The microfilm of this collection has been digitized and is available online via AAA's website. Use of material not microfilmed or digitized requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Rockwell Kent papers, circa 1840-1993, bulk 1935-1961. Archives of American Art, Smithsonian Institution.
2.14 Cubic feet (consisting of 4 boxes, 1 folder, 7 oversize folders, .2 flat box, plus digital images of some collection material. )
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
1820-1960
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Beverages forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This subject category- Beverages consists primarily of printed advertisements, bill, receipts, magazine advertisements, advertising cut-outs, scattered correspondence on letterhead stationery, advertising cards, complainants' proofs, labels, articles and company related publications from manufacturers and distributors of beverages. Such beverages include mineral and soda water, ale, cider, grape juice, lime juice, ginger ale and beer. A number of these companies are major distributors of beverages and still exist today including Pepsi-Cola Company, Welch Grape Juice, Seven-Up, Royal Crown, Nehi Bottling Company, Schweppes, Perrier, Dr. Pepper Bottling Works, Hires Roots Beer, Canada Dry, Cliquot Club, Hydrox, Squirt and Coca-Cola Company. There are also a number of foreign advertisements from companies located in Denmark, England, France, Ireland, Havana, and Nicaragua. Manufacturers and dealers of apparatus for making beverages such as soda fountains, liquefied gas outfits, wine presses, cider presses, cider filters, pasteurizers, hydrometers, steam coils, evaporators, apple graters, hydraulic presses, refrigerators, etc. are also included. Materials date from 1820-1960, but the bulk is late nineteenth and early twentieth century.
Arrangement:
Arranged into 4 subseries:
Subseries 1: Manufacturers and Distributors of Beverages
Subseries 2: Manufacturers and Distributors of Equipment
Subseries 3: Publications, circa 1908-1928, undated
Subseries 4: General Information, circa 1875-1883, undated
Brand Name Index:
The following is a list of brand names for various paints and related names that appear on this list is a compilation of those found on materials in the vertical document boxes. It is not a complete list of all the brand names for beverages. The list is intended to assist researchers locate desired materials when only the brand name is known.
Brand Name Index
Manufacturer -- Brand Name
C.E. Carter -- Allen's Root Beer Extract
Northwest Fruit Juice Company -- Arabia Water
John F. Henry, Curram and Company -- Borden's Extract Beet
W.F. Glaney -- Bull's Eye Ginger Ale
J. Myer and Company -- Celery Tonic
Hance Brothers and White -- Cherry Ripe
Artesian Manufacturing and Bottling Company -- Circle A
J. Myer and Company -- Coffee Cream
Schonenberger and Noble -- Doctor Brown's Ginger Tonic
Schonenberger and Noble -- Dr. Brown's Sarsaprilla
J. Myer and Company -- Dr. Reid's White Oak
American Fruit Product -- Duffy's Apple Juice
Boyd and Fairfax -- Foxhunter Spring Water
Boyd and Fairfax -- Goulding Spring-Orange Dry Red Sherry Sip
Beecher Brothers -- Grapelet
Beecher Brothers -- Hire's Root Beer
George Jones -- Indian Rock Spring Water
Dr. H.L. Bowker and Company -- Ko-Ko Birch
Frederick Stearns and Company -- Kolavin
Northwest Fruit Products Company -- Loju
Erie Lakeside Beverage Company -- Mason's Root Beer
Hallett Table Water Company -- Non Quit Birch Beer
Pheasant Fruit Juice Company -- Phez
Ice and Cold Storage Company -- Puritas
J.G. Fox and Company -- Sireena
William Aldworth -- Swan Birch Beer
Musculet Beverage Company -- Wink
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Beverages is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Collection of the Smithsonian National Museum of African American History and Culture, Gift of the Families of Anita Williams Christopher and David Owen Williams
Object number:
2013.79.32
Restrictions & Rights:
Unknown - Restrictions Possible
Rights assessment and proper usage is the responsibility of the user.
Archives Center, National Museum of American History Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series
Series 1: Research Files, 1943-1985
Series 2: Interviewee Files, 1984-1985
Series 3: Oral History Interviews, 1984-1985
Subseries 3.1: Reference Copies, 1984-1985
Subseries 3.2: Master Tapes,1984-1985
Subseries 3.3: Original Tapes, 1984-1985
Series 4: Pepsi-Cola Video, 1946-1988
Subseries 4.1: Reference videos
Subseries 4.2: Master Copies
Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.
The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.
The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.
The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana, Beverages
N.W. Ayer Advertising Agency Records
Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center, National Museum of American History Search this
Container:
Box 29
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Archives Center, National Museum of American History Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 31, Reel 11
Type:
Archival materials
Videocassettes (u-matic)
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
