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N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Extent:
270 Cubic feet (1169 boxes )
7 Film reels
Type:
Collection descriptions
Archival materials
Film reels
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

George H. Clark Radioana Collection

Creator:
Clark, George Howard, 1881-1956  Search this
Source:
Electricity and Modern Physics, Division of, NMAH, SI.  Search this
Names:
American Marconi Company.  Search this
Radio Corporation of America.  Search this
Former owner:
Electricity and Modern Physics, Division of, NMAH, SI.  Search this
Extent:
220 Cubic feet (700 boxes)
Type:
Archival materials
Collection descriptions
Technical manuals
Clippings
Patents
Correspondence
Blueprints
Letters patent
Photographs
Sale catalogs
Technical drawings
Date:
circa 1880-1950
Summary:
The collection forms a documentary record of over half a century of the history of radio, with the greatest emphasis on the period 1900-1935. The collection includes materials that span the entire history of the growth of the radio industry. It is useful for those historians and other researchers interested in technological development, economic history, and the impact of applications of technology on American life.
Scope and Contents:
The materials accumulated in this collection represent the overriding collecting passion of one individual, George H. Clark. The collection forms a documentary record of over half a century of the history of radio, with the greatest emphasis on the period 1900-1935.

The collection includes materials that span the entire history of the growth of the radio industry. It is useful for those historians and other researchers interested in technological development, economic history, and the impact of applications of technology on American life.

In particular, the collection is rich in biographical information on the men who developed the technical aspects of radio and the industry; information on the inception, growth, and activities of radio companies, most notably the National Electric Signaling Company and RCA; and in photographs of all aspects of Radioana.

While most materials document technical aspects of radio, there is much information (e.g. Series 109, 134) on broadcasting and on the early history of television.

The collection, housed in over 700 boxes (about 276 linear feet), was organized into 259 numbered "classes" or series by Clark. Sixty series numbers were never used or were eliminated by Clark and combined with other series. The unused numbers are scattered throughout the filing system. The collection also includes material from series that were eliminated. These materials were never reclassified and are included as an unprocessed series at the end of the series descriptions. The collection also contains material that was never assigned a "class" designation by Clark (Lettered Series: D, E, F, G, H).

The arrangement of the collection is Clark's own; his adaptation of the Navy filing system he helped devise in 1915. Clark periodically revised the filing system and reclassified items within it.

Clark assigned class numbers to types of equipment (e.g. broadcast receivers), systems (impulse-excited transmitters and systems), scientific theories (circuit theory), and topics (company history, biography). Box 1 contains descriptions of the classification system.

When Clark classified an item and filed it he also assigned a serial number. This classification begins with 1 (or 1A) for the first item in the class and continues with successive numbers as items were added. As a consequence, the order of individual items within a series reflects the order in which Clark filed them, not any logical relationship between the items. Clark created cross references for items dealing with more than one subject by making notations on blank sheets of paper placed in related series.

Clark made cross references between series when there was no logical relationship between them; that is, when a person using the collection would not normally look in the series. For example no cross reference would be made of an engineer from series 87 (portraits) to series 4 (biography), but one would be made from series 87 to series 142 (history of television) if the item showed the engineer, say, working on a television installation.

Clark created the insignia "SRM" as the sign on the bottom of all sheets of paper numbered by him for binding. SRM stood for Smithsonian Radio Museum. This replaced the earlier though not greatly used sign "CGM." For a time about 1930, the class number on each sheet was preceded by these: "C.G.M.", for Clark, Martin, and Goldsmith, the earliest contributors to what would become the Clark Radioana Collection. After about 1933-34 Clark used C.W.C. for Clark Wireless Collection.

There are many photographs located in most series throughout the collection. But there are also three exclusive photographic series. Lettered series A, B, C. See index; and also series descriptions under lettered series.
Arrangement:
The collection is divided into 223 series.

Numbered Series 1-233:

Series 1, Library Operating System, 1915-1950

Series 2, Apparatus Type Numbers, 1916-1931

Series 3, Photographic Lists, 1925-1928

Series 4, Biographies of Radio Personages, Technical Index to Correspondents in Series 4

