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Advertising Materials

Collection Creator:
Fernandez, Castor  Search this
Castor Advertising Corporation  Search this
Type:
Archival materials
Date:
1969-1987
Scope and Contents:
Series contains materials related to Castor Advertising Corporation, Castor SG&B, and Castor Spanish International and advertising campaigns for some of their clients. Materials included are newspaper clippings and printed advertisements on cards or in magazines. See also Revista P&C and Hispanic Business for additional examples of advertisements by Fernández's agencies.
Arrangement:
This series has been arranged alphabetically by folder title.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Castor Advertising Corporation Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1461, Series 2
See more items in:
Castor Advertising Corporation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1461-ref4

ES Miller Laboratories, printed advertisements

Collection Creator:
Moreno, Anthony M.  Search this
Container:
Box 1, Folder 11
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Anthony Moreno Papers, 1946-1975, undated, Archives Center, National Museum of American History
See more items in:
Anthony Moreno Papers
Anthony Moreno Papers / Series 1: Professional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1478-ref13

Prophylactic Whistle Brush, printed advertisement

Collection Creator:
Moreno, Anthony M.  Search this
Container:
Box 1, Folder 24
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Anthony Moreno Papers, 1946-1975, undated, Archives Center, National Museum of American History
See more items in:
Anthony Moreno Papers
Anthony Moreno Papers / Series 1: Professional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1478-ref26

Ralph M. Parsons Company, printed advertisements

Collection Creator:
Moreno, Anthony M.  Search this
Container:
Box 1, Folder 25
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Anthony Moreno Papers, 1946-1975, undated, Archives Center, National Museum of American History
See more items in:
Anthony Moreno Papers
Anthony Moreno Papers / Series 1: Professional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1478-ref27

United Geophysical Corporation, printed advertisement

Collection Creator:
Moreno, Anthony M.  Search this
Container:
Box 1, Folder 32
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Anthony Moreno Papers, 1946-1975, undated, Archives Center, National Museum of American History
See more items in:
Anthony Moreno Papers
Anthony Moreno Papers / Series 1: Professional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1478-ref34

Armco Steel, printed advertisements

Collection Creator:
Moreno, Anthony M.  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Anthony Moreno Papers, 1946-1975, undated, Archives Center, National Museum of American History
See more items in:
Anthony Moreno Papers
Anthony Moreno Papers / Series 1: Professional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1478-ref5

Fuller Brush Company Records

Creator:
Fuller Brush Company  Search this
Extent:
32.5 Cubic feet (77 boxes, 1 map-folder)
Type:
Collection descriptions
Archival materials
Articles
Clippings
Ledgers (account books)
Letters (correspondence)
Motion picture film
Newsletters
Photographs
Printed materials
Programs (documents)
Reports
Sales catalogs
Sales records
Trade catalogs
Trade literature
Training manuals
Financial statements
Market surveys
Business records
Place:
Connecticut -- Hartford
Kansas
Date:
1890-2017
Summary:
The collection documents the Fuller Brush Company founded by Alfred C. Fuller in 1906.
Content Description:
The collection documents the Fuller Brush Company from the early years of its existence. The contents include photographs; ledgers; correspondence; internal reports; manufacturing facility studies; quality control reports; financial statements; sales data; company newsletters, some loose and some in bound form; other internal publications; advertising; trade literature; product manuals; catalogs; training manuals and employee handbooks; company annual reports; convention programs and materials; films; materials relating to employee incentives; vinyl records of radio broadcasts; scripts, pressbooks, and other promotional material for motion pictures; informational audio-cassete tapes; contracts, trial testimonies, and other legal papers; industry surveys and marketing campaign proposals; and clippings and printed materials.
Arrangement:
Collection is arranged into thirteen series. Unless otherwise noted, material is arranged chronologically.

