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Advertisement - Computer

Collection Creator:
Asch, Moses  Search this
Distler, Marian, 1919-1964  Search this
Folkways Records  Search this
Container:
Box 3.3, Folder 24
Type:
Archival materials
Date:
1981
Scope and Contents note:
File consists of advertisements for computers, clippings, and correspondence.
Collection Restrictions:
Access by appointment only. Contact the Ralph Rinzler Folklife Archives and Collections at rinzlerarchives@si.edu or (202) 633-7322 for additional information.
Collection Rights:
Copyright restrictions apply. Contact archives staff for additional information.
Collection Citation:
Moses and Frances Asch Collection, Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution.
Identifier:
CFCH.ASCH, File ASCH_03_003_024
See more items in:
Moses and Frances Asch Collection
Moses and Frances Asch Collection / Series 3: Business Records / 3.1: General Business A-L
Archival Repository:
Ralph Rinzler Folklife Archives and Collections
EDAN-URL:
ead_component:sova-cfch-asch-ref11673

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Collection descriptions
Archival materials
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1413

Fuel Cell Technologies, Inc. mouse mat

Measurements:
overall: 6 in x 8 in x 1/16 in; 15.24 cm x 20.32 cm x .15875 cm
Object Name:
computer accessory
advertisement
Date made:
ca 2010
Credit Line:
Breakthrough Technologies Institute, thru Robert Rose
ID Number:
2015.3045.04
Nonaccession number:
2015.3045
Catalog number:
2015.3045.04
See more items in:
Work and Industry: Electricity
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746b2-1b46-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1693630

Reddy Kilowatt Mousepad

Measurements:
overall: 8 in x 9 1/4 in x 1/4 in; 20.32 cm x 23.495 cm x .635 cm
Object Name:
advertising
computer accessory
Credit Line:
from Xcel Energy
ID Number:
2013.0047.14
Accession number:
2013.0047
Catalog number:
2013.0047.14
See more items in:
Work and Industry: Electricity
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ad-cee7-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1439481

Bag Advertising Computer Retail News

Physical Description:
plastic (overall material)
Measurements:
overall: 18 in x 13 1/2 in; 45.72 cm x 34.29 cm
Object Name:
Bag
Date made:
1983
Credit Line:
Joan Krammer
ID Number:
1987.3127.146
Nonaccession number:
1987.3127
Catalog number:
1987.3127.146
See more items in:
Medicine and Science: Computers
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-0d99-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1281617

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