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Dan Friedman Papers

Creator:
Friedman, Dan, 1945-1995  Search this
Names:
Allgemeie Gewerbeschule  Search this
Anspach Grossman Portugal, Inc.  Search this
Bergdorf Goodman, New York  Search this
Bonwit Teller & Co.  Search this
Citibank (New York, N.Y.)  Search this
Cooper Union for the Advancement of Science and Art  Search this
Cooper-Hewitt Design Archive  Search this
Gran Fury  Search this
Hochschule für Gestaltung (Ulm, Germany)  Search this
Jeffrey Deitch Art Advisory Services  Search this
National Public Radio (U.S.)  Search this
Neotu (Gallery)  Search this
Pentagram Design  Search this
State University of New York at Purchase  Search this
WilliWear (Firm)  Search this
Yale University -- General subdivision--Catalogs  Search this
Deitch, Jeffrey  Search this
Haring, Keith  Search this
Extent:
16 Cubic feet
Type:
Collection descriptions
Archival materials
Stationery
Clippings
Statistics
Correspondence
Photographs
Lecture notes
Speeches
Sketches
Slides
Brochures
Mechanicals
Transparencies
Financial records
Articles
Date:
1967 - 1995
Scope and Contents:
General correspondence files contain all communications that do not pertain to a specific project. Because Friedman's personal life and business were so interconnected, many of his business associates also shared personal correspondence with the designer.,Materials in this collection document Friedman's work from 1967, as a student, until his death in 1995.

Files that document his affiliations with Yale University and the State University of New York at Purchase include administrative memos, proposals, lecture outlines, syllabi, bibliographies, examples of students' work, and design projects Friedman did for each school. A copy of the goals and objectives of the Division of Visual Arts within the School of the Arts at SUNY Purchase written by Friedman is included.

Project files include business correspondence, invoices, sketches, contracts, clippings, photographs, and slides. In the case of his graphic projects, some samples of stationery and brochures are included. Extensive documentation exists for Friedman's projects for Citibank, WilliWear, National Public Radio, and Bonwit Teller. Some correspondence is in German. Friedman's lecture notes, proposals for articles and books, and drafts of many articles are included. Clippings of articles on the designer and his work are arranged chronologically.

Research files consist of articles and Friedman's notes on topics of interest to him, such as typography, structure, simultaneity, and information theory. Photographs, slides, and transparencies of many of Friedman's projects, his sources of inspiration, and the work of his students are included.
Arrangement:
Record Groups include:

1: General Correspondence

2: University Affiliations

3: Project Files

4: Lectures and Writings

5: Clippings

6: Research Materials

7: Photographs and Slides
Biographical / Historical:
Educator, graphic and furniture designer. Born in Cleveland, Ohio, 1945. Friedman recieved a BFA from Carnegie Institute of Technology, Pittsburg, PA. He studied graphic design at Hochschule fur Gestaltung, Ulm, and studied with Armin Hofmann and Wolfgang Weingart at Allgemeine Gewerbeschule, Basel. Friedman returned to America in 1969 and began his career as graphic designer for large corporations.

He worked with the firm Anspach Grossman Portugal as a senior designer from 1975 to 1977. Friedman contributed significantly to what came to be known as "post-modern" or "new wave" typography in the 1970s. He taught graphic design at Yale University, 1970-73. He became Assistant Professor and Chairman of the Board of Study in Design at the State University of New York at Purchase, 1972-1975. Friedman designed catalogs and brochures for both universities. Friedman worked with Pentagram Design in New York City from 1979 to 1984. He designed corporate identity programs, posters, publications, packaging, letterheads, and logos, for clients such as Citibank, and Williwear.

Friedman was a long-time friend of artist Keith Haring, and designed the book, "Keith Haring", 1982. He was the author of "Dan Friedman: Radical Modernism", 1994, and co-authored with Jeffrey Deitch, "Cultural Geometry", 1988, and "Artificial Nature", 1990. He designed the books "New Italian Design", 1990, and "Post Human", 1992. He also designed furniture, lighting, screens, wall elements, and interiors. Many of his furniture designs were done especially for Galerie Noetu in Paris. Among his best known furniture designs are the 1989 Virgin Screen, 1989 Zoid sofa and chair, and the Three Mile Island lamps.

Friedman served as the Frank Stanton Professor of Graphic Design at the Cooper Union in New York city, from 1994 until his death in 1995.
Related Materials:
Cooper-Hewitt, National Design Museum, Drawings and Prints Department

Hundreds of designs for letterheads, logos, business cards, invitations, greeting cards, furniture, lighting, screens, office interiors, shoppings bags and gift boxes, calendars, packaging, weather pattern diagrams and maps, book covers, and posters

Cooper-Hewitt, National Design Museum, Applied Arts Department

"U.S.A." table and dome-shaped floor lamp.,.

Friedman's work can be found in the collections of the following museums: Museum of Modern Art, New York City; Museum of Decorative Arts, Montreal, Canada; Art Institute of Chicago, Chicago, IL; Seibu, Tokyo; Virginia Museum of Fine Arts, Richmond, VA; and Israel Museum, Jerusalem.
Provenance:
This collection was donated to the museum by the designer's brother, Ken Friedman in 1995.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Graphic designers  Search this
Packaging designers  Search this
Topic:
Packaging -- Design  Search this
Design education -- United States  Search this
Graphic arts -- United States  Search this
Furniture design -- United States  Search this
Signs and symbols -- Design  Search this
Letterheads -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Printing  Search this
Postmodernism -- United States  Search this
Posters -- Design  Search this
Book design -- United States  Search this
Genre/Form:
Stationery
Clippings
Statistics
Correspondence
Photographs -- 20th century
Lecture notes
Speeches
Sketches
Slides
Brochures
Mechanicals
Transparencies
Financial records
Articles
Citation:
Dan Friedman Papers, 1967-1995, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1277
See more items in:
Dan Friedman Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1277
Online Media:

Peter A. Juley & Son collection

Photographer:
Ward, De Witt  Search this
Peter A. Juley & Son  Search this
Juley, Peter A., 1862-1937  Search this
Juley, Paul, 1890-1975  Search this
Extent:
700 Linear feet ((approx. 127,000 negatives, with black-and-white study prints))
Type:
Collection descriptions
Archival materials
Photographs
Negatives
Date:
circa 1896-1975
Summary:
The Peter A. Juley & Son Collection is comprised of approximately 127,000 photographic negatives documenting the work of more than 11,000 American artists. Included in the collection are 4,700 photographic portraits of artists.
Scope and Contents:
This collection is comprised of 127,000 negatives from the Peter A. Juley & Son firm documenting the American art scene from 1896 up until 1975.

The Juleys photographed the work of turn-of-the-century painters such as Childe Hassam, Thomas Eakins, and Albert Pinkham Ryder; ash can school artists such as Robert Henri and John Sloan; the avant-garde group associated with Alfred Stieglitz; regionalists of the 1930 and 1940s such as Thomas Hart Benton and Grant Wood; abstract expressionists such as Hans Hoffman and Robert Motherwell; and sculptors such as Daniel Chester French and William Zorach.

The Juley collection also holds some 4,700 photographic portraits of artists. These images capture some of the best-known artists of the twentieth century, including Thomas Hart Benton, Alexander Calder, Stuart Davis, Edward Hopper, Frida Kahlo, Jacob Lawrence, Barnett Newman, Diego Rivera, and Grant Wood. Many of the portraits depict artists at work in their studios or at home with their families and offer glimpses into the artistic and social climate of the period.

Group photography by the Juley firm records the histories of the National Academy of Design and Art Students League and documents important summer art colonies at Provincetown, Massachusetts; Woodstock, New York; Old Lyme, Connecticut; and Ogunquit, Maine.

In addition to the negatives produced by the Juley's, the firm also acquired valuable negatives from other fine arts photographers, including Myra Albert, A. B. Bogart, George C. Cox, Walter Russell, A. E. Sproul, and De Witt Ward, to broaden its holdings.
Arrangement:
The collection is arranged in two series:

Series I: Photographs of art works, arranged alphabetically by artist, then by assigned negative number (673 linear feet)

Series II: Photographical portraits, arranged alphabetically by sitter name (26 linear feet)
Biographical / Historical:
Peter A. Juley (1862-1937) came to the United States in 1888 from the small German town of Alf, on the Mosel, where he was a telegrapher for the post office. How he first became interested in photography and fine arts is not known, but around 1896 he opened a small portrait studio in Cold Spring, New York, where he also worked as a staff news photographer for Harper's Weekly between 1901 and 1906. His assignments included photographing the funeral of President William McKinley and President Theodore Roosevelt's national tours. Around 1907 Juley moved the business to New York, where his son Paul P. Juley (1890-1975) joined him. A few years later they hired an assistant, Carlton Thorpe, who remained for the life of the firm.