Series 1: Historical background, 1916-2001

Series 2: Corporate records, 1917-2010 (bulk 1973-1976)

Series 3: Marketing, 1941-2013

Series 4: Operational records, 1913-1976 (bulk 1969-1976)

Series 5: Financial materials, 1919-1996

Series 6: Personnel, 1922-1984

Series 7: Sales managers, 1922-1990

Series 8: Distributors, 1921-2006

Series 9: Publications, 1920-1999

Series 10: Product materials, 1912-2017

Series 11: Photographs, circa 1890-2000

Series 12: Press Clippings and Publicity, 1921-2010

Series 13: The Fuller Brush Man and The Fuller Brush Girl, 1947-1953, 2004 (bulk 1947-1952).
Historical:
Founded in 1906 by Alfred C. Fuller in Hartford, Connecticut, the Fuller Brush Company predominately sold a wide range of cleaning products, marketed for personal care, housekeeping, and commercial users. Mostly a direct-selling company, it is perhaps best known for its independent, door-to-door salesmen, a figure referred to in popular culture as "the Fuller Brush Man." Calling on the housewives of America, the Fuller Brush Man would visit households with a gift, flyers, and a case full of samples, with which he would demonstrate the use of cleaning implements of various shapes and sizes. Through techniques such as developing new products based on customer feedback, and providing a satisfaction guarantee by allowing for product returns during the Fuller Brush Man's next visit, the Fuller Brush Company inspired new levels of trust and credibility in direct selling. In return, the company reaped massive profits. During the peak of the company's popularity, in around the 1950s, the Fuller Brush Man was a ubiquitous part of the American landscape, alluded to in comic strips, radio programs, and popular films, such as the 1948 Red Skelton comedy The Fuller Brush Man and the 1950 comedy The Fuller Brush Girl, starring Lucille Ball.

The Fuller Brush Company continually used its resources to promote and establish the identity of the Fuller Brush Man, to its own salespeople as well as the public. Traditional print advertisements were supplemented with extensive publicity coverage, carefully crafted by the Fuller Brush Company's advertising and public relations team. The company fostered a culture of achievable aspiration among new recruits, through in-house publications, which celebrated the accomplishments of fellow dealers, incentive programs, and a career ladder pipeline, which allowed high achieving salesmen to advance from independent dealers to regional sales managers--who were considered formal employees of the Fuller Brush Company. Some sales managers became local celebrities in their districts, adding their own charisma to the development of the Fuller Brush Man--such as New York District's Al Teetsel--whose "Fine and Dandy" personal motto established a cult following. Other Fuller Brush Company salesmen used the Fuller Brush Man's distinctive optimism, pluck, and perseverance to later become celebrities in their own right, such as evangelist Billy Graham, who attributed his high school days as a successful Fuller Brush Man to his future success.

While the Fuller Brush Company is best known for its door-to-door network of Fuller Brush Men, and its household products division, the company experimented with various channels of distribution and other specialized products during its over 100-year history. The Fuller Brush Company produced implements to clean guns during World War II, and in 1945 was honored with the E Award for its war effort contributions. In the 1940s, the Fuller Brush Company introduced female salespeople, or "Fullerettes" to their door-to-door ranks (mostly to promote their Debutante Cosmetics line, released by Daggett & Ramsdell, Inc. in 1948). The company returned to actively recruiting Fullerettes in 1966, and thereafter welcomed distributors of either sex. The company's Machine Division produced the mast for the sailboat "Columbia" in 1958, and in the 1960s, its Marine Division produced items for the maintenance of nautical equipment. Around the 1960s, its Household Division incorporated new items such as vitamins and hormone treatments into its personal care product line. The company experimented with retail brick-and-mortar locations, and, in 1974, instigated a telemarketing program. After 1985, the Fuller Brush Company began to move away from door-to-door sales techniques, redeveloping its sale channel distribution system to include mail order catalogs, a secure sales website for distributors, network-marketing techniques, and a reinterpretation of sales territories for distributors where district territories began to blur in favor of nationwide sales opportunities.

Founded in Hartford, Connecticut, the company remained in the region through the 1960s, though the company shifted locations to larger offices and manufacturing facilities as it grew. In 1960, operational facilities and headquarters moved to a large, custom-built campus in East Hartford, Connecticut. However, in 1968, the company was acquired by the Kitchens of Sara Lee, Inc. (then a part of the Consolidated Foods Corporation). During the 1970s the Fuller Brush Company experienced rapid changes in administration and organization. Under President Nat Zivin, headquarters relocated to Niles, Illinois in 1973. Later the same year, headquarters and operations moved to a large manufacturing facility in Great Bend, Kansas. The company remained a division of Sara Lee until 1989.

