company (EMTC). With this acquisition Sibley proceeded to switch to the superior Morse system. He also hired Wade, a very capable manager, who became his protege and later his successor. After a bitter struggle Morse and Wade obtained the EMTC from Cornell in 1855, thus assuring dominance by the NYMVPTC in the Midwest. In 1856 the company name was changed to the "Western Union Telegraph Company," indicating the union of the Western lines into one compact system. In December, 1857, the Company paid stockholders their first dividend.
Between 1857 and 1861 similar consolidations of telegraph companies took place in other areas of the country so that most of the telegraph interests of the United States had merged into six systems. These were the American Telegraph Company (covering the Atlantic and some Gulf states), The Western Union Telegraph Company (covering states North of the Ohio River and parts of Iowa, Kansas, Missouri, and Minnesota), the New York Albany and Buffalo Electro-Magnetic Telegraph Company (covering New York State), the Atlantic and Ohio Telegraph Company (covering Pennsylvania), the Illinois & Mississippi Telegraph Company (covering sections of Missouri, Iowa, and Illinois), and the New Orleans & Ohio Telegraph Company (covering the southern Mississippi Valley and the Southwest). All these companies worked together in a mutually friendly alliance, and other small companies cooperated with the six systems, particularly some on the West Coast.
By the time of the Civil War, there was a strong commercial incentive to construct a telegraph line across the western plains to link the two coasts of America. Many companies, however, believed the line would be impossible to build and maintain.
In 1860 Congress passed, and President James Buchanan signed, the Pacific Telegraph Act, which authorized the Secretary of the Treasury to seek bids for a project to construct a transcontinental line. When two bidders dropped out, Hiram Sibley, representing Western Union, was the only bidder left. By default Sibley won the contract. The Pacific Telegraph Company was organized for the purpose of building the eastern section of the line. Sibley sent Wade to California, where he consolidated the small local companies into the California State Telegraph Company. This entity then organized the Overland Telegraph Company, which handled construction eastward from Carson City, Nevada, joining the existing California lines, to Salt Lake City, Utah. Sibley's Pacific Telegraph Company built westward from Omaha, Nebraska. Sibley put most of his resources into the venture. The line was completed in October, 1861. Both companies were soon merged into Western Union. This accomplishment made Hiram Sibley leader of the telegraph industry.
Further consolidations took place over the next several years. Many companies merged into the American Telegraph Company. With the expiration of the Morse patents, several organizations were combined in 1864 under the name of "The U.S. Telegraph Company." In 1866 the final consolidation took place, with Western Union exchanging stock for the stock of the other two organizations. The general office of Western Union moved at this time from Rochester to 145 Broadway, New York City. In 1875 the main office moved to 195 Broadway, where it remained until 1930 when it relocated to 60 Hudson Street.
In 1873 Western Union purchased a majority of shares in the International Ocean Telegraph Company. This was an important move because it marked Western Union's entry into the foreign telegraph market. Having previously worked with foreign companies, Western Union now began competing for overseas business.
In the late 1870s Western Union, led by William H. Vanderbilt, attempted to wrest control of the major telephone patents, and the new telephone industry, away from the Bell Telephone Company. But due to new Bell leadership and a subsequent hostile takeover attempt of Western Union by Jay Gould, Western Union discontinued its fight and Bell Telephone prevailed.
Despite these corporate calisthenics, Western Union remained in the public eye. The sight of a uniformed Western Union messenger boy was familiar in small towns and big cities all over the country for many years. Some of Western Union's top officials in fact began their careers as messenger boys.
Throughout the remainder of the nineteenth century the telegraph became one of the most important factors in the development of social and commercial life of America. In spite of improvements to the telegraph, however, two new inventions--the telephone (nineteenth century) and the radio (twentieth century)--eventually replaced the telegraph as the leaders of the communication revolution for most Americans.
At the turn of the century, Bell abandoned its struggles to maintain a monopoly through patent suits, and entered into direct competition with the many independent telephone companies. Around this time, the company adopted its new name, the American Telephone and Telegraph Company (AT&T).
