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Warshaw Collection of Business Americana Subject Categories: Weather, Archives Center, National Museum of American History, Smithsonian Institution
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
The papers of Aleš Hrdlička, curator in the Division of Physical Anthropology, Department of Anthropology, United States National Museum of the Smithsonian Institution, offer considerable insight into the development of physical anthropology in the first half of this century. The papers include honors bestowed on Hrdlička, autobiographical notes, correspondence with many of the leading anthropologists of the day, anthropometric and osteometric measurements and observations (forming most of the collection), extensive photographs of Hrdlička's field work, manuscripts, research materials, and "My Journeys" (essentially a diary Hrdlička kept of his field work). In addition, there is material of a personal nature. The papers date from 1875 to 1966, but the bulk of the materials date from 1903 to 1943, the time of Hrdlička's career at the USNM.
Scope and Contents:
This collection is comprised of both professional and personal materials. The professional material includes honors bestowed on Hrdlička, autobiographical notes, correspondence with many of the leading anthropologists of the day, anthropometric and osteometric measurements and observations (forming most of the collection), extensive photographs of Hrdlička's field work, manuscripts, research materials, and "My Journeys" (essentially a diary Hrdlička kept of his field work). The personal material primarily consists of correspondence with his first wife (Marie Dieudonnée Strickler) and other family members, but there are also financial records. The papers date from 1875 to 1966, but the bulk of the materials date from 1903 to 1943, the time of Hrdlička's career at the United States National Museum of the Smithsonian Institution. Hrdlička investigated all major questions confronting physical anthropologists of his day (the fossil record of early humans, the arrival of humans in the Americas, human variation, and evolution) and made valuable contributions in all these areas. Hrdlička's interests in the establishment of physical anthropology as a distinct and important field, the welfare of the Czech people, early hominids, and variation within the human species are all documented in the collection as are the services he performed for various United States government agencies. He pursued field studies in many different parts of the world, but there are relatively few field notes as such among his papers. There is instead the edited journal "My Journeys," photographs, and physical anthropological forms. There is also relatively little material on his administrative involvement in the USNM. There is no material from Hrdlička's time at the Pathological Institution of the New York State Hospitals; after he resigned, fire destroyed the anthropological records Hrdlička collected as a member of the staff. There are materials in the collection which contradict, or at least complicate, many long-held criticisms of Hrdlička, particularly claims that he was racist and opposed feminist ideas. The collection contains materials of interest to genetic research, including anthropometric measurements, hair clippings and fingerprints.
There are a few items in the collection which are dated earlier than the collection's date span. These are publication dates, and the folders containing the items have been dated accordingly, but they have not affected the dates of the series or collection. There are also a few items which are dated after Hrdlička's death. These dates reflect the fact that the collection was added to by the Department of Physical Anthropology after Hrdlička's death and have been taken into account when formulating dates for the series and collection.
Please note that the language and terminology used in this collection reflects the context and culture of the time of its creation. As an historical document, its contents may be at odds with contemporary views and terminology. The information within this collection does not reflect the views of the Smithsonian Institution, but is available in its original form to facilitate research.
This collection is arranged in 37 series:
(1) Miscellaneous Personal Papers, 1875-1940
(2) Early Personal Correspondence, 1883-1919
(3) Correspondence, 1885-1953
(4) News Clippings and Printed Matter, 1893-1953
(5) Financial Papers, 1910-1943
(6) Journeys to the Southwestern United States and Mexican Indians, 1898-1919
(7) Journeys to the Dakota, Chippewa, Kickapoo, and Shawnee, 1916-1917
(11) Journey to Egypt, Europe, and Russia, 1908-1909
(12) Journey to South America, 1910, 1910-1912
(13) Journey to the Far East, 1920, 1900-1930
(14) Journey to Australia, Java, India, South Africa, and Europe, 1924-1925
(15) Anthropometric Measurements of Indians Taken at the United States National Museum, 1904-1905, most undated
(16) Bone Studies, 1893-1929, most undated
(17) Old Americans, 1914-1930
(18) Children Who Run on All Fours, 1928-1936
(19) Early Man Studies, 1906-1930
(20) European Ethnic History, 1908-1938
(21) Miscellaneous Research Notes, 1887-1930
(22) Manuscripts of Writings, 1901-1944, most undated
(23) Writings by Other Authors, 1877-1942
(24) Anthropometry, undated
(25) "From My Journeys", 1898-1938
(26) -- American Journal of Physical Anthropology -- , 1918-1931
(27) American Association of Physical Anthropologists, 1924-1931
(28) International Congress of Americanists, 1900-1928
(29) Institute of Population, 1942
(30) Department of Anthropology, 1914-1943
(31) Lecture Notes, 1920-1932
(32) Maps and Charts, 1900-1932
(33) Miscellany, 1895-1954
(34) Index Cards, 1899-1948
(35) Bibliographic Index, undated
(36) Physical Anthropology Folios, undated
(37) Photographs, 1887-1944
Aleš Hrdlička was born in Bohemia in 1869 and came to America when he was thirteen. As a young man, he was trained in medicine at New York's Eclectic Medical College and the New York Homeopathic Medical College, receiving degrees from each. His first professional work was as a private practitioner, but he gave that up in 1894 when he joined the staff of the New York State Hospital for the Insane at Middletown. There, in addition to other duties, he began studies of the physical characteristics of inmates. This set in motion developments that would eventually lead him to become one of the world's most prominent anthropologists who has sometimes been referred to as "the founder of physical anthropology in America."