Series 5, History of Radio Companies, 1895-1950

De Forest Radio Company, 1905-1930s

Jenkins Televsion Corporation, 1924-1931

Marconi Wireless Telegraph Company, 1908-1929

National Electric Signaling Company, 1896-1941

Wireless Specialty Apparatus Company, 1906-1929

Radio Corporation of America, 1895-1950

Series 6, Shore Stations, 1900-1940

Series 7, Marine Stations, 1900-1930s

Series 8, Broadcasting Stations, 1910s-1940s

Series 9, Amateur Stations, 1910s-1940s

Series 10, Miscellaneous Information, 1911-1914

Series 11, Radio Antiques, 1921-1938

Series 13, Specifications of Radio Apparatus, 1910s-1930s

Series 14, General History, 1899-1950s

Series 15, Radio Companies Catalogues & Bound Advertisements, 1873-1941

Series 16, Log Books, 1902-1923

Series 17, Radio Companies' House Organs, 1896-1942

Series 18, Prime Movers, 1904-1911

Series 19, Batteries, 1898-1934

Series 20, Rectifiers, 1875-1935

Series 21, Motor Generators, 1898-1936

Series 22, Nameplates of Apparatus, 1928

Series 23, Switchboards and Switchboard Instruments, 1910-1935

Series 24, Radio Frequency Switches, 1905-1905-1933

Series 25, Transmitter Transformers, 1893-1949

Series 26, Operating Keys, 1843-1949

Series 27, Power Type Interrupters, 1902-1938

Series 28, Protective Devices, 1910-1925

Series 30, Message Blanks, 1908-1938

Series 31, Transmitter Condensers, 1849-1943

Series 32, Spark Gaps, 1905-1913

Series 33, Transmitter Inductances, 1907-1922

Series 34, Transmitter Wave Changers, 1907-1924

Series 37, ARC Transmitters, 1907-1940

Series 38, Vacuum Tube Type of Radio Transmitter, 1914-1947

Series 39, Radio Transmitter, Radio-Frequency, Alternator Type, 1894-1940

Series 41, Vacuum Tubes, Transmitting Type, 1905-1948

Series 43, Receiving Systems, 1904-1934

Series 45, Broadcast Receivers, 1907-1948

Series 46, Code Receivers, 1902-1948

Series 47, Receiving Inductances, 1898-1944

Series 48, Receiving Condensers, 1871-1946

Series 49, Audio Signal Devices, 1876-1947

Series 50, Detectors, 1878-1944

Series 51, Amplifiers, 1903-1949

Series 52, Receiving Vacuum Tubes, 1905-1949

Series 53, Television Receivers, 1928-1948

Series 54, Photo-Radio Apparatus, 1910-1947

Series 59, Radio Schools, 1902-1945

Series 60, Loudspeakers, 1896-1946

Series 61, Insulators, 1844-1943

Series 62, Wires, 1906-1945

Series 63, Microphones, 1911-1947

Series 64, Biography, 1925-1948

Series 66, Antennas, 1877-1949

Series 67, Telautomatics, 1912-1944

Series 69, Direction Finding Equipment, Radio Compasses, 1885-1948

Series 71, Aircraft Transmitters, 1908-1947

Series 72, Field or Portables Transmitters, 1901-1941

Series 73, Mobile Radio Systems, 1884-1946

Series 74, Radio Frequency Measuring Instruments, 1903-1946

Series 75, Laboratory Testing Methods and Systems, 1891-1945

Series 76, Aircraft Receivers, 1917-1941

Series 77, Field Portable Receivers, 1906-1922

Series 78, Spark Transmitter Assembly, 1909-1940

Series 79, Spark Transmitter System, 1900-1945

Series 82, Firsts in Radio, undated

Series 85: Distance Records and Tests, 1898-1940

Series 87, Photographs of Radio Executives, and Technical Types, 1857-1952

Series 90, Radio Terms, 1857-1939

Series 92, Static Patents and Static Reducing Systems, 1891-1946

Series 93, Low Frequency Indicating Devices, 1904-1946

Series 95, Articles on Radio Subjects, 1891-1945

Series 96, Radio in Education, 1922-1939

Series 98, Special Forms of Broadcasting, 1921-1943

Series 99, History of Lifesaving at Sea by Radio, 1902-1949

Series 100, History of Naval Radio, 1888-1948

Series 101, Military Radio, 1898-1946

Series 102, Transmitting & Receiving Systems, 1902-1935

Series 103, Receiving Methods, 1905-1935

Series 108, Codes and Ciphers, 1894-1947

Series 109, Schedules of Broadcasting & TV Stations, 1905-1940

Series 112, Radio Shows and Displays, 1922-1947

Series 114, Centralized Radio Systems, 1929-1935

Series 116, United States Government Activities in Radio, 1906-1949

Series 117, Technical Tables, 1903-1932

Series 120, Litigation on Radio Subjects, 1914-1947

Series 121, Legislation, 1914-1947

Series 122, History of Radio Clubs, 1907-1946

Series 123, Special Applications of Radio Frequency, 1924-1949

Series 124, Chronology, 1926-1937

Series 125, Radio Patents & Patent Practices, 1861-1949

Series 126, Phonographs, 1894-1949

Series 127, Piezo Electric Effect, 1914-1947

Series 128, ARC Transmitting & Reciving Systems, 1904-1922

Series 129, Spark Systems, 1898-1941

Series 130, Vacuum Tubes Systems, 1902-1939

Series 132, Radiophone Transmitting & Receiving System, 1906-1947

Series 133, Photo-Radio, 1899-1947

Series 134, History of Radio Broadcasting, 1908-

Series 135, History of Radiotelephony, Other Than Broadcasting

Series 136, History of Amateur Radio

Series 138, Transoceanic Communication

Series 139, Television Transmitting Stations

Series 140, Radio Theory

Series 142, History of Television

Series 143, Photographs

Series 144, Radio Publications

Series 145, Proceedings of Radio Societies

Series 146: Radio Museums

Series 147, Bibliography of Radio Subjects and Apparatus

Series 148, Aircraft Guidance Apparatus

Series 150, Audio Frequency Instruments

Series 151, History of Radio for Aircrafts

Series 152, Circuit Theory

Series 154, Static Elimination

Series 161, Radio in Medicine

Series 162, Lighting

Series 163, Police Radio

Series 169, Cartoons

Series 173, Communications, Exclusive of Radio (after 1895)

Series 174, Television Methods and Systems

Series 182, Military Portable Sets

Series 189, Humor in Radio (see

Series 169)

Series 209, Short Waves

Series 226, Radar

Series 233, Television Transmitter

Lettered Series

Series A, Thomas Coke Knight RCA Photographs, circa 1902-1950

Series B, George H. Clark Collection of Photographs by ClassSeries C, Clark Unorganized and/or Duplicate Photographs

Series D, Miscellaneous

Series E, News Clippings Series F: Radio Publications

Series G, Patent Files of Darby and Darby, Attorneys, circa 1914-1935

Series H, Blank Telegram Forms from many Companies and Countries Throughout the World

Series I (eye), Miscellaneous Series

Series J, Research and Laboratory Notebooks

Series K, Index to Photographs of Radio Executives and Technical Types

Series L, Index to Bound Volumes of Photos in Various Series

Series M, Index to David Sarnoff Photographs
Biographical / Historical:
George Howard Clark, born February 15, 1881, at Alberton, Prince Edward Island, Canada, emigrated to the United States at the age of fourteen. He worked as a railroad telegraph operator for the Boston and Maine Railroad during high school and college. In his unpublished autobiography he wrote:

In 1888, when I was a lad of seven, I suddenly blossomed out as a scrapbook addict, and for years I gave up boyhood games for the pleasure of sitting in a lonely attic and 'pasting up' my books ... By 1897, in high school, I graduated to beautiful pictures, and made many large size scrapbooks ... Around that time, too, I became infatuated with things electrical, and spent many evenings copying in pen and ink the various electrical text books in the Everett, Mass., Public Library. Clark began collecting material pertaining to wireless or radio in 1902. In 1903 he graduated from the Massachusetts Institute of Technology with a Bachelor of Science degree in Electrical Engineering. During his last year of college he specialized in radio work under the instruction of Professor John Stone Stone and after graduation went to work for Stone's radio company, the Stone Telegraph and Telephone Company, of Boston.

