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Audio Signal Devices

Collection Creator:
Clark, George Howard, 1881-1956  Search this
Type:
Archival materials
Date:
1876-1947
Scope and Contents note:
Series 49 contains advertisements; articles; a bid invoice; blueprints; booklets; bulletins, specifications; correspondence, l905-l920 & l942; diagrams; instruction booklets; illustrations; news clippings; notes; patent copies; periodical clippings; photographs; service notes; a General Electric Radio Apparatus Catalog for audio-signal-indicating devices; C. Brandes, Inc. Radio advertising. Audio signal devices include: head telephones; telephone cords; telephone headband; telephone transformer; audibility meter; shunt box; group tuners where used in receiver circuit, and telephone condensers. (Box #221 is oversize).
Collection Restrictions:
Collection is open for research but a portion of the collection remains unprocessed and is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
George H. Clark Radioana Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0055, Series 49
See more items in:
George H. Clark Radioana Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b2ffbe55-99a1-4ad7-af21-d1ddc617d699
EDAN-URL:
ead_component:sova-nmah-ac-0055-ref1508

[Radiola advertisements : photoprint,]

Topic:
Radiola (brand name)
Photographer:
Knight, Thomas Coke  Search this
Advertiser:
Radio Corporation of America.  Search this
Collection Creator:
Clark, George Howard, 1881-1956  Search this
Extent:
1 Item (8" x 10".)
Type:
Archival materials
Photographs
Date:
1920-1930
Scope and Contents:
Photograph of 3 framed RCA advertisements: RCA Radiola 28, "Theatre of the Air, and RCA Loud Speaker Model 100 ("A Triumph!"). No. 2113 in file.
Local Numbers:
99-381 (OPPS Neg. No.)
General:
From Series A, subseries 7, box 14, "advertisements" folder.
Rubber stamp imprint on verso: "Credit line 'Radio Corporation of America' / Photo supplied by Information Bureau / Radio Corporation of America / 233 Broadway, New York/ Thos. Coke Knight, Photographer, N.Y."
Rubber stamp on verso of print: CREDIT LINE "RADIO CORPORATION OF AMERICA" / PHOTO SUPPLIED BY / INFORMATION BUREAU / RADIO CORPORATION OF AMERICA / 233 BROADWAY, NEW YORK / THOS. COKE KNIGHT, Photographer, N.Y.
Some yellowing and staining of unmounted print.
Restrictions:
Unrestricted research use on site by appointment. Unprotected photographs must be handled with cotton gloves.
Rights:
Copy prints available. Reproduction restrictions due to copyright. Order from neg. no. 99-381.
Topic:
Radio -- advertising -- 1920-1930  Search this
Radio -- Apparatus and supplies -- advertising -- 1920-1930  Search this
Genre/Form:
Photographs -- 1900-1950
Collection Citation:
George H. Clark Radioana Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
George H. Clark Radioana Collection
George H. Clark Radioana Collection / Series A: Thomas Coke KnightT RCA Photographs, circa 1902-1950 / 1.7: Marketing Radio
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81ad497b2-6a8f-41e1-b232-1330664f9e10
EDAN-URL:
ead_component:sova-nmah-ac-0055-ref3645

[Aeriola Jr. radio receiver, advertisement]

Advertiser:
Radio Corporation of America.  Search this
Names:
Radio Corporation of America.  Search this
Westinghouse Electric & Manufacturing Company  Search this
Collection Creator:
Clark, George Howard, 1881-1956  Search this
Extent:
1 Item (Ink on paper., 6.6" x 7.6")
Type:
Archival materials
Date:
Circa 1920
Scope and Contents:
Radio made by Westinghouse.
Arrangement:
In box 426, folder 2.
Local Numbers:
AC0055-0000003.tif (AC Scan)
Collection Restrictions:
Collection is open for research but a portion of the collection remains unprocessed and is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Radio -- advertising -- 1920-1930  Search this
Collection Citation:
George H. Clark Radioana Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
George H. Clark Radioana Collection
George H. Clark Radioana Collection / Series 45: Broadcast Receivers / RCA Victor
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8890aeb68-e534-4705-be71-2b03f95a4865
EDAN-URL:
ead_component:sova-nmah-ac-0055-ref3651

