The collection documents the invention of the Jogbra and includes biographical materials, business records, photographs, promotional, marketing and advertising materials, correspondence and audiovisual materials.
Scope and Contents:
The collection documents the invention of the sports bra primarily through marketing and promotional materials. The collection also documents the Jogbra, Inc. company activities, and includes biographical materials, business records, promotional, marketing and advertising materials, photographs, patent records, and audiovisual materials.
The collection is divided into six series.
Series 1: Biographical Materials, 1980-2006
Series 2: Business Records, 1979-1999
Subseries 2.1: JBI, Inc., 1979-1996
Subseries 2.2: Champion Jogbra, 1988-1999
Series 3: Photographs, 1978-2008
Series 4: Promotional and Marketing Materials, 1979-2000
Series 5: Patent Records, 1978-2003
Series 6: Audiovisual Materials, 1993
Biographical / Historical:
Lisa Lindahl was frustrated by the inadequacy of her everyday bra when she began jogging in the early 1970s. When her sister, Victoria Woodrow began jogging she met with the same issues and called Lisa to ask what she did about it. Commiserating over their problems, Victoria asked, "What do you do about all the breast movement? It's so uncomfortable." And Lisa said, "I don't know. It really is uncomfortable." Victoria said, "Why isn't there a jock strap for women?" Lisa laughed back and said, "Yeah, same idea, different part of the anatomy. Wouldn't that be great?" The sisters hung up laughing and Lisa sat down and opened up a spiral notebook to record her thoughts and design criteria for this "jock bra." "Here's a bra made just for jogging. What would it do?" And Lindahl wrote, "Okay, the straps would not fall off my shoulders and there wouldn't be any hardware to dig in and it would be comfortable and maybe even breathable, and it would stop my breasts from bouncing."
Lindahl engaged her childhood friend Polly Palmer Smith in her effort to solve the bra problem. They found no suitable products in retail stores, but were inspired by Lisa's husband, Al Lindahl, who took a jock strap and pulled it over his head and down over his chest and said, "Hey ladies, here's your jock bra." Lisa said, "I had to get into the act, so I jumped up and said, "Let me try it. Let me try." And I pulled his jock strap up and over my head and pulled the pouch over my breast and the waistband of the jockstrap went around my rib and I kind of jumped up on bed and I said, "Polly, Polly, look at this, look at this." They went to multiple stores and inquired but could not find a bra that fit their needs--a bra that kept the breasts pressed flat against the chest and eliminated motion. They also wanted something without seams and hooks, wire or other metal elements. Lindahl, along with Polly Palmer Smith, a childhood friend from New Jersey, sewed a pair of jockstraps together creating a few prototypes.
Smith introduced Lindahl to Hinda Schreiber, a fellow costume designer and classmate at New York University. Schreiber worked as an assistant to Smith at the Champlain Shakespeare Festival held at the University of Vermont in the summer of 1977. With interest in and enthusiasm for the idea of creating more jogbras, Schreiber joined Lindahl and Smith. They called their product the "jockbra" but later changed it to "Jogbra," figuring that the word "jock" might be a turn-off for some women. On November 20, 1979, US Patent 4,174,717 for an athletic brassiere was issued to the three co-inventors. Subsequent US patents include:
Eugenie Z. Lindahl, Hinda S. Schreiber, and Polly P. Smith, Des. 259,370 for a brassiere, 1981; and US 4,311,150 for an athletic brassiere, 1982.
Eugenie Z. Lindahl and Hinda Schreiber, Des. 260,445 for an athletic shirt, 1981 and Des. 301,518 for a brassiere, 1989.
LaJean Lawson and Hinda Miller, US 6,083,080 for a protective brassiere with local energy absorption, 2000.
Lesli R. Bell and Eugenie Z. Lindahl, US 6,860,789 for a compression garment, 2005.
