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Brannock Device Company Records

Creator:
Park-Brannock.  Search this
Park, Ernest N.  Search this
Brannock, Otis C.  Search this
Brannock, Charles F., 1903-1992  Search this
Brannock Device Company.  Search this
Names:
Selby Shoe Company  Search this
United States. Armed Forces -- Supplies and stores  Search this
United States. Army -- Supplies and stores  Search this
Extent:
12 Cubic feet (34 boxes)
Type:
Collection descriptions
Archival materials
Patents
Trademarks
Slides (photographs)
Advertisements
Sales records
Photographs
Photographic prints
Filmstrips
Design drawings
Date:
1925 - 1998
Summary:
The Brannock Device Company began with the 1925 invention of the Brannock Device, a tool to measure foot length and width at the same time, by inventor and businessman Charles F. Brannock. Early in his career Brannock worked as a shoe salesman at the Park-Brannock shoe store, and in 1962 he became the CEO of the company. This collection documents both the Park-Brannock store and the Brannock Device. Materials in The Brannock Device Company Records, 1925-1998, include of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, N.Y.
Scope and Contents:
The Brannock Device Company Records, 1925-1998, consist of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, NY. The collection is useful to researchers for its stories of invention and entrepreneurship and its exemplification of the patent and trademark process in the United States and internationally in the early 20th century. The process of manufacturing and marketing in the shoe industry, and manufacturing of military supplies during World War II is also highlighted.
Arrangement:
The collection is divided into two subgroups.

Subgroup 1, The Brannock Device Company, 1925-1998

Series 1: Historical Background, 1928-1995

Series 2: Operational Records, 1926-1980

Subseries 1: Book for Recording Devices on Hand, 1927-1929

Subseries 2: Correspondence, 1926-1951

Subseries 3: Census, 1947-1980

Subseries 4: Insurance Inventory, 1956

Subseries 5: Royalties Accrued, 1946-1951

Subseries 6: Time Records, 1952-1958

Subseries 7: Notes, undated

Series 3: Product Development Records, 1925-1981

Subseries 1: Competitors' Devices and Other Products, c. 1928-1981

Subseries 2: Fitting Stool, 1936-1947

Subseries 3: Design, 1925-1975

Subseries 4: Manufacture, 1927-1959

Series 4: Advertising and Marketing Records, 1926-1998

Subseries 1: Correspondence, 1926-1998

Subseries 2: Mailing Lists, 1947-1950

Subseries 3: Ideas and Copy, undated

Subseries 4: Printed Materials with the Brannock Device Name (stationery, business cards, leases), undated

Subseries 5: Advertisements and Product Information, 1934-1980

Subseries 6: Measuring Device Instructions, undated

Subseries 7: Advertising and Merchandising Plans, 1938-1956

Series 5: Sales and Distribution Records, 1925-1986

Subseries 1: United States--Private Sector, 1925-1973

Subseries 2: United States--Military, 1928-1972

Subseries 3: Foreign, 1937-1986

Series 6: Photographs, c. 1930-1997

Subseries 1: Personal, undated

Subseries 2: Foot-Measuring Devices, undated

Subseries 3: Military, undated

Subseries 4: Employees and Factory, undated

Subseries 5: Negatives of Brannock Device, 1933-1958

Subgroup 2, Park-Brannock Shoe Store Records, 1916-1918, 1927-1981

Series 1: Historical Background, 1936-1981

Series 2: Operational Records, 1936-1972

Subseries 1: Financial Materials, 1936-1972

Subseries 2: Financial Materials, 1937-1961

Subseries 3: Business Course Tailored to Park-Brannock, undated

Subseries 4: Business Course Tailored to Park-Brannock, 1935-1961

Subseries 5: New York City Business Trips, 1945-1952

Subseries 6: Miscellaneous Notes, undated

Series 3: Advertising and Marketing Records, 1933-1962

Series 4: Sales Records, 1916-1977

Subseries 1: Customer Correspondence, 1928-1977

Subseries 2: Supplier Correspondence, 1927-1944

Subseries 3: Florsheim Sales Instruction Manual, undated

Subseries 4: Inventories, 1961

Subseries 5: Promotions, undated

Subseries 6: Receipts, 1916-1918

Subseries 7: Sales Floor Management, undated

Series 5: Photographs, 1932-1967
Biographical / Historical:
The Brannock Device Company began with the 1925 invention of the Brannock Device by Charles F. Brannock. Charles Brannock was working as a salesman in the Park-Brannock shoe store, co-owned by his father Otis C. Brannock and Ernest N. Park, in Syracuse, New York when he saw the need for an improved foot-measuring device. The Brannock Device soon gained favor over size-sticks because it measured foot length and width at the same time. Additionally, it measured heel-to-ball length, a feature which aided in fitting heeled shoes.

Charles F. Brannock (1903-1992) was an inventor and businessman. He began tinkering with the idea of a new foot-measuring device while attending Syracuse University, where he would get up in the middle of the night and work on sketches and calculations. Brannock obtained a patent for the device on August 28, 1928, but by then manufacture and sale of the device was already underway. Brannock assembled the device in the Park-Brannock shoe store and gave the device a trial on the sales floor. In 1926, Charles Brannock began offering the device to shoe retailers first on a rental basis and then by sale through the use of salesmen who lived throughout the country and each covered a geographic area. By 1929, the company began to phase out salesmen because it offered quantity discounts to shoe companies which distributed the devices to their stores at a lower price than salesmen could offer.

Brannock sold his device internationally beginning in 1929 through Mr. I. Singer of London, England. In 1936 distribution rights transferred to Henry Maitland Marler of Feature Shoes Limited of London, an affiliate of the Selby Shoe Company. Renewing and protecting foreign trademarks proved to be a legal challenge. Due to some confusion, Brannock's British patent was allowed to lapse. In order to prevent other companies from using the Brannock name in England, H.M. Marler set up Brannock Fitting Device Limited in October 1937. The company began manufacturing Brannock Devices in January 1946, but royalties accrued through European sale by 1951 did not even cover a third of the cost of trademarks, patents, and designs.

Fortunately for the Brannock Device Company, these costs were absorbed by the Selby Shoe Company, with whom it had entered into agreements about foreign distribution in November 1941. Selby had exclusive rights to distribute the Brannock Device in South America, South Africa, and other countries, and assisted Brannock in securing trademarks in many foreign countries.

In 1933 a United States Navy captain asked a shoe salesman to find the source of many sailors' foot problems. The salesman, after measuring sailors' feet with the Brannock device, declared that the Navy shoe was not the cause of the problem; the sailors were simply wearing the wrong size shoes. The captain was so happy that he would not have to order special shoes for his men that he wrote an article in the July 1933 issue of United States Naval Institute Proceedings which described how the Brannock Device had eliminated foot troubles aboard the ship. This gave Brannock an opportunity to promote his device in the Navy by sending the article to other ships. He calibrated his device for use in other branches of the military and by World War II the Brannock Device was being used by most of the armed forces. Several articles were written about the greater foot comfort enjoyed by the military after the introduction of the device. Charles Brannock was proud of his small but widespread role in the war effort and in the comfort of America's enlisted men and women.

Through the years Charles Brannock developed many different models of his device, including the women's, men's, junior, growing girl's, athletic, ski-boot, and military models. In 1947, Brannock moved the device company to a machine shop at 509 East Fayette Street in Syracuse, where it remained for 50 years.

Brannock advertised both the store and the device in local papers, and the device in trade literature such as Boot and Shoe Recorder. He encouraged other shoe stores to promote themselves by using the device in their advertising. He also attended the annual National Shoe Fair in Chicago from 1938 to 1968 in order to promote the device as well as learn about shoe-fashion trends for the Park-Brannock shoe store.

Concurrently, Charles Brannock also played a significant role in the Park-Brannock shoe store. His father, Otis C. Brannock and Ernest N. Park founded Park-Brannock in 1906 in a small store at 321 South Salina Street, focusing on women's shoes. In February 1937, they moved to a three-story building at 427 South Salina Street. Finally, in 1946, a six-story store was built at 473-475 South Salina Street through 129 East Onondaga Street. While waiting for the newest store to be built, Park-Brannock temporarily moved to the Chimes Building at 510-512 South Salina Street and 113 West Onondaga Street. Park-Brannock gained fame in Syracuse for a wide selection of men's, women's and children's shoes, handbags, millinery, hose, and accessories. In an advertisement, the store declared itself "one of America's finest shoe stores." The design of the two newer stores was state-of-the-art, and Park-Brannock was featured in shoe magazine articles. For example, the men's department was designed to look like a great room inside a ship. Charles Brannock became the CEO of Park-Brannock after both his father and Ernest Park died in 1962. Park-Brannock closed its doors in 1981, after the Hotel Syracuse offered to purchase the property for its new Hilton Tower.

