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Dan Friedman Papers

Creator:
Friedman, Dan, 1945-1995  Search this
Names:
Allgemeie Gewerbeschule  Search this
Anspach Grossman Portugal, Inc.  Search this
Bergdorf Goodman (New York, N.Y.)  Search this
Bonwit Teller & Co.  Search this
Citibank (New York, N.Y.)  Search this
Cooper Union for the Advancement of Science and Art  Search this
Cooper-Hewitt Design Archive  Search this
Gran Fury (Artists' collective)  Search this
Hochschule für Gestaltung (Ulm, Germany)  Search this
Jeffrey Deitch Art Advisory Services  Search this
National Public Radio (U.S.)  Search this
Neotu (Gallery)  Search this
Pentagram Design  Search this
State University of New York at Purchase  Search this
WilliWear (Firm)  Search this
Yale University  Search this
Deitch, Jeffrey  Search this
Haring, Keith  Search this
Extent:
16 Cubic feet
Type:
Collection descriptions
Archival materials
Stationery
Clippings
Statistics
Correspondence
Photographs
Lecture notes
Speeches
Sketches
Slides
Brochures
Mechanicals
Transparencies
Financial records
Articles
Date:
1967 - 1995
Scope and Contents:
General correspondence files contain all communications that do not pertain to a specific project. Because Friedman's personal life and business were so interconnected, many of his business associates also shared personal correspondence with the designer.,Materials in this collection document Friedman's work from 1967, as a student, until his death in 1995.

Files that document his affiliations with Yale University and the State University of New York at Purchase include administrative memos, proposals, lecture outlines, syllabi, bibliographies, examples of students' work, and design projects Friedman did for each school. A copy of the goals and objectives of the Division of Visual Arts within the School of the Arts at SUNY Purchase written by Friedman is included.

Project files include business correspondence, invoices, sketches, contracts, clippings, photographs, and slides. In the case of his graphic projects, some samples of stationery and brochures are included. Extensive documentation exists for Friedman's projects for Citibank, WilliWear, National Public Radio, and Bonwit Teller. Some correspondence is in German. Friedman's lecture notes, proposals for articles and books, and drafts of many articles are included. Clippings of articles on the designer and his work are arranged chronologically.

Research files consist of articles and Friedman's notes on topics of interest to him, such as typography, structure, simultaneity, and information theory. Photographs, slides, and transparencies of many of Friedman's projects, his sources of inspiration, and the work of his students are included.
Arrangement:
Record Groups include:

1: General Correspondence

2: University Affiliations

3: Project Files

4: Lectures and Writings

5: Clippings

6: Research Materials

7: Photographs and Slides
Biographical / Historical:
Educator, graphic and furniture designer. Born in Cleveland, Ohio, 1945. Friedman recieved a BFA from Carnegie Institute of Technology, Pittsburg, PA. He studied graphic design at Hochschule fur Gestaltung, Ulm, and studied with Armin Hofmann and Wolfgang Weingart at Allgemeine Gewerbeschule, Basel. Friedman returned to America in 1969 and began his career as graphic designer for large corporations.

He worked with the firm Anspach Grossman Portugal as a senior designer from 1975 to 1977. Friedman contributed significantly to what came to be known as "post-modern" or "new wave" typography in the 1970s. He taught graphic design at Yale University, 1970-73. He became Assistant Professor and Chairman of the Board of Study in Design at the State University of New York at Purchase, 1972-1975. Friedman designed catalogs and brochures for both universities. Friedman worked with Pentagram Design in New York City from 1979 to 1984. He designed corporate identity programs, posters, publications, packaging, letterheads, and logos, for clients such as Citibank, and Williwear.

Friedman was a long-time friend of artist Keith Haring, and designed the book, "Keith Haring", 1982. He was the author of "Dan Friedman: Radical Modernism", 1994, and co-authored with Jeffrey Deitch, "Cultural Geometry", 1988, and "Artificial Nature", 1990. He designed the books "New Italian Design", 1990, and "Post Human", 1992. He also designed furniture, lighting, screens, wall elements, and interiors. Many of his furniture designs were done especially for Galerie Noetu in Paris. Among his best known furniture designs are the 1989 Virgin Screen, 1989 Zoid sofa and chair, and the Three Mile Island lamps.

Friedman served as the Frank Stanton Professor of Graphic Design at the Cooper Union in New York city, from 1994 until his death in 1995.
Related Materials:
Cooper-Hewitt, National Design Museum, Drawings and Prints Department

Hundreds of designs for letterheads, logos, business cards, invitations, greeting cards, furniture, lighting, screens, office interiors, shoppings bags and gift boxes, calendars, packaging, weather pattern diagrams and maps, book covers, and posters

Cooper-Hewitt, National Design Museum, Applied Arts Department

"U.S.A." table and dome-shaped floor lamp.,.

Friedman's work can be found in the collections of the following museums: Museum of Modern Art, New York City; Museum of Decorative Arts, Montreal, Canada; Art Institute of Chicago, Chicago, IL; Seibu, Tokyo; Virginia Museum of Fine Arts, Richmond, VA; and Israel Museum, Jerusalem.
Provenance:
This collection was donated to the museum by the designer's brother, Ken Friedman in 1995.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Graphic designers  Search this
Packaging designers  Search this
Topic:
Packaging -- Design  Search this
Design education -- United States  Search this
Graphic arts -- United States  Search this
Furniture design -- United States  Search this
Signs and symbols -- Design  Search this
Letterheads -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Printing  Search this
Postmodernism -- United States  Search this
Posters -- Design  Search this
Book design -- United States  Search this
Genre/Form:
Stationery
Clippings
Statistics
Correspondence
Photographs -- 20th century
Lecture notes
Speeches
Sketches
Slides
Brochures
Mechanicals
Transparencies
Financial records
Articles
Citation:
Dan Friedman Papers, 1967-1995, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1277
See more items in:
Dan Friedman Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c9370065-18f4-4795-a44a-a44bdc444b6b
EDAN-URL:
ead_collection:sova-nmah-ac-1277
Online Media:

Saul Nesbitt Papers

Creator:
Nesbitt, Saul, 1920-1993  Search this
Names:
Archway Cookies, Inc.  Search this
Borden's Farm Products Co. of Illinois  Search this
Campbell Soup Company  Search this
Cooper-Hewitt Design Archive  Search this
Eastman Kodak Company  Search this
Florists' Telegraph Delivery Association  Search this
Franco American Food Co.  Search this
Lever Brothers and Unilever, ltd.  Search this
National Distillers and Chemical Corporation  Search this
Nesbitt Associates, Ltd.  Search this
P. Ballantine & Sons  Search this
Philip Morris Incorporated  Search this
Revlon, Inc.  Search this
Schick (Firm)  Search this
Scott Paper Company  Search this
Seagram Company  Search this
Collector:
Cooper-Hewitt Design Archive  Search this
Extent:
3.5 Cubic feet (11 boxes)
Type:
Collection descriptions
Archival materials
Slides
Sketches
Transparencies
Press releases
Correspondence
Photographs
Media lists
Blueprints
Drawings
Clippings
Client lists
Samples
Date:
1951-1984, undated
Summary:
Collection primarily consists of photographic materials including color slides, color and black & white transparencies, and black & white photographs; press releases, articles, correspondence, press releases, client lists, and surveys documenting the life and work of packaging, industrial, and graphic designer Saul Nesbitt.
Scope and Contents:
Series 1, Background and Biographical Information, 1951-1984

Consists of Nesbitt's resume, an artist/designer statement, list of clients and accomplishments of Nesbitt Associates, Ltd., press releases, articles, and photographs of the designer.,The materials in this collection document Nesbitt's work from 1951 through 1984.

Series 2, Records of the Public Relations Office, 1955-1963

Includes press releases and clippings describing some Nesbitt's products, his theories on consumer motivation, and the results of his surveys, as well as correspondence with members of the press.

Series 3, Correspondence, dates

Contains general office communications

Series 4, Photographic Materials, 1951-1981

Consists of color slides, color and black and white transparencies, and black and white photographs of most of Nesbitt's designs for packaging from 1951-1981.

Series 5, Samples, undated

Includes three samples of fitted presentation boxes designed by Nesbitt, as well as a prototype for a design award for Parsons School of Design in New York, and two "Multiplication" cubes commissioned by the Museum of Modern Art in New York.

Oversized materials include books jackets and booklets designed by Nesbitt, as well as some renderings for packaging designs done in color.
Arrangement:
This collection is arranged into five series:

Series 1, Background and Biographical Information, 1951-1984

Series 2, Records of the Public Relations Office, 1955-1963

Series 3, Correspondence, dates

Series 4, Photographic Materials, 1951-1981

Series 5, Samples, undated
Biographical / Historical:
Saul Nesbitt was a packaging, industrial, and graphic designer born in New York City on August 10, 1920. He was a student of sculptor Chaim Gross and studied art at many New York institutions including: Art Students League; New York University (NYU); Columbia University; Pratt Institute of Art; and the New School.

Nesbitt served in the United States Army from 1942 to 1945 where he worked as a cartographer and as the head of the visual aid section in a military intelligence training center. In 1945, he joined the staff of Harper's Bazaar magazine where he was an illustrator assisting art director Alexey Brodovich. In 1946, Nesbitt was hired by the industrial design studio of Raymond Loewy as a handletterer and packaging designer.

Saul Nesbitt worked with Lippincott Industrial Design from 1948 to 1951. He opened his own design studio, Nesbitt Associates, Ltd. in 1951. The firm specialized in package design, trademarks, and corporate identities. Some of his most recognizable designs were for the label for Campbell's Soup and the Florists' Telegraph Delivery (F.T.D.) Winged Mercury 'Interflora' figure, still used today. Nesbitt's other clients included: Franco American; Revlon; Ballantine Beer; Borden; Champion spark plugs; Kodak; Phillip Morris cigarettes; Schick razors; and Archway cookies. In addition, Nesbitt developed the "Karry Kit" for Ballantine Beer which came to be widely used and known as the six pack.

Nesbitt was known for his revealing studies and surveys of the buying needs and preferences of the "average American housewife" and consumers in general. His opinions on what he referred to as "underpackaging" were widely publicized in professional magazines and journals. In 1984, Nesbitt retired from the design field and went to California to resume his career as a sculptor until his death in 1993 at the age of seventy-three.
Related Materials:
Archives Center, National Museum of American History

NW Ayer & Sons, incorporated Advertising Agency Records (NMAH.AC.0059)

Warshaw Collection of Business Americana (NMAH.AC.0060)

Alan and Elaine Levitt Advertisement Collection (NMAH.AC.0303)

Marlboro Oral History and Documentation Project (NMAH.AC.0198)

Campbell Soup Advertising Oral History and Documentation Project (NMAH.AC.0367)

Caroline R. Jones Papers (NMAH.AC.0552)

Virgil Johnson Collection of Cigarette Packages (NMAH.AC.0645)

Revlon, Incorporated Advertising Collection (NMAH.AC.0939)

Landor Design Collection (NMAH.AC.0500)

Albert W. Hampson Commercial Artwork Collection (NMAH.AC.0561)

Borden Company 1939 New York World's Fair Collection (NMAH.AC.1063)

Smithsonian Institution

Archives of American Art

Esta Nesbitt Papers, circa 1942-1981

Smithsonian Institution Archives

Archives Collection Management Records, 1989-2006
Provenance:
Collection donated by the designer's wife, Mrs. Saul Nesbitt, in 1994.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Industrial designers  Search this
Packaging designers  Search this
Graphic designers  Search this
Topic:
Consumers -- Research  Search this
Consumers' preferences -- United States  Search this
Housewives as consumers  Search this
Labels -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Graphic arts -- United States  Search this
Design, Industrial -- United States  Search this
Packaging -- Design  Search this
Genre/Form:
Slides
Sketches
Transparencies
Press releases
Correspondence
Photographs -- 20th century
Media lists
Blueprints
Drawings
Clippings
Client lists
Samples -- 1920-2000
Citation:
Saul Nesbitt Papers, 1951-1984, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1275
See more items in:
Saul Nesbitt Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep857e2f039-d3d5-4307-a474-a5e5072e4e74
EDAN-URL:
ead_collection:sova-nmah-ac-1275

William Metzig Papers

Creator:
Metzig, William, 1893-1989  Search this
Names:
Cooper-Hewitt Design Archive  Search this
Dutton  Search this
Fawcett  Search this
Fieldcrest Mills Inc.  Search this
Heubelin, Inc.  Search this
Pelikan Ink Company  Search this
Popov Distilling Company  Search this
Metzig, William, 1893-1989  Search this
Dnr:
Murgio, Matthew, Mrs.  Search this
Extent:
16 Cubic feet
Type:
Collection descriptions
Archival materials
Clippings
Book jackets
Photographs
Slides
Drawings
Transparencies
Brochures
Advertisements
Date:
circa 1925-1979
Scope and Contents:
The materials in this collection span the years from the late 1920s to the 1970s and document Metzig's work in Germany and the United States. Little background and biographical information is available.

Project files : More than 500 examples of the designer's work, including letterheads, logos, trademarks, brochures, book jackets, magazine covers and layouts, certificates, awards, and product labels.

Printed Materials : Includes articles written by Metzig and a copy of his publication, "Art Lettering and Design," which was done for the International Correspondence Schools of Pennsylvania in 1957. This collection does not include any business records or correspondence.

Other Visual Materials : Photographs, slides, and transparencies of many of Metzig's designs.
Arrangement:
This collection is arranged into three record groups: 1) printed materials; 2) project files; and 3) other visual materials. Project files are arranged in alphabetical order by name of client. Extensive files for projects done for distilleries and publishing companies are alphabetized separately.
Biographical / Historical:
Graphic designer and artist. Born Hanover, Germany, 1893. Metzig apprenticed with a lithographer prior to establishing his own studio in the 1920s. He designed trademarks, logos, letterheads, brochures, and posters for clients. He is best known for his work for Pelikan Ink Company.

He also designed book covers, magazine covers, and page layouts. In the 1930s, Metzig became known as a leading calligrapher and advertising artist in Germany. He immigrated to the United States in 1939 and settled in New York where he taught calligraphy and did freelance graphic design until his death in 1989.
Provenance:
The collection was donated by Mr. Metzig's daughter, Mrs. Matthew Murgio, and a former student and friend of Metzig's, Lili Wronker, 1990.
Restrictions:
Permission of staff required to photograph materials.
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Illustrators  Search this
Topic:
Magazine covers -- Design  Search this
Posters -- Design  Search this
Greeting cards -- Design  Search this
Works of art  Search this
Graphic arts -- United States  Search this
Calligraphy  Search this
Graphic arts -- Germany  Search this
Graphic designers  Search this
advertising  Search this
Letterheads -- Design  Search this
Packaging -- Design  Search this
Labels -- Design  Search this
Logos (Symbols) -- Design  Search this
Graphic artists  Search this
Trademarks -- Design  Search this
Corporate image -- Design  Search this
Pamphlets -- Design  Search this
Book jackets -- Design -- United States  Search this
Genre/Form:
Clippings
Book jackets
Photographs -- 20th century
Slides
Drawings
Transparencies
Brochures
Advertisements
Citation:
William Metzig Papers, ca. 1925-1979, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1269
See more items in:
William Metzig Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ce369c1c-f477-43e0-9f8a-da8e4e9a1b5a
EDAN-URL:
ead_collection:sova-nmah-ac-1269

International Salt Company Records

Creator:
International Salt Company  Search this
Costain, Harold Haliday  Search this
Rittase, William M., 1894-1968  Search this
Extent:
3.5 Cubic feet (11 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Photograph albums
Slides (photographs)
Photographs
Transparencies
Time books
Scrapbooks
Cashbooks
Annual reports
Ledgers (account books)
Financial records
Patents
Letters
Newsletters
Date:
1881-1993
bulk 1920-1929
Summary:
The collection contains business records and photographic materials documenting the International Salt Company. The business records include correspondence, account and ledger books, a payroll book, patent and trademark information, print advertising and marketing materials, and a salesman salt display kit. The photographic materials include a series of photographs by William M. Rittase, a series of photographs by Harold Haliday Costain, a small photograph album, snapshots, and slides. The images cover all facets of the salt manufacturing and packaging operations, and include photographs taken in New York State, Michigan, and Louisiana.
Scope and Contents:
The collection contains business records and photographic materials documenting the International Salt Company. The business records include correspondence, account and ledger books, a payroll book, patent and trademark information, print advertising and marketing materials, and a salesman salt display kit. The photographic materials include a series of photographs by William M. Rittase, a series of photographs by Harold Haliday Costain, a small photograph album, snapshots, and slides. The images cover all facets of the salt manufacturing and packaging operations, and include photographs taken in New York State, Michigan, and Louisiana.

The scrapbooks contain advertisements for the International Salt Company's Sterling Salt label and other leading salt companies, especially Morton's. Much of the ephemera consists of labels, but there are also small pamphlet cookbooks. The cookbooks, prepared and marketed by various salt companies, tout recipes for tasty dishes using specific salts and expound upon the merits of salt in general, especially the medical benefits. Other clever salt-related advertising appears in conjunction with maps, buttons, song books, calendars, and health exercises.

Series 1, Business Records, 1894-1937, consists primarily of financial materials--ledgers, cash books, monthly statements, timekeeping and payroll information--for the Avery Rock Salt Mining Company (A.R.S.M.Co.), Detroit Rock Salt Company, Detroit Salt Company, International Salt Company, and the Restof Mining Company. Additionally, there is one annual report for the International Salt Company (1957) and the newsletter Saltmaker, 1964.

There are two A.R.S.M.Co. ledgers, 1898-1907 and 1907-1922. The first ledger, 1898-1907, predates the founding of the International Salt Company, and it is likely that A.R.S.M.Co was absorbed by International Salt during a merger. Documentation recorded including inventories, merchandise, labor, surplus, insurance, office expenses, legal expenses, taxes, bills receivable, directors' committee fees, fuel, candles, oil, waste and packing, rental, repairs and maintenance, interest, labor, feed, outside salary account, Cuban consignment account, and loan account. Specific persons, such as superintendents F. Rundio and Sidney Bradford, are mentioned and specific companies including Restof Mining, Joy Morton Company, Havana Mill, G. Lawton Childs & Company, International Salt of New York and various others (pages 193-212), are listed with expenses.

The Detroit Salt Company (general ledger), 1911-1913, consists of one bound volume documenting the company's assets, liabilities, expenses, earnings, advance accounts, and old accounts.

Detroit Rock Salt Company (cash record), 1912 October-1913 January, consists of one bound volume documenting cash received and cash disbursed.

International Salt Company, Inc., Independent Salt Company Division (monthly statements), 1933 October-1937 December, consists of one bound volume of general ledger trial balance sheets organized chronologically. Detailed documentation includes general expenses, assets, capital assets, liabilities, special reserves, net worth, profit and loss statements, warehousing costs and tonnage purchased.