Throughout the firm's long history from 1896 to 1975, Peter A. Juley and Son became the largest and most respected fine-art photography studio in New York, serving museums, galleries, art dealers, private collectors, corporations, conservators and many prominent artists. As members of New York's Salmagundi Club of artists, the Juleys served as official photographers for the National Academy of Design, the New York Public Library, and the Society of American Artists. In the summers, when many artists left the city to teach at colonies in Woodstock, New York, Old Lyme and Mystic, Connecticut, and Gloucester, Massachusetts, the Juleys joined them to take photographs. Combining business with pleasure, they even traveled to the West Coast, where they recorded Diego Rivera completing the murals of the San Francisco Stock Exchange, and on one of their trips they photographed artists of New Mexico's Taos and Santa Fe colonies.

When Peter died in 1937, Paul moved the studio to 225 West 57th Street, a few doors down from the Art Students League and across the street from Carnegie Hall, where many artists had studios. Throughout the 1950s and 1960s, Paul continued photographing the works of art associated with the Art Students League and the National Academy of Design. He retired in 1975, at the age of eighty-five.
Provenance:
Purchased from Paul Juley, 1966.
Restrictions:
Researchers may use study prints on file in the Photograph Archives, Smithsonian American Art Museum. Advance appointments are required. Original negatives are stored off-site in cold storage and are not accessible to the public.
Rights:
Copyright to photographs from the Juley Collection is held by the Smithsonian American Art Museum. Requests for permission to reproduce photographs from the collection must be submitted in writing to the Photograph Archives. Certain works of art, as well as photographs of those works of art, may be protected by copyright, trademark, privacy or publicity rights, or other interests not owned by the Smithsonian American Art Museum. It is the applicant's responsibility to ascertain whether any such rights exist, and to obtain any other permission necessary to reproduce and publish the image.
Topic:
Artists -- United States -- Portraits  Search this
Portrait photography  Search this
Art, American -- Photographs  Search this
Genre/Form:
Photographs
Negatives
Citation:
Peter A. Juley & Son Collection, Smithsonian American Art Museum.
Identifier:
SAAM.Photo.JUL
Archival Repository:
Smithsonian American Art Museum, Research and Scholars Center
EDAN-URL:
ead_collection:sova-saam-photo-jul
Online Media:

Raymond Loewy papers

Creator:
Loewy, Raymond, 1893-1986  Search this
Names:
American Society of Industrial Designers  Search this
Coca-Cola Company  Search this
Cooper-Hewitt Design Archive  Search this
Exxon Corporation  Search this
Gestetner Duplicating Machine Company  Search this
Hallicrafter  Search this
Hupp Motor Company  Search this
International Business Machines Corporation  Search this
Raymond Loewy Associates  Search this
Raymond Loewy/William Snaith, Inc.  Search this
Sears, Roebuck and Co.  Search this
Shell Oil Company  Search this
Studebaker Corporation  Search this
United Air Lines, Inc.  Search this
United States. National Aeronautics and Space Administration  Search this
Loewy, Raymond, 1893-1986  Search this
Snaith, William, 1908-1974  Search this
Extent:
3 Boxes (2 letter sized boxes, 1 legal sized box.)
Type:
Collection descriptions
Archival materials
Clippings
Press releases
Speeches
Photographs
Date:
[mid-1940s-early 1960s]
Summary:
This collection spans the period from the mid-1940s to the early-1960s and consists ofnewspaper and magazine articles by and about Loewy, including the 1949 TIME magazine on which he appeared on the cover. Extensive clippings exist pertaining to his designs for automobiles. Also includes many articles and speeches written by and about William Snaith, a partner in the firm which was renamed Raymond Loewy/William Snaith, Inc. in 1961. A catalog from the exhibition, "Ten Automobiles," which took place at the Museum of Modern Art in New York City in 1953, is included. Other materials include brochures printed and designed by the firm, press releases, a listing of projects, honors, and membership. Some photographs of Loewy and his design team are included. The collection does not contain any original design materials or project files.
Arrangement note:
Unprocessed.
Biographical/Historical note:
Industrial Designer. Born Paris, France, November 8, 1893, Loewy initially studied electrical engineering, and by 1909, he has designed and sold a successful airplane model. He immigrated to the United States in 1919 and became a naturalized citizen in 1938. Loewy began working as a freelance window display designer for Macy's and Saks Fifth Avenue, and as an illustrator for Vogue, Harper's Bazaar, and others, from 1919.

He designed the trademark for Neiman-Marcus in 1923. Loewy is identified as one of the founding fathers of industrial design. In 1929, he started Raymond Loewy Associates in New York, and by 1947, he appeared on the cover of TIME magazine. Loewy's designs always stressed the importance of the clean, functional, dynamic design of products. His schooling in electrical engineering translated into his designs for automobiles, trains, airplanes, ships, and spacecraft for NASA. He also designed interiors for many hotels, offices, and supermarkets. He is best known for his designs for the 1947 Studebaker Starlight Coupe; the 1953 Starliner Coupe; the 1961 Avanti; the 1947 line of Hallicrafter radio recievers; the 1929 Gestetner duplicating machine; the 1934 Sears Coldspot refrigerator; and the S-I steam locomotive for the Pennsylvania Railroad.

He also designed logos for Exxon and Shell oil companies, and bottles and refrigerated vending machines for Coca Cola. He became President of the American Society of Industrial Designers in 1946. Loewy established Compagnie de l'Esthetique Industrielle in Paris in 1952. His work has been featured in many exhibitions, including: "An Exhibition for Modern Living", Detroit Institute of Arts, 1949; "The Designs of Raymond Loewy", Renwick Gallery of the National Collection of Fine Arts, Smithsonian Institution, Washington, D.C., 1975; and "The Machine Age in America", Brooklyn Museum, 1986, among others. He authored, "The Locomotive: Its Esthetics", 1937; "Never Leave Well Enough Alone", 1951; and "Industrial Design", 1979. In 1961, Loewy went into semi-retirement, became partners with William Snaith, and renamed the company Raymond Loewy/William Snaith, Inc. Loewy died in Monte Carlo, July 14, 1986.
Location of Other Archival Materials Note:
Library of Congress, Washington, D.C. The Raymond Loewy Collection. Drawings, blueprints, sketches, phtographs, slides, and audio and video recordings, covering the period from 1929-1988.
Canadian Center for Architecture, Special Collections. Vertical file docmenting Loewy's work.
Provenance:
The materials in this collection were donated to Cooper-Hewitt by Betty Reese, Loewy's publicist.
Restrictions:
Unprocessed; access is limited. Permission of Library Director required for use.
Occupation:
Industrial designers  Search this
Interior designers  Search this
Packaging designers  Search this
Topic:
Radio -- Receivers and reception -- Design and construction  Search this
Packaging -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Interior decoration -- United States  Search this
Automobiles -- Design and construction  Search this
Design, Industrial -- United States  Search this
Supermarkets -- Design  Search this
Coldspot refrigerator  Search this
Transportation -- Design  Search this
Genre/Form:
Clippings
Press releases
Speeches
Photographs
Identifier:
SIL-CH.XXXX-0001
Archival Repository:
Smithsonian Libraries
EDAN-URL:
ead_collection:sova-sil-ch-xxxx-0001

Stephen Grant postcards

Extent:
2 Photographic prints (color)
6,859 Postcards (color, 10 x 15 cm. or smaller)
Type:
Collection descriptions
Archival materials
Photographic prints
Postcards
Place:
Africa
Côte d'Ivoire
Guinea-Bissau
Egypt
Date:
1887-1986
Summary:
Picture postcards collected by Stephen Grant, Education Official, U.S. Agency for International Development (USAID), while serving in Africa.
Arrangement note:
Postcards are organized in 22 volumes and one box by country and topic, arranged numerically according to collector's original sequence; prints are organized in one box.
Biographical/Historical note:
Son of a book publisher, Stephen Grant was born in Boston in 1941. After attending Noble and Greenough School and graduating from Amherst College, he earned a Doctorate in Education from the University of Massachusetts. His first experiences abroad were as an exchange student in Germany with the American Field Service, earning a Middlebury College Master's Degree in French at the Sorbonne in Paris, and teaching as a Peace Corps volunteer in Ivory Coast, Africa.

