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Louise Nevelson papers, circa 1903-1988

Creator:
Nevelson, Louise, 1899-1988  Search this
Type:
Scrapbooks
Interviews
Topic:
Women sculptors  Search this
Sculpture  Search this
Sculpture, Modern  Search this
Sculptors  Search this
Record number:
(DSI-AAA_CollID)9093
(DSI-AAA_SIRISBib)211286
AAA_collcode_neveloui
Theme:
Women
Art Movements and Schools
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_211286
Online Media:

Research material on Ronald Bladen and Les Levine, 1931-1991

Creator:
Berkson, Bill, 1939-2016  Search this
Subject:
Levine, Les  Search this
Bladen, Ronald  Search this
Type:
Interviews
Topic:
Sculptors  Search this
Mass media and art  Search this
Record number:
(DSI-AAA_CollID)10813
(DSI-AAA_SIRISBib)214548
AAA_collcode_berkbill
Theme:
Lives of American Artists
Audio - Visual
Art Theory and Historiography
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_214548

Ages of Time

Title:
16mm motion picture film of Ages of Time
Created by:
MPO Television Films, American, 1950 - 1970  Search this
Commissioned by:
Hamilton Watch Company, American, founded 1892  Search this
Edited by:
Tee Beveridge, American, 1923 - 1993  Search this
Narrated by:
Burgess Meredith, American, 1907 - 1997  Search this
Owned by:
Pearl Bowser, American, born 1931  Search this
Medium:
acetate film
Dimensions:
Duration: 19 Minutes
Length (Film): 700 Feet
Type:
motion pictures (information artifacts)
Place made:
New York City, New York, United States, North and Central America
Date:
1959
Topic:
African American  Search this
Advertising  Search this
Business  Search this
Film  Search this
Mass media  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Pearl Bowser
Object number:
2012.79.1.3.1a
Restrictions & Rights:
Public Domain
See more items in:
National Museum of African American History and Culture Collection
Collection title:
Pearl Bowser Collection
Classification:
Media Arts-Film and Video
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd58dab8ae0-33c0-4df8-8d88-37795f7e5114
EDAN-URL:
edanmdm:nmaahc_2012.79.1.3.1a

Curator Stéphane Aquin on Krzysztof Wodiczko’s symbolism- Hirshhorn Museum

Creator:
Hirshhorn Museum and Sculpture Garden  Search this
Type:
Youtube videos
Uploaded:
2018-01-30T14:53:29Z
Topic:
Art, modern  Search this
Youtube Category:
Education  Search this
See more by:
hirshhornmuseum
YouTube Channel:
hirshhornmuseum
Data Source:
Hirshhorn Museum and Sculpture Garden
EDAN-URL:
edanmdm:yt_2mA5W73Vqlk

Krzysztof Wodiczko on symbolism at the Hirshhorn Museum

Creator:
Hirshhorn Museum and Sculpture Garden  Search this
Type:
Youtube videos
Uploaded:
2018-03-16T19:28:47Z
Topic:
Art, modern  Search this
Youtube Category:
Education  Search this
See more by:
hirshhornmuseum
YouTube Channel:
hirshhornmuseum
Data Source:
Hirshhorn Museum and Sculpture Garden
EDAN-URL:
edanmdm:yt_Pfqk_3j_sWM

Krzysztof Wodiczko on his 1988 Hirshhorn Museum projection

Creator:
Hirshhorn Museum and Sculpture Garden  Search this
Type:
Youtube videos
Uploaded:
2018-02-28T22:32:53Z
Topic:
Art, modern  Search this
Youtube Category:
Education  Search this
See more by:
hirshhornmuseum
YouTube Channel:
hirshhornmuseum
Data Source:
Hirshhorn Museum and Sculpture Garden
EDAN-URL:
edanmdm:yt_XYih-aS6JK8

Clarice Smith Distinguished Lecture: critic Christopher Knight

Creator:
Smithsonian American Art Museum  Search this
Type:
Youtube videos
Uploaded:
2015-10-08T00:22:59Z
Topic:
Art, American  Search this
Youtube Category:
Education  Search this
See more by:
americanartmuseum
YouTube Channel:
americanartmuseum
Data Source:
Smithsonian American Art Museum
EDAN-URL:
edanmdm:yt_U0sKw5Sh1L8

Simon Moya-Smith: Challenging Mass Media as a Minority Reporter

Creator:
Smithsonian Center for Folklife and Cultural Heritage  Search this
Type:
Youtube videos
Uploaded:
2017-09-15T18:39:52Z
Topic:
Cultural property  Search this
Youtube Category:
Science & Technology  Search this
See more by:
smithsonianfolklife
YouTube Channel:
smithsonianfolklife
Data Source:
Smithsonian Center for Folklife and Cultural Heritage
EDAN-URL:
edanmdm:yt_-opdnqRe-Ms