In 1908 Clark took a competitive examination open to all wireless engineers in the United States and entered the civilian service of the Navy. He was stationed at the Washington Navy Yard, with special additional duty at the Navy's Bureau of Steam Engineering and at the National Bureau of Standards.

In 1915 Clark helped devise a classification system for Navy equipment, assigning a code number to each item. This system of classification for blueprints, photographs, reports, and general data, was prepared by Arthur Trogner, Guy Hill, and Clark, all civilian radio experts with the US Navy Department in Washington. In 1918 Clark adopted the 1915 Navy classification system for organizing the radio data he was accumulating. Clark created the term "Radioana" at this time. He began spending his evenings and weekends pasting up his collection and numbering pages. At this time he bound the accumulated material. It totaled 100 volumes.

In July 1919, after resigning from the Navy, Clark joined the engineering staff of the Marconi Telegraph Company of America, which became part of the Radio Corporation of America (RCA) later the same year. His first work was at Belmar and Lakewood, New Jersey, assisting the chief engineer, Roy A. Weagant, in his development of circuits to reduce the interference caused by static (static reduction). Clark and his wife were assigned to the unheated Engineer's Cottage. His wife decided not to stay and left for Florida. Clark moved his trunks of wireless material to the heated RCA hotel at Belmar and spent most of the winter "pasting." As Clark mentions, "From that time on I was wedded to scraps."

After a year of work in New Jersey, Clark was assigned to the sales department in New York, where he devised the "type number system" used by RCA. This type number system, for example, gave the designation UV 201 to the company's first amplifier tube.

From 1922 to 1934 Clark was in charge of RCA's newly created Show Division, which held exhibits of new and old radio apparatus at state fairs, department stores, and radio shows. About 1928 Clark started an antique radio apparatus museum for RCA. RCA's board of directors announced:

Recognizing the importance of providing a Museum for the Radio Art to house the rapidly disappearing relics of earlier days, and the desirability of collecting for it without further delay examples of apparatus in use since the inception of radio, the Board of Directors of RCA has made an initial appropriation of $100,000, as the nucleus of a fund for the establishment of a National Radio Museum. A plan for ultimately placing the museum under the wing of the Smithsonian Institution was coupled with the goal of the Institution's gathering the largest possible library of wireless data.

Around 1933 the RCA traveling exhibition program ended and Clark started classifying his collected "radioana" material. The objects of the museum were eventually turned over for exhibit purposes to the Rosenwald Museum in Chicago and the Henry Ford Museum in Dearborn, Michigan, when space was not forthcoming at the Smithsonian. A list of objects sent to the two museums (with tag and case numbers) is in Series 1, Box A. The "radioana" collection remained under Clark's care during the 1930s, and became of increasing use to RCA. Clark continued to add to the material.

Between 1934 and 1942 Clark was in court many times regarding patent infringements. Clark's wireless data was useful and he testified frequently, for example, in RCA's suit against the United States in the Court of Claims over the Marconi tuning patents and in the Westinghouse Company's suit against the United States over the heterodyne. Patent specifications and material regarding these and other radio industry suits are found throughout this collection.

In 1946 RCA retired George Clark and denied him space to house his "radioana" collection. Clark wished to remain in New York and house the collection somewhere in the city where it would be open at all times to the public and where it would be maintained. He hoped to continue cataloguing the collection and writing books from its information. He wanted to keep the collection under his control for as long as he was capable of using it.

George H. Clark died in 1956 and his collection was subsequently given to the Massachusetts Institute of Technology. In 1959 the collection was given to the Smithsonian's new Museum of History and Technology, where space was available to house it. The collection remained in the Division of Electricity until the spring of 1983 when it was transferred to the Archives Center.
Brief Company Histories From The Radio Industry, 1900-1930s:
Introduction

At the end of the nineteenth century, when Guglielmo Marconi began his first wireless company, Western Union, Postal Telegraph, and the American Telephone and Telegraph Company (AT&T) were the major enterprises in electrical communications. General Electric, Western Electric, and Westinghouse were the major producers of electrical equipment. All these earlier developments set the stage for the expansion of the radio industry.

General Electric, which dominated the lighting industry, was formed in 1892 as a merger of the Edison and Thomson-Houston companies. It was active in building central power station equipment; controlled nearly all the important early patents in electric railways; took a leading part in the introduction of trolley systems; and was the principal supplier of electric motors. Westinghouse promoted the alternating current system and installed the first AC central station in Buffalo, NY, during the winter of 1866-1867. After years of patent litigation, in 1896 GE and Westinghouse agreed to share their patents on electrical apparatus.

American Bell Telephone Company purchased Western Electric in 1881. Western Electric had a strong patent position in telephone equipment and in industrial power apparatus, such as arc lamps, generators, motors, and switchboard equipment.

Until RCA was formed in 1919, these established electrical companies played no active part in the early development of the American radio industry. They were in difficult financial positions, reorganizing, or concentrating their efforts and resources on improving their existing products.