Lindahl started the company Jogbra, Inc. in 1977 and then re-named it SLS, Inc. (for Smith, Lindahl, Schreiber) in early 1978. As President of the company, Lindahl issued equal shares to herself, Smith and Schreiber. The name changed again to Jogbra Inc., for a brief time, before finally becoming JBI, Inc. in the early 1980s. Marketing their new product (with start-up capital lent by Miller's father, Bruce L. Schreiber) was a challenge. According to Lindahl, buyers for sporting goods stores were "squeamish" about displaying bras, which did not look like lingerie, but an athletic garment. Stores that did feature the jogbra were pleased by how well it sold. Miller placed strong emphasis on the point of purchase advertising and packaging. The jogbra line of products expanded to include a women's and men's sport brief, the Thermobra and Thermobrief. Soon, a number of other manufacturers, including Vanity Fair, Olga, and Warner, were entering the sports bra market.
JBI, Inc. was bought by Playtex Apparel, Inc. in 1990 and Playtex Apparel sold it to the Sara Lee Corporation in 1991. Throughout these transitions, Schreiber served as began as Vice-President and, in 1983, became President of the then JBI, Inc. when Lindahl became CEO and Chair of their Advisory Board of Directors. Smith was never active in the company and had become a minority shareholder. When JBI, Inc. was sold to Playtex Apparel, Miller and Lindahl became co-presidents of the new Jogbra Division until Lindahl left the company in 1991. Miller (née Schreiber) continued to serve as president and became CEO of the Champion Jogbra Division of Sara Lee in 1994. Miller left the company in 1997 to pursue other interests.
Lisa Z. Lindahl (November 23, 1948-) was born Eugénie Louise Zobian in Montclair, New Jersey to Florence and Ernest Zobian. The Zobians had four children, Ernest Jr., Mark, Victoria, and Eugénie, known as "Lisa." Lindahl graduated from Vernon Court Junior College in Newport, Rhode Island (1968), the Katherine Gibbs Secretarial School (1969), and later graduated from the University of Vermont with a bachelor's degree in education . She received a master's degree in culture and spirituality from Holy Names University in California in 2007. In 1970, Lindahl married Alfred Lindahl and divorced in 1978. Lindahl was diagnosed with epilepsy at age four and would later serve as Senior Vice President of the Board of Directors of the Epilepsy Foundation from 1991 to 2000 where, as Chair of the Women and Epilepsy Task Force she brought legitimacy to the gender differences in epilepsy and epilepsy treatments. In 2001, Lindahl co-founded, with Dr. Lesli Bell, the Lightning2 Company (dba Bellisse) to design and market their patented Compressure Comfort Bra, a compression garment for women suffering from lymphedema. Lindahl is the author of two books: Beauty As Action, The Way of True Beauty and How Its Practice Can Change Our World (2017) and Unleash the Girls, The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me), (2019). She continues to write and pursue other artistic interests.
Hinda Schreiber Miller (April 18, 1950-) was born in Montreal, Quebec, Canada. She graduated from the Parsons School of Design (B.F.A., 1972) and from New York University (M.F.A., 1976). A costume designer by training, Miller taught costume design at the University of South Carolina. Miller later became a Vermont state senator (2002-2013) representing the Chittenden District which includes all of Chittenden County. Miller ran unsuccessfully for mayor of Burlington, Vermont in 2006. She is presently president of DeForest Concepts, a consulting firm specializing in small business and the promotion of women entrepreneurs. Miller is married to Dr. Joel Miller and has two children.
Polly Palmer Smith (November 10, 1949-) was born in Montclair, New Jersey. She graduated from the Moore College of Art & Design with a (B.F.A., XXXX) and New York University (M.F.A., 197X). She joined the Jim Henson Company in 1978 where she worked as a costume designer for twenty-five years. Smith worked on films such as the Dark Crystal, The Muppets Take Manhattan, and Labyrinth. Some of her television work includes Fraggle Rock and Muppet Treasure Island. Smith received Emmy nominations for her designs for The Jim Henson Hour (1988) and Muppets Tonight (1996) and she received seven Emmy awards for her designs on Sesame Street. Smith also co-designed costumes for the television series The StoryTeller (1986-1988) which won a British Academy of Film and Television Arts (BAFTA) award for Best Costumes in 1989.