In 1896, in preparation for a research appointment with the Department of Anthropology in the Pathological Institute of the New York State Hospitals, Hrdlička went to Paris and studied with Leon Manouvrier. After his return to America, he worked for a short period with the Pathological Institute and came into contact with G.S. Huntington of the College of Physicians and Surgeons in New York. Hrdlička arranged and studied Huntington's large collection of skeletal material, thus gaining knowledge of a well-documented collection representing largely normal persons of European ancestry. He came to the attention of Frederic Ward Putnam, of the American Museum of Natural History, who arranged for his first anthropological field studies.
It was thus that Hrdlička became a member of the Hyde Expeditions to the American Southwest and northern Mexico. In 1898, he traveled to Mexico with Carl Lumholtz to study the Tarahumaras, Huichols, and neighboring tribes. In subsequent years, he returned to Mexico and the Southwest alone and studied physical characteristics and medical conditions of several American Indian tribes. With this experience and examinations of the Trenton and Lansing skeletal material for Putnam, Hrdlička came fully into the world of anthropology. In 1903, he was appointed head of the newly formed Division of Physical Anthropology in the United States National Museum.
While in his position at the Smithsonian, Hrdlička returned to the Southwest for studies of Pima and Apache children in 1905 and, in the following year, traveled to Florida to examine allegedly ancient remains of man. In 1908, he worked among a number of Indian tribes, including the Menominee, Oglala Dakota, Quinailt, Hupa, and Mohave, in a study of tuberculosis among them. In 1909, he traveled to Egypt with an expedition of the Metropolitan Museum of Art in New York in order to study living Egyptians and to examine remains of Egypt's past population. The following year took him to Argentina, Peru, and Mexico. In the first of these, he again examined allegedly ancient remains of man. In Peru, he made a large collection of skeletal material near Trujillo, at Pachamac, and in the Chicama Valley.
From 1912-1914, Hrdlicka undertook a physical anthropological exhibit for the Panama-California Exposition in San Diego and, for this, traveled to eastern Siberia, Mongolia, Peru, and Florida. He also examined fossil remains of man in Europe and directed field work of other anthropologists in South and East Africa, St. Lawrence Island in Alaska, the Philippines, eastern Siberia, and the Ukraine. In 1915, for the Department of Justice, he assessed the racial makeup of Chippewas on the Leech Lake and White Earth reservations in Minnesota and also studied Dakota Indians. In 1917, his field work was directed toward white American families with longtime residence in the United States. In 1918, he carried out a survey of ancient sites in eastern Florida for the Bureau of American Ethnology. In 1920, he traveled to Hawaii, Japan, Korea, and Manchuria in connection with an appointment to lecture at the Peking Union Medical College. As director of the American School for Prehistoric Studies in France, he again studied fossil remains of man in Europe in 1922 and 1923. In 1925, he carried out work in India, Ceylon, Java, Australia, South Africa, and Europe. In 1927, he was again in Europe to deliver the Huxley Memorial Lecture before the Royal Anthropological Society in Great Britain. Between 1929 and 1938, he traveled frequently to Alaska to carry on an anthropological survey. In 1939, he traveled to Russia and Siberia.
Beginning with much of the skeletal collection of the Army Medical Museum, which had been transferred to the Smithsonian in 1898 before he was appointed there, Hrdlička amassed a bone collection that included, among many other specimens, the Huntington collection, casts of fossil remains of man, and a large and diverse North American collection. He also gathered a large collection of human brains. Over three hundred publications resulted from his study of this material, his field work, and his study of specimens in other museums. In addition, he was involved in many other activities. For United States government agencies, he provided services ranging from examinations of human remains for law enforcement officials to providing information and opinions concerning national origins and traits that were needed to interpret laws and form foreign policy. During World War II, he also advised government officials on policies to be pursued with certain national groups following the war.
In 1918, Hrdlička founded the American Journal of Physical Anthropology and remained its editor until 1942. In 1928, he was the major force behind the organization of the American Association of Physical Anthropologists and served as its president from 1928 to 1932. He was also president of the Anthropological Society of Washington in 1907, the American Anthroplogical Association from 1925 to 1927, and the Washington Academy of Sciences from 1928 to 1929. He was chairman of Section H of the American Association for the Advancement of Science in 1918 and secretary of the Committee on Anthropology of the National Research Council in 1917. In addition, Hrdlička was a member of the American Philosophical Society and the National Academy of Sciences. He represented the Smithsonian at several international gatherings of scholars, including meetings of the International Congress of Americanists.