In 1908 AT&T gained control of Western Union. This proved beneficial to Western Union, because the companies were able to share lines when needed, and it became possible to order telegrams by telephone. However, it was only possible to order Western Union telegrams, and this hurt the business of Western Union's main competitor, the Postal Telegraph Company. In 1913, however, as part of a move to prevent the government from invoking antitrust laws, AT&T completely separated itself from Western Union.
Western Union continued to prosper and it received commendations from the U.S. armed forces for service during both world wars. In 1945 Western Union finally merged with its longtime rival, the Postal Telegraph Company. As part of that merger, Western Union agreed to separate domestic and foreign business. In 1963 Western Union International Incorporated, a private company completely separate from the Western Union Telegraph Company, was formed and an agreement with the Postal Telegraph Company was completed. In 1994, Western Union Financial Services, Inc. was acquired by First Financial Management Corporation. In 1995, First Financial Management Corporation merged with First Data Corporation making Western Union a First Data subsidiary.
Many technological advancements followed the telegraph's development. The following are among the more important:
The first advancement of the telegraph occurred around 1850 when operators realized that the clicks of the recording instrument portrayed a sound pattern, understandable by the operators as dots and dashes. This allowed the operator to hear the message by ear and simultaneously write it down. This ability transformed the telegraph into a versatile and speedy system.
Duplex Telegraphy, 1871-72, was invented by the president of the Franklin Telegraph Company. Unable to sell his invention to his own company, he found a willing buyer in Western Union. Utilizing this invention, two messages were sent over the wire simultaneously, one in each direction.
As business blossomed and demand surged, new devices appeared. Thomas Edison's Quadruplex allowed four messages to be sent over the same wire simultaneously, two in one direction and two in the other.
An English automatic signaling arrangement, Wheatstone's Automatic Telegraph, 1883, allowed larger numbers of words to be transmitted over a wire at once. It could only be used advantageously, however, on circuits where there was a heavy volume of business.
Buckingham's Machine Telegraph was an improvement on the House system. It printed received messages in plain Roman letters quickly and legibly on a message blank, ready for delivery.
Vibroplex, c. 1890, a semi-automatic key sometimes called a "bug key," made the dots automatically. This relieved the operator of much physical strain.
Materials in the Archives Center
Additional moving image about Western Union Telegraph Company can be found in the Industry on Parade Collection (AC0507). This includes Cable to Cuba! by Bell Laboratory, AT & T, featuring the cable ship, the C.S. Lord Kelvin, and Communications Centennial! by the Western Union Company.
Materials at Other Organizations
Hagley Museum and Library, Wilmington, Delaware.
Western Union International Records form part of the MCI International, Inc. Records at the First Data Corporation, Greenwood Village, Colorado.
Records of First Data Corporation and its predecessors, including Western Union, First Financial Management Corporation (Atlanta) and First Data Resources (Omaha). Western Union collection supports research of telegraphy and related technologies, and includes company records, annual reports, photographs, print and broadcast advertising, telegraph equipment, and messenger uniforms.
Smithsonian Institution Archives
Western Union Telegraph Expedition, 1865-1867
This collection includes correspondence, mostly to Spencer F. Baird, from members of the Scientific Corps of the Western Union Telegraph Expedition, including Kennicott, Dall, Bannister, and Elliott; copies of reports submitted to divisional chiefs from expedition staff members; newspaper clippings concerning the expedition; copies of notes on natural history taken by Robert Kennicott; and a journal containing meteorological data recorded by Henry M. Bannister from March to August, 1866.
Artifacts (apparatus and equipment) were donated to the Division of Information Technology and Society, now known as the Division of Work & Industry, National Museum of American History.
The collection was donated by Western Union in September of 1971.