Polly Palmer Smith (November 10, 1949-) was raised in Montclair, New Jersey. She graduated from the Moore College of Art & Design with a (B.F.A., 1971) and New York University (M.F.A., 1975). She joined the Jim Henson Company in 1978 where she worked as a costume designer for twenty-five years. Smith worked on films such as the Dark Crystal, The Muppets Take Manhattan, and Labyrinth. Some of her television work includes Fraggle Rock and Muppet Treasure Island. Smith received Emmy nominations for her designs for The Jim Henson Hour (1988) and Muppets Tonight (1996) and she received seven Emmy awards for her designs on Sesame Street. Smith also co-designed costumes for the television series The StoryTeller (1986-1988) which won a British Academy of Film and Television Arts (BAFTA) award for Best Costumes in 1989.
The introduction of the sports bra made greater sports participation possible for many American women. Many women were reluctant to engage in sports such as running, basketball, and tennis because of the embarrassment and discomfort associated with excessive breast motion. The passage of Title IX (1972) and James Fixx's popular 1977 book, The Complete Book of Running, contributed to the increased popularity of sports for women. This increase in women's sports exposed the inadequacies of conventional brassieres for athletic use: weight shifts from bouncing caused straps on ordinary brassieres to slip around or off the shoulder; excessive motion caused friction and chafed skin; and hooks or other metallic elements tended to poke into the skin; and excessive bouncing caused soreness.
Materials at Other Organizations
Vermont Historical Society
Champion jogbra [publicity folder], 1988-2004
Summary: This packet of information contains photocopies and reprints of articles and advertisements from various publications, and press releases, published or released between 1988-2004, about the creation and development of the women's sports bra, Jogbra, by its inventors Hinda Miller and Lisa Lindahl.
The Metropolitan Museum of Art
Jogbra Brassiere, 1979. See Accession: 1980.51.
The Division of Culture and the Arts, National Museum of American History, holds Jogbra-related artifacts. See accession 2013.0322.
The collection was donated by Hinda Miller in 2013.
Collection is open for research.
Reference copies do not exist. Use of these materials requires special arrangement. Gloves must be worn when handling unprotected photographs and negatives.
Social Security numbers are present and numbers have been rendered unreadable and redacted. Researchers may use the photocopies in the collection. The remainder of the collection has no restrictions.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Dwight William Tryon (1849-1925) was a noted American landscape painter whose painting style is associated with American tonalism. His paintings gained international recognition from the 1880s through the 1920s. Charles Lang Freer was his primary patron. Tryon taught art at Smith College and became head of the Art Department. The Tryon papers, dating from circa 1872 to 1930, document Tryon's professional and personal life and include correspondence, photographs, a sketchbook, and newspaper clippings.
Scope and Contents:
The Dwight William Tryon papers span circa 1872 to 1930 and measure .5 linear feet. The collection contains: nineteen photographs, a sketchbook, a letter, and five newspaper clippings.
The collection is arranged into 4 series: Series 1: Photographs, circa 1872 - 1915, no date, Series 2: Sketchbook, 1887-1888, no date, Series 3: Correspondence, June 17, 1895, Series 4: Newspaper Clippings, 1923, 1925, 1930, no date
Biographical / Historical:
American landscape painter Dwight William Tryon was born in Hartford, CT on August 13, 1849. When Tryon was about 2 years old, his father Anson Tryon was killed in a hunting accident and he was raised at his maternal grandparents' home. At the age of fourteen, Tryon began work as a machinist at Colt's Firearms Factory in Hartford to support his mother and himself. He enrolled in evening classes at Hannum's Business School and developed calligraphic skills which supplemented his income.
In 1864 Tryon became a bookkeeper and clerk at Brown and Gross, the finest booksellers in Hartford and a gathering place for local literary people such as Harriet Beecher Stowe and Mark Twain. During his ten-year appointment there, Tryon self-studied art using the bookstore's large stock in art books and made weekend sketching trips to the Connecticut River. In 1872 Tryon was appointed Secretary of the Hartford Art Association and began exhibiting his works. In 1873 he exhibited at the National Academy of Design in New York. In that year he married Alice Hepzibah Belden whom he had met in the bookstore.