The revolution in "wireless" technology, which began in earnest after 1900, centered in New York City, home of the Lee de Forest and American Marconi companies, and in Boston, headquarters of John Stone Stone and Reginald Fessenden.

Information in this section was compiled from the Clark Collection; the Invention and Innovation in the Radio Industry by W. Rupert Maclaurin, Macmillan Company, New York, 1949; and Radio Pioneers, Institute of Radio Engineers, Commemorating the Radio Pioneers Dinner, Hotel Commodore, New York, NY, November 8, 1945.

The De Forest Companies

Lee De Forest (1873-1961), inventor of the three-element vacuum tube or triode (1906) and the feedback circuit, was one of the first Americans to write a doctoral thesis on wireless telegraphy: "The Reflection of Short Hertzian Waves from the Ends of Parallel Wires," Yale University, 1899. The grid-controlled tube or audion of De Forest was first a radio detector, 1906-1907; in 1912 was adapted to an amplifier; and later to an oscillator. When it was perfected as a high vacuum tube, it became the great electronic instrument of electrical communications.

De Forest began work in the Dynamo Department at the Western Electric Company in 1899. Six months later he was promoted to the telephone laboratory. In 1900 De Forest went to work for the American Wireless Telegraph Company where he was able to carry out work on his "responder." However, after three months when De Forest refused to turn over the responder to the company, he was fired.

In the following year De Forest had a number of jobs, was active as an inventor, and created numerous firms to manufacture his inventions. In 1901 De Forest joined with Ed Smythe, a former Western Electric colleague and a collaborator in his research, to found the firm of De Forest, Smythe, and Freeman. Between 1902 and 1906 De Forest took out thirty-four patents on all phases of wireless telegraphy. The responder that he had been working on for so long never proved satisfactory.

The numerous De Forest companies, reflected his many interests and his inability to carry one project through to a conclusion. Unlike Marconi, but similar to Fessenden, De Forest had great inventive skill which resulted in a great number of companies; but none lasted long. The original partnership of 1901 led to the Wireless Telegraph Co. of America (1901), the De Forest Wireless Telegraph Company (Maine) (1902), and the American De Forest Wireless Telegraph Company (1903), to name a few.

The American De Forest Wireless Telegraph Company was incorporated after De Forest met a stock promoter, Abraham White. While many stations were built by this company, many never sent a message due to static interference. In 1907 two speculators from Denver with large holdings of company stock put the company out of business. The assets were sold to a new company that these speculators organized, the United Wireless Telephone Company. De Forest was forced to resign. He took the triode patents with him.

De Forest joined with one of White's stock salesmen, James Dunlop Smith, and together with De Forest's patent attorney, Samuel E. Darby, they formed a new corporation, the De Forest Radio Telephone Company in 1907. This company set out to develop wireless communication by means of the radio telephone.

In January 1910 De Forest staged the first opera broadcast, with Enrico Caruso singing. The Radio Telephone Company went bankrupt in 1911 following an aborted merger with North American Wireless Corporation. In 1913 he reorganized the company as the Radio Telephone and Telegraph Company and began producing the triode.

The Marconi Company brought a patent suit, claiming the triode infringed on the Fleming valve to which it had rights. In 1916 the court decided that Marconi had infringed the three element De Forest patent and that De Forest had infringed the two element Fleming valve. The result was that neither company could manufacture the triode.

In 1920 RCA acquired the De Forest triode rights through cross-licensing agreements with AT&T which had recently purchased the rights to it. De Forest's company was no match for GE, Westinghouse, and RCA. The De Forest Radio Company (1923) went bankrupt in 1928, was reorganized in 1930, and went into receivership in 1933. RCA eventually purchased its assets.

Marconi Companies

Guglielmo Marconi (1874-1937) came from a wealthy and well connected Italian family. He was able to spend his time developing his inventions and following his own course of action. Marconi spent his entire life developing wireless communication into a "practical" reality. In 1905 Marconi invented a directional antenna. In 1909 he shared with Karl Ferdinand Braun the Nobel prize in physics. And in 1912 he invented the time spark system for the generation of continuous waves. The principal patents in his name were improved types of vertical antennas; improved coherer; magnetic detector for the detection of wireless signals; and improvements on methods of selective tuning. Two other inventions of great importance to the Marconi companies' patent structure were the Oliver Lodge tuning patent and the Ambrose Fleming valve.

In 1895 Marconi made the first successful transmission of long wave signals. The following year he met William Preece, engineer-in-chief of the British Post Office, who was interested in inductive wireless telegraphy. This meeting led to the formation in 1897 of the Marconi Wireless Telegraph Company Ltd. In 1898 he transmitted signals across the English Channel. In 1899 an American subsidiary was formed. The various Marconi companies were the dominant enterprises in both British and American wireless until 1919 when RCA was formed.

From a business standpoint, wireless did not become profitable until long distance communications were accomplished. On December 12, 1901 in St. John's, Newfoundland, Marconi received a telegraph signal in the form of repetitions of the Morse telegraphic letter "S" transmitted from the Marconi station at Poldhu, Cornwall, England. This success, however, was met by opposition from vested interests, particularly the Anglo-American Telegraph Company whose cables terminated in Newfoundland.

So as not to restrict his company's future to one front alone, Marconi decided to exploit the field of communication with ships at sea. In order to control this field he decided in 1900 to lease his apparatus rather than sell it outright. This strategy did not work. Competition developed in Germany (Telefunken Corporation) and the United States (American De Forest and its successor, United Wireless) and Marconi was forced to sell rather than lease apparatus to the navies of various countries. He nevertheless retained numerous restrictions. This led to further friction. At the height of this debacle English stations worldwide refused to communicate with ships without Marconi equipment. This absurd and dangerous situation had to change and coastal stations opened up to all senders in 1908.

