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Photograph of "McCall's Cheese"

Maker:
Outerbridge, Jr., Paul  Search this
Physical Description:
paper (overall material)
Measurements:
image: 38 cm x 29 cm; 14 15/16 in x 11 7/16 in
Object Name:
photograph
Date made:
1936
Credit Line:
Mrs. Paul Outerbridge
ID Number:
PG.006063
Catalog number:
6063
6063
Accession number:
223759
See more items in:
Work and Industry: Photographic History
Photo History Collection
Advertising
Food
Paul Outerbridge Collection
Photography
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a8-9399-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1005346

Scrapbook: Return Surplus Lands to Indian People

Collection Creator:
Thorpe, Grace F.  Search this
Extent:
38 Photographic prints
Container:
Box 12
Box 2, Folder 1
Type:
Archival materials
Photographic prints
Date:
1971
Scope and Contents:
This scrapbook includes articles, newspaper clippings, letters and photographs from various events and marches Grace participated in regarding the fight for returning surplus lands to Native peoples. These events and materials include--Fishing Rights March (1970) in Yelm, Washington with the McCloud family; Fort Lawton "Surplus" March (1970) in Seattle, Washington; Pit River versus P.G..E. (1970) in Big Bend, California; DQU, Deganawidah Quetzalcoatl University founding (1971) in Davis, California; and documentation as National Commitee Director for the "Return Surplus Lands to Indian People".
Separated Materials:
The cover and back of the scrapbook binder are in Box 12 since they are oversized.
Collection Restrictions:
Access to NMAI Archive Center collections is by appointment only, Monday - Friday, 9:30 am - 4:30 pm. Please contact the archives to make an appointment (phone: 301-238-1400, email: nmaiarchives@si.edu).
Collection Rights:
Permission to publish materials from the collection must be requested from National Museum of the American Indian Archive Center. Please submit a written request to nmaiphotos@si.edu. For personal or classroom use, users are invited users to download, print, photocopy, and distribute the images that are available online without prior written permission, provided that the files are not changed, the Smithsonian Institution copyright notice (where applicable) is included, and the source of the image is identified as the National Museum of the American Indian.
Collection Citation:
Identification of specific item; Date (if known); Grace F. Thorpe Collection, Box and Folder Number; National Museum of the American Indian Archive Center, Smithsonian Institution.
See more items in:
Grace F. Thorpe Collection
Grace F. Thorpe Collection / Series 4: Working on Behalf of Native Americans and Activism
Archival Repository:
National Museum of the American Indian
EDAN-URL:
ead_component:sova-nmai-ac-085-ref108
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Goya Foods, Inc. Collection

Creator:
Unanue, Prudencio  Search this
Goya Foods, Inc.  Search this
Unanue family  Search this
Extent:
20 Cubic feet (62 boxes, 6 oversize folders)
8 Sound recordings
15 Video recordings
Type:
Collection descriptions
Archival materials
Sound recordings
Video recordings
Photographs
Packaging
Calendars
Clippings
Color prints (photographs)
Cookbooks
Date:
undated
1856-2000
bulk 1960-2000
Summary:
Goya Foods, Inc., supported the cultural life of various communities in the United States and Puerto Rico. The company's current headquarters is in Secaucus, New Jersey. Photographs, calendars, sales promotional materials, cookbooks, packaging, and news clippings. Photographs depict primarily company sponsored events, but a few are family pictures.
Scope and Contents:
The Goya Foods, Incorporated Collection documents the history of the company from the 1960s to 2000. (A few earlier documents pertaining to Unanue and Sons and family photographs can be found in the collection, as well.) Materials include photographs, calendars, sales promotional materials, cookbooks, recipe packages, point-of-purchase items, and box and can labels, scrapbooks, and clippings files. Sound recordings, televisions advertisements, and anniversary video productions are also included. The material documents sales meetings, plant activities, and workers' events as well as the office life of the company and the philanthropic efforts and community activities of Goya Foods, Incorporated. Series 1, History and Biography 1960s-1990s, includes photographs and biographies of the Unanue family members. Also includes company anniversary programs. Series 2, United States Publicity Materials, 1970-2000, undated, contains extensive files of news clippings (compiled by an outside agency) arranged in chronological order. Also, press releases and publicity materials and copies of the newsletter La Voz Femenina[2], 1982-1989. Series 3, United States Photographs, 1960s-1990s, includes photographs of Goya "sponsored" activities, which took place in the United States. The majority of the photos are unlabeled and undated. The series is divided into twelve subseries. Subseries 3.1, Parades and Festivals, 1966-1999, include parades and festivals which Goya participated in, mainly in New York City and New Jersey. For many parades, Goya created a special float for participants to ride on. Many parades feature pageant contestants (see Subseries D). Tito Puente is a frequent performer. Subseries 3.2, Parties and Banquets, 1970s-1990s, include many of the banquets and parties included are related to the various parades and pageants, this may or may not be obvious from looking at the photographs. Also included are employee parties. Subseries 3.3, Community Events, 1970s-1990s, Goya prides itself on its civic work within the Hispanic communities of the United States. This subseries reflects many of the events Goya has sponsored or been a part of, including its support of the Manhattan Valley Golden Age Senior Center and Casa de Don Pedro, a home for children. Subseries 3.4, Pageants, 1980s-1990s, include beauty pageants sponsored throughout the 1980s and 1990s, usually associated with a community parade (for example, a Dominican Parade Pageant). Sometimes the photos from the pageants and related events are included, though the parades themselves can be found in Subseries A. Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s, include photographs of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here. Subseries 3.6, Awards, 1970s-1990s, include awards given to the Unanues or Goya Foods, Incorporated by various organizations and awards given to others by Goya. Subseries 3.7, Celebrities, 1980s-1990s, mainly events with celebrities in attendance. Prominent people include: Cardinal Cooke, Gloria Estefan, Michael J. Fox, Ed Koch, Spike Lee, David Letterman, Olga Elena Mattei, and Tito Puente. Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s, soccer, baseball, bowling, volleyball, and softball teams are included, as well as little league teams and sporting workshop participants (mainly children with "professional" players). Teams are mostly Goya sponsored, though some professional players appear. Subseries 3.9, Concerts, 1980s-1990s, include Tito Puente, Eddie Palmieri, and Willie Colón concerts at Penns Landing, plus multi-city Festival de Musica Goya, 1990. Subseries 3.10, Trade Shows, 1966, 1980s, include Food expositions, trade shows, and demonstrations. Subseries 3.11, Travel, 1970s-1990s, trips taken by [presumably] Goya employees. Santo Domingo, Peru, and Haiti were destinations. Subseries 3.12, Unidentified, 1970s-1990s Sub-subseries 3.12.1, Parade related events, 1980s-1990s Sub-subseries 3.12.2, Other, 1970s-1990s Series 4, United States Corporate Materials, 1960s-1990s, includes product labels and packaging, advertising materials, press kits, and memos. Series 5, Puerto Rican Publicity Materials, 1980s-2000, consists of publications arranged chronologically within each title. Series 6, Puerto Rican Photographs, 1960s-2000; undated, include photographs documenting events sponsored by Goya in Puerto Rico. The majority of the photographs were not identified or dated. The items that could be identified were arranged by subject including parades, parties, banquets, community events, employees, plants, offices, award ceremonies, sporting events, travel and products. Subseries 6.1, Parades, 1977, include images from one parade, Reina el Dario la Prenza. Subseries 6.2, Parties and Banquets, 1970-1996, primarily document employee parties. Subseries 6.3, Community Events, 1972-1999; undated, documents Goya's involvement with the Puerto Rican community and some of the events that the company sponsored. Subseries 6.4, Employees, Plants, and Offices, 1961-1999, undated, include images of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here.