1869 March 29 -- Alois Ferdinand Hrdlička (Aleš Hrdlička) born in Humpolec, Bohemia
1882 September -- Emigrated to New York City
1888 -- While stricken with typhoid, met M. Rosenbleuth, a physician who arranged for Hrdlička to enroll at the Eclectic Medical College of New York City
1892 -- Enrolled in the New York Homeopathic Medical College and Hospital Published first article, "Scheme of Examination (Medical)," Publications of the Eclectic Medical College Graduated first in his class from the Eclectic Medical College
1894 -- Graduated first from his class from the Homeopathic Medical College Became research intern at the State Homeopathic Hospital for the Insane in Middletown, New York, where he began his studies in physical anthropology Passed state board examination (allopathic)
1895 -- Joined staff of the Pathological Institute of the New York State Hospitals as associate in anthropology
1896 -- Studied anthropology under Leon Manouvrier in Paris
1896 August 6 -- Married Marie Stickler (Dieudonnée)
1898 March-July(?) -- Accompanied Carl Lumholtz on his expedition to northern Mexico, sponsored by the American Museum of Natural History (AMNH), and visited the Tarahumara, Huichol, and Tepecan Indians
1899 Spring -- Resigned from the Pathological Institute to take charge of physical and medical anthropological research on the Hyde Expeditions of the AMNH to the southwestern United States
1899 August -- Hyde expedition for the AMNH to Chaco Canyon, New Mexico, to excavate the site of Pueblo Bonito and to conduct somatological surveys among the Indians; visited Grand Gulch caves in southern Utah; included visits to the Navahos and southern Utes
1900 -- Hyde expedition for the AMNH to New Mexico, Arizona, and southern Colorado to conduct somatological surveys among the Indians; included visits to the Apaches, Yumas, and Pueblo Indians
1902 January-September -- Hyde expeditions for AMNH to southwestern Arizona, New Mexico, and northern Mexico to conduct somatological surveys; included visits to the Tepecanos, Papagos, Opatas, Pimas, Yaquis, Mayos, Huichols, Otomis, Tepehuanes, Maricopas, Yumas, Yavapais, Paiutes, Walapais, and Havasupais
1902 October-December -- Hyde expedition for the AMNH to Mexico for Hrdlička to complete his somatological investigations; included visits to the Tepehuanes, Coras, Huichols, "Nahuas," "Aztecs," and Tarascans
1903 May 1 -- Became assistant curator in charge of the new Division of Physical Anthropology, Department of Anthropology, at the United States National Museum, Smithsonian Institution
1905 -- Expedition under the auspices of the Bureau of American Ethnology to Arizona and New Mexico to complete the observations on the tribes of this region; Hrdlička especially studied Apache and Pima Indian children
1906 February -- Expedition to western Florida to investigate remains of alleged ancient man
1907 -- President of the Anthropological Society of Washington
1908 -- Expedition to Indian schools and reservations in Wisconsin, Washington, California, Arizona, and South Dakota to study tuberculosis for a report to the International Congress of Tuberculosis
1908 December - 1909 May -- Traveled to Egypt, Greece, Turkey, Hungary, Bohemia, Russia, Poland, and Germany to examine human skeletal remains from an excavation in Egypt by the Metropolitan Museum of Art and to study peoples of the Near East
1910 March 28 -- Promoted to curator in the Division of Physical Anthropology
1910 April-September -- Attended the 17th International Congress of Americanists in Buenos Aires and Mexico City Traveled to Argentina, Brazil, Peru, Mexico, and Panama
1912 -- Planned and directed seven expeditions for the physical anthropology exhibit at the Panama-California Exposition held at San Diego in 1915; expeditions included Hrdlička to Siberia and Mongolia and later to Peru; Riley D. Moore to St. Lawrence Island, Alaska; Philip Newton to the Philippine Islands; Vojtech Suk to Africa; Stanislaw Poniatowski to eastern Siberia; Kazimir Stolyhwo to the Birusa caves in Siberia and to the Ukraine; and Jindřich Matiegka to Bohemia
1912 May-Summer -- Traveled to London to attend 18th International Congress of Americanists Traveled to Siberia and Mongolia for the Panama-California Exposition
1912 September -- Traveled to Geneva for the 14th International Congress of Prehistoric Anthropology and Archaeology
1913 January-April -- Expedition to Peru as part the effort for the Panama-California Exposition
1914 November 18 - 1915 January 18 -- Attended Panama-California Exposition
1915 May -- Research for the Department of Justice at the White Earth and Leech Lake reservations in Minnesota to determine non-Indian mixture among Chippewas
1915 December -- Served as General Secretary for the 19th International Congress of Americanists held in Washington
1916 Fall -- Traveled to Florida to examine remains of supposed ancient man
1917 March-July -- Served as Secretary on the Committee on Anthropology of the National Research Council
1917 Summer -- "Old American" research at Yale University, Harvard University, and the University of Virginia and in Tennessee
1917 August -- Sponsored by the American Association for the Advancement of Science, traveled to Oklahoma to visit the Shawnee Agency in eastern Oklahoma and the Kickapoo Indians in McCloud to search for adequate samples of pure blood Indians
1918 -- Elected to the American Philosophical Society Served as Chairman of Section H of the American Association for the Advancement of Science Founded the American Journal of Physical Anthropology and became its long-time editor Surveyed prehistoric sites on the southwest coast of Florida
1918 October 8 -- Death of his wife Marie
1920 -- Anthropometry published by the Wistar Institute Elected an honorary fellow of the Royal Anthropological Society of Great Britain
1920 Summer -- Married Mina (Vilemina) Mansfield
1920 January-May -- Visited Japan, Korea, Manchuria, northern China, Mongolia, and Hawaii Lectured at Peking Union Medical College in China
1920 Fall -- Visited Minnesota Chippewa (at the White Earth Reservation?) to help the Department of Justice setter the question of mixed and pure bloods among the Chippewa
1921 -- Elected to the National Academy of Sciences
1922 -- Visited Spain, France, Germany, Moravia, and England Awarded honorary Sc.D. degree from the University of Prague Chairman of the American delegation to the 20th International Congress of Americanists in Rio de Janiero
1923 -- Served three and one-half months as Director of the American School in France for Prehistoric Studies Visited England, Holland, Belgium, France, Germany, Bohemia, Austria, Croatia, and Italy
1925 -- The Old Americans published by Williams and Wilkins Co.
