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General Files

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Type:
Archival materials
Date:
1923-1978; undated
Scope and Contents:
Includes the history of the National Broadcasting Company (NBC) advertising, correspondence from the advertising department, scrapbook of competitor's instant coffee advertisements, reports, television advertising history literature, advertising plans for ground and instant coffee, budget proposals, outdoor advertising; radio scripts for commercials, advertising plans for instant coffee, and dealers information on radio and television advertisements. The materials are arranged in chronological order.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
Identifier:
NMAH.AC.0395, Subseries 4.9
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3052

NW Ayer Advertising Agency Materials

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Type:
Archival materials
Date:
1958
Scope and Contents:
Contain scrapbooks created by the agency in 1958 for the television program Shirley Temple's Storybook. This program was a series of sixteen hour-long children's programs on National Broadcasting Company (NBC). Hills Bros. Coffee sponsored the programs which included Beauty and the Beast, Rumpelstiltskin, Nightingale, Legend of Sleepy Hollow, Dick Whittington and his Cat, Land of Green Ginger, Sleeping Beauty, Rip Van Winkle, Little Lame Prince, Magic Fishbone, Wild Swans, Hiawatha, Rapunzel, Ali Baba, Emperor's New Clothes, and Mother Goose. The scrapbooks were assembled in the order that the programs aired and included clippings for the public and the trade. In addition, there is a menu for an event for Hills Bros. and NW Ayer employees in 1943. The materials are arranged in chronological order.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
Identifier:
NMAH.AC.0395, Subseries 4.10
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3086

Advertising Portfolios

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Type:
Archival materials
Date:
1919-1985; undated
Scope and Contents:
Packets of material created by the company for retailer grocers. Salesmen utilized these portfolios as a means of introducing advertising campaigns and showing grocers how well supported the products were. The portfolios often included printed advertisements; instructions for window and store displays; price lists; suggested stocking requirements and/or guidelines; schedules for newspaper, radio or television coverage; advertising forms; story boards; illustrations of colorful outdoor advertisements; coupons and premiums, and literature explaining the theme of each campaign. Researchers will find these materials useful in understanding product advertising from the point of view of the retail grocer. The materials document Hills Bros. suggestions for selling their products, display methods and customer satisfaction techniques. Materials are arranged in chronological order.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
Identifier:
NMAH.AC.0395, Subseries 4.4
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref2714

Advertising Materials

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Type:
Archival materials
Date:
circa, 1890's-1987; undated
Scope and Contents:
Comprises the largest series in the collection and includes scrapbooks, advertising cards, postcards, letterhead stationery, labels, proof sheets, advertising forms, portfolios, printed advertisements, newspaper advertising schedules, television commercial storyboards, and packaging. Researchers can trace the evolution of Hills Bros. advertising campaigns using a variety of formats promoted through newspaper, magazine, radio, and television. In addition, there are materials that document the decision-making process. Records show the amount of money allocated on an annual basis for advertising and budget proposals. This information supports evidence of the percentage of advertising costs versus the total overall operating budget. Correspondence between Hills Bros. and NW Ayer Advertising Agency provides insight into the client and advertising agency relationship. The series is arranged into eleven subseries: Subseries 4.1, Scrapbooks, Subseries 4.2, Historical albums, Subseries 4.3, Ephemera, Subseries 4.4, Portfolios, Subseries 4.5, Proof sheets, Subseries 4.6, Advertising forms, Subseries 4.7, Newspaper and magazine advertising, Subseries 4.8, Sampling campaigns, Subseries 4.9, General files, Subseries 4.10, NW Ayer Advertising Agency, and Subseries 4.11, Foote, Cone & Belding Advertising Agency.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
Identifier:
NMAH.AC.0395, Series 4
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref2620

Hills Bros. Coffee Company, Incorporated Records

Creator:
Hills Bros. Coffee, Inc.  Search this
Extent:
65 Cubic feet
Type:
Collection descriptions
Archival materials
Date:
1856-1989, undated
Summary:
Collection consists of the records of the Hills Bros. Coffee Company, Incorporated, documenting overall operations and the creation of advertising materials in addition to developments in the of the coffee trade.
Scope and Contents:
Add scope note
Arrangement:
The collection is arranged in thirteen series.