Katharine Graham at her Washington Post Desk

Artist:
Diana Walker, born 1942  Search this
Sitter:
Katharine Meyer Graham, 6 Jun 1917 - 17 Jul 2001  Search this
Medium:
Inkjet print
Dimensions:
Image: 27.5 × 27.5 cm (10 13/16 × 10 13/16")
Sheet: 50.8 x 40.6 cm (20 x 16")
Type:
Photograph
Place:
United States\District of Columbia\Washington
Date:
1993
Topic:
Costume\Jewelry\Necklace  Search this
Costume\Jewelry\Earring  Search this
Printed Material\Book  Search this
Costume\Dress Accessory\Eyeglasses  Search this
Printed Material\Newspaper  Search this
Interior\Office  Search this
Home Furnishings\Furniture\Bookcase  Search this
Artwork\Photograph  Search this
Equipment\Drafting & Writing Implements\Writing implement\Pen  Search this
Home Furnishings\Furniture\Desk  Search this
Artist's Effects\Frame  Search this
Costume\Jewelry\Watch\Wrist watch  Search this
Katharine Meyer Graham: Female  Search this
Katharine Meyer Graham: Communications\Publisher\Newspaper  Search this
Katharine Meyer Graham: Business and Finance\Businessperson\Executive\Media  Search this
Katharine Meyer Graham: Presidential Medal of Freedom  Search this
Katharine Meyer Graham: Literature\Writer\Autobiographer  Search this
Portrait  Search this
Credit Line:
National Portrait Gallery, Smithsonian Institution; Gift of an anonymous donor
Object number:
NPG.2013.82
Restrictions & Rights:
Usage conditions apply
Copyright:
© Diana Walker
See more items in:
National Portrait Gallery Collection
Data Source:
National Portrait Gallery
GUID:
http://n2t.net/ark:/65665/sm4792312a3-c5a1-482c-b776-fa2516610c98
EDAN-URL:
edanmdm:npg_NPG.2013.82

New-Ark (Black Journal segment)

Title:
16mm motion picture film of New-Ark (Black Journal segment)
Directed by:
St. Clair Bourne, American, 1943 - 2007  Search this
Produced by:
William Greaves, American, 1926 - 2014  Search this
National Educational Television, American, 1954 - 1970  Search this
Subject of:
Kenneth A. Gibson, American, born 1932  Search this
Stevie Wonder, American, born 1950  Search this
Amiri Baraka, American, 1934 - 2014  Search this
Owned by:
Pearl Bowser, American, born 1931  Search this
Medium:
acetate film
Dimensions:
Duration: 9 Minutes
Length (Film): 330 Feet
Type:
motion pictures (information artifacts)
Place filmed:
Newark, Essex county, New Jersey, United States, North and Central America
Date:
1970
Topic:
African American  Search this
Activism  Search this
Film  Search this
Mass media  Search this
Musicians  Search this
Politics (Practical)  Search this
Race relations  Search this
United States--History--1969-2001  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Pearl Bowser
Object number:
2012.79.1.79.1a
Restrictions & Rights:
© National Educational Television
See more items in:
National Museum of African American History and Culture Collection
Collection title:
Pearl Bowser Collection
Classification:
Media Arts-Film and Video
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd56202fb09-d79a-4e75-88d0-331fd89022a6
EDAN-URL:
edanmdm:nmaahc_2012.79.1.79.1a

Edmund Snow Carpenter papers

Creator:
Carpenter, Edmund, 1922-2011  Search this
Names:
De Menil, Adelaide  Search this
Flaherty, Robert Joseph, 1884-1951  Search this
Heye, George G. (George Gustav), 1874-1957  Search this
McLuhan, Marshall, 1911-1980  Search this
Schuster, Carl, 1904-1969  Search this
Extent:
26.25 Linear feet
Culture:
Arctic peoples  Search this
Iglulik Eskimos  Search this
Inuit  Search this
Inuit--Canada  Search this
Inuit--Greenland  Search this
Iroquois Indians  Search this
Type:
Collection descriptions
Archival materials
Place:
Canada
Greenland
New Guinea (Territory)
Papua New Guinea
Date:
circa 1938-2011
Summary:
Edmund Snow Carpenter (1922-2011) was an archaeologist and visual anthropologist who worked extensively with the indigenous peoples of the Canadian Arctic as well as Papua New Guinea. With his colleague and close collaborator Marshall McLuhan (1911-1980), he laid the groundwork for modern media theory. Carpenter is also known for his work as an ethnographic filmmaker and as a collector of Paleo-Eskimo art. The Papers of Edmund Carpenter, circa 1938-2011, document the research interests and projects undertaken by Carpenter in the fields of cultural anthropology, ethnographic filmmaking, media theory, archaeology, and indigenous art.
Scope and Contents:
The papers of Edmund Carpenter, 1940-2011, document the research interests and projects undertaken by Carpenter in the fields of cultural anthropology, ethnographic filmmaking, media theory, archaeology, and indigenous art. Specific research projects and interests documented are: his 1950s fieldwork among the Aivilik Inuit in the Canadian Arctic as well as his studies into Inuit concepts of space, time, and geography; his partnership and collaboration with media theorist Marshall McLuhan and his ethnographic studies of Papua New Guinean tribal communities; his early-career archaeological digs at Haudenosaunee (Iroquois) burial mounds in Sugar Run, Pennsylvania, as well as later archaeological interest in Arctic peoples, Siberia, and the Norwegian artifact dubbed the "Norse Penny"; his reflections on the disciplines of anthropology and media studies; his editing and completion of the work of art historian Carl Schuster at the Museum der Kulturen (Museum of Ethnology) in Basel, Switzerland; his editing of The Story of Comock the Eskimo, as told to Robert Flaherty; and his museum exhibitions compiled on the topics of surrealist and tribal art. The collection also documents Carpenter's correspondence with fellow scholars, ethnographers, filmmakers, and colleagues; his published writings; and elements of his personal life, such as obituaries and personal photographs.

Materials in this collection include artifact and burial records; correspondence; drawings and illustrations; essays; interviews and oral histories; inventories and catalogues; manuscripts and drafts, and fragments of drafts; maps; memoranda and meeting minutes; notes