Charles Brannock died on November 22, 1992, at the age of 89. The company was purchased in 1993 from the Brannock Estate by Salvatore Leonardi. Leonardi continues to manufacture Brannock devices in a small factory in Liverpool, New York. Over a million Brannock Devices have been manufactured, and it remains the shoe industry standard
Related Materials:
Materials at the National Museum of American History

Artifacts (several Brannock Devices and competitors' devices) are in the Division of Culture and the Arts and the Division of Armed Forces History.
Provenance:
The collection was donated to the National Museum of American History by Salvatore Leonardi on November 4, 1998.
Restrictions:
This collection is open for research use.
Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
World War, 1939-1945 -- Equipment and supplies  Search this
Show-windows -- New York -- Syracuse  Search this
Shoes -- Sizes  Search this
Shoe industry -- New York -- Syracuse  Search this
Shoes -- Fitting  Search this
Shoe machinery  Search this
Foot -- Measurement  Search this
Design, Industrial -- New York -- Syracuse  Search this
Military supplies  Search this
Measuring instruments industry  Search this
Measuring instruments  Search this
Genre/Form:
Patents
Trademarks
Slides (photographs)
Advertisements
Sales records
Photographs -- Black-and-white negatives -- Glass -- 1890-1920
Photographs -- 20th century
Photographic prints
Filmstrips
Design drawings
Citation:
Brannock Device Company Records, dates, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0672
See more items in:
Brannock Device Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0672
Online Media:

Field in Focus: Flying Foxes

Creator:
National Zoo  Search this
Type:
Youtube videos
Uploaded:
2018-10-25T19:07:07.000Z
Topic:
Zoology;Animals;Veterinary medicine;Animal health  Search this
Youtube Category:
Pets & Animals  Search this
See more by:
SmithsonianNZP
YouTube Channel:
SmithsonianNZP
Data Source:
National Zoo
EDAN-URL:
edanmdm:yt_0pyHjeuLOLQ

Arthur Jafa, Steve Coleman, and surprise performance by Kokayi- Hirshhorn Museum

Creator:
Hirshhorn Museum and Sculpture Garden  Search this
Type:
Youtube videos
Uploaded:
2018-01-31T22:28:31.000Z
Topic:
Art, modern  Search this
Youtube Category:
Education  Search this
See more by:
hirshhornmuseum
YouTube Channel:
hirshhornmuseum
Data Source:
Hirshhorn Museum and Sculpture Garden
EDAN-URL:
edanmdm:yt_F5o8gcrrCxM

Love is the Message: An Evening with Arthur Jafa

Creator:
Hirshhorn Museum and Sculpture Garden  Search this
Type:
Youtube videos
Uploaded:
2018-03-16T18:18:23.000Z
Topic:
Art, modern  Search this
Youtube Category:
Education  Search this
See more by:
hirshhornmuseum
YouTube Channel:
hirshhornmuseum
Data Source:
Hirshhorn Museum and Sculpture Garden
EDAN-URL:
edanmdm:yt_yOYd_IAPIe0

Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974

Creator:
Jacques Seligmann & Co.  Search this
Subject:
Waegen, Rolf Hans  Search this
Glaenzer, Eugene  Search this
de Hauke, César  Search this
Seligmann, Jacques  Search this
Seligmann, René  Search this
Parker, Theresa D.  Search this
Mackay, Clarence Hungerford  Search this
Liechtenstein, House of  Search this
Schiff, Mortimer L.  Search this
Haardt, Georges  Search this
La Fresnaye, Roger de  Search this
Seligman, Germain  Search this
Arenberg  Search this
Seligmann, Arnold  Search this
Trevor, Clyfford  Search this
MM. Jacques Seligmann & fils  Search this
Eugene Glaenzer & Co  Search this
Gersel  Search this
Germain Seligmann & Co  Search this
De Hauke & Co., Inc  Search this
Topic:
Art  Search this
World War, 1939-1945  Search this
Art, European  Search this
Decorative arts  Search this
Art treasures in war  Search this
Art galleries, Commercial  Search this
Art, Renaissance  Search this
Record number:
(DSI-AAA_CollID)9936
(DSI-AAA_SIRISBib)212486
AAA_collcode_jacqself
Theme:
The Art Market
Art Gallery Records
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_212486
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  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 8
  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 9
  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 10
Online Media:

Helen C. Rountree Lecture to Anthropological Society of Washington

Creator:
Rountree, Helen C., 1944-  Search this
Collection Creator:
Rountree, Helen C., 1944-  Search this
Extent:
1 Sound cassette (Duration: 120 minutes)
Container:
Item 12
Type:
Archival materials
Audio
Sound cassettes
Speeches
Date:
1988 October 18-19
Collection Restrictions:
Materials related to interview notes are restricted until June 2025.
Collection Rights:
Contact the repository for terms of use.
Topic:
Language and languages -- Documentation  Search this
Anthropological Society of Washington  Search this
Genre/Form:
Speeches
Collection Citation:
Helen C. Rountree Papers, National Anthropological Archives, Smithsonian Institution
See more items in:
Helen C. Rountree papers
Helen C. Rountree papers / Series 4: Sound Recordings
Archival Repository:
National Anthropological Archives
EDAN-URL:
ead_component:sova-naa-2005-22-ref37
8 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View Helen C. Rountree Lecture to Anthropological Society of Washington digital asset number 1
  • View Helen C. Rountree Lecture to Anthropological Society of Washington digital asset number 2
  • View Helen C. Rountree Lecture to Anthropological Society of Washington digital asset number 3
  • View Helen C. Rountree Lecture to Anthropological Society of Washington digital asset number 4
  • View Helen C. Rountree Lecture to Anthropological Society of Washington digital asset number 5
  • View Helen C. Rountree Lecture to Anthropological Society of Washington digital asset number 6
  • View Helen C. Rountree Lecture to Anthropological Society of Washington digital asset number 7
  • View Helen C. Rountree Lecture to Anthropological Society of Washington digital asset number 8
Online Media:

Matthew Shepard Papers

Creator:
Shepard, Matthew, 1976-1998  Search this
Source:
Shepard, Judy  Search this
Shepard, Dennis  Search this
Former owner:
Shepard, Dennis  Search this
Shepard, Judy  Search this
Extent:
14.1 Cubic feet (43 boxes, 1 map folder)
Type:
Collection descriptions
Archival materials
Theater programs
Travel brochures
Travel journals
Correspondence
Place:
Wyoming
Date:
1976-2019, undated
Summary:
The papers of Matthew Shepard (1976-1998) a gay man who was a victim of a hate crime in Laramie, Wyoming October 1998 resulting in his death. His death gained national and international attention leading to the formation of the Matthew Shepard Foundation and eventual passage of federal hate crime legislation (The Matthew Shepard and James Byrd, Jr. Hate Crimes Prevention Act), signed into law in October 2009.
Content Description:
Papers relating to the life of Matthew Shepard, his beating, death, and its aftermath, leading to the passage of anti-hate crime legislation named for him and James Byrd, Jr. The papers include items from Shepard's early life, his school life, elementary through college, and personal material. The collection includes material from his recycling campaign. It also includes items from theater productions in which he participated. There is correspondence both written and received as well as notebooks and his passports. Travel and general ephemera are also included.

The papers related to the aftermath of his beating and death include funeral memorabilia, programs, flower cards, and photographs of floral arrangements. The bulk of the material consists of condolence cards and letters, expressions of sympathy and condolence, and material from memorial events thoughout the United States. These include not only written correspondence, but graphic and artistic tributes (drawings, poetry, screenplays, and musical compositions.)

There are screenplays, correspondence, and photographs relating to the television motion pictures, Anatomy of a Hate Crime (2001) and The Matthew Shepard Story (2002) starring Stockard Channing, Sam Waterston, and Shane Meier.