Restof Mining Company (time and payroll), 1894 July 1-1895 March 31, consists of one bound volume of 400 pages, documenting the time and payroll for employees. The volume contains the name of the employee, the number of days worked, hourly wage earned per day, the amount earned, advances, board due, store (supplies due), rent, and any balances due. A portion of the volume is severely water-damaged.

Series 2, Trademarks, 1881-1935, consists of copies of issued trademark declarations from the United States Patent Office. The trademarks are for company names, logos, salt containers and packages, and various salt products. The trademarks are arranged alphabetically by the name of the trademark. For example, Amaessa, a trademark for baking powder and salt is filed with other trademarks beginning with the letter "A." Additional materials consist of one file folder of correspondence and printed materials about patents, trademarks and copyright laws. The correspondence relates specifically to the ownership of certain trademarks by International Salt Company, and there is correspondence from John L. Ryon, assistant sales manager and W.T. Chisolm, vice-president of International Salt Company. There are compiled lists of brand names, trademarks, and package designs for which International Salt registered at the United States Patent Office, 1926-1927. There are two examples of small cloth bags branded with "Ideal Salt" and some packaging, such as "White Lily High Grade Salt" and labels such as "Purex Free Running Table Salt." The Peter J.L. Searing trademark for salt (No. 52,963) and Chicago Sawed Salt-Block Company (No. 15,174) provide examples of ethnic imagery. A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services. Although federal registration of a mark is not mandatory, it has several advantages, including notice to the public of the registrant's claim of ownership of the mark, legal presumption of ownership nationwide, and exclusive right to use the mark on or in connection with the goods/services listed in the registration.

Series 3, Photographs, 1934-1993, is divided into five subseries: Subseries 1, Harold Haliday Costain, 1934; Subseries 2, William Ritasse, circa 1934; Subseries 3, Loose Photographs, 1969-1993; Subseries 4, Slides, circa 1970s; and Subseries 5, Album (unidentified), undated.

Subseries 1, Harold Haliday Costain, circa 1934, consists of three photographs (approximately 10 1/2" x 13") black-and-white prints mounted to 16" x 20" boards. The prints are numbered #6, #42, and #44 and depict a salt mine and equipment used in salt manufacturing located in Avery Island, Louisiana.

Subseries 2, William Ritasse, circa 1934, consists of black-and-white prints (10" x 14") signed by Ritasse which are mounted on 18 1/2" x 20" boards. The photographs are arranged numerically from #350 to #480. Many of the photographs are captioned. American photographer William Rittase (1887-1968), active in the 1920s-1930s, is known for his industrial photography. Rittase's images provide insight into International Salt Company activities such as salt manufacturing, packaging operations, general factory processes, printing salt bags, can labeling, brine storage, exteriors of buildings, crushing salt, men in the salt mines, machine shop views, and equipment.

Subseries 3, Loose Photographs, 1969-1993, consists of black-and-white and color prints, as well as transparencies depicting salt mines and related activities. Some of the photographs document a visit by International Salt Company executives to the Jefferson Island, Louisiana salt plant.

Subseries 4, Slides, circa 1970s, consists of seventeen color slides documenting salt plants, equipment and salt miners.

Subseries 5, Album (damaged mine), undated, consists of twenty-two 4" x 6 1/2" black-and-white photographs documenting the damage to a salt manufacturing plant. The photographs are captioned, but there is no indication of the geographic location of the salt plant.

Series 4, Advertising and Marketing Materials, 1920-1948, consists of two scrapbooks (14" x 17" and 11" x 16") that contain primarily tear sheets, unbound periodical pages showing an advertisement as printed, or as a proof, newspaper clippings, magazine clippings, correspondence, pamphlets, price lists, recipes, labels, periodicals, and other ephemera.

The scrapbook, 1920-1931, consists primarily of advertisements and newspaper clippings related to advertising salt products, especially for Morton's Salt and Diamond Crystal Salt. Other companies represented include Colonial Salt Company, Carey Salt Company, Jefferson Island Salt Company, Kerr Salt Company, Mulkey Salt Company, Myles Salt Company, Ohio Salt Company, Pennsylvania Salt Manufacturing Company, Remington Salt Company, Star Salt Corporation, Union Salt Company, Worcester Salt Company, and Watkins Salt Company.

The scrapbook from 1945-1948 is devoted to advertisements for the International Salt Company and Sterling Salt, which promoted salt uses for the home (table salt, curing meats, and brines), industry (rock salt for winter weather) and agriculture (killing weeds). Many of the advertisements were part of the "Pass the Salt" campaign and were featured in publications such as Woman's Day, National Provisioner, Food Industries, Hide, Leather and Shoes, Chemical Previews, and Public Works. The scrapbook is divided into three sections: institutional, weed prevention, and Lixate, a process developed by the International Salt Research Laboratory for making brine. Many of the advertisements were prepared by J.M. Mathes Incorporated.

Also included is a traveling salt kit for Sterling Salt Company salesmen, undated, featuring small glass vials of sterling salt from mines in Detroit, Avery Island, Louisiana, and Restof, New York. Each vial notes the types of salts--purified, softener, iodized, medium flake, coarse flake, granular flour, and meat.

Series 5, Posters, circa 1920s, consists of oversize advertising posters for Worcester Salt Company. There is one set of labels from an exhibit titled "I Eat Rocks! Salt of the Earth."
Arrangement:
The collection is divided into five series.

Series 1, Business Records, 1894-1937

Series 2, Trademarks, 1881-1935

Series 3, Photographs, 1934-1993

Subseries 1, Harold Haliday Costain, circa 1934

Subseries 2, William Ritasse, circa 1934

Subseries 3, Loose Photographs, 1969-1993

Subseries 4, Slides, circa 1970s

Subseries 5, Album (damaged mine), undated

Series 4, Advertising and Marketing Materials, 1920-1948

Series 5, Posters, circa 1920s
Biographical / Historical:
The International Salt Company incorporated on August 22, 1901, and in 1902, the company purchased the stock and assets of the National Salt Company, which had failed. By 1934, International Salt was a holding company for six subsidiaries: Avery Salt Company (West Virginia), Detroit Rock Salt Company (Michigan), Eastern Salt Company (Massachusetts), Independent Salt Company (New York), International Salt Company, Inc. (New York), and Retsof Mining Company (New York). All of the subsidiaries operated rock salt mines and evaporated salt plants and distributed salt. In 1940, the International Salt Company decided to sell four of its subsidiaries--Avery Salt Company, Detroit Rock Salt Company, International Salt Company, Inc., and Retsof Mining Company.

John M. Avery discovered rock salt at Petite Anse, Louisiana in 1862. Petite Anse Island was renamed Avery Island in the late 19th century. Ownership and mining of salt at Petite Anse involved numerous parties until 1886, when New Iberia Salt Company took over operations. In 1896, the Avery family began operating the mine, and they founded the Avery Rock Salt Mining Company. In 1899, the International Salt Company leased the mine.

The Detroit Salt and Manufacturing Company was founded in 1906. The company quickly went bankrupt during construction of a shaft and was acquired in 1910 by the Watkins Salt Company, which incorporated the new organization under the name Detroit Rock Salt Company. The company experienced success and the International Salt Company purchased the mine circa 1914. In 1983, International Salt closed the mine's operations and in 1985, Crystal Mines, Inc., purchased the mine as a potential storage site.

In 1885 the Empire Salt Company of New York was renamed the Retsof Mine Company, and the Village of Retsof was founded near the mine shaft. During the next 110 years, the mine grew to become the largest salt-producing mine in the United States and the second largest in the world. Before the initial collapse in March 1994, the mine encompassed an underground area of more than 6,000 acres, and the mine footprint (outer edge of mined area) extended over an area of nearly ten square miles. At the time of the collapse, the Retsof Mine was owned by Akzo-Nobel Salt Incorporated (ANSI) and, during the winter of 1993--994 operated at full capacity to meet demands for road salt throughout the northeastern United States. The Retsof Mine ceased operations on September 2, 1995, and by December, twenty-one months after the initial collapse, the mine was completely flooded.
Related Materials:
Materials held at the Smithsonian Institution

Smithsonian Institution Libraries, National Museum of American History

Trade catalogs from International Salt Company Inc., 1900s

Materials held at Other Organizations

Harvard University Archives

Ritasse, William M., 1894-1968. Photographs of Hardvard University campus and environs taken by William M. Ritasse, circa 1930.

Library of Congress, Prints and Photographs

Avery Rock Salt Mining Company, Plan. June 16, 1924 (AKZO No. 7-77-02) - Avery Island Salt Works, Akzo Salt Incorporated, Avery Island, Iberia Parish, LA

Salt Mine Village, Salt Workers' Houses No. 6, Avery Island, Iberia Parish, LA

Avery Island Sugarhouse, Avery Island, Iberia Parish, LA

State Library of Louisiana

Historic Photograph Collection contains images of salt mining at Avery Island, Louisiana.

University of North Carolina, Southern Historical Collection at the Louis Round Wilson Library

Papers for the Avery Family of Louisiana, 1796-1951
Provenance:
Tom Maeder donated the collection on June 13, 2009.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Salt  Search this
Salt workers  Search this
Salt mines and mining -- Michigan  Search this
Salt mines and mining -- New York  Search this
Salt industry and trade  Search this
Salt mines and mining -- Louisiana  Search this
advertising  Search this
Industrial photography -- 1990-2000 -- Texas  Search this
Mines and mineral resources -- Louisiana  Search this
Mines and mineral resources -- New York  Search this
Mines and mineral resources -- Michigan  Search this
Genre/Form:
Photograph albums
Slides (photographs) -- 20th century
Photographs -- 20th century
Transparencies
Time books
Scrapbooks
Cashbooks
Annual reports
Ledgers (account books)
Financial records
Patents
Letters
Newsletters
Citation:
International Salt Company Records, 1881-1993, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1158
See more items in:
International Salt Company Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8fb5589f8-c9ba-4e1d-ac7d-1ce2b4585c34
EDAN-URL:
ead_collection:sova-nmah-ac-1158
Online Media:

Mahler Product Packaging and Advertising Collection

Donor:
Mahler, Steven  Search this
Extent:
1.5 Cubic feet (5 boxes)
Type:
Collection descriptions
Archival materials
Advertising
Color photographs
Packaging
Date:
1946-2018
Summary:
The collection consists of examples of product packaging designed by Mahler and others. The packaging is for products such as snack foods, motor oil, tobacco products, and sport equipment.
Content Description:
The collection consists of examples of product packaging designed by Mahler and others. The packaging is for products such as snack foods, motor oil, tobacco products, and sport equipment. Also included are marketing guidelines and design parameters regarding particular product packaging, with photographs.
Provenance:
Collection donated to the Archives Center in 2019 by Steven Mahler.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
Occupation:
Packaging designers -- United States  Search this
Topic:
Food -- Packaging  Search this
Packaging  Search this
Packaging -- Design  Search this
Genre/Form:
Advertising
Color photographs
Packaging -- 20th century
Citation:
Mahler Product Packaging and Advertising Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1482
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ffa56391-8173-41b4-8a6c-22975c46bb2a
EDAN-URL:
ead_collection:sova-nmah-ac-1482

Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974

Creator:
Jacques Seligmann & Co.  Search this
Subject:
Hauke, Cesar M. de (Cesar Mange)  Search this
Glaenzer, Eugene  Search this
Haardt, Georges  Search this
Seligman, Germain  Search this
Seligmann, Arnold  Search this
Parker, Theresa D.  Search this
Waegen, Rolf Hans  Search this
Trevor, Clyfford  Search this
Seligmann, René  Search this
Seligmann, Jacques  Search this
De Hauke & Co., Inc.  Search this
Jacques Seligmann & Co  Search this
Eugene Glaenzer & Co.  Search this
Germain Seligmann & Co.  Search this
Gersel  Search this
Type:
Gallery records
Citation:
Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974. Archives of American Art, Smithsonian Institution.
Topic:
Mackay, Clarence Hungerford, 1874-1938 -- Art collections  Search this
Schiff, Mortimer L. -- Art collections  Search this
Arenberg, duc d' -- Art collections  Search this
Liechtenstein, House of -- Art collections  Search this
Art -- Collectors and collecting -- France -- Paris  Search this
Art -- Collectors and collecting  Search this
World War, 1939-1945 -- Art and the war  Search this
La Fresnaye, Roger de, 1885-1925  Search this
Art, Renaissance  Search this
Decorative arts  Search this
Art treasures in war  Search this
Art, European  Search this
Theme:
Art Gallery Records  Search this
Art Market  Search this
Record number:
(DSI-AAA_CollID)9936
(DSI-AAA_SIRISBib)212486
AAA_collcode_jacqself
Theme:
Art Gallery Records
Art Market
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_212486
2 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 1
  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 2
Online Media:

Antonin Heythum papers

Creator:
Heythum, Antonin, 1901-1954  Search this
Names:
New York World's Fair (1939-1940 : New York, N.Y.)  Search this
Heythum, Charlotta, ca. 1900-  Search this
Extent:
4.1 Linear feet
Type:
Collection descriptions
Archival materials
Date:
circa 1928-1954
Summary:
The papers of scenographer, graphic designer, architect, and furniture designer Antonin Heythum measure 4.1 linear feet and date from circa 1928-1954. They illustrate his career through biographical materials, writings, exhibition files, and printed and photographic material.
Scope and Contents:
The Antonin Heythum papers measure 4.1 linear feet and date from circa 1928-1954. Biographical materials include the birth certificate for Heythum's daughter Jan Antonin Columbus Heythum and miscellaneous correspondence. Writings includes draft manuscripts for two books by Heythum and his wife, Charlotta, Design for Use and Packaging Design Considerations. Typescripts of essays by Robert M. Hutchins concerning education and World War Two and a typescript titled "Industrial Design" by Donald Dohner are also included.

Exhibition files contains letters, photographs, and printed material for the International Exposition in Brno, Czechoslovakia, (1928), the Paris Exposition (1937), the San Francisco Bay Exposition (1939), the Swiss Exposition in Zurich (1939), the New York World's Fair (1939-1940), the exposition in Rome (1942), and the Cleveland International Exposition (1944). Teaching files contains materials relating to Heythum's classes at the California Institute of Technology and Syracuse University as well as a folder regarding designs created by Heythum for Gladding McBean.

Printed material includes exhibition catalogs and various publications surrounding industrial design, as well as news clippings and oversize posters. Photographic material includes photographs of the Czechoslovakian countryside, people, museums and exhibitions. Also included are photographs of industrial design materials, projects, and classes.
Arrangement:
This collection consists of six series.

Series 1: Biographical Material, circa 1935-1948 (.1 Linear feet: Box 1)

Series 2: Writings , circa 1941-1946 (.6 Linear feet: Box 1, OV 7)

Series 3: Exhibition Files, circa 1928-1944 (1.6 Linear feet: Boxes 1-3)

Series 4: Teaching Files, circa 1938-1952 (.2 Linear feet: Box 3)

Series 5: Printed Material, circa 1933-1954 (1.1 Linear feet: Boxes 3-5, OV 8)

Series 6: Photographic Material, circa 1928-1944 (.5 Linear feet: Boxes 4 and 6)
Biographical / Historical:
Antonin Heythum (1901-1954) was a scenographer, graphic designer, architect, and furniture designer who worked primarily in New York and Central Europe.

He was born in Most, Austria-Hungary, then the Austro-Hungarian Monarchy. In 1924 he studied architecture, civil engineering, and ship construction at the Czech Technical University in Prague. He joined the Devětsil art association and participated in the beginning of the Liberated Theater where he worked as a scenographer from 1924-1925. In 1932 he worked with Evžen Linhart to design a house in Na Ostrohu in a colony of houses in Osada Baba, Prague.

Heythum participated in many exhibition installations. In 1933 in Prague, he created a national glass exhibition and he worked on pavilions at the World Exhibition in Brussels. In 1938 he participated in the New York World's Fair and San Francisco Bay expositions and after the beginning of World War Two remained in the United States where he wrote a book with his wife on exhibition management titled Design for Use (1944). Heythum also founded the Industrial Design Department at the California Institute of Technology and was the head of Industrial Design at Syracuse University from 1946 to his death. He also taught at Columbia University and was a consultant for the firm of Norman Bel Geddes.