1925 March-October -- Traveled to Australia, Java, India, South Africa, and Europe on a trip sponsored by the Buffalo [New York] Society of Natural Science to obtain cranial measurements of Australian aborigines and Tasmanians, to investigate the Rhodesian Man site in South Africa, to survey the field of early man, and to collect data to support his hypothesis about the peopling of the Earth
1925-1926 -- President of the American Anthropological Association
1926 -- Awarded honorary Sc.D. degree from University of Brno and D.Nat.Sc. degree from Brunn University
1926 May-September -- First fieldwork in Alaska: reconnaissance down the Yukon River to its mouth, around the Bering Sea and through the Bering Strait along the Alaskan coast to Point Barrow
1927 -- Received Huxley Memorial Medal and gave Huxley Lecture on "the Neanderthal Phase of Man" before the Royal Anthropological Society of Great Britain
1928 -- Helped found the American Association of Physical Anthropologists (AAPA)
1928-1929 -- President of the Washington Academy of Sciences
1928-1932 -- Served as first president of the AAPA
1929 -- Fieldwork in Alaska: surveyed the Yukon River from Tanana to its mouth, to St. Lawrence and the Diomede Islands, to Cape Prince of Wales, up to Point Barrow and back to Unalaska Awarded honorary Sc.D. degree from Charles University, Prague
1930 -- Published The Skeletal Remains of Early Man, Vol. 83 Smithsonian Miscellaneous collections Published "Anthropological Survey in Alaska," Forty-sixth Annual Report of the Bureau of American Ethnology, pp. 21-374
1930 Summer -- Fieldwork in Alaska: surveyed the Kuskokwim River from Bethel down river to Apogak and up river to Stony River
1931 -- Children Who Run on All Fours published by McGraw-Hill Book Co.
1931 Summer -- Fieldwork in Alaska: excavated at Our (Jones) point site, trial excavations at Chief's Point and other sites, and a survey of Kodiak Island
1932 -- Kober Foundation lecturer of Georgetown University
1932 Summer -- Fieldwork in Alaska: excavated at Our (Jones) Point site, trial excavations at Chief's Point and other sites, and a survey of Kodiak Island
1934 Summer -- Fieldwork in Alaska: excavated at Our (Jones) Point site and surveyed Cooks Inlet sites and the mainland opposite the Our Point site
1935 Summer -- Fieldwork in Alaska: excavated at Our (Jones) Point site
1936 Summer -- Fieldwork in Alaska: excavated at Our (Jones) Point site and surveyed the Dutch Harbor caves, some of the Aleutian Islands, and the mummy cave on Kagamil Island
1937 Summer -- Fieldwork in Alaska: surveyed the Aleutian Islands and Commander Islands
1938 Summer -- Fieldwork in Alaska: surveyed the Aleutian Islands, Dutch Harbor caves, and Commander Islands
1939 April 4 -- Testimonial dinner given by the American Association of Physical Anthropologists in honor of his 70th birthday
1939 April-June -- Recuperated in London hospital after suffering a coronary occlusion
1942 March 31 -- Retired from curatorship at United States National Museum, becoming an associate in anthropology
1942 December -- Resigned as editor of the American Journal of Physical Anthropology
1943 -- Alaska Diary published by Cattell Press
1943 September 5 -- Died of heart attack
1944 -- Anthropology of Kodiak Island published by Wistar Institute
1945 -- The Aleutian and Commander Islands and Their Inhabitants published by Wistar Institute
1969 -- Tenth Anthropological Congress of the Czechoslovak Academy of Sciences dedicated to Hrdlička in the 100th anniversary year of his birth
1908 -- Hrdlička, Aleš. Physiological and Medical Observations Among the Indians of Southwestern United States and Northern Mexico. Bulletin 34, Smithsonian Institution, Bureau of American Ethnology. Washington: U.S. Government Printing Office, 1908.
1912 -- Hrdlička, Aleš. Early Man in South America. Bulletin 52, Smithsonian Institution, Bureau of American Ethnology. Washington: U.S. Government Printing Office, 1912.
1919 -- Hrdlička, Aleš. Physical Anthropology: Its Scope and Aims. Philadelphia: The Wistar Institute of Anatomy and Biology, 1919.
1920 -- Hrdlička, Aleš. Anthropometry. Philadelphia: The Wistar Institute of Anatomy and Biology, 1920.
1925 -- Hrdlička, Aleš. The Old Americans. Baltimore: Williams and Wilkins Co., 1925.
1930 -- Hrdlička, Aleš. The Skeletal Remains of Early Man. Vol. 83, Smithsonian Miscellaneous Collections. City of Washington: The Smithsonian Institution, 1930. Hrdlička, Aleš. Anthropological Survey in Alaska. Washington: U.S. Government Printing Office, 1930.
1931 -- Hrdlička, Aleš. Children Who Run on All Fours, and Other Animal-like Behaviors in the Human Child. New York: McGraw-Hill Book Company, Inc., 1931.
1943 -- Hrdlička, Aleš. Alaska Diary, 1926-1931. Lancaster, PA: The Jacques Cattell Press, 1943.
1944 -- Hrdlička, Aleš. Anthropology of Kodiak Island. Philadelphia: The Wistar Institute of Anatomy and Biology, 1944.
1945 -- Hrdlička, Aleš. The Aleutian and Commander Islands and Their Inhabitants. Philadelphia: The Wistar Institute of Anatomy and Biology, 1945.
Additional material in the National Anthropological Archives relating to Aleš Hrdlička can be found in the papers of William Louis Abbott, Henry Bascom Collins, Herbert William Krieger, and Frank Spencer; records of the American Anthropological Association, Bureau of American Ethnology, Department of Anthropology of the United States National Museum (National Museum of Natural History), Science Service, Anthropological Society of Washington, and the United States Army Medical Museum (anatomical section, records relating to specimens transferred to the Smithsonian Institution); and glass negatives of Indians collected by the Bureau of American Ethnology, Smithsonian Institution illustrations.
