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Reddy Kilowatt Records

Creator:
Northern States Power Company  Search this
Hooks, Benjamin, Dr.  Search this
Xcel Energy  Search this
Reddy Communications, Inc.  Search this
Reddy Kilowatt, Inc.  Search this
Gofman, John W.  Search this
Commoner, Barry, 1917-  Search this
Collins, Ashton B.  Search this
Names:
New York World's Fair (1939-1940 : New York, N.Y.)  Search this
New York World's Fair (1964-1965)  Search this
Extent:
30 Cubic feet (119 boxes )
Type:
Collection descriptions
Archival materials
Animated cartoons
Letters (correspondence)
Reports
Promotional literature
Photographs
Motion pictures (visual works)
Memorandums
Filmstrips
Cartoons (humorous images)
Speeches
Comic books
Coloring books
Advertisements
Scrapbooks
Audiotapes
Date:
1926-1999
Summary:
The records document the development and use of Reddy Kilowatt, a cartoon figure trademark created in 1926 by Ashton B. Collins, Sr. More than 150 investor-owned electric utilities in the United States and at least twelve foreign countries licensed the use of the Reddy Kilowatt trademark. The records include a wide range of textual and visual materials and sound and moving image recordings.
Scope and Contents:
The collection consists of approximately thirty cubic feet of material created or compiled by Ashton Collins, Sr., and the Reddy Kilowatt Service; Reddy Kilowatt, Inc.; and Reddy Communications, Inc. Materials include publications, advertisements, clip art, photographs, drawings, sketches, correspondence, small artifacts, ephemera, and audio-visual material. It is divided into eight series: Series 1, Background Materials, 1926-1977; Series 2, Ashton Collins, Sr., Materials, 1926-1974; Series 3, Client Services and Publications, 1935-1999; Series 4, Advertising Materials, 1939-1997; Series 5, Scrapbooks, 1935-1960; Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994; Series 7, Reference Materials, 1926-1992; Series 8, Audio-Visual Materials, 1939-1989.

Throughout its history, the Reddy Kilowatt firm was particularly thorough in keeping records of its publications and services. In addition to materials generated by the company itself, there is a significant amount of material accumulated through efforts in market and legal research activities. Particular strengths of the collection include a wide variety of Reddy Kilowatt publications and ephemera; trademark and legal files; files kept on other trademark characters; audio-visual materials; and materials relating to the public debate over atomic energy. The audio-visual materials are unusual because of the amount of textual documentation retained. There is also a significant portion of material documenting the company's involvement in the 1964-1965 World's Fair. The collection is also particularly rich in correspondence and memoranda. The reach of possibilities involving the appearance of the Reddy Kilowatt character in a variety of poses, media, and merchandise should not be underestimated.

Series 1, Background Materials, 1926-1977

This series is divided into three subseries: Subseries 1, Articles of Incorporation, 1953; Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977; and Subseries 3, Reddy Remarks, 1935-1936. Series 8, subseries 6, consists of five hours of oral history interviews with Mrs. Ashton Collins Sr. and her son Ashton Collins Jr.

Subseries 1, Articles of Incorporation, 1953, contains the packet of legal information mailed to licensees including the certificate of incorporation, Collins's letter of transmittal, a summary of the corporate structure, the joint tenancy agreement, the corporate by-laws, and copies of a filing with the Securities and Exchange Commission (SEC). The packet also includes the Reddy Kilowatt Guide Book, which directed licensee companies on correct and incorrect methods of depicting Reddy Kilowatt. Upon incorporation, Collins retained 80 percent of the company's stock; the remaining 20 percent was available only to Reddy Kilowatt licensees. The Reddy Kilowatt Service begun by Ashton Collins, Sr., in 1934, was wholly owned by him until the formation of Reddy Kilowatt, Inc., in 1953.

Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977, contains a variety of documents that illustrate the origins and development of both the Reddy Kilowatt character and the company that promulgated his use. A photo album and newspaper clippings from the First Alabama Electrical Exposition document the first appearance of Reddy Kilowatt. Newspaper clippings, graphics, and ephemera from 1926 to 1934 illustrate the adoption of Reddy Kilowatt into advertising use by a handful of eastern and southern electric utilities. Files of press clippings spanning 1937 to 1977 consist largely of utility company newsletters and articles from trade publications. Correspondence is also included. The press clipping files document a carefully developed and tightly controlled company mythology about the emergence of the Reddy Kilowatt character and the success of Collins's endeavors.

Subseries 3, Reddy Remarks, 1935-1936, includes promotional materials that describe Collins's advertising program to prospective clients as well as a series of newspaper advertisements from three electric utilities. This subseries represents Ashton Collin's initial attempt to design an entire advertising program in conjunction with promoting a trademark figure.

Series 2, Ashton Collins, Sr., Files, 1926-1974

This series is divided into four subseries: Subseries 1, Correspondence, 1926-1964; Subseries 2, Speeches, 1942-1974; Subseries 3, Articles, 1933-1951; and Subseries 4, Miscellaneous, 1933; 1953.

Subseries 1, Correspondence, 1926-1964, includes letters discussing Collins's original attempts to set up the Reddy Kilowatt program, as well as Collins's later revitalization of the Reddy Kilowatt/lighting bolt connection. Also included are thank you letters following the Edison Electrical Institute's tribute to Collins and a few holiday cards. Collins's correspondence is also distributed throughout the collection in conjunction with specific topics.

Subseries 2, Speeches, 1942-1974, includes transcripts and notes from speeches given by Collins to various electrical industry forums. Subjects include trends in the electrical consumer market, political situations involving electric utilities, and recommendations for electric utility advertising. Themes include calls for action against government regulation of public utilities and the need for specific advertising directed toward youth and women. Correspondence and event programs are included, as well as a reference file containing material about public speaking and relevant issues in the electrical industry.

Subseries 3, Articles, 1933-1951, contains seven short editorials submitted to Electrical Worldin 1933 and two articles written by Collins for investor-oriented magazines (1947 and 1951).

Subseries 4, Miscellaneous, 1933; 1953, contains a hotel bill and a sheet of the Reddy Kilowatt letterhead used by Ashton Collins.

Series 3, Client Services and Publications, 1935-1999, encompasses the range of publications and services provided to licensees of the Reddy Kilowatt trademark. Publications range from clip art illustrations to detailed program guides. Services include wiring certification, portable talking figures for exhibition, comprehensive advertising plans, access to demographic surveys, special informational mailings, and access to trademark merchandise. The first seven subseries are publications arranged alphabetically; the remaining eight subseries are specific service programs, also arranged alphabetically: Subseries 1, Clip Art, 1936-1978; Subseries 2, Communications in Environment/Youth, 1971-1972; Subseries 3, Reddy Bulletin, 1935-1964; Subseries 4, Reddy Kilowatt Activities, 1934-1935; Subseries 5, Reddy Kilowatt Ink, 1986-1993; Subseries 6, Reddy Kilowatt's Review, 1936-1940; Subseries 7, Reddy News, 1942-1999; Subseries 8, Environmental Program, 1960-1974; Subseries 9, Grass Roots Impact Plan, 1950-1952; Subseries 10, Reddy-Items Merchandise, 1947-1994; Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970; Subseries 12, Reddy Kilowatt Youth Program, 1938-1987; Subseries 13, Reddy Wiring Program, 1955-1963; Subseries 14, Special Executive Mailings, 1950-1994; and Subseries 15, Subject Files, 1952-1988.