Heythum died on January 10, 1954 in the town of Rottach in southern Bavaria.
Provenance:
The Antonin Heythum papers were donated in 1985 by Arthur Pulos who received the papers from Charlotta Heythum in 1956.
Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Furniture designers -- New York (State)  Search this
Graphic designers  Search this
Set designers -- New York (State)  Search this
Topic:
Industrial design  Search this
Function:
Exhibitions
Citation:
Antonin Heythum papers, circa 1928-1954, Archives of American Art, Smithsonian Institution.
Identifier:
AAA.heytanto
See more items in:
Antonin Heythum papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9d4373047-56b4-4bb9-8482-2174a9c9e05d
EDAN-URL:
ead_collection:sova-aaa-heytanto

Alvin Lustig papers, 1935-1955

Creator:
Lustig, Alvin, 1915-1955  Search this
Subject:
Langsner, Jules  Search this
Citation:
Alvin Lustig papers, 1935-1955. Archives of American Art, Smithsonian Institution.
Topic:
Graphic arts -- New York (State) -- New York  Search this
Architectural design  Search this
Theme:
Architecture & Design  Search this
Lives of artists  Search this
Record number:
(DSI-AAA_CollID)7932
(DSI-AAA_SIRISBib)210100
AAA_collcode_lustalvi
Theme:
Architecture & Design
Lives of artists
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_210100

Oral history interview with June Schwarcz, 2001 January 21

Interviewee:
Schwarcz, June Therese, 1918-2015  Search this
Interviewer:
Fisch, Arline M., 1931-  Search this
Subject:
Noguchi, Isamu  Search this
Brancusi, Constantin  Search this
Louis, Morris  Search this
Rothko, Mark  Search this
Letchzin, Stanley  Search this
Bellas Artes (Santa Fe, N.M.)  Search this
De Vera Gallery  Search this
Japonesque Gallery  Search this
Mobilia Gallery  Search this
Pratt Institute  Search this
Susan Cummins Gallery  Search this
Sybaris Gallery  Search this
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America  Search this
Type:
Sound recordings
Interviews
Citation:
Quotes and excerpts must be cited as follows: Oral history interview with June Schwarcz, 2001 January 21. Archives of American Art, Smithsonian Institution.
Topic:
Enamel and enameling  Search this
Metal-workers -- California -- San Francisco -- Interviews  Search this
Women artists  Search this
Decorative arts  Search this
Theme:
Craft  Search this
Women  Search this
Record number:
(DSI-AAA_CollID)12744
(DSI-AAA_SIRISBib)227013
AAA_collcode_schwar01
Theme:
Craft
Women
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_227013
Online Media:

Oral history interview with Joel Philip Myers, 2007 May 1

Interviewee:
Myers, Joel Philip, 1934-  Search this
Interviewer:
Klein, Daniel, 1938-2009  Search this
Subject:
Blenko, William H.  Search this
Dreisbach, Fritz  Search this
Huchthausen, David R. (David Richard)  Search this
Lewis, John  Search this
Lipofsky, Marvin  Search this
Littleton, Harvey K.  Search this
Marquis, Richard  Search this
Ness, Bob  Search this
Popelka, John  Search this
Randall, Theodore  Search this
Smith, Paul J.  Search this
Vallien, Bertil  Search this
Alfred University  Search this
Blenko Glass Company  Search this
Donald Deskey Associates  Search this
Mint Museum of Art  Search this
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America  Search this
Parsons School of Design  Search this
Pilchuck Glass Center (Stanwood, Wash.)  Search this
Toledo Art Museum  Search this
University of California, Berkeley  Search this
University of Illinois.  Search this
World Crafts Council  Search this
Type:
Interviews
Sound recordings
Place:
Japan -- Description and Travel
Citation:
Quotes and excerpts must be cited as follows: Oral history interview with Joel Philip Myers, 2007 May 1. Archives of American Art, Smithsonian Institution.
Topic:
Craft Horizons  Search this
Art -- Study and teaching -- Philosophy  Search this
Decorative arts  Search this
World War, 1914-1918  Search this
Ceramics  Search this
Glass art  Search this
Theme:
Craft  Search this
Record number:
(DSI-AAA_CollID)13605
(DSI-AAA_SIRISBib)270854
AAA_collcode_myers07
Theme:
Craft
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_270854
Online Media:

Abril Lamarque papers

Creator:
Lamarque, Abril, 1904-1999  Search this
Names:
Abril Lamarque Creations  Search this
Art Directors Club (New York, N.Y.)  Search this
Bacardí Corporation (Puerto Rico)  Search this
Dell Publishing Company  Search this
International Brotherhood of Magicians  Search this
Iowa State University  Search this
National Press Club (U.S.)  Search this
New York Daily News (Firm)  Search this
New York Times  Search this
Oklahoma State University  Search this
Society of American Magicians  Search this
Society of Illustrators (New York, N.Y.)  Search this
United States. Department of State  Search this
University Club (New York, N.Y.)  Search this
García Cabral, Ernesto, 1890-1968  Search this
Hoffmaster, Paul  Search this
Kozlowski, Karol, 1885-1969  Search this
Lamarque, Juan Abril  Search this
Lamarque, Milagros Abril  Search this
Massaguer, Conrado Walter, 1889-1965  Search this
Portell-Vilá, Herminio, 1901-1992  Search this
Riverón, Enrique  Search this
Extent:
6.8 Linear feet
Type:
Collection descriptions
Archival materials
Scrapbooks
Drawings
Date:
1883-2001
bulk 1904-1999
Summary:
The papers of Cuban born cartoonist, caricaturist, graphic designer, illustrator, and art director Abril Lamarque papers date from 1883-2001, with the bulk of the material ranging from 1904-1999, and measure 6.8 linear feet. His papers contain biographical material; correspondence; writings; files on the many seminars and workshop he taught; scattered financial records; files concerning his business Abril Lamarque Creations; subject files; clippings; printed illustrations of his comics, designs, illustrations, and other work; seven scrapbooks; two sketchbooks, sketches and drawings by him, and artwork by others, including his sister, his brother, Paul Hoffmaster, Enrique Riverón, and H. Portell Vilá; and photographs and negatives depicting Lamarque, Lamarque at work, Lamarque's magic shows, examples of advertising, and friends and colleagues.

There is a 0.4 linear foot unprocessed addition to this collection donated in 2023 that includes biographical information, condolence letters, sketches, printed material regarding Lamarque, teaching material, printed material regarding Karol Kozlowski, photographs of Lamarque, and misc. Materials date from circa 1883-2001.
Scope and Content Note:
The papers of Cuban born cartoonist, caricaturist, graphic designer, illustrator, and art director Abril Lamarque papers date from 1883-2001, with the bulk of the material ranging from 1904-1999, and measure 6.8 linear feet. His papers contain biographical material; correspondence; writings; files on the many seminars and workshops he taught; scattered financial records; files concerning his business Abril Lamarque Creations; subject files; clippings; printed illustrations of his comics, designs, illustrations, and other work; seven scrapbooks; two sketchbooks, sketches and drawings by him, and others, including his sister, his brother, Paul Hoffmaster, Enrique Riverón, and H. Portell Vilá; and photographs and negatives depicting Lamarque, Lamarque at work, Lamarque's magic shows, examples of advertising, and friends and colleagues.

Biographical materials include of materials related to Abril Lamarque's many professional and personal associations, including the Art Directors Club, the International Brotherhood of Magicians, the National Press Club, the New York University Club, the Society of American Magicians, and the Society of Illustrators. Material types include membership cards, documents, event posters, and yearbooks. Also included are some personal documents, information on Abril Lamarque and his family, Lamarque's collection of humorous business cards, and eulogies written about Lamarque.

Correspondence is generally scattered, but includes letters to and from illustrators and artists including Ernesto Garcia Cabral, Paul Hoffmaster, Conrado Massaguer, and Lamarque's brother, Juan Abril Lamarque. Some letters are illustrated. Also included is business correspondence, subjects and correspondents including the Dell Publishing Company, the New York Times, and correspondence related to workshops and lectures, including his work at Iowa State University and Oklahoma State University.

Writings chiefly document Lamarque's career in graphic and publication design, and consist of articles, an unpublished draft on publication design, manuals, and book reviews. Also included are scripts for magic shows performed by Lamarque. Writings by others are present, and include limericks written about Lamarque by friends and an autobiography of Lamarque's wife, Milagros Abril Lamarque.

The Workshops series consists of advertisements, press releases, handbooks, publication design layout examples, and other materials related to Lamarque's career in teaching publication design workshops and seminars. Also present within the collection are various financial materials. Abril Lamarque Creations materials document Lamarque's design firm, active 1940-1941, which focused on the design and manufacture of modern decorative accessories for the home, such as serving trays, cigarette holders and jewelry. Photographs, drawings, and advertisements in this series document the product design and sales.

The collection includes several subject files concerning the Bacardi Company, the Dell Publishing Company, and Cuban caricaturist and publisher Conrado Massaguer. Files on Massaguer include illustrations, posters, magazines, clippings, and articles. The Subject Files also include materials collected about Mexican caricaturist Ernesto García, self-taught Polish painter Karol Kozlowski, and several other illustrators and political figures of interest to Lamarque.

Printed materials make up the bulk of the collection. Found are numerous examples of his design work for the New York World-Telegram and Evening Mail, the New York Daily News, the New York Times, US News-World Report, Dell Publishing Company, and others; as well as cartoons, caricatures, and illustrations by Lamarque. Clippings of the comic strip Monguito and editions of the Havana newspaper Lunes de Diario de Cuba are present. Printed material also includes posters, including Lamarque's designs for the "Aluminum for Britain" project, which he was asked to discontinue by the U.S. State Department. Also found in this collection are graphic design and illustration clippings collected by Lamarque.

Also found within the collection are seven scrapbooks containing clippings and articles, illustrations, scattered letters, photographs, invitations, artwork, and other materials detailing Lamarque's extensive artistic career and his amateur magic performances.

Original artwork includes drawings, sketches, prints, and design by-products by Abril Lamarque. Artwork by Lamarque includes silkscreens of dictators; drawings and printing plates for Monguito comics; page banners for Film Fun and other publications; and design paste-ups. Artwork created by others found within the series includes caricatures of Lamarque, sketches by Juan Abril Lamarque, and prints by Paul Hoffmaster.

Photographs included in the collection document Abril Lamarque's life and career, and show Lamarque with friends and colleagues, and performing as an amateur magician for both children and adult audiences.

There is a 0.4 linear foot unprocessed addition to this collection donated in 2023 that includes biographical information, condolence letters, sketches, printed material regarding Lamarque, teaching material, printed material regarding Karol Kozlowski, photographs of Lamarque, and misc. Materials date from circa 1883-2001.
Arrangement:
The collection is arranged as twelve series.

Missing Title

Series 1: Biographical Material, 1917-2001 (0.5 linear feet; Box 1, OV 12)

Series 2: Correspondence, 1922-1990 (0.5 linear feet; Box 1, OV 12)

Series 3: Writings, 1925-1981 (0.3 linear feet; Box 2, OV 13)

Series 4: Workshops, circa 1940-circa 1985 (0.4 linear feet; Box 2, OV 13)

Series 5: Financial Records, 1924-1989 (4 folders; Box 2)

Series 6: Abril Lamarque Creations, circa 1940-circa 1945 (6 folders; Box 2, OV 13)

Series 7: Subject Files, 1905-1996 (0.5 linear feet; Box 4, OV 14)

Series 8: Printed Material, 1883-1989 (1.5 linear feet; Box 3, 4, 6, and 11, OV 15-17)

Series 9: Scrapbooks, 1920-1959 (1 linear foot; Boxes 7-9, OV 10)

Series 10: Original Artwork, circa 1914-1988 (0.5 linear feet; Box 4, OV 18)

Series 11: Photographic Material, circa 1920-circa 1985 (0.5 linear feet; Box 5, OV 19)

Series 12: Unprocessed Addition, circa 1883-2001 (0.4 linear feet; Box 20)
Biographical Note:
Eduardo Abril Lamarque (1904-1999) was a Cuban born cartoonist, caricaturist, graphic designer, illustrator, and art director who worked primarily in New York City.

Eduardo Abril Lamarque was born in Cuba on August 28, 1904. His parents sent him to the United States in 1916 when he was twelve to study English and business administration. He lived with an American family in Brooklyn. At age 15, Lamarque's first cartoon was published in the Boy Scout section of the New York World-Telegram and Evening Mail. Four years later he created Bla-Bla, a comic strip that appeared regularly in the New York Daily News. He is credited with creating, in the early 1920s, the first Spanish language comic strip that was not translated from English. The title cartoon character, Monguito, was a hapless soul, fully dressed in business suit and hat, who kept getting into sticky situations. Lamarque produced hundreds of these strips which were picked up by the New York based United Feature Syndicate and published daily in Spanish language newspapers throughout Latin America and the United States.

When he was twenty, Lamarque returned to Cuba to work as the artistic director for the Havana newspaper Lunes de Diario de Cuba. He also published a booklet designed to teach the elements of caricature drawing. Lamarque returned to New York and was hired by the New York World Telegram and Evening Mail as a caricaturist. He produced political cartoons and caricatures for the paper, introducing his "radiocatures", which involved providing instructions on the radio for filling in a grid in the newspaper to produce a caricature of well-known figure in the news.

In 1927, at the age of 23, he became the first art director of Dell Publishing Company - a magazine empire that included Film Fun, I Confess, War Stories, Modern Screen, Popular Song, Spotlight, Radio Stars, Theatrical Page, Ballyhoo, and Modern Romances. He continued working there for 14 years.

In 1940-1941, Lamarque established Abril Lamarque Creations, a design firm that specialized in elegant and functional household objects and jewelry in a modernist tradition. His signature piece was the Pallettray, a serving tray modeled after an artist's palette and hand-finished in exotic woods.

Between 1941 and 1946, Lamarque became the first art director for the Sunday edition of the New York Times and redesigned the New York Times Magazine and the New York Times Book Review. Throughout his career, Lamarque designed and redesigned countless magazines and journals, including American Weekly, New York News, Metropolitan Life, Popular Science, This Week, US News-World Report, and others.

In 1948, Lamarque established a successful graphic design studio in New York that provided a full spectrum of design services, including annual reports, posters, product labeling, corporate publications, advertising, logos, package designs, and brochures. His clients included Barcardi Company, Con Edison, Ericcson Telephone, General Cable, Berlitz School, Lipton, Monsanto, and numerous magazines. In 1958, he was given the National Award for Graphic Design in packaging. His design for the annual American Red Cross poster was selected for the 1948 national Red Cross campaign.

His success and high demand as a publication art director, consultant, and designer was attributed to innovative design principles he based on the German Bauhaus School and its philosophy that promoted functional design principles. Lamarque reduced these principles to a set of guidelines suitable for page design and applied them successfully to a wide variety of publication and print layouts.

Lamarque's teaching experience began in the early 1940s with seminars and workshops he conducted for the publishing industry. He joined the faculty of New York University School of Continuing Education in 1958, where he taught until 1963, and later joined the Crowell Collier Institute and taught publication design workshops across the United States and Canada. He also gave workshops and courses at Oklahoma State School of Journalism.

Lamarque was a long-time member of the Society of Illustrators, Society of Art Directors, the Dutch Treat Club, National Press Club, and New York University Club. He was also an amateur magician and member of the Society of American Magicians. He performed magic acts for the annual Christmas party of the Society of Illustrators. Abril Lamarque died in 1999 at the age of 94.
Provenance:
Martha Lamarque Sarno and Lita M. Elvers assembled and donated their father's papers to the Archives of American Art, Smithsonian Institution, in 2001. Sarno donated a small addition in 2023.
Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Cartoonists  Search this
Topic:
Art -- Study and teaching  Search this
Caricatures and cartoons  Search this
Designers -- New York (State) -- New York  Search this
Illustrators -- New York (State) -- New York  Search this
Magicians -- United States  Search this
Latino and Latin American artists  Search this
Art directors -- New York (State) -- New York  Search this
Graphic arts  Search this
Genre/Form:
Scrapbooks
Drawings
Citation:
Abril Lamarque papers, 1883-2001, bulk 1904-1999. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.lamaabri
See more items in:
Abril Lamarque papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9f56b27c8-8cc8-4e01-a34d-8a8e2b95a136
EDAN-URL:
ead_collection:sova-aaa-lamaabri
Online Media:

Landor Design Collection

Creator:
Landor Associates  Search this
Landor, Walter  Search this
Names:
Mair, Francis M., 1916-1991 (commercial artist)  Search this
Extent:
68 Cubic feet (198 boxes, 4 map folders)
Type:
Collection descriptions
Archival materials
Audiovisual materials
Business letters
Business records
Personal papers
Videotapes
Interviews
Oral history
Date:
circa 1862-2002, undated
Summary:
Collection consists of the business records and original art documenting the work of Walter Landor and his design firm Landor Associates located in San Francisco, California.
Scope and Contents:
Collection documents the career of designer Walter Landor and the significant body of commercial imagery and packaging produced by Landor Associates design firm. Contains corporate and business records of Landor Associates, Landor's personal papers, oral history interviews, films, videotapes, and other audiovisual resources.
Arrangement:
Collection is arranged into seven series.

Series 1: Landor Associates Business Records, 1862-1993, undated

Subseries 1.1: Historical Background and Project Administration Files, 1941-1993, undated

Subseries 1.2: Office Files, 1960-1993, undated

Subseries 1.3: Newsletters, 1978-1986

Subseries 1.4: Scrapbooks, 1940s-1990s, undated

Subseries 1.5: Memoranda, 1956-1979

Subseries 1.6: Magazine Articles, Newspaper Clippings, and Trade Journal Articles, 1926-1992, undated

Subseries 1.7: Press Releases and Miscellaneous Files, 1982-1987, undated

Subseries 1.8: Walter Landor Reading Files, 1948-1978 (bulk 1970-1978)

Subseries 1.9: New Brochure, 1978-1983, 1978-1985

Subseries 1.10: International Files, 1938-1993, undated

Subseries 1.11: Promotional Files, 1964-1991, undated

Subseries 1.12: Conventions, Seminars, and Conferences, 1955-1989, undated

Subseries 1.13: Awards, 1937-1989, undated

Subseries 1.14: Tours, Presentations, and Parties, 1951-1986, undated

Subseries 1.15: Communication Films, 1965-1969, undated

Subseries 1.16: Client Files, 1936-1992, undated

Subseries 1.16.1: Companies A-Z, 1936-1992, undated

Subseries 1.16.2: Montedison Group S.p.A., 1971-1980, undated

Subseries 1.17: Ferryboat Klamath and the Museum of Packaging Antiquities, 1924-1992, undated

Subseries 1.18: Labels, 1862-1986, undated

Subseries 1.19: Packaging, 1949, undated

Subseries 1.20: Original Artwork, 1976-1992, undated

Series 2: Walter Landor Papers, 1939-1996, undated

Subseries 2.1: Papers, 1939-1993, undated

Subseries 2.2: Trip Files, 1954-1988, undated

Subseries 2.3: Speeches, 1948-1992, undated

Subseries 2.4: Corporate Historical Reference, 1950-1996, undated

Series 3: Photographic Materials, 1930-1993, undated

Subseries 3.1: Photographic Prints, 1930-1993, undated

Subseries 3.2: Slides, 1940-1990, undated

Subseries 3.3: Publications, 1965-1992, undated

Series 4: Landor Archives Project, 1949-2002, undated

Subseries 4.1: Lillian Sader Files, 1950-1993, undated

Subseries 4.2: Ed Scubic Files, 1968-1990, undated

Subseries 4.3: Other Associates Files, 1949-1993, undated

Subseries 4.4: Oral Histories, 1969-1994

Subseries 4.5: Archives Project Reference Files, 1939-2002, undated

Series 5: Motion Picture Films, 1944-1977, undated

Subseries 5.1: Landor Associates, 1958-1972, undated

Subseries 5.2: Educational and Training Acquired by Landor Associates, 1944-1975, undated

Subseries 5.3: Promotional Films Acquired by Landor Associates, 1958-1977, undated

Subseries 5.4: Television Commercials, Advertising and Public Service Announcements, 1964-1975, undated

Subseries 5.5: Miscellaneous Films Acquired by Landor Associates, 1967-1970, undated

Series 6: Video Cassette Tapes, 1980-1993, undated

Series 7: Audio Cassette Tapes, 1971-1991, undated
Biographical / Historical:
Walter Landor (1913-1995), son of Jewish Bauhaus architect Fritz Landauer, came to the United States in 1938 with the design team for the British Pavilion at the 1939 World's Fair in New York City. He emigrated to the United States in 1941, launching a small design firm in San Francisco. Landor started out doing package design for a largely local and regional clientele (including many West Coast wineries and breweries), although he soon developed a client list that included some of the world's largest and most prestigious corporations. Corporate identity projects were an important specialization. In addition to his own considerable design abilities, Landor had a gift for inspiring and organizing the creativity of a group of associates, and for developing lasting and productive relationships with his clients. The firm developed particular strength in its portfolio of airlines, financial institutions and consumer goods, and prided itself on a network of international clients. From the beginning, Landor linked design to research in consumer behavior, developing increasingly sophisticated methods for evaluating the effectiveness of his designs. This collection documents Walter Landor's remarkable career, the significant body of corporate identity, packaging and other commercial imagery produced by Landor Associates, and the interplay between industrial design and American consumer culture.
German Historical Institute

Walter Landor in the Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present.