Collection is open for research.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements must be made to view some of the audio visual materials. Contact the Archives Center at 202-633-3270.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection documents the development of the Holter Monitor, a portable device for continuously monitoring heart activity for an extended period, through engineering logbooks, drawings, operator manuals, correspondence, photographs, sales brochures and catalogs, biographical information about the engineering staff who worked on the monitor, patents and trademarks, and marketing and sales materials.
Scope and Contents:
The collection includes engineering logbooks, drawings, operator manuals, correspondence, photographs, sales brochures and catalogs, biographical information about the engineering staff who worked on the monitor, patents and trademarks, and marketing and sales materials documenting the development of the Holter Monitor, a portable device for continuously monitoring heart activity.
The records document the successful collaboration of an independent inventor and a manufacturing firm to identify problems, develop solutions and bring to market diagnostic technologies. Bruce Del Mar's role as an innovator and collaborator with Holter is especially important, because Del Mar's work spurred the development of an entire diagnostic industry. In addition, the records also chronicle how "Holter technology" was affected by progressive technological innovations in the industry, as vacuum tubes were replaced by transistors, as microprocessors gave way to microchips and circuit boards, and as analog recordings were replaced by digital formats.
Documenting manufacturing developments (highs and lows) and marketing considerations is an important element in better understanding the invention process. Del Mar Avionics was the first to design and manufacture instrumentation for long-term monitoring of the human heart for the medical profession. Today, Holter Monitors continue to be an important diagnostic tool for monitoring the health of the heart.
Series 1, Historical Background, 1951-2010 and undated, consists of biographical materials for Bruce Del Mar, founder of Del Mar Avionics, company histories, copies of the Del Mar Avionics newsletter Pacemaker, employee information, newspaper clippings and ephemera, and photographs of some employees. The employee information contains a 1979 handbook, explaining company policies and the benefits of employment with Del Mar Avionics and a 1951 memo detailing overtime working hours for women, presumably from Douglas Aircraft, where Bruce Del Mar was employed.
Series 2, Del Mar Avionics Engineering, 1958-1976, is divided into three subseries, Subseries 1, Correspondence, 1965-1976; Subseries 2, Reports, 1964-1969; and Subseries 3, Drawings, 1958-1968. The documentation consists primarily of correspondence from the engineering department, 1965 to 1976, related to the development, design, budgeting, testing, and marketing of the Holter Monitor. The majority of the documentation is correspondence and is written by engineering staff members, but also included are quotation requests, trip reports, and technical reports. Correspondence between Holter and Del Mar about the development of the Holter Minotor is in Series 6. The drawings, 1958-1968, include six drawings (22" x 34" or smaller) for Avionics Research Products projects (panel assembly, chassis assembly, and battery chargers for model 602), and Electromation Company (degausser single coil).
Series 3, Patents and Trademarks, 1965-2002 and undated, consists of copies of patents by Norman J. Holter, W.E. Mills, and W.E. Thornton, Cliff Sanctuary. and Isaac Raymond Cherry related to the development of the Holter Monitor. Also included are lists of United States patents issued to Del Mar Avionics employees, as well as lists of registered trademarks and activities for Del Mar Avionics and copies of trademarks issued to the company.
Series 4, Product Literature, 1968-2010 and undated, consists of product literature for Del Mar Avionics products and some of its competitors. The product literature for Del Mar Avionics is arranged chronologically by model number, and the competitor literature is arranged alphabetically. All of the product literature is related to medical instrumentation with the exception of the Hydra Set, a precision load positioner which is the only product Del Mar Avionics sells today.
Series 5, Sales, 1967-1985, consists of price lists, price catalogs (both domestic and international) and sales objectives for medical instrumentation sold by Del Mar Avionics.
Series 6, Holter Monitor Materials, 1958-2005 and undated, is divided into three subseries, Subseries 1, Background Materials, 1958-2005 and undated; Subseries 2, Model 445, 1974-1978; and Subseries 3, Model 660, 1967-1978 and undated, and consists of materials documenting the relationship between Norman J. Holter, an inventor, and Del Mar Avionics.