Radio advertising

Collection Creator:
Johnson, Victor S., Sr., 1882-1943  Search this
Johnson, Victor, Jr., 1906-  Search this
Aladdin Industries, Inc. (Nashville, Tenn.).  Search this
Container:
Box 61, Folder 20
Type:
Archival materials
Date:
1985
Collection Restrictions:
Collection is open for research but the oversize map folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Aladdin Industries, Inc. Records, 1889-2002, Archives Center, National Museum of American History.
See more items in:
Aladdin Industries, Inc. Records
Aladdin Industries, Inc. Records / Series 8: Advertising and Marketing Records / 8.8: Miscellaneous, 1931-1985 (not inclusive)
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ff105e57-5359-49ea-983b-40b53edec308
EDAN-URL:
ead_component:sova-nmah-ac-0844-ref835

Association of Hispanic Advertising Agencies Collection

Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Topic:
Advertising executives -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Television advertising -- 1950-2000  Search this
advertising -- History -- 1950-2000  Search this
Advertising campaigns -- 1950-2000  Search this
Minorities in advertising -- 1950-2000  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Storyboards
Video recordings -- 1950-2000
Posters -- 1950-2000
Photographs -- 1950-2000
Advertisements -- 1950-2000
Audio cassettes -- 1950-1990
Clippings -- 1950-2000
Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a09dc7dd-a82c-469c-ae5b-d24a7000b6fe
EDAN-URL:
ead_collection:sova-nmah-ac-1343
Online Media:

Transcript- Radio 1941

Collection Creator:
Asch, Moses  Search this
Distler, Marian, 1919-1964  Search this
Folkways Records  Search this
Container:
Box 8
Type:
Archival materials
Date:
1941
Scope and Contents note:
File consists of radio advertisement transcript.
Collection Restrictions:
Access by appointment only. Contact the Ralph Rinzler Folklife Archives and Collections at rinzlerarchives@si.edu or (202) 633-7322 for additional information.
Collection Rights:
Copyright restrictions apply. Contact archives staff for additional information.
Collection Citation:
Moses and Frances Asch Collection, Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution.
See more items in:
Moses and Frances Asch Collection
Moses and Frances Asch Collection / Series 6: Biographical Materials / Radio Laboratories
Archival Repository:
Ralph Rinzler Folklife Archives and Collections
GUID:
https://n2t.net/ark:/65665/bk50bec0125-7803-47bc-9e1d-90d3f341541c
EDAN-URL:
ead_component:sova-cfch-asch-ref14702

Writings- Radio Advertising

Collection Creator:
Asch, Moses  Search this
Distler, Marian, 1919-1964  Search this
Folkways Records  Search this
Container:
Box 8
Type:
Archival materials
Date:
undated
Scope and Contents note:
File consists of an interesting essay Moe wrote about the changing issues with radio advertising/sales on Coney Island.
Collection Restrictions:
Access by appointment only. Contact the Ralph Rinzler Folklife Archives and Collections at rinzlerarchives@si.edu or (202) 633-7322 for additional information.
Collection Rights:
Copyright restrictions apply. Contact archives staff for additional information.
Collection Citation:
Moses and Frances Asch Collection, Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution.
See more items in:
Moses and Frances Asch Collection
Moses and Frances Asch Collection / Series 6: Biographical Materials / Radio Laboratories
Archival Repository:
Ralph Rinzler Folklife Archives and Collections
GUID:
https://n2t.net/ark:/65665/bk5e4f7cfed-2f07-438a-87b8-2d424b07f953
EDAN-URL:
ead_component:sova-cfch-asch-ref14704

Photograph of Disc Jockey Bill “Hawk” Hawkins inside a pharmacy

Photograph by:
Unidentified  Search this
Subject of:
Bill Hawkins, American, 1909 - 1975  Search this
Unidentified Man or Men  Search this
Unidentified Woman or Women  Search this
Pilsener Brewing Company, American, 1892 - 1984  Search this
Medium:
silver and photographic gelatin on photographic paper
Dimensions:
H x W (Sheet): 8 × 9 15/16 in. (20.3 × 25.2 cm)
Type:
gelatin silver prints
portraits
Place captured:
Cleveland, Cuyahoga County, Ohio, United States, North and Central America
Date:
1948-1958
Topic:
African American  Search this
Advertising  Search this
Music  Search this
Photography  Search this
Radio  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of W. Allen Taylor, son of "Walkin' Talkin' Bill Hawkins," The First Black Disc Jockey of Cleveland, Ohio
Object number:
2018.91.2.13
Restrictions & Rights:
Unknown – Restrictions Possible
See more items in:
National Museum of African American History and Culture Collection
Classification:
Media Arts-Photography
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5712d0c6a-8c7c-4883-9968-5f71ff80ab43
EDAN-URL:
edanmdm:nmaahc_2018.91.2.13
Online Media:

Kaltenbach, Chuck H.