Additional related photographs can be found in Photo Lot 8, Division of Physical Anthropology collection; Photo Lot 9, Photographs of Indians for the Panama-California Exposition, San Diego; Photo Lot 24, Bureau of American Ethnology, United States National Museum photographs of American Indians; Photo Lot 70, Department of Anthropology portrait file; Photo Lot 78, Miscellaneous negatives; Photo Lot 97, Division of Ethnology collection ("USNM" Collection); Photo Lot 73-26B, Aleš Hrdlička photographs relating to the Panama-California Exhibition; Photo Lot 73-26G, Miscellany; Photo Lot 77-48, Group portraits of International Congress; Photo Lot 79-38, Division of World Archeology collection; Photo Lot 83-41, Division of Physical Anthropology collection of photographs of human bones; and Photo Lot 92-46, Anthropology lantern slides.
Related films can be found in the Human Studies Film Archive under the accession numbers HSFA 1982.2.1, 1982.2.2, 1986.12.1, and 2015.13.1.
Hrdlička's extensive collection of reprints is maintained in the Division of Physical Anthropology.
Frank Spencer's doctoral dissertation "Aleš Hrdlička, M.D., 1869-1943: A Chronicle of the Life and Work of an American Physical Anthropologist" (1979) is the only book length biography of Hrdlička. The Frank Spencer papers, 1836-1999, are available at the NAA and contain original correspondence between Hrdlička and his first wife, Marie Strickler; his childhood report card from 1869; copies of family photos obtained from Lucy Miller, Hrdlička's niece; and an audio recording of Hrdlička speaking at Wistar Institute.
Further material may be found in the Smithsonian Institution Archives.
Hrdlička bequeathed his papers to the Smithsonian Institution. The Division of Physical Anthropology maintained them until they were deposited in the National Anthropological Archives in the 1960s. Some papers have come into the collection since then, most recently in 2018. These new accretions came to the collection through Donald Ortner, David Hunt, T. Dale Stewart, the Department of Anthropology, and the University of Alaska.
The Aleš Hrdlička papers are open for research.
Access to the Aleš Hrdlička papers requires an appointment.
Picture postcards collected by Stephen Grant, Education Official, U.S. Agency for International Development (USAID), while serving in Africa.
Postcards are organized in 22 volumes and one box by country and topic, arranged numerically according to collector's original sequence; prints are organized in one box.
Son of a book publisher, Stephen Grant was born in Boston in 1941. After attending Noble and Greenough School and graduating from Amherst College, he earned a Doctorate in Education from the University of Massachusetts. His first experiences abroad were as an exchange student in Germany with the American Field Service, earning a Middlebury College Master's Degree in French at the Sorbonne in Paris, and teaching as a Peace Corps volunteer in Ivory Coast, Africa.
Grant served for twenty years as Education Officer for the United States Agency for International Development, USAID. His job led him and his family to live in Ivory Coast, Guinea, Egypt, Indonesia, and El Salvador. He is married to Annick Pasquet, a teacher with the French government. They have two children, and one grandchild.
Stephen Grant is a D3elteologist, a specialist in studying and collecting postcards. Some of Grant's publications include "Images de Guinée (1991); Former Points of View: Postcards and Literary Passages from Pre-Independence Indonesia (1995); and Early Salvadoran Postcards (1999).
Grant now works in the Washington, D.C. headquarters of USAID in the Africa Bureau, with special focus on the economic development programs in the countries of West Africa. He is also currently conducting research on the first American Consul to French West Africa, Captain Peter Strickland.
Use of original records requires an appointment. Contact Archives staff for more details.
Permission to reproduce images from the Eliot Elisofon Photographic Archives must be obtained in advance. The collection is subject to all copyright laws.
Japanese Americans -- Evacuation and relocation, 1942-1945 Search this
The papers document the life and activism of Grayce Uyehara who was a pivotal figure within the Redress Movement and sought reparations for the incarceration of Japanese Americans during World War II.
The papers document the life and activism of Grayce Uyehara who was a pivotal figure within the Redress Movement and sought reparations for the incarceration of Japanese Americans during World War II. The collection materials span different social justice topics that Uyehara was involved with outside of Japanese American communities. Geographically, the materials are primarily from her time in Stockton, California; Rohwer, Arkansas; Philadelphia, Pennsylvania; and Washington, D.C., as well as other places.
The papers include materials relating to Uyehara's own incarceration; her lobbying work with the Japanese American Citizens League; other activism and grass roots activities; speeches; campaign materials; articles; memos; financial reports; work journals; photographs of the Uyeharas; community newspapers; film slides of redress; personal letters; internal correspondence; leadership conference notes; educational materials; interviews; awards; student theses; pamphlets; booklets; oral histories; maps; meeting minutes; newsletters; directories; and congressional records.
The collection is unarranged.
Grayce Uyehara was a social worker and pivotal Redress Movement activist who helped lead the reparations campaign for the wrongful incarceration of Japanese Americans during World War II. Uyehara was born Ritsuko Kaneda on July 4th, 1919, in Stockton, California. Her parents named her Ritsu, which roughly translates to notions of law and independence, informed by their understanding of the significance of Independence Day. Her father, Tsuyanoshi Kaneda, worked in agriculture and business and performed domestic tasks. Through this, he developed a reliable business working for lawyers, doctors, and school administrators. Her mother, Tome Kaneda, raised their children. Her mother was strict but also encouraged her children to excel at whatever they did. She enrolled them in Japanese and music classes and expected them to help out at church and in the community. Uyehara was the second of seven children, and as the eldest daughter was expected to be a role model for her younger siblings.