Holter and Wilford R. Glassock were issued United States Patent 3,215,136 on November 2, 1965 for the Electrocardiographic Means. Dr. Eliot Corday introduced Holter to Bruce Del Mar, founder of the Del Mar Avionics Corporation in Irvine, California. Del Mar engineers developed the "electrocardiocorder" for clinical use, producing a commercially viable monitor which came to be known as the Holter Monitor Test. Further refinements led to the creation of a "minimonitor" in 1968 which was described by Holter as being the "size of a cigarette package." Commercial production of the Holter minimonitor, AVSEP, Jr., began in 1969. The Holter Research Foundation ultimately sold exclusive rights to their patents to Del Mar Engineering Laboratories.
The materials include biographical materials about Norman J. Holter, journal articles about the Holter Monitor, correspondence, engineering notebooks, a licensing agreement, product literature, reports, price lists, catalogs, operating manuals and specific information about the Dynamic Del Mar Avionics ElectroCardioCorder (Model 445), 1977, and the ElectroCardioScanner (Model 660), 1971. Both models were developed by Del Mar's medical device manufacturing staff. The licensing agreement and correspondence detail in chronological order the relationship between Norman Holter and Del Mar Avionics, specifically president Bruce Del Mar, in the rapid commercial marketing and development of Holter's electrocardiorecorder. Although Holter assigned exclusive rights to his patent to Del Mar Avionics, he was involved in the design and development process, albeit from a distance. The engineering staff at Del Mar kept Holter informed, and it is clear that Holter regularly visited the company.
The engineering notebooks relate to the models 445 and 660. The notebooks were maintained by engineering staff members D. Anderson, N. Mohammedi, Ray Cherry and Fike. The notebooks are handwritten, although in some instances memos and other information have been inserted. For example, N. Mohammedi's notebook documenting Model 445 contains black-and-white prints, magnetic tape samples, and recorder tape (EKG graph paper) samples with data from the monitor. The notebooks are bound and paginated, and individual pages are stamped sequentially.
Series 7, Slides, circa 1990s, consists of color slides used for presentations by Del Mar Avionics staff to discuss and promote the marketing of the Holter Monitor.
The collection is arranged into seven series.
Series 1, Historical Background, 1951-2010 and undated
Series 2, Del Mar Avionics Engineering, 1958-1976
Subseries 1, Correspondence, 1965-1976
Subseries 2, Reports, 1964-1969
Subseries 3, Drawings, 1958-1968
Series 3, Patents and Trademarks, 1965-2002 and undated
Series 4, Product Literature, 1968-2010 and undated
Subseries 1, Del Mar Avionics, 1968-2010 and undated
Subseries 2, Competitors, 1974 and undated
Series 5, Sales, 1967-1985
Series 6, Holter Monitor Materials, 1958-2005
Subseries 1, Background Materials, 1958-2005
Subseries 2, Model 445, 1974-1978
Subseries 3, Model 660, 1967-1978 and undated
Series 7, Slides, circa 1990s
Biographical / Historical:
Norman Jefferis "Jeff" Holter (1914-1983) was born in Helena, Montana, to a prominent Montana pioneering family. After attending public schools in Helena, he earned master's degrees in chemistry from the University of Southern California (1938) and physics from the University of California, Los Angeles (1940). During these years Holter also organized Applied Micro Sciences, a scientific photography business, and began working with Dr. Joseph A. Gengerelli of UCLA on nerve stimulation in frogs and brain stimulation in rats. Holter's interest in studying electrical activity in humans in their daily activities without touching them, spawned his lifelong pursuit to develop the Holter Monitor.
During World War Two, Holter served as a senior physicist for the U.S. Navy's Bureau of Ships, conducting research into the behavior of ocean waves in preparation for wartime amphibious operations. After the war, in 1946, Holter headed a staff of oceanographic engineers at Bikini Atoll during Operation Crossroads, the first postwar atomic bomb tests, measuring wave actions and underwater disturbances caused by the explosions.