Marconi's system was based on spark technology. He saw no need for voice transmission. He felt the Morse code adequate for communication between ships and across oceans. He, along with most others, did not foresee the development of the radio and the broadcasting industry. He was a pragmatist and uninterested in scientific inquiry in a field where commercial viability was unknown.

For these reasons Marconi left the early experimentation with the radio telephone to others, particularly Lee De Forest and Reginald Fessenden.

National Electric Signaling Company

Canadian-born Reginald Fessenden (1866-1932), one of the principal early radio inventors and the first important inventor to experiment with wireless, left the University of Pittsburgh in 1900 to work for the U.S. Weather Bureau. There he invented the liquid barretter, an early radio receiver, and attempted to work out a means for wireless transmission of weather forecasts. After a squabble over patent rights, Fessenden resigned in 1902.

The National Electric Signaling Company (NESCO), primarily intended to support Fessenden's work on wireless, telegraphy, and telephony, was formed by Fessenden and two Pittsburgh capitalists, Hay Walker, Jr. and Thomas H. Given. It began as an inventor's laboratory and never proved successful as a business venture.

Fessenden recognized that a continuous wave transmission was required for speech and he continued the work of Nikola Tesla, John Stone Stone, and Elihu Thomson on this subject. Fessenden felt he could also transmit and receive Morse code better by the continuous wave method than with a spark-apparatus as Marconi was using.

In 1903 Fessenden's first high-frequency alternator needed for continuous wave transmission was built to his specifications by Charles Steinmetz of GE. In 1906 Fessenden obtained a second alternator of greater power from GE and on Christmas Eve broadcast a program of speech and music. The work on this alternator was given to Ernst F. W. Alexanderson. It took years for Alexanderson to develop an alternator capable of transmitting regular voice transmissions over the Atlantic. But by 1916 the Fessenden-Alexanderson alternator was more reliable for transatlantic communication than the spark apparatus.

Fessenden also worked on continuous-wave reception. This work arose out of his desire for a more effective type of receiver than the coherer, a delicate device that was limited by its sensitivity on a rolling ship at sea. In 1903 he developed a new receiving mechanism - the electrolytic detector.

As his work progressed Fessenden evolved the heterodyne system. However, due to faulty construction and the fact that it was ahead of its time, heterodyne reception was not fully appreciated until the oscillating triode was devised, thus allowing a practical means of generating the local frequency.

Between 1905 and 1913 Fessenden developed a completely self-sustaining wireless system. However, constant quarrels between Fessenden, Walker, and Given culminated in Fessenden's forming the Fessenden Wireless Company of Canada. He felt a Canadian company could better compete with British Marconi. As a result, his backers dismissed Fessenden from NESCO in January of 1911. Fessenden brought suit, won, and was awarded damages. To conserve assets pending appeal, NESCO went into receivership in 1912, and Samuel Kintner was appointed general manager of the company.

In 1917 Given and Walker formed International Signal Company (ISC) and transferred NESCO's patent assets to the new company. Westinghouse obtained majority control of ISC through the purchase of $2,500,000 worth of stock. The company was then reincorporated as The International Radio Telegraph Company. The Westinghouse-RCA agreements were signed in 1921 and International's assets were transferred to RCA.

RCA

The development of the radio industry accelerated after 1912. This was due to several factors, the most important of which was the passage of legislation by the US government requiring ships at sea to carry wireless. This created a market incentive and spurred the growth of the industry. Also, with the outbreak of World War I, the larger electrical companies turned their manufacturing output to radio apparatus, supporting the war effort. Three firms were prominent in this industrial endeavor: AT&T, GE, and Westinghouse.

AT&T's early contributions to this effort centered on their improvements of De Forest's triode, particularly in the evolution of circuits, the redesign of the mechanical structure, and an increase in the plate design. The importation of the Gaede molecular pump from Germany created a very high vacuum. The resulting high-vacuum tube brought the practical aspects of the wireless telephone closer to reality. By August 1915 speech had been sent by land wire to Arlington, Va., automatically picked up there via a newly developed vacuum-tube transmitter, and subsequently received at Darien, Canal Zone. By 1920 AT&T had purchased the rights to the De Forest triode and feedback circuit, and had placed itself in a strong position in the evolution of radio technology.

GE centered its efforts on the alternator, assigning Ernst F. W. Alexanderson to its design, and on further development of vacuum tube equipment for continuous wave telegraph transmission. By 1915 Alexanderson, Irving Langmuir, William D. Coolidge, and others had developed a complete system of continuous wave transmission and reception for GE.

As can be seen, both AT&T and GE were diverting major time and expenditures on vacuum tube research. This inevitably led to patent interferences and consequently, to cross-licensing arrangements.

Westinghouse was not in the strategic position of GE and AT&T. Nevertheless, during the war it did manufacture large quantities of radio apparatus, motors, generators, and rectifiers for the European and American governments. Postwar moves led Westinghouse into full partnership with the other two companies.

By the end of the war, all three companies had committed significant resources to wireless. They were hampered internationally, however, by the Marconi Company's dominant status, and in the United States they were blocked by opposing interests with control of key patents.

The US government also was concerned with this lack of solidarity in the wireless industry and over the British domination of the field worldwide. This impasse set a fascinating and complicated stage for the formation of the RCA.

Owen D. Young, legal counselor for GE, was instrumental in breaking the impasse. Through an innovative and far-reaching organizational consolidation, Young was able to persuade British Marconi that persistence in monopoly was a fruitless exercise, because of the strong US government feelings. Marconi, realizing the harm of a potential American boycott, finally agreed to terms. GE purchased the controlling interest in American Marconi, and RCA was formed. Young was made chairman of the board of RCA, while Edwin J. Nally and David Sarnoff of the old American Marconi were appointed president and commercial manager respectively.