Grant served for twenty years as Education Officer for the United States Agency for International Development, USAID. His job led him and his family to live in Ivory Coast, Guinea, Egypt, Indonesia, and El Salvador. He is married to Annick Pasquet, a teacher with the French government. They have two children, and one grandchild.

Stephen Grant is a D3elteologist, a specialist in studying and collecting postcards. Some of Grant's publications include "Images de Guinée (1991); Former Points of View: Postcards and Literary Passages from Pre-Independence Indonesia (1995); and Early Salvadoran Postcards (1999).

Grant now works in the Washington, D.C. headquarters of USAID in the Africa Bureau, with special focus on the economic development programs in the countries of West Africa. He is also currently conducting research on the first American Consul to French West Africa, Captain Peter Strickland.
Restrictions:
Use of original records requires an appointment. Contact Archives staff for more details.
Rights:
Permission to reproduce images from the Eliot Elisofon Photographic Archives must be obtained in advance. The collection is subject to all copyright laws.
Genre/Form:
Photographic prints
Postcards
Identifier:
EEPA.2001-001
See more items in:
Stephen Grant postcards
Archival Repository:
Eliot Elisofon Photographic Archives, National Museum of African Art
EDAN-URL:
ead_collection:sova-eepa-2001-001

Grayce Uyehara Papers

Topic:
Social Justice
Creator:
Uyehara, Grayce  Search this
Donor:
Uyehara, Paul M.  Search this
Uyehara, Paul M.  Search this
Names:
Japanese American Citizens' League  Search this
Extent:
18 Cubic feet (18 boxes)
Culture:
Japanese Americans -- Evacuation and relocation, 1942-1945  Search this
Type:
Collection descriptions
Archival materials
Articles
Audio cassettes
Awards
Compact discs
Letters (correspondence)
Memoranda
Minutes
Newsclippings
Newsletters
Oral history
Pamphlets
Photographs
Reports
Slides
Speeches
Videocassettes
Date:
1929-2008
Summary:
The papers document the life and activism of Grayce Uyehara who was a pivotal figure within the Redress Movement and sought reparations for the incarceration of Japanese Americans during World War II.
Content Description:
The papers document the life and activism of Grayce Uyehara who was a pivotal figure within the Redress Movement and sought reparations for the incarceration of Japanese Americans during World War II. The collection materials span different social justice topics that Uyehara was involved with outside of Japanese American communities. Geographically, the materials are primarily from her time in Stockton, California; Rohwer, Arkansas; Philadelphia, Pennsylvania; and Washington, D.C., as well as other places.

The papers include materials relating to Uyehara's own incarceration; her lobbying work with the Japanese American Citizens League; other activism and grass roots activities; speeches; campaign materials; articles; memos; financial reports; work journals; photographs of the Uyeharas; community newspapers; film slides of redress; personal letters; internal correspondence; leadership conference notes; educational materials; interviews; awards; student theses; pamphlets; booklets; oral histories; maps; meeting minutes; newsletters; directories; and congressional records.
Arrangement:
The collection is unarranged.
Biographical:
Grayce Uyehara was a social worker and pivotal Redress Movement activist who helped lead the reparations campaign for the wrongful incarceration of Japanese Americans during World War II. Uyehara was born Ritsuko Kaneda on July 4th, 1919, in Stockton, California. Her parents named her Ritsu, which roughly translates to notions of law and independence, informed by their understanding of the significance of Independence Day. Her father, Tsuyanoshi Kaneda, worked in agriculture and business and performed domestic tasks. Through this, he developed a reliable business working for lawyers, doctors, and school administrators. Her mother, Tome Kaneda, raised their children. Her mother was strict but also encouraged her children to excel at whatever they did. She enrolled them in Japanese and music classes and expected them to help out at church and in the community. Uyehara was the second of seven children, and as the eldest daughter was expected to be a role model for her younger siblings.

In high school, Uyehara belonged to a Japanese student club, excelled in her schoolwork, and was part of the marching band, playing the bassoon. She also played piano for Sunday school at church, which had both English and Japanese services. She became involved in the Japanese American Citizens League (JACL), participating in its oratorical contests. Because of her community service, the elders and her peers in the Japanese American community respected Uyehara.

Uyehara majored in music at the University of the Pacific. She believed music would allow her to start a career as a local Japanese American piano teacher and church organist. She worked many jobs to pay for tuition while her parents helped cover her costs. While in college, she became involved in the Japanese American Young People's Christian Conference (YPCC) in Northern California. Uyehara continued to be recognized for her leadership and competence by becoming the chairperson of the Sacramento YPCC as a college senior.

In January 1942, after the bombing of Pearl Harbor, Uyehara was asked by the university president to become an instructor to teach Japanese to young men in military service at the local army base. Citing her patriotic duty, she accepted the position. She was able to finish school before being incarcerated, partly because her mother pushed her to do well and to stay in school. When the Uyehara family prepared to leave their home in April, one of her professors offered to hold their household belongings. Although she satisfied her graduation requirements, she received her degree in absentia. Two of her siblings were also in college when their academic careers were interrupted. She was very upset that her parents did not get to see her graduate because they had sacrificed so much.

The Kaneda family was forcibly relocated to the Stockton Temporary Detention Center in May 1942. At the Stockton Center, she put her service skills to work and assisted other Nisei inmates in organizing a makeshift school for Japanese American youth. Located on the site of the county fairgrounds, the school was forced to hold classes in the grandstands. Through one of her father's contacts, she was able to secure a donation of books, and she became the supervisor in charge of elementary education. Some of the young soldiers that she taught at the base also came to visit her. She spent four months there, and in September of 1942, her family was notified that they would be forcibly moved to Rohwer, Arkansas. While her family traveled ahead, she stayed behind to help close the Stockton Temporary Detention Center.

At Rohwer, Uyehara remained active and continued to hone her leadership and organizational skills. She helped create church services for young people, played the piano at various events, and taught music in junior high-level classes. During this time, she realized that her previous career path as a piano teacher was not realistic. She discovered that the Minnesota State Teachers College was offering scholarships to eligible camp inmates and decided to pursue the opportunity. She left the camp in January 1943 with three other young Nisei. She lived at a boarding house with another Nisei student from the Tule Lake incarceration camp. She had an active social life but found the classes to be unchallenging. During the summer in St. Paul, she stayed with a woman who was active with the Women's International League for Peace and Freedom, a liberal group who spoke out against war. Unsure of what to do next, she then returned to Rohwer where she worked at the camp hospital, continually checking for jobs. She found a job listing in Virginia where one of her younger sisters was attending school, and she left Rohwer for the last time. In Virginia, she worked as an editorial secretary. She was grateful that it was not a service job, which was the norm for young Japanese American women. Uyehara's brother, Ben, was attending Temple University in Philadelphia during this time. He assured her that the Quakers would help the Kaneda family with moving from the camp. Convinced, she packed up again and moved further north.

In Philadelphia, Uyehara found an apartment in the Fellowship House, an organization providing workshops on race relations in the city. She began working for Family Services, a social service agency in the Germantown area of Philadelphia as a receptionist and typist, but she also conducted intake interviews with the clients of the agency. She further continued her role as a community leader by becoming involved with the International Institute which assisted immigrants settling in Philadelphia, and became concerned with the needs of the Japanese American population moving in. Working closely with the Institute, she helped form the Philadelphia Nisei Council, which coordinated with the War Relocation Authority. She was the Nikkei representative of the Philadelphia Committee of Social Service Agencies whose role was to assist with relocation problems. Uyehara developed a handbook that detailed practical issues such as the cost of living in the city, how to rent an apartment, and where to find jobs. The Council began a newsletter, so the community could be aware of new people moving in to the area and of community events. She also started youth groups to provide activities and social interaction for high school and college-age youth coming out of the camp experience.

In Philadelphia, Uyehara became re-acquainted with Hiroshi Uyehara, whose mother knew Grayce's mother. They briefly met in Rohwer. He worked at a nearby Westinghouse factory as a draftsman. He had to receive an Army and Navy clearance, and during the wait went on strike. He became a volunteer at the International Institute where they reconnected. They married in 1946. Later, she and her husband were among those who formed the Philadelphia Chapter of the Japanese American Citizens League (JACL) to influence more people on social issues affecting Japanese Americans in a national context. Afterwards, the director of the International Institute arranged for the board to pay her graduate school tuition at the University of Pennsylvania while she worked as a social worker for the agency. She graduated in 1947 with a Masters in Social Work. Within two years of working in the community, she was asked to serve on the Philadelphia Fellowship Commission. She used this opportunity to highlight the perspectives of Japanese Americans.