The collaborative research project Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present sheds new light on the entrepreneurial and economic capacity of immigrants by investigating the German-American example in the United States. It traces the lives, careers and business ventures of eminent German-American business people of roughly the last two hundred and ninety years, integrating the history of German-American immigration into the larger narrative of U.S. economic and business history.
Related Materials:
Archives Center, National Museum of American History

Francis M. Mair Papers NMAH.AC.0548

NW Ayer Advertising Agency Records NMAH.AC.0059

Hills Bros. Coffee Company, Incorporated Records NMAH.AC.0395

Emmett McBain Afro American Advertising Poster Collection NMAH.AC.0192

Warshaw Collection of Business Americana NMAH.AC.0060

Marilyn E. Jacklar Memorial Collection of Tobacco Advertisements NMAH.AC.1224

Marlboro Oral History and Documentation Project NMAH.AC.0198

Black and Decker Collection NMAH.AC.1441

Stag's Leap Wine Cellars Documentation Project NMAH.AC.0816

Frito-Lay, Incorporated Records NMAH.AC.1263

Smothers Brothers Collection, NMAH.AC.1437

Division of Work and Industry, National Museum of American History

The division holds artifacts related to the Walter Landor and his advertising work. See accession 1993.0393.
Provenance:
Personal papers donated to Archives Center in 1993 by Josephine Landor, widow of Walter Landor; business records donated to Archives Center in 1993 by Landor Associates.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Industrial design  Search this
advertising  Search this
Industrial designers  Search this
Marketing  Search this
Genre/Form:
Audiovisual materials
Business letters
Business records -- 20th century
Personal papers -- 20th century
Videotapes
Interviews -- 1980-2000
Oral history
Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0500
See more items in:
Landor Design Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85b2af5a7-7d92-4d6e-b7fe-f715312975d4
EDAN-URL:
ead_collection:sova-nmah-ac-0500
Online Media:

Colonna, Farrell Wine Label Collection

Creator:
Colonna, Farrell: Design.  Search this
Fleckner, John A., 1941-  Search this
Farrell, John, 1944-  Search this
Crew, Spencer R., 1949-  Search this
Colonna, Ralph, 1937-  Search this
Extent:
2.1 Cubic feet
Type:
Collection descriptions
Archival materials
Packaging
Oral history
Labels
Design drawings
Audiocassettes
Date:
1975-1997
Summary:
Original artwork and final prints of wine labels, files on work for other clients, plus audio tapes of an interview of Farrell.
Scope and Contents:
The collection consists of eight series, the largest, Series I, being the wine labels. This series is arranged alphabetically by the name of the producer and each winery is in a separate folder. At times the name of the wine is different than the name of the producer and sometimes the winery produces wines under more than one name. If there is more than one name or if the name of the wine is different than the name of the producer, these other names are listed in parentheses following the name of the winery. Often the name of the winery changes, usually in minor way such as changing the designation from cellars or winery to vineyards or some combination of these terms. To the extent possible, the latest name is used. All wines produced by each winery are in the same folder. The labels consist of various preliminary drawings, more refined drawings and presentations, mounted presentations and printed labels and loose printed labels. Some or all of these types may be available for each winery. In some cases there is no indication whether or not Colonna, Farrell received the commission to create the final designs, as the only way we have of knowing that is if the final printed label is in the collection.

Series II consists of designs for various presentations to The Monterey Vineyard. The first folder contains drawings and some design mockups. The remaining four folders of the series each contains a special presentation of mounted designs. Series III is a set of handmade containers containing designs created by the firm. These special cases were carried by John Farrell and Ralph Colonna when they visited wineries to make a presentation in an attempt to obtain new business.

Series IV consists of one folder containing ideas for labels that cannot be attributed to any particular winery and older labels that were collected for inspiration. Series V is a folder containing work for clients not in the wine business. Series VI contains company information such as letterhead, a brochure and an article. Series VII is miscellaneous material and Series VIII is an interview of John Farrell conducted by John Fleckner and Spencer Crew of the National Museum of American History on April 17, 1997. There are two sets of tapes, an original and a duplicate, and only the duplicate is to be used by researchers.
Arrangement:
The collection is divided into eight series.
Biography:
John Farrell was born on Long Island, New York in 1944 and grew up in Minneapolis/St. Paul where his family had moved in early 1945. He had an early interest in art and design and started doing commercial design work while still in high school and continued to support himself as a designer in college. He attended the University of Minnesota. from 1962 through 1964 when he transferred to California State University-Hayward, from which he graduated after majoring in Art/Design. After college he moved to Denver to take a design position and then, in 1971, started a business there. In 1972 he did graduate work in design at Denver University, but did not receive a degree. Mr. Farrell wanted to return to California and in 1974 he followed his dream, settling in the Napa Valley.

Mr. Farrell started working out of his home, visiting local printers to find out who was working with them. When the printers told him "the wineries" he started talking to wine people. He said that he found a real need in Napa to put together packaging and help what were then local farming people with small businesses. Because of his skills, he was able to offer his clients a complete package, from the start of the design process to the finish.

Ralph Colonna was also born on the East Coast, in Beaver Falls, Pennsylvania in 1937. His family moved to California in 1944 when his father was transferred there and he grew up in the Upland, Ontario area of the Los Angeles Basin. He majored in advertising and graphic design at the Art Center College of Design in Pasadena, California in 1957-58, but did not graduate. From 1958 to 1961 Mr. Colonna worked for a number of design firms, until he started his own firm in Westwood in 1961. The firm moved a number of times as it grew to its maximum size of forty people. He sold the studio in 1971 and moved to the Napa Valley where he opened a gourmet cookware store, which still exists, at "Vintage 1870", an old warehouse and winery, in Yountville. While he had the store, Mr. Colonna did some graphics work for other stores in the area. The store was sold in 1978 so he could concentrate on the design business that he had started with Mr. Farrell.

John Farrell and Ralph Colonna met in 1974 and John Farrell showed his work to Ralph Colonna, who liked the work. In 1975 Mr. Colonna said he had been asked to make a presentation for a package design system to Domaine Chandon, which was just being built. Mr. Colonna and Mr. Farrell collaborated on the presentation, but did not get the job. However they enjoyed working together and decided to work together on some other projects though they kept their businesses independent.
History:
Messrs. Farrell and Colonna started to share work space and costs in 1975 and in 1976 decided to go into business in St. Helena together. In those early days, it was easy to set up a design shop and Mr. Farrell likes to say that it could be done for less than $100, as all that was needed was a T square and a drawing board.

Jeffery Caldewey had an office in the same building and was also doing early label design. In 1976 they all decided to join forces to avoid useless competition. Initially the company was a partnership called Colonna, Caldewey, Farrell: Designers. When Mr. Caldewey left the company in 1982 and went out on his own, the name of the business was changed to Colonna, Farrell: Design, the name under which it operated until October, 1999 when the name was changed to CF.NAPA. The business was incorporated in California in 1981 under the name of Design Research Institute Inc. As the company grew, it moved several times in St.Helena and in October, 1999 it moved to Napa after merging with LA6A, which also has offices in Cincinnati, Chicago and New York.

Once Messrs. Colonna and Farrell established themselves as credible package designers, many area wineries wanted to get to know them and their company. The company put together presentations and the principals went to various wineries to promote themselves. In effect they were salesmen as well as designers, but it enabled them to build relationships with various well known wineries such as Beringer, Mondavi, and Sutter Home, even though they might not be the sole supplier of design.

The wine business, however, began to change. New owners came in, many of whom had not been in the wine business before but had been doctors, brokers, etc. They were often looking for a life style change more than they were trying to make a lot of money. The idea was to live in a beautiful place and have a small business. Colonna, Farrell worked with these new people and they became a large part of the company's business.

The early Colonna Farrell designs parroted what was being done in French labeling at the time. This was a traditional look and helped establish credibility. But this changed for a number of reasons: the wineries wanted to look different from each other and Colonna, Farrell: Design didn't want to be identified with any particular "look". This led the company to establish relationships with various designers, illustrators, photographers and artists in general, in order to make its product designs more unique, a practice that continues to this day, though most of the design work is created by employees of the company.

After a while, many of the larger wineries began to be acquired by companies that were not from the Napa Valley. Often these were large conglomerates or distilleries such as Hiram Walker and Seagrams and the wineries were only a small portion of their business. This changed the complexion of many established wineries.

It also changed the way Colonna, Farrell did business, as the headquarters of the parent companies often were not in the Napa Valley. Messrs. Farrell and Colonna felt they had to pursue business where the headquarters were. This meant traveling to meet the decision makers and impress them with the company's range of services. It also led to new types of work for the company, though the focus was still in beverages. Most importantly, it meant that the principals did less and less design work and more and more sales and marketing and administration. But it also led to creating a business that was not totally dependent on the principals.

At the same time the nature of design work was changing. When the company was started, most of the work was done by hand, but today computers play a much larger role in the design process. A similar pivotal change was occurring in the printing industry as new technology allowed labels to change from simple rectangular shapes to die cuts, embossing, foil stamps, and other fanciful and complex techniques.

The company is now also involved in packaging design so that every facet of the identity of the winery is controlled. This includes, in addition to the labels, packaging, bottle shape, shipper cartons, gift packs, and promotional materials. The company also has the capability of dealing with the Bureau of Alcohol, Tobacco and Firearms and comparable regulators overseas. The business is still evolving and is now going beyond design into marketing and Colonna, Farrell, as a leader in the industry, is also evolving.
Related Materials:
Warshaw Collection of Business Americana, ca. 1724-1977 (Subject Category: Wine)
Provenance:
This collection was donated to the National Museum of American History, Archives Center on November 17, 1997 by John Farrell and Ralph Colonna, the principals of CF.NAPA, previously know as Colonna, Farrell: Design.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Wine labels  Search this
Wine and wine making  Search this
Genre/Form:
Packaging
Oral history
Labels
Design drawings
Audiocassettes
Citation:
Colonna, Farrell Wine Label Collection, 1975-1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0626
See more items in:
Colonna, Farrell Wine Label Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c66cce96-012e-4789-9b22-3467d3614239
EDAN-URL:
ead_collection:sova-nmah-ac-0626

Alvin Lustig papers

Creator:
Lustig, Alvin, 1915-1955  Search this
Names:
Langsner, Jules, 1911-1967  Search this
Extent:
4.8 Linear feet ((1,200 items partially microfilmed on 3 reels))
1 Item (1 rolled doc.)
Type:
Collection descriptions
Archival materials
Date:
1935-1955
Scope and Contents:
Biographical material; correspondence; writings; graphic designs; sketches; clippings; and photographs.
Reel 323: biographical material, including a biographical sketch by Jules Langsner; correspondence, personal and professional, 1949-55; receipts for works sold; notes and articles on design by Lustig; original design layouts of trademarks, magazine covers, paricularly LOOK magazine, book jackets, record covers, girl scout pamphlets, advertisements, and stationery.
Reel 324: sketchbook of Lustig's designs; architectural drawings; magazine and newspaper clippings; and miscellaneous materials.
Reel 421: photographs of Lustig including two taken by Maya Deren, 1944 (one copyprint microfilmed on reel 1817, fr. 786), of his fabric designs, graphic designs, furniture designs (including some marginal notes), sculpture, helicopter designs, and packaging designs; pictures of the Beverly Landau building and the Beverly Carlton Hotel in Los Angeles; office interiors designed by Lustig; and photographs of Rath House, 1948.
Unmicrofilmed material: books whose jackets Lustig designed.
Biographical / Historical:
Graphic, architectural, and book designer, New York. Studied briefly with Frank Lloyd Wright, but was primarily self taught.
Provenance:
The donor, Elaine Lustig Cohen, is Lustig's widow.
Restrictions:
Microfilmed portion: Patrons must use microfilm copy.
Unmicrofilmed portion: use requires an appointment.
Occupation:
Designers  Search this
Graphic artists  Search this
Topic:
Graphic arts -- New York (State) -- New York  Search this
Architectural design  Search this
Identifier:
AAA.lustalvi
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw978089af5-2dd1-4f4a-b7dd-399e5eb44d83
EDAN-URL:
ead_collection:sova-aaa-lustalvi

Mildred Constantine Papers

Creator:
Constantine, Mildred  Search this
Names:
Cleveland Museum of Art  Search this
Getty Conservation Institute  Search this
Museum of Modern Art (New York, N.Y.) -- Employees  Search this
Museum of New Mexico  Search this
Philadelphia Museum of Art  Search this
Rhode Island School of Design  Search this
The Ohio State University  Search this
Abakanowicz, Magdalena  Search this
Albers, Anni  Search this
Barr, Alfred Hamilton, 1902-  Search this
Barragán, Luis, 1902-  Search this
Block, Lou, 1895-1969  Search this
Bourgeois, Louise, 1911-2010  Search this
Buic, Jagoda, 1930-  Search this
Burle Marx, Roberto, 1909-1994  Search this
Cohen, Elaine Lustig, 1927-  Search this
Coiner, Charles T., 1897-  Search this
Corzo, Miguel Angel  Search this
D'Harnoncourt, Anne, 1943-2008  Search this
Danto, Arthur Coleman, 1924-  Search this
Dehner, Dorothy, 1901-1994  Search this
Fitch, James Marston  Search this
Goeritz, Mathias, 1915-  Search this
Hart, Allen M., 1925-  Search this
Hicks, Sheila, 1934-  Search this
Koch, Richard H., d. 2009  Search this
Larsen, Jack Lenor  Search this
Lionni, Leo, 1910-  Search this
Reeves, Ruth, 1892-1966  Search this
Reuter, Laurel  Search this
Roosevelt, Eleanor, 1884-1962  Search this
Shahn, Ben, 1898-1969 -- Photographs  Search this
Smith, David, 1906-1965  Search this
Ten Haeff, Ingeborg, 1915-  Search this
Vignelli, Massimo  Search this
Weisman, Donald M.  Search this
Wilder, Elizabeth, 1908-  Search this
Wilke, Ulfert, 1907-1987  Search this
Zeisler, Claire, 1903-1991  Search this
Extent:
5.3 Linear feet
Type:
Collection descriptions
Archival materials
Scrapbooks
Photographs
Illustrated letters
Transcripts
Video recordings
Interviews
Date:
1945-2008
Summary:
The papers of Mildred Constantine measure 5.3 linear feet and are dated 1945-2009. Subject files, writings, photographs, and a scrapbook provide an overview of her curatorial work in the Architecture and Design department of the Museum of Modern Art, and subsequent activities as an independent curator, and art consultant. Especially well documented is Whole Cloth, a book written with Laurel Reuter that presents an historical overview of how artists have used cloth in their work.
Scope and Content Note:
The papers of Mildred Constantine measure 5.3 linear feet and are dated 1945-2008. Subject files, writings, photographs, and a scrapbook provide an overview of her curatorial work in the Architecture and Design department of the Museum of Modern Art, and subsequent activities as an independent curator, and art consultant. Especially well documented is the book Whole Cloth that she wrote with Laurel Reuter.

Correspondence, though mostly business related, often touches on personal matters since many of the artists and art world figures with whom she corresponded were also friends. Correspondents include Miguel Angel Corzo, Arthur C. Danto, Dorothy Dehner, Allen Hart (who sent more than 40 illustrated letters), Elizabeth Wilder and Donald L. Weisman. She also corresponded with many art institutions and organizations, among them the Cleveland Museum of Art, Independent International Design Conference, El Museo del Barrio, Museum of New Mexico, Ohio State University, Philadelphia Museum of Art, and the Estate of David Smith.

Subject files reflect Constantine's activities and interests. A large portion of this series concerns Whole Cloth, a book written with Laurel Reuter that presents an historical look at how artists have used cloth in their work. Correspondence between the two authors, with artists, institutions, and others concerns researching and writing the volume. Also documented are the successes and failures of Constantine's decade long pursuit to publish the book. Other substantive files relate to the Cleveland Museum of Art, Getty Conservation Institute, Sheila Hicks, Jack Lenor Larsen, Rhode Island School of Design, and Soviet Film Posters. Files concerning the University of the Arts' 2003 Commencement include a videocassette.

Writings by Constantine are lecture material and notes. Also found are transcripts of interviews with Constantine and writings by others. Printed material includes newspaper and magazine articles about Constantine and her career. A scrapbook of printed material and photographs documents an exhibition of Latin American posters at the Library of Congress organized by Constantine.

Photographs of people include Mildred Constantine with family, friends, artists and others at public and private events around the world. Notable photographs include: Magdalena Abakanowicz, Anni Albers, Alfred Barr, Luis Barragan, Lou Block, Louise Bourgeois, Jagoda Buic, Elaine Lustig Cohen, Charles Coiner, James Marston Fitch, Mathias Goeritz, Ingeborg Ten Haeff, Ann d'Harnoncourt, Sheila Hicks, Richard Koch, Nancy Koenigsberg, Jack Lenor Larsen, Leo Lionni, Roberto Burle Marx, Ruth Reeves, Laurel Reuter, Eleanor Roosevelt, Ben Shahn, Massimo Vignelli, Ulfert Wilke, and Claire Zeisler. Also, there are photographs of artwork by a wide range of artists.
Arrangement:
The Mildred Constantine papers are organized into 8 series.

Missing Title

Series 1: Biographical Material, 1947-1997 (Boxes 1, 6; 0.2 linear feet)

Series 2: Correspondence, 1964-2008 (Boxes 1, 6; 1.0 linear feet)

Series 3: Subject Files, 1964-2008 (Boxes 2-5; 3.3 linear feet)

Series 4: Writings, 1991-2008 (Box 5; 0.2 linear feet)

Series 5: Printed Material, 1961-2006 (Box 5; 0.2 linear feet)

Series 6: Photographs, 1993 (Box 5; 0.3 linear feet)

Series 7: Artwork, 1945 (Box 5; 1 folder)

Series 8: Scrapbook, circa 1940s (Box 6; 0.1 linear feet)
Biographical Note:
Curator and writer Mildred Constantine (1913-2008) was associated with the Museum of Modern Art's Department of Architecture and Design from 1943 to 1971. She then became an art consultant and independent curator, and wrote on fiber and textiles, decorative arts, photography, caricature and cartoons.

Mildred Constantine (known as "Connie") began her career at College Art Association. Hired as a stenographer in 1930, she soon was promoted to editorial assistant for Parnassus, the forerunner of Art Journal.

Constantine left the College Art Association in 1937 to study at New York University and earned BA and MA degrees. She then continued her education at the National Autonomous University of Mexico. In 1940, Constantine worked in the Office of Inter-American Affairs at the Library of Congress; it was there that she met René d'Harnoncourt.