Because of demands of his family's business affairs, Holter returned to Helena in 1947 to continue his research activities. In 1947 he formed the Holter Research Foundation, with a laboratory originally located in the rear of the Holter Hardware Company building. From 1956 to 1971 the laboratory facilities were located in the Great Northern Railroad depot building in Helena. The foundation was initially funded by Holter and other members of his family, but in 1952 Holter began to receive grants from the National Institutes of Health (NIH).
Holter continued his collaboration with Dr. Gengerelli of UCLA in attempting to transmit information, primarily brain waves, by radio. Holter turned his attention from the brain to the heart because the heart's greater voltage made the electronics easier, and because heart disease was far more prevalent than cerebral disease. Holter's introduction to Dr. Paul Dudley White (1886-1973), a renowned physician and cardiologist, helped convince him to focus his research on recording electrical activity from the heart. Holter's goal was to radio broadcast and record the more obvious electrophysiological phenomena occurring in humans while carrying on their normal activities, rather than having to lie quietly on a couch.
The first broadcast of a radioelectrocardiogram (RECG) took place circa 1947 and required eighty to eighty-five pounds of equipment, which Holter worn on his back while riding a stationary bicycle. This was not practical and in no way could be worn by a patient. The initial transmitter and receiver required that the subject remain in the general area of the laboratory, so a portable and lighter RECG receiver-recorder had to be developed.
Next, Holter created a briefcase-like device that could be carried by a patient. By using very thin magnetic recording tape, twenty-four hours of RECG could be captured on a reel five inches in diameter. The initial method of examining the voluminous records from the tape recordings developed by Holter was called Audio-Visual Superimposed ECG Presentation (AVSEP). AVSEP made it possible to examine twenty-four hours of RECGs in twenty minutes, with signals being presented visually on an oscilloscope and audibly through a speaker.
With the development of transistors, radioelectrocardiography was made obsolete, and it became possible for the amplifier, tape recorder, temperature-control circuits, motor speed control circuits, and batteries to be placed in a single unit small enough for a coat pocket or purse. In 1952, Holter succeeded in creating a small unit that weighed 1 kilogram. Wilford R. Glassock, a senior engineer working with Holter, traveled to Cedars of Lebanon Hospital (now Cedars-Sinai Hospital of Los Angeles) in 1962 to demonstrate the Holter monitor system and discuss making it more practical. At Cedars, Dr. Eliot Corday observed the practicality of the system and not only embraced the technology, but collaborated with Holter's team and was an early promoter of the technology to both industry and physicians. Holter and Glassock were issued US Patent 3,215,136 on November 2, 1965 for the Electrocardiographic Means.
As articles describing the foundation's invention of these devices began to appear in the professional literature, there was considerable demand from doctors and hospitals for the equipment. Dr. Corday introduced Holter to Bruce Del Mar, founder of the Del Mar Avionics Corporation in Irvine, California. Del Mar engineers developed the "electrocardiocorder" for clinical use, producing a commercially viable monitor which came to be known as the Holter Monitor Test. Further refinements led to the creation of a "minimonitor" in 1968, which was described by Holter as being the "size of a cigarette package." Commercial production of the Holter minimonitor, AVSEP, Jr., began in 1969. The Holter Research Foundation ultimately sold exclusive rights to their patents to Del Mar Engineering Laboratories.
Later known as Del Mar Avionics, a team of engineers diverted their attention from successful manufacturing of military weapons training devices to focus on improving the speed and accuracy of computerized ECG analysis and they became the acknowledged leader in Holter monitoring technology for over 40 years. In 1969, because of the increased amount of required paper work and red tape, Holter canceled the grant funding his foundation had been receiving from NIH. He was also in constant conflict with the Internal Revenue Service over the foundation's non-profit status, rights to patents, and commercial production of equipment. The foundation continued to maintain a laboratory and conduct varied scientific work, but on a much smaller scale. The Holter Research Foundation, Inc. was dissolved in 1985, two years after Holter's death.