In high school, Uyehara belonged to a Japanese student club, excelled in her schoolwork, and was part of the marching band, playing the bassoon. She also played piano for Sunday school at church, which had both English and Japanese services. She became involved in the Japanese American Citizens League (JACL), participating in its oratorical contests. Because of her community service, the elders and her peers in the Japanese American community respected Uyehara.
Uyehara majored in music at the University of the Pacific. She believed music would allow her to start a career as a local Japanese American piano teacher and church organist. She worked many jobs to pay for tuition while her parents helped cover her costs. While in college, she became involved in the Japanese American Young People's Christian Conference (YPCC) in Northern California. Uyehara continued to be recognized for her leadership and competence by becoming the chairperson of the Sacramento YPCC as a college senior.
In January 1942, after the bombing of Pearl Harbor, Uyehara was asked by the university president to become an instructor to teach Japanese to young men in military service at the local army base. Citing her patriotic duty, she accepted the position. She was able to finish school before being incarcerated, partly because her mother pushed her to do well and to stay in school. When the Uyehara family prepared to leave their home in April, one of her professors offered to hold their household belongings. Although she satisfied her graduation requirements, she received her degree in absentia. Two of her siblings were also in college when their academic careers were interrupted. She was very upset that her parents did not get to see her graduate because they had sacrificed so much.
The Kaneda family was forcibly relocated to the Stockton Temporary Detention Center in May 1942. At the Stockton Center, she put her service skills to work and assisted other Nisei inmates in organizing a makeshift school for Japanese American youth. Located on the site of the county fairgrounds, the school was forced to hold classes in the grandstands. Through one of her father's contacts, she was able to secure a donation of books, and she became the supervisor in charge of elementary education. Some of the young soldiers that she taught at the base also came to visit her. She spent four months there, and in September of 1942, her family was notified that they would be forcibly moved to Rohwer, Arkansas. While her family traveled ahead, she stayed behind to help close the Stockton Temporary Detention Center.
At Rohwer, Uyehara remained active and continued to hone her leadership and organizational skills. She helped create church services for young people, played the piano at various events, and taught music in junior high-level classes. During this time, she realized that her previous career path as a piano teacher was not realistic. She discovered that the Minnesota State Teachers College was offering scholarships to eligible camp inmates and decided to pursue the opportunity. She left the camp in January 1943 with three other young Nisei. She lived at a boarding house with another Nisei student from the Tule Lake incarceration camp. She had an active social life but found the classes to be unchallenging. During the summer in St. Paul, she stayed with a woman who was active with the Women's International League for Peace and Freedom, a liberal group who spoke out against war. Unsure of what to do next, she then returned to Rohwer where she worked at the camp hospital, continually checking for jobs. She found a job listing in Virginia where one of her younger sisters was attending school, and she left Rohwer for the last time. In Virginia, she worked as an editorial secretary. She was grateful that it was not a service job, which was the norm for young Japanese American women. Uyehara's brother, Ben, was attending Temple University in Philadelphia during this time. He assured her that the Quakers would help the Kaneda family with moving from the camp. Convinced, she packed up again and moved further north.
In Philadelphia, Uyehara found an apartment in the Fellowship House, an organization providing workshops on race relations in the city. She began working for Family Services, a social service agency in the Germantown area of Philadelphia as a receptionist and typist, but she also conducted intake interviews with the clients of the agency. She further continued her role as a community leader by becoming involved with the International Institute which assisted immigrants settling in Philadelphia, and became concerned with the needs of the Japanese American population moving in. Working closely with the Institute, she helped form the Philadelphia Nisei Council, which coordinated with the War Relocation Authority. She was the Nikkei representative of the Philadelphia Committee of Social Service Agencies whose role was to assist with relocation problems. Uyehara developed a handbook that detailed practical issues such as the cost of living in the city, how to rent an apartment, and where to find jobs. The Council began a newsletter, so the community could be aware of new people moving in to the area and of community events. She also started youth groups to provide activities and social interaction for high school and college-age youth coming out of the camp experience.
In Philadelphia, Uyehara became re-acquainted with Hiroshi Uyehara, whose mother knew Grayce's mother. They briefly met in Rohwer. He worked at a nearby Westinghouse factory as a draftsman. He had to receive an Army and Navy clearance, and during the wait went on strike. He became a volunteer at the International Institute where they reconnected. They married in 1946. Later, she and her husband were among those who formed the Philadelphia Chapter of the Japanese American Citizens League (JACL) to influence more people on social issues affecting Japanese Americans in a national context. Afterwards, the director of the International Institute arranged for the board to pay her graduate school tuition at the University of Pennsylvania while she worked as a social worker for the agency. She graduated in 1947 with a Masters in Social Work. Within two years of working in the community, she was asked to serve on the Philadelphia Fellowship Commission. She used this opportunity to highlight the perspectives of Japanese Americans.
The Uyehara's first son, Chris, was born in May of 1948. In 1950, they had a second child, Lisa. The International Institute asked her to return as a volunteer, and she started a program to help American servicemen and Japanese brides returning from Japan to adjust to a new life. She worked directly with Japanese women in teaching American customs, including etiquette and cooking lessons. She also provided individual counseling. She was very active with the local Parent Teacher Association (PTA) and became president, creating parent education programs and raising funds for the local school library. Uyehara was also very active in the National Association of Social Workers, the Cub Scouts, the local Presbyterian church, the West Chester Human Relationships Council, and the League of Women Voters. Later, she had two more children, Larry, in 1952, and Paul, in 1955. During this time, she was asked to help in establishing the first day care center for working mothers in West Chester. Despite the low pay, she was instrumental in establishing the center. In addition, she got involved in civil rights issues for African Americans, especially for school desegregation and upgrading placement rates for African American students.