The papers have been utilized prior to their donation to the Archives, National Museum of American History by filmmaker Michele Josue and Zeina Barkawi for the award winning documentary, Matt Shepard Is A Friend of Mine (2015). The material was also researched by representatives of Ford's Theater, Washington, DC when Ford's mounted a production of Moises Kaufman's The Laramie Project in 2013.
Arrangement:
The collection is arranged in three series.

Series 1, Shepard, Matthew, Personal Papers, 1976-2018, undated

Subseries 1.1: Education and Schooling, 1981-1998, undated

Subseries 1.2: Correspondence, 1986-1998, undated

Subseries 1.3: Theater Memorabilia, 1986-1992, undated

Subseries 1.4: Assorted Papers and Ephemera, 1976-1999,undated

Subseries 1.5: Funeral and Celebration of Life, Estate, 1998 October-2018 October 26

Series 2, Shepard Family and The Matthew Shepard Foundation, Papers and Correspondence Received, 1998-2013, undated

Subseries 2.1: Papers, 1998-2003, undated

Subseries 2.2: Correspondence Received, 1998 October-2009 September

Series 3, Tribute, Vigil, Memorial Services, Memorabilia, and Inspired Works, 1998-2008, undated

Subseries 3.1: Tribute, Vigil, and Memorial Services, 1998, undated

Subseries 3.2: Memorabilia and Inspired Works,1973-2008, undated

Subseries 3.3: Anatomy of a Hate Crime, 1999-2001

Subseries 3.4: The Matthew Shepard Story, 1999-2004, undated
Biographical / Historical:
The life and death of Matthew Shepard have been documented in numerous biographies, motion pictures, and newsprint.

Matthew Wayne Shepard was born on December 1, 1976 in Casper, Wyoming to Judy Peck and Dennis Wayne Shepard. Shepard's early life was spent in Casper, where he attended elementary school, junior high, and high school till the tenth grade. While living in Casper, he participated in local productions at theater companies based in Casper. One of his school projects involved bringing awareness to recycling. He was so successful that he was appointed as the young adult representative to the governor's initiaive on state-wide recycling. In his junior year of high school, Shepard left Casper to attend The American School in Switzerland (TASIS). At that time his mother Judy and younger brother Logan joined Dennis Shepard in Saudi Arabia where Dennis was employed by SAUDI ARAMCO.

While attending TASIS on a school trip to Morocco Shepard was raped by one or more unknown assailants. Although the crime was reported, the perpetrators were never apprehended. This emotional and physical trauma stayed with Shepard the remainder of his life. After graduation from TASIS, Shepard briefly attended Catawba College in Salisbury, North Carolina. After leaving Catawba he moved to Raleigh, North Carolina, and then returned to Casper, where he enrolled in Casper College, the local community college. He briefly moved to Denver, Colorado, before deciding to enter the Universty of Wyoming in Laramie, his parents' alma mater. He was admitted for the 1998-1999 school year to the University of Wyoming.

It was while living in Laramie on the evening of October 6, 1998 that Shepard crossed paths with Aaron McKinney and Russell Henderson at the Fireside Lounge. McKinney and Henderson later drove him to a location outside Laramie, where they tied Shepard to a split-rail fence, robbed, and beat him senseless with the butt of a Smith & Wesson .357 Magnum revolver. After beating him they stole his shoes and left him in the near-freezing temperatures.

Shepard was discovered 18 hours later by Aaron Kreifels. He was first transported to Ivinson Hospital in Laramie, and upon the discovery of the severity of his injuries he was transferred to the Poudre Valley Hospital in Fort Collins, Colorado. His parents immediately flew from Saudi Arabia and were with him when he died in the early morning hours of October 12, 1998.

McKinney and Henderson were arrested and charged. They maintained what is known as a "gay panic defense" claiming Shepard had made sexual overtures to one or both of them. This was ultimately not allowed. Henderson pleaded guilty to the charges of felony murder and kidnapping. McKinney went to trial also facing charges of felony murder and kidnapping. When found guilty, McKinney faced the possibility of the death penalty, but upon the Shepard family's request he received two consecutive life sentences, as had Henderson.

The death of Matthew on October 12, 1998 resulted in an unprecedented national and international outpouring of sympathy and reflection from the public at large. Cards, letters, and donations to what became the Matthew Shepard Foundation were received from not only the United States but the world. The response was overwhelming, many writing, "to express their concern and sorrow about what had happened to Matt and to us as his parents," in the words of Dennis Shepard. Shepard's Celebration of Life was held at the family's home church, St. Mark's Episcopal, in Casper, Wyoming. Fred Phelps and the Westboro Baptist Church picketed the funeral.

Over a ten-year period, Judy Shepard and the Matthew Shepard Foundation fought for national hate crime legislation. It was not until 2009 that Congress passed The Matthew Shepard and James Byrd Jr. Hate Crimes Prevention Act, also known as the Matthew Shepard Act, on October 22. President Barack Obama signed the act into law on October 28. The Foundation continues to this day bringing good from evil, empowering individuals, ". . . to embrace human dignity and diversity through outreach, advocacy and resource programs," and, ". . . to replace hate with understanding, compassion and acceptance."

Shepard's ashes were inurned at the Washington National Cathedral in October 2018.

Source

Shepard, Judy. The Meaning of Matthew, My Son's Murder in Laramie and a World Transformed. New York, New York: Hudson Street Press, 2009.

Matthew Shepard Papers, Archives Center, National Museum of American History, Smithsonian Institution.

St. Mark's Episcopal Church website: http://stmarks.diowy.org/ accessed August 2018.

Matthew Shepard Foundation website: https://www.matthewshepard.org/ accessed August 2018.
Separated Materials:
Objects relating to Matthew Shepard are held in the Division of Medicine and Science.
Provenance:
Collection donated by Dennis and Judy Shepard in 2018.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hate crimes  Search this
Gay youth  Search this
Homosexuality  Search this
Lesbian and gay experience  Search this
Victims of hate crimes  Search this
Travel -- Europe  Search this
Funeral rites and ceremonies -- 1990-2000  Search this
Foundations  Search this
LGBT  Search this
Genre/Form:
Theater programs -- 1910-1990
Travel brochures
Travel journals
Correspondence -- 1970-2000
Citation:
Matthew Shepard Papers, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.1463
See more items in:
Matthew Shepard Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1463
Online Media:

Men with dogs to be sold at local market, near Kaduna, Nigeria

Photographer:
Elisofon, Eliot  Search this
Collection Photographer:
Elisofon, Eliot  Search this
Extent:
1 Slide (col.)
Culture:
Nupe (African people)  Search this
Type:
Archival materials
Slides
Color slides
Place:
Africa
Nigeria
Date:
1959
Scope and Contents:
The dog is used for hunting, either for ndacha (individual hunt for the Nupe) in the day time and ndachezhi (group hunt) in the dry season. Dogs are used for locating, tracking, bringing to bay or even killing; they are also important for hunting very large animals. This photograph was taken when Eliot Elisofon was on assignment for Life magazine and traveled to Africa from August 18, 1959 to December 20, 1959.
Local Numbers:
L 1 NIG 8.0.1 EE 59
General:
Title is provided by EEPA staff based on photographer's notes.
Local Note:
58482 9
Frame value is 22.
Slide No. L 1 NIG 8.0.1 EE 59
Collection Restrictions:
Use of original records requires an appointment. Contact Archives staff for more details.
Collection Rights:
Permission to reproduce images from the Eliot Elisofon Photographic Archives must be obtained in advance. The collection is subject to all copyright laws.
Topic:
Animals -- Africa  Search this
Mammals  Search this
Domestic animals  Search this
Hunting  Search this
Genre/Form:
Color slides
Collection Citation:
Eliot Elisofon Field Collection, EEPA 1973-001, Eliot Elisofon Photographic Archives, National Museum of African Art, Smithsonian Institution
Identifier:
EEPA.1973-001, Item EEPA EECL 9467
See more items in:
Eliot Elisofon Field collection
Eliot Elisofon Field collection / Nigeria
Archival Repository:
Eliot Elisofon Photographic Archives, National Museum of African Art
EDAN-URL:
ead_component:sova-eepa-1973-001-ref26510