On July 1, 1920, RCA signed a cross-licensing agreement with AT&T. The telephone company purchased one half million shares of RCA common and preferred stock for several considerations -- the most important being that all current and future radio patents of the two companies were available to each other royalty-free for ten years. Many provisions of these agreements were ambiguous and led to later squabbles between the RCA partners.

In May 1920 Westinghouse, which had an efficient radio manufacturing organization, formed an alliance with the International Radio and Telegraph Company (NESCO's successor). Westinghouse's part ownership gave them control of Fessenden's patents, particularly continuous-wave transmission and heterodyne transmission. Westinghouse also wisely purchased in October of 1920 Armstrong's patents on the regenerative and superheterodyne circuits -- which also included some of Columbia University professor Michael Pupin's patents. This placed Westinghouse in a strong bargaining position vis-à-vis RCA and in their new consolidated corporation. Westinghouse joined the growing group of radio companies on June 30, 1921. With these mergers, RCA agreed to purchase forty percent of its radio apparatus from Westinghouse and sixty percent from GE.

Through these and other legal arrangements, RCA obtained the rights to over 2,000 patents. These amounted to practically all the patents of importance in the radio science of that day. As a result, other firms in the radio industry, for example, the United Fruit Company and the Wireless Specialty Apparatus Company, entered into cross-licensing arrangements with RCA.

RCA also made arrangements internationally with the three dominant companies in radio communication in their respective countries. British Marconi, Compagnie Generale de Telegraphie sans fil, and Telefunken. Each corporation was given exclusive rights to use the other companies' patents within their own territories.

The rise of amateur radio in the 1920s and, to a greater extent, the demand for new products by the general public contributed to the rise of the broadcasting industry. This put a strain on the earlier agreements between the major radio corporations and between 1921 and 1928 there was a struggle over patents for control of the evolving medium.

An initial attempt by AT&T to control the broadcasting industry -- using its earlier cross-licensing agreements to manufacture radio telephone transmitting equipment -- began with AT&T's disposal of RCA stock holdings in 1922-1923. It ended in 1926 with a new cross-licensing agreement which gave AT&T exclusive patent rights in the field of public service telephony and gave GE, RCA, and Westinghouse exclusive patent rights in the areas covered by wireless telegraphy, entertainment broadcasting, and the manufacture of radio sets and receiving tubes for public sale.

In 1926 after the agreements were finalized, RCA, GE, and Westinghouse joined forces and established the National Broadcasting Company (NBC). Fifty percent of the stock went to RCA, thirty percent to GE, and twenty percent to Westinghouse. The new company was divided into three divisions: the Red, Blue, and Pacific Networks. Independent, competing networks soon emerged. William S. Paley and his family formed the Columbia Broadcasting System (CBS) in 1927. The Mutual Broadcasting System was formed in 1934.

By 1928 RCA had strong patent positions in all major areas of the radio industry, including the research, development and manufacture of vacuum tubes and speakers. Most small companies entering the industry in the 1920s produced their products based on prior research by others and on expired patents. An RCA license, therefore, was essential for the manufacture of any modern radio set or vacuum tube.

In the late 1920s new developments in the reproduction of sound, produced significant changes in the phonograph industry. Among those new developments were the introduction of the electronic record, and the marketing of the Radiola 104 Loudspeaker in 1926. In 1929 RCA purchased the Victor Talking Machine Company. This changed not only the quality but the sales of the phonograph and the phonograph record. A new entertainment industry was born and an ever-expanding market for consumer products was created with cultural implications that continue today.

Telefunken

German industrialists were eager to break the Marconi Company's monopoly. Although Marconi had patents on his inventions in Germany, the Germans developed a rival system through the Telefunken Corporation, incorporated in 1903, based on the inventions of Professor Ferdinand Braun, Dr. Rudolf Slaby, and Count George von Arco.

Before 1903 the Braun-Siemens and Halske system had been developed by Gesellschaft fur Drahtlose Telegraphie (GFDT). The Slaby-Arco system had been developed by Allgemeine Electrizitats-Gesellschaft. After litigation over patents, the German court handed down a decision in favor of the GFDT. The Kaiser, with national interests in mind, ordered that the rivalry cease. The two systems were amalgamated under GFDT, and became known as the Telefunken.

Chronology of Some Significant Events In The History of The Radio Industry

1895 -- Marconi experiments with Hertz's oscillator and Branley's coherer.

1897 -- In March Marconi demonstrates his wireless system on Salisbury Plain, near London, and files a complete patent specification. In May trials of Marconi's system are made over water between Lavernock and Flatholm, a distance of three miles. On May 13, communication is established between Lavernock Point and Brean Down, a distance of eight miles. German scientist Professor Slaby is present. The first Marconi station is erected at the Needles, Isle of Wight. A distance of fourteen and one-half miles is bridged by wireless. In December the Marconi station at the Needles communicates with a ship eighteen miles at sea.

1898 -- In England Oliver Lodge files a complete specification covering inventions in wireless telegraphy.

1899 -- The New York Herald uses Marconi's wireless telegraphy to report the progress of the International Yacht races between the Columbia and the Shamrock off New York harbor in September. US. Navy vessels make trials of Marconi's wireless telegraph system. The cruiser New York and the battleship Massachusetts are equipped with apparatus. Fessenden develops improvements in methods of wireless telegraph signaling.

1900 -- The Marconi International Marine Communication Company is organized on April 25th in London. Reginald Aubrey Fessenden begins work at the United States Weather Bureau. Over the next two years he invents the liquid barretter, an improved radio receiver.

1901 -- In February on board the SS Philadelphia, Marconi receives wireless signals over a distance of 1,551 miles. In March Marconi wireless telegraph service begins between islands of the Hawaiian group. On December 12, Marconi receives transatlantic signal at St. John's, Newfoundland from Poldhu, Cornwall, England. The Canadian government orders two Marconi telegraph sets for use at coastal points along the Strait of Belle Isle.