Influenced by her 1936 travels in Mexico, Constantine's first curatorial effort was an exhibition of Latin American posters. Drawn from the collection of the Museum of Modern Art, the exhibition was held at the Library of Congress.

At the urging of René d'Harnoncourt, The Museum of Modern Art's Architecture and Design Department hired Constantine in 1943. The majority of her 28 year tenure at the museum was spent working with the department's founder, architect Philip Johnson. As a curator during the 1950s and 1960s, Constantine's innovative exhibitions brought lesser known portions of the museum's collection to public attention. Among her exhibtions were: "Words and Images," that focused on graphic design and posters; "Polio Posters," the first Museum of Modern Art show dedicated to social issues; "Olivetti: Design in Industry;" "Signs in the Street;" and "Lettering by Hand." She also published books on Art Nouveau, contemporary package design, and other subjects.

In 1971, Constantine left the Museum of Modern Art to become an independent curator and art consultant. Exhibitions included "Frontiers in Fiber: The Americans," and "Small Works in Fiber" with Jack Lenor Larsen. Tina Modotti: A Fragile Life, Constantine's book on the photographer, actress, model, and political activist, appeared in 1974. That same year, she and Alan Fern produced Revolutionary Soviet Film Posters that focused on works from the 1920s. Her last published work, Whole Cloth, was written with Laurel Reuter and published in 1997. Constantine continued to research and write, and at the time of her death was working on a large, international survey of the study of thread.

Mildred Constantine and Ralph W. Bettelheim (1909-1993) were married for 50 years. They had two daughters, Judith and Vicki.

Mildred Constantine died from heart failure on December 10, 2008, at home in Nyack, New York.
Related Material:
Oral history interviews with Mildred Constantine were conducted for the Archives of American Art by Harlan Phillips, 1965 October 15, and by Paul Cummings, 1976 May 3-1976 August 26.
Provenance:
The papers were donated to the Archives in 2009 by Mildred Constantine's daughters, Judith Bettelheim and Vicki McDaniel.
Restrictions:
Use of origininal material requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Curators -- New York (State) -- New York  Search this
Art consultants -- New York -- New York  Search this
Authors -- New York (State) -- New York  Search this
Art historians -- New York (State) -- New York  Search this
Topic:
Textile fabrics in art  Search this
Film posters, Russian  Search this
Women museum curators  Search this
Women authors  Search this
Women art historians  Search this
Genre/Form:
Scrapbooks
Photographs
Illustrated letters
Transcripts
Video recordings
Interviews
Citation:
Mildred Constantine papers, 1945-2008. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.consmild
See more items in:
Mildred Constantine Papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9ceec1503-7840-4279-b08d-1d44f625df3e
EDAN-URL:
ead_collection:sova-aaa-consmild
Online Media:

Black Wings Exhibit and Book Collection

Topic:
Black Wings: The American Black in Aviation
Creator:
National Air and Space Museum (U.S.)  Search this
Hardesty, Von, 1939-  Search this
Names:
National Air and Space Museum (U.S.)  Search this
National Air and Space Museum -- Exhibitions  Search this
Extent:
13.38 Cubic feet (11 legal document boxes, 1 shoe box (5 x 8 inches), 6 records center boxes )
Type:
Collection descriptions
Archival materials
Correspondence
Photographs
Date:
1917-2000
bulk 1981-1986
Summary:
This collection consists of background material collected in support of the Smithsonian National Air and Space Museum (NASM) exhibit "Black Wings: The American Black in Aviation" (opened in 1982) and its companion book (published 1983) by curators Von Hardesty and Dominick Pisano, a related symposium, educational materials, and a travelling version of the exhibit. The collection contains photographs and textual materials used in the exhibit and book, internal correspondence and memoranda, and a large amount of material gathered for research purposes but not used in any "Black Wings" production.
Scope and Contents:
The core of the collection covers activities of American Black aviators between 1917 and 1981, from Eugene Bullard's service as a pilot in World War I through the first Black astronauts assigned to the Space Shuttle program in the early 1980s. Curators Von Hardesty and Dominick Pisano and other Museum staff collected and generally grouped materials to fit the four chronological sections of the "Black Wings" exhibit and related book, with a strong emphasis on the stories of individual people.

Headwinds (1917-1939) covers pioneer fliers such as Bullard and Bessie Coleman; Black aviation activities in the Chicago and Los Angeles areas; early aviators and organizers including William J. Powell, Willa Brown, and Cornelius Coffey; and long distance flights by James Herman Banning and Thomas C. Allen, and C. Alfred "Chief" Anderson and Dr. Albert E. Forsythe.

Flight Lines (1939-1945) includes the 1939 flight of Dale L. White and Chauncey E. Spencer to Washington, D.C.; the Civilian Pilot Training Program (CPT); the start of training of Black military pilots at Tuskegee Army Air Field during World War II; and training of the all-Black 477th Bombardment Group. This section and the next include U.S. Army Air Force documents and photography, and materials obtained from individual Tuskegee Airmen.

Wings for War (1943-1945) covers the experiences of the men of the 99th Fighter Squadron and later the 322nd Fighter Group, all-Black fighter units which participated in the Allied campaigns in North Africa, Sicily, and Italy during World War II, and their commander, Benjamin O. Davis, Jr.

Era of Change (1945-1981), including many materials from the U.S. armed forces and the National Aeronautics and Space Administration (NASA), covers the desegregation of the armed forces; military pilots' participation in the Korean and Vietnam wars (featuring William Earl Brown, Jr.; Daniel "Chappie" James, Jr.; Benjamin O. Davis, Jr.); general aviation (John W. Green, Jr.; Neal Loving); commercial aviation (Perry H. Young, Jr.; James O. Plinton, Jr.); and the U.S. space program, including not just the first Black astronauts (Guion S. Bluford, Jr.; Ronald E. McNair; Frederick D. Gregory; Charles F. Bolden) but many other NASA professional men and women from Project Mercury through the beginning of the Space Shuttle era.

Most of the material was photocopied from other sources such as books, newspapers, periodicals, and other archival collections, but many copy photographs and anecdotes were obtained from the aviators themselves (or their families), particularly those active in the 1930s and 1940s. The collection also contains internal Museum documents, notes, and memoranda regarding the development and implementation of the various "Black Wings" productions, including portions of exhibit scripts, book manuscripts, ephemera, and Museum photography taken at the exhibit opening and the symposium. Photographic formats include prints, copy prints, 4 x 5 inch black and white copy negatives and color transparencies, and 35mm copy slides. Quality of the photography is often fair to poor, as the copies are several generations removed from the original images.

The last six boxes of the collection (currently unprocessed) consists of material collected circa 2000 by curator Cathleen S. Lewis and Ian Cook (NASM Department of Space History) for a proposed update to the "Black Wings" exhibit. After it became clear that the exhibit was not going to be updated, Lewis transferred the material to the NASM Aeronautics Department, as Hardesty and Pisano were contemplating an update to the Black Wings book. This, too, failed to materialize, and the material was transferred to the NASM Archives in May 2018 to be added to the existing Black Wings Exhibit and Book Collection. This series was received by the Museum's Archives Division after the existing collection material had been scanned; it has not been scanned.
Arrangement:
The collection is divided into six series. The first four roughly chronological series (Exhibit, Book, Educational Outreach, and Symposium) relate to the different "Black Wings" productions, and materials within each series often reflect the four-section groupings detailed in the Scope and Content note. The next series, Research Materials, has four sub-series: Biographical Files (alphabetical by last name), Subject Files and Study Materials (alphabetical by subject), Photographic Negatives, and Photographic Prints and Illustrations. The last series houses later additions to the collection which are currently unprocessed. Materials within folders are predominantly photocopies (xerographs) and often include numerous duplicates, many unlabeled, and in no specific order. Materials relating to an exhibit often include a NASM Exhibits Department reference number (example: SE:13-L73-P58 to P59) indicating the exhibit number (13), label number (L73), and position within the exhibit (P58 to P59). Some materials are not visible online due to copyright restrictions.
Biographical / Historical:
On September 23, 1982, the Smithsonian National Air and Space Museum (NASM) exhibit "Black Wings: The American Black in Aviation" opened as part of the existing "Pioneers of Aviation" exhibit located in Gallery 208 of the museum's National Mall Building in Washington, D.C. The exhibit was dedicated to the American Black Aviator, who anonymously played a historic role in shaping the growth of modern aviation. "Black Wings" encompasses the men and women who had to overcome enormous social pressures in order to gain the right to pursue the dream of flight in both civilian, military, and commercial circles. The exhibit generated much public and media interest, and inspired the Museum to sponsor a symposium on February 25, 1983, entitled "The American Black in Aviation, A Decade of Change: 1939-1949," (working title: "Tuskegee Airmen at War") featuring presentations by historians and U. S. Army Air Forces veterans including Noel F. Parrish (Commander, Tuskegee Army Air Field, 1942-1946), George F. Roberts (Commander, 99th Fighter Squadron, September 1943 to April 1944), and pilots Lewis A. Jackson, Elwood T. Driver, and Louis R. Purnell. In conjunction with the exhibit, the Museum, working with Sid Aaronson Films, Inc., produced a set of sound filmstrip packages designed for elementary and secondary school use. In 1983, the Smithsonian Institution Press published a companion book, Black Wings: The American Black in Aviation, authored by the exhibit's curators, Von Hardesty and Dominick Pisano; a second edition was issued the following year as part of the Smithsonian History of Aviation and Spaceflight series. A Smithsonian Institution Travelling Exhibition Service (SITES) version of the exhibit began circulating to other museums and venues in June 1983, and a expanded version of the SITES exhibit (featuring additional artifacts, photography, and audio-visual materials) was displayed April 1 to August 5, 1984, at the Anacostia Neighborhood Museum (later know as the Smithsonian Anacostia Community Museum) in Washington, D.C. The original NASM "Black Wings" exhibit—with occasional updates—remained on display in the "Pioneers of Flight" gallery (later renamed the "Barron Hilton Pioneers of Flight Gallery") until 2019 when the gallery was closed due to renovations to the Museum's National Mall Building.
Related Materials:
"Black Wings: African American Pioneer Aviators" NASM Website Collection, NASM.2004.0026 [finding aid not available online]
Provenance:
National Air and Space Museum (NASM) Department of Aeronautics, Transfer, 1993, NASM.1993.0060; additional material transferred from NASM Department of Space History, 2018
Restrictions:
No restrictions on access
Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests
Topic:
Aeronautics  Search this
aeronautics, civil  Search this
Aeronautics, Commercial  Search this
Aeronautics, Military  Search this
Air pilots  Search this
Women air pilots  Search this
Women in aeronautics  Search this
African American air pilots  Search this
African American women air pilots  Search this
Women in technology  Search this
Astronauts  Search this
Astronautics  Search this
United States Air Force  Search this
World War, 1939-1945 -- Black people -- United States  Search this
Korean War, 1950-1953  Search this
Vietnam War, 1961-1975  Search this
Genre/Form:
Correspondence
Photographs
Citation:
Black Wings Exhibit and Book Collection, Acc. NASM.1993.0060, National Air and Space Museum, Smithsonian Institution.
Identifier:
NASM.1993.0060
See more items in:
Black Wings Exhibit and Book Collection
Archival Repository:
National Air and Space Museum Archives
GUID:
https://n2t.net/ark:/65665/pg27c62d0c6-784f-4db6-9a31-26160b8635a1
EDAN-URL:
ead_collection:sova-nasm-1993-0060
Online Media:

Paint By Number Collection

Donor:
Schiffman, Jacquelyn  Search this
Creator:
Palmer Paint Company  Search this
Extent:
5 Cubic feet (16 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Designs
Layouts
Sheet music
Photographs
Date:
circa 1952-1957, undated
Summary:
Collection documents the business activities of the Palmer Paint Sales Company creators and manufacturers of Craft Master Paint by Number kits. Materials Include mail order forms, photographs, advertisements, product information, newspaper and magazine articles, invoices, original artwork, trade literature, and scrapbooks.
Scope and Contents:
Collection documents the history and business activities of the Palmer Paint Sales Company primarily the sale of its products and in particular the Craft Master paint by number kits. The kits were sold as boxed sets starting with a canvas and later board printed with a blue line drawing. The drawing's numbered sections corresponded to specific paint colors which were also included in the kits along with brushes and instructions. The paint by number kits varied in size, detail, skill level, and targeted audience. The Palmer Paint Sales Company was not the only merchandiser of paint by number kits, but it was the largest and most prolific probably due to Klein's marketing skills and the artistic talents of the company's employees. The collection includes advertisements, newspaper and magazine articles, invoices, mail order forms, scrapbooks, photographs, original artwork, and trade literature. It is arranged in fourteen series: Series 1, Advertising and Promotional Materials, 1952-1955, undated; Series 2, General Motors Corporation, undated; Series 3, Newspaper Articles, 1953-1954, undated; Series 4, Photographs, 1954, undated; Series 5, Transparencies, undated; Series 6, Painting and Sketch Sets, undated; Series 7, Sketches, undated; Series 8, Paintings, undated; Series 9, Paintings with Color Sketches, undated; Series 10, Paintings, Transparencies, and Sketches, undated; Series 11, Sketches, undated; Series 12, Scrapbooks, 1953-1957, undated; Series 13, Paint By Number Kits, undated; and Series 14, Sheet Music, undated
Arrangement:
Collection is arranged in fourteen series.

Series 1, Advertising and Promotional Materials, 1952-1955, undated

Series 2, General Motors Corporation, undated

Series 3, Newspaper Articles, 1953-1954, undated

Series 4, Photographs, 1954, undated

Series 5, Transparencies, undated

Series 6, Painting and Sketch Sets, undated

Series 7, Sketches, undated

Series 8, Paintings, undated

Series 9, Paintings with Color Sketches, undated

Series 10, Paintings, Transparencies, and Sketches, undated

Series 11, Sketches, undated

Series 12, Scrapbooks, 1953-1957, undated

Series 13, Paint By Number Kits, undated

Series 14, Sheet Music, undated
Biographical / Historical:
The concept of paint by number was conceived in 1949 by Max Klein (1922-1993) engineer and owner of the Palmer Paint Sales Company and commercial artist John Daniel (Dan) Robbins (1925-2019). Klein was interested in increasing paint sales when he presented Dan Robbins, the company's creator of package designs and children's book illustrations, the challenge. Under the Craft Master name, they created kits with the assistance of other artists who helped Robbins with the task of making the outlines, creating transparent overlays, painting, printing, and proofing artwork. Both Klein's and Robbins's wives spent time painting samples for Craft Master to test and display. In 1959 Klein sold Craft Master which he set up as a separate company after the product became so successful. It has since gone through several ownerships.
Related Materials:
Materials at the Archives Center, National Museum of American History

Every Man a Rembrandt! Episode 188, May 1954, demonstrates manufacturing painting sets with numbers. Palmer Paint Sales Company, Detroit, Michigan.

Materials at the Smithsonian Institution Archives

Division of Social History, Exhibition Records Accession 04-069

Office of Exhibits Central, Exhibition Records Accession 08-051

Division of Social History, National Museum of American History

See http://americanhistory.si.edu/paint/reminiscence.html

Materials at Other Organizations

Paint By Numbers Museum

Detroit Historical Society

Detroit Historical Museum

Museum of Modern Art
Separated Materials:
Related objects located in the Division of Home and Community Life (now Division of Cultural and Community Life).
Provenance:
Collection donated by Jacquelyn Schiffman, September 21, 1997.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Art, American -- 1930-1960  Search this
Leisure -- United States  Search this
Painting -- 1930-1960  Search this
Genre/Form:
Clippings
Designs
Layouts -- 1930-1960
Sheet music -- 1920-1960
Photographs -- 20th century
Citation:
Paint By Numbers Collection, circa 1952-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0544
See more items in:
Paint By Number Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep899a7d50a-5632-4e4e-abed-328e28e1eb02
EDAN-URL:
ead_collection:sova-nmah-ac-0544
Online Media:

Nordic Ware records

Topic:
Bundt Brand Bakeware
Creator:
Nordic Ware Division, Northland Aluminum  Search this
Donor:
Dalquist, H. David  Search this
Dalquist, Dorothy  Search this
Extent:
28 Cubic feet (53 boxes and 25 oversize folders )
Type:
Collection descriptions
Archival materials
Correspondence
Photographs
Legal records
Catalogs
Financial records
Design drawings
Place:
Minneapolis (Minn.)
Date:
1940-2006
Summary:
Records of a family-owned manufacturing firm, best known for kitchenware products including the Bundt Pan and Micro-Go-Round. The collection richly documents the entrepreneurial spirit of the Minnesota firm and its history of product innovation through technical files, marketing materials, and administrative and financial records.
Scope and Contents:
The Nordic Ware collection consists of approximately twenty-eight cubic feet of records from the Northland Aluminum Company, most dealing with its Nordic Ware business. The Dalquist family recognized the importance of record keeping, and this collection documents very well the evolution of an entrepreneurial, family-owned American business from its earliest years.

Of particular interest for researchers may be the Pillsbury and Bundt Cake Pan dual marketing strategies, showcased mainly in Series 3, Marketing and Sales Records, 1948-2004, the introduction of ethnic cookware into American Culture through such dishes as the Rosettes and Timbales set and Taco dinner kit, the segmentation of product lines by price level to target consumers of differing incomes, and the issue of a trademarked term like "Bundt" becoming generic as seen in Series 6, Legal Records, 1962-1978. Series 4, Engineering Department Records, 1950-1994, provide in-depth documentation of the technical development of several of Nordic Ware's innovative products.

Series 1: Historical and Background Materials, 1940s-2006

These materials provide a history of Dave Dalquist as an entrepreneur and how this led to his ownership of Northland Aluminum Products and the Nordic Ware brand. There are histories put together by the company as well financial summaries for some years. The series contains The Nordic Ware Saga, a book edited and produced by the Dalquist family, and America at Home: A Celebration of Twentieth-Century Housewares. Both books have valuable background information on the company and how it fits into the housewares industry. There also are materials from the original business, Plastics for Industry. An undated marketing booklet, published about 1990, briefly describes the company's history and its product line and corporate structure. Additional company history is found in six installments written by Dave Dalquist under the title "From the Skipper" and covering the years 1946 to l985.

Series 2: David Dalquist Files, 1963-1993

David Dalquist, the president and founder of the company, kept these files in his office and home. Dalquist had no formal filing system and preferred to group records together as he used them. This order has been maintained as much as possible to the folder level. Several files contain information and notes from Dalquist's attendance at the National Housewares Shows and the meetings held there with his sales representatives. The annual Housewares Shows in Chicago were key events in this industry and Nordic Ware made them a high priority. The sales meetings materials include speeches Dalquist delivered. This series reveals Dalquist's involvement with every aspect of the company. It portrays an entrepreneur who began with an engineering degree, very limited capital, and no business experience. Dalquist built a multi-million dollar company while insisting on high ethical and business standards.