In 1972, Uyehara served as the governor for the Eastern District Council of the JACL. She was on the National Board, and was the vice-president for General Operations, Chapter President, the National Civil Rights Committee, and the National Scholarship Committee. In 1974, Uyehara was the first woman to hold a JACL elected office. From 1973 to 1974, she was on the National Education Committee. She used her organizational skills to rearrange some existing educational programs so that the history of Japanese Americans could become more well known throughout the country. She also prioritized projects within the committee to make the programs more attractive to potential funders. Her ability to effectively organize with the JACL was influenced by the lessons learned in reading Years of Infamy by Michi Weglyn, and in the organizing lessons within African American communities after Brown v. Board of Education was passed.
In 1978, Uyehara was present at the 1978 Salt Lake City Convention when JACL decided to pursue redress, and was asked to be on the National Committee for Redress. Using her experience in improving school districts for African Americans, she worked hard to generate educational materials, bombard congressional offices and speak at various events and community organizations. She was also effective in gaining support from the Presbyterian Church and Jewish organizations. By 1985 she devised a plan to reach people on the East Coast, since there weren't many JACL chapters in major cities there. She retired from her job as a school social worker in order to help the JACL achieve redress. In the spring, she transferred to the Legislative Education Committee (LEC). Her philosophy was "If you're going to do it, you do it right. You just don't talk about it".
Uyehara did a lot of traveling between Philadelphia and Washington, D.C. Her husband was very supportive during this time. The leadership in Washington consisted of JACL officials and four Nikkei congressmen, who recognized Uyehara's work in coalition building and developing political relationships. Whenever a new member of Congress signed on to the Civil Liberties Act, she would send out a press statement, and any significant chapter events would be announced through her "Action Alerts." She also led congressional meetings with people like Senator Inouye, Ralph Neas, and Mike Masaoka because she was very familiar with the legislative process.
Uyehara sent information "vernaculars" to newspapers and newsletter organizations in New York and Los Angeles as well as the Pacific Citizen, so that people could see progress taking place within the redress effort. She urged people to initiate contacts in states like Florida and North Carolina to ensure votes were not lost. If an area had lower numbers of Japanese American constituents, she would ask different contacts to support the redress effort and lobby congress to vote for it. She also used her existing relationships with the American Friends Service Committee, American Civil Liberties Union (ACLU), Jewish war veterans, the Anti-Defamation League (ADL) of B'nai B'irth and the American Jewish Committee. Greatly aided by her efforts, the Civil Liberties Act of 1988 was passed. It issued a formal apology from the government and $20,000 to each surviving incarceree. This act also required monuments, museums, and classrooms to teach the history of Japanese American incarceration so similar discrimination would never happen again to others.
After redress was passed, Uyehara was still actively involved in community organizing. She chaired the JACL Legacy Fund campaign, which raised over $5 million to support other JACL programs. She engaged with the Japanese House and Garden in Philadelphia's Fairmount Park, speaking at educational engagements about redress and organizing efforts for residents in her retirement community through the Diversity Committee and the Mental Health Committee. She also helped coordinate the Philadelphia area fundraising effort for the National Japanese American Memorial Foundation. In addition, she enjoyed spending more time with family, gardening, and playing the piano.
In 2014, Uyehara was honored by Asian Americans United with its Standing Up for Justice Award. Uyehara passed away on June 22, 2014, at Virtual Memorial Hospital in Mount Holly, New Jersey. Japanese Americans remember Uyehara for her effectiveness and dedication as an activist, community leader, and the mother of Redress. Her experiences of being discriminated against and having to work to support the family at a young age sensitized her to the plight of working women and the economically disadvantaged. This greatly informed her service not only for Japanese Americans, but for all communities in America.
Susan Nakaoka. "Nisei Political Activists: The Stories of Five Japanese American Women
Master of Arts., (University of California, Los Angeles (UCLA), 1999) found in Grayce Uyehara Papers, Box 1, Folder N, Archives Center, National Museum of American History.
Gammage, Jeff. "Grayce Uyehara, fought for interned Japanese-Americans." The Philadelphia Inquirer, https://www.inquirer.com/philly/obituaries/20140624_Grayce_Uyehara fought_for_interned_Japanese-Americans.html June 23, 2014. Last Accessed March 18, 2019.
Collection donated to the Archives Center in 2019 by Paul M. Uyehara.
The collection is open for research use.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
This collection contains a variety of periodicals, photographs, correspondence, business and advertising ephemera (corporate and non-profit, personal), organizational records and ephemera, created by, for, and in reaction to the Lesbian, Gay, Bisexual, Transgender (LGBT) community.
Scope and Contents:
The Lesbian, Gay, Bisexual, Transgender (LGBT) Collection contains periodicals, ephemera, posters, postcards, advertisements, photographs, organizational records, publications, correspondence, and other materials related to all aspects of the LGBT community and the civil rights issues pertaining thereto. The collection was created by the Archives Center to bring together materials specifically pertaining to the LGBT community. This collection contains material from communities and individuals throughout the United States. The collection is currently strongest in periodicals, newspapers and ephemera and very strong in material from California and New York. The collection continues to add new items and the researcher would be wise to take a broad view in targeting their research topics in the collection.
The collection is divided into twenty-four series.