1901 -- Fessenden procures US patent no. 706737 for a system of radio signaling employing long waves (low frequency). De Forest develops a system of wireless telegraphy in Chicago. 1903-06 10,000 to 50,000 cycle machines, 1 kW, are developed by Steinmetz and by Alexanderson of GE for Fessenden. 1905 Marconi procures patent number 14788 in England, covering the invention of the horizontal directional antenna.

1906 -- At Brant Rock, Massachusetts, Fessenden employs a generator of one-half kW capacity, operating at 75,000 cycles, for radio purposes. He succeeds in telephoning a distance of eleven miles by means of wireless telephone apparatus.

1907 -- De Forest procures a U. S. patent for an audion amplifier of pulsating or alternating current.

1908 -- Marconi stations in Canada and England are opened for radio telegraph service across the Atlantic. Fessenden constructs a 70,000-cycle alternator with an output of 2.5 kW. at 225 volts, for radio signaling purposes. He reports successful radio telephone tests between Brant Rock and Washington, DC, a distance of 600 miles.

1909 -- US House of Representatives passes the Burke Bill for the compulsory use of radio telegraphy on certain classes of vessels. The United Wireless Telegraph Company and the Radio Telephone Company of New York (De Forest and Stone systems) begin the erection of radio stations in the Central and Western states. Marconi shares with Ferdinand Braun of Germany the Nobel prize in recognition of contributions in wireless telegraphy.

1910 -- An act of the US government requires radio equipment and operators on certain types of passenger ships. The Glace Bay, Nova Scotia, Marconi station is opened in September. This station communicates with Clifden, Ireland. The transatlantic tariff is seventeen cents a word.

1911 -- A radio section is organized by the US Department of Commerce to enforce the provisions of national radio legislation. Marconi Wireless Telegraph Company acquires the Lodge-Muirhead patents.

1912 -- Rotary gap is used with Fessenden 100 kW 500 cycle spark set at NAA, the Navy's first high-power station at Arlington, Virginia. Marconi Wireless of America acquires property of the United Wireless Telegraph Company. British Marconi secures the important radio patents of Bellini and Tosi, Italian inventors. Wreck of the SS Titanic on April 15th. The act of 1910 is extended on July 23 to cover cargo vessels. requires an auxiliary source of power on ships and two or more skilled radio apparatus operators on certain types of passenger ships. On August 13, an act provides for licensing radio operators and transmitting stations.

1912-1913 -- High vacuum amplifying tubes (an improvement on De Forest's), using the findings of pure science, are produced almost simultaneously in two great industrial laboratories, by Dr. H. D. Arnold of AT&T and Irving Langmuir of GE.

1915 -- De Forest Ultra-audion three-step (cascade) audio amplifier is announced and introduced into practice.

1916 -- GE and the Western Electric Company develop the first experimental vacuum tube radiotelephone systems for the Navy.

1917-1918 -- First production of vacuum tubes in quantity, both coated filament and tungsten filament types, by Western Electric Company and GE.

1918 -- Lloyd Espenschied procures US patent number 1,256,889 for the invention of a duplex radio telegraph system. (See Lloyd Espenschied Papers, Archives Center, NMAH, Collection #13.) The House of Representatives passes a resolution on July 5, authorizing the President to take over management of telegraph and telephone systems due to war conditions.

1919 -- Bills are introduced in Congress for permanent government control of radio stations. The widespread resentment of amateurs has more to do with the defeat of these bills than the objections of commercial companies. Roy Alexander Weagant, New York, reports having developed means of reducing disturbances to radio reception caused by atmospherics or static. This is the first successful static-reducing system. GE purchases the holdings of the British Marconi Company in the Marconi Wireless Telegraph Company of America, the name of the latter company being changed to Radio Corporation of America (RCA) in October. Edward J. Nally is elected president of the new company.

1920 -- E. F. W. Alexanderson is appointed Chief Engineer of RCA. RCA begins the installation of 200-kW Alexanderson alternators at Bolinas, California, and Marion, Massachusetts. The Tropical Radio Telegraph Company, a subsidiary of the United Fruit Company, New York, operates ten long-distance radio stations at points in Central and South Americirca RCA purchases 6,000 acres at Rocky Point, Long Island, New York, and begins erection of a Radio Central station, comprising a number of operating units for communication with European stations and stations in South Americirca On May 15, RCA inaugurates radio telegraph services between installations at Chatham and Marion, Massachusetts, and stations at Stavanger and Jaerobe, Norway. Westinghouse Company's radio station KDKA, Pittsburgh, Pennsylvania, broadcasts returns of the national elections, November 2. Development, design, and manufacture by GE of the early receiving and transmitting tubes made available to the public by RCA (UV-200,201,202). Radio telegraph stations and properties taken over by the government under war time powers are returned to their owners at midnight, February 29. The government calls for bids for the sale of large quantities of surplus radio and telegraph and telephone apparatus purchased for war needs and not used.

1921 -- RCA develops Vacuum tubes UV-200(detector) and UV-201(amplifier) -- both triodes with brass shells known as the UV base, and incorporating a filament that required 1 ampere at 5 volts for operation -- for storage battery operation; and at the same time also released to the public the WD-11 for dry cell operation, which employed an oxide-coated tungsten filament. RCA station at Rocky Point, Long Island, opens on November 5. WJZ station established by the Westinghouse Company in Newark, NJ. RCA broadcast station at Roselle Park, NJ (WDY) opens on December 15. It continues operation until February 15, 1922, when its operation is transferred to WJZ, Newark, previously owned by Westinghouse. RCA installs 200-kW alternator at Tuckerton, NJ.

1922 -- First use of tube transmitters by RCA for service from the United States to England and Germany. RCA begins substitution of tube transmitters on ships to replace spark sets. RCA begins replacement of crystal receivers by tube receivers on ships.