The Fuller Brush Company grew to involve multiple subsidiaries, including many that were international. The Fuller Brush Company established a wholly-owned Canadian subsidiary in 1921, called the Fuller Brush Company, Limited. In 1942, the Fuller Brush Company bought out a competitor, the Albany, New York-based Mohawk Brush Company. The "bristlecomb" hairbrush, introduced by the Mohawk Brush Company in 1928, remained one of the Fuller Brush Company's signature products. In 1961, the Fuller Brush Company founded and incorporated Charter Supply Corporation as a wholly-owned Mohawk subsidiary. Charter Products operated as a "private label" division, to rebrand duplicate products. The Fuller Brush Company also owned subsidiaries in Mexico; in 1968, the Fuller Brush Company held 100% interest in House of Fuller, S.A. and Charter de Mexico, S.A., both established in Mexico. Also in 1968, the Fuller Brush Company was a partial owner of House of Fuller (Jamaica), Ltd. The Fuller Brush Company conducted business around the world, including dealings in England, France, Jamaica, Trinidad, Puerto Rico, Spain, and Venezuela.

With growth came legal challenges. The Green River Ordinance, established in 1931, placed limits on door-to-door sales. The Fuller Brush Company challenged the ordinance, when it went to the Supreme Court in 1937. Over the course of its history, the Fuller Brush Company weathered lawsuits ranging from trademark disputes to labor treatment complaints from area managers in Puerto Rico.

After the sale by Sara Lee in 1989, the Fuller Brush Company was held by a series of private owners, including Lee Turner and Stuart A. Ochiltree. In June 1994, CPAC, Inc. purchased the company. In 1995, CPAC, Inc. also bought a longtime competitor of the Fuller Brush Company, Stanley Home Products, a company founded in 1929 by Stanley Beverage, a former sales vice president for the Fuller Brush Company. The two companies became siblings under the same parent organization; items from the Stanley Home Products line were sold by Fuller Brush Company distributors, and manufactured at the Fuller Brush Company plant in Great Bend. In 2012, both the Fuller Brush Company and Stanley Home Products filed for Chapter 11 bankruptcy. The companies merged their product lines and catalogs, eliminating equivalent products, to cut costs and streamline operations.

In December 2012, David Sabin and Chicago-based private equity firm Victory Park Capital purchased the Fuller Brush Company. The company headquarters moved to Napa Valley, California. Facing increased financial difficulties, in 2016 the company began to phase out its independent distributor system and domestic manufacturing operations. Around January 2018, the company was sold to Galaxy Brush LLC of Lakewood, New Jersey.
Biographical:
Alfred C. Fuller (January 13, 1885 - December 4, 1973), was founder and first president of the Fuller Brush Company, as well as the "original Fuller Brush Man." He was born in rural Nova Scotia, to parents Leander Joseph Fuller and Phebe Jane Collins. The eleventh of twelve children, Fuller took pride in the resilient and self-sufficient spirit he developed growing up on a Nova Scotian farm, and valued such qualities throughout his life over formal education. Long after his success, he promoted himself as an average man among average men.

In 1903, at age eighteen, Alfred Fuller left his family home in Nova Scotia, and followed siblings who settled in the United States. He moved in with his sister Annie and her husband, Frank Adler, in Somerville, Massachusetts. After a series of odd jobs, Fuller considered trying his hand at selling brushes (he was inspired by a brother, Dwight, who made and sold brushes before his death by tuberculosis in 1901). Alfred discovered a knack for trade; unlike many other direct salesmen at the time, his sales technique emphasized product demonstrations. Eventually, Fuller decided to make his own brushes. He set up a workbench in his sister's basement in January 1906. Four months later, he moved to Hartford, Connecticut where he founded the Fuller Brush Company.

The rapid success of the company, improved Alfred C. Fuller's romantic prospects. With the enthusiastic support of his sister, Annie, Alfred initiated a courtship with a Nova Scotian woman who had formerly caught his eye, Evelyn Ellis. They were married on April 10, 1908. However, the marriage was strained, and they divorced in 1930. In 1932, Alfred Fuller remarried. His second wife, Mary Primrose Pelton, was also Nova Scotian, the daughter of a judge from Yarmouth. They remained together for the rest of his life.