Subseries 6.5, Awards, 1970s-1996; undated, awards given to the Unanues or Goya Foods, Incorproated by various organizations and awards given to others by Goya. Subseries 6.6, Sporting Events, Teams, and Awards, 1970s, contains one (1) folder of sporting events and teams sponsored by Goya. Subseries 6.7, Travel, 1960s; undated, document trip(s) taken by [presumably] Goya employees primarily to Boca Cagrejos and Puerto Rico. Subseries 6.8, Products, 2000, undated, contain images of Goya products and of a photograph shoot for an advertisement. Series 7, Puerto Rican Corporate Materials, 1970s-2000, included are office forms, blank letterhead, advertising materials, press kits, annual reports, and newsletters. Series 8, Audiovisual Materials, 1990s; undated, consists of commercials and biographical programs on the Unanues. ** No reference copies exist for most audiovisual materials; please see the Reference Archivist for availability in viewing.
Arrangement:
The collection is arranged in eight (8) series: Series 1, History and Biography 1960s-1990s, Series 2, United States Publicity Materials, 1970-2000; undated Series 3, United States Photographs, 1960s-1999; undated Subseries 3.1, Parades and Festivals, 1966-1999 Subseries 3.2, Parties and Banquets, 1970s-1990s Subseries 3.3, Community Events, 1970s-1990s Subseries 3.4, Pageants, 1980s-1994 Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s Subseries 3.6, Awards, 1970s-1990s Subseries 3.7, Celebrities, 1980s-1990s Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s Subseries 3.9, Concerts, 1987-1990; undated Subseries 3.10, Trade Shows, 1966-1994; undated Subseries 3.11, Travel, 1970s-1996 Subseries 3.12, Unidentified, 1970s-1990s Sub-subseries 3.12.1, Parade related events, 1983-1993 Sub-subseries 3.12.2, Other, 1970s-1992; undated Series 4, United States Corporate Materials, 1960s-1990s Series 5, Puerto Rican Publicity Materials, 1980s-2000 Series 6, Puerto Rican Photographs, 1960s-2000; undated Subseries 6.1, Parades, 1977 Subseries 6.2, Parties and Banquets, 1970-1996 Subseries 6.3, Community Events, 1972-1999, undated Subseries 6.4 Employees, Plants, and Offices, 1961-1999, undated Subseries 6.5, Awards, 1970s-1996, undated Subseries 6.6, Sporting Events, Teams, and Awards, 1970s Subseries 6.7, Travel, 1960s, undated Subseries 6.8, Products, 2000, undated Series 7, Puerto Rican Corporate Materials, 1970s-2000; undated Series 8, Audiovisual Materials, 1990s, undated
Biographical / Historical:
Prudencio Unanue (1886-1976) was born in the Basque region of northern Spain. He immigrated to the island of Puerto Rico in 1902 and married Carolina Casal (1890-1984) in 1921. In 1916, he moved to New York where he studied business and worked for a customs agency. Missing the tastes and smells of home cooking, the Unanues believed that there was an expanding immigrant market for the ingredients of "authentic Spanish cuisine." In 1936, they opened Unanue, Incorporated, a warehouse on Duane Street in lower Manhattan, to supply corner stores or bodegas. Over thirty years, the Unanue and Sons import business grew tremendously. Eventually, the business began to do its own food processing, canning, and packaging. In 1958, Goya Foods bought its first factory in Brooklyn, New York. The Unanues and Sons Company purchased the name "Goya"[1] in 1936 from a Moroccan sardine supplier for one dollar. In 1946, the company changed its name to Unanue and Sons, Incorporated. It assumed the name Goya Foods, Incorporated in 1961, although it had used the name Goya for its products since 1936. Goya Foods Company continued to innovate, pioneering television advertising in Puerto Rico. During the 1960s, Goya Foods sought out opportunities to expand its customer base as larger numbers of Caribbean immigrants moved into the United States. By sponsoring music festivals, sports teams, and other activities Goya Foods supported the cultural life; parades, beauty pageants, festivals, of various communities in the United States and Puerto Rico. In 1974, Goya Foods moved to its current office headquarters and factory building in Secaucus, New Jersey. By 2000, Goya owned factories in upstate New York, California, Illinois, New Jersey, Massachusetts, Texas, Florida, as well as Puerto Rico, the Dominican Republic, and Spain.
Footnotes:
[1] Francisco de Goya (1746-1828) was an influential Spanish artist whose paintings reflected the historical upheavals of his time. For many, the art of Francisco de Goya truly revealed Spain because he painted all of its people.

[2] Note that words in Spanish are set off in italics; periodical titles are underlined.
Related Materials:
Government of Puerto Rico Division of Community Education Posters, Teodoro Vidal Collection, and Tito Puente Papers.
Separated Materials:
The Division of Culture and the Arts holds items related to this collection including promotional items, display props, a neon sign, products and containers, and clothing. See accession number, 1999.3017.
Provenance:
This collection was donated to the National Museum of American History in 1999 by Goya Foods, Inc. through Rafael Toro, Director of Public Relations.
Restrictions:
The collection is open for research use. Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Technical Access: Do not use when original materials are available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Topic:
advertising -- Food  Search this
advertising -- 1950-2000  Search this
Parades -- United States  Search this
Ethnic food industry  Search this
Family-owned business enterprises  Search this
Food  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Packaging
Calendars
Clippings -- 20th century
Color prints (photographs)
Cookbooks
Citation:
Goya Foods, Incorporated Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0694
See more items in:
Goya Foods, Inc. Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0694
Online Media:

Famous Amos Collection

Donor:
Amos, Christine  Search this
Amos, Wally  Search this
Creator:
Famous Amos Cookie Company  Search this
Names:
Famous Amos Chocolate Chip Cookie Company.  Search this
Extent:
7 Cubic feet (11 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Advertisements
Place:
Hawaii
Date:
1975-1996
Summary:
The Famous Amos Collection consists primarily of business records, photographs, and newspaper clippings documenting the career and life of Wally Famous Amos and the Famous Amos chocolate chip cookie company he created.
Scope and Contents:
The Famous Amos Collection consists primarily of business records, photographs, and newspaper clippings documenting the career of Wally Famous Amos and the Famous Amos chocolate chip cookie. The bulk of the collection consists of newspaper clippings.

Series 1, Biographical Materials, 1970-1994 and undated, documents the professional life of Wally Amos. This series includes background information about the Famous Amos chocolate chip cookie, awards, newspaper clippings describing Amos receiving his high school diploma, and drafts and published versions of Amos's writings the The Famous Amos Story and The Power in You.