The several companies owned by the Dalquist family are documented in these files. There is a merger agreement between Northland Metal Finishers and Northland Aluminum. The records show the company went through several phases and had several brands besides Nordic Ware, including Minnesota Ware, DuNord, and Norcast.

Series 3: Marketing and Sales Records, 1948-2004 The Marketing and Sales Records focus mainly on the promotion of the Nordic Ware Brand and the sale and distribution of products, especially to the retail trade industry. There is evidence of how Nordic Ware presented its products to the industry and of other types of promotions to build brand awareness. These records are divided into three subseries: Subseries 1, General and Department Records, 1967-1995; Subseries 2, Promotional and Trade Sales Materials, 1958-2004; and Subseries 3, Public Relations, 1948-1992

Subseries 3.1: General and Department Records, 1967-1995

Dave Dalquist initially handled most of the company's marketing and sales, but as the company grew, a separate department was created. Among other things, this department created sketches of new product ideas that employees submitted as part of the New Product Idea meetings periodically scheduled by Dave Dalquist. Several files contain this artwork and a design notebook. There are also the files of Doug White, a Vice President of Marketing and Sales. Other art renderings, such as line art used in catalogs, are in this series.

Subseries 3.2: Promotional and Trade Sales Materials, 1958-2004

This subseries consists both of advertising geared towards the trade industry and that aimed at the consumer to promote brand image and sales. A 1970s scrapbook is a record of cross-promotional offers in which Nordic Ware and other firms advertised their products together in a single advertisement. The scrapbook also documents Nordic Ware products offered as sales premiums. The advertisements are organized by the brand co-featured in the advertisement. The Bundt Pan was the predominant Nordic Ware product in these advertisements. The Pillsbury file is especially important as it shows the building of the dual marketing arrangement which allowed Bundt Pans to be packaged with Pillsbury mixes. Nordic Ware received national publicity that it would otherwise have been difficult to generate. The Bundt Pan was integrated into magazine recipes and articles and included in mentions of other brands. These records document the remarkably brief time in which the Bundt Pan achieved national recognition.

The trade market was critical to Nordic Ware. The Sales Guides, 1982-2004, were given to regional sales representatives with information on sales promotions and incentives to representatives for sales of Nordic Ware products in specific markets. The Guides also have product descriptions, so that each representative was fully familiar with the products. Along with these guides, Nordic Ware put out trade catalogs, also found in this subseries. Although there is no master list of the catalogs, many have been hand-dated by Nordic Ware employees. Many of the models in the catalogs and the advertisements were members of the Dalquist family, neighbors, and other acquaintances.

Subseries 3.3: Public Relations, 1948-1992

These materials mainly document a series of campaigns created by Sara Jean Thomas, a public relations contractor. She worked with the marketing and sales department to build the Nordic Ware brand and to create a series of television and radio product promotions in the form of household hints. Several scripts are included here along with details of the overall campaigns. There also are files documenting the reach of these promotions. Other materials include a press kit for Chef Tell, a celebrity chef who represented Nordic Ware products for several years and who made appearances at its booth at the National Housewares Shows. New product press releases (with photographs) and general public relations files (1986-1989), along with the Marketing Communication Plans (1987-1989), give details on the planning of other public relations efforts. The trade press clippings scrapbook documents mentions of Nordic Ware and its products, competitors' advertising, and general developments in the house wares industry. Trade press clippings also are found in Series 8, subseries 4.

Series 4: Engineering Department Records, 1950-1994

The Engineering Department was vital to the success of Nordic Ware. Records in this series reveal the process by which a new product idea was developed, built, tested, and turned into a saleable product. Museum staff members selected the records in this series, occupying about five cubic feet, from a much larger group of files, roughly twenty-five feet in extent. The criteria for selection included substantive information on the design development of new products, especially those requiring substantial engineering work, and on product re-design to create cost efficiencies and resolve product problems.

Subseries 4.1: General Records, 1969-1992

These records deal with general departmental business and include incoming and outgoing correspondence and general files kept by individual engineers. They also provide operational information such as source for production materials, work orders processing, and treatment of employee issues in the department.

Subseries 4.2: Laboratory Notebooks, 1972, 1984-1993

Engineers in the department kept these notebooks mainly for developing design ideas and working out the technical logistics of bringing the designs into production. The notebooks also served as evidential records for patent disputes. The engineers signed and dated the pages of their notebooks as proof of when ideas were conceptualized and who recorded them.

Subseries 4.3: Product Files, 1976-1993, undated

These records originally were organized by product number, but no index to the numbering system accompanied the records so files of like products were grouped together. The Micro-Go-Round, Oven-Aire, and Wok are the most thoroughly documented. The records include blueprints at various stages of the products development, work orders for research and development, outside quotations, invoices, quality control tests and guidelines, memoranda to and from other company offices about product development, and other types of operational materials. Most of these products had multiple versions, and evidence of ongoing testing and modification is seen in the records.

These records document some of the innovation that made Nordic Ware an important presence in the housewares industry. The Micro-Go-Round was a particularly revolutionary product at the time, and the records show how the company recognized a need for the product and did what was necessary to develop it, although it had little or no experience with microwave technology. Micro-Go-Round records also are found in Subseries 5 of this series. The Oven-Aire required extensive development efforts to bring to fruition. The idea behind this product was to make conventional ovens cook more evenly and operate like a convection oven. The records include photographs of the original working model, tests done in some of the engineers' home kitchens, and comparison photographs of foods cooked with and without the device. Though the product never took off in the market, the invention and development process is documented here from the perspective of the several parties who worked on it. To a much more limited degree, records for some of the other products -- like the Popgun Popcorn Popper and the Supremer Ice Creamer --demonstrate the design and development process. There is even information about packaging design for some of the products.

Subseries 4.4: New Product Ideas Files, 1976-1993

These records document Nordic Ware's efforts to identify and develop a stream of new products and to involve employees in that process. They include product ideas submitted from outside the firm but primarily relate to New Product Meetings at which employees shared their own ideas. The meetings often included voting for the best ideas and for those that would be most feasible to manufacture. Most of the files contain original artwork, usually brought to the meeting by the marketing department. They also include lists of product ideas and who submitted them, ballots for the voting on the best ideas, and notes taken at the meetings. Several files have memoranda to the employees encouraging submission of ideas outside the annual meeting cycle. Related materials are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 1, General and Department Records, 1967-1995.

Subseries 4.5: General Research and Development, 1976-1993

This subseries mainly contains files on the development of microwave cookware products and the Micro-Go-Round. Dr. T.K. Ishii, a leading researcher in microwave technologies from Marquette University, served as a consultant to Nordic Ware. He advised on technical problems and explained processes to the Nordic Ware engineers to enable them to develop products. Other materials deal with the application and certification process for Underwriters Laboratories, an independent organization that tested products and certified them as meeting its safety standards.

Subseries 4.6: Patent Materials, 1950-1994

Many records in this subseries deal with the patent application process. An outside legal firm submitted Nordic Ware's applications and negotiated with the Patent Office. The records include correspondence surrounding patent disputes and sworn affidavits by engineers submitted as proof of their work. Several reference files of non-Nordic Ware patents are in this subseries. Many were sent by the law office to Nordic Ware engineers to keep them current on new developments.

Subseries 4.7: Trade Associations, 1977-1994

These records reflect the participation of Engineering Department staff in trade associations, especially The Society of the Plastics Industry, Inc. Lloyd Keleny and several others were involved with the Microwave Oven Cookware Committee. The Society was concerned with the absence of standards for microwave ovens and the resulting problem that cookware used in these ovens was not always effective. The Committee gathered data and encouraged the microwave industry to recognize that consistency was needed. There also are files from the Frankfurt International Housewares Fair, 1994. Nordic Ware tried to build its presence internationally, and fairs such as this were opportunities to meet foreign manufacturers and distributors. They also enabled the company to see what was happening on a global level.

Series 5: Financial Records, 1948-1982

These records include financial information for Nordic Ware and other Dalquist interests, including Maid of Scandinavia Company, when it was still joined with Northland Aluminum Products, and the Minnesota Brand of Cookware. The intermixing of financial reports, invoices and receivables, petty cash receipts, and bank statements for the various enterprises demonstrates the close relationship of all of the beginning operations of the Dalquist family. There are many examples of consolidated financial information in the records including the balance sheets, combined financial reports, income statements, and the audit reports. Of particular interest is the accounting ledger (1949-1950) for Plastics for Industry, the Dalquist brothers' original company. It has handwritten entries and shows the company's simplified bookkeeping system. It also provides important financial data on the startup capital and the progress in the first year of business.

Reports created by the research firm Dunn and Bradstreet contain information submitted by the Dalquists to prove their credit worthiness to lenders. Several loan agreements document the company's practice of borrowing money on future earnings in order to meet operating expenses and finance innovation. Machinery owned by Nordic Ware is listed in several factory inventories. The firm also leased machinery instead of buying in order to save money. Inventory summaries (1950-1978) detail the numbers and value of the unsold product then on hand.

Though Nordic Ware stock was never traded publically, there was an employee shareholder plan that included profit sharing. Records in this subseries document the evolution and operation of the plan, including one employee's case for a public offering of the company stock. At some point Dave Dalquist did consider making the company public but decided to maintain private ownership. The emphasis on taking pride and ownership in the company was often repeated in memoranda that Dalquist wrote to employees about stock options. The records show that he was very conscious of morale and high standards of work within the company.

Series 6: Legal Records, 1962-1978

The bulk of these records deals with trademark issues, especially Nordic Ware's creation, licensing, and protection of the "Bundt" mark. Included are copies of correspondence with the law firms that handled applications to the Patent and Trademark Office and correspondence from that office. Correspondence and legal papers document licensing negotiations with Pillsbury and others. In several instances Nordic Ware took legal steps when the Bundt Pan trademark was being misused.

Series 7: Recipes and Cookbooks, 1966-2004, undated

This series is comprised of a large selection of cookbooks and recipe files maintained by Dotty Dalquist and reflect her active role in business activities. She did much of her cooking and experimenting in a test kitchen in her own home and was integral to the preparation of foods to be photographed in Nordic Ware products. These photographs demonstrated the use of the products and were included in the advertisements, catalogs, and product or recipe brochures.

Subseries 7.1: Dotty Dalquist Recipe Files, bulk 1950s-1970s, mainly undated

Dotty Dalquist kept recipes, product booklets, notes, and other materials to aid in the development of her own recipes. She organized much of the material by food type, but she also had several files for specific Nordic Ware products. The Bundt Pan was a major product, and the files on it reflect that. As Nordic Ware sought new ways to promote the use of its products, Dalquist's development of new and inventive recipes was a major part of that effort.

Subseries 7.2: Bundt Pan Cookbooks, 1966-2004

Nordic Ware published several books by Dotty Dalquist to promote use of the Bundt Pan. Pillsbury and other firms also published their own books. Pillsbury incorporated its products into the recipes to promote the dual product relationship between the Bundt Pan and the Pillsbury brand of cake mixes. These books were sold in stores and added as premiums to go along with the purchase of the other products.

Subseries 7.3: Other Recipe and Public Relations Materials, 1970-1996, undated

Recipe contests and a cookbook were among the efforts to involve employees with the Nordic Ware products and to generate new recipes and ideas. These files include photographs and entries and correspondence about these employee activities.

A file of correspondence, mainly to and from Dotty Dalquist, concerns problems consumers encountered using specific recipes that she had published. Consumers also wrote about recipes they had tried on their own and could not get satisfactory results with a Nordic Ware product. Dalquist's problem-solving efforts were an example of the personal customer service in which Nordic Ware took pride.

Series 8: Non-Nordic Ware Reference Materials, 1940-2001, undated

The materials in this series were used by Nordic Ware as reference resources. They have been organized into subseries by type.

Subseries 8.1: Sponsored Cookbooks, 1943-1996, undated

Dotty Dalquist collected cookbooks published by a wide range of manufacturers and trade organizations. The cookbooks are arranged in alphabetical order by the name of the sponsor. Many companies, such as Pillsbury and General Foods, put out these kinds of books to promote their own brands. This may have influenced Dalquist's creation of her own Bundt Pan cookbook.

Subseries 8.2: Product Guides (some with recipes), 1940-1992, undated

These product guides, for appliances and other items used in Dotty Dalquist's kitchen, include use instructions and, often, recipes. Nordic Ware often included recipes in the print materials packaged with its products and associated with its advertising.

Subseries 8.3: Home and Food Related Ephemera, 1950-1980, undated

These materials include booklets of general household hints, recipe cards published by various organizations, and information on food processes.

Subseries 8.4: Periodicals, 1967-2001

Several scrapbooks in this subseries contain clippings from various trade publications. Some focus on Nordic Ware and Northland Aluminum Products in articles or advertisements while others contain industry, including competitors', product advertisements. There are several issues of trade periodicals with Nordic Ware related stories. Trade press clippings also are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 3, Public Relations, 1948-1992.

Subseries 8.5: Newsletters, 1961, 1973-1987, undated

Most of these newsletters were for reference use with Nordic Ware's microwave cookware projects. With its extensive line of these microwave products, there was an active effort to stay up to date with the field. The firm also tried to find different kinds of foods and recipes that could be prepared using a microwave oven.

Series 9: Photographs, 1940s-2006, undated

This series consists of a wide range of photographic prints re-housed in archival sleeves and assembled into a single binder. The photographs are arranged roughly by image content and document the Dalquist family and employees; factory and offices scenes, including a series of black and white images by Mel Jacobsen, a commercial photographer; and product displays at trade shows and other locations. The photographs also include a few images of Nordic Ware products and of baked foods and black and white images of plastic molds created by Plastics for Industry. Most of the photographs are undated and many are unidentified. There is a View Master viewer with one viewing card containing photographs assembled for Nordic Ware's sixtieth anniversary in 2006. Series 2, David Dalquist Files, includes five photographs of foods baked in Bundt Pans. Series 3, Marketing and Sales Records, Subseries 1, General and Department Records, 1967-1995, has photographs of a factory outlet store and product displays.
Arrangement:
The collection is divided into nine series.

Series 1: Historical and Background Materials, 1940s-2006

Series 2: David Dalquist Files, 1963-1993

Series 3: Marketing and Sales Records, 1948-2004

Subseries 1, General and Department Records, 1967-1995

Subseries 2, Promotional and Trade Sales Materials, 1958-2004

Subseries 3, Public Relations, 1948-1992

Series 4: Engineering Department Records, 1950-1994

Subseries 1, General Records, 1969-1992

Subseries 2, Laboratory Notebooks, 1972, 1984-1993

Subseries 3, Product Files, 1976-1993, undated

Subseries 4, New Product Ideas Files, 1976-1993

Subseries 5, General Research and Development, 1950-1994

Subseries 6, Patent Materials, 1950-1994

Subseries 7, Trade Associations, 1977-1994

Series 5: Financial Records

Series 6: Legal records

Series 7: Recipes and Cookbooks

Subseries 1, Dotty Dalquist Recipe Files, 1950s-1970s, undated

Subseries 2, Bundt Pan Cookbooks, 1966-2004

Subseries 3, Other Recipe and Public Relations Materials, 1970-1996, undated

Series 8, Non-Nordic Ware Reference Materials

Subseries 1, Sponsored Cookbooks, 1943-1996, undated

Subseries 2, Product Guides (with some recipes), 1940-1992, undated

Subseries 3, Home and Food Related Ephemera, 1950-1980, undated

Subseries 4, Periodicals, 1967-2001

Subseries 5, Newsletters, 1961, 1973-1981, undated

Series 9: Photographs, 1940s-2006, undated
Biographical / Historical:
In 1946, the year he returned from Navy service in the Pacific, H. David (Dave) Dalquist (1918-2005) joined his brother Mark to launch a new manufacturing firm, Plastics for Industry, in Minneapolis. The two University of Minnesota graduates soon were making foundry patterns and industrial plastic products for area businesses, as well as aluminum consumer cookware. Among their earliest products were ebelskiver pans, krumkake irons, and rosette irons, essential kitchen tools for the area's large Scandinavian population. Their first employee, Donald Nygren, remained as head designer for many decades.

In 1950, the brothers bought Northland Aluminum Products, a small firm with a line of "Nordic Ware" products including griddles and steak platters. The same year, Dave Dalquist created a cast aluminum, fluted cake pan at the request of two local women, members of the Hadassah organization. The women sought to replicate a heavy mold used in Europe. Northland Aluminum registered the trademark "Bundt" for the new product and began to sell it to local department stores. (The women sold manufacturing "seconds" as a fund raiser for their group.) Mark Dalquist created a firm, Maid of Scandinavia, to market products by mail. It separated from Northland Aluminum in 1963. Over the years, Northland Aluminum increasingly used "Nordic Ware" to identify itself for marketing and public relations purposes.

Northland Aluminum created a subsidiary finishing and coating firm, Northland Color Anodizing Company, in 1962. In 1964, Northland became one of the first to license the use of Teflon from its inventor, DuPont, and non-stick products became an important part of the company's line. Northland also did coating work for many industries including medical, computer, and commercial food processing. For many years Northland also had a division to produce heads for video recording machines. Product sales reached $1,000,000 in 1964.

During the 1960s, Nordic Ware grew slowly, gradually increasing its product line to include specialty baking and cookware items and stove-top cookware. The company also expanded its production capacity and built its sales and marketing capabilities, including a national network of sales representatives working on commission. Dorothy Dalquist, Dave's wife, played a vital role in the company's history. She joined him at crucial annual sales conventions to demonstrate products, tested new products, and developed recipes for them in her home kitchen. Additionally, she represented the firm in public relations activities.

Although the Bundt Pan was only one of many Nordic Ware products, it became a national celebrity in 1966 when a Texas woman used it for her prize-winning Tunnel of Fudge Cake in the immensely popular Pillsbury Bake-Off Contest. In 1970, Nordic Ware licensed the Bundt trademark to Pillsbury for use with a line of cake mixes. Customers received a cake pan at a small additional price with the purchase of the packaged mix. Although this pan was spun of light aluminum, not cast like the original models, the Pillsbury promotion was very successful. In addition to the classic Bundt design, the company began producing special designs, including a cathedral, a castle, a rose, a heart, and, in 2006, a stadium shaped pan. The Bundt Pan continues to be the most popular cake pan in America, and the company estimates it has sold sixty million pans over the past six decades.

Despite the steady popularity of the Bundt Pan, Dalquist and his firm knew that the spike in Bundt Pan sales resulting from the Pillsbury promotion was temporary, and they continued their strategy of seeking new products to buoy overall sales revenues. In 1978 Nordic Ware developed a "new thermoset plastic molding technology to create an extensive line of cookware designed to work in both conventional and microware ovens." In these same years, as microwave oven use rapidly spread, Nordic Ware developed its second celebrity product. Designed by the company's own engineers, the Micro-Go-Round was promoted in print and television advertising and is still its most successful product. Since then, Nordic Ware has introduced a wide range of new products, some of them successful (for example, nonstick Barbecue Grill Cookware), others not (including a device to create convection currents in a baking oven and a bicentennial cake platter). Northland Aluminum holds at least twenty-five patents for its products.