Alfred C. Fuller and his first wife Evelyn had two sons. Alfred Howard was born in 1913 and Avard in 1916. Both would later rise to prominence within the Fuller Brush Company, serving as its second and third presidents. The elder son, Howard, was Fuller Brush Company President from 1943 until 1959. From an early age, Howard challenged his father regarding the direction of the company. With his bold and aggressive personality, Howard was able to institute changes to the company that resulted in higher profits, such as distributing catalogs before the salesman's visit, shortening product demonstrations, prioritizing many small sales over few large sales, and developing other techniques that emphasized speed and efficiency. However, his temperament also contributed to Howard and his wife Dora's untimely deaths. Howard, always interested in thrilling, high-risk pursuits (such as driving sports cars, piloting airplanes, and racing speedboats and sailboats) was cruising through Nevada at 120-miles per hour for a business trip, uncharacteristically accompanied by his wife, when his Mercedes-Benz 300 SL blew a tire. Both Fullers died in the accident.

Following the tragic accident, Avard assumed leadership of the Fuller Brush Company. Avard's more conservative nature ushered in an era of leadership where his father, Alfred C. Fuller, rose in honor and influence with the company. However, Avard relied on traditional sales strategies (such as promoting a culture around the Fuller Brush Man, rather than take a more active strategy toward integrating female distributors) which placed the Fuller Brush Company at a disadvantage with competitors such as Avon Cosmetics. Avard served as President of the Fuller Brush Company until 1969.

Although Alfred C. Fuller never reclaimed presidency of the Fuller Brush Company, he remained chairman emeritus for the duration of his life. A treasured company figurehead, celebrations were held in his honor long after his retirement. In 1956, a testimonial dinner was held where a portrait of Fuller was unveiled in honor of the 50-year anniversary of the Fuller Brush Company. In 1965, Alfred C. Fuller was further honored, when his birthplace was dedicated as a historic landmark. Alfred C. Fuller was known as "Dad" Fuller to the thousands of Fuller Brush Men and Fullerettes who represented the company door-to-door throughout the country, and made frequent appearances in in-house publications and external publicity. Working with Hartzell Spence, Alfred C. Fuller wrote an autobiography, titled A Foot in the Door, published by the McGraw-Hill Book Company, Inc. in 1960. A practicing Christian Scientist with a devout Methodist mother, Fuller frequently alludes to the influence of his faith in his autobiography. Alfred C. Fuller passed away on December 4, 1973.
Related Materials:
Materials in the Archives Center

Stanley Home Products Collection (AC0788)

Earl S. Tupper Papers (AC0470)

Brownie Wise Papers (AC0509)

Ann and Thomas Damigella Collections (AC0583)

Industry on Parade Film Collection, episodes 66, 217 (AC0507)

Materials at the Smithsonian Institution

Smithsonian Libraries Trade Literature Collection, includes some Fuller Brush Company catalogs;

The Division of Work and Industry, National Museum of American History holds artifacts from the Fuller Brush Company from previous accessions, such as hairbrushes for women and men (including bristlecomb hairbrushes); shower brushes; toothbrushes; combs; a military brush; brush holders; and similar materials. (AG.A.6645-AG.A.6653; AG.A.6656-AG.A.6666; AG.77-FT-15.0523; ZZ.RSN833134).

The Medicine and Science Division (now Division of Medicine and Science) National Museum of American History holds a general purpose cleaning brush, and a bathroom fixtures cleaning brush from a previous accession (2006.0098).

National Portrait Gallery holds a portrait of Alfred Fuller.

Materials at Other Organizations

Hagley Museum and Library, Manuscripts and Archives Department

Avon Products Inc., Records, 1880-2012

University of Wyoming, American Heritage Center, Archives

Columbia Pictures Records, 1934-1974 (collection #93555)

Includes materials related to the Fuller Brush man and Fuller Brush Girl, 1950.
Separated Materials:
Artifacts collected along with the acquisition of archival material are held by the Divisions of Work and Industry, and Medicine and Science.

Separated materials assigned to the Division of Work and Industry include a men's tie; buttons; ashtray; charm; and tape measure. See accession 2018.0089.