Hippopotamus on Kibirizi plains, Virunga National Park, Congo (Democratic Republic)

Photographer:
Elisofon, Eliot  Search this
Collection Photographer:
Elisofon, Eliot  Search this
Extent:
1 negatives (photographic) (b&w, 35mm.)
Type:
Archival materials
Negatives (photographic)
Black-and-white negatives
Negatives
Place:
Africa
Congo (Democratic Republic)
Date:
1970
Scope and Contents:
"The park includes: part of Lake Edward (Lake Rutangize), the Semliki River valley, parts of the Rwindi, Ishasha and Rutshuru valleys south of the lake, the Virunga area within former Zaïre, and part of the Rwenzori (Ruwenzori) range. Lake Edward belongs to the Nile river system and Lake Kivu to the Congo Basin river system. Some of the largest wild animal concentrations in Africa occur along the rivers of the park. Mammals in the savanna of the Rwindi area include: elephant, hippopotamus (Hippopotamus amphibius), buffalo, numerous antelope including kob and Defassa waterbuck, warthog, lion, spotted hyena, bushbuck, and various monkeys. During daylight hours, the common hippo spends almost all its time wallowing in shallow water. In the evenings, after the hot sun has set, common hippos come out of the water for a night of grazing. While hippos like to feed on patches of short grasses (called "hippo lawns") close to water, sometimes they must travel several miles (kilometers) to find food, making long trips on land to new lakes or rivers." This photograph was taken when Eliot Elisofon traveled to Africa from March 17, 1970 to July 17, 1970.
Local Numbers:
EENG-I-12b, 22.
General:
Title source: Index card based on photographer's notes.
Local Note:
Typed index card reads, "V 3 Zai. Zaire. Virunga Natl. Park, Kibrizi plains. Hippos with Virunga mtns in background. 4/1970. EE. neg.no. I-12b, 22." The card was written in 1977-79 by Archives staff using source provided by photographer.
Collection Restrictions:
Use of original records requires an appointment. Contact Archives staff for more details.
Collection Rights:
Permission to reproduce images from the Eliot Elisofon Photographic Archives must be obtained in advance. The collection is subject to all copyright laws.
Topic:
Animals -- Africa  Search this
Mammals  Search this
Natural landscapes  Search this
Genre/Form:
Black-and-white negatives
Negatives
Collection Citation:
Eliot Elisofon Field Collection, EEPA 1973-001, Eliot Elisofon Photographic Archives, National Museum of African Art, Smithsonian Institution
Identifier:
EEPA.1973-001, Item EEPA EENG 08292
See more items in:
Eliot Elisofon Field collection
Eliot Elisofon Field collection / Congo (Democratic Republic) / EENG / 1970
Archival Repository:
Eliot Elisofon Photographic Archives, National Museum of African Art
EDAN-URL:
ead_component:sova-eepa-1973-001-ref35370

Hippopotamus on the plains. Virunga National Park, Congo (Democratic Republic)

Photographer:
Bracher, Maya  Search this
Collection Photographer:
Elisofon, Eliot  Search this
Extent:
1 negatives (photographic) (b&w, 35mm.)
Type:
Archival materials
Negatives (photographic)
Black-and-white negatives
Negatives
Place:
Africa
Congo (Democratic Republic)
Date:
1970
Scope and Contents:
"The park includes: part of Lake Edward (Lake Rutangize), the Semliki River valley, parts of the Rwindi, Ishasha and Rutshuru valleys south of the lake, the Virunga area within former Zaïre, and part of the Rwenzori range. Lake Edward belongs to the Nile river system and Lake Kivu to the Congo Basin river system. Some of the largest wild animal concentrations in Africa occur along the rivers of the park. Mammals in the savanna of the Rwindi area include: elephant, hippopotamus (Hippopotamus amphibius), buffalo, numerous antelope including kob and Defassa waterbuck, warthog, lion, spotted hyena, bushbuck, and various monkeys. During daylight hours, the common hippo spends almost all its time wallowing in shallow water. In the evenings, after the hot sun has set, common hippos come out of the water for a night of grazing. While hippos like to feed on patches of short grasses (called "hippo lawns") close to water, sometimes they must travel several miles (kilometers) to find food, making long trips on land to new lakes or rivers." This photograph was taken when Maya Bracher accompanied Eliot Elisofon on assignment for Westinghouse Film and traveled to Africa from October 26, 1970 to end of March 1971.
Local Numbers:
EENG-IX-1, 22.
General:
Title source: Index card based on photographer's notes.
Local Note:
Typed index card reads, "V 3 Zai. Zaire. Virunga Natl. Park. Hippos in mud pools on the plains. 11/1970. Maya Bracher. neg.no. IX-1, 22." The card was written in 1977-79 by Archives staff using source provided by photographer.
Collection Restrictions:
Use of original records requires an appointment. Contact Archives staff for more details.
Collection Rights:
Permission to reproduce images from the Eliot Elisofon Photographic Archives must be obtained in advance. The collection is subject to all copyright laws.
Topic:
Animals -- Africa  Search this
Natural landscapes  Search this
Genre/Form:
Black-and-white negatives
Negatives
Collection Citation:
Eliot Elisofon Field Collection, EEPA 1973-001, Eliot Elisofon Photographic Archives, National Museum of African Art, Smithsonian Institution
Identifier:
EEPA.1973-001, Item EEPA EENG 08315
See more items in:
Eliot Elisofon Field collection
Eliot Elisofon Field collection / Congo (Democratic Republic) / EENG / 1970
Archival Repository:
Eliot Elisofon Photographic Archives, National Museum of African Art
EDAN-URL:
ead_component:sova-eepa-1973-001-ref35393

Kuba women decorating woven cloth, Mushenge, Congo (Democratic Republic)

Photographer:
Elisofon, Eliot  Search this
Collection Photographer:
Elisofon, Eliot  Search this
Extent:
1 negatives (photographic) (b&w, 35mm.)
Culture:
Kuba (African people)  Search this
Type:
Archival materials
Negatives (photographic)
Black-and-white negatives
Negatives
Place:
Africa
Congo (Democratic Republic)
Date:
1970
Scope and Contents:
The photograph depicts Kuba women at work on all-plush panel typical of contemporary work. They are brushing the raffia pile with the edge of the knife, which they also use to cut the pile stitches. "After the dyeing, the cloth is ready to be embroidered. Most Kuba embroidery combines on one cloth two types of decoration: stem-stitching and cut-pile or plush stitching. The equipment is simple: a needle and, for cut-pile or plush-work, a knife. The embroideress needs an enormous amount of steadiness and patience. Because of the time required, prosperous and royal men who have several wives or concubines gain an advantage in the production of decorated garments. Fine plush pieces are worked for months ad even years. the work is done intermittently, usually in the afternoons, after returning from working in the fields." [Adams Monni, 1978: Kuba Embroidered Cloth. African Arts, 12 (1), November 1978, pp.24-39]. This photograph was taken when Eliot Elisofon was on assignment for Westinghouse Film and traveled to Africa from October 26, 1970 to end of March 1971.
Local Numbers:
EENG-VI-17, 22.
General:
Title source: Index card based on photographer's notes.
Local Note:
Typed index card reads, "H 3 Kba. Kuba. Zaire, Mushenge. Embroidering raffia cloth. 4/1970. EE. neg.no. VI-17, 22." The card was written in 1977-79 by Archives staff using source provided by photographer.
Collection Restrictions:
Use of original records requires an appointment. Contact Archives staff for more details.
Collection Rights:
Permission to reproduce images from the Eliot Elisofon Photographic Archives must be obtained in advance. The collection is subject to all copyright laws.
Topic:
Artists  Search this
Vernacular architecture  Search this
Women  Search this
Textile crafts  Search this
Clothing and dress -- Africa  Search this
Genre/Form:
Black-and-white negatives
Negatives
Collection Citation:
Eliot Elisofon Field Collection, EEPA 1973-001, Eliot Elisofon Photographic Archives, National Museum of African Art, Smithsonian Institution
Identifier:
EEPA.1973-001, Item EEPA EENG 03204
See more items in:
Eliot Elisofon Field collection
Eliot Elisofon Field collection / Congo (Democratic Republic) / EENG / 1970
Archival Repository:
Eliot Elisofon Photographic Archives, National Museum of African Art
EDAN-URL:
ead_component:sova-eepa-1973-001-ref30285