Series 1, Hills Family Papers, 1856-1942; undated

Subseries 1.1: Austin Herbert Hills, Sr. Papers, 1856-1875; undated

Subseries 1.2,: Austin Herbert Hills, Jr. Papers, 1875-1923

Subseries 1.3: Herbert Gray Hills Correspondence, 1923-1942

Series 2: Background Materials, 1896-1988; undated

Series 3: Coffee Reference Files, 1921-1980; undated

Subseries 3.1,: Hills Bros. Coffee Company Literature, 1921-1976; undated

Subseries 3.2: Coffee Industry Literature, 1924-1980; undated

Series 4: Advertising Materials, circa 1890s-1987; undated

Subseries 4.1: Scrapbooks, 1906-1978; undated

Subseries 4.2: Historical Albums, 1911-1967

Subseries 4.3: Ephemera, 1890s-1987

Subseries 4.4: Portfolios, 1919-1985, undated

Subseries 4.5: Proof sheets, 1922-1968

Subseries 4.6: Advertising Forms, 1922-1971; undated

Subseries 4.7: Newspaper and Magazine Advertising, 1926-1971; undated

Subseries 4.8: Sampling Campaigns, 1928-1941

Subseries 4.9,: General Files, 1923-1978; undated

Subseries 4.10: NW Ayer Advertising Agency Materials, 1943, 1958

Subseries 4.11: Foote, Cone & Belding Advertising Agency Materials, 1963-1968; undated