Series 2, Advertising and Marketing Materials, 1975-1994 and undated consists of materials relating to the marketing and advertising of Famous Amos cookies. This series contains his marketing plan, promotional materials, press releases, posters, advertising mock-ups, and packaging samples.

Series 3, Photographs, 1975-1980 and undated, includes a variety of photographic prints, most of which are 5" x 7" or smaller. The series contains professional and publicity photographs of Wally Amos and Famous Amos products as well as personal photographs of Amos' family and friends. Film negatives and color slides of people are also included in this series.

Series 4, Press Materials, 1975-1996 and undated, is comprised of three subseries: Subseries 1, Clippings, 1975-1995 and undated; Subseries 2, Articles, 1976-1996; and Subseries 3, Scrapbooks and Wall Art, 1977-1981 and undated. The publicity materials in this series are primarily about Wally Amos, Famous Amos cookies, and his literacy efforts. The scrapbooks were assembled by Amos and contain additional clippings. Included in this subseries is a mounted 32" x 15" hand embroidered and appliquéd corduroy fabric panel that reads "Have a very brown day!"

Series 5, Correspondence, 1975-1985, includes postcards, business and personal letters, and drawings from young fans of Famous Amos cookies. This series also contains three guest registers in which visitors to the Famous Amos stores wrote comments.

Series 6, Literacy Activities, 1978-1984, includes promotional materials, articles, clippings, and a scrapbook related to Amos' literacy campaign.

Series 7, Community Service, 1978-1981, includes a scrapbook and correspondence from members of the Chocolate Chip Cookie Club and the Aliis Pintos Little League team of California.
Arrangement:
The collection is arranged into seven series.

Series 1, Biographical Materials, 1970-1994 and undated

Series 2, Advertising and Marketing Materials, 1975-1994 and undated

Series 3, Photographs, 1975-1980 and undated

Series 4, Press Materials, 1975-1996 and undated

Subseries 1, Clippings, 1975-1995 and undated

Subseries 2, Articles, 1975-1996

Subseries 3, Scrapbooks and Wall Art, 1977-1981 and undated

Series 5, Correspondence, 1975-1985

Series 6, Literacy Activities, 1978-1984

Series 7, Community Service, 1978-1981
Biographical / Historical:
Wallace "Wally" Amos, Jr. (born July 1, 1936) is the founder of the Famous Amos chocolate chip cookie brand. Amos grew up in Tallahassee, Florida before moving to New York City at age twelve. He initially attended the Food Trades Vocational High School, but dropped out to serve in the United States Air Force from 1953-1957. After serving in the military and being honorably discharged, he moved back to New York and began working at the William Morris Agency, where he became the company's first African American talent agent.

In March of 1975, upon the suggestion of a friend, he opened up his first cookie shop in Los Angeles, California. The Famous Amos company was financed with the help of philanthropist celebrities, including Marvin Gaye and Helen Reddy. The cookies became nationally renowned and were sold throughout the United States. As Famous Amos cookies grew in popularity, so did Amos' significance as a celebrity figure. He appeared at book signings alongside entertainers and authors such as Bill Cosby, and he appeared as himself in a 1981 cameo on the television series Taxi.

In 1979, Amos began focusing his attention on advocating for child and adult literacy. He worked with the Literacy Volunteers of America and libraries, and he hosted a television series, Learn to Read, that encouraged literacy and taught children to read. Amos wrote a number of self-help and autobiographical books, includingThe Power in You, 1988 andThe Famous Amos Story, 1983. During this time he also worked as a motivational speaker.

Facing financial difficulties, Amos sold both the Famous Amos Company and the trademarked "Famous Amos" name in 1985. In 1994, Amos started a new muffin business, initially called Uncle Noname Gourmet Muffins, which has since been renamed Uncle Wally's Muffin Company. Wally Amos currently lives in Hawaii.
Related Materials:
Materials at the National Museum of American History

The Division of Work and Industry holds artifacts (Panama hat, an Indian gauze shirt, a tin cookie container, and two paper cookie bags) related to this collection. See accession #:1980.0886.

Materials in Other Organizations

Chicago Public Library, Woodson Regional Library, Vivian G. Harsh Research Collection of Afro-American History and Literature. Wally Papers Amos Papers, 1978-1996 (Accession #1979/01). The collection consists of correspondence, draft copies of manuscripts, memorabilia, awards and books.
Provenance:
Collection donated by Wally and Christine Amos in November, 1980.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no gurantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Cookies  Search this
Hats  Search this
advertising -- Food -- 1970-1990  Search this
African American entrepreneurs  Search this
Shirts, Men's  Search this
Genre/Form:
Advertisements -- 1980-2000
Citation:
Famous Amos Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0112
See more items in:
Famous Amos Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0112
Online Media:

Dieste and Partners Advertising Collection

Creator:
Dieste and Partners  Search this
Extent:
0.15 Cubic feet (1 box)
Type:
Collection descriptions
Archival materials
Date:
1996
Summary:
Materials from the Pepsi Spanish-language ad campaign in 1996 with emphasis on the "Gooal" commercial featuring Andres Cantor.
Scope and Contents:
The collection consists of internal business documents relating to the Dieste and Partners advertising firm's Spanish language Pepsi Cola ad campaign, 1996. Also included are print advertisements for the "Futbol de Primera" radio show, and for the Dieste firm itself.
Arrangement:
Collection is arranged into five series.

Series 1: Correspondence, 1996

Series 2: Newspaper and Magazine Clippings, 1996

Series 3: Press Release, 1996

Series 4: Scripts and Storyboards, 1996

Series 5: Futbol de Primera Catalog, 1996
Biographical / Historical:
Dieste and Partners is a Spanish language advertising agency in Dallas, Texas. This collection contains materials from the Pepsi Spanish-language ad campaign in 1996, including "Harrier," "Dog Dreams," and the hit "Gooal" commercials. The "Gooal" commercial featured the Univision sports announcer Andres Cantor, who was famous for his extended, enthusiastic yell of "GOOAL" when a futbol team scored. This ad campaign was a success, and Cantor's catch-phrase became a part of 1996 popular culture.
Materials in the Archives Center:
The "Pepsi Generation" Oral History and Documentation Collection, 1938-1986 (AC0111)

Pepsi-Cola Advertising Collection, 1902-1982 (AC0092)
Provenance:
Collection donated by Dieste and Partners, 2015
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Food  Search this
advertising -- Beverages  Search this
Minorities in advertising  Search this
Citation:
Dieste and Partners Advertising Collection, 1996, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1368
See more items in:
Dieste and Partners Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1368

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Archives Center, NMAH, SI.  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine, and Osborn  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Collection descriptions
Archival materials
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1413

Sosa, Bromley and Aguilar and Associates Records

Advertiser:
Procter & Gamble Company  Search this
Mars, Incorporated  Search this
American Airlines  Search this
Burger King Corporation  Search this
Coca-Cola Company  Search this
Anheuser-Busch, Inc.  Search this
Creator:
Sosa, Lionel  Search this
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)  Search this
Aguilar, Adolfo  Search this
Bromley, Ernest W.  Search this
Extent:
14 Cubic feet (31 boxes and 1 map folder)
Type:
Collection descriptions
Archival materials
Oral history
Newsletters
Marketing records
Ephemera
Photographs
Commercials
Awards
Advertisements
Ledgers (account books)
Articles
Magazines (periodicals)
Place:
Texas -- 20th century
San Antonio (Tex.)
Date:
1981-1997
Summary:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Scope and Contents:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers.