Subseries 1, Clip Art, 1936-1978, includes mat service sheets, original sketches, and layout boards. The mat service sheets were sent regularly to client companies for use in advertisements. They include Reddy Kilowatt in a variety of poses and activities meant to illustrate a wide variety of uses for electricity as well as the benefits of investor-owned utilities. Subjects include but are not limited to household appliances, farm uses, atomic energy, national defense, electric rates, power outages, safety, voting, famous Americans, holidays, the New York World's Fair (both 1939 and 1964-1965), and the Beatles. One noteworthy theme is the potential of electrical appliances to alleviate household chores, specifically targeted toward women. The sketches included in the subseries originate from Ray Crosby, longtime art director for Reddy Kilowatt. Included among the layout boards are the original designs for a series of 1940s advertisements concerning American mobilization for war. The subseries also contains the Reproduction Proof Index, which cross-references a detailed list of subjects with corresponding service sheet numbers. The index incorporates mat service sheets from approximately 1955 to the indexes' publication dates, 1970-1972.

Subseries 2, Communications in Environment/Youth, 1971-1972, contains issues of the newsletter, Communications in Environment/Youth, and related correspondence. Communications in Environment/Youth informed client companies of issues of public concern related to utility companies, including environmental issues, and provided information about successful public programs. These include topics such as plant siting, interactions with public school systems, information about nuclear plant safety, efforts to switch to recycled paper, and youth safety programs. The correspondence includes internal memoranda discussing connections between youth culture and environmental concerns, and promotional letters sent to client companies.

Subseries 3, Reddy Bulletin, 1935-1964, contains issues of the Reddy Bulletin, a promotional device for the Reddy Kilowatt Program and a means to communicate industry-wide information. It contains advertisements for Reddy Kilowatt merchandise, comic books, films, television commercials and other promotional materials. Promotional merchandise includes items such as ashtrays, balloons, candy, soap, decals, patches, scorebooks, notepads, aprons, canning labels, pens, safety posters, dishes, coasters, clocks, playing cards, poker chips, bill inserts, calendars, billboards, correspondence cards, and plywood display figures. Examples of many of the items were included with the Reddy Bulletin. Where possible, these items have been left in situ. The Reddy Bulletin also includes general information relevant to electric utility advertising executives.

Subseries 4, Reddy Kilowatt Activities, 1934-1935, contains issues of the earliest client-oriented publication from the Reddy Kilowatt Service. A one-page sheet, Reddy Kilowatt Activities described usage of the Reddy Kilowatt trademark by the initial licensees of Reddy Kilowatt.

Subseries 5, Reddy Kilowatt Ink, 1986-1993, contains issues of the quarterly newsletter, Reddy Kilowatt Ink. Begun in 1986, the newsletter included two pages of clip-art along with suggestions for use in advertisements. It filled the former function of Reddy News, which was reformatted into a magazine-style industry publication in the 1970s.

Subseries 6, Reddy Kilowatt's Review, 1936-1940, contains issues of Reddy Kilowatt's Review, which combined advertisements by licensees with commentary by Ashton Collins. Anecdotes of consumer response to Reddy Kilowatt and testimonials from clients appear sporadically.

Subseries 7, Reddy News, 1942-1999, contains issues of Reddy News and a thorough index. Initially, Reddy News was a collection of advertisements by clients, released biannually. It was meant to stimulate advertising ideas among licensee companies and included explanatory copy that underscored the goals of the Reddy Kilowatt Program . Reddy Newswas reformulated in the 1970s as a bi-monthly trade publication focused on the business concerns of investor-owned utilities, though examples of advertisements were still included. The hand-written index was compiled by Mrs. Collins, Sr., and cross-references detailed subject headings with Reddy News issues from 1942 to 1970.

Subseries 8, Environmental Program, 1960-1974, includes consumer brochures, clip art, and a program guide titled Environment: A Reddy Kilowatt Program. There is also a notable 1973 study, "Public Acceptance of Nuclear Power-Analysis and Approaches," complied by Reddy Kilowatt, Inc., and released only to client companies. This series represents Reddy Kilowatt, Inc.'s response to increased public scrutiny of the environmental impact of power plants in the 1960s and 1970s, especially atomic energy facilities. More information about the public relations strategies developed by Reddy Kilowatt, Inc., in relation to atomic energy is contained in Series 4, Advertising Materials, 1939-1997; Subseries 1, Bernard J. Bachem Files, 1959-1980. The firm's market research on the public debate concerning atomic energy is reflected in a series of audio recordings located in two sub-subseries located in Series 8, Audio-Visual Materials, 1939-1989; Subseries 4, Sub-subseries 3, News Programs, 1976-1979 and Sub-subseries 4, Speeches, 1975-1980, undated.

Subseries 9, Grass Roots Impact Plan, 1950-1952, contains a series of brochures, clip art and promotional documents. The Grass Roots Impact Plan was an advertising program designed to "fight creeping socialism" by promoting the benefits of investor-owned utilities. The plan also promoted the use of atomic energy. The brochures were mailed out to participating companies in intervals to be kept in a binder for a complete program guide.

Subseries 10, Reddy-Items Merchandise, 1947-1994, includes catalogs, supplier information and publicity material related to the Reddy-Items Merchandise Program. Reddy Kilowatt, Inc., contracted for a wide variety of merchandise items to distribute through its client companies. There is little information or correspondence within the collection about the actual process of ordering such materials. The catalogs provide an overview of merchandise available for specific years. Interested researchers may wish to refer to the artifact collection for actual examples of Reddy-Items merchandise and to examine the Reddy Bulletin, used primarily to advertise these products to clients. See Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy Bulletin, 1935-1964.

Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970, consists of correspondence, design proposal, design specifications, display kit instructions and publicity materials related to a three-dimensional Reddy Kilowatt figure used at expositions and fairs. The figure was wired to an external microphone and speaker, so that the figure could talk to the audience and answer questions. A script is included with the display kit instructions, along with explanatory photographs. Multiple photographs of the figure in use are included with the textual materials.

