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Glen Fishback Papers and Photographs

Fishback, Glen Curtis, 1912-1976  Search this
Glen Fishback School of Photography.  Search this
White, Judy  Search this
Ansco.  Search this
Kalart.  Search this
Eastman Kodak Company  Search this
27 Cubic feet (101 boxes, 6 map-folders)
Collection descriptions
Archival materials
Annual reports
Magazines (periodicals)
Slides (photographs)
Color slides
Scope and Contents:
Original photographic negatives, prints (black-and-white and color), and color slides and transparencies by Fishback, reflecting his career in advertising, calendar, and editorial photography; drafts of articles and correspondence by Fishback (typescripts), and incoming correspondence; copies of publications, such as magazines and annual reports, with reproductions. Lessons, assignments, outlines, and meeting minutes related to his school of photography.

Subjects of the photographs include children, sports, circuses, stage performers, landscapes, the Far East, the Air Force, industrial, female nudes and glamour, etc. Many photos were used in advertisements for photographic manufacturers such as Ansco, Kodak, Kalart, Rolleiflex, etc. His photos appeared in articles and on covers of popular camera periodicals and in Life, Look, Colliers, Saturday Evening Post, and Holliday. Most of his pictures have cheerful, optimistic themes or subjects, such as his laughing daughter, Judy, posing with circus clowns.
Divided into twenty-two series.

Series 1: Fishback Career and Biography

Subseries 1.1: Writings and Personal Materials

Subseries 1.2: Glen Fishback School of Photography

Series 2: Photographs--Advertisements and Contests

Series 3: Numbered and labeled envelopes in Glen Fishback's numbering system

Series 4-17: Photographs by Subject

Series 4: Air Force

Series 5: Animals

Series 6: Circus

Series 7: Far East

Subseries 7.1: Places Subseries 7.2: People

Series 8: Landscapes and places

Subseries 8.1: Architecture Subseries 8.2: Grand Tetons Subseries 8.3: Nature

Series 9: Industrial

Series 10: Kids

Subseries 10.1: Babies Subseries 10.2: Children

Series 11: Men

Subseries 11.1: Glen Fishback

Subseries 11.2: Other

Series 12: Mixed Groups

Subseries 12.1: Men and Women

Subseries 12.2: Men, Women, and Children

Series 13: Nudes

Series 14: Sports

Series 15: Stage Performers

Series 16: Transportation

Series 17: Women

Series 18: Reproductions

Series 19: Duplicates

Series 20: Magazines

Series 21: Ephemera

Series 22: Slides

Series 23: Audio Visual Materials
Biographical / Historical:
Glen Fishback was born in Orange, California in 1912. He became interested in photography in the early 30s after his friend took a photograph of him diving. He bought his first camera, a 39 cent univex camera, in 1934. He began his professional career as a staff reporter at the Sacramento Bee from 1937 until 1939. He owned his own portrait and commercial studio for the next 17 years; he sold the studio in the mid-1950s in order to devote his time to free-lancing. In 1958, flew over the Far East with the U.S. Air Force as a brigadier general on a special assignment sponsored by U.S. Camera magazine, Ansco, Rolleiflex, and the Air Force. Fishback and his wife also established the Glen Fishback School of Photography in the 1950s. It was the only school at the time which taught how to become a freelancer. The school lasted until the 1990s, even after Fishback's death.

Fishback also wrote technical and popular articles for photographic magazines and publications.

Fishback won 10 first places in major national and international photography contests; at the time of his death, he had reportedly won more money in contests than any other photographer.

He developed an accurate and reliable exposure system which Pentax included with each of their spotmeters. Fishback's system worked for both black and white and color photography.

Fishback and his wife were friends with Edward Weston Fishback took photographs of Weston at Point Lobos. The two exchanged photos and correspondence. Fishback supplied his photos for a film on Edward Weston's Daybooks; He also wrote an article "Edward Weston, A Legend in His Own Time" for Petersen's Photographic. Fishback and his wife named their son, Kurt Edward Fishback, in honor of their friend.
Collection donated by Fishback's daughter, Judy White, who, with her brother Kurt, inherited it on her father's death. Ms. White made the availability of the collection known on an Internet listserv, where the archivist saw the description and contacted Ms. White.
Collection is open for research. Some materials are restricted until 2050 and are noted in the container list.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Circuses (performances)  Search this
Photography of children -- 20th century  Search this
Photography, Industrial -- 20th century  Search this
Photographic industry -- 20th century  Search this
Photography, Advertising -- 20th century  Search this
Photography -- Schools -- 20th century  Search this
Trade schools -- 1970-1980  Search this
Photography of sports -- 20th century  Search this
Photography of the nude -- 20th century  Search this
Circus  Search this
Circus performers  Search this
Nudity  Search this
Nude in art  Search this
Airplanes  Search this
Clowns  Search this
Glamour photography -- 20th century -- United States  Search this
Sports -- 20th century  Search this
Children -- 20th century  Search this
Annual reports -- 20th century
Magazines (periodicals) -- 20th century
Correspondence -- 20th century
Photographs -- Color prints -- 20th century
Transparencies -- 20th century
Slides (photographs) -- 20th century
Photographs -- 20th century
Color slides -- 20th century
Glen Fishback Papers and Photographs, 1930-1990, Archives Center, National Museum of American History
See more items in:
Glen Fishback Papers and Photographs
Archival Repository:
Archives Center, National Museum of American History
Online Media:

Marlboro Oral History and Documentation Project

Marlboro (cigarette brand)
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Leo Burnett, Inc.  Search this
17.4 Cubic feet (86 boxes)
Collection descriptions
Archival materials
Color slides
Proofs (printed matter)
Slides (photographs)
Brazil -- advertising
Argentina -- advertising
China -- advertising
Hong Kong -- advertising
Switzerland -- advertising
West Germany -- advertising
Dominican Republic -- advertising
Scope and Contents:
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad. The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys. Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America. The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures. Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Dthe collection is divided into seven series.

Series 1: Research Files, 1943-1987

Series 2, Interviewee Files, 1986

Series 3; Oral History Interviews, 1986

Series 4: Advertising Materials, 1926-1986

Series 5: Promotional items and packaging, 1926-1986

Series 6: Publications and Research Material, 1960-1988

Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Cinematographers  Search this
T.V. commercial producers  Search this
Photographers  Search this
Accountants  Search this
advertising -- Cigarettes -- 20th century  Search this
Cowboys -- 20th century  Search this
Advertising, Newspaper -- 20th century  Search this
Smoking -- 1940-1990  Search this
Travel photography -- 1940-1990  Search this
Photography, Advertising -- 20th century  Search this
Advertising photography  Search this
Advertising campaigns -- 20th century  Search this
Cigarette industry -- 20th century  Search this
Cigarettes -- advertising -- 20th century  Search this
Advertising agencies -- 20th century  Search this
Television advertising -- Cigarettes -- 1940-1990  Search this
Advertising, magazine -- 20th century  Search this
Art directors  Search this
Copy writers  Search this
Color slides -- 1960-1990
Audiotapes -- 1980-1990
Proofs (printed matter)
Slides (photographs) -- 1950-2000
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
Online Media:

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