This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
Arrangement:
This collection is divided into five series:

Series 1: Background Materials, 1980-2015

Series 2: Financial Materials, 1983-1989

Series 3: Clippings, 1988-1999

Series 4: Advertisements, 1988-1995

Series 5: Audiovisual Materials, 1988-1997
Biographical / Historical:
Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates. Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
Related Materials:
Materials in the Archives Center:

López Negrete Communications Advertising Collection (NMAH.AC.1413)

Hector and Norma Orcí Advertising Agency Records (NMAH.AC.1384)

Association of Hispanic Advertising Agencies Collection (NMAH.AC.1343)

Dolores Valdes-Zacky Papers (NMAH.AC.1394)

Castor Advertising Corporation Collection (NMAH.AC.1461)

Spanish Language Television Collection (NMAH.AC.1404)

Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
Separated Materials:
Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).
Provenance:
Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising campaigns  Search this
Advertising agencies -- 1980-2000  Search this
Advertising executives  Search this
advertising -- Soft drinks  Search this
advertising -- Food  Search this
advertising -- Confectionery  Search this
advertising -- Beverages  Search this
advertising -- Brand name products  Search this
advertising -- Audio-visual materials  Search this
advertising -- Alcoholic beverages  Search this
advertising -- 1980-2000  Search this
advertising -- Airlines  Search this
Minorities in advertising  Search this
Television advertising -- 1980-2000  Search this
advertising -- History  Search this
Genre/Form:
Oral history
Newsletters
Marketing records
Ephemera -- 20th century
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Commercials
Awards
Advertisements -- 1980-2000
Ledgers (account books)
Articles -- 20th century
Magazines (periodicals) -- 20th century
Citation:
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1351
See more items in:
Sosa, Bromley and Aguilar and Associates Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1351
Online Media:

Kubla Khan Frozen Food Company Records

Creator:
Kubla Khan Frozen Food Company (Portland, Oregon)  Search this
Loy, Percy W.  Search this
Wong, Robert  Search this
Extent:
20.5 Cubic feet
Type:
Collection descriptions
Archival materials
Packaging
Clippings
Advertising
Correspondence
Recipes
Business records
Photographs
Labels
Articles
Date:
1931-2006
Summary:
The collection documents Kubla Khan Frozen Food Company, a Portland, Oregon company that manufactures, packages and distributes frozen Chinese food from 1950-present.
Scope and Contents:
The records of a Portland, Oregon company that made, packaged and distributed frozen Chinese food. The collection includes the incorporation papers of the business, correspondence, photographs, product packaging, advertising and marketing materials, and business records.
Arrangement:
The collection is divided into five series.

Series 1: Background and Biographical Materials, 1946-2005

Series 2: Business Records, 1931-2006

Series 3: Advertising, Packaging and Promotional Materials, 1956-[1995?]

Series 4: United States Department of Agriculture and Federal Food Administration Materials, 1959-2003

Series 5: Food Industry Materials, 1949-2006
Biographical / Historical:
Percy Wallace Loy (1920-2006) was born in Vancouver, Washington, to Kong (1867-1951) and Rose Loy (nee Fong), Chinese immigrants who were in the dairy business. Loy attended the Providence Academy in Portland, Oregon graduating in 1937. Loy enlisted in the Army (1943-1949) and became a navigator, bombardier, and pilot, serving during World War II. He retired as a lieutenant colonel, but was unable to find work with an airline after the war. He and his brother-in-law, Robert Wong, started the Kubla Khan Food Company, selling frozen Chinese entrees at a time when frozen foods had not yet caught on and the infrastructure to store, transport and distribute them didn't yet exist. The company popularized both frozen foods and Chinese food in the Northwest region of the United States. He was very active in the frozen foods industry in the Northwest, campaigning for the industry and working at convincing grocers of their profitability. He sold the manufacturing part of the company in the mid-2000s and died in 2006.

Though most food preservation practices (curing, smoking and canning) have their origins in Europe, the practice of freezing foods for consumer use was, for the most part, started and developed in America. Even today, frozen convenience foods are considered an American oddity and are not widely embraced in other countries.

In the 1920s Clarence Birdseye experimented with freezing food in small quantities, enabling them to reach a lower temperature faster. In the decades that followed, Birdseye tested and developed better packaging and ways of packing food more tightly inside the packaging. However, consumers remained skeptical about the safety and quality of this novelty, as were grocers about its profitability, in addition to concerns about the effects of the industrialization of food. It took about twenty more years to turn this situation around and to resolve problems with distribution and transport. Birdseye had to take huge risks to get there, beginning with enlisting the aid of a small number of stores, to which he supplied free freezers containing a variety of frozen foods sold on consignment, and hiring demonstrators to convince consumers that frozen foods were the future. Very slowly, frozen foods began to catch on. It wasn't until the 1950s, when frozen TV dinners were introduced, that frozen foods became popular with consumers.

Against this background, Percy Loy and Robert Wong started Kubla Khan in 1950 in the basement of a Chinese restaurant in Portland. Wong died a few years after the company was started. He supported his family by selling insurance for a short while, and then opened a small Japanese restaurant, eventually starting the Kubla Khan Company as a sideline, when he saw a hole in the market for frozen foods, the convenience of which he thought would appeal to consumers. He was active in getting freezers in stores that had not had them before.

While they were not the first to offer frozen Chinese food—Breyer's Ice Cream had its "Golden Pagoda" brand including frozen chow mein and chop suey—Kubla Khan had little other competition at the time, and most stores stored their frozen products in their ice cream cases. The introduction and popularity of TV dinners helped Kubla Khan's business thrive, as groceries added freezer cases to accommodate the TV dinners, and they now had space to add more frozen products. Kubla Khan kept up with the changing technology, but they held onto their cooking techniques, continuing to cook much of their food in woks or with steam, eschewing the automated, large batch vat cooking that other makers used. Loy said that this ensured uniform heating and an authentic taste. Mr. Loy built some of the equipment himself, with frozen food being so new that the machinery was not readily available in the Northwestern states. Kubla Khan exported its products to Asia, enabling the company to boast that it was so authentic it was served in the Orient. They also bottled their own sauces using their own recipes.

The Kubla Khan Company was not the largest Chinese food manufacturer, but it was a pioneer. They helped popularize something previously considered foreign and exotic—Chinese food. They helped popularize frozen food, something taken for granted now with probably (an unscientific estimate) 10% of the space in most grocery stores being devoted to frozen food. They did this not only with their products but with Mr. Loy's activism in promoting frozen foods. La Choy, by comparison, did not start making frozen foods until the 1960s.

Loy was a tireless activist in promoting frozen foods, campaigning for the industry and working at convincing grocers of their profitability. His goals were building consumer trust and making Chinese food accessible. He was also active in his community, trying to help other minorities start businesses. A strong believer in giving back to his community, he helped several colleges (Lewis and Clark, Willamette University and others) start up foreign exchange programs. He helped several former employees start their own businesses. He led the first trade delegation to China after Nixon's visit.