Subseries 12, Reddy Kilowatt Youth Program, 1938-1987, includes a program guide, presentation binder, promotional materials, pen and ink illustrations, poetry, documentation of two Reddy Kilowatt youth clubs, business presentation scripts, and a government anti-communist brochure. The "Mother Juice" rhymes illustrate Ashton Collins, Sr.'s early interest in focusing advertising attention on youth populations in order to inculcate appreciation of electricity and its applications. The confluence of the baby boom and the post World War II anti-communism movement made this focus a mainstay of the Reddy Kilowatt Program, providing Collins with an opportunity to combine capitalist economic values with consumer electricity usage. The script for "Fission, Fertility, and the Future" spells out Collins's reasoning behind his interest in influencing youth populations, and the accompanying program guide and presentation binder illustrate the mechanics of his youth-oriented advertising plan for electric utilities. Of particular note is the 1964 survey of adults and adolescents testing for trademark recognition and attitudes about electricity. The survey was commissioned by Reddy Kilowatt, Inc., and performed by Gilbert Youth Research Organization in five cities across the United States. Another notable item in the subseries is Communist Target, a 1960 report by J. Edgar Hoover to the House Committee on Un-American Activities.

Subseries 13, Reddy Wiring Program, 1955-1959, includes brochures, ephemera, and photographs related to the Reddy Wiring Program. This program promoted a specific standard of electrical wiring in new homes. Participating builders were then allowed to designate their products as "Medallion" or "Gold Medallion" homes.

Subseries 14, Special Executive Mailings, 1950-1994, consists of letters and press releases sent to a list of advertising and public affairs executives of Reddy Kilowatt client companies. Topics include, but are not limited to, requests for information, legal updates, personnel changes, promotions of specific advertising programs, and reprints of articles.

Subseries 15, Subject Files, 1952-1998, are arranged alphabetically by subject heading. Subjects include, but are not limited to, sports trophies, ventriloquist acts, brochures about the 1976 Bicentennial, consumer information brochures, and the Annual Report competition. Of note is the 1953 Artist Guide, which explains the particulars of drawing Reddy Kilowatt.

Series 4, Advertising Materials, 1939-1997, is divided into three subseries: Subseries 1, Bernard J. Bachem Files, 1959-1980; Subseries 2, Business Advertising, 1940-1997; and Subseries 3, Client Advertising, 1939-1977.

Subseries 1, Bernard J. Bachem Files, 1959-1980, consists of files generated and maintained by Bernard J. Bachem, the vice-president in charge of audio-visual media and the Reddy Kilowatt Environmental Program from approximately 1958 to 1972. The files are arranged alphabetically by subject heading. Topics include production and syndication of television commercials, nuclear energy public relations strategies, radio scripts, and the Reddy and Mr. Toot children's show. Of note is a file of correspondence with Terrytoons, which contracted with Reddy Kilowatt, Inc., to produce television commercials.

Subseries 2, Business Advertising, 1940-1997, consists of brochures and presentation materials developed for advertising to business clients. The subseries includes several "presentation binders" used at meetings with potential clients to describe the Reddy Kilowatt Program. In 1940, Ashton Collins, Sr., began collecting testimonials from executives at licensee companies for use in approaching new clients. These became a mainstay of his business advertising approach until the 1960s, when the company began developing a series of glossy brochures. Slide-shows and filmstrips also became a key advertising tool; scripts and related memoranda are contained within this subseries, and are also found in Series 8, Audio-Visual Materials, 1939-1989, Subseries 1, Supplementary Materials, 1945-1984; and Subseries 5, Filmstrips, 1939-1984.

Subseries 3, Client Advertising, 1939-1977, contains advertisements created by licensees of the Reddy Kilowatt trademark. Materials are organized alphabetically by subject and include newspapers, bill inserts, notices, brochures, employee handbooks, annual reports, comic strips, signs and posters. More examples of client advertisements can be found in Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy News, 1942-1999.

Series 5, Scrapbooks, 1935-1960, undated, consists of eight scrapbooks: Plant Openings, Publicity, Reddy on Display, Reddy Made Magic, Transportation, Use of Reddy on Trucks; and Reddy news Launchings. The Plant Openings, 1948-1949, details when a plant opened and contains the associated advertising for the plant dedication typically with photographic collages. The Publicity Scrapbook, 1935-1950, contains newspaper clippings about Reddy Kilowatt and articles from trade publications such as the Advertisers Digest. Reddy on Display Scrapbook, 1948, depicts window displays of Reddy Kilowatt at various public service and gas companies across America. The Reddy Kilowatt Scrapbook tells the story of Reddy Kilowatt's daily activities starting at 6 a.m. and ending at 2 a.m. The Reddy Made Magic Scrapbook, 1948, contains publicity for the Technicolor motion picture film, Reddy Made Magic, which tells the story of electricity. The majority of the publicity consists of announcements for the showing of the film. The Transportation Scrapbook, 1947, contains advertising for electric and gas powered buses, trolleys, and trams. Reddy Kilowatt is cast as the servant for electricity, gas, and transportation. Use of Reddy on Trucks Scrapbook, undated, consists of black-and-white photographs of electric companies using the Reddy Kilowatt logo and clippings from the Reddy Bulletin of trucks. Reddy News Launchings Scrapbook, 1942-1960, consists of pages from the Reddy News presumably used for developing news releases.

Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994, is divided into six subseries: Subseries 1, Copyright Materials (general), 1926-1953; Subseries 2, Trademark Materials (general), 1932-1953; Subseries 3, United States Trademarks, 1933-1989; Subseries 4, Foreign Trademarks, 1937-1994; Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1937-1976; Subseries 6, Trademark Character Files, 1937-1976; and Subseries 7, Reference Materials, 1945-1980.

Subseries 1, Copyright Materials (general), 1926-1953, contains general copyright information and compiled lists of copyrights for various Reddy Kilowatt activities, such as the Reddy News, Reddytoons, and bulletins, and correspondence between the Alabama Power Company and the Library of Congress Copyright Office about copyrighting the basic figure and name of Kilowatt and such prefixes as "Reddy," "Happy," and "Handy." The Alabama Power Company initiated this correspondence in 1926 to protect its symbolic character "Reddy Kilowatt" for appliance sales and general advertising.

Subseries 2, Trademark Materials (general), 1932-1953, includes general correspondence about trademarks, trademarks not granted, trademark renewals and re-publication, trademark assignments, and infringements cases. The trademark assignment file also contains a patent assignment (United States patent # 2,349,706) from Ashton B. Collins to Reddy Kilowatt, Inc. The patent is for a display device designed primarily to hold advertising matter. The infringement materials relate to improper uses of Reddy Kilowatt and clients seeking permission or clarification on the proper use of the trademark.

Subseries 3, United States Trademarks, 1933-1989, consists primarily of registered trademarks, certificates of renewal, correspondence about the registration process with the United States Patent Office and examples of the trademark being used by Reddy Kilowatt, Inc. The bulk of the correspondence is from C.A. Snow and Company, registered patent attorneys, and Louise M. Bender, corporate secretary for Reddy Kilowatt, Inc. Examples of the trademarks are found in the Reddy News, "clip sheets" of trademark symbols , on business letterhead, stickers, playing cards, calendars and other ephemera. Trademark file #651,768, contains a copy of the Reddy Kilowatt Handbook of Trademark Usage, 1958. This handbook was intended to guide electric light and power companies licensed to use Reddy Kilowatt trademarks. Trademark file #827,151, contains a small binder of Reddy Kilowatt small appliance advertisements, 1938 to 1965, not inclusive. This subseries is arranged chronologically by registered trademark number.