Series 5: Photographs, 1882-1973; undated

Subseries 5.1: Employees, 1882-1961; undated

Subseries 5.2: Division Offices, 1924-1931; undated

Subseries 5.3, Facilities and Vehicles, 1927-1973; undated

Subseries 5.4: Advertising, 1925-1959; undated

Subseries 5.5: Sales, circa 1921-1939; undated

Subseries 5.6: Packaging, 1884-1969; undated

Subseries 5.7: Grocery Store Displays, circa, 1901-1935

Subseries 5.8: Store Tests, 1938

Subseries 5.9: Window and Wall Displays, 1928, 1930, 1934

Subseries 5.10: Publicity, 1933-1936; undated

Subseries 5.11: Miscellaneous, 1898-1949; undated

Subseries 5.12,: Coffee and Tea Industry, 1900s-1947; undated

Series 6: Sales and Marketing Records, 1906-1989; undated

Subseries 6.1, Bulletins for Salesmen, 1912-1969

Subseries 6.2, Division Bulletins and General Letters, 1925-1927

Subseries 6.3, Correspondence, 1919-1989

Subseries 6.4, Conventions and Meetings, 1915-1971

Subseries 6.5, Salesmen Materials, 1906-1973; undated

Subseries 6.6, Reports and Studies, 1941-1978

Subseries 6.7, Marketing Research, 1956-1978; undated

Subseries 6.8, Pricing Information, 1949-1965

Series 7: Employee Records, 1934-1966

Series 8: Accounting and Financial Records, 1903-1960; undated

Series 9: Office Files, 1915-1970; undated

Subseries 9.1: General, 1915-1969; undated

Subseries 9.2: T. Carroll Wilson Correspondence, 1941-1970

Series 10, San Francisco-Oakland Bay Bridge Materials, 1933-1986; undated

Subseries 10.1: Background Information, 1933-1986; undated

Subseries 10.2: Photographic Materials, 1933-1936; undated

Series 11: Golden Gate International Exposition Materials, 1915-1940; undated

Subseries 11.1,: Coffee Theater, circa 1939

Subseries 11.2: Exposition Attendance, 1915-1940

Subseries 11.3: Correspondence, 1937-1940; undated

Subseries 11.4: Construction, 1937-1940; undated

Subseries 11.5: Blueprints, 1937-1939

Subseries 11.6: Behind the Cup, 1937-1940; undated

Subseries 11.7: Newspaper Cooperation, 1939

Subseries 11.8: Solicitations and Replies, 1938-1940

Subseries 11.9: Miscellaneous, 1938-1940

Series 12,: World War II Materials, 1939-1949; undated

Subseries 12.1, Production and Quotas, 1942-1946

Subseries 12.2, Rationing, 1939-1946

Subseries 12.3, Containers and Closures, 1942-1949; undated

Subseries 12.4, Appeals, 1948

Subseries 12.5, Advertising Campaigns, 1942; undated

Subseries 12.6, Machinists Strike Scrapbooks, 1945-1946

Series 13: Audio Visual Materials, 1930-1984; undated

Subseries 13.1, Moving Images

Subsubseries 13.1.1, Television Commercials, 1951-1984

Subsubseries 13.1.2, Television Programs, 1951-1967

Subsubseries 13.1.3, Promotional Materials, 1939-1977

Subsubseries 13.1.4, Hills Bros. Activities, 1930-1962

Subsubseries 13.1.5, Miscellaneous Film and Video, 1938-1966

Subseries 13.2, Sound Recordings, 1934-1964; undated

Subsubseries 13.2.1: Radio Commercials

Subsubseries 13.2.2, Radio Programs and Other Broadcasts
Biographical / Historical:
Reuben Hills stated on one occasion, regarding his company's growth, "... success in business is fifty per cent judgment and fifty per cent propitious circumstances." The rise of Hills Bros. Coffee, Incorporated from a dairy stall in San Francisco's old Bay City Public Market reflects the wisdom of Reuben's statement. Aided by brother Austin's three years of experience in the retail dairy business, the early success of the brothers was in Reuben's own words both circumstance and hard work. When Reuben and Austin began to produce roasted coffee there were at least twenty five other companies already engaged in some form of coffee production and distribution in San Francisco. One such business included Folgers Company started by William Bovee, which had, began in San Francisco thirty years earlier. Most of the coffee businesses were started by family groups who contributed to the growth of San Francisco.

San Francisco in the nineteenth century was ripe for the importing and roasting of coffee. The foundation for commercial production of coffee dated back to the 1820s when English planters brought coffee to Costa Rica. By the early 1840s German and Belgian planters followed with coffee plantations in Guatemala and El Salvador, two of the several Central American countries Hills Bros. would obtain its mild coffee beans. During the Gold Rush in 1849, San Francisco rapidly expanded and grew. Coffee was imported and sold, after roasting, to restaurants and hotels. The Yankee gold miners did not have equipment to roast and brew their own coffee so they populated the coffee houses with other similar workers.

In 1873 two brothers, Austin Herbert and Reuben Wilmarth Hills arrived in San Francisco from their home in Rockland, Maine with their father Austin who had come to California some years earlier. Within five years, Austin and Reuben established a retail stall to sell dairy products in the Bay City Market under the name of their partnership "Hills Bros". Their small business expanded in less than four years with the acquisition of a retail coffee store entitled "Arabian Coffee and Spice Mills" on Fourth Street in San Francisco. In two years (1884) the brothers moved to larger quarters occupied at Sacramento and Sansome Streets. Soon after they disposed of their retail dairy business, but continued as wholesale distributors of some dairy products including butter. Their coffee was labeled "Arabian Roast" supported by the now famous trademark design of a man in turban and beard with a flowing yellow gown. This was created by a San Francisco artist named Briggs and since 1897 has remained as the official trademark of Hills Bros. Coffee-a lasting symbol of coffee quality. Hills Bros. dairy division was completely eliminated in 1908 after the company was destroyed by the San Francisco earthquake and fire of 1906. By 1924 all miscellaneous products, including tea, had been dropped by the company which referred to itself as "coffee only".

Emphasis on the quality of the finished product has long been a major selling point in the history of Hills Bros. advertising and marketing. The company's desire to keep abreast of technological advances in coffee production is a legacy of Austin and Reuben Hills, and is reflected in the company records, in its advertising and its self-perception. It was probably 1898 when Austin Hills and Thomas Hodge, partners who managed the wholesale dairy product operations were looking for a suitable can for exporting butter that could not be manufactured in San Francisco at that time, and they decided to consult Norton Brothers, a progressive can manufacturing company in Chicago. It is unclear whether Austin traveled to Chicago or arranged with his brother Reuben to stop off there en route to New York (where he frequently spent time at the New York Green Coffee Exchange) to present the problem to Norton Brothers. Which brother made the actual contact with Norton Brothers is not important today, but the results of that visit are significant. Norton Brothers had just received patents on a process for vacuum packing foods and thought it might solve the butter problem. In short order, they concluded an agreement that would provide Hills Bros. Exclusive West Coast use of the packaging process and arranged to ship cans and machinery from Chicago to San Francisco to begin production. Thus, Hills Bros. butter became the first known food product to ever be vacuum packed. Once this had started Reuben Hills thought that what worked well for butter might also be used for coffee. Experimental vacuum-packing of coffee in butter cans supported the theory that taking the air out of coffee would keep the product fresh for indefinite periods. No time was lost in getting new cans and more machinery and in July 1900, Hills Bros. Coffee as "the Original Vacuumed-Pack" was placed on the market. With the advent of this technology, Hills Bros. changed the product name from "Arabian Roast" to "Hills Bros. Highest Grade Java and Mocha Coffee" and continued with the new trademark that had been adopted in 1897. Vacuum-packing extended the shelf life and travel ability of the product, thus new markets, national and international, were opened.