The Kubla Khan Company is still in business, but Mr. Loy sold the manufacturing part of the company in the mid-2000s. Loy married Irene F. Lee in 1949. The couple had six children children, Martin (d. 1958), David (d. 1965), Michael, Deborah, Marilyn, and Daria. Loy's daughter, Marilyn Loy now runs the company, which is limited to the import/export aspect.
Provenance:
Collection donated by Michael Loy and Daria Loy-Goto, 2013.
Restrictions:
Collection is open for research.

Social Security numbers are present and have been rendered unreadable and redacted. Researchers may use the photocopies in the collection. The remainder of the collection has no restrictions.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Restaurants -- Oregon  Search this
advertising -- Food  Search this
advertising -- 1950-2000  Search this
Cooking, Chinese  Search this
Ethnic food industry  Search this
Family-owned business enterprises  Search this
Frozen foods -- Oregon  Search this
Food -- Oregon  Search this
Food industry and trade -- Oregon  Search this
Genre/Form:
Packaging
Clippings -- 20th century
Advertising -- 20th century
Correspondence -- 1950-2000
Recipes
Business records -- 1950-2000
Photographs -- 1950-2000
Labels -- 20th century
Articles -- 20th century
Citation:
Kubla Khan Frozen Food Company Records, 1931-2006, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1316
See more items in:
Kubla Khan Frozen Food Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1316
Online Media:

Whitman's Chocolates Collection

Collector:
Whitman Chocolates  Search this
Extent:
0.6 Cubic feet (2 boxes)
Type:
Collection descriptions
Archival materials
Photographs
Business records
Date:
1878-1954, undated
Summary:
Materials trace the evolution of product packaging and advertising of Whitman's Chocolates. Includes business records and photographs of early product displays.
Scope and Contents:
The collection primarily documents the packaging and display of Whitman's Chocolates. There is a pen and ink sketch from a New York newspaper dated from 1878 which is an image of the Whitman exhibit in Paris, France. Also included are advertisements clipped from newspapers and magazines dated1898 and 1934 as well as undated advertisiements. A scrapbook labeled as Mr. Greenwood's advertising and merchandising portfolio consists primarily of photographs of window displays and products. The window displays are from stores across the United States, including Burlington, Vermont; Louisville, Kentucky; Wichita Falls, Texas; Oklahoma City, Oklahoma; Huntington, West Virginia; Chicago, Illinois; Burlingame, California; Beverly, Massachusetts; Mobile, Alabama; Philadelphia, Pennsylvania; Atlantic City, New Jersey and Albany, New York. There are some materials relating to Mother's Day, including a short paper on the history of the holiday which states that the first observance was in Philadelphia in 1908. In addition, there are candy wraps, point of purchase displays, correspondence and a Good Housekeeping Bureau of Foods Sanitation and Health certificate from 1932. A second scrapbook of correspondence, advertisements, order forms, newsletters, and newspaper clippings dates from 1950-1952. There is also a fact book dated 1954 and an undated product book. Lastly, there is an undated photograph of Stephen Whitman. Materials are arranged in chronological order.
Related Materials:
Materials related to Stephen F. Whitman & Son are located in the Warshaw Collection of Business Americana (AC0060).
Separated Materials:
The Division of Home and Community holds artifacts related to this collection, including packaging for some of its products. See Accession number 1992.0017.
Provenance:
Collection donated by Whitman's Chocolates, through Robert J. Dizutti, 1991, November 13.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Food  Search this
Chocolate processing  Search this
Chocolates -- History  Search this
advertising -- Confectionery  Search this
Chocolate industry -- History -- United States  Search this
Genre/Form:
Photographs -- 20th century
Business records -- 20th century
Citation:
Whitman's Chocolates Collection of Print Advertisements, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0437
See more items in:
Whitman's Chocolates Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0437

Helping People with AIDS (HPA) Records

Former owner:
Tompkins, Tim  Search this
Tompkins, Tim  Search this
Attributed name:
Meyers, Dan  Search this
Algozer, Jerry  Search this
Delancey, Nancy (Director of Marketing for Midtown)  Search this
Creator:
Helping People With AIDS  Search this
Parisella, Neil  Search this
Valenti, William, Dr.  Search this
Donor:
Genesee Valley Gay Alliance  Search this
Genesee Valley Gay Alliance  Search this
Associated name:
AIDS Rochester  Search this
Names:
Strong Memorial Hospital  Search this
Extent:
2.5 Cubic feet (8 boxes)
Type:
Collection descriptions
Archival materials
Place:
Rochester (N.Y.)
New York
Date:
1989-2010, undated
Summary:
The records of Helping People with AIDS, a non-profit, charitable organization located in Rochester, New York that was active 1986-2003.
Scope and Contents:
These records were originally in the possession of Tim Tompkins, last chairman of the HPA Board and reflect primarily his years of involvement with HPA. Many of the HPA Records document the funding and adminstration of The Wish List project and fundraising for the organization during the time of his chairmanship. There is very little material covering the early days of the organization. Wish List files contain materials on finances, fundraisers, and the actual applications that persons would fill out to become a Wish List recipient. All information of a personal nature has been redacted or was retained by the donor.

These records were originally processed by Pat Finnerty, archival consultant, for the Gay Alliance of the Genesee Valley under a grant from New York State. Additional description and arrangement were done by Erin Molloy, Archives Center volunteer, August 2012. 2019 Addendum processed by Franklin A. Robinson, Jr., archives specialist, August 2019.
Arrangement:
This collection is divided into five series:

Series 1, Organizational Materials, 1989-2004, undated

Subseries 1, Business records, 1989-2003, undated

Subseries 2, Minutes, 1996-2004, undated

Subseries 3, Wish List materials, 2000-2003

Series 2, Correspondence, 2002-2003

Subseries 1, Business, 2003

Subseries 2, Thank You letters, 2002

Series 3, Financial Materials, 1998-2009, undated

Subseries 1, General,1998-2004

Subseries 2, Wish List finances, 1999-2003, undated

Subseries 3, General, 2000-2009

Subseries 4, 2002-2003

Subseries 5, Fundraising materials, 2002-2003

Series 4, Events, 2001-2004

Subseries 1, A Closer Walk, 2001-2004

Subseries 2, Hollywood and Wine, 2001

Subseries 3, Hollywood and Wine, 2002

Series 5, 2019 Addendum, 1989-2010
Biographical / Historical:
This history was provided by Evelyn Bailey of the Gay Alliance of the Genesee Valley, Rochester, New York. "In August, 1986 a group of concerned citizens organized to raise money for Rochester area AIDS patients. The community-wide committee was represented by actively interested business people. At the time Dr. William Valenti, a member of the "Helping People With AIDS" committee and a doctor at Strong Memorial Hospital's Infectious Disease Clinic, said "this committee has been established to raise funds for immediate aid for uninsured AIDS persons." The goal that year was to raise money to hire a full-time nurse-practitioner for the clinic at Strong Memorial Hospital.