Many of the materials in this series were filed under the provisions of the Lanham Act, named for Representative Fritz G. Lanham of Texas, passed on July 5, 1946, and signed into law by President Harry Truman to take effect "one year from its enactment," on July 5, 1947. The Lanham Act is found in Title 15 of the U.S. Code and contains the federal statutes governing trademark law in the United States. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.

Subseries 4, Foreign Trademark Materials, 1937-1994, consists of registered trademarks, correspondence and examples of the Reddy Kilowatt trademarks in foreign countries such as Australia, Barbados, Mexico, Kenya, the Netherland Antilles and South Korea. The Kenya file contains specific information about trademark law and policies in Kenya. Several publications of note are Law of Kenya Trademarks Ordinance Chapter 506, 1962; The Merchandise Marks Ordinance Chapter 505, 1963, detailing the specific Kenyan laws and information on the electricity industry in Kenya; the East African Power and Lighting Company's The East African Power and Light Company, Directors Report and Accounts, 1965; and The Power Supply Industry in Kenya, 1966.

Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1926-1960, includes correspondence and legal documents related to the trademark infringement lawsuit filed by Reddy Kilowatt, Inc., against Mid-Carolina Electric Cooperative and the National Rural Electric Cooperative Association (NRECA). The lawsuit was filed in 1953 and resolved by Judge Harry E. Watkins in 1956. The subject of the dispute was "Willie Wiredhand," an advertising trademark character used by the NRECA. Reddy Kilowatt, Inc., alleged that the character was drawn similarly to Reddy Kilowatt and used in comparable ways, thus confusing consumers' ability to discern between the two. Judge Watkins's decision hinged on the legal boundaries drawn between service areas of investor-owned utilities and electric cooperatives. Because electric cooperatives were prevented from competing for investor-owned consumer audiences, Judge Watkins deemed that the trademarks also were not in competition. Ashton Collins, Sr., was greatly disappointed by the decision, and this is reflected in the post-decision correspondence files. Other files of note concern consumer surveys in South Carolina and Iowa commissioned by Reddy Kilowatt, Inc., with the aim of finding evidence to bolster the lawsuit; depositions from participants are included in the files. Ashton Collins, Sr.'s affidavit and documentation of the Willie Wiredhand trademark also are included in the subseries.

Subseries 6, Trademark Character Files, 1937-1976, contains the reference files developed by Ashton Collins, Sr., and Reddy Kilowatt, Inc. concerning other trademark characters. The correspondence reflects an interest in factors leading to success of other trademark characters as well as an active concern with trademarks that might infringe on Reddy Kilowatt's success. Files include early characters such as the Chesapeake and Ohio Railroads' Chessie the Cat and Borden's Elsie the Cow. A large file on Smoky Bear contains advertisements including Reddy Kilowatt. Files that reflect infringement concerns include Willing Water, Bill Ding, Mr. Wirewell, and Genie.

Subseries 7, Reference Materials, 1945-1980, contains files developed on topics relating to non-character corporate trademarks. Materials include brochures, articles, advertisements, publications and correspondence. Files on efforts by Xerox Corporation, Coca-Cola Company and Dow Chemical Company to regulate language about their trade names are included. Other notable files include Bakelite advertisements and a file of correspondence and articles concerning Isadore Warshaw, who testified on behalf of the NRECA during the Reddy Kilowatt v. Mid-Carolina et al., hearings.

Series 7, Reference Materials, 1926-1992, consists of general files maintained by Reddy Kilowatt, Inc., for internal reference. It is divided into five subseries: Subseries 1, Client Use of Services, 1977-1984; Subseries 2, New York World's Fair, 1938-1939, 1961-1966; Subseries 3, Subject Files, 1940-1992; Subseries 4, Testimonials, 1939-1977; and Subseries 5, Empty Binders, 1926-1987.

Subseries 1, Client Use of Services, 1977-1984, consists of files maintained during the incarnation of the company as Reddy Communications, Inc. During this period, the firm was emphasizing its usefulness as an information clearinghouse for the electric utility industry. These files include monthly reports on client use of services as well as more detailed reports on steps taken to meet client requests for information.

Subseries 2, New York World's Fair, 1938-1939; 1961-1966, contains files largely accumulated during the participation of Reddy Kilowatt, Inc., in the 1964-1965 New York World's Fair, with some documentation surviving from the 1938-1939 New York World's Fair. Reddy Kilowatt was used prominently in "Tower of Light," the investor-owned electric utility exhibit. The 1964 exhibit included a musical show which met with some initial criticism and was revised for the 1965 fair to become "Holiday with Light." Materials include press releases from production companies and Reddy Kilowatt, Inc., scripts, photographs and production documents for the shows; correspondence with the production company; and electrical industry trade publications.

Subseries 3, Subject Files, 1940-1992, includes files on unique uses of Reddy Kilowatt, Reddy Kilowatt-themed apparel, verses written by consumers, World War II-era advertisements, and files used by company staff for market research.

Subseries 4, Testimonials, 1939-1977, contains letters from executives at licensee companies attesting to the benefits of receiving the Reddy Kilowatt Service. The letters were occasionally edited and compiled for use in business presentations.

Subseries 5, Empty Binders, 1926-1987, includes the original binders and albums used for presenting Reddy Kilowatt programs.

Series 8, Audio-Visual Materials, 1939-1984, undated

The series is divided into five subseries: Supplementary Materials, 1945-1984; Animation Cels, 1946; 1985; Moving Images, 1940s-1989; Audio, 1946-1980; and Filmstrips, 1939-1984.

Subseries 1, Supplementary Materials, 1945-1984, contains scripts, production documents, promotional materials, correspondence and memoranda related to the audio-visual materials in this series. Of particular note are the files containing production documents and correspondence related to The Mighty Atom. These files track the decision-making process within Reddy Kilowatt, Inc., concerning the inclusion of previous footage from Reddy Made Magic. Other materials relating to this subseries may be found in Series 4, Advertising Materials, 1939-1997, Subseries 1, Bernard J. Bachem Files, 1959-1980.

Subseries 2, Animation Cels and Sketches, 1946; 1985, contains mylar animation cels and paper sketches used in the production of Reddy Made Magic and the "Adventure Kid" television commercial.

Subseries 3, Moving Images, 1940s-1989, contains all film (excluding the filmstrips) and video in the collection and is organized chronologically. The films and videos include animated educational films, commercials, television shows, home movies, an informal instructional video, and an employee appreciation video.