Collection Creator:
Granatelli, Andy, 1923-2013  Search this
Grancor Automotive Specialists  Search this
Hurricane Hot Rod Association  Search this
Studebaker Corporation  Search this
Collection Donor:
Granatelli, Vincent  Search this
Container:
Box 13, Folder 1
Type:
Archival materials
Date:
1963-1965
Scope and Contents:
Includes documentation about salemen, quality control, reoganization, sales campaigns, radio advertising, and salesmen performance reviews.

C.H. Kaltenach was a sales manager with the Chemical Compounds Division.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Andy Granatelli Collection, Archives Center, National Museum of American History.
See more items in:
Andy Granatelli Collection
Andy Granatelli Collection / Series 3: Studebaker Corporation / 3.2: Chemical Compounds
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82da89138-aa9c-4546-95e3-1fcb84da3a11
EDAN-URL:
ead_component:sova-nmah-ac-1403-ref1051

[Four young African American women standing beside a convertible automobile : black-and-white photoprint]

Collector:
WANN Radio Station (Annapolis, Maryland)  Search this
Collection Donor:
Blum, Morris  Search this
Collection Creator:
WANN Radio Station (Annapolis, Maryland)  Search this
Extent:
1 Item (7.5" x 9.5".)
Culture:
African Americans  Search this
Type:
Archival materials
Photographs
Place:
Annapolis (Md.)
Maryland -- 1950-1960
Annapolis (Md.)
Carr's Beach (Annapolis, Md.)
Date:
ca. 1958
Scope and Contents:
Advertising on convertible for Hoppy Adams of WANN radio station in Annapolis, Maryland; a Ferris wheel is seen in the background. Photographer unidentified.
Biographical / Historical:
During the 50s and early 60s, Anne Arundel County was still segregated and the beaches for [African Americans] were Carr's Beach and Sparrow's Beach in Annapolis, and the beach communities of Highland Beach, Arundel-On-The-Bay, and Columbia Beach in the county. Carr's Beach was the most famous of the beaches and was affectionately called "The Beach". During the week "The Beach" was a place for day camp, church picnics, etc. But on the week-ends especially Sunday afternoons, Carr's Beach had the unique distinction of being a major stop on the "Chitlin Circuit". (Quoted from http://www.carrsbeach.com/.)
Local Numbers:
03080027.tif (AC Scan)

AC0800-0000005.tif (AC Scan No., duplicate)
General:
In Box 13.
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Ferris wheels  Search this
Automobiles -- 1950-1960  Search this
Automobiles, Convertible  Search this
African American women -- 1950-1960  Search this
Radio advertising -- 1950-1960  Search this
Automobiles -- 1950-1960  Search this
Beaches -- Maryland  Search this
Segregation  Search this
Genre/Form:
Photographs -- 1950-1960 -- Black-and-white photoprints -- Silver gelatin
Collection Citation:
WANN Radio Station Records, Archives Center, National Museum of American History.
See more items in:
WANN Radio Station Records
WANN Radio Station Records / Series 1: Photographic Materials / Carr's Beach
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b1cf95ec-0efa-4f23-90e3-4f0e43b257fa
EDAN-URL:
ead_component:sova-nmah-ac-0800-ref1063

Advertising and Marketing

Collection Donor:
Blum, Morris  Search this
Collection Creator:
WANN Radio Station (Annapolis, Maryland)  Search this
Type:
Archival materials
Date:
undated
1947 - 1999
Scope and Contents:
Materials provide valuable insight into the African American community as a consumer market. These materials include market analysis, research studies and reports and magazine articles defining this group as a viable targeted audience beginning in the 1950s and 1960s. WANN Radio used this data to generate revenue from recommended businesses advertising their services and products on the air. There is also information relating to WANN Radio's advertising rates for these businesses and sales reports. In addition, there are some WANN Radio merchandising and in house advertisements. The materials are arranged in chronological order.
Collection Restrictions:
Collection is open for research. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
WANN Radio Station Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0800, Series 5
See more items in:
WANN Radio Station Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85f273b87-cab7-467e-8e95-5b69a589f212
EDAN-URL:
ead_component:sova-nmah-ac-0800-ref196

Cover Girl Advertising Oral History and Documentation Project

Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Names:
Noxzema Chemical Company  Search this
Extent:
15.5 Cubic feet (30 boxes)
Type:
Collection descriptions
Archival materials
Interviews
Business records
Audiotapes
Bumper stickers
Annual reports
Oral history
Photographs
Press releases
Scrapbooks
Television scripts
Videotapes
Tear sheets
Place:
Hunt Valley (Maryland)
Baltimore (Md.)
Maryland
Date:
1959-1990
Summary:
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.

Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.

