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Warshaw Collection of Business Americana Subject Categories: Tours

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
3.68 Cubic feet (consisting of 8 boxes, 1 folder, 3 oversize folders.)
Type:
Collection descriptions
Archival materials
Travel brochures
Commercial correspondence
Letterheads
Receipts
Print advertising
Business cards
Invoices
Business letters
Publications
Business records
Business ephemera
Ephemera
Correspondence
Advertising fliers
Advertisements
Advertising
Advertising mail
Advertising cards
Printed ephemera
Place:
Australia -- Description and Travel
Austria -- description and travel
Spain -- description and travel
Scotland -- description and travel
Colorado -- description and travel
Ireland -- description and travel
England -- description and travel
Europe -- description and travel -- 1910-1950
China -- Description and Travel
Mexico -- description and travel
Europe -- description and travel
Canada -- Description and Travel
United States -- description and travel
Date:
1844-1966
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Tours consists of business records and advertisements created by tourism companies and rail lines, travel guides to varied countries and geographic areas, and other select items such as travel advice, resources on hotels and resorts, and travel-related events or lectures.

No expansive business documentation exists for any company represented within the records. The strength of the collection lies in its breadth of information about other countries, states, or geographic locations provided for the purposes of informing travelers. While no substantial material concerning the history and development of the tourism industry exists within the collection, this subject category provides substantial resources for researchers interested in sorts of information that was made available to tourists, types of travel and tours available, and background about resources and perceptions of promoted vacation destinations over a long time period.
Arrangement:
Tours is arranged in three subseries.

Missing Title

Business Records and Marketing Material

Genre

Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Tours is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Railroads -- 19th century  Search this
Railroads -- 20th century  Search this
Health resorts  Search this
Automobile travel  Search this
Railroads -- 1860-1900  Search this
Railroads -- 1874-1910  Search this
Travel  Search this
Hotels  Search this
Automobile travel -- United States  Search this
Railroads -- Dining-car service  Search this
Railroads  Search this
Railroad companies  Search this
Tourist trade -- 1900-1910  Search this
Tourism  Search this
Maps, Tourist  Search this
Transportation  Search this
Railroads -- History  Search this
Railroads -- Trains  Search this
Sleeping cars (Railroads)  Search this
Air travel  Search this
Travel -- 1890-1930  Search this
Tourist trade -- Postcards  Search this
Travel -- 1910-1920  Search this
Railroad travel  Search this
Description and Travel  Search this
Family vacations  Search this
Tourist trade -- 1910-1940  Search this
Railroad stations  Search this
Tourist trade -- 1900-1910 -- Washington (D.C.)  Search this
advertising -- Transportation  Search this
Vacations  Search this
Railroad passenger cars  Search this
Genre/Form:
Travel brochures
Commercial correspondence
Letterheads
Receipts
Print advertising
Business cards
Invoices
Business letters
Publications -- Business
Business records
Publications
Business ephemera
Ephemera
Correspondence
Advertising fliers
Advertisements
Advertising
Advertising mail
Advertising cards
Printed ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Tours, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0060.S01.01.Tours
See more items in:
Warshaw Collection of Business Americana Subject Categories: Tours
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ec3d919a-fdba-4173-8a85-5b72a71d4dfa
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-tours

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Collection descriptions
Archival materials
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e8b897a3-3138-4617-b01c-d4723ea61c7a
EDAN-URL:
ead_collection:sova-nmah-ac-1413

Bon voyage! : souvenirs from the golden age of travel / Harold Darling

Author:
Darling, Harold  Search this
Physical description:
1 v. (unpaged) : col. ill. ; 24 cm
Type:
Pictorial works
Date:
1990
C1990
Topic:
Travel--History  Search this
Tourism--History  Search this
Travel posters  Search this
Travel labels  Search this
Advertising--Tourism  Search this
Advertising--Hotels  Search this
Advertising--Transportation  Search this
Souvenirs (Keepsakes)  Search this
Call number:
NC1002.T68 D37 1990
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_414048

Moving images : the transportation poster in America / Steve Strauss

Author:
Strauss, Steve  Search this
Physical description:
xiv, 169 p. : ill. (some col.) ; 31 cm
Type:
Books
Date:
1984
Topic:
Transportation--Posters  Search this
Posters, American  Search this
Advertising, Outdoor  Search this
Transportation in art  Search this
Advertising--Transportation--Posters  Search this
Call number:
NC1849.T7 S912 1984
NC1849.T7 S912 1984
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_417038

American progress : the growth of the transport, tourist, and information industries in the nineteenth-century West, seen through the life and times of George A. Crofutt, pioneer and publicist of the the transcontinental age / by J. Valerie Fifer

Author:
Fifer, J. Valerie  Search this
Subject:
Crofutt, George A  Search this
Physical description:
xi, 472 p., [1] leaf of plates : ill. (some col.) ; 25 cm
Type:
Biography
Place:
United States
West (U.S.)
Date:
1988
C1988
19th century
Topic:
Businessmen  Search this
Transportation--History  Search this
Advertising--Transportation--History  Search this
Tourism--History  Search this
Call number:
HC102.5.C76F54 1988X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_346145

Transit advertising, by George T. Clarke

Author:
Clarke, George Timothy  Search this
Transit Advertising Association (U.S.)  Search this
Physical description:
91 p. illus. 21 cm
Type:
Books
Date:
1970
[1970]
Topic:
Advertising--Transportation  Search this
Call number:
HF6161.T67 C598
HF6161.T67C598
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_4315

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