The Uyehara's first son, Chris, was born in May of 1948. In 1950, they had a second child, Lisa. The International Institute asked her to return as a volunteer, and she started a program to help American servicemen and Japanese brides returning from Japan to adjust to a new life. She worked directly with Japanese women in teaching American customs, including etiquette and cooking lessons. She also provided individual counseling. She was very active with the local Parent Teacher Association (PTA) and became president, creating parent education programs and raising funds for the local school library. Uyehara was also very active in the National Association of Social Workers, the Cub Scouts, the local Presbyterian church, the West Chester Human Relationships Council, and the League of Women Voters. Later, she had two more children, Larry, in 1952, and Paul, in 1955. During this time, she was asked to help in establishing the first day care center for working mothers in West Chester. Despite the low pay, she was instrumental in establishing the center. In addition, she got involved in civil rights issues for African Americans, especially for school desegregation and upgrading placement rates for African American students.

In 1972, Uyehara served as the governor for the Eastern District Council of the JACL. She was on the National Board, and was the vice-president for General Operations, Chapter President, the National Civil Rights Committee, and the National Scholarship Committee. In 1974, Uyehara was the first woman to hold a JACL elected office. From 1973 to 1974, she was on the National Education Committee. She used her organizational skills to rearrange some existing educational programs so that the history of Japanese Americans could become more well known throughout the country. She also prioritized projects within the committee to make the programs more attractive to potential funders. Her ability to effectively organize with the JACL was influenced by the lessons learned in reading Years of Infamy by Michi Weglyn, and in the organizing lessons within African American communities after Brown v. Board of Education was passed.

In 1978, Uyehara was present at the 1978 Salt Lake City Convention when JACL decided to pursue redress, and was asked to be on the National Committee for Redress. Using her experience in improving school districts for African Americans, she worked hard to generate educational materials, bombard congressional offices and speak at various events and community organizations. She was also effective in gaining support from the Presbyterian Church and Jewish organizations. By 1985 she devised a plan to reach people on the East Coast, since there weren't many JACL chapters in major cities there. She retired from her job as a school social worker in order to help the JACL achieve redress. In the spring, she transferred to the Legislative Education Committee (LEC). Her philosophy was "If you're going to do it, you do it right. You just don't talk about it".

Uyehara did a lot of traveling between Philadelphia and Washington, D.C. Her husband was very supportive during this time. The leadership in Washington consisted of JACL officials and four Nikkei congressmen, who recognized Uyehara's work in coalition building and developing political relationships. Whenever a new member of Congress signed on to the Civil Liberties Act, she would send out a press statement, and any significant chapter events would be announced through her "Action Alerts." She also led congressional meetings with people like Senator Inouye, Ralph Neas, and Mike Masaoka because she was very familiar with the legislative process.

Uyehara sent information "vernaculars" to newspapers and newsletter organizations in New York and Los Angeles as well as the Pacific Citizen, so that people could see progress taking place within the redress effort. She urged people to initiate contacts in states like Florida and North Carolina to ensure votes were not lost. If an area had lower numbers of Japanese American constituents, she would ask different contacts to support the redress effort and lobby congress to vote for it. She also used her existing relationships with the American Friends Service Committee, American Civil Liberties Union (ACLU), Jewish war veterans, the Anti-Defamation League (ADL) of B'nai B'irth and the American Jewish Committee. Greatly aided by her efforts, the Civil Liberties Act of 1988 was passed. It issued a formal apology from the government and $20,000 to each surviving incarceree. This act also required monuments, museums, and classrooms to teach the history of Japanese American incarceration so similar discrimination would never happen again to others.

After redress was passed, Uyehara was still actively involved in community organizing. She chaired the JACL Legacy Fund campaign, which raised over $5 million to support other JACL programs. She engaged with the Japanese House and Garden in Philadelphia's Fairmount Park, speaking at educational engagements about redress and organizing efforts for residents in her retirement community through the Diversity Committee and the Mental Health Committee. She also helped coordinate the Philadelphia area fundraising effort for the National Japanese American Memorial Foundation. In addition, she enjoyed spending more time with family, gardening, and playing the piano.

In 2014, Uyehara was honored by Asian Americans United with its Standing Up for Justice Award. Uyehara passed away on June 22, 2014, at Virtual Memorial Hospital in Mount Holly, New Jersey. Japanese Americans remember Uyehara for her effectiveness and dedication as an activist, community leader, and the mother of Redress. Her experiences of being discriminated against and having to work to support the family at a young age sensitized her to the plight of working women and the economically disadvantaged. This greatly informed her service not only for Japanese Americans, but for all communities in America.

Sources

Susan Nakaoka. "Nisei Political Activists: The Stories of Five Japanese American Women Master of Arts., (University of California, Los Angeles (UCLA), 1999) found in Grayce Uyehara Papers, Box 1, Folder N, Archives Center, National Museum of American History.

Gammage, Jeff. "Grayce Uyehara, fought for interned Japanese-Americans." The Philadelphia Inquirer, https://www.inquirer.com/philly/obituaries/20140624_Grayce_Uyehara fought_for_interned_Japanese-Americans.html June 23, 2014. Last Accessed March 18, 2019.
Provenance:
Collection donated to the Archives Center in 2019 by Paul M. Uyehara.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Civil rights movements  Search this
Concentration camps -- United States  Search this
Newspapers -- 20th century  Search this
Reparations for historical injustices  Search this
Genre/Form:
Articles -- 20th century
Audio cassettes
Awards
Compact discs
Letters (correspondence) -- 20th century.
Memoranda
Minutes
Newsclippings
Newsletters
Oral history
Pamphlets
Photographs
Reports -- 20th century
Slides
Speeches -- 20th century
Videocassettes
Citation:
Grayce Uyehara Papers, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1480
See more items in:
Grayce Uyehara Papers
Archival Repository:
Archives Center, National Museum of American History
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ead_collection:sova-nmah-ac-1480
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N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Extent:
270 Cubic feet (1169 boxes )
7 Film reels
Type:
Collection descriptions
Archival materials
Film reels
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

Thomas Warren Sears photograph collection

Topic:
Landscape architecture
Creator:
Olmsted Brothers  Search this
Sears, Thomas Warren, 1880-1966  Search this
Harvard University  Search this
American Society of Landscape Architects  Search this
Donor:
Tibbetts, Eleanor Sears  Search this
Tibbetts, Eleanor Sears  Search this
Extent:
44.5 Cubic feet (4,317 glass negatives. 363 film negatives. 182 glass lantern slides. 12 photograph albums. 56 plans and drawings. 3 monographs. )
Type:
Collection descriptions
Archival materials
Negatives
Blueprints
Albums
Plans (drawings)
Lantern slides
Date:
1899-1964
Summary:
The Thomas Warren Sears Photograph Collection documents examples of the design work of Thomas Warren Sears (1880-1966), a landscape architect and amateur photographer from Brookline, Massachusetts. Sears, who was based for most of his career in Philadelphia, designed a variety of different types of landscapes ranging from private residences, schools, and playgrounds to parks, cemeteries, and urban housing developments located primarily in Pennsylvania, Maryland, and New York. In addition to some of Sears' design work, images in the collection document Sears' domestic and foreign travels, design inspirations, and family. The collection includes over 4,800 black and white negatives and glass lantern slides dated circa 1899 to 1930. While most images show private and public gardens, there are a significant number of unidentified views and views photographed in Europe during two trips he took there in 1906 and 1908. Few images are captioned or dated. In addition, there are over 50 plans and drawings, most notably for Balmuckety in Pikesville, Maryland and Reynolda in Winston-Salem, North Carolina, and 3 monographs by or about Sears.
Scope and Contents note:
The Thomas Warren Sears Photograph Collection documents examples of the design work of Thomas Warren Sears (1880-1966), a landscape architect and amateur photographer from Brookline, Massachusetts. Sears, who was based for most of his career in Philadelphia, designed a variety of different types of landscapes ranging from private residences, schools, and playgrounds to parks, cemeteries, and urban housing developments located primarily in Pennsylvania, Maryland, and New York. In addition to some of Sears' design work, images in the collection document Sears' domestic and foreign travels, design inspirations, and family. The collection includes over 4,800 black and white negatives and glass lantern slides dated circa 1899 to 1930. While most images show private and public gardens, there are a significant number of unidentified views and views photographed in Europe during two trips he took there in 1906 and 1908. Few images are captioned or dated. In addition, there are over 50 plans and drawings, most notably for Balmuckety in Pikesville, Maryland and Reynolda in Winston-Salem, North Carolina, and monographs by or about Sears. Several of the glass lantern slides are duplicates of glass plate negatives in the collection. They apparently were chosen by Sears to illustrate some of his best design work, perhaps for lecture or client purposes.