Series 1: Research Files

Series 2: Interviewee Files

Series 3: Oral History Interviews

Series 4: Television Advertising Materials

Series 5: Print Advertising Materials

Series 6: Company Publications and Promotional Literature

Series 7: Photographs

Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.

Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.

In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.

Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.

In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.

This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
"The Division of Home and Community Life, Costume Collection (now Division of Cultural and Community Life) holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.

"
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Copyright and trademark restrictions.
Topic:
Women in advertising  Search this
advertising -- 1930-1940 -- California  Search this
Cosmetics -- advertising  Search this
Endorsements in advertising  Search this
Beauty culture  Search this
advertising -- 1950-2000  Search this
African American women -- Beauty culture  Search this
Modelling -- 1950-1990  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Television advertising  Search this
Genre/Form:
Interviews -- 1950-2000
Business records -- 20th century
Audiotapes
Bumper stickers
Annual reports
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Press releases
Scrapbooks -- 20th century
Television scripts
Videotapes
Tear sheets
Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0374
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89b09e4c7-64e7-4074-b65e-0d097966d1e3
EDAN-URL:
ead_collection:sova-nmah-ac-0374
Online Media:

Warshaw Collection of Business Americana Subject Categories: Radios

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
2.44 Cubic feet (consisting of 4.5 boxes, 1 folder, 5 oversize folders, 2 flat boxes (partial), 1 map case folder.)
Type:
Collection descriptions
Archival materials
Business ephemera
Business letters
Publications
Receipts
Business cards
Trade literature
Logs (records)
Sales catalogs
Print advertising
Ephemera
Catalogs
Advertising mail
Commercial catalogs
Invoices
Trade cards
Technical reports
Trade catalogs
Advertising
Manuals
Reports
Manufacturers' catalogs
Commercial correspondence
Catalogues
Printed materials
Illustrations
Bulletins
Technical manuals
Printed material
Transcripts
Letterheads
Printed ephemera
Advertisements
Advertising cards
Radio scripts
Correspondence
Advertising fliers
Business records
Date:
1893-1992
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
The radio category contains material primarily related to radio company products, radio broadcasts and programs, technical documentation on the use of radios, and material documenting the effect of radio on modern life. The bulk of the material covers sales catalogues and advertisements, though no complete records for single companies are present.

The radio broadcast transcripts and programs include fictional or anecdotal stories, transcripts of contests, interviews, or speeches, and notifications about future broadcasts.

Literature concerning the effect of radio on modern life includes brief radio historiographies, discussions about the need for advanced education for the radio field, and documentation of the use of radio in leisure time or in rural life. Additional publications address the uses and effects of radio during times of war. While no extensive documentation exists on any one topic, the publications may provide general histories of the radio with snapshots of specific facets of radio history.
Arrangement:
Radio is arranged in three subseries.

Missing Title

Business Records and Marketing Material

Genre

Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Radio is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Radio -- History  Search this
Radio -- Receivers and reception  Search this
Radio  Search this
Radio -- Transmitters and transmission  Search this
Radio -- Apparatus and supplies  Search this
Radio broadcasting  Search this
Radio broadcasts  Search this
Radio in politics  Search this
Radio advertising  Search this
Radio -- Receivers and reception -- Design and construction  Search this
Radio audiences  Search this
advertising -- Business ephemera  Search this
Consumer goods -- Catalogs  Search this
Periodicals  Search this
Broadcast advertising  Search this
Radio comedies  Search this
Broadcasting  Search this
Broadcasting -- United States  Search this
War  Search this
Retail trade  Search this
Radio programs  Search this
Transmission of culture  Search this
Radio -- 1930-1940  Search this
Radio -- Antennas  Search this
Genre/Form:
Business ephemera
Business letters
Publications -- Business
Receipts
Business cards
Trade literature
Logs (records)
Sales catalogs
Print advertising
Ephemera
Catalogs
Advertising mail
Commercial catalogs
Invoices
Trade cards
Technical reports
Trade catalogs
Advertising
Manuals
Reports
Manufacturers' catalogs
Commercial correspondence
Catalogues
Printed materials
Illustrations
Bulletins
Technical manuals -- 20th century
Printed material
Transcripts
Letterheads
Printed ephemera
Publications
Advertisements
Advertising cards
Radio scripts
Correspondence
Advertising fliers
Business records
Citation:
Warshaw Collection of Business Americana Subject Categories: Radios, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Radios
See more items in:
Warshaw Collection of Business Americana Subject Categories: Radios
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep805ffaf5e-f3b1-4f2a-9714-a4f2c6774754
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-radios

