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Association of Hispanic Advertising Agencies Collection

Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Topic:
Advertising executives -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Television advertising -- 1950-2000  Search this
advertising -- History -- 1950-2000  Search this
Advertising campaigns -- 1950-2000  Search this
Minorities in advertising -- 1950-2000  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Storyboards
Video recordings -- 1950-2000
Posters -- 1950-2000
Photographs -- 1950-2000
Advertisements -- 1950-2000
Audio cassettes -- 1950-1990
Clippings -- 1950-2000
Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a09dc7dd-a82c-469c-ae5b-d24a7000b6fe
EDAN-URL:
ead_collection:sova-nmah-ac-1343
Online Media:

Crown Central Petroleum Advertising Collection

Creator:
Crown Central Petroleum Corporation  Search this
Names:
Eisenhower, Dwight D. (Dwight David), 1890-1969  Search this
Author:
Hoover, J. Edgar (John Edgar), 1895-1972  Search this
Extent:
0.66 Cubic feet
Type:
Collection descriptions
Archival materials
Posters
Design drawings
Advertisements
Letters (correspondence)
Point-of-purchase displays
Date:
1949 - 1996
Scope and Contents:
The collection includes advertising materials for Crown Central's credit card and credit check programs, for gifts (cameras, kitchenware) offered by its service station to repeat customers; a set of posters and a design drawing for them, exhorting drivers to drive safely, featuring images of governors of states, President Dwight Eisenhower, FBI Director J.Edgar Hoover, and others; and a 1955 letter to Eisenhower requesting that he appear on one of the posters.
Arrangement:
Collection is arranged into one series.
Biographical / Historical:
The oil company Crown Central Petroleum developed its Governor's Highway Safety Program in the late 1940s.
Provenance:
Collection donated by Crown Central Petroleum. 2016
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marketing -- 1950-2000  Search this
Service stations  Search this
Advertising history -- 1950-2000  Search this
Gasoline  Search this
Credit cards  Search this
Petroleum industry and trade  Search this
Marketing  Search this
advertising  Search this
Credit  Search this
Genre/Form:
Posters -- 1950-2000
Design drawings -- 1950-2000
Advertisements -- 1950-2000
Letters (correspondence) -- 1950-2000
Point-of-purchase displays -- 1950-2000
Citation:
Crown Central Petroleum Advertising Collection, ca.1949-1996, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1398
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d492a3ff-50a3-423e-8af1-65227d4b9ee9
EDAN-URL:
ead_collection:sova-nmah-ac-1398

Mortimer Spiller Company Records

Creator:
Spiller, Mortimer  Search this
Mortimer Spiller Company  Search this
Donor:
Spiller, Harley  Search this
Extent:
2.25 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Advertisements
Newsletters
Business records
Design drawings
Photographs
Print advertising
Point-of-purchase displays
Clippings
Correspondence
Notebooks
Price lists
Date:
1954 - 1989
Scope and Contents:
The collection documents the Spiller Company's work in developing print advertising and advertising novelties such as advertisements placed on balloons, blotters, clipboards, calendars, hats, etc. Many of the products they developed advertisements for were toys and novelties. The collection includes design drawings, a notebook, business records, correspondence, photographs, trade literature, point of purchase displays, and newsletters.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Advertising company, Batavia, New York.
Provenance:
Donated to the Archives Center in 2016 by Harley J. Spiller.
Restrictions:
Collection is unprocessed.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Marketing -- 1950-2000  Search this
advertising -- 1950-2000  Search this
Advertising history -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Toys  Search this
Novelties  Search this
Popular culture  Search this
Genre/Form:
Advertisements -- 1950-2000
Newsletters -- 1950-2000
Business records -- 1950-2000
Design drawings -- 1950-2000
Photographs -- 1950-2000
Print advertising -- 1950-2000
Point-of-purchase displays -- 1950-2000
Clippings -- 1950-2000
Correspondence -- 1950-2000
Notebooks -- 1950-2000
Price lists -- 1950-2000
Citation:
Mortimer Spiller Company Records, 1954-1989, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1387
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80bcf45ed-9fd7-4e33-bee0-002da5abf2e1
EDAN-URL:
ead_collection:sova-nmah-ac-1387
Online Media:

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