A change in the coffee industry of America was on the way. Hills Bros. remained the pioneer of vacuum-packing for thirteen years until a similar process was adapted by MJB, another leading coffee company in San Francisco. Other packers on the West Coast soon followed, but it was not until after World War I that East Coast coffee producers turned to vacuum packing. Production and advertising of coffee continued to change with new technology. In the late 1880's San Francisco coffee importers began to "cup test" coffee beans for quality, but the majority still depended on sight and smell. Reuben Hills and a few other coffee personalities in San Francisco are credited with the cup test method of appraising coffee quality. In its new home office and plant opened in 1926, Hills Bros. adapted "controlled roasting" in which coffee was roasted a few pounds at a time, but continuously. Developed in 1923 under the direction of Leslie Hills and company engineer, Lee Maede, "controlled roasting" employed the use of instruments to control the temperature and speed of operations, resulting in perfect roasting control that could not be depended on from batch to batch by even the most experienced coffee roasting expert. In 1914, the partnership known as Hills Bros. was incorporated under the same name. In 1928 a sales organization was formed under the name of Hills Bros. Coffee, Incorporated but within four to five years the parent company absorbed Hills Bros. Coffee, Incorporated and adopted its name. A second plant was built in Edgewater, New Jersey, completed in 1941 to meet the needs of the increasing growth of areas between Chicago and the East Coast.

During World War II Hills Bros. Company faced conservation rules restricting use of tin for coffee cans. A timely method of high speed packing in glass jars by Owens Illinois Glass Company made it possible for Hills Bros. as well as other companies in the industry to continue vacuum-packing during this period. Price control and coffee rationing were other war time necessities to which the industry adjusted. Hills Bros. passed out of family ownership in 1976 when the company was purchased by a Brazilian corporation named Copersucar. In 1983 a group of local investors in San Francisco brought ownership back to where it had started and sold the business in 1984 to Nestle' Holdings, Incorporated (effective January 1, 1985) which handled the acquisition of several companies in the United States for Nestle' S. A., Vevey, Switzerland.
Related Materials:
AC0059 NW Ayer Advertising Agency Records AC0060 Warshaw Collection of Buisness Americanac
Provenance:
These records were donated to the Archives Center, National Museum of American History by Hills Bros. Coffee, Incorporated.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Coffee  Search this
Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
Identifier:
NMAH.AC.0395
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0395

Arthur C. Clarke Collection of Sri Lanka

Creator:
Clarke, Arthur C., Sir (Arthur Charles), 1917-2008  Search this
Extent:
95.02 Cubic feet (188 legal size boxes; 5 15 x 12 x 3 flat boxes; 1 16 x 20 x 3 flat box; 4 12 x 8 x 5 shoeboxes)
88.55 Linear feet
Type:
Collection descriptions
Archival materials
Date:
1932-2012
bulk 1950-2008
Summary:
Sir Arthur C. Clarke is one of the preeminent science-fiction writers of the 20th century.
Scope and Contents:
Contains personal and business correspondence, manuscripts of most of Clarke's fiction works in various draft states, short stories, articles, addresses, speeches, movie outlines, Apollo 11 broadcast material, datebooks & notebooks, reference materials, business cards of visitors & contacts, photos & slides. There is some material by people other than the creator such as manuscripts and film/TV scripts.

This collection also includes audio-visual material. Please contact the Media Archivist for access.
Arrangement:
Series were based on the creator's original arrangement of material.