U.S. Publicity Directory: radio and TV. Compiled by Craig and Peter Norback

Author:
Norback, Craig T  Search this
Norback, Peter  Search this
Macmillan Information  Search this
Physical description:
1 v. (loose leaf) 30 cm
Type:
Directories
Place:
United States
Date:
1973
Topic:
Radio in publicity  Search this
Television in publicity  Search this
Radio advertising  Search this
Television advertising  Search this
Call number:
HF6146.R3 U58 1973
HF6146.R3U58 1973
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_89782

Radio Advertising Blotter, 1941

Referenced:
Heidt, Horace  Search this
Dorsey, Tommy  Search this
Physical Description:
ink (overall material)
paper (overall material)
Measurements:
overall: 4 in x 9 in; 10.16 cm x 22.86 cm
Object Name:
Blotter
Date made:
1941
Subject:
Radio broadcasts  Search this
Radio  Search this
Patent Medicine  Search this
Credit Line:
Jay Dee and Joan Yearous
ID Number:
1984.0523.01
Accession number:
1984.0523
Catalog number:
1984.0523.01
See more items in:
Cultural and Community Life: Entertainment
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ae-21a4-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_681004

Store Poster, Superman Junior Defense League

Physical Description:
paper (overall material)
ink (overall material)
Measurements:
overall: 31 in x 21 in; 78.74 cm x 53.34 cm
Object Name:
Poster, Bread
Date made:
ca 1942
Subject:
Radio  Search this
Superman  Search this
Civil Defense  Search this
Related event:
World War II  Search this
Credit Line:
DC Comics, Incorporated
ID Number:
1987.0213.042
Accession number:
1987.0213
Catalog number:
1987.0213.042
See more items in:
Cultural and Community Life: Entertainment
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-063e-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_682897

Counter Card, Superman Bread

Physical Description:
cardboard (overall material)
ink (overall material)
Measurements:
overall: 12 1/4 in x 13 in; 31.115 cm x 33.02 cm
Object Name:
Card, Counter
Date made:
1940
Subject:
Radio  Search this
Superman  Search this
Civil Defense  Search this
Related event:
World War II  Search this
Credit Line:
DC Comics, Incorporated
ID Number:
1987.0213.043
Accession number:
1987.0213
Catalog number:
1987.0213.043
See more items in:
Cultural and Community Life: Entertainment
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-4e32-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_682898

Gum Wrapper, Superman Super Bubble Gum and Trading Cards

Associated institution:
Superman of America Club  Search this
Maker:
Gum, Inc.  Search this
Gum, Inc.  Search this
Physical Description:
paper (overall material)
Measurements:
overall: 6 in x 4 1/2 in; 15.24 cm x 11.43 cm
Object Name:
Wrapper, Chewing Gum
Place made:
United States: Pennsylvania, Philadelphia
Date made:
1940
Subject:
Radio  Search this
Superman  Search this
Credit Line:
DC Comics, Incorporated
ID Number:
1987.0213.044
Accession number:
1987.0213
Catalog number:
1987.0213.044
See more items in:
Cultural and Community Life: Entertainment
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a4-ebc7-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_682899

Trading Card, Gum Inc. Superman No.1

Associated institution:
Superman of America Club  Search this
Copyright holder:
Superman, Inc.  Search this
Maker:
Gum, Inc.  Search this
Gum, Inc.  Search this
Superman, Inc.  Search this
Physical Description:
cardboard (overall material)
ink (overall material)
Measurements:
overall: 3 1/2 in x 3 in; 8.89 cm x 7.62 cm
Object Name:
Card, Bubble Gum
Place made:
United States: Pennsylvania, Philadelphia
Date made:
1940
Subject:
Radio  Search this
Superman  Search this
Credit Line:
DC Comics, Incorporated
ID Number:
1987.0213.046
Accession number:
1987.0213
Catalog number:
1987.0213.046
1987.0213.046
See more items in:
Cultural and Community Life: Entertainment
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-0640-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_682901
Online Media:

Correspondence

Collection Creator:
Ya-Ching, Lee  Search this
Container:
Box 5, Folder 4
Type:
Archival materials
Text
Date:
1944 - 1962
Collection Restrictions:
No restrictions on access.
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Lee Ya-Ching Papers, NASM.2008.0009, National Air and Space Museum, Smithsonian Institution.
See more items in:
Lee Ya-Ching Papers
Lee Ya-Ching Papers / Series 2: Professional
Archival Repository:
National Air and Space Museum Archives
GUID:
https://n2t.net/ark:/65665/pg252c4ab0c-e848-432b-930c-30e8c378f675
EDAN-URL:
ead_component:sova-nasm-2008-0009-ref49
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