Today David Dalquist (born 1949) -- son of founder "Dave Dalquist" and, like his father, an engineer -- heads Nordic Ware. He has been involved with the company for his entire working life with major executive responsibilities since the early 1980s. David Dalquist's mother, Dotty, is on the Board of Directors and serves as Corporate Secretary. David's three sisters—Corrine, Linda, and Susan—are also involved in the business. The firm employs between 200 and 400 people and continues, as a point of pride, to manufacture its products in the United States. The family has refused numerous buyout offers. Nordic Ware has managed to design and market products for the large, low price retailers, including Wal-Mart, and for the upscale, specialty gourmet market. Williams-Sonoma, a leader in the latter field, has exclusive sales for a small number of new Nordic Ware products each year.

For its sixtieth anniversary, Nordic Ware produced a company history, H. David Dalquist, The Nordic Ware Saga: An Entrepreneur's Legacy (Kirk House Publishers, Minneapolis, 2006). The volume provides edited recollections of "Dave," many family members, and other employees drawn from oral history interviews. This finding aid is based largely on that information, other historical sources within the collection, and visits to Nordic Ware offices by National Museum of American History staff members Paula Johnson and Nanci Edwards (June 2006) and Paula Johnson and John Fleckner (August 2006).
Related Materials:
The Division of Work and Industry holds thirty-six objects from Nordic Ware (Accession # 2007.0034), including Bundt Pans in a variety of shapes, foundry patterns and molds for Nordic Ware products, a wood panel display of products manufactured by Plastics for Industry, three versions of the Micro-Go-Round, and other kitchenware products.
Provenance:
This collection was donated by Dorothy M. Dalquist and H. David Dalquist in 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Ethnic food industry  Search this
Cookery, American  Search this
Kitchen utensils  Search this
Aluminum  Search this
Kitchen utensil industry  Search this
Baked products  Search this
Bakery equipment and supplies industry  Search this
Baking pans  Search this
Baking  Search this
Genre/Form:
Correspondence -- 1950-2000
Photographs -- 2000-2010
Legal records
Catalogs
Correspondence -- 2000-2010
Financial records
Photographs -- 20th century
Design drawings -- 1950-2000
Citation:
Nordic Ware Collection, 1942-2006, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0980
See more items in:
Nordic Ware records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep894dc31f0-f3a9-457d-9097-4906863295b5
EDAN-URL:
ead_collection:sova-nmah-ac-0980
Online Media:

Hanna Lore Hombordy Papers

Creator:
Hombordy, Hanna Lore  Search this
Names:
A.W. Lewin (Firm)  Search this
Colonial House Candies  Search this
Cooper-Hewitt Design Archive  Search this
General Electric Company  Search this
Houbigant, Inc.  Search this
Kohn Bros.  Search this
L.S. Brach Manufacturing Corporation  Search this
Museum of Modern Art (New York, N.Y.)  Search this
Pratt Institute. Department of Graphic Arts  Search this
Berkowitz, Irving  Search this
Schaus, Christian Frederick, 1959-  Search this
Young, Bill  Search this
Extent:
0.5 Cubic feet
Type:
Collection descriptions
Archival materials
Photographs
Drawings
Trade catalogs
Advertisements
Clippings
Date:
[194-]-1955
Scope and Contents:
The project files include booklets: "Elements of Design" (1953-54); "Appearance Design" (1954); packaging and label designs and prototypes, photographs of drawing machinery, clippings, and misc. designs and printed advertisements for shoes, antennas, and candies.,This collection documents Hombordy's work as a graphics designer in the late 1940s and 1950s while employed at A.W. Lewin, General Electric, and Houbigant, Inc.
Arrangement:
Unprocessed; The archive material consists of labels, booklets, drawings, photographs and printed materials related to Hanna Lore Hombordy's work while employed at A.W. Lewin advertising agency, General Electric and Houbigant, Inc. in the 1940s-1950s.
Biographical / Historical:
Hanna Lore Hombordy (née Galle) holds a BFA, with honors, from the School of Art and Design, Pratt Institute, New York. Before moving to Ventura, Calif. in 1973 her main occupation was in the field of creative design and graphic arts. She was employed as a designer by General Electric Co. in the Appearance and Design department; Houbigant, Inc. doing packaging design; and advertising agencies in New York doing catalog design, newspaper ads, and illustrations. Since 1973 most of her art has been three-dimensional.

Recent work has been included in twenty national juried shows and in 1987 she received the Monarch Best Tile Award. In California, she won an Award of Merit at the State Fair. Locally, she has received numerous awards, among them 1st place in the Thousand Oaks City Competition, the Oxnard Art Association Competition, the Ventura Assembly of the Arts and the Ventura County Fair. She has had fourteen solo exhibits in the southern California area. Hombordy works at her studio home in Ventura, Calif. She creates clay and sculpture and vessels as well as decorative custom tiles and house numbers. She does research and experimental work in clay and uncommon fine art materials such as expanded polystyrene foam. Discoveries in airbrushing on clay are documented in the December 1991 issue of Ceramics Monthly. An article on her work has been published in Ceramic Review, the British ceramics magazine. Recent publications include: Pottery Making Illustrated (Spring 1999) and Clay Times (November 2000 and 2001).
Related Archival Materials:
Works by Hombordy are in the Nora Eccles Harrison Museum of Art collection in Logan, Utah; Moorpark College, UCSD, Santa Paula Savings and Loan, and Monarch Tile Co., in Texas.
Provenance:
Collection donated by Hanna Lore Hombordy in 1993.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Packaging designers -- United States  Search this
Graphic designers -- United States  Search this
Topic:
Commercial art -- Sources -- History -- 20th century -- United States  Search this
Genre/Form:
Photographs -- 20th century
Drawings
Trade catalogs
Advertisements
Clippings
Citation:
Hanna Lore Hombordy Papers, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1273
See more items in:
Hanna Lore Hombordy Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81b8d8577-d3cb-483e-b69d-21ba5fa1a25d
EDAN-URL:
ead_collection:sova-nmah-ac-1273

Krispy Kreme Corporation Records

Creator:
Krispy Kreme Doughnut Corporation.  Search this
Names:
Rudolph, Vernon Carver  Search this
Extent:
16.5 Cubic feet (40 boxes, 2 oversized folders)
Type:
Collection descriptions
Archival materials
Albums
Color negatives
Motion pictures (visual works)
Color prints (photographs)
Business records
Commercials
Photographs
Training films
Videotapes
Date:
1932 - 2009
Summary:
Correspondence, administrative records, operational records, company newsletters, news clippings, photographs, photograph albums, and audio-visual materials.
Scope and Contents:
Series 1: History of Krisy Kreme, includes records and materials which document the history of Krispy Kreme Doughnut Company and Corporation. Included are stories about the company and its founder, Vernon Rudolph ("A Man and an Enterprise" is in booklet form while "Brief Outline of the History of Krispy Kreme" is 115 pages) and also a story about the employees and facilities of the Corporation; a report that includes the organization's history and brief biographies of the management team; and overall operating reports from 1948 and 1950. There is also information pertaining to Krispy Kreme's association with Beatrice Foods Company as well as a biography of William Lewis Rudolph, brother of Vernon. This series also contains a draft (from 1952) of a report to the Government Purchasing Agencies about Krispy Kreme's mix plant operations, comprising a detailed list of equipment, cost controls, and a chronology of Krispy Kreme store openings. These are located in a folder marked "Historical Data." There is also a folder entitled "Vernon Rudolph" which contains a photocopy of two photographs -- one is of the front of a house while the other is of a family -- and a funeral tribute, dated 1973, to Vernon Rudolph.

Series 2: Administrative Records, contains those records which deal with the overall operation of the Krispy Kreme Doughnut Company and Corporation. This series is arranged into the following subseries:

Subseries 2.1: Correspondence, contains copies of letters to and from Vernon Rudolph and vendors, banks, Krispy Kreme stores and office personnel, local organizations, government agencies. The dates range from the 1930s through 1972. There is one original letter and its accompanying envelope from 1939. Subseries 2.2: Executive Records, contains the articles of incorporation, bylaws, minutes, and resolutions of the Board of Directors. The dates range from 1946-1977. This subseries also includes an organizational chart from the mid-1970s as well as an article of incorporation for Frozen Products, Inc., a subsidiary of the Krispy Kreme Doughnut Corporation. There is also an Incorporation Plan from 1946 that includes a plan of organization, bills of sale, and a balance sheet. The folder marked "Miscellaneous," contains minutes from the first meeting of the incorporators in 1946 and a short note from 1952 concerning floor space at the Ivy Street plant. Subseries 2.3: Financial Records, ca. 1940-1996, includes annual and audit reports, gross sales statements for the company and the corporation as well as for doughnut mix. This subseries also contains balance sheets, a general accounting ledger, and operating reports. In the folder "Canceled Checks," there are signed checks by Vernon Rudolph as well as a handwritten listing of expenses that is titled "Personal Bank Records." There is also a prospectus dated from 1975 which is one year before the merger with Beatrice. Subseries 2.4: Legal Records, 1947-1982, deals mostly with trademark issues. It contains the correspondence and registration applications pertaining to trademark laws. Also included are the actual trademark registrations from all 50 states (since expired) as well as a list of expiration dates for the registrations. This subseries also contains correspondence between Krispy Kreme and Prudential Insurance Company concerning loans. There is also a folder "Miscellaneous Agreements and Contracts" that contains a lease agreement from 1957 and an accident claims agreement from 1955. Subseries 2.5: Personnel Records, dates range from the 1950s-1985. It includes information concerning employee benefits and manuals on selling doughnuts and running doughnut machines. Female employees are provided with guidelines in both a booklet, ca. 1963, titled "Salesgirl," and a plaque from the early 1960s that instructs them on appearance, retail manner, and attitude. Also contained in this subseries are award certificates given for years of service and a photograph of service award pins, jewelry, watches, and a clock. Other certificates were those for Associates and store operators certifying that they are fully capable and properly trained to operate a Krispy Kreme store. In the "Miscellaneous" folder, there are memorandums to employees, want-ad clippings, and a thank you card from the Corporation to its employees for 50 years of success. Subseries 2.6: Professional Associations, contains a certificate of membership into the US Chamber of Commerce, 1955. Subseries 2.7: Stock Records, deals with the purchase and sale of stocks from 1947-1975. There are copies of two agreements -- one regarding Krispy Kreme selling an employee stocks and the other concerning Krispy Kreme buying stocks in the Pinebrook Real Estate and Development Corporation. The folder "Stockholders," contains a 1950 end of year letter to stockholders and a brief report on a court case entitled "How Not to Sell Company Stock to Key Employees" from a 1949 newsletter, "Estate and Tax Letter." There is a stockholders ledger dated 1947-1975 which also has a list of stockholders attached to one page. Subseries 2.8: Testimonial Letters, are from customers and date from 1994-1997. In some cases, Krispy Kreme responses were attached with the original, in others they were not. All the letters are copies of the originals and are on acid-free paper. Subseries 2.9: Miscellaneous, contains drawings and pictures of the Corporation headquarters in Winston-Salem, NC, and of exterior store signage. It also includes logo designs from the 1960s through 1989, samples of stationery, a brochure for and a photograph of the Krispy Kreme plane, and a program for the 1994 Krispy Kreme Annual Conference. There is also a folder containing Holiday greeting cards from Krispy Kreme management and a program from their 1990 Christmas party. Series 3: Operational Records, contains those records which pertain to all aspects of the production and sale of Krispy Kreme doughnuts. This series has the following subseries:

Subseries 3.1: Advertising and Promotions, ca. 1947-1993, contains small and full page newspaper advertisements from 1947 through 1993 (including some undated advertisements), the mats and layouts that the retail stores used in their own in-store advertising, and information and correspondence concerning billboard advertising. This subseries also includes television commercial storyboards and an audience pre-test report for three of them. There is also materials on the different promotions Krispy Kreme used. The "Miscellaneous" folder contains a variety of indoor and outdoor advertisements. Subseries 3.2: Equipment and Engineering, is itself broken down into three categories: American Gas Association (AGA), Equipment Design, and Equipment Information. The "American Gas Association" section contains correspondence between the AGA and Krispy Kreme regarding AGA inspection of and seal of approval for Krispy Kreme-made equipment. "Equipment Design" contains the notes, sketches, test results, and photographs of various pieces of equipment designed and made by Krispy Kreme. "Equipment" information includes equipment brochures and booklets and more detailed information on the use of the equipment. Subseries 3.3: Franchises/Associates, ca. 1940s-1990s, contains literature to attract potential new franchisees as well as samples of franchise agreements. This subseries also includes photographs and press releases concerning store openings. These are located in three folders: "Grand Opening Summary," "Knoxville Grand Opening," and "Krispy Kreme Locations." There is also a videocassette that highlights Krispy Kreme's foray into New York City in 1996. Subseries 3.4: Fundraising, includes a variety of materials that concern Krispy Kreme's program of assisting local organizations in their fundraising efforts. The dates range from the 1940s-1990s. It contains brochures, ca. 1940s-1990s, which explain the fundraising plan and its benefits. There are also guides geared towards Krispy Kreme salespersons to help them present the plan to potential clients. In the "Miscellaneous" folder, there is a newspaper advertisement from September 1988 promoting the fundraising plan. There is also a photo collage done by Krispy Kreme Fundraising Representative, Sharon Craig, to commemorate a local parade in Memphis, TN (at the Elvis Presley Boulevard plant). Subseries 3.5: Marketing, contains a 1996 marketing standards manual and press kits from 1997. The marketing manual was directed to store operators to assist them in promoting and selling their products. The press kits were given to the Smithsonian when discussions concerning Krispy Kreme's donation to the museum began in the spring of 1997. Subseries 3.6: Packaging, ca. 1930s-1992, contains examples of the different packaging used by Krispy Kreme to market their food products and mixes. Also included are designs for new packaging. One example is for doughnuts done by Comet Products Inc. (of MA) in 1979. Four samples of pie packaging designs were created by Pike & Cassels, Inc. (of NC) in late 1991 and early 1992. In the "Miscellaneous" folder there are examples of other Krispy Kreme packaging. Subseries 3.7: Quality Control Laboratory, ca. 1959-1976, consists of two items. The first one, which was originally housed in a binder, is a notebook of information on lab procedures and on the chemical consistency and test concerning doughnut ingredients. This belonged to David Downs, Chief Chemist at Krispy Kreme. The second item is a "pictorial" prospectus of the entire Krispy Kreme operation -- departments, individual stores, products and packaging -- which belonged to the Laboratory. Subseries 3.8: Sales Records, ca. 1950s-1980s, contains materials that would assist both franchise managers and operators (with in-store sales) and route salespeople (in selling wholesale Krispy Kreme products to groceries, etc). It includes a Route Book, ca. late 1950s, that contained order information and belonged to Robah G. Hendrick, a Krispy Kreme salesman. There is also a sales order pad, ca. 1950s-early 1960s, used by a Krispy Kreme store in Memphis, TN. There are also two in-house catalogs -- in folders "Posters, inserts, cards..." and "Shelf talkers catalog" -- that contain items that can be ordered by managers and that are used to sell store products. Shelf talkers are signs posted near the merchandise or on grocery display shelves. They, like the posters, inserts, cards, are used to attract customers with specials and promotions. Samples of shelf talkers are included in this subseries. There is also a "Miscellaneous" folder which contains a Krispy Kreme coupon, a book of gift certificates, another example of a shelf talker sign, and brochures of different store displays. Subseries 3.9: Store Operations, ca. 1960s-1970s, deals primarily with items that are meant for store operators and mangers to help them in running a Krispy Kreme store. Two manuals -- Production and Extruded Doughnut manuals -- instruct managers in producing high quality products. Two other manuals -- Associates Operations and Branch Plant Managers' Manual -- discuss doughnut production, but also give directives and policies on other store issues, such as safety, sanitation, and personnel. The Branch Plant Managers' Manual also delves into the natural gas crisis in January 1977 and deals with advertising, security, and photo requests. This subseries also includes five 8"x6" laminated cards that contain doughnut recipe information and checklists of cleanup and sanitation procedures. There is also a plaque entitled "What is a Customer?" which explains to employees why a Krispy Kreme customer is so important. In the "Miscellaneous" folder there are two guides that advise on how to promote and sell items and a store/production area sign containing the store mission statement. [Also see Series 2: Administrative Records, Subseries E: Personnel, for a guide entitled "Salesgirl" which instructs the female Krispy Kreme employee on matters pertaining to dress and attitude.] Series 4: Newsletters, 1957-1998, includes, Krispy Kreme News, Krispy Kreme Management Circle, and Hot Doughnut News.

Krispy Kreme News, 1957-1998, is geared towards all members of the Krispy Kreme community -- management, operators and managers, and employees. Its articles discuss new store openings, Corporation news, community (or news-related) events, and provides instructions and reminders concerning store upkeep and sanitation. There are sections announcing upcoming retirements, congratulating outstanding employees, and honoring long service to Krispy Kreme. Also included are articles that do not necessarily pertain to Krispy Kreme, but, rather, add a human element to the newsletters, such as humorous stories, articles on birds, and tips on highway safety. Some articles of interest are a history of chocolate (September 1963), "You Can Improve Your Memory" (May 1967), "A Communist is a Rich Marxist" (July 1967), and a discussion on skirt lengths and their relation to economics (February 1970). [In addition, there are two early issues of Krispy Kreme News (May 9 and May 15, 1951) in a folder entitled "Brief Outline of the History of Krispy Kreme, 1977" which is located in Series 1: History of Krispy Kreme.] Also included in this subseries and relating to Krispy Kreme News are a subject index, a questionnaire form, and signed release letters. Krispy Kreme Management Circle, 1995-1997, is a quarterly newsletter geared towards Krispy Kreme management and leadership. The articles focus on product quality, marketing and promotions, and training. At the end of each issue, there is a ranking of stores in different sales categories, i.e., average customer purchases (in dollars), highest percentages of customers buying beverages with their food or buying a second dozen doughnuts. Hot Doughnut News, 1997, caters primarily to Krispy Kreme store operators, providing reports on stores and ideas for marketing. Series 5: Press Clippings, 1949-1998, contains articles and stories that cover the Corporation, its history, its founder and subsequent leaders, and its community programs and promotions. The bulk of the clippings are from newspapers with a scattering of magazine articles. The largest number clippings come from the Winston-Salem Journalof Winston-Salem, NC, where Krispy Kreme is based. All articles have been copied onto acid-free paper.