Kuba woman decorating woven cloth, Mushenge, Congo (Democratic Republic)

Photographer:
Elisofon, Eliot  Search this
Collection Photographer:
Elisofon, Eliot  Search this
Extent:
1 Slide (col.)
Culture:
Kuba (African people)  Search this
Type:
Archival materials
Slides
Color slides
Place:
Africa
Congo (Democratic Republic)
Date:
1970
Scope and Contents:
The photograph depicts Kuba woman at work on all-plush panel typical of contemporary work. She is brushing the raffia pile with the edge of the knife, which they also use to cut the pile stitches. "After the dyeing, the cloth is ready to be embroidered. Most Kuba embroidery combines on one cloth two types of decoration: stem-stitching and cut-pile or plush stitching. The equipment is simple: a needle and, for cut-pile or plush-work, a knife. The embroideress needs an enormous amount of steadiness and patience. Because of the time required, prosperous and royal men who have several wives or concubines gain an advantage in the production of decorated garments. Fine plush pieces are worked for months ad even years. the work is done intermittently, usually in the afternoons, after returning from working in the fields." [Adams Monni, 1978: Kuba Embroidered Cloth. African Arts, 12 (1), November 1978, pp.24-39]. This photograph was taken when Eliot Elisofon traveled to Africa from March 17, 1970 to July 17, 1970.
Local Numbers:
H 3 KBA 15.2.1 EE 70
General:
Title is provided by EEPA staff based on photographer's notes.
Local Note:
A31
Frame value is 22.
Slide No. H 3 KBA 15.2.1 EE 70
Collection Restrictions:
Use of original records requires an appointment. Contact Archives staff for more details.
Collection Rights:
Permission to reproduce images from the Eliot Elisofon Photographic Archives must be obtained in advance. The collection is subject to all copyright laws.
Topic:
Artists  Search this
Vernacular architecture  Search this
Women  Search this
Textile crafts  Search this
Genre/Form:
Color slides
Collection Citation:
Eliot Elisofon Field Collection, EEPA 1973-001, Eliot Elisofon Photographic Archives, National Museum of African Art, Smithsonian Institution
Identifier:
EEPA.1973-001, Item EEPA EECL 7209
See more items in:
Eliot Elisofon Field collection
Eliot Elisofon Field collection / Congo (Democratic Republic) / EECL / Mushenge, Congo (Democratic Republic)
Archival Repository:
Eliot Elisofon Photographic Archives, National Museum of African Art
EDAN-URL:
ead_component:sova-eepa-1973-001-ref24000

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Extent:
270 Cubic feet (1169 boxes )
7 Film reels
Type:
Collection descriptions
Archival materials
Film reels
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

Reimar Horten No.11 - Side 1 of 2

Collection Creator:
Myhra, David  Search this
Container:
Box 15, Disk 24a
Type:
Archival materials
Audio
Scope and Contents:
Reimar continues discussion about Junkers turbojet designers and engineers, centrifugal-flow design and axial-flow; [4:32] Dr. Frantz's reply to Horten request for 004 engines; [6:04] H IX a secret project but a few knew of it at RLM, Junkers, Milch; [7:06] confusion between Myhra and Reimar over timeline for H IX engine work, not 1941 but 1943; [11:30] various configurations considered - 2 Argus pulse jets with 004 mounted below, etc. [14:03] Reimar quickly came to belief that the turbojet was ideal for tailless aircraft, RLM saw conventional airframe application - Me262; [16:11] Reimar on worldwide lack of confidence in all-wing aircraft, RLM engineers such as Reidenback; [18:00] Freudenberg (sp?) gave prize to Reimar and Walter for innovative design, all-wing to turbojet. [22:42] H VII Walter's favorite Horten aircraft, Scheidhauer liked H IV best, H VI difficult; [23:20] mathematician asked to help solve bending problem with H IV and H VI (Karl Nickel?), said make spar bigger; [26:00] Many designers appeared to have trouble with RLM, [32:51] Reimar to RLM, why build all-wing aircraft, Reimar remarks on better efficiency, no wasted structure - all produces lift in all-wing - compares Me262 to H IX, H IX had much lower landing speed, etc. [39:10] Why not more designers work with all-wing configuration? Reimar discusses 1910 Junkers all-wing patent, Reimar on Junkers cantilever wing, fears of adopting it, swept wing [41:38] took considerable time before designers accepted it, Reimar recalls Scheidhauer's demonstration in the H III d for Prandtl and others, proving stability of swept wing, revised papers based on Reimar's demonstration; [44:58] Reimar explains to Prandtl that he is using bell distribution, how it works to allow full control, even in a stall.
Collection Restrictions:
No restrictions on access.
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Walter and Reimar Horten Interviews [Myhra], Acc. 1999-0065, National Air and Space Museum, Smithsonian Institution.
See more items in:
Walter and Reimar Horten Interviews [Myhra]
Walter and Reimar Horten Interviews [Myhra] / Series 3: User CD-Rs
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-1999-0065-ref232

Behind the Apron Interview with Blondell Mason

Creator:
Anacostia Museum  Search this
Names:
Anacostia Community Museum  Search this
Anacostia Neighborhood Museum  Search this
Collection Creator:
Anacostia Community Museum  Search this
Extent:
2 sound recordings (audio cassette)
Culture:
African American  Search this
Type:
Archival materials
Sound recordings
Oral histories (document genres)
Interviews
Place:
Maryland
United States
Date:
1997
Scope and Contents:
Through an oral history interview, Blondell Mason talks about growing up in Baltimore City and then Calvert County, his children, farming, and shucking oysters. Mason describes his experiences working as an oyster shucker for approximately 30 years at the Warren Denton Seafood House (Calvert County, Maryland). Mason was one of the fastest oyster shuckers at the seafood house. In addition to discussing why he enjoyed working as an oyster shucker, he describes the changes over the years in the oyster shucking industry, including the changing demographics of the industry's workers. Mason also talks about a man who tried to form an oyster union to negotiate wages. Both parts one and two of the interview contain the same overall content, but different details.
Interview. Part of Behind the Apron oral history project. Dated 19960417 and 19970417 (transcribed from transcripts).
Biographical / Historical:
Behind the Apron oral history project documents the experiences of Black oyster and clam workers in Southern Maryland. The interviews explore issues such as: the connection between land and water, between farming and the fishing industry; the communal spirit and camaraderie amongst oyster workers; the experience of women oyster workers; and the changes in the oyster packing industry resulting in a diminshed African American workforce. The audio interviews were conducted by Shelia Montague Parker in 1997.
Local Numbers:
ACMA AV005260
Restrictions:
Use of the materials requires an appointment. Some items are not accessible due to obsolete format and playback machinery restrictions. Please contact the archivist to make an appointment: ACMarchives@si.edu.
Topic:
African Americans  Search this
African Americans -- Employment  Search this
African Americans -- Maryland  Search this
Oyster industry  Search this
Clam industry  Search this
Genre/Form:
Sound recordings
Oral histories (document genres)
Interviews
Citation:
Behind the Apron Interview with Blondell Mason, Behind the Apron oral history project, Anacostia Community Museum Archives, Smithsonian Institution.
Identifier:
ACMA.09-007.28, Item ACMA AV005259
See more items in:
Behind the Apron: The History, Life, and Hidden Achievements of Southern Maryland's Black Oyster and Clam Workers
Archival Repository:
Anacostia Community Museum Archives
EDAN-URL:
ead_component:sova-acma-09-007-28-ref2
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View Behind the Apron Interview with Blondell Mason digital asset number 1
Online Media:

Behind the Apron Interview with Ruth Smith

Creator:
Anacostia Museum  Search this
Names:
Anacostia Community Museum  Search this
Anacostia Neighborhood Museum  Search this
Collection Creator:
Anacostia Community Museum  Search this
Extent:
2 sound recordings (audio cassette)
Culture:
African American  Search this
Type:
Archival materials
Sound recordings
Oral histories (document genres)
Interviews
Place:
Maryland
United States
Date:
1997
Scope and Contents:
Through an oral history interview, Ruth Smith describes her experience working as an oyster shucker for 23 years at the Warren Denton Seafood House (Calvert County, Maryland). She spoke of the fastest oyster shuckers at the seafood house, her participation in oyster shucking competitions, and the changes in the oyster shucking industry. Smith also talked about her family and growing up in Calvert County, Maryland.
Interview. Part of Behind the Apron oral history project. One interview is dated 19970530 (transcribed from transcripts) and the other one is undated.
Biographical / Historical:
Behind the Apron oral history project documents the experiences of Black oyster and clam workers in Southern Maryland. The interviews explore issues such as: the connection between land and water, between farming and the fishing industry; the communal spirit and camaraderie amongst oyster workers; the experience of women oyster workers; and the changes in the oyster packing industry resulting in a diminshed African American workforce. The audio interviews were conducted by Shelia Montague Parker in 1997.
Local Numbers:
ACMA AV005262
Restrictions:
Use of the materials requires an appointment. Some items are not accessible due to obsolete format and playback machinery restrictions. Please contact the archivist to make an appointment: ACMarchives@si.edu.
Topic:
African Americans  Search this
African Americans -- Employment  Search this
African Americans -- Maryland  Search this
Oyster industry  Search this
Clam industry  Search this
Genre/Form:
Sound recordings
Oral histories (document genres)
Interviews
Citation:
Behind the Apron Interview with Ruth Smith, Behind the Apron oral history project, Anacostia Community Museum Archives, Smithsonian Institution.
Identifier:
ACMA.09-007.28, Item ACMA AV005261
See more items in:
Behind the Apron: The History, Life, and Hidden Achievements of Southern Maryland's Black Oyster and Clam Workers
Archival Repository:
Anacostia Community Museum Archives
EDAN-URL:
ead_component:sova-acma-09-007-28-ref6
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Behind the Apron Interview with William Bourne

Creator:
Anacostia Museum  Search this
Names:
Anacostia Community Museum  Search this
Anacostia Neighborhood Museum  Search this
Collection Creator:
Anacostia Community Museum  Search this
Extent:
1 sound recording (audio cassette)
Culture:
African American  Search this
Type:
Archival materials
Sound recordings
Oral histories (document genres)
Interviews
Place:
Maryland
United States
Date:
April 15, 1997
Scope and Contents:
Through an oral history interview, William Bourne talks about his family and growing up, and working on his family's tobacco farm in Calvert County, Maryland. Bourne describes his experience as an oyster shucker for 64 years at the Warren Denton Seafood House (Calvert County, Maryland). He explains the drop in the oyster population and the changes over the years in the oyster shucking industry, including the changing demographics of the industry's workers.
Interview. Part of Behind the Apron oral history project. Dated 19970415.
Biographical / Historical:
Behind the Apron oral history project documents the experiences of Black oyster and clam workers in Southern Maryland. The interviews explore issues such as: the connection between land and water, between farming and the fishing industry; the communal spirit and camaraderie amongst oyster workers; the experience of women oyster workers; and the changes in the oyster packing industry resulting in a diminshed African American workforce. The audio interviews were conducted by Shelia Montague Parker in 1997.
Restrictions:
Use of the materials requires an appointment. Some items are not accessible due to obsolete format and playback machinery restrictions. Please contact the archivist to make an appointment: ACMarchives@si.edu.
Topic:
African Americans  Search this
African Americans -- Employment  Search this
African Americans -- Maryland  Search this
Oyster industry  Search this
Clam industry  Search this
Genre/Form:
Sound recordings
Oral histories (document genres)
Interviews
Citation:
Behind the Apron Interview with William Bourne, Behind the Apron oral history project, Anacostia Community Museum Archives, Smithsonian Institution.
Identifier:
ACMA.09-007.28, Item ACMA AV005265
See more items in:
Behind the Apron: The History, Life, and Hidden Achievements of Southern Maryland's Black Oyster and Clam Workers
Archival Repository:
Anacostia Community Museum Archives
EDAN-URL:
ead_component:sova-acma-09-007-28-ref8
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Ross and Dorothy Lake Gregory Moffett papers

Creator:
Moffett, Ross  Search this
Names:
Art Students League (New York, N.Y.)  Search this
Federal Art Project (U.S.)  Search this
Provincetown Art Association  Search this
Burchfield, Charles Ephraim, 1893-1967  Search this
Del Deo, Josephine Couch  Search this
Eisenhower, Dwight D. (Dwight David), 1890-1969 -- Portraits  Search this
Moffett, Dorothy Lake Gregory, 1893-1975  Search this
Moffett, Ross (Art in narrow streets)  Search this
Rehn, Frank Knox Morton, 1848-1914  Search this
Extent:
7.7 Linear feet
Type:
Collection descriptions
Archival materials
Photographs
Sketches
Sketchbooks
Slides (photographs)
Place:
Cape Cod National Seashore (Mass.)
Florida -- Pictorial works
Provincetown (Mass.)
Date:
circa 1870-1992
Summary:
This collection measures 7.7 linear feet, dates from circa 1870 to 1992, and documents the life and career of painter Ross Moffett and, to a lesser extent, the life and career of his wife, painter, lithographer, etcher, and illustrator, Dorothy Lake Gregory Moffett. The collection includes correspondence, photographs, artwork including sketchbooks, and printed material including published writings, newspaper clippings, press releases, and exhibition catalogs.
Scope and Content Note:
The Ross and Dorothy Lake Gregory Moffett papers measure 7.7 linear feet and date from circa 1870 to 1992. Because Dorothy Moffett's papers were received separately they are filed together in Series 13. Series 1-12 deal primarily with the life and career of Ross Moffett. The collection documents Ross Moffett's participation in the Provincetown community as an artist and resident through correspondence, photographs, sketchbooks and printed material, including published writings, news clippings, press releases, and exhibition catalogs. The papers of Dorothy Moffett include family letters, photographs, a journal and original artwork providing scattered documentation of her life and career as an a printmaker and illustrator.

General correspondence primarily focuses on news and financial affairs of the Moffett family farm in Iowa. Also included are letters from Provincetown artist, Edwin Dickinson, and a small amount of correspondence with other artists, collectors and dealers.

Files documenting specific projects that Ross Moffett was involved with are arranged separately and include correspondence, printed material and photographs. Project files have been established for the following projects: the publication of Art in Narrow Streets, the Eisenhower mural, the Cape Cod National Seashore Park and the renovation of the Center Methodist Church.

The series of printed material, 1918-1992, relates to Ross Moffett's career as an artist and his general interest in art. Photographs primarily focus on scenes of Provincetown and include photographs of works of art by Provincetown artists. Also included are photographs of artwork by Moffett arranged chronologically, Moffett's studio in Provincetown, and installations at the Provincetown Art Association Galleries.

Artwork found in Series 10 and 11 includes drawings by Ross Moffett and 85 annotated sketchbooks, including four by Dorothy Moffett.

The collection also houses research notes and files written by Josephine Couch Del Deo in preparation of a biography of Ross Moffett. These annotations provide useful additional information about Moffett's life.

Papers of Dorothy Lake Gregory Moffett include Gregory family letters, Dorothy's correspondence with her father, and letters from other family and friends. Also found are drawings, lithographs and etchings by Dorothy and photographs of her family and friends.
Arrangement:
The collection is arranged into thirteen series:

Series 1: Biographical Material, circa 1888-1965 (box 1; 1 folder)

Series 2: Correspondence, 1915-1972 (box 1; 0.6 linear ft)

Series 3: Financial Material, 1933-1971 (box 1; 2 folders)

Series 4: Notebook/Notes, undated (box 1; 2 folders)

Series 5: Projects, 1880-1969, undated (boxes 1-2; 1.2 linear ft.)

Series 6: Subject File, 1960-1968 (box 2; 1 folder)

Series 7: Printed Material, 1916-1992, undated (boxes 2-4, 7; 1.5 linear ft.)

Series 8: Photographs, circa 1900-1975, undated (box 4; 15 folders)

Series 9: Slides of Art Association, Iowa Farmland and the Chrysler Museum, circa 1960, undated (box 4; 1 folder)

Series 10: Drawings, circa 1929-1934 (box 5; 1 folder)

Series 11: Sketchbooks, 1913-1969 (boxes 5-8; 2.5 linear ft.)