Subseries 4, Audio, 1946-1980, undated This series contains all the audio (excluding those items associated with filmstrips) and is divided into 5 subseries.

Sub-subseries 1, Music, 1954-1960, undated, contains Reddy Kilowatt theme songs and promotional music used by Reddy Communications and is organized chronologically, with undated materials last.

Sub-subseries 2, Promotional, 1946-1979, undated, consists of promotional audio such as radio commercials and informational spots. The items are organized chronologically, with undated materials last.

Sub-subseries 3, News Programs, 1976-1979, consists of recordings on cassette tapes. The cassette tapes are organized chronologically.

Sub-subseries 4, Speeches, 1975-1980, undated, contains recordings of speeches and presentations given by important figures in and outside of the electrical industry. The items are organized chronologically, with undated materials last.

Sub-subseries 5, Corporate Interviews, circa 1974-1977, consists of informal interviews conducted by Reddy Communications, Inc. employees. The interviews are organized chronologically.

Sub-series 6, Oral Histories, 1983, consists of five hours of audio cassette recordings with Mrs. Ashton Collins, Sr. and Ashton Collins, Jr. at the initial stages of collection acquisition. The oral histories were conducted by John Fleckner, Archivist with the Archives Center, National Museum of American History. Topics discussed include biographical information about Ashton Collins, Sr.; the early history of the Reddy Kilowatt Service; Mrs. Ashton Collins, Sr.'s experiences in the Reddy Kilowatt, Inc. office; her participation in electric industry conventions; Cuba's ousting of Reddy Kilowatt; and the transition in the company's services during the late 1960s and early 1970s.

Sub-subseries 7, Reference CDs, consists of all reference copies made of the audio. Multiple titles are contained on each disc.

Subseries 5, Filmstrips, 1939-1984, consists of filmstrips and their associated audio and elements (negatives, A and B roll, etc.), paired together by title. The filmstrips are organized chronologically.
Arrangement:
Collection is arranged into eight series.