The committee held three private parties which raised just over two-thousand dollars. Future plans included: the sale of Bob Damron's Guide to the USA; a series of raffles with prizes from flowers to theatre tickets to Baccarat crystal; two nights of the upcoming Gay Men's Christmas concert focused on Helping People With AIDS; Halloween party. On Saturday, September 27, 1986 the first Dining For Dollars was held. Friends across the city hosted small dinner parties for six to ten guests with cocktails and dinner for a twenty dollar donation to Helping People With AIDS. At 9:30 pm all dinner hosts and guests gathered at Village Gate for dessert, cocktails, entertainment and a raffle. This first "Dining For Dollars" as were all those that followed, was non-exclusive to the gay population of Rochester, but rather was a community wide event. The organizers of the first Dining For Dollars, Dan Meyers, Jerry Algozer and Dr. William Valenti, declared the event an unqualified success. Close to nineteen-thousand dollars was raised to benefit the AIDS Clinic at Strong Memorial Hospital. The money raised was used to pay for medication and medical treatment for patients who were otherwise unable to do so. At the time HPA was also paying for expensive prescriptions which in some cases cost one hundred dollars or more per month. Members of the community volunteered time, talent and money to plan the second Dining For Dollars held on Saturday, September 26, 1987 at Midtown. Neil Parisella, one of the founding members of Dining For Dollars, approached his very good and close friend, Nancy Delancey, Director of Marketing for Midtown, with the idea of holding the event at Midtown. Nancy pursued it with management and the rest is history. Midtown donated props/displays and staff to put it together. John Haldoupis did the design work and Gary Sweet donated the liquor. The event raised thirty-one thousand dollars. HPA fundraising was off to a great start! By 1992, a quarter million had been raised. In 1995, Dining For Dollars X moved to the Rochester Riverside Convention Center. Success after success brought HPA's seventeen year fundraising total close to one million dollars. By 1991, a Wish List Fund had begun. This was a fund dedicated to fulfilling the needs of people with AIDS. A wish could be anything from a trip that never was, to a television set that many of us took for granted, to providing money for veterinary care for a favorite pet. The Wish Fund List was born out of a need in the community to provide people that were living with AIDS, because of the astronomical medical costs at the time, with money for the little things in life that added to the quality of their life. The fund could be accessed once a year for up to one hundred dollars. The Wish List Fund was maintained by funneling ten percent of the money raised from Dining For Dollars into it.

Prior to 1992, all of the donations collected were given to the AIDS Clinic at Strong Memorial Hospital for direct treatment and distribution. As of 1992, HPA handled the distribution which insured that the money was disseminated to as many organizations as possible who were working with infected HIV people. In the beginning of the epidemic, Strong was the care giver and care provider for people with HIV. The increase in AIDS cases drastically changed the picture. By 1992, there were a full range of agencies in a nine county area that served people with HIV and who benefitted from the money that Dining For Dollars raised. By 2003, AIDS had become a disease that you could live with. The treatments and drugs were constantly improving. Funding for AIDS organizations was flowing through the pipeline, and there was less and less need in the community for financial support for people with HIV. In November 2003, the HPA Board, chaired by Tim Tompkins, voted to dissolve the corporation and donate the remaining funds to AIDS Rochester. For the seventeen years of its existence, Helping People With AIDS gave the Rochester community a way to fight this deadly disease and respond to the crisis with hope. HPA gave many people with HIV a sense of dignity and a quality of life they would not have had without the Wish List. The Rochester community owes all of those who were involved with HPA a debt of gratitude for the care and compassion it showed to people with HIV."
Related Materials:
Materials in the Archives Center

John Manuel Andriotte Victory Deferred Collection, 1901-2008, undated (AC1128)

Division of Science, Medicine, and Society, HIV and AIDS Reference Collection, 1979-2006, undated (AC1134)

Lesbian, Gay, Bisexual, and Transgender Collection, 1942-2012, undated (AC1146)

World AIDS Institute Collection, 1986-2012, undated (AC1266)

Servicemembers Legal Defense Network Records, 1975-2011, undated (AC1282)
Provenance:
These records were donated by the Gay Alliance of the Genesee Valley, Rochester, New York, 2012. An addendum was donated in 2019.
Restrictions:
This collection is open for research. Researchers must handle unprotected photographs with gloves. Collection is located off-site.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: reproduction fees may appy. All duplication requests must be reviewed and approved by Archives Center staff.
Topic:
Politics -- New York (N.Y.)  Search this
advertising -- Food  Search this
AIDS (Disease)  Search this
AIDS (Disease) -- Prevention  Search this
HIV/AIDS awareness  Search this
Citation:
Helping People with AIDS (HPA) Records, 1989-2009, undated, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.1283
See more items in:
Helping People with AIDS (HPA) Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1283
Online Media:

Kraft Television Theatre Oral History Project

Creator:
Blocki, Jim  Search this
Cook, Fielder  Search this
Durante, Al  Search this
Green, Chester  Search this
Courtice, Richard  Search this
Dougherty, Marion  Search this
Holland, Dorothy  Search this
Holland, Fran  Search this
Herlihy, Ed  Search this
Hill, George Roy  Search this
Myers, Farlan  Search this
Jeffrey, Tad  Search this
Kraft General Foods, Inc.  Search this
Pratt, Lee  Search this
Powell, Bob  Search this
Wiener, Tom  Search this
Names:
National Broadcasting Company  Search this
Thompson, J. Walter (advertising agency).  Search this
Extent:
4.3 Cubic feet (5 boxes)
Type:
Collection descriptions
Archival materials
Commercials
Interviews
Audiotapes
Audiovisual materials
Date:
1947-1992
Summary:
Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.
Scope and Contents:
Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

Series 1, Research Files, 1947-1992 contains newspaper and magazine clippings, reports and scholarly articles about the history and development of Kraft, Kraft Radio Music Hall, and Kraft Television Theatre. Folders are arranged alphabetically by subject.

Series 2, Interviewee Files, 1992 contains the abstracts of the oral history interviews and additional information about the interviewee, such as resumes, publications and correspondence, when available. The files are arranged alphabetically by interviewees' last name. Each abstract begins with a brief biographical statement about the interviewee, and a note about the scope and content of the interview. The abstracts correspond to a timed message on track two of the research copy of each audiocassette tape. At the end of each abstract is an index to proper names (people, trade names, KTT episodes, etc.) and to some general themes addresses during the interview. A master index, located in the last folder of this series, combines these individual indices into a comprehensive listing. Complete transciprts are also available for most interviews.

Series 3, Oral History Interviews, 1992 is subdivided into three subseries, representing each of three audio formats: original masters, research copies, and reel-to reel preservation copes. The interviews are arranged alphabetically.

Series 4, Television Commercials, circa 1950 feature comemrcials for a variety of Kraft products. They aired on Kraft Television Theatre between 1947 and 1958.

Series 5, Administrative Files, circa 1950 - 1992 are files created by the Center for Advertising History. Included in this series are bibliographies , briefing books, project proposals and budget, files on project consultants, deeds of conveyance, publicity, and Center publications prepared for the project.
Arrangement:
The collection is divided into five series.