Series 12: Annotations/Item Descriptions by Josephine Couch Del Deo, undated (box 6; 2 folders)

Series 13: Dorothy Lake Gregory Moffett Papers, circa 1870-1975 (boxes 9-11; 0.7 linear ft.)
Biographical Note:
Ross Moffett (1888-1971) was an important figure in the development of modernism in American Art after World War I. His paintings primarily depict the life and landscapes of the Provincetown, Massachusetts area. Dorothy Lake Gregory Moffett is perhaps best known as a printmaker and illustrator of children's books and magazines.

Born in Iowa in 1888, Moffett trained at the Art Institute in Chicago and studied with Charles Hawthorne during the summer of 1913, in Provincetown, Massachusetts. Moffett then studied at the Art Students League and returned to Provincetown in 1915, to establish himself as an artist. He was one of the founders of the Provincetown Art Association and a leading figure in the art colony for many years. In 1920, Moffett married artist Dorothy Lake Gregory in Brooklyn, New York. Dorothy studied at the Pratt Institute and with Robert Henri and George Bellows in New York, and then went to Provincetown to study with Hawthorne as well.

During the 1920's and 1930's, Ross Moffett's success increased steadily and he had his first one-man show at the Frank Rehn Gallery in New York and also at The Art Institute of Chicago in 1928. He served on several exhibition juries around the country during this time. Between 1936 and 1938, Moffett painted four murals in two Massachusetts post offices for the Federal Works Progress Administration (WPA). Moffett received full membership to the National Academy of Design in 1942.

While Moffett's painting slowed somewhat during World War II he continued his involvement in the arts by maintaining the Provincetown Art Association. He taught briefly at the University of Miami in Ohio from 1932 to 1933, and returned to Provincetown to pursue painting full-time. In the 1950's, Moffett became interested in archaeology and even delivered a few lectures on the subject. During this time he continued to paint and his art reflected his preoccupation with the science of archaeology. In 1954, Moffett was one of two artists selected by the National Academy of Design to paint murals depicting President Dwight D. Eisenhower's life for the Eisenhower Memorial Museum in Abilene, Kansas. Moffett was chosen to portray Eisenhower's civilian life.

In 1960, Moffett became active in the movement to establish the 1400 acres known as the Province Lands as part of the Cape Cod National Seashore Park. After the park was established Moffett wrote and published a history of the first thirty-three years of the Provincetown Art Association in a book titled Art in Narrow Streets, 1964. He continued to serve as a juror for the Provincetown Art Association and was artist-in-residence for the Provincetown Fine Arts Work Center in 1970.

Dorothy Moffett also pursued a successful career in art, and publishers such as Rand McNally used her illustrations for youth magazines and childrens books, such as the classic Green Fairy Book. Her work was exhibited in the Metropolitan Museum, the National Academy, and the Brooklyn Museum, and her Alice in Wonderland series of lithographs was purchased for the permanent collection of the Boston Museum of Fine Arts. Though best known as a printmaker, Moffett also worked in oil.

Ross Moffett died of cancer on March 13, 1971.
Related Material:
Related resources in the Archives of American Art include a sound recording of a transcribed interview with Ross Moffett by Dorothy Seckler, August 27, 1962; and a sound recording of an untranscribed interview with Dorothy Lake Gregory Moffett by Robert F. Brown, September 22, 1972.
Separated Material:
The Archives of American Art also holds material lent for microfilming (reel D80) including 150 letters relating to art organizations, museums, and government art projects, news clippings, records of the Provincetown Art Association, and the Emergency Committee for the Protection of Province Lands, and miscellaneous publications. Lent materials were returned to Ross Moffett and are now housed at Syracuse University in Syracuse, New York. This material is not described in the collection container inventory.
Provenance:
Ross Moffett initally lent the Archives of American Art material for microfilming in 1962. The remainder of the collection was donated in 1974 by his widow, Dorothy Lake Gregory Moffett (died 1975), via Ross Moffett's biographer, Josephine Del Deo, who turned the papers over in installments. Archaeological material and artifacts received with the papers were donated to the Robert S. Peabody Museum of Archaeology, Phillips Academy, Andover, Massachusetts.
Restrictions:
The collection is open for research. Patrons must use microfilm copy.
Rights:
A portion of the Ross and Dorothy Lake Gregory Moffett papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Topic:
Painters -- Massachusetts -- Provincetown  Search this
Illustrators  Search this
Muralists -- Massachusetts -- Provincetown  Search this
Landscape painters -- Massachusetts -- Provincetown  Search this
Federal aid to the arts  Search this
Works of art  Search this
Women artists -- Massachusetts -- Provincetown  Search this
Art, Modern -- 20th century -- Massachusetts -- Provincetown  Search this
Art, American  Search this
Art students -- New York N.Y. -- Photographs  Search this
Genre/Form:
Photographs
Sketches
Sketchbooks
Slides (photographs)
Citation:
Ross and Dorothy Lake Gregory Moffett papers, circa 1870-1992. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.moffross
See more items in:
Ross and Dorothy Lake Gregory Moffett papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-moffross

The Gertrude Farrington diaries

Creator:
Farrington, Gertrude  Search this
Extent:
0.1 Cubic feet (3 diaries)
Type:
Collection descriptions
Archival materials
Diaries
Date:
1977-1992
Content Description:
This collection contains three 5-year diaries kept by Ridgefield Garden Club member Gertrude Farrington from 1978 to 1992.
Topic:
Gardens -- Connecticut  Search this
Women gardeners  Search this
Genre/Form:
Diaries
Identifier:
AAG.GCA.FAR
See more items in:
The Gertrude Farrington diaries
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_collection:sova-aag-gca-far
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Beatrice Wood papers

Creator:
Wood, Beatrice  Search this
Names:
Garth Clark Gallery (New York, N.Y.)  Search this
John Waller, Fine Ceramics (Firm : Los Angeles, Calif.)  Search this
Zachary Waller Gallery (Los Angeles, Calif.)  Search this
Arensberg, Louise S. (Louise Stevenson), 1879-1953  Search this
Arensberg, Walter, 1878-1954  Search this
Duchamp, Marcel, 1887-1968  Search this
Hapgood, Elizabeth Reynolds  Search this
Hoag, Stephen Asa  Search this
Nin, Anaïs, 1903-1977  Search this
Roché, Henri Pierre, 1879-1959  Search this
Rosencrantz, Esther, 1876-1950  Search this
Extent:
26.6 Linear feet
Type:
Collection descriptions
Archival materials
Drafts (documents)
Interviews
Photographs
Illustrated letters
Notes
Watercolors
Diaries
Transcripts
Lithographs
Short stories
Illustrations
Designs
Drawings
Bookplates
Date:
1894-1998
bulk 1930-1990
Summary:
The papers of California ceramicist Beatrice Wood measure 26.6 linear feet and date from 1906 to 1998, with the bulk dating from 1930-1990. There is extensive correspondence with gallery owners, fellow artists, clients, friends, and family. The collection also contains biograpical materials, personal business records, writings, printed materials, photographs, and works of art. Of particular interest are the 28 diaries that Wood maintained from 1916 until her death in 1998 and 42 glazing formula notebooks dating from 1934-1997. Also found are documents of Steven Hoag and Esther Rosencranz, her husband and aunt respectively, that consist of correspondence, business records, and photographs given to the Archives of American Art as part of the Beatrice Wood papers.
Scope and Contents note:
The papers of California ceramicist Beatrice Wood measure 26.6 linear feet and date from 1906 to 1998, with the bulk dating from 1930-1990. There is extensive correspondence with gallery owners, fellow artists, clients, friends, and family. The collection also contains biographical materials, personal business records, writings, printed materials, photographs, and works of art. Of particular interest are the 28 diaries that Wood maintained from 1916 until her death in 1998 and 42 glazing formula notebooks dating from 1934-1997. Also found are documents of Steven Hoag and Esther Rosencranz, her husband and aunt respectively, that consist of correspondence, business records, and photographs given to the Archives of American Art as part of the Beatrice Wood papers.

Biographical material contains certificates, licenses, degrees, legal documents, and extensive interview transcripts, which describe her philosophy on art and her development as a ceramic artist.

Correspondence is particularly rich in documenting Wood's passion and dedication to her work as a writer and artist. The records reflect Wood's close professional and personal relationships with many friends and colleagues, including Henri-Pierre Roche, Marcel Duchamp, Anais Nin, Elizabeth Hapgood, and Walter and Lou Arensberg. Additional correspondence with editors and publishers is also included. Wood enjoyed illustrating her letters, as did many of her correspondents.