In addition, there are 56 plans and drawings, most notably for Balmuckety in Pikesville, Maryland and Reynolda in Winston-Salem, North Carolina. They range in date from 1917 to 1937 and from 1955 to 1964. Sears photographed some of his early plans; they are included in with the photographic images. Sears also photographed a handful of design plans by landscape architect Sibley Coslett Smith who practiced in Providence, Rhode Island; Sears and Smith shared the same business address there.

The Thomas Warren Sears Collection does not fully document the extent of Sears' design work. The use of glass plate negatives—which make up the bulk of the Thomas Warren Sears Collection—as a photography medium waned sometime during the first quarter of the twentieth century. As a result, the images in the Sears Collection capture examples of Sears' early to mid-career design work but they do not include jobs designed by Sears during the latter half of his design career.
Arrangement note:
The glass plate negatives were originally housed in numerous cardboard boxes manufactured for the sale of undeveloped glass plate negatives. Sears annotated the outside of the boxes with project or client names and/or locations, but the contents do not always match these labels. In addition, because very few of the glass plate negatives and lantern slides were labeled or captioned, it is not always evident where one job ended and another began if multiple projects were stored in the same carton. As a result, there are many instances in the Sears Collection where images have been inadvertently mislabeled because their identification is not apparent. Misidentified images are subject to correction as their proper identification is discovered. Each project has been assigned its own unique AAG job number based on its geographic origin. Those groups of images that have not been identified as to their location have been assigned a project number starting with 'SRS.' The collection is arranged into 3 series: 1) Photographic images (including glass plate negatives, film negatives, glass lantern slides, and photograph albums) 2) Plans and Drawings 3) Monographs
Biographical/Historical note:
Thomas Warren Sears was born in 1880 in Brookline, Massachusetts. He received a Bachelor of Arts degree from Harvard University in 1903 and Bachelor of Science degree in landscape architecture from the Lawrence Scientific School of Harvard in 1906. Sears was an amateur photographer who won awards for his photography while at Harvard. In 1915 his images were published in the monograph, Parish Churches of England. After graduation he worked for the firm of Olmsted Brothers Landscape Architects for two years and then briefly practiced in Providence, Rhode Island. In 1913, Sears established a landscape design office in Philadelphia, Pennsylvania where he spent the remainder of his professional career. Sears at one point was in a professional partnership; some of his design plans list the firm name of Sears and Wendell. He was made a Fellow of the American Society of Landscape Architects in 1921.

Sears designed many different types of landscapes ranging from private residences, schools, and playgrounds to parks, cemeteries, and urban housing developments. His designs were primarily located in Pennsylvania, Maryland, and New York. Just a few of his private landscapes include Marengo in Easton, Maryland; Sunnybrook, the Isaac H. Clothier, Jr. estate in Radnor, Pennsylvania; and Balmuckety in Pikesville, Maryland. In 1915, Sears started work on Reynolda, a country estate in Winston-Salem, North Carolina. He generated design plans for the property intermittently over the next two decades. Reynolda's formal gardens, greenhouses, and acres of fields and woodlands subsequently became part of Wake Forest University.

During World War I, Sears designed Army camps in Battle Creek, Michigan and Spartanburg, South Carolina. He also helped lay out Langley Field, at that time an experimental aviation field in Hampton Roads, Virginia. In the 1940s, Sears designed the amphitheater at Swarthmore College in Swarthmore, Pennsylvania for concerts, outdoor performances, and other special events. During that decade he also worked on Colonial Revival gardens at Pennsbury, William Penn's country estate in Bucks County, Pennsylvania located by the Delaware River. Sears retired in 1964 and died in 1966.
Related Archival Materials note:
The Philadelphia Architects and Buildings Project (PAB), administered by The Athenaeum of Philadelphia, includes references to design projects by Sears.

Harvard University's Loeb Library includes a number of images by Sears, some of them documenting gardens that he designed.

Harvard University's Fine Arts Library, Special Collections includes a collection of photographs and negatives of English parish churches by Sears, c. 1908. Some of the images were published in the monograph, Parish Churches of England.

The Reynolda House Museum of American Art in Winston-Salem, North Carolina includes plans by Sears of Reynolda in its Estate Archives.
Provenance:
Gift of Eleanor Sears Tibbetts, Sears' daughter, to the Horticulture Services Division (later Smithsonian Gardens) in 1992.
Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Rights:
For information or study purposes only. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Topic:
Photographers  Search this
Landscape architects  Search this
Gardens -- United States  Search this
Gardens -- Switzerland  Search this
Gardens -- Scotland  Search this
Gardens -- Italy  Search this
Gardens -- Germany  Search this
Gardens -- France  Search this
Gardens -- England  Search this
Genre/Form:
Negatives
Blueprints
Albums
Plans (drawings)
Lantern slides
Citation:
Smithsonian Institution, Archives of American Gardens, Thomas Warren Sears photograph collection.
Identifier:
AAG.SRS
See more items in:
Thomas Warren Sears photograph collection
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_collection:sova-aag-srs
Online Media:

Max Weber papers

Creator:
Weber, Max, 1881-1961  Search this
Names:
American Artists' Congress  Search this
Forum Gallery (New York, N.Y.)  Search this
Biddle, George, 1885-1973  Search this
Davies, Arthur B. (Arthur Bowen), 1862-1928  Search this
Gropper, William, 1897-1977  Search this
Gross, Chaim, 1904-1991  Search this
Hartley, Marsden, 1877-1943  Search this
Kent, Rockwell, 1882-1971  Search this
Kroll, Leon, 1884-1974  Search this
Newman, Barnett, 1905-1970  Search this
Soyer, Raphael, 1899-1987  Search this
Zorach, William, 1887-1966  Search this
Extent:
11.8 Linear feet
Type:
Collection descriptions
Archival materials
Photographs
Sound recordings
Motion pictures (visual works)
Date:
1902-2008
Summary:
The papers of New York painter and sculptor Max Weber measure 11.8 linear feet and date from 1902-2008. The collection documents Weber's career as an artist through scattered biographical material; correspondence with artists, curators, universities, arts organizations, and others; exhibition and gallery files; personal business records; writings by Weber and others; exhibition catalogs, news clippings, and other printed material; photographs of Weber, exhibitions, and works of art; audio recordings and motion picture films. Also included are records maintained by Joy Weber on the exhibition and sale of Weber's work after his death.
Scope and Content Note:
The papers of New York painter and sculptor Max Weber measure 11.8 linear feet and date from 1902-2008. The collection documents Weber's career as an artist through scattered biographical material; correspondence with artists, curators, universities, arts organizations, and others; exhibition and gallery files; personal business records; writings by Weber and others; exhibition catalogs, news clippings, and other printed material; photographs of Weber, exhibitions, and works of art; audio recordings and motion picture films. Also included are records maintained by Joy Weber on the exhibition and sale of Weber's work after his death.

Biographical material includes biographical summaries, obituaries, award certificates, and a small amount of family memorabilia. Weber's personal and professional correspondence includes discussions of exhibitions, sales, and donations of his work, as well was requests to teach, write, or lecture. Also found is correspondence with arts organizations, clubs, and committees in which he participated. A small amount of family correspondence is also included. Artists that Weber corresponded with include George Biddle, Arthur Davies, William Gropper, Chaim Gross, Marsden Hartley, Rockwell Kent, Leon Kroll, Barnett Newman, Raphael Soyer, and William Zorach, among many others. Weber also corresponded with many art historians and critics, gallery owners, and art patrons. Joy Weber's correspondence primarily concerns the exhibition, loan, sale, and authentication of her father's artwork.

Exhibition files document various solo and group exhibitions of Weber's work. Five reels of motion picture film include footage of an exhibition at the Forum Gallery in 1975. Gallery files include correspondence, inventories, sales and loan records, gallery publications, and other documentation. Most files for exhibitions and galleries were created by Joy Weber after Max Weber's death in 1961. Personal business records include documents on sales, loans, and gifts of Max Weber's artwork; scattered financial documents; and mortgage and property records. Also found are files regarding his participation in the American Artists' Congress and art juries. Weber's writings primarily concern art theory, impressions of other artists, and social and political issues. Additionally there are notes, drafts speeches, and writings by others about Weber.