Separated materials assigned to Division of Medicine and Science include a bathing brush, a dental plate brush, a women's hair brush, a comb cleaner, and toothbrushes. Some items are maintained in original packaging, or are kept with original paper inserts. See accession 2018.0090.
Provenance:
Collection donated by the Fuller Brush Company through David Sabin, 2018.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising copy  Search this
Advertising, Point-of-sale  Search this
Broom and brush industry  Search this
Door-to-door selling  Search this
Household supplies  Search this
Print Advertising  Search this
Sales promotion  Search this
Traveling sales personnel  Search this
Manufacturing  Search this
Cosmetics industry  Search this
Industry -- U.S.  Search this
Direct selling  Search this
Businesspeople  Search this
Marketing  Search this
Radio broadcasts  Search this
Product demonstrations  Search this
Genre/Form:
Articles -- 20th century
Clippings -- 20th century
Ledgers (account books) -- 20th century
Letters (correspondence) -- 20th century.
Motion picture film
Newsletters -- 20th century
Photographs -- Black-and-white photoprints -- 20th century
Printed materials
Programs (documents)
Reports -- 20th century
Sales catalogs
Sales records
Trade catalogs -- 20th century
Trade literature -- 20th century
Training manuals -- 20th century
Financial statements
Market surveys
Business records -- 20th century
Citation:
Fuller Brush Company Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1459
See more items in:
Fuller Brush Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1459
Online Media:

Product materials

Collection Creator:
Fuller Brush Company  Search this
Type:
Archival materials
Date:
1912-2017
Scope and Contents:
This series consists of catalogs; print advertisements from magazines and newspapers (including original clippings and books of reprints); advertising mats; product order forms; product labels, instructions, and other ephemera; direct sales ephemera (such as advertising folders and flyers); and other promotional material targeted toward potential end users of Fuller Brush Company products. Most material in the series features product offerings; however, the series also includes calendars, housekeeping advice books, a children's coloring book (1992), and related items created for the customers of Fuller Brush Company distributors. The series includes a substantial collection of Fuller Brush Company catalogs, 1912-1917. Although most material in the series is from the Household Division, and features home cleaning and personal care products, the series also includes catalogs, labels, and some advertisements from the company's Industrial Division, which sold cleaning equipment to commercial buyers. The series also includes limited material from the company's Marine Division. Also included are some Spanish-language materials, and some Fuller Brush Company, Limited (Canadian division) French-language materials.
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Fuller Brush Company Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1459, Series 10
See more items in:
Fuller Brush Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1459-ref7

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Collection descriptions
Archival materials
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1413

Print advertisements

Collection Creator:
WKAQ (Television station : San Juan, Puerto Rico)  Search this
WNJU (Television station : New York, NY)  Search this
Telemundo Group, Inc.  Search this
Univisión (Television network)  Search this
Mirós, Gilda  Search this
Aguilar, Héctor  Search this
Gazcón, Edgardo  Search this
Container:
Box 1, Folder 15
Type:
Archival materials
Date:
1970 - 1994
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Spanish Language Broadcasting Collection, Archives Center, National Museum of American History
See more items in:
Spanish Language Broadcasting Collection
Spanish Language Broadcasting Collection / Series 1: Gilda Mirós / 1.1: Personal Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1404-ref45

WKAQ Television Station

Collection Creator:
WKAQ (Television station : San Juan, Puerto Rico)  Search this
WNJU (Television station : New York, NY)  Search this
Telemundo Group, Inc.  Search this
Univisión (Television network)  Search this
Mirós, Gilda  Search this
Aguilar, Héctor  Search this
Gazcón, Edgardo  Search this
Type:
Archival materials
Date:
1954 - 2008
Scope and Contents:
The WKAQ portion includes photographs of performers, reporters and on-air personalities; photographs of the construction of the station, of the inside of the studios; stills from a telenovela; stills from variety shows and specials; stills of WKAQ staff at work; motion picture films, a script for a telenovela; floor plans for the studio; ratings statistics; a script for a telenovela; print advertisements for the station, for its programming, and for Telemundo.
Biographical / Historical:
A television station owned and operated by Spanish-language network Telemundo, located in San Juan, Puerto Rico. In 1954, WKAQ-TV was the first Television station in Puerto Rico. The station was founded by Ángel Ramos, founder of El Mundo (The World) and Puerto Rico's first and third-licensed radio station in the world, WKAQ. In 1987, the station started branding itself as "Telemundo Puerto Rico". Since then, WKAQ-TV has since become one of Telemundo's flagship stations, as well as the recognized original "Telemundo". To the general population, WKAQ-TV is still known simply as "Telemundo", and it is branded as such to this day. In 2005, WKAQ-TV became a superstation when NBCUniversal reformatted its entertainment-based cable channel Telemundo Internacional into Telemundo Puerto Rico. The channel aired WKAQ-produced programs such as the station's news program, Telenoticias. Telemundo Puerto Rico was aimed at Puerto Ricans and other Caribbean communities living in the mainland United States. The superstation feed, however, was discontinued in early 2008. In 2008, WKAQ-TV, in co-production with the Telemundo network, launched the morning news and lifestyle show Levantate from its San Juan studios. The station also began to air a local teen drama series, which achieved success in the Puerto Rican teen market.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Spanish Language Broadcasting Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1404, Subseries 3.1
See more items in:
Spanish Language Broadcasting Collection
Spanish Language Broadcasting Collection / Series 3: Telemundo Group, Incorporated
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1404-ref617