1923 -- Broadcast stations WJZ and WJY opened in New York in May by RCA. WRC opens in Washington on August 1. The UV-201A, receiving tubes developed by GE and consuming only 1/4 of an ampere are introduced by RCA. Tungsten filaments coated and impregnated with thorium were employed.

1924 -- Edwin H. Armstrong, demonstrates the superheterodyne receiver on March 6th. In November RCA experiments with radio photographs across the Atlantic. RCA markets the superheterodyne receivers for broadcast reception.

1925-26 -- Dynamic loudspeakers introduced. Magnetic pick-up phonograph recording and reproduction developed. RCA opens radio circuit to Dutch East Indies. Direction-finders introduced on ships.

1927 -- Fully self-contained AC radio receivers introduced.
Provenance:
The collection was donated to the Smithsonian in 1959.
Restrictions:
The collection is open for research use.

Gloves must be worn when handling unprotected photographs, negatives, and slides.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Radio engineers -- 1880-1950  Search this
Electric engineers -- 1880-1950  Search this
Radio -- History  Search this
Electricity -- 1880-1950  Search this
Communication -- 1880-1950  Search this
Genre/Form:
Technical manuals -- Electrical equipment
Clippings
Patents
Correspondence -- 1930-1950
Blueprints
Letters patent
Photographs -- 1850-1900
Sale catalogs -- Electrical equipment -- 1880-1950
Technical drawings
Photographs -- 1900-1950
Citation:
George H. Clark Radioana Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0055
See more items in:
George H. Clark Radioana Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0055
Online Media:

Black Europe / by Jeffrey Green, Rainer E. Lotz and Howard Rye

Title:
Sounds and images of Black people in Europe pre-1927
Producer:
Green, Jeffrey P.  Search this
Lotz, Rainer E.  Search this
Rye, Howard  Search this
Author:
Bergmeier, Horst  Search this
Nowakowski, Konrad  Search this
Ziegler, Susanne  Search this
Mahrenholz, Hans-Jürgen  Search this
Stoecker, Holger  Search this
Performer:
Weeks, Seth prf  Search this
Davis, Belle prf  Search this
Woolf, Gipsy 1882-1986 prf  Search this
Fields, Arabella 1879- prf  Search this
Zabriskie, Pete prf  Search this
Hampton, Pete prf  Search this
Bowman, Laura 1881-1957 prf  Search this
Carlisle, George Horace 1883-1963 prf  Search this
Wellmon, Harry prf  Search this
Johnson, Jack 1878-1946 prf  Search this
Roberts, Bob 1885 or 1889-1926 prf  Search this
Boyd, Joseph 1870- prf  Search this
Garland, Will 1878-1938 prf  Search this
Jenkins, Edmund Thornton 1894-1926 prf  Search this
Parker, Herbert Eugene 1896- prf  Search this
Mitchell, Louis A. 1885-1957 prf  Search this
Dixon, Rudolph 1896-1944 prf  Search this
Dove, Evelyn 1902-1987 prf  Search this
Jones, Russell 1892-1959 prf  Search this
Payne, John 1872- prf  Search this
Hayes, Roland 1887-1977 prf  Search this
Stretton, Gordon prf  Search this
Boucher, James 1902-1973? prf  Search this
Granstaff, Earl 1893 or 1894-1929 prf  Search this
Sissle, Noble 1889-1975 prf  Search this
Blake, Eubie 1887-1983 prf  Search this
Wooding, Sam 1895-1985 prf  Search this
Briggs, Arthur 1899-1991 prf  Search this
Caillaux, Pierre de prf  Search this
Pollard, Hughes 1892-1926 prf  Search this
Baker, Josephine 1906-1975 prf  Search this
Hednoff, Harry 1896-1982 prf  Search this
Tessema Eshete 1876-1964 prf  Search this
Ransome-Kuti, J. J (Josaiah Jesse) 1855-1930 prf  Search this
Plaatje, Sol. T (Solomon Tshekisho) 1876-1932 prf  Search this
Cole, M (Singer) prf  Search this
Martin, E. O. prf  Search this
Nathaniels, R. C. -1962 prf  Search this
Solanke, Ladipo prf  Search this
Four Black Diamonds (Musical group) prf  Search this
Black Troubadours prf  Search this
Georgia Piccaninnies (Musical group) prf  Search this
Ciro's Club Coon Orchestra prf  Search this
Savoy Quartet prf  Search this
Versatile Four (Musical group) prf  Search this
Dan & Harvey's Jazz Band prf  Search this
Famous Broadway Band prf  Search this
Layton and Johnstone prf  Search this
Hatch and Carpenter prf  Search this
Four Harmony Kings prf  Search this
Author:
Coleridge-Taylor, Samuel 1875-1912 Scenes from The song of Hiawatha Hiawatha's wedding feast Selections  Search this
Coleridge-Taylor, Samuel 1875-1912 Songs op. 37 Elëanor  Search this
Phonothèque nationale (France)  Search this
Humboldt-Universität zu Berlin Lautarchiv  Search this
Berliner Phonogramm-Archiv  Search this
Exposition universelle internationale de 1900 (Paris, France)  Search this
Physical description:
2 volumes : color illustrations, facsimiles, maps, portraits ; 31 cm + 1 case of 44 sound discs (digital, mono. ; 4 3/4 in.) + 1 CD-ROM (PDF ; 4 3/4 in.)
Type:
Music
Folklore
Field recordings
Place:
Europe
Africa
Date:
2013
C2013, p2013
To 1921
1921-1930
Topic:
Blacks  Search this
African Americans--Influence  Search this
African Americans  Search this
Music  Search this
Folk music  Search this
Popular music  Search this
Ragtime music  Search this
String band music  Search this
Spirituals (Songs)  Search this
Jazz  Search this
Minstrel music  Search this
African languages  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1036702

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