In December, 1876, the Tryon family moved to Paris, France to pursue art with financial support from the Cheney family, wealthy silk manufacturers in South Manchester, CT. Tryon received formal training under Jacquesson de la Chevreuse, a Barbizon painter Charles-Francois Daubigny, and others. He also attended the École des Beaux-Arts.
On returning to the United States in 1881, Tryon took a studio in New York and taught for several years. In the following year, he became a member of the Society of American Artists. Throughout the 1880s when the Barbizon paintings were highly regarded, Tryon's French-inspired American landscape paintings received international as well as national acclaim, winning him numerous medals and awards. In 1899, Tryon was awarded the Webb prize by the Society of American Artists for The First Leaves, a recognition given annually to the best landscape painting by a young American artist. In the same year, Tryon sold his first painting to Charles Lang Freer (1854-1919), a Detroit industrialist and collector, who became Tryon's principal patron.
From 1886 to 1923, Tryon taught at Smith College, MA, as Professor of Art and took charge of the Art Department. He advised on the college's art collection and acted as the department's representative in the New York art world. Tryon resigned from the College in May 1923, and in June of the same year he received an honorary Master of Arts degree from Smith College.
In 1887, the Tryon family built a house ("The Cottage") in Padanaram, a coastal village in South Dartmouth, MA, where they would spend every year from spring to autumn until his death. In Padanaram, Tryon made sketches which he developed into paintings in his New York apartment during the winter months. Tryon also took immense pleasure in fishing and sailing in Padanaram.
In 1904, the Montross Gallery in New York held a one-man show on Tryon's painting, and in 1913 they launched Tryon's Retrospective Exhibition. In 1923, the Freer Gallery of Art opened in Washington, D. C., including a permanent collection of Tryon's paintings.
Tryon died of cancer at his summer house on July 1, 1925, at the age of 75. Upon his death, Tryon bequeathed a large number of his works to Smith College. In September of the following year, the Tryon Gallery at Smith College opened.
1849, August 1st -- Born, Hartford, CT. Son of Anson Tryon and Delia O. Roberts Tryon
[1851-1852] -- Anson Tryon is killed in a hunting accident
1863 -- Machinist at Colt's Firearms Factory, Hartford
1864 -- Begins work as a bookkeeper and clerk at Brown and Gross, Hartford
1872 -- Appointed Secretary of the Hartford Art Association
1873 -- Exhibits at the National Academy of Design
1873 -- Marries Alice Hepzibah Belden
1876-1881 -- Studies art in Paris with Jacquesson de la Chevreuse, Charles-Francois Daubigny, and at the École des Beaux-Arts
1881 -- Returns to the United States and settles in New York
1882 -- Becomes a Member of the Society of American Artists
1886-1923 -- Professor of art at Smith College, Northampton, MA
1889 -- Awarded the Webb Prize for The First Trees by the Society of American Artists
1889 -- Sells his first painting to Charles Lang Freer
1891 -- Elected Associate of the National Academy of Design
1913 -- Retrospective Exhibition
1923 -- Freer Gallery of Art opens, including a permanent collection of Tryon's paintings
1923 -- Retires from Smith College and is conferred an Honorary degree of M.A.
1925, July 1st -- Dies at his summer house in South Dartmouth, MA
1926 -- The Tryon Gallery at Smith College opens
Charles Lang Freer papers housed in the Freer Gallery of Art and the Arthur M. Sackler Gallery Archives include Tryon's correspondence.
Nelson and Henry C. White research material housed in the Archives of American Art include Tryon's correspondence, notes, and photographs.
Alfred Vance Churchill Papers housed in Smith College Archives include Tryon's correspondence.
The Freer Gallery of Art and Smith College Museum of Art are major repositories that house Tryon's work.
An anonymous donor and Linda Merrill donated Tryon's papers to the Freer Gallery of Art and Arthur M. Sackler Gallery Archives in 1989.
Collection is open for research.
Permission to reproduce and publish an item from the Archives is coordinated through the Freer Gallery of Art and Arthur M. Sackler Gallery's Rights and Reproductions department. Please contact the Archives in order to initiate this process.