Printed material is extensive and includes exhibition publications, press releases, and two published booklets written by Weber: "Art Consciousness" and "Things." Also found are news clippings, brochures, newsletters, and publications produced by art organizations, schools, and museums. Photographs include portraits and snapshots of Weber, depicting him working in his studio, participating in art juries, at art openings, and with his family. Photographs also depict installation views of exhibitions and numerous photographs of Weber's artwork. Audiovisual materials include one sound recording of a National Gallery program on Max Weber and five reels of motion picture film that include home movies and footage of an exhibition at the Forum Gallery in 1975.
Arrangement:
The collection is arranged as 9 series:

Series 1: Biographical Material, 1905-1995 (Box 1; 10 folders)

Series 2: Correspondence, 1902-2007 (Box 1-5; 4.2 linear feet)

Series 3: Exhibition Files, 1919-2003 (Box 5-6; 0.7 linear feet)

Series 4: Gallery Files, 1926-2005 (Box 6-7; 0.9 linear feet)

Series 5: Personal Business Records, 1906-2006 (Box 7; 0.8 linear feet)

Series 6: Writings, circa 1910s-1999 (Box 7-8; 0.6 linear feet)

Series 7: Printed Material, 1909-2008 (Box 8-10, 12; 2.6 linear feet)

Series 8: Photographs, 1930s-circa 2000 (Box 10-11; 1.1 linear feet)

Series 9: Audiovisual Material, 1954-2000 (Box 11, FC 13-17; 0.7 linear feet)
Biographical Note:
Max Weber (1881-1961) was a painter and sculptor in New York City.

Weber was born in Bialystok, Russia. When he was ten years old his family moved to Brooklyn, New York. From 1898 to 1900 he attended Pratt Institute and studied theory and practice of design under Arthur Wesley Dow. After graduating he briefly taught drawing in Lynchburg, Virginia, and Duluth, Minnesota. In 1905 he moved to Paris to attend the Académie Julian, studying under Jean-Paul Laurens, and later attended classes at the Académie Colarossi and Académie de la Grande Chaumiere. In 1907 he attended Henri Matisse's studio class. The influence of Matisse and friend Henri Rousseau transformed Weber's painting style to include elements of cubism and fauvism.

Weber returned to New York in 1909, and over the next few years he frequently exhibited at Alfred Stieglitz's gallery 291. Initially his work was panned by American critics for being too modern. Despite criticism, Weber exhibited his work extensively in the 1910s and also began creating abstract sculptures. In 1914 he helped his friend Clarence H. White open the White School of Photography and taught art history there for four years. Also in 1914 his Cubist Poems were published in London. His second book of poetry Primitives was published in 1926.

In 1916 Weber married Frances Abrams. He began to explore narrative subjects in his paintings and in 1918 began carving woodblock prints. He also taught at the Art Students League for the 1919-1921 and 1926-1927 sessions. By the early 1920s he was recognized as an important American artist, serving as a leader in art organizations such as the Society of Independent Artists. In 1930 Weber became the first American modernist to have a retrospective exhibition at the Museum of Modern Art.

In the 1930s Weber became more active in political and socialist causes, participating in many organizations throughout the Depression and World War II. In 1937 he became the National Chairman of the American Artists' Congress. By the 1940s, his work was widely known and influenced a new generation of American painters. He continued to exhibit extensively, received many awards, such as the Temple Gold Medal at the Pennsylvania Academy of Fine Arts, and often served on art juries. In 1955 he was elected to the National Institute of Arts and Letters and received an honorary doctorate from Brandeis University. He died in Great Neck, New York, in 1961.
Related Material:
Also found at the Archives of American Art is an Allen L. Wetmore letter from Max Weber, April 15, 1946.
Separated Material:
Material lent for microfilming in 1959 and 1969 which was not included in the 2011 donation is available on microfilm reels NY59-6 to NY59-10, N69-82 to N69-88, and N69-112.
Provenance:
Material was lent for microfilming in 1959 by Max Weber and in 1969 by Mrs. Max Weber and daughter, Joy Weber. The bulk of the microfilmed material and additional papers were donated in 2011 by Joy Weber.
Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Max Weber papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Topic:
Art, American  Search this
Sculptors -- New York (State) -- New York  Search this
Artists' studios -- Photographs  Search this
Painters -- New York (State) -- New York  Search this
Painting, American  Search this
Genre/Form:
Photographs
Sound recordings
Motion pictures (visual works)
Citation:
Max Weber papers, 1902-2008. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.webemax
See more items in:
Max Weber papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-webemax
Online Media:

Forbes Watson papers

Topic:
Arts (Magazine)
Creator:
Watson, Forbes, 1880-1960  Search this
Names:
Art Students League (New York, N.Y.)  Search this
Pepsi-Cola Company  Search this
Public Works of Art Project  Search this
Red Cross  Search this
United States. Dept. of the Treasury. Section of Fine Arts  Search this
United States. Dept. of the Treasury. Section of Painting and Sculpture  Search this
United States. Public Buildings Administration. Section of Fine Arts  Search this
Adams, Ansel, 1902-1984  Search this
Barr, Alfred H., Jr., 1902-1981  Search this
Beal, Gifford, 1879-1956 -- Photographs  Search this
Brancusi, Constantin, 1876-1957  Search this
Bruce, Edward, 1879-1943  Search this
Citron, Minna Wright, 1896-1991  Search this
Coleman, Glenn O., 1887-1932  Search this
Dows, Olin, 1904-1981  Search this
Genthe, Arnold, 1869-1942  Search this
Glackens, Ira, 1907-1990  Search this
Klonis, Stewart, 1901-1989  Search this
Kroll, Leon, 1884-1974 -- Photographs  Search this
Kuniyoshi, Yasuo, 1889-1953  Search this
Kuniyoshi, Yasuo, 1889-1953 -- Photographs  Search this
Mangravite, Peppino, 1896-  Search this
Manship, Paul, 1885-1966  Search this
Marsh, Reginald, 1898-1954 -- Photographs  Search this
Matisse, Henri, 1869-1954  Search this
Morgenthau, Henry, 1891-1967  Search this
Pène Du Bois, Guy , 1884-1958  Search this
Ray, Man, 1890-1976  Search this
Rowan, Edward Beatty, 1898-1946  Search this
Saint-Gaudens, Homer, b. 1880 -- Photographs  Search this
Shimin, Symeon, 1902-  Search this
Sterne, Maurice, 1878-1957  Search this
Tucker, Allen, 1866-1939  Search this
Watson, Nan, 1876-1966  Search this
Weber, Max, 1881-1961  Search this
Zorach, William, 1887-1966  Search this
Photographer:
Gallatin, A. E. (Albert Eugene), 1881-1952  Search this
Sheeler, Charles, 1883-1965  Search this
Extent:
13.92 Linear feet
Type:
Collection descriptions
Archival materials
Notes
Photographs
Drafts (documents)
Scrapbooks
Place:
United States -- Social conditions -- 1933-1945
New York N.Y. -- Buildings, structures, etc., Photographs
Date:
1840-1967
bulk 1900-1960
Summary:
The papers of New York City art critic, writer, and lecturer Forbes Watson date from 1840-1967 with the bulk of materials dating from 1900-1960 and measure 13.92 linear feet. Found are biographical materials, correspondence, business records relating to the Arts Publishing Corporation, records documenting Watson's work for the Public Works of Art Project and the Section of Painting and Sculpture, reference files, an exhibition file from the Pepsi-Cola Company's Third Annual Exhibition, writings and notes, ten scrapbooks and loose pages, printed materials, and photographs.
Scope and Content Note:
The papers of New York City art critic, writer, and lecturer Forbes Watson date from 1840-1967 with the bulk of materials dating from 1900-1960 and measure 13.92 linear feet. Found are biographical materials, correspondence, business records relating to the Arts Publishing Corporation, records documenting Watson's work for the Public Works of Art Project and the Section of Painting and Sculpture, reference files, an exhibition file from the Pepsi-Cola Company's Third Annual Exhibition, writings and notes, ten scrapbooks and loose pages, printed materials, and photographs.

Biographical material includes Watson's Harvard diploma, documents concerning his service with the Red Cross in World War II, biographical accounts, and obituaries.

Correspondence is primarily with colleagues and includes scattered letters from Alfred H. Barr, Jr., Ira Glackens, Allen Tucker, and Max Weber. Other letters are from artists, art historians, and museum curators. A notebook contains shorthand drafts of letters from Watson.