Series 1: Periodicals, 1937-2018
Series 2: Agencies, Associations, and Organizations, 1984-2018, undated
Series 3: Community Life and Subject Files, 1915-2018, undated
Subseries 3.1: Photographs and Slides, 1915-1980, undated
Subseries 3.2: Ephemera and Buttons, 1969-2018, undated
Subseries 3.3: Posters and Prints, 1972-2018, undated
Subseries 3.4: Subject Files, 1958-2018, undated
Subseries 3.5: Pride, 1976-2018, undated
Subseries 3.6: HIV and AIDS, 1987-2017, undated
Series 4: Advertising, Business, and Publications, 1970-2018, undated
Subseries 4.1: Advertising, 1970-2018, undated
Subseries 4.2: Business, 1998-2017, undated
Subseries 4.3: Television, Theater, and Motion Pictures, 1978-2018, undated
Subseries 4.4: Bar ephemera and advertisement, 1979-2018, undated
Subseries 4.5: Publications, 1976-2018, undated
Series 5: Biren, Joan E. (JEB), 195-2018, undated
Subseries 5.1: Xerographic Copies of Photoprints, 1971-1995, undated.
Subseries 5.2: Posters and Oversize Advertisement, 1973-2018, undated
Series 6: Dietrich, Joseph A., 1992-2010
Series 7: Mattachine Society Records, 1942-1996, undated
Subseries 7.1: Correspondence, 1952-1991, undated
Subseries 7.2: Board of Directors Minutes, 1954-1974, undated
Subseries 7.4: Councils, Chapters, and Committees, 1953-1965, undated
Subseries 7.5: Conventions, 1953-1960, undated
Subseries 7.6: Publications, 1944-1996, undated
Series 8: Rainbow History Community Pioneers, 2003-2012, undated
Series 9: Strub, Sean O., addendum, 1987-2011, undated
Series 10: Gay and Lesbian Community Center of Baltimore (GLCCB, 1990-2014, undated
Series 11: Ros, Silvia, 2009-2011
Series 12: Huebner, David, 2009-2014
Series 13: St. George, Philip, 1945-1955, undated
Series 14: Will & Grace, 1995-2006
Series 15: Barna, Joseph T. and Heritage of Pride (HOP), New York, New York, 1910-2014, undated
Subseries 15.1: Photographs, Photographic Negatives, and Slides, 1985-2010, undated
Subseries 15.2: Heritage of Pride (HOP), 1984-2014, undated
Subseries 15.3: Barna, Joseph T., 1910-2013, undated,
Series 16: Becker, John M., 1999-2014, undated
Series 17: Rohrbaugh, Richard, 1972-1986, undated
Series 18: Guest, Michael E., 2001-2009
Series 19: The Fosters, 2013
Series 20: Pride at Work, 1990-2015
Series 21: Sabatino, Michael and Voorheis, Robert, 1980-2016, undated
Subseries 21.1: Archilla, Gustavo A. and Lokkins, Elmer T., 1916-2014, undated
Series 22: Gay Officers Action League (GOAL), 1982-2016, undated
Series 23: Brown, Adele "Del" and Herizon's Bar, 1985-1991, undated
Subseries 1: Changing Herizons, and Herizons Newsletter, 1983-1991
Series 24: Universal Felloship Metropolitan Community Churches (UFMCC), 1957-2019, undated
While the quest for equal rights has been pursued by generations, it is generally acknowledged that the modern day Lesbian, Gay, Bisexual, and Transgender (LGBT) civil rights movement began in New York City in June 1969 with the Stonewall Riots. Prior to this time a number of activists, individuals, and organizations such as The Mattachine Society, Daughters of Bilitis and others, fought to bring recognition of LGBT civil rights to the forefront of American society. While the movement was primarily, and most visually, centered in New York City and San Francisco, periodicals, guide books, and ephemeral material interconnected the larger LGBT community throughout the United States. The increased visibility of the LGBT movement inspired groups at odds with that new found visibility and call to action. The challenge to what was termed "traditional" values encouraged counter-LGBT groups to define and solidfy their constituency as well. This collection comprises material that is generated by individuals and organizations that have been on both sides of the question.
Materials in the Archives Center
Michio and Aveline Kushi Macro-Biotics Collection (AC0619)
The Shamrock Bar: Photographs and Interviews (AC0857)
Archives Center Wedding Documentation Collection (AC1131 )
Division of Science, Medicine, and Society HIV/AIDS Reference Collection (AC1134)
John-Manuel Andriote Hot Stuff: A Brief History of Disco Collection (AC1184)
Joan E. Biren (JEB) Queer Film Museum Collection (AC1216)
World AIDS Institute (WAI) Collection (AC1266)
Servicemembers Legal Defense Network (SLDN) Records (AC1282)
Helping Persons with AIDS (HPA) Records (AC1283)
DC Cowboys Dance Company Records (AC1312)
Bil Browning and Jerame Davis Papers (AC1334)
David Hadley Rockwell New York Disco Ephemera Collection (AC1342)
Leonard P. Hirsch Federal Globe Records (AC1357)
Corbett Reynolds Papers (AC1390)
Mark Segal Papers (AC1422)
The Mattachine Society of Washington "Love in Action" Collection (AC1428)
Academy of Washington Records (AC1458)
Matthew Shepard Papers (AC1463)
The Division of Political History holds artifacts related to gay activist Franklin Kameny and a variety of political buttons. They also hold LGBT related artifacts from Joan E. Biren (JEB).
The Division of Medical and Science holds objects donated from Dr. Renee Richards, Sean O. Strub, and Leonard Hirsch.
The Division of Entertainment and the Arts holds objects donated by The Fosters and Will & Grace.
This collection was assembled by the Archives Center, National Museum of American History, Smithsonian, beginning in 2004.
The collection is open for research use.
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: reproduction fees may apply. All duplication requests must be reviewed and approved by Archives Center staff.