Print advertisements

Collection Creator:
WKAQ (Television station : San Juan, Puerto Rico)  Search this
WNJU (Television station : New York, NY)  Search this
Telemundo Group, Inc.  Search this
Univisión (Television network)  Search this
Mirós, Gilda  Search this
Aguilar, Héctor  Search this
Gazcón, Edgardo  Search this
Container:
Box 2, Folder 30
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Spanish Language Broadcasting Collection, Archives Center, National Museum of American History
See more items in:
Spanish Language Broadcasting Collection
Spanish Language Broadcasting Collection / Series 1: Gilda Mirós / 1.1: Personal Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1404-ref651

Cadillac Salesmen's Books and Automobile Trade Literature Collection

Collector:
Anderson, John R.  Search this
Names:
Cadillac Motor Car Company  Search this
Chrysler Corporation  Search this
Hupp Motor Company  Search this
Nash Motors Company  Search this
Packard Motor Car Company  Search this
Extent:
2 Cubic feet (5 boxes, 1 map-folder)
Type:
Collection descriptions
Archival materials
Manuals
Illustrations
Guidebooks
Handbooks
Samples
Scrapbooks
Advertising
Date:
1920s-1986
Summary:
Collection consists of Cadillace salemen's data books and automobile advertisements.
Scope and Contents:
The collection contains guidebooks issued to Cadillac salesmen containing images of vehicles, and data on the specifications, options and features of the vehicles. Many of the books contain upholstery samples from which buyers could choose. Also included are color print advertisements for luxury vehicles, including Cadillac, Packard, Willys-Knight, Nash, Chrysler, and Hupmobile; and advertising booklets for consumers extolling the features of the new models of Lincoln and Lincoln Mercury vehicles, 1956-1986;
Arrangement:
Collection is arranged into two series.

Series 1: Cadillac salesmen's books, 1963-1978

Series 2: Automobile trade literature, 1920s-1986.
Provenance:
Collection donated by John R. Anderson, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising, magazine -- 20th century  Search this
Automobile industry and trade  Search this
Upholstery  Search this
Automobiles -- 1920-1990  Search this
Genre/Form:
Manuals
Illustrations
Guidebooks
Handbooks
Samples
Scrapbooks -- 20th century
Advertising
Citation:
Cadillac Salesmen's Books and Automobile Trade Literature Collection, ca. 1920s-1986, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1401
See more items in:
Cadillac Salesmen's Books and Automobile Trade Literature Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1401

Dolores Valdes-Zacky Papers

Sponsor:
Coors Brewing Company  Search this
Creator:
Valdes Zacky, Dolores  Search this
Names:
Arrowhead Puritas Waters, Inc.  Search this
Mitsubishi  Search this
Partnership for a Drug-Free America  Search this
Thompson, J. Walter (advertising agency).  Search this
Vons Grocery Company  Search this
Extent:
2 Cubic feet (2 boxes, 3 oversize folders)
Type:
Collection descriptions
Archival materials
Magazines (periodicals)
Oral history
Storyboards
Proposals
Commercials
E-mail
Press releases
Newsletters
Correspondence
Articles
Awards
Books
Dvds
Photographs
Advertisements
Clippings
Date:
1955 - 1999
Summary:
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Scope and Contents:
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Arrangement:
The collection is divided into two series.

Series 1: Background Materials, 1955-1999

Series 2: Advertising and Marketing Materials, 1989-1999
Biographical / Historical:
Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.
Provenance:
Collection donated by Dolores Valdes Zacky, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising history  Search this
Minorities in advertising  Search this
Advertising campaigns  Search this
Advertising agencies  Search this
Advertising executives  Search this
Women in advertising  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Magazines (periodicals) -- 20th century
Oral history -- 20th century
Storyboards
Proposals -- 20th century
Commercials -- 20th century
E-mail
Press releases -- 20th century
Newsletters -- 20th century
Correspondence -- 20th century
Articles -- 20th century
Awards
Books -- 20th century
DVDs
Photographs -- 20th century
Advertisements -- 20th century
Clippings -- 20th century
Citation:
Dolores Valdes-Zacky Papers, 1955-1999, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1394
See more items in:
Dolores Valdes-Zacky Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1394