Business records include personal business records consisting of various tax and stock records. The Arts Publishing Corporation records concern Watson's tenure as editor of The Arts magazine and contains a contract, correspondence, financial records, stockholders reports, press releases, a scrapbook, and issues of The Arts. Also included are business records pertaining to the Art in Federal Buildings, Inc..

The U.S. Treasury Department file is the largest series and documents Watson's federal employment as technical director, chief advisor, and consultant for Treasury Department's public art programs - the Public Works of Art Project and the Section of Painting and Sculpture. The files contain correspondence, financial reports, prospectuses, exhibition files, typescripts, clippings, exhibition catalogs, miscellaneous printed material, and photographs, and a scrapbook. The files contain a record of Watson's and other federal administrators' interactions with many artists during the Depression Era. Correspondence is primarily between Watson and Edward Bruce, Olin Dows, Henry and Elinor Morgenthau, and Edward B. Rowan. Found are scattered letters from artists including Yasuo Kuniyoshi, Paul Manship, and William Zorach, among many others. There are exhibition files for "Art for Bonds," "Army at War," and "War Against Japan." There are also photographs of U. S. Treasury Department events including a radio broadcast by John Dewey, Robert La Follette, Jr., and Sumner Welles.

Documents from the Pepsi-Cola Company's Third Annual Exhibition at the National Academy of Design contains a prospectus, an exhibition catalog and artists' statements.

Artist/Patron files contain reference material concerning painters, sculptors, photographers, dancers, composers, authors, art collectors, art dealers, and museum administrators. Files may include writings, notes, artworks, exhibition catalogs and other printed materials. Of particular note are photographs, which include portrait photographs of artists and of artists in their studios. Notable photographers include Ansel Adams, Arnold Genthe, Man Ray, photographs of New York City by Charles Sheeler and a photo of Henri Matisse by A. E. Gallatin. Files for Nan Watson, Symeon Shimin, and Glenn O. Coleman contain artworks. A file for Constantin Brancusi contains legal documents concerning U. S. Customs vs. Brancusi.

Art and Architecture files consist of reference material including photographs and notes concerning miscellaneous unattributed art works, American architecture, and furnishings.

Notes and writings consist of miscellaneous notes and typescripts of lectures and published articles, and notebooks.

Nine scrapbooks and loose scrapbook pages contain clippings of articles written by Watson, lists, and exhibition announcements and catalogs. Additional printed material includes clippings, copies of the Hue and Cry newspaper, exhibition announcements and catalogs, press releases, calendars of events, brochures for the Art Students League, book catalogs, published books, and miscellaneous printed material.

Photographs are of Forbes Watson; family members including his wife, painter Nan Watson; and members of the Art Students League including Peggy Bacon, Minna Citron, Stewart Klonis, Yasuo Kuniyoshi, and Reginald Marsh. There are also photographs of juries for the Carnegie Institute International Exhibitions that include colleagues Alfred H. Barr, Jr., Gifford Beal, Guy Pene DuBois, Leon Kroll, Henri Matisse, Homer Saint-Gaudens, and Maurice Sterne.
Arrangement:
The collection is arranged as 11 series:

Series 1: Biographical Material, 1902-1960 (Box 1; 4 folders)

Series 2: Correspondence, 1913-1960 (Box 1; 33 folders)

Series 3: Business Records, 1920-1944 (Box 1-3, 14, 22; 2.0 linear feet)

Series 4: U. S. Treasury Department File, 1926-1945 (Box 3-6, 14, 17, 22, OV 21; 3.4 linear feet)

Series 5: File for Pepsi-Cola Company's Third Annual Exhibition "Paintings of the Year," 1946 (Box 6; 5 folders)

Series 6: Artist/Patron Files, 1840-1967 (Box 6-9, 15, OV 21; 2.8 linear feet)

Series 7: Art and Architecture File, 1929-1930 (Box 9; 35 folders)

Series 8: Notes and Writings, 1875-1950 (Box 9-10, 22; 1.3 linear feet)

Series 9: Scrapbooks, 1904-1951 (Box 9, 11, 14, BV 18, BV 19, BV 20; 1.8 linear feet)

Series 10: Printed Material, 1900-1961 (Box 10, 12-13, 16-17, 22; 1.5 linear feet)

Series 11: Photographs, 1900-1950 (Box 13, 22; .4 linear feet)

All material is arranged chronologically, with the exception of the Artist/Patron Files which are arranged alphabetically.
Biographical Note:
Forbes Watson (1879-1960) worked primarily in New York City and Washington, D.C. as an art critic, writer, lecturer, and consultant to the U. S. Treasury Department's Public Works of Art Project and Section of Painting and Sculpture (Section of Fine Arts).

Forbes Watson was born on November 27, 1879 in Boston, the son of stockbroker John Watson and his wife Mary. Watson grew up in Cambridge, Massachusetts, attending the Phillips Academy in Andover, and graduating from Harvard University in 1902. After a brief period of freelance writing, he was hired by The New York Evening Post as an art critic in 1911 and worked there until 1917. In 1910, he married Agnes, professionally known as painter Nan Watson.

During World War I, Watson served with an American volunteer ambulance unit with the French army, later working with the American Red Cross in Paris. After the war, he moved back to New York City and worked as art critic for The World, from the early 1920s until 1931 and as editor of The Arts magazine from 1923-1933. Watson also lectured at the Art Students League, and at various universities and arts organizations.

In 1933, Watson moved to Washington, D.C. to serve as technical director of the U. S. Treasury Department's short-lived Public Works of Art Project. In October 1934, Watson was employed as Chief Adviser to the Treasury Department's Section of Painting and Sculpture (later renamed the Section of Fine Arts) and later as Consultant to the Secretary's Office of the Treasury. During World War II, he organized various traveling exhibitions including "Art for Bonds" that promoted the sale of war bonds. Watson retired in 1946 and lived in Gaylordsville, Connecticut.

Watson was the author of numerous essays and reviews, and several books including American Painting Today and Winslow Homer, a biography of the noted American artist. With Edward Bruce, he produced a pictorial volume Art in Federal Buildings, Vol. I: Mural Designs. At his death he was working on his autobiography.

Forbes Watson died on May 31, 1960 in New Milford, Connecticut.
Provenance:
The Forbes Watson papers were donated by Watson's widow, Nan Watson, in 1961. An additional folder of material was donated in 2018 by the Museum of Modern Art via Michelle Elligott, Chief of Archives, Library and Research.
Restrictions:
Use of original papers requires an appointment.
Rights:
The Forbes Watson papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Topic:
Art and state  Search this
Art, American  Search this
Art publishing  Search this
Art critics -- New York (State) -- New York  Search this
Arts administrators -- New York (State) -- New York  Search this
Architecture, New York State, New York -- Photographs  Search this
Architecture -- New York, N.Y. -- Photographs  Search this
New Deal, 1933-1939  Search this
World War, 1939-1945 -- Art and the war  Search this
Authors -- New York (State) -- New York  Search this
Federal aid to the arts  Search this
Genre/Form:
Notes
Photographs
Drafts (documents)
Scrapbooks
Citation:
Forbes Watson papers, 1840-1967, bulk 1900-1960. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.watsforb
See more items in:
Forbes Watson papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-watsforb

Oral history interview with John Saccaro and Terry St. John, 1974 April 30-November 18

Interviewee:
Saccaro, John M., 1913-1981  Search this
Interviewer:
Karlstrom, Paul J., 1941-  Search this
Type:
Sound recordings
Interviews
Topic:
Abstract expressionism  Search this
Art  Search this
Painters  Search this
Record number:
(DSI-AAA_CollID)12440
(DSI-AAA_SIRISBib)213052
AAA_collcode_saccar74
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_213052
Online Media:

Oral history interview with Ruth Pershing Uhler, 1965 May 11

Interviewee:
Uhler, Ruth Pershing, 1898-1969  Search this
Interviewer:
Loomis, Sylvia Glidden  Search this
Subject:
Museum of Fine Arts, Houston  Search this
Index of American Design  Search this
Public Works of Art Project (Tex.)  Search this
New Deal and the Arts Oral History Project  Search this
Type:
Interviews
Topic:
Mural painting and decoration  Search this
Painters  Search this
Muralists  Search this
Women artists  Search this
Arts administrators  Search this
Federal aid to the arts  Search this
Record number:
(DSI-AAA_CollID)13087
(DSI-AAA_SIRISBib)213736
AAA_collcode_uhler65
Theme:
New Deal
Women
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_213736