Series 1, Background Materials, 1926-1977

Subseries 1.1, Articles of Incorporation, 1953

Subseries 1.2, Histories and Origins of Reddy, 1926-1977

Subseries 1.3, Reddy Remarks, 1935-1936

Series 2, Ashton Collins, Sr., Materials, 1926-1974, undated

Subseries 2.1, Correspondence, 1926-1964

Subseries 2.2, Speeches, 1942-1974, undated

Subseries 2.3, Articles, 1933-1951

Subseries 2.4, Miscellaneous, 1933; 1953

Series 3, Client Services and Publications, 1935-1999, undated

Subseries 3.1, Clip Art, 1936-1978, undated

Subseries 3.2, Communications in Environment/Youth, 1971-1972

Subseries 3.3, Reddy Bulletin, 1934-1941; 19431964

Subseries 3.4, Reddy Kilowatt Activities, 1934-1935

Subseries 3.5, Reddy Kilowatt Ink, 1986-1993

Subseries 3.6, Reddy Kilowatt's Review, 1936-1940

Subseries 3.7, Reddy News, 1942-1965, 1959-1972, 1978-1988, 1993-1999

Subseries 3.8, Environmental Program, 1960-1974

Subseries 3.9, Grass Roots Impact Plan, 1950-1952

Subseries 3.10, Reddy-Items Merchandise, 1947-1995

Subseries 3.11, Reddy Kilowatt Talking Figure, 1949-1970, undated

Subseries 3.12, Reddy Kilowatt Youth Program, 1936-1987

Subseries 3.13, Reddy Wiring Program, 1955-1963, undated

Subseries 3.14, Special Executive Mailings, 1950-1994

Subseries 3.15, Subject Files, 1952-1998, undated

Series 4, Advertising Materials, 1939-1997

Subseries 4.1, Bernard J. Bachem Files, 1959-1980

Subseries 4.2, Business Advertising, 1940-1997

Subseries 4.3, Client Advertising, 1939-1977

Series 5, Scrapbooks, 1935-1960, undated

Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994

Subseries 6.1, Copyright Materials (general), 1926-1953

Subseries 6.2, Trademark Materials (general), 1932-1981, undated

Subseries 6.3, United States Trademarks, 1930-1994

Subseries 6.4, Foreign Trademark Materials, 1937-1998

Subseries 6.5, Reddy Kilowatt v. Mid-Carolina et al., 1926-1960

Subseries 6.6, Trademark Character Files, 1937-1976, undated

Subseries 6.7, Reference Materials, 1945-1980

Series 7, Reference Materials, 1926-1992

Subseries 7.1, Client Use of Services, 1977-1984

Subseries 7.2, New York World's Fair, 1938-1939; 1961-1968

Subseries 7.3, Subject Files, 1940-1992

Subseries 7.4, Testimonials, 1934-1977

Subseries 7.5, Empty Binders, 1926-1987

Series 8, Audiovisual Materials, 1939-1989, undated

Subseries 8.1, Supplementary Materials, 1945-1984, undated

Subseries 8.2, Animation Cels and Sketches, 1946; 1985

Subseries 8.3, Moving Images, 1940s-1989

Subseries 8.4, Audio, 1946-1980, undated
Biographical / Historical:
Ashton B. Collins, Sr. (1885-1976), the commercial manager of Alabama Power Company, created the trademark character Reddy Kilowatt in 1926 in an attempt to humanize electric utility service for marketing and other corporate communications purposes. Reddy Kilowatt first appeared publicly at the 1926 Alabama Electrical Exposition in a display for the Alabama Power Company, which also ran supporting newspaper advertisements. The original figure had five arms to illustrate the many capabilities of electric service. Though Collins originated the idea of Reddy Kilowatt, he asked an engineer from the company's drafting department, Dan Clinton, to create a usable sketch of the character. After the exposition, Collins retained the copyrights to Reddy Kilowatt. In 1932, he recruited a friend, Dorothea Warren, to develop several sketches of Reddy Kilowatt in an attempt to sell what Collins called "The Reddy Kilowatt Program." At the time, Collins was employed by Edison Electrical Institute to travel the country promoting electrical household cooking appliances. He used the opportunity to network with electric utility managers and to promote his idea of using Reddy Kilowatt to humanize electric service in the home. Collins convinced his first clients in 1933. By the end of 1934, at least six other electric utility companies had adopted the "Reddy Kilowatt Program." Subscribers to the Reddy Kilowatt Service received sheets of clip art for use in advertisements. The mechanism for this distribution was called a "mat service." The Reddy Kilowatt mat service was the backbone of the licensee program from the 1930s until the late 1960s. The mat service offered various poses of Reddy Kilowatt to be included in advertisements for the licensee companies, as well as complete advertisements to which the licensee companies could simply add their name. Another publication, Reddy News, was soon developed to reinforce the program. Published biannually, it was sent to licensee companies to provide ideas about ways to use the Reddy Kilowatt trademark. As the mat service evolved, the Reddy Kilowatt figure found many uses. Common themes were the benefits of electrical appliances for farms and homes, safety, and holidays. The descriptions of electrical appliances emphasized gender roles in alluding to the potential new freedom for women from household chores. Farm-oriented advertisements underscored increased farm productivity through electrical innovations such as incubators and automated milking machines. As electric usage increased, the mat service added advertisements pointing out the need for updated wiring in order to maintain safety. More mundane concerns included electric service issues such as power outages, vandalism and timely bill payment. A wide variety of Reddy Kilowatt holiday poses became available, ranging from the Easter Bunny to President's Day and Halloween. Christmas was especially well illustrated, accenting the possibility of electrical appliances as gifts. The Reddy Kilowatt Service was only available to investor-owned utilities, and the mat service reflected this by emphasizing the benefits of this economic structure. Other economic themes included the inexpensiveness of electric service and payment of taxes by investor-owned utilities. The service also began to express a specific political agenda in response to public ownership of utilities and rural electrification cooperatives. Bolstered by post-World War II anti-communist sentiments, the Reddy Kilowatt Service began issuing advertisements promoting free enterprise which linked public and co-operative utilities with the road to socialism. In 1950, Collins launched the Grass Roots Impact Plan, a comprehensive advertising plan incorporating these themes. Ashton Collins consistently emphasized to his licensees the need to begin the consumer education process early. Youth education was a clear priority for the Reddy Kilowatt Service and was even included in Collins's initial "Reddy Remarks" program via a bedtime story booklet. Licensee companies sponsored Reddy Kilowatt Youth Clubs in the late 1940s, inspired by Collins's speeches emphasizing the importance of youth programming. In the mid-1960s, Reddy Kilowatt, Inc., developed a comprehensive youth program for client companies that incorporated youth education with capitalist economic values. Collins developed a supporting slide presentation titled "Fission, Fertility, and the Future." Tailored to an audience of business executives, the presentation emphasized the importance of reaching youth during a period of social upheaval in order to protect the interests of investor-owned utilities. Film and television programs developed by the company also reflected the emphasis on youth outreach. Since the company's business revolved around a cartoon character, the transition into animation seemed fairly simple. Reddy Kilowatt, Inc., entered into a partnership with Walter Lantz Productions to produce Reddy Made Magic, a 1946 cartoon about the history of electricity. However, producing audio-visual media turned out to be too expensive and the experiment with animation remained limited. In 1957, Collins tested the waters again by contracting for a commercial with Terrytoons, a low-budget animation company and, in 1959, the company hired John Sutherland to update Reddy Made Magic for the atomic age. The Mighty Atom recycled the historical sequence from the previous film and added a new sequence promoting the use of atomic energy. Collins already had used the cheaper media of filmstrips and slide presentations for business presentations, and this format also was incorporated into the youth program. Licensee companies were encouraged to use Reddy Kilowatt in their own sponsorship of radio and television programs, and some used Reddy Kilowatt in locally produced commercials. Ashton Collins was an aggressive and skillful promoter of Reddy Kilowatt, and the range of the program was not limited to the United States. Collins began registering his trademarks in prospective markets early on, and soon received trademarks in Canada (1934), Argentina (1937), Great Britain (1938), and Mexico (1938). Trademarks were also granted in Australia, Barbados, Kenya, Mexico, South Korea, Venezuela and the Netherlands Antilles. Though no official list of international licensee companies is available, materials within the collection indicate lively usage of Reddy Kilowatt in South America and Australia. Ashton Collins, Sr. was married in 1931 to Mrs. Ashton Collins, Sr. They had two sons, Ashton, Jr., and Beatty. Each member of the family became involved in the business over time, though that was not required by Ashton Collins, Sr., at any time. After the two boys left home, Mrs. Collins began volunteering at the office; her work included filing, photocopying, and assembling indexes and scrapbooks. After his release from the Air Force, Ashton Collins, Jr., approached his father about working in the company. Ashton Collins, Sr., met with him over the course of a day and outlined a program for him to work his way up through the company. Collins, Jr., agreed and began work in the mailroom. In 1962, he became president of the company and his father became chairman of the Board of Directors. Beatty Collins's involvement in the company was limited to service on the Board of Directors. By the late 1960s, the business climate for investor-owned utilities had changed significantly. Public concern over the environmental impact of power plants resulted in greater scrutiny of new plant construction, particularly in regard to nuclear energy facilities. Electric utilities no longer desired to sell increased output, as building new plants became too costly to justify their expense. The Reddy Kilowatt Program reflected these changes in several ways. An environmental program was developed to help electric utilities navigate their way through the increasingly complicated public and business climate. This included a number of services specifically targeted toward the issue of atomic power such as consumer advertising meant to demonstrate the minimal output of radioactive waste and a low-profile consulting service focusing on atomic plant siting issues. As companies moved away from blanket advertising for electric usage, the Reddy Kilowatt character was relegated to children's programming. As Ashton Collins, Sr.'s, influence in the company began to wane, the youth program moved away from economic education and shifted to conservation issues and electrical safety. The company changed its name to Reddy Communications, Inc., at some point before 1982 and began to market itself as an information clearinghouse and consulting service. In 1998, the company was bought by Northern States Power, which had recently become a wholly-owned subsidiary of Xcel Energy.
Related Materials:
Related Archival Materials: See Louisan E. Mamer Rural Electrification Administration papers, 1927-2002 (AC0862).

Related Artifacts: The Division of Information Technology and Communications holds artifacts related to this collection (Accession #: XXXX-XXXX).
Provenance:
Donated to the Archives Center by Xcel Energy in 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.

Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.
Rights:
Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.
Topic:
Baby boom generation  Search this
World War, 1939-1945  Search this
Electricity -- History  Search this
Nuclear energy  Search this
Public utilities  Search this
Trademarks  Search this
Industrial films  Search this
Anti-communist movements -- United States  Search this
Genre/Form:
Animated cartoons
Letters (correspondence) -- 20th century.
Reports
Promotional literature
Photographs -- 20th century
Motion pictures (visual works) -- 20th century
Memorandums
Filmstrips
Cartoons (humorous images) -- 20th century
Speeches
Comic books
Coloring books
Advertisements -- 20th century
Scrapbooks -- 20th century
Audiotapes
Citation:
Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0913
See more items in:
Reddy Kilowatt Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0913
Online Media:

Diary

Collection Collector:
Robinson, Franklin A., Jr., 1959- (actor)  Search this
Container:
Box 39, Folder 11
Type:
Archival materials
Date:
1950
Collection Restrictions:
Collection is open for research but negatives and audiovisuial materials are stored off-site and special arrangements must be made to work with it. Some papers of living persons are restricted. Access to restricted portions may be arranged by request to the donor. Gloves required for unprotected photographs. Viewing film portions of the collection and listening to LP recording requires special appointment. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
The Archives Center does not own exclusive rights to these materials. Copyright for all materials is retained by the donor, Franklin A. Robinson, Jr.; permission for commercial use and/or publication may be requested from the donor through the Archives Center. Military Records for Franklin A. Robinson (b. 1932) and correspondence from Richard I. Damalouji (1961-2014) are restricted; written permission is needed to research these files. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Robinson and Via Family Papers, Archives Center, National Museum of American History
See more items in:
Robinson and Via Family Papers
Robinson and Via Family Papers / Series 2: Robinson Family / 2.6: Robinson, Franklin A.
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0475-ref167
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View Diary digital asset number 1