Mortimer Spiller Company Records

Creator:
Spiller, Mortimer  Search this
Mortimer Spiller Company  Search this
Donor:
Spiller, Harley  Search this
Extent:
2.25 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Advertisements
Newsletters
Business records
Design drawings
Photographs
Print advertising
Point-of-purchase displays
Clippings
Correspondence
Notebooks
Price lists
Date:
1954 - 1989
Scope and Contents:
The collection documents the Spiller Company's work in developing print advertising and advertising novelties such as advertisements placed on balloons, blotters, clipboards, calendars, hats, etc. Many of the products they developed advertisements for were toys and novelties. The collection includes design drawings, a notebook, business records, correspondence, photographs, trade literature, point of purchase displays, and newsletters.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Advertising company, Batavia, New York.
Provenance:
Donated to the Archives Center in 2016 by Harley J. Spiller.
Restrictions:
Collection is unprocessed.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marketing -- 1950-2000  Search this
advertising -- 1950-2000  Search this
Advertising history -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Toys  Search this
Novelties  Search this
Popular culture  Search this
Genre/Form:
Advertisements -- 1950-2000
Newsletters -- 1950-2000
Business records -- 1950-2000
Design drawings -- 1950-2000
Photographs -- 1950-2000
Print advertising -- 1950-2000
Point-of-purchase displays -- 1950-2000
Clippings -- 1950-2000
Correspondence -- 1950-2000
Notebooks -- 1950-2000
Price lists -- 1950-2000
Citation:
Mortimer Spiller Company Records, 1954-1989, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1387
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1387
Online Media:

Cheerios product packaging and printed advertisements

Collection Creator:
Stern, Michael, 1946-  Search this
Stern, Jane  Search this
Container:
Box 14, Folder 9
Type:
Archival materials
Date:
1940-1950
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Jane and Michael Stern Collection, circa 1920-2015, Archives Center, National Museum of American History.
See more items in:
Jane and Michael Stern Collection
Jane and Michael Stern Collection / Series 1: Research Documentation and Writings
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1392-ref674

Edgecraft Corporation Records

Creator:
Smith, Jeff, 1939-2004  Search this
Child, Julia, 1912-2004  Search this
Guthrie, Janet, 1938-  Search this
Edgecraft Corporation  Search this
Friel, Daniel D.  Search this
Claiborne, Craig  Search this
Yan, Martin, 1948-  Search this
Extent:
2 Cubic feet (3 boxes, 1 map-folder)
Type:
Collection descriptions
Archival materials
Catalogs
Articles
Financial records
Business records
Press releases
Correspondence
Audio cassettes
Videocassettes
Photographs
Point-of-purchase displays
Advertisements
Design drawings
Clippings
Date:
1984-2016, undated
Summary:
Collection documents the development and marketing of the Chef's Choice brand of knife sharpeners.
Scope and Contents:
The collection documents the development, marketing, and sales of the Chef's Choice brand of knife sharpeners to a home-based consumer market. Materials include both American and foreign print advertisements, press releases, press kits, point-of-purchase displays, magazine articles, catalogs, photographs, trade literature, audiovisual materials including VHS recordings of demonstrations, design drawings, business records, and scrapbooks. Of interest is the materials relating to chefs and food service industry professionals and EdgeCraft Corporation's evolution from serving the home cook to manufacturing products for commercial use. The collection is arranged in two series: Series 1, Company Records, 1984-1993, undated and Series 2, Product Information, 1984-2016, undated.
Arrangement:
The collection is arranged into two series.

Series 1, Company Records, 1984-1993, undated

Series 2, Product Materials, 1984-2016, undated
Biographical / Historical:
EdgeCraft Corporation, founded by Daniel Denwood Friel (1920-2012), introduced the Chef's Choice brand to the consumer market in 1984. Chef's Choice brand's first product was the electric knife sharpener which debuted in 1985. The electric knife sharpener was the invention of Friel, a retired chemical engineer. Born to Samuel Edward Whiting Friel and Martha Reynolds Friel in Queenstown, Queen Anne's, Maryland, Friel received a Bachelor of Science degree in Chemical Engineering from Johns Hopkins University in 1942. He began his career on the Manhattan Project at the University of Chicago in 1943. Mr. Friel's career path continued with thirty-nine years of experience as a chemical engineer with the DuPont Company. His retirement from DuPont was short lived as he turned his attention to the development of his new company, EdgeCraft Corporation, and an ever-increasing line of products. EdgeCraft Corporation, located in Avondale, Pennsylvania, continues to manufacture a large selection of electric and manual knife sharpeners, kettles, electric food slicers, waffle makers, electric grills, grinders, and hot beverage makers.
Related Materials:
Archives Center, National Museum of American History