Oral history interview with Jimmy C. Lueders, 1990 Nov. 14

Interviewee:
Lueders, Jimmy C., 1927-1994  Search this
Interviewer:
Veloric, Cynthia  Search this
Subject:
Watkins, Franklin Chenault  Search this
Kamihira, Ben  Search this
Potamkin, Vivian Orleans  Search this
Potamkin, Meyer P.  Search this
Pennsylvania Academy of the Fine Arts  Search this
Gallery 1015  Search this
Dubin Gallery, (Philadelphia, Pa.)  Search this
Type:
Sound recordings
Interviews
Topic:
Figurative art  Search this
Painting, Abstract  Search this
Painting, Modern  Search this
Art  Search this
Painters  Search this
Record number:
(DSI-AAA_CollID)12984
(DSI-AAA_SIRISBib)214380
AAA_collcode_lueder90
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_214380

Oral history interview with Berthe von Moschzisker, 1990 November 26

Interviewee:
Von Moschzisker, Berthe, 1915-2002  Search this
Interviewer:
Hunter, Anne S.  Search this
Subject:
Baskin, Leonard  Search this
Hayter, Stanley William  Search this
Print Club (Philadelphia, Pa.)  Search this
Type:
Sound recordings
Interviews
Topic:
Prints  Search this
Arts administrators  Search this
Record number:
(DSI-AAA_CollID)13077
(DSI-AAA_SIRISBib)214563
AAA_collcode_vonmos90
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_214563

Oral history interview with Richard Reinhardt, 1991 Aug. 22

Interviewee:
Reinhardt, Richard H., 1921-1998  Search this
Interviewer:
Pacini, Marina  Search this
Subject:
Fleming, Erik  Search this
Withers, Margret Craver  Search this
Cute, Virginia  Search this
Handy & Harman (Firm)  Search this
Philadelphia Museum of Art.School of Industrial Art  Search this
Type:
Sound recordings
Interviews
Topic:
Handicraft  Search this
Silverwork  Search this
Jewelry makers  Search this
Jewelry making  Search this
Silversmiths  Search this
Art  Search this
Decorative arts  Search this
Record number:
(DSI-AAA_CollID)12359
(DSI-AAA_SIRISBib)214621
AAA_collcode_reinha91
Theme:
Craft
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_214621

Oral history interview with John Wilson, 1993 March 11-1994 August 16

Interviewee:
Wilson, John Woodrow, 1922-  Search this
Interviewer:
Brown, Robert F.  Search this
Subject:
Hurwitz, Sidney  Search this
Siqueiros, David Alfaro  Search this
Rivera, Diego  Search this
Lewis, Elma  Search this
LÔeger, Fernand  Search this
Gaither, Edmund B.  Search this
Bengtz, Ture  Search this
Zerbe, Karl  Search this
Kramer, Jack N.  Search this
Aronson, David  Search this
Kay, Reed  Search this
Museum of Fine Arts, Boston. School  Search this
Boston University.School of Fine and Applied Arts  Search this
Type:
Sound recordings
Interviews
Topic:
African American artists as teachers  Search this
Printmakers  Search this
Art teachers  Search this
Art  Search this
Painters  Search this
Sculptors  Search this
African American artists  Search this
Record number:
(DSI-AAA_CollID)11501
(DSI-AAA_SIRISBib)216507
AAA_collcode_wilson93
Theme:
African American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_216507

Oral history interview with Rosanne Somerson, 2006 August 7 and 2007 June 22

Interviewee:
Somerson, Rosanne, 1954-  Search this
Interviewer:
Michie, Thomas S., 1956-  Search this
Subject:
Osgood, Jere  Search this
Melanson, Gracie  Search this
Szasz, Merlin  Search this
Keck, Hardu  Search this
Cooke, Ned  Search this
Fairbanks, Jonathan L.  Search this
Kranov, James  Search this
Follen, Eck  Search this
Sfirri, Mark  Search this
Dunnigan, John  Search this
Abramson, Ron  Search this
Jackson, Dan  Search this
Maruyama, Wendy  Search this
Joseph, Peter T. (Peter Thomas),  Search this
Frid, Tage  Search this
Capanigro, Paul  Search this
White, Leroy  Search this
Kagan, Richard  Search this
Wolf, Hans  Search this
Callahan, Harry M. (Harry Morey)  Search this
Siskind, Aaron  Search this
Swanson, Charlie  Search this
Mattia, Alphonse  Search this
Haystack Mountain School of Crafts  Search this
Rhode Island School of Design  Search this
Snyderman Gallery  Search this
Richard Kagan Gallery  Search this
Peters Valley (Craft center)  Search this
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America  Search this
Type:
Sound recordings
Interviews
Topic:
Fine woodworking  Search this
Furniture design  Search this
Educators  Search this
Women artists  Search this
Photography  Search this
Decorative arts  Search this
Record number:
(DSI-AAA_CollID)13618
(DSI-AAA_SIRISBib)271125
AAA_collcode_somers06
Theme:
Craft
Women
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_271125
Online Media:

Merle Schipper interviews, 1978-1987

Creator:
Schipper, Merle, 1922-2001  Search this
Subject:
Onslow-Ford, Gordon  Search this
Simonian, Judith  Search this
Wight, Frederick Stallknecht  Search this
Kipper, Harry  Search this
Cutler-Shaw, Joyce  Search this
Van Hamersveld, John  Search this
Yokoi, Rita  Search this
Hammersley, Frederick  Search this
Harden, Marvin  Search this
Anderson, John S.  Search this
Trowbridge, David  Search this
Card, Greg S.  Search this
Seliger, Charles  Search this
Phillips, Jay  Search this
DeLap, Tony  Search this
Pashgian, Helen  Search this
Shelton, Peter  Search this
Valentine, De Wain  Search this
Graham, Robert  Search this
Kauffman, Craig  Search this
Kent, Claude  Search this
Kessler, Charles  Search this
Topic:
Art, Modern  Search this
Painters  Search this
Conceptual artists  Search this
Sculptors  Search this
Record number:
(DSI-AAA_CollID)9603
(DSI-AAA_SIRISBib)211808
AAA_collcode_schimerl2
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_211808

Charles Coleman Sellers papers, [ca. 1940]-1978

Creator:
Sellers, Charles Coleman, 1903-  Search this
Subject:
Claypoole, James  Search this
McMurtrie, James  Search this
Eichholtz, Jacob  Search this
Field, Erastus Salisbury  Search this
Copley, John Singleton  Search this
Rudy, Charles  Search this
Benbridge, Henry  Search this
Wollaston, John  Search this
Rush, William  Search this
Guy, Francis  Search this
Vanderlyn, John  Search this
Roesen, Severin  Search this
Peale fam, Peale family  Search this
Pine, Robert Edge  Search this
Leslie, Charles Robert  Search this
Harrison, Birge  Search this
Smibert, John  Search this
Munkacsy, Mihaly  Search this
Delaplaine, Joseph  Search this
Conarroe, George W.  Search this
Detroit Institute of Arts  Search this
Metropolitan Museum of Art (New York, N.Y.)  Search this
Pennsylvania Academy of the Fine Arts  Search this
Topic:
Art, American  Search this
Painting, American  Search this
Record number:
(DSI-AAA_CollID)10040
(DSI-AAA_SIRISBib)212866
AAA_collcode_sellchar
Theme:
Art Theory and Historiography
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_212866

Harold Tovish papers, [ca. 1942-1995]

Creator:
Tovish, Harold, 1921-2008  Search this
Subject:
Pineda, Marianna  Search this
Tovish, Harold  Search this
Topic:
Art  Search this
Sculpture, Modern  Search this
Record number:
(DSI-AAA_CollID)6107
(DSI-AAA_SIRISBib)216307
AAA_collcode_toviharo
Theme:
Lives of American Artists
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_216307

Marie Danforth Page papers, 1893-1983

Creator:
Page, Marie Danforth, 1869-1940  Search this
Subject:
Thayer, Abbott Handerson  Search this
Beaux, Cecilia  Search this
Hibbard, Aldro T.  Search this
Lie, Jonas  Search this
Benson, Frank Weston  Search this
Page, Calvin Gates  Search this
Hazeltine, Mary Emogene  Search this
James, William  Search this
Ross, Denman Waldo  Search this
Bellows, George  Search this
Bartol, Elizabeth Howard  Search this
Museum of Fine Arts, Boston. School  Search this
Type:
Interviews
Topic:
Boston school of painting  Search this
Women painters  Search this
Record number:
(DSI-AAA_CollID)8891
(DSI-AAA_SIRISBib)211076
AAA_collcode_pagemari
Theme:
Women
Lives of American Artists
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_211076

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