Arranged into 7 Series:

Series 1: Correspondence

Series 2: Original Writing

2.1: "Clarkives"

2.2: Non-"Clarkives"

2.3: Articles, Short Stories

2.4: Lectures, Speeches

Series 3: Media & Publicity

Series 4: Awards & Tributes

Series 5: Manuscripts written by others relating to Clarke's Literary Works

Series 6: Miscellaneous

Series 7: Images

7.1: Photos

7.2: Slide Albums
Biographical / Historical:
Born on December 16, 1917, in Minehead, England, Arthur Charles Clarke became obsessed with science fiction and astronomy at a young age. He was the eldest of four children born into a farming family, however he would become, with his brother Fred Clarke acting as a business associate, one of the leading names in science fiction.

During World War II Clarke served as a radar instructor and in his free time became one of the early members of the British Interplanetary Society. In 1945, Clarke made one of his earliest predictions (he called them "extrapolations") when he came up with the idea of communication satellites. He became known for this uncanny prescience which is seen in so much of his work.

In 1948 Clarke graduated from King's College, London with honors in math and physics. By 1951, Clarke had gained respect as both a fiction and non-fiction writer with Interplanatary Flight and Prelude to Space, respectively.

In 1956, Clarke emigrated to Sri Lanka, then known as Ceylon, where he could indulge a new obsession - skin diving. He remained in Sri Lanka for the rest of his life, creating a diving company and funding many science education programs in the country.

Perhaps Clarke's most recognizable feat came when he was able to work with Stanly Kubrick over a course of 4 years in order to create the book and film 2001: A Space Odyssey which was loosely based on the earlier Clarke story "The Sentinel."

Clarke accomplished an amazing amount of writing, speaking tours, TV appearances and humantarian work despite suffering from post-polio syndrome for decades. He won numerous awards, mostly for his science fiction but also for popularizing science. He was knighted in 1998. He died, age 90, March 19, 2008.
Provenance:
Arthur C. Clarke Trust, gift, 2014
Restrictions:
No restrictions on access.
Rights:
Permissions Requests
Topic:
Underwater archaeology -- 1960's  Search this
nonfiction novels  Search this
Interplanetary voyages  Search this
Artificial satellites  Search this
Manned space flight  Search this
Apollo 11 Flight  Search this
Astronautics  Search this
Science fiction  Search this
Citation:
Arthur C. Clarke Collection of Sri Lanka, Acc. 2015-0010, National Air and Space Museum, Smithsonian Institution.
Identifier:
NASM.2015.0010
See more items in:
Arthur C. Clarke Collection of Sri Lanka
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_collection:sova-nasm-2015-0010
Online Media:

Ground and instant Hills Bros. Coffee, Incorporated television advertising history

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 78, Folder 4
Type:
Archival materials
Date:
1953-1966
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.9: General Files
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3064

High yield television advertising packet

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 78, Folder 18
Type:
Archival materials
Date:
1978
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.9: General Files
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3083

Materials for dealers relating to radio and television advertising

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 78, Folder 19
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.9: General Files
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3084

Storyboard for television commercial, "Automatic Dip"

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3117

Storyboard for television commercial, "Best Way", HB67-S0148-60

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
1967 May
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3118

Storyboard for television commercial, "Blending"

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3119

Storyboard for television commercial, "Blow Torch", HB65-G271R

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
1965 September
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3120

Storyboard for television commercial, "Blowtorch Jingle", HB65-G381

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
1965 November
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3121

Storyboard for television commercial, "Brown Derby", HB66-SO16-60

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
1966 February
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3122

Storyboard for television commercial, "Bunsen Burner", HB-65-G269

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
1965 October
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3123

Storyboard for television commercial, "Chess", HB-67-GR164-60

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
1967 May
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3124

Storyboard for television commercial, "Combo", HB-66-GR94-60

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
1966 September
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3125

Storyboard for television commercial, "Duck Hunter", HB-65-G-245

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3126

Storyboard for television commercial, "End of the Line"

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 85, Folder 3
Type:
Archival materials
Date:
ndated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, Archives Center, National Museum of American History, Smithsonian.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials / 4.11: Foote, Cone & Belding Advertising Agency
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3127

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