Series 1: Research Files, 1947-1992

Series 2: Interviewee Files, 1992

Series 3: Oral History Interviews, 1992

Subseries 3.1: Original Audio Tapes

Subseries 3.2: Researcher Copies

Subseries 3.3: Preservation Masters

Series 4, Television Commercials, circa 1950

Subseries 4.1: Master Copies

Subsieries 4.2: Researcher Copies

Series 5: Administrative Files, circa 1950 - 1992
Biographical / Historical:
The Kraft Television Theatre Oral History Project is the result of a year-long study undertaken by the former Center for Advertising History. The objective of the project was to create a collection of oral history interviews that documentated the history and development of Kraft Television Theater, especially the relationship between advertising and the origins of commercial sponsorship in the early days of television programming.

Oral history interviews with fourteen former Kraft and J Walter Thompson executives were conducted in 1992 by Tom Wiener, a free-lance writer and oral historian under contract to the former Center for Advertising History. Included were Ed Herlihy, the voice of many of Kraft's memorable commercials; James Blocki, Richard Courtice, Chester Green, and Robert Powell, the architects of Kraft's advertising and marketing strategies in the television era; directors George Roy Hill and Fielder Cook, who launched their successful careers at Kraft Television Theatre; Marion Dougherty, one of Hollywood's leading casting directors who also got her start on KTT; and Dorothy Holland, a veteran of Kraft's Consumer Affairs Department and the company's first female Vice President.

The oral history interviews chart the evolution of Kraft's approach to television, from its pioneering efforts in the mediums infancy to the search to maintain identity in an increasing competitive and fragmented media landscape. Casting, directing and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

On May 7, 1947, at 7:30 p.m. in New York City, advertising made a first significant step into the television era with the debut of Kraft Television Theatre. The program, which became the first regularly scheduled dramatic series on network TV presented weekly live adaptations of plays featuring performers familiar to New York theater goers. Included in each week's installment were commercials for Kraft Cheese Company products.

Kraft's foray into a new advertising medium grew out of the company's progressive advertising policies and its long running association with its primary advertising agency, J. Walter Thompson. Kraft was founded by James Lewis Kraft, a Canadian-born entrepreneur who in 1903 began buying cheese from Chicago wholesalers and peddling it from a horse-drawn wagon. Through acquisitions of other companies and their established brands, as well as development of new products, Kraft's company steadily grew into a leader in the cheese and dairy products business.

As early as 1911, Kraft began advertising on Chicago elevated trains and billboards. In 1919, Kraft inaugurated a 70-year tradition of advertising in such national magazines as Ladies Home Journal and Good Housekeeping. Fourteen years later, looking for a vehicle to promote its newest product, Miracle Whip Salad Dressing, Kraft entered the electronic era with The Kraft Program, hosted by popular bandleader Paul Whiteman on the NBC Radio Network.

Soon renamed The Kraft Music Hall, the show also acquired a new host, crooner Bing Crosby. Crosby's relaxed style was mirrored in the Music Hall's commercials. As written by J. Walter Thompson staffers, they possessed a relaxed, conversational tone, extolling the practical uses of Miracle Whip, Velveeta and other Kraft products.

The Music Hall continued on the air until 1949, but by that time, Kraft Television Theatre was into its third season, well established as the leading dramatic series on the air. Kraft Television Theatre provided a unique laboratory for both its sponsor and Thompson. As with the Music Hall, Thompson actually produced the program: its staffers adapted the dramas, directed them, and hired the casts. NBC provided only technical facilities and crew. Each week, in effect, was opening night for a play that was performed live in front of bulky cameras, under hot lights. Working with modest budgets, producer-directors Stanley Quinn, Maury Holland, and Harry Herrmann took an important first step toward exploiting the potential of television to inform and entertain.

For its part, Kraft drew on the tradition established in its radio ads. From the start, Kraft acted as if it were a guest in the viewer's home, which led to a remarkably effective means of presenting its products. No human face was ever seen, only a pair of hands demonstrating the uses of the product, as a reassuring voice explained the virtues of Cheez Whiz, Draft Cheddar, or any number of products from Draft's expanding line.

In 1958, after eleven years and over 600 programs, Kraft Television Theatre left the air. The show's ratings had slipped under increased competition from mystery and adventure shows filmed in Hollywood as well as quiz shows. Kraft's single sponsorship didn't end with the demise of the Television Theatre. It revived the Music Hall, quite successfully, with Perry Como, whose relaxed personality was a throwback to Bing Crosby. In later years, Kraft chose to be sole sponsor of several specials a year, including the Country Music Association Awards show. Although these programs were pre-recorded, Kraft continued to produce its commercials live through the 1960's, with those same hands and that same soothing voice. Kraft's place in both television and advertising history is secure. Kraft Television Theatre launched a decade of live televised drama that is still regarded as the cornerstone of TV's Golden Age. And the Kraft "hands" commercials are a reminder of the effectiveness of a low-key, low-tech approach to promoting products as humble as Velveeta and Miracle Whip.

As part of a program to document and study modern advertising, the former Center for Advertising History selected Kraft Television Theatre as the last in a series of case studies of significant American advertising campaigns.
Related Materials:
Materials at the Archives Center

N W Ayer Advertising Collection (AC0059)

Materials at Other Organizations

J. Walter Thompson Archives, Duke University

Kraft General Foods Archives, Glenview, Illinois

The Kraft General Foods Archives was established as an internal information resource for the comanpy. ARchives staff will assist outside researchers whenever time and resources permit by answering questions over the phone or through the mails. Requests for direct access to archival collections will be considered on a case-by-case basis. Source materials documenting Kraft's television advertising efforts include: film and videotape copies of Kraft Television Theatre, Kraft Suspense Theatre, Kraft Mystery Theatre, Kraft Music Hall, and other Kraft-sponsored shows. Videotape copies of these shows can be accessed through the Musuem of Broadcast Communication in Chicago, and through the NBC collection at the Library of Congress. Materials also include film and videotape copies of Kraft commercials, early 1950s-present; publications and magazine/newspaper articles about the various shows; company publications featuring articles about the various shows; NBC listings of production details about the shows (dates, producers, actors/actresses, etc.) Any requests for copies of pages from this listing must be cleared through NBC; photos of scenes from the shows as well as still photos of the actors/actresses who appeared in them; print ads supporting Kraft's televiison advertising efforts; casting lists for Kraft Television Theatre (incomplete); and musical scores for Kraft Television Theatre (incomplete).
Provenance:
Collection donated by Kraft General Foods, Inc., on April 16, 1993. Oral histories created by the Archives Center, National Museum of American History, Smithsonian Institution in 1992.
Restrictions:
Collection is open for research but master tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Copyright restrictions. Contact the Archives Center.
Topic:
Copy writers  Search this
Product demonstrations  Search this
advertising -- Food  Search this
Broadcast advertising  Search this
Television producers and directors  Search this
Actors in the advertising industry  Search this
Television advertising  Search this
Genre/Form:
Commercials
Interviews
Audiotapes
Audiovisual materials
Citation:
Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0464
See more items in:
Kraft Television Theatre Oral History Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0464
Online Media:

U.S. Advertising Executives

Artist:
Robert Vickrey, 26 Aug 1926 - 17 Apr 2011  Search this
Ormond Gigli, born 1925  Search this
Derek William Bayes, born 1933  Search this
Sitter:
Norman Hulbert Strouse, 4 Nov 1906 - 19 Jan 1993  Search this
Fairfax Mastick Cone, 21 Feb 1903 - 20 Jun 1977  Search this
Charles Hendrickson Brower, 13 Nov 1901 - 23 Jul 1984  Search this
Harry Albert Batten, 30 Jan 1897 - 27 Jul 1966  Search this
Leo Burnett, 21 Oct 1891 - 7 Jun 1971  Search this
David Mackenzie Ogilvy, 1911 - 1999  Search this
George Homer Gribbin, 1907 - 1981  Search this
John Philip Cunningham, 1897 - 1985  Search this
Marion Harper, Jr., 1916 - 1989  Search this
Robert Emmett Lusk, 1902 - 1971  Search this
Henry Guy Little, 1901 - 1974  Search this
Robert Mondell Ganger, 1903 - 1992  Search this
Medium:
Tempera and photos on board
Dimensions:
51.4cm x 76.2cm (20 1/4" x 30"), Accurate
Type:
Collage
Date:
1962
Topic:
Equipment\Smoking Implements\Cigarette  Search this
Food  Search this
Costume\Headgear\Headdress\Crown  Search this
Norman Hulbert Strouse: Male  Search this
Norman Hulbert Strouse: Business and Finance\Businessperson\Executive\Advertising  Search this
Fairfax Mastick Cone: Male  Search this
Fairfax Mastick Cone: Business and Finance\Businessperson\Executive\Advertising  Search this
Charles Hendrickson Brower: Male  Search this
Charles Hendrickson Brower: Business and Finance\Businessperson\Executive\Advertising  Search this
Harry Albert Batten: Male  Search this
Harry Albert Batten: Business and Finance\Businessperson\Executive\Advertising  Search this
Leo Burnett: Male  Search this
Leo Burnett: Business and Finance\Businessperson\Executive\Advertising  Search this
David Mackenzie Ogilvy: Male  Search this
David Mackenzie Ogilvy: Business and Finance\Businessperson\Executive\Advertising  Search this
George Homer Gribbin: Male  Search this
George Homer Gribbin: Business and Finance\Businessperson\Executive\Advertising  Search this
John Philip Cunningham: Male  Search this
John Philip Cunningham: Business and Finance\Businessperson\Executive\Advertising  Search this
Marion Harper, Jr.: Male  Search this
Marion Harper, Jr.: Business and Finance\Businessperson\Executive\Advertising  Search this
Robert Emmett Lusk: Male  Search this
Robert Emmett Lusk: Business and Finance\Businessperson\Executive\Advertising  Search this
Henry Guy Little: Male  Search this
Henry Guy Little: Business and Finance\Businessperson\Executive\Advertising  Search this
Robert Mondell Ganger: Male  Search this
Robert Mondell Ganger: Business and Finance\Businessperson\Executive\Advertising  Search this
Portrait  Search this
Credit Line:
National Portrait Gallery, Smithsonian Institution; gift of Time magazine
Object number:
NPG.78.TC1
Restrictions & Rights:
Usage conditions apply
Copyright:
© Robert Vickrey/Licenced by VAGA, New York, NY
See more items in:
National Portrait Gallery Collection
Data Source:
National Portrait Gallery
GUID:
http://n2t.net/ark:/65665/sm4f27480e2-6250-452f-9c1a-1f012e32e1b0
EDAN-URL:
edanmdm:npg_NPG.78.TC1

Cudahy Brothers Ham and Lard

Measurements:
overall: 72.1 cm x 55.7 cm; 28 3/8 in x 21 15/16 in
Object Name:
Print
print
chromolithograph
Object Type:
Chromolithograph
Other Terms:
Print; Lithograph
Subject:
Children  Search this
ID Number:
GA.23238
Catalog number:
23238
Accession number:
291585
See more items in:
Work and Industry: Graphic Arts
Communications
Art
Food
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-1749-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_806638

"Huyler's Milk Chocolate" Tin

Physical Description:
iron, tinned sheet (overall material)
wire, iron (handles material)
copper (tag material)
paint (exterior material)
Measurements:
overall: 4 in x 1 7/8 in; 10.16 cm x 4.7625 cm
Object Name:
tin, milk chocolate
Place made:
United States: New York, New York City
Date made:
1881 - 1910
Subject:
Promotional Item  Search this
Credit Line:
Gift of Kenneth E. Jewett
ID Number:
DL.263901.0050
Catalog number:
263901.0050
Accession number:
263901
See more items in:
Cultural and Community Life: Domestic Life
Advertising
Food
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746b3-0a02-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_314167
Online Media:

Walter Baker & Co Breakfast Cocoa Tin

Maker:
Walter Baker & Co. Ltd.  Search this
Physical Description:
metal (overall material)
Object Name:
Sugar, Brown
Place made:
United States: Massachusetts, Boston
ID Number:
AG.F000844
Catalog number:
F000844
Accession number:
087176
See more items in:
Work and Industry: Agriculture
Food
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-bfe1-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_866705

Lowney's Breakfast Cocoa Tin

Physical Description:
tin (overall material)
Measurements:
overall: 4.1 cm x 2.3 cm x 3.4 cm; 1 5/8 in x 7/8 in x 1 5/16 in
Object Name:
Container, food
Can, Tobacco
can
Place made:
United States: Massachusetts, Boston
Credit Line:
Can Manufacturers Institute
ID Number:
AG.77-FT-15.0047A
Catalog number:
77-FT-15.0047A
Accession number:
283681
See more items in:
Work and Industry: Food Technology
Food
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a0-e859-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1357517
Online Media:

Tissot Strawberry Drops Candy Tin

Physical Description:
tin (overall material)
Measurements:
overall: 2.1 cm x 7.5 cm; 13/16 in x 2 15/16 in
Object Name:
Can
Container, food
Place made:
France
Credit Line:
Can Manufacturers Institute
ID Number:
AG.77-FT-15.0219
Catalog number:
77-FT-15.0219
Accession number:
283681
See more items in:
Work and Industry: Food Technology
Advertising
Food
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-e9ed-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_869526
Online Media:

Baker's Breakfast Cocoa Tin

Maker:
Walter Baker & Co. Ltd.  Search this
Physical Description:
tin (overall material)
Measurements:
overall: 17 cm x 9 cm x 6 cm; 6 11/16 in x 3 9/16 in x 2 3/8 in
Object Name:
Can
Container, food
Place made:
United States: Massachusetts
Credit Line:
Can Manufacturers Institute
ID Number:
AG.77-FT-15.0232
Catalog number:
77-FT-15.0232
Accession number:
283681
See more items in:
Work and Industry: Food Technology
Advertising
Food
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-eb64-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_869539
Online Media:

Egg Shaped Candy Tin

Physical Description:
tin (overall material)
Measurements:
overall: 70 mm x 47 mm x 47 mm; 2 3/4 in x 1 27/32 in x 1 27/32 in
Object Name:
Can, Easter Candy
can
egg shaped tin
Credit Line:
Can Manufacturers Institute
ID Number:
AG.77-FT-15.0242
Catalog number:
77-FT-15.0242
Accession number:
283681
See more items in:
Work and Industry: Food Technology
Food
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-ef71-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_869549
Online Media:

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