Personal business records include financial material, sales and consignment records, and correspondence with gallery owners, including Garth Clark Gallery, John Waller Gallery, and Zachary Waller Gallery.

Notes and writings extensively document Wood's second career as a writer. Edited drafts of her monographs and short stories are available, as well as her journal writings and notes. Drafts of I Shock Myself: The Autobiography of Beatrice Wood, Angel Who Wore Black Tights, 33rd Wife of a Maharajah, among others are included. Also found here are the illustrations that Wood created for her monographs. She often did a series of drawings for each illustration and these copies are included as well.

Twenty-eight detailed diaries contain information about studio sales, clients, and the economic uncertainties of being a self-employed artist. The diaries, arranged in one-year and five-year volumes, begin in 1916 and end just a few days before her death in 1998.

Forty-two glaze books record the formulas for the pottery glazes Wood developed throughout her career.

Printed material includes copies of Wood's published monographs as well as exhibition announcements and brochures. Also found are clippings about Wood, including numerous articles about her trips to India.

Photographic material includes photographs and slides of Wood, her friends, travels, and other events. Many of the photographs are identified by Wood.

Artwork includes original sketches, drawings, watercolors, lithographs and designs by Wood. The original illustrations from her books are included in this series.

The last two series contain records generated by her husband, Stephen Hoag and her maternal aunt, Esther Rosencrantz. Wood was married to Hoag from 1937 until his death in 1960. The bulk of the material contains Hoag's financial records, mostly receipts, from his early years as a engineer in the Pacific Northwest. Esther Rosencranz, a physician in San Francisco, collected book plates that are included in this series.
Arrangement note:
The collection is arranged as 11 series:

Series 1: Biographical Material, 1924-1993 (Box 1; 0.3 linear feet)

Series 2: Correspondence, 1910-1998 (Box 1-8; 7.7 linear feet)

Series 3: Personal Business Records, 1909-1988 (Box 9-11, 26, OV 31; 3.5 linear feet)

Series 4: Notes and Writings, circa 1912-1997 (Box 11-16, 27; 5.5 linear feet)

Series 5: Diaries, 1915-1998 (Box 17-20; 4 linear feet)

Series 6: Glaze Books, circa 1930-1997 (Box 21-22, 27-30; 2.5 linear feet)

Series 7: Printed Material, 1940-1997 (Box 23, OV 31; 1.1 linear feet)

Series 8: Photographic Material, 1913-1997 (Box 24, 30; 1 linear foot)

Series 9: Artwork, 1917-1991 (Box 24-25, 30; 0.5 linear feet)

Series 10: Stephen Hoag papers, 1906-1960 (Box 25; 0.3 linear feet)

Series 11: Esther Rosencranz papers, 1894-1959 (Box 25; 0.1 linear feet)
Biographical/Historical note:
Beatrice Wood (1893-1998) was a ceramicist, painter, and writer who relocated to Ojai, California in 1948.

Beatrice Wood was born on March 3, 1893 in San Francisco to socially prominent and wealthy parents. In the late 1890s, the family moved to New York City where Wood was expected to begin the process of "coming out" in New York society. This process included boarding schools, a convent school in Paris, and frequent summer trips to Europe where she was exposed to museums, galleries, and the theater. Wood studied acting and dance in Paris until the outbreak of the war in 1914. She returned to New York and soon joined the company of the French National Repertory Theatre. From 1914 through 1916, Wood played over 60 parts as a stage actress.

In 1917, Wood met the writer Henri Pierre Roche, with whom she had a brief affair and a long friendship. Roche introduced her to the New York world of artists and writers and encouraged her interest in drawing and painting. During a visit to see the composer Edgard Varese in the hospital, Wood met Marcel Duchamp, with whom she had a love affair and who also had a strong influence in her development as an artist. Their long discussions about modern art encouraged Wood to show Duchamp a recent drawing entitled "Marriage of a Friend." Duchamp liked the drawing so much that he published it in Rogue, a magazine partly financed by Walter and Louise Arensberg, friends of Duchamp. The Arensbergs were pioneering collectors of modern art and soon became friends of Wood as well. She became a frequent guest at their evening gatherings, forming friendships with Walter Pach, Francis Picabia, Joseph Stella, Myrna Loy, Galka Scheyer, and others.

Through Duchamp and the Arensbergs, Wood was introduced to the world of the New York Dada. Following the formation of the Society of Independent Artists in 1917, Wood exhibited work in their Independents exhibition. Together with Duchamp and Roche, she published a short-lived avant-garde journal, called Blind Man, in which the Alfred Steiglitz photograph of Duchamp's famous ready-made "Fountain" appeared. She also designed the poster for the Dada event, The Blind Man's Ball.

Throughout the 1920s, Wood continued to draw and paint, especially watercolors. Late in 1927, she moved to California to join the Arensbergs, who had been there since 1921. She also developed an interest in clay and took her first ceramics classes with Glen Lukens at the University of Southern California in the late 1930s. In 1940 Wood studied with Otto and Gertrud Natzler, Austrian potters who were known for their technical mastery and ability to throw almost perfectly formed pots. The Natzlers taught her how to throw pots and calculate glaze formulas.

Museums and galleries began to take an interest in her pottery and she held several shows in New York, San Francisco, and Phoenix. Several department stores, including Nieman Marcus and Gumps, also began to feature her pottery. During the 1940s, Wood began making figurative art in addition to more traditional pots. In 1947, for example, she included a large blue fish with white spots in an exhibition at the Los Angeles County Museum of History, Science, and Art. As her skills developed, Wood moved to a new home and studio in Ojai, California. By 1950, Wood was experimenting with luster surfaces, pottery with a metallic glaze that gives the effect of iridescence. These lusterware plates, in addition to her decorative figures and traditional ceramics, were sold at her studio, advertised with a sign out front that read "Beatrice Wood: Fine Pottery, Reasonable and Unreasonable."

In 1961, Wood visited India as a cultural ambassador, sponsored by the State Department. She toured the country and showed her work in fourteen cities. She became enamoured with Indian decorative arts and began to weave shimmering gold and silver threads into her palatte. Wood returned a second time in 1965 at the invitation of the Indian government. It was during this trip that she decided to adopt the sari as her style of dress, a style she continued until her death in 1998. She made her third and last trip to India in 1971. Her book, 33rd Wife of a Maharajah is about her adventures in India.

Wood always enjoyed writing, recording her daily activities in a diary and creating stories about her experiences with friends and colleagues. She published her first book, Angel Who Wore Black Tights in 1982, followed by her autobiography, I Shock Myself, in 1985.

Wood considered her last 25 years as her most productive. In addition to her literary publications, Wood also had several successful exhibitions, including Intimate Appeal: The Figurative Art of Beatrice Wood at the Oakland Museum in 1990 and Beatrice Wood: A Centennial Tribute at New York's American Craft Museum in 1997. The film, Beatrice Wood: The Mama of Dada, was filmed on the occasion of her 100th birthday in 1993. She died in Ojai, California in 1998, nine days after her 105th birthday.
Related Archival Materials note:
The Archives of American Art holds two oral history interviews with Beatrice Wood completed by Paul Karlstrom in 1976 and 1992.
Provenance:
Beatrice Wood donated her papers in several accretions between 1976 and 2002. Additional material was donated by Francis Naumann in 1993 and the Beatrice Wood Personal Property Trust in 1999. Material from a 1977 loan was included in Wood's later donations.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Rights:
The Beatrice Wood papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Topic:
Art -- Philosophy  Search this
Authors -- California  Search this
Glazes -- Formulae  Search this
Women artists -- California  Search this
Art -- Economic aspects  Search this
Actresses -- United States  Search this
Ceramicists -- California  Search this
Art, Modern -- 20th century -- California  Search this
Genre/Form:
Drafts (documents)
Interviews
Photographs
Illustrated letters
Notes
Watercolors
Diaries
Transcripts
Lithographs
Short stories
Illustrations
Designs
Drawings
Bookplates
Citation:
Beatrice Wood papers, 1906-1998, bulk 1930-1990. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.woodbeat
See more items in:
Beatrice Wood papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-woodbeat
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