Artistry in Rhythm

Collection Performer:
Basie, Count, 1904-  Search this
Webster, Ben  Search this
Armstrong, Louis, 1901-1971  Search this
Ellington, Duke, 1899-1974  Search this
Fitzgerald, Ella, 1917-1996  Search this
Goodman, Benny (Benjamin David), 1909-1986  Search this
Jamal, Ahmad, 1930-  Search this
Robinson, Bill, 1878-1949  Search this
Davis, Miles  Search this
Collection Collector:
Smith, Ernie  Search this
Extent:
1 Motion picture film
Container:
Reel AC0491-OF0039
Type:
Archival materials
Moving Images
Motion picture films
Scope and Contents note:
Descriptive Summary: 393f., b&w

Copyright: 1944

Corporate Creator: Universal Studios

Producer: Will Cowan

Director: Lewis D. Collins

Performer(s): Stan Kenton and His Orchestra, Anita O'Day, The Tailor Maids, Gene Howard

Song Title(s):

1. "Eager Beaver"

2. "Tabby the Cat", vocals by O'Day

3. "Tabu"

4. "Mad for a Pad", vocals by O'Day

5. "Memphis Lament"

Video reference copy
Collection Restrictions:
Collection is open for research but the films are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernie Smith Jazz Film Collection, Archives Center, National Museum of American History.
See more items in:
Ernie Smith Jazz Film Collection
Ernie Smith Jazz Film Collection / Series 2: Additional Titles
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0491-ref1348

Episode 43

Collection Producer:
Lodge, Arthur  Search this
Arthur Lodge Productions.  Search this
Collection Creator:
National Association of Manufacturers  Search this
Extent:
1 Motion picture film
Container:
Reel AC0507-OF0043
Type:
Archival materials
Moving Images
Motion picture films
Date:
1951 July 27
Scope and Contents:
Airpower Starts Here! Manufacturing aircraft engines. Pratt and Whitney Aircraft Corp., East Hartford, CT.

Tailor for the Toilers! Manufacturing overalls and work clothes for industry and the military; apparel industry. H.D. Lee Co., Kansas City, MO.

Steel Store! Steel for industry. Brown-Wales Co., Cambridge, MA.

The All Time Best Sellers! Manufacturing Bibles. The American Bible Society. Translife World Publication Co., Cleveland, OH.
Collection Restrictions:
Collection is open for research but the films are stored off-site.Special arrangements must be made directly with the Archives Center staff to view episodes for which no reference copy exists. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees will be charged for reproductions.
Collection Citation:
Industry on Parade Film Collection, 1950-1959, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
Industry on Parade Film Collection
Industry on Parade Film Collection / Series 1: Motion Picture Films
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0507-ref90

Hart, Schaffner and Marx Records

Creator:
Hart, Schaffner and Marx.  Search this
Source:
Costume, Division of (NMAH, SI).  Search this
Names:
Amalgamated Clothing Workers of America.  Search this
Abt, Levi  Search this
Hart, Harry  Search this
Hart, Max  Search this
Hillman, Sidney  Search this
Marx, Marcus  Search this
Schaffner, Joseph  Search this
Former owner:
Costume, Division of (NMAH, SI).  Search this
Extent:
6 Cubic feet (17 boxes)
Type:
Collection descriptions
Archival materials
Sales letters
Stylebooks
Account books
Cashbooks
Retailers
Sales catalogs
Business records
Vouchers
Voucher register
Place:
Chicago (Illinois) -- 1900-1960
Illinois -- 1900-1960
Date:
1901-1955
Scope and Contents note:
The collection falls roughly into 4 parts. Series 1 is primarily composed of the company's history and its advertising, including a number of style books. The historical materials highlight the firm's importance in the men's clothing industry; the style books are a valuable record of styles in men's clothing during the first half of the 20th century. The Warshaw Collection of Americana contains a number of Hart, Schaffner and Marx style books from 1903 1928 that duplicate a number in this collection. The miscellaneous records in Box 3 relate primarily to a failed retail store that was placed under new management and reports on naval uniforms and government shipments in the first half of the 1940's. Though obviously incomplete, these records illustrate that the company manufactured military uniforms during World War II as well as civilian clothing.

The Trade Board decisions in Series 2 (February 1921 Febuary 1934) provide a colorful picture of early labor management relations and the everyday incidents in the work place that came before the Trade Board. They are also illustrative of good labor management relations that were developed very early in the history of organized labor.

The company's records, kept in minute detail, in notebooks, by hand, comprise Series 3, the largest part of the collection. They are testimony to the many operations involved in the profitable production of a suit, coat, vest, knickers, or trousers that are part of men's clothing. Large books record items such as tailoring specifications for various articles of clothing, hours worked and earnings for specific operations, piece work lists by article and operation for various shops. There are also account books, cash books, and a voucher register. These appear to be illustrative rather than complete records.

Series 4 consists of 2 boxes of materials of the kind used in the manufacture of men's clothing. They have been kept with the records because Hart, Schaffner and Marx was the first manufacturer to have its salesmen work from swatches of material instead of trunk loads of clothing, an innovation soon followed by other manufacturers.

All of the actual company records are prior to 1955. There are a few pieces of descriptive material of a later date.

The arrangement is chronological where appropriate; otherwise, it is alphabetical. Many of the records in Series 3 are handwritten.
Arrangement:
Divided into 4 series.

Series 1: Company History, Advertising and Style Books

Series 2: Trade Board Decisions, 1921-34

Series 4: Company Records, 1903-1946

Series 4: Material Swatches, undated
Biographical/Historical note:
In 1872, twenty-one year old Harry Hart and his 18-year-old brother Max opened a retail store for men's clothing on State St. in Chicago, Illinois. In 1879 two brothers in law Levi Abt and Marcus Marx joined them. Eight years later Levi Abt left and Joseph Schaffner, a cousin of the Harts, took his place. Thus in 1887 Hart, Schaffner and Marx was born.

The transition from retailing only to manufacturing evolved from clothing that was made to sell in their own store. There was an apparent need for facilities to supply ready made men's clothing to interested retailers and the business prospered.

