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Procter & Gamble Company Product Packaging Collection

Topic:
Ivory Soap (Brand name)
Designer:
Deskey, Donald, 1894-  Search this
Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Advertiser:
Procter & Gamble Company  Search this
Extent:
1.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Packaging
Date:
1940s-1970s.
Summary:
A collection of flat-folded product packages for soap and detergent. Some of the packages were designed by industrial designer Donald Deskey.
Scope and Contents:
Collection comprises of sample packages, and signs for Proctor & Gamble products. The samples were for test marketing product names. Some of the products have the date stamped on the item. The industrial designer Donald Deskey designed a number of the packages. Most of the materials are personal care products, but there is a substantial amount of household products. Researchers interested in graphic design and the creative process of developing packaging for consumer goods will find this collection useful.

Series 1, Packaging, 1946-1980, includes sample packages for products such as soaps, shaving creams, laundry detergents, dental care, household cleansers, hair care and dish detergents. The packages are arranged first by size and then in alphabetical and chronological order.

Series 2, Signs, undated, includes two signs for Lennox and Naptha soaps. These materials are arranged in alphabetical order.
Arrangement:
Collection is arranged into two series.

Series 1, Packaging, 1946-1980, undated

Series 2, Signs, undated
Biographical / Historical:
Candle maker William Procter and soap maker James Gamble formed a partnership in Cincinnati, Ohio, in 1837 to sell their products. Procter & Gamble is probably best known for developing Ivory Soap, but the company has also developed other products such as Ivory Flakes, Chipso (the first dishwasher soap), and Crisco. Innovations in production, distribution, market research and advertising have also contributed to the success of the Procter & Gamble Company.
Provenance:
Donated to the National Museum of American History by Procter & Gamble in 1984, along with many artifacts.
Restrictions:
Collection is open for research and access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising  Search this
Soap  Search this
Genre/Form:
Packaging
Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0836
See more items in:
Procter & Gamble Company Product Packaging Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0836
Online Media:

M*A*S*H Television Show Collection

Topic:
M*A*S*H (Television program)
Author:
Levine, Ken, 1950- (scriptwriter)  Search this
Alda, Alan (actor, scriptwriter)  Search this
Bull, Sheldon (scriptwriter)  Search this
Bloodworth, Linda (scriptwriter)  Search this
Davis, Elias (scriptwriter)  Search this
Greenbaum, Everett (scriptwriter)  Search this
Gelbart, Larry, 1928-2009 (television scriptwriter)  Search this
Hall, Karen (scriptwriter)  Search this
Isaacs, David (scriptwriter)  Search this
Klane, Robert (scriptwriter)  Search this
Koenig, Dennis (scriptwriter)  Search this
Marks, Laurance (scriptwriter)  Search this
Mumford, Thad (scriptwriter)  Search this
Place, Mary Kay (scriptwriter)  Search this
Rappaport, John (scriptwriter)  Search this
Reynolds, Gene (scriptwriter)  Search this
Wilcox, Dan (scriptwriter)  Search this
Collector:
Community Life, Div. of, NMAH, SI  Search this
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Community Life, Div. of, NMAH, SI  Search this
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Producer:
Twentieth Century-Fox  Search this
Extent:
8.4 Cubic feet (25 boxes, 1 map-folder)
Type:
Collection descriptions
Archival materials
Television scripts
Transcripts
Music cue sheets
Interviews
Date:
undated
1950 - 1982
Summary:
The television show M*A*S*H was initially broadcast from September 17, 1972 to February 28, 1983. It told the story of doctors and nurses assigned to a fictitious medical unit, the 4077th Mobile Army Surgical Hospital, based in Uijeongbu, Korea during the 1950-1953 war.
Scope and Contents:
The collection includes the scripts from the television shows starting with the pilot episode and continuing through the eleven season run of two hundred and fifty one episodes. Also included are transcripts of over fifty50 interviews conducted by the writers and producers with former doctors and nurses that served in Mash units in Korea and Vietnam and soldiers who were patients in those units. These transcripts reveal the source of many of the story lines. There are a number of letters from viewers, mostly concerning their regret over the death of one of the characters, Lieutenant Colonel Henry Blake. Notes on Korean customs and the history of an actual Mash unit are included in the collection.
Arrangement:
The collection is arranged into four series.

Series 1, Scripts, Storylines and Music Cue Sheets 1971-1982

Subseries 1.1, Scripts, 1971-1982

Subseries 1.2, Storylines and Music Cue Sheets, 1971-1982

Subseries 1.3, Script Notes 1973-1974

Series 2, Interviews of Mobile Army Surgical Hospital Personnel and Patients, 1973-1977

Series 3, Other Materials, 1970-1975, undated

Series 4, Photographic Materials, 1950-1970, undated
Biographical / Historical:
M*A*S*H was an award winning television show based on the bestselling novel and Oscar winning motion picture film of the same title. It portrayed the lives of doctors and nurses assigned to a fictitious medical unit, the 4077th Mobile Army Surgical Hospital, based in Uijeongbu, Korea. While the goal of producers was for the program to be a comedy series, it often portrayed very different sentiments of war and in this case the Korean War. The program was initially broadcasted from September 17, 1972 to February 28, 1983 and achieved a very successful run.
Related Materials:
Materials in the Archives Center

Thomas Garvin Korean War Scrapbook (AC0756)
Provenance:
Collection donated to the National Museum of American History Museum by Twentieth Century Fox, through Suzy Kalter on July 23, 1984.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Television programs  Search this
Television music  Search this
Nurses  Search this
Entertainment  Search this
Physicians -- 1950-2000  Search this
Korean War, 1950-1953  Search this
Genre/Form:
Television scripts
Transcripts
Music cue sheets
Interviews -- 1970-1990
Citation:
M*A*S*H Television Show Collection, 1950-1984, undated, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0117
See more items in:
M*A*S*H Television Show Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0117
Online Media:

Packaging

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Type:
Archival materials
Date:
1946-1980; undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0836, Series 1
See more items in:
Procter & Gamble Company Product Packaging Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref514

Ace

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 6, Folder 1
Type:
Archival materials
Date:
1953
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref515

Ace

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
1960, undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref516

Allie Crock

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
1980
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref517

American Family

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
1957, 1960, 1965, 1967, undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref518

American Family Detergent

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 6, Folder 1
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref519

Ariel 1978

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref520

Babydoll

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref521

Bold

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
1972, undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref522

Bonus

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
1966, undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref523

Bonus

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 6, Folder 1
Type:
Archival materials
Date:
1969, 1970, 1972, 1973
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref524

Brigade

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref525

Cascade

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref526

Cheer

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
1952, 1953, 1972 1978, undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref527

Cheer

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 6, Folder 1
Type:
Archival materials
Date:
1956
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref528

Cheerio

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref529

Chipso

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref530

Chipso

Collection Designer:
Deskey, Donald, 1894-  Search this
Collection Collector:
Science, Medicine and Society, Division of (NMAH, SI).  Search this
Collection Advertiser:
Procter & Gamble Company  Search this
Container:
Box 6, Folder 2
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Procter & Gamble Company Product Packaging Collection, 1940s-1970s, Archives Center, National Museum of American History.
See more items in:
Procter & Gamble Company Product Packaging Collection
Procter & Gamble Company Product Packaging Collection / Series 1: Packaging
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0836-ref531

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