Julia Child Award Winners Collection NMAH.AC.01371

Smithsonian Institution Archives

Smithsonian Associates, Resident Associate Program, Accession 03-086
Provenance:
Collection donated by the Edgecraft Corporation, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Cutlery trade  Search this
Kitchen utensil industry  Search this
Knives  Search this
Kitchen utensils  Search this
Knife sharpening  Search this
Genre/Form:
Catalogs -- 20th century
Articles -- 20th century
Financial records -- 20th century
Business records -- 20th century
Articles -- 21st century
Press releases -- 20th century
Correspondence -- 20th century
Audio cassettes -- 20th century
Videocassettes -- 20th century
Photographs -- 20th century
Point-of-purchase displays -- 20th century
Advertisements -- 20th century
Design drawings -- 20th century
Clippings -- 20th century
Citation:
Edgecraft Corporation Records, 1984-2016, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1382
See more items in:
Edgecraft Corporation Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1382

Product Materials

Collection Creator:
Smith, Jeff, 1939-2004  Search this
Child, Julia, 1912-2004  Search this
Guthrie, Janet, 1938-  Search this
Edgecraft Corporation  Search this
Friel, Daniel D.  Search this
Claiborne, Craig  Search this
Yan, Martin, 1948-  Search this
Type:
Archival materials
Date:
1984-2016, undated
Scope and Contents:
Documents the manufacture, marketing, sales, and distribution of EdgeCraft products. Materials include images consisting of first concept illustrations, design drawings, and photographs of products. Print advertisements, catalogs, and trade literature introduce products to the retail market to drive sales. Promotional and publicity materials include press releases, press kits, point-of-purchase displays, video recordings of demonstrations, and training guides. In addition, there are a few scrapbooks, interviews with Merle Ellis and Craig Claiborne, magazine articles, and newspaper clippings. Materials are arranged in chronological order.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Edgecraft Corporation Records, 1984-2016, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1382, Series 2
See more items in:
Edgecraft Corporation Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1382-ref516

Print advertisement

Collection Creator:
Smith, Jeff, 1939-2004  Search this
Child, Julia, 1912-2004  Search this
Guthrie, Janet, 1938-  Search this
Edgecraft Corporation  Search this
Friel, Daniel D.  Search this
Claiborne, Craig  Search this
Yan, Martin, 1948-  Search this
Container:
Box 4, Folder 1
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Edgecraft Corporation Records, 1984-2016, Archives Center, National Museum of American History.
See more items in:
Edgecraft Corporation Records
Edgecraft Corporation Records / Series 2: Product Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1382-ref560

IAC Group Advertising Collection

Donor:
Alcantara-Diaz, Gabriela  Search this
Creator:
IAC Group  Search this
Names:
Johnnie Walker and Sons, Ltd.  Search this
Publix Super Markets  Search this
Extent:
0.15 Cubic feet (1 box)
Type:
Collection descriptions
Archival materials
Date:
1989 - 1996
Summary:
This collection contains IAC group advertising materials for Johnnie Walker Black Label and Publix grocery stores in both English and Spanish.
Scope and Contents:
The collection contains print advertisements for Publix Grocery Store and for Johnnie Walker Black Label, created by the IAC Group.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
IAC group is an advertising firm founded in 1978 based in Miami, Florida. It focuses on marketing products to affluent Latinos. Included in the collection are advertisements for Publix grocery stores in 1989 and Johnnie Walker Black Label Whiskey in 1991, 1993, and 1996.
Provenance:
Donated to the Archives Center by the IAC Group, through Gabriela Alcantara-Diaz, in 2015.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
advertising -- Groceries  Search this
advertising -- Alcoholic beverages  Search this
Minorities in advertising  Search this
Advertising agencies  Search this
Citation:
IAC Group Advertising Collection, 1987-1988, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1366
See more items in:
IAC Group Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1366

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