Del Mar Avionics was founded on January 9, 1952, as Del Mar Engineering Laboratories in Los Angeles, California by Bruce Del Mar, who led the development of aircraft cabin pressurization systems. Del Mar was born in Pasadena, California in 1913. An engineer, inventor, entrepreneur and businessman, Del Mar graduated from the University of California, Berkeley (1937) with a Bachelor of Science degree. Del Mar worked for Douglas Aircraft (1933-1951) as a research engineer on many projects before founding Del Mar Engineering Laboratories. In 1938, Del Mar married Mary Van Ness. The couple had two daughters, Patrica Jean Parsons and Marna Belle Schnabel.
In 1958, Del Mar formed a wholly-owned subsidiary, Electromation Inc., which manufactured tape recording and communication equipment. He later established, Aeroplastics Corporation to manufacture plastic products and Avionics Research Products Corporation to develop and produce biomedical instrumentation. By the mid-1960s, the company had become a leading U.S. Defense Department prime contractor in the development and production of aerial tow target systems for weapons training and instrumented ground targets for scoring air-to-ground automatic weapons delivery. It also produced helicopter target drones and helicopter flight trainers for the U.S. Army.
In 1961, the company entered the growing medical instrumentation market with the development of the first long-term ambulatory monitoring systems.
In 1965, the company introduced the Hydra Set Load Positioner that controls the precise vertical positioning of loads up to 300 tons (272,000 kg) in increments as small as 0.001 inch (0.025mm). This unique product, mounted between the load and the crane (or hoist), permits precise mating and de-mating of critical components, thus eliminating unforeseen damage to valuable loads. Hydra Set Load Positioners are in use worldwide in the aerospace, military/commercial aviation, nuclear and fossil fuel power generating industries and in various industrial applications. In 1975, the company, then re-named Del Mar Avionics, moved to its current location in Irvine, California.
Materials in the Archives Center
Project Bionics Artificial Organ Documentation Collection [videotapes], 2002 (AC0841) documents the invention and development of artifical internal organs through oral history interviews with scientists and others involved.
The James A. E. Halkett and Sigmund A. Wesolowski, M.D., Papers, 1948-1951 (AC0200) documents Halkett and Wesolowski's experiments on an early mechanical heart. Halkett and Wesolow(ski) materials show the process of technological innovation through laboratory protocols.
The George Edward Burch Papers, 1984-1986 (AC0316) documents Burch's pioneering work in clinical cardiology and research through technical notes, diagrams, and correspondence regarding laboratory work on the "2-pump heart model," 1984-1986.
Wilson Greatbatch Innovative Lives Presentation, 1996 (AC0601) documents the invention of the implantable cardiac pacemaker in 1958.
The Ronald J. Leonard Papers, circa 1980-1997 (AC1109) documents Leonard's development of pumps and oxygenators used in cardio-pulmonary bypass surgery.
Materials in the Division of Medicine and Science, National Museum of American History
The Division of Medicine and Science holds two monitors: the Dynamic and the Del Mar Avionics ElectroCardioCorder (Model 445), 1977 and the ElectroCardioScanner (Model 660), 1971. Both were developed by Del Mar's Medical Device Manufacturing staff. See accession #: 2011.0196.
Materials at the Montana Historical Society Research Center, Archives
Holter Family papers, 1861-1968
Includes documentation about the Holter Research Foundation, Inc.
Holter Research Foundation, Inc. records, 1914-1985
The Holter Research Foundation, Inc. was a private, non-profit, scientific research foundation started in Helena, Montana, in 1947 by Norman J. "Jeff" Holter. Records (1914-1985) include correspondence, financial records, laboratory records, subject files, photographs, etc. Also included are subgroups for N.J. Holter; his work in the U.S. Navy on bombs and waves; his work as assistant chancellor at University of California, San Diego; and the Society of Nuclear Medicine.
The collection was donated by Del Mar Avionics through Bruce Del Mar, President on September 12, 2011.
The collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.