Some clippings have been separated from the rest. One folder, "Davey Allison," contains clippings concerning the sudden death of this popular NASCAR driver and Krispy Kreme spokesman, in 1993. The folder titled "Ralph Simpson and Associates, July-Sept 1995" contains articles and news briefs on Krispy Kreme and its competitors collected by a Winston-Salem public relations firm. Two other folders with clippings from the Simpson PR firm concern Krispy Kreme's donation into the Smithsonian in July 1997. The contents of these two folders are not on acid-free paper. "School Computers" documents the efforts of the Krispy Kreme Corporation to help distribute computers to schools across North Carolina. The "TV Monitoring Report, July 1997" folder does not contain any clippings, but includes a listing of news stories that appeared on television about the Krispy Kreme donation to the Smithsonian. Series 6: Photographs, ca. late 1930s through the mid 1990s, consists of black-and-white and color photographs and some negatives and transparencies. This series is divided into the following subseries:

Subseries 6.1: Corporate Staff, Associates, and Store Managers, ca. 1940s-early 1990s, is broken down into the following two categories: "Corporate Staff" and "Associates and Store Managers." Corporate Staff contains photographs of the officers of the corporation as well as members of the staff at the headquarters in Winston-Salem. Most are portrait shots with some group photos, e.g., the Board of Directors. There are also photographs of a 1974 retirement party for Mike Harding (Chairman of the Board and CEO) and Louise Joyner (editor of the Krispy Kreme News) and of a wedding cake made in 1990 for the wedding of headquarters accountant Cathy Rogers. The cake and the wedding were featured in the winter 1991 issue of Krispy Kreme News. [Also of interest are two photocopies of photographs -- of a house and a family -- located in Series 1: History of Krispy Kreme, Folder: "Vernon Rudolph."] The Associates and Store Managers photographs consist mostly of group portraits taken at their respective annual meetings: Associate Operators' Meeting and Store Managers' Conference. Also included are scenes of store manager training, which was mandatory for all new Krispy Kreme managers. Subseries 6.2: Corporate Headquarters, date from the late 1940s through the late 1980s. This subseries contains photographs of the General Offices, Equipment Department, Laboratory, Mix Department, and Warehouse. [Other photographs pertaining to these areas can be found in Series 6: Photographs, Subseries H: "Tour Given to Smithsonian Staff."] The General Offices photographs include exterior and interior views of the headquarters on Ivy Avenue. The Equipment Department photographs show various pieces of doughnut equipment as well as the designing, manufacturing, and assembling of said equipment by Krispy Kreme. [For more technical information on the different equipment, please refer to Series 3: Operational Records, Subseries B: "Equipment and Engineering."] The Quality Control Laboratory photographs consist of views that show the interior of the laboratory and of the chemists at work. There are also some images of test results of the doughnut mixes for quality and consistency. In addition, there are pictures of lab results of tests on glaze made with and without stabilizers. The Mix Department photographs contain views of the different stages of department operations. They also show the equipment used to prepare the dry doughnut mixes, which later are sent to the Krispy Kreme stores. The Warehouse photographs show bags of Krispy Kreme prepared mixes stacked in a large warehouse at the headquarters and waiting to be shipped. Subseries 6.3: Retail Shops and Plants, ca. 1937-1994, contains photographs of specific Krispy Kreme stores. They show the exterior and interior views of the shops including storefront, signage, retail, and production areas, as well as employees and customers. The bulk of the photos range from the 1950s through the 1970s. They are arranged by state, by city within the state, and then by street name within the city. Subseries 6.4: General Photographs, ca. 1940s-mid 1990s, concern unspecified Krispy Kreme shops and plants. They include views of store exteriors (storefront and signage) and interiors (production and retail areas and signage). The production area photographs show the various stages of the production of doughnuts, pies, and honeybuns. There are also photographs of customers, employees, and of students participating in the Krispy Kreme fundraising plan. The employee photographs consist of general in-store action and posed shots as well as views of employees receiving service awards for years of service. The fundraising photographs show students picking up boxes of doughnuts from Krispy Kreme shops or selling those boxes in an effort to raise money. This subseries also contains photographs of the trucks used by the Krispy Kreme stores throughout the years to deliver their products to groceries and other food stores. [A a set of press clippings that detail the use of Kripsy Kreme trucks in delivering school computers to North Carolina schools. These can be found in SERIES 5: Press Clippings, in the folder titled "School Computers, May-June 1993."] Subseries 6.5: Trade Shows, range in date from the 1950s through 1970s. This subseries includes photographs of Krispy Kreme displays at trade shows in the United States (Atlanta and St. Louis) and in Greece, Indonesia, Japan, and Pakistan. Subseries 6.6: Products and Packaging, ca. late 1940s-early 1990s, shows samples of various grocery store displays as well as photographs of doughnuts, fried pies, and honeybuns -- with and without packaging. There is also a folder that contains shots of Krispy Kreme coffee cups. Subseries 6.7: Advertising and Promotions, dates from 1965-1990s. The bulk of the photographs centers around shots of Davey Allison's race car. Allison was a Krispy Kreme spokesman for their Race to Daytona Sweepstakes in 1991. The other photographs consist of views of various advertising posters used in shops and grocery stores. There are also photographs that show Krispy Kreme advertising displays in airports. Subseries 6.8: Photo Albums, consist of six albums, all falling within the date range of the 1950s through the mid 1980s. The first album, "Exterior and Interior shots of Unspecified Retail Shops," contains photographs that date from the late 1970s-mid 1980s; these consist of exterior and interior views of various stores. The second album, entitled "Krispy Kreme Album," dates from 1962. A Christmas gift to Vernon Rudolph from the Corporate staff and associates, it contains photographs of the individual staff members and associates as well as group shots of the associates at annual meetings. There are also photographs of various shop storefronts. This album also includes exterior and interior views of the corporate headquarters. "Krispy Kreme Doughnut Co.," ca. 1950s-1960s, is the third album. It served as a pictorial marketing tool used to attract new associates and franchisees. It shows exterior views of the corporate headquarters, various storefronts, and views of a typical Krispy Kreme trade show display. There are also photographs showing retail doughnut production as well as images of packaging and final products. In addition, there is a price list of equipment and mixes. The "Plant and Production" album dates from the 1960s. It consists of photographs showing the different stages of doughnut production and the preceding steps involving the equipment and mix departments and laboratory. There are also exterior views of various retail shops and of the headquarters in Winston-Salem. The "Production Equipment Album," ca. 1960s-early 1970s, is similar to the "Krispy Kreme Doughnut Co." album with regards to the subject of the photographs. Additionally, there are photographs of the officers of the Corporation as well as images of advertising posters used in grocery stores. The sixth album, entitled "Social Gatherings Album," dates from 1951-1971. It contains photographs of female corporate staff members at various social gatherings, such as bridal and baby showers, picnics, birthdays, and Christmas parties. Subseries 6.9: Tour Given to Smithsonian Staff, contains photographs that were taken on May 28, 1997. The photos, taken by Smithsonian photographer Rich Strauss, depict a tour of the Corporation headquarters in Winston-Salem, NC. One highlight of interest is a view of the safe where the secret Krispy Kreme recipe is kept (located in the "Quality Control Laboratory" section of this subseries). The photographs are arranged according to the order of the tour. Series 7: AUDIOvisual Materials, remains unprocessed as of the date of this finding aid. This series consists of training films, videotapes, TV and radio commercials, and slide presentations. A rough inventory of these materials is provided in the container list.
Biographical / Historical:
The Krispy Kreme Doughnut Corporation started with a recipe, a Pontiac, a pack of cigarettes, and a dream. Add in hard work and a commitment to quality and consistency and what emerges is a company that is at the top of its field and beloved by its customers. It is an organization that has been innovative over the years, but has also remained true to its belief in making top quality products and ensuring excellent customer service. All of this has made Krispy Kreme doughnuts and its company a Southern icon.

The story of Krispy Kreme is the story of one man: Vernon Rudolph. Vernon Rudolph opened his first Krispy Kreme shop in the 1930s and from there built a corporation which he led until his death in the early 1970s. There is another part of the story and that is the continuation of the dream by Joseph McAleer. It was after some years under corporate food giant, Beatrice Foods, that McAleer, beginning in 1982, steered Krispy Kreme back to its traditional emphasis on excellent doughnuts as well as on a family atmosphere within the entire corporation.

The story begins on June 30, 1915 in Marshall County, Kentucky with the birth of Vernon Carver Rudolph. He was the eldest son of Rethie Nimmo Rudolph (mother) and Plumie Harrison Rudolph (father) and had a strict, but loving, upbringing. Vernon Rudolph did well in school, both academically and athletically. He also found time to work in his father's general store as well as helping his neighbors with odd jobs.

After graduating from high school, Rudolph then began his life's work when he went to work for his uncle, Ishmael Armstrong. It seems Armstrong bought a doughnut shop -- along with the assets, name, and recipe -- from a Frenchman from New Orleans, Joe LeBeau. So in 1933, Rudolph began selling the yeast-based doughnuts door to door for the Krispy Kreme Doughnut shop in Paducah, Kentucky. Not only did Rudolph sell doughnuts, he took part in producing them, thereby giving him an all-around experience in the doughnut business.

The economic depression that rocked the country also affected the shop. Armstrong decided to move from Paducah to the much bigger Nashville, Tennessee, hoping that business would be better there. Vernon Rudolph went with him to the new location, hoping for the same. But after trying, Armstrong, in 1935, decided to sell the shop and return to Kentucky. Rudolph wanted to buy it, but unfortunately did not have the money. However, his father -- whose general store had closed and who was working for the doughnut shop as a salesman -- stepped in. He borrowed the money and soon after Krispy Kreme was operating under new ownership. It was also at this time that one of Rudolph's younger brothers, Lewis, joined the family business.

The shop was doing well, enough so that in 1936 Rudolph's father opened another shop in Charleston, West Virginia. Awhile later, a third shop opened in Atlanta, Georgia. While this growth was occurring, Vernon Rudolph still wanted to own his own Krispy Kreme store. In the summer of 1937, he left Nashville with two friends in their new 1936 Pontiac and $200. Carrying start-up doughnut equipment the three young men set out towards an unknown destination, but with a known dream.

Louise Skillman Joyner, Krispy Kreme News editor, recounts how Rudolph and his friends settled on Winston-Salem, North Carolina as the location for their shop.

After some disappointments in looking for a suitable location, Vernon Rudolph, standing on a street corner in Peoria, [Illinois], one evening, wondered what the next move should be. Rents were quite high in that section of the country and the trio was running out of money. He took a pack of Camel cigarettes from his pocket and noticed that they were manufactured in Winston-Salem, N.C. "Why not Winston-Salem?" he thought, "A town with a company producing a nationally advertised product has to be a good bet." So off across the mountains to North Carolina they went.

With only $25 left, they arrived in Winston-Salem. Using that money to rent a space on Main Street and then getting the ingredients and some equipment on credit (which they paid back promptly), the three men began making yeast doughnuts. That day was July 13, 1937. Vernon Rudolph believed in producing only doughnuts of high quality and those were the only ones that were ever sold. That belief (as well as the mouth-watering doughnuts) endeared them to the people of Winston-Salem. What also caught their eye (and their taste buds) was the doughnut production that occurred in the store's front window and the free samples given away in the evenings.

Krispy Kreme at this time was primarily a wholesale enterprise. Using trucks to deliver the products, Rudolph was able to sell doughnuts throughout the area. But soon the wonderful aroma that came from the shop caused passersby to ask for doughnuts right there on the spot. This led to the beginning of Krispy Kreme's retail operations.

In the midst of all this, Rudolph met and married an Atlanta woman, Ruth Ayers, in 1939. This family increased by one in 1943 when the Rudolphs adopted a baby girl, whom they named Patricia Ann. Sadly, Ruth Ayers Rudolph was killed in an automobile accident in Orangeburg, South Carolina in 1944.

The number of Krispy Kreme stores continued to grow in the years that followed. But instead of Rudolph owning all of them outright, he entered into partnerships or into associate (franchise) relationships. The arrangements gave the operators of these particular shops that use of the Krispy Kreme name, recipe, and later the ingredients. But more importantly, they had to agree to adhere to the Krispy Kreme philosophy of producing only the highest quality doughnuts. In those early years, the business was truly family-oriented. This atmosphere continued with these associate owners.

In 1946, Rudolph began thinking about consolidating all the Krispy Kreme resources together under a corporation. This umbrella, he believed, would enable Krispy Kreme to grow further and also give the shops a sense of uniformity. So on October 1, 1946 a corporation named the Krispy Kreme Doughnut Company was formed. Less than a year later, on June 3, 1947, a new corporation, the Krispy Kreme Corporation, was incorporated. The Company concerned itself with individual store operations, while the corporation took care of producing dry mixes used by the shops. Vernon Rudolph served as President and Chairman of the Board.

It was also in 1946 that Rudolph married again -- to Lorraine Flynt of Winston-Salem. Their family of three grew over the years to include Vernon Carver Jr., Sanford, Curtis, and Beverly.

The formation of the corporation was followed by the creation of three important departments within Krispy Kreme: the Mix Department, the Laboratory, and the Equipment Department. Each had an essential role in the overall success of the company. The Mix Department has grown since its creation in 1948. Its primary mission: to mix, in bulk, the key ingredients needed by the shops to make doughnuts -- both yeast- and cake-doughnuts -- but also newly added products -- fried pies and honeybuns. By providing these mixes, Krispy Kreme was able to ensure that all stores made the same excellent products.

The Laboratory was created in 1949. Vernon Rudolph's beliefs in top quality and uniformity were put in action. The Laboratory tested ingredients that were in the prepared mixes and experimented with others to see if perhaps a new ingredient would make a great product better.

Rudolph started the Equipment Department because Krispy Kreme's main supplier of yeast doughnut machines, the Doughnut Corporation of America, decided to enter the retail doughnut business itself. So with the help of consultants and staffed with engineers and machinists, the Equipment Department began manufacturing its own equipment in 1949.

The push towards automation that swept the nation also affected Krispy Kreme. One piece of equipment that illustrates this is the Ring King Junior. Designed for cake doughnut production and taking up only seven square feet, the Ring King Junior cut, fried, turned, and cooled about 30 to 75 dozen per hour. How different from the early days of Krispy Kreme when everything had to be done by hand -- measuring, cutting, frying. The Ring King not only saved space and time, but also ingredients used. And it gave a uniformity to the doughnuts produced -- something Vernon Rudolph liked very much.

Over the years, Krispy Kreme has followed a philosophy of excellent quality and customer service. It recognizes the importance of the customer -- because without him or her there would be no reason to be in business. Along with giving their customers the best, getting involved in the community is another way Krispy Kreme has endeared itself to them. They do this by primarily helping area schools raise money for equipment, uniforms, trips, etc. In order to accomplish its goals, the company needs hard-working and dependable people. Krispy Kreme recognizes the value of its employees. The family atmosphere of those early days has continued.

Vernon Rudolph believed in that philosophy and always strove to make Krispy Kreme the best in the doughnut business. His death on August 16, 1973, left a large void and the years immediately afterwards were tough. Then, in 1976, Krispy Kreme merged with corporate giant Beatrice Foods Company of Chicago. It was still headquartered in Winston-Salem and continued its operations, but as a subsidiary.

For Beatrice, showing a profit was extremely important. To help its Krispy Kreme division, Beatrice encouraged additions to the menu and substitutions of ingredients in the doughnut mixes. This did not appeal to long-time Krispy Kreme associates, but unfortunately there was not much that could be done at that time.

Beatrice's association with Krispy Kreme was not as profitable as it had hoped it would be. So in 1981, the food corporation decided to sell its subsidiary. One Krispy Kreme associate saw this as an opportunity to bring the doughnut company back to the basic traditions upon which it had built a successful enterprise. The associate, Joseph A. McAleer, Sr., had been with the company for almost thirty years when this situation arose. An Alabama native, he went to work for the company in 1951 after he saw an advertisement in the Mobile Press Register for qualified people to join a profitable organization -- the Krispy Kreme Doughnut Corporation. After meeting with Vernon Rudolph, McAleer worked at the Pensacola, Florida store for $1 per hour in order to learn all aspects of a shop's operations. Rudolph had initially wanted McAleer to work for no pay, but with a family to care for, McAleer could not do this and so the $1 an hour agreement was arranged.

McAleer worked 120 hour weeks for over a year. This experience enabled him, in 1953, to start a shop of his own, in Pritchard, Alabama, a suburb of Mobile. His first effort there was not a success -- due to a poor location. He opened another shop in 1956 -- this time off of a busy street in Mobile -- and this time was successful. Over the next 17 years, McAleer opened up other Krispy Kreme shops in Alabama and Mississippi and all promised to provide the highest quality product and the best service. And continuing the family-oriented tradition, members of his immediate family worked in the different shops.

The death of Vernon Rudolph and Beatrice's purchase of Krispy Kreme seemed to send the doughnut company in a new direction -- one not everyone, including McAleer, liked. When Beatrice wanted to sell Krispy Kreme, McAleer talked with his fellow associates and those with ties to the company -- people, like him, who had a stake in Krispy Kreme's success -- and through his efforts was able to form a group of investors. In 1982, the Krispy Kreme Doughnut Corporation had new owners.

These new owners, though, saw Krispy Kreme as a specialty-type of operation with a certain uniqueness and familial closeness and one which needed to concentrate on its basic foundation. That is, going to back to Vernon Rudolph's philosophy of top quality and top service as well as focusing on people, both customers and employees. They are beliefs and values that have proven successful and have helped Krispy Kreme grow from a small doughnut shop in Winston-Salem to a large corporation that still makes the same much-loved doughnut.
Related Materials:
There is a folder of duplicate Krispy Kreme material in Archives Center collection #439, the Sally L. Steinberg Collection of Doughnut Ephemera. The Archives Center also contains collection #662, two scrapbooks from the Doughnut Corporation of America. Artifacts donated by the Krispy Kreme Doughnut Corporation to the National Museum of American History are located in the Division of Cultural History and the Division of the History of Technology.
Provenance:
This collection was donated to the National Museum of American History, Archives Center on July 17, 1997, by the Krispy Kreme Doughnut Corporation. Additional items were donated on July 17, 1997, by V. Carver Rudolph and on August 6, 1997, by Steve Cochran.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Bakers and bakeries  Search this
Doughnuts  Search this
Genre/Form:
Albums
Color negatives
Motion pictures (visual works)
Color prints (photographs)
Business records -- 20th century
Commercials
Photographs -- 20th century
Training films
Photographs -- Black-and-white photoprints -- Silver gelatin -- 19th-20th century
Videotapes
Citation:
Krispy Kreme Doughnut Corporation Records, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0594
See more items in:
Krispy Kreme Corporation Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b98b555f-1303-4e03-8876-934ec97bb886
EDAN-URL:
ead_collection:sova-nmah-ac-0594
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