High quality workmanship and improved employee management relationships were among early goals of the company. A labor agreement of 1911, initiated by Joseph Schaffner, was developed in cooperation with Sidney Hillman, then a cutter in a Hart, Schaffner and Marx factory. As a result Joseph Schaffner emerged as a leader and humanitarian and Sidney Hillman led the way for workers to cooperate with management wherever possible. The 1911 agreement became the model for the men's clothing industry and later for women's clothing. It was the foundation on which the Amalgamated Clothing Workers of America was built and helped to rid the United States of sweatshops in the clothing industry. Sidney Hillman in later years won world acclaim as a labor leader and became an advisor on labor relations to President Franklin D. Roosevelt.

Hart, Schaffner and Marx became known for a number of "firsts" in the clothing industry in addition to its peaceful labor relations. The firm introduced a one price policy permitting no cut rates or better prices for any one; it advertised nationally; it introduced the tropical weight suit for summer wear. The company conceived and carried out selling with swatches of materials thus doing away with the practice of salesmen using trunk loads of clothing to demonstrate their line. It was the first manufacturer to offer proportional fit clothing made for men of different build as well as different size. Hart, Schaffner and Marx was also among the first to develop and expand its own retail division. By the firm's 75th anniversary in 1962 it had 78 stores in 37 metropolitan areas inspite of being thought of primarily as a manufacturer. Based in Chicago it did business throughout the United States.
Provenance:
Collection donated by Hart, Schaffner and Marx, 1973.
Restrictions:
Collection is open for research.
Rights:
Probable copyright and trademark restrictions.
Topic:
Clothing trade -- 1900-1960  Search this
Clothing stores -- 1900-1960  Search this
Industrial relations  Search this
Men's clothing industry -- 1900-1960  Search this
Men's clothing  Search this
Retail trade -- 1900-1960  Search this
Trade-unions -- 1900-1960  Search this
Sweatshops  Search this
Genre/Form:
Sales letters
Stylebooks -- 1900-1960
Account books -- 20th century
Cashbooks -- 1900-1950
Retailers -- 1900-1960
Sales catalogs -- 1900-1960
Business records -- 20th century
Vouchers -- 1900-1960
Voucher register
Citation:
Hart, Schaffner and Marx Records, 1901-1955, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0426
See more items in:
Hart, Schaffner and Marx Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0426
Online Media:

Stone, Robert, Jr., & Company

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 31, Folder 19
Type:
Archival materials
Scope and Contents:
Importers and Jobbers of Prints, Ginghams, Linen Goods, Tailors' Trimmings, Etc.; Boston, Massachusetts
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / St
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref3830

Gordon, Robert

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 11, Folder 23
Type:
Archival materials
Scope and Contents:
First Class Tailoring; Oswego, New York
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Ga-Gu
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref1905

Harrington & Company

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 12, Folder 15
Type:
Archival materials
Scope and Contents:
Merchant Tailors & Ready-Made Clothing; Cortland, New York
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / H-He
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref2558

Little, Bridgham, & Company

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 18, Folder 7
Type:
Archival materials
Scope and Contents:
Importers and Wholesale Dealers in Foreign and Domestic Dry Goods, Tailors' Trimmings, & c.; Boston, Massachusetts
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Li-Ly
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref2997

Morris & Lewis Woolens and Tailors Trimmings

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 22, Folder 3
Type:
Archival materials
Scope and Contents:
Philadelphia, Pennsylvania
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Mo-Na
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref3225

Read, James H., & Company

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 25, Folder 13
Type:
Archival materials
Scope and Contents:
Woolens Vestings and Tailors Trimmings; Providence, Rhode Island
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Pl-Ro
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref3498

Smith, Duncan

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 29, Folder 9
Type:
Archival materials
Scope and Contents:
Merchant Tailor; Wilmington, Delaware
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Si-So
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref3724

Tailor made blues [music]

Composer:
Hodges, Johnny  Search this
Collection Creator:
Boatwright, Ruth Ellington, 1914-2004  Search this
Extent:
1 Item (copy score, 32 cm.)
4 Items (parts (photocopies), 32 cm.)
1 Item (manuscript, 29 cm.)
Container:
Box 35, Folder 17
Type:
Archival materials
Manuscripts
Copy scores
Lead sheet
Music
Parts (musical)
Photocopies
Scope and Contents:
6 parts
Tailor made blues is contained in one folder consisting of 1 lead sheet and 5 parts in G Major concert -- in ink, pencil and photocopy -- in unidentified hands (Whaley, other?).
Lead sheet for unidentified treble instrument. Parts for piano (5). -- from the Ruth Ellington Collection.
General:
Handwriting and other details have been reported based on the notes of David Berger, Andrew Homzy, Dr. Theodore Hudson, Walter van de Leur, Wayne Shirley, and Dr. Mark Tucker.
Condition: fair, torn, brittle.
Related Materials:
Ruth Ellington Collection Music Manuscripts (Series 3), 1940-1991
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction. Copyright restrictions exist. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Music -- United States -- 20th century  Search this
Genre/Form:
Manuscripts -- Music -- 20th century
Copy scores
Lead sheet
Music
Parts (musical)
Photocopies
Collection Citation:
Ruth Ellington Collection, 1923-1992, Archives Center, National Museum of American History.
See more items in:
Ruth Ellington Collection of Duke Ellington Materials
Ruth Ellington Collection of Duke Ellington Materials / Series 1: Music Manuscripts, Scripts, and Compositional Materials / 1.1: Music Manuscripts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0415-ref2228

Deutsch & Company

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 8, Folder 21
Type:
Archival materials
Scope and Contents:
Ladies Tailors, Milliners & Furriers; New York, New York
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Cu-Dy
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref1601

Goddard & Brother

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 11, Folder 18
Type:
Archival materials
Scope and Contents:
Importers and Manufacturers of Clothiers & Tailors' Trimmings; New York, New York
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Ga-Gu
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref1882

Jessup & Company

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 15, Folder 12
Type:
Archival materials
Scope and Contents:
Fashionable Tailors & Clothiers; New York, New York
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / I-Jo
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref2783

Keller & Ruhl

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 16, Folder 10
Type:
Archival materials
Scope and Contents:
Successors to H. Schulting; Importers and Jobbers of Cloths, Cassimeres, Doeskins, and Tailors' Trimmings; New York, New York
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Jo-Ku
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref2824

Landis, Thomas Y.

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 17, Folder 3
Type:
Archival materials
Scope and Contents:
Merchant Tailor and Fine Clothing; Philadelphia, Pennsylvania
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / La-Le
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref2897

Lipe, Nearing & Company

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 18, Folder 6
Type:
Archival materials
Scope and Contents:
Importers and Jobbers of Foreign and Domestic Woolens, Buttons, Tailors' Trimmings, & c.; New York, New York
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Li-Ly
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref2993

Newman, Samuel H.

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 23, Folder 7
Type:
Archival materials
Scope and Contents:
Merchant Tailor; Boston, Massachusetts
Series Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Warshaw Collection of Business Americana Subject Categories: Dry Goods / Business Records and Marketing Material / Companies and Proprietors / Na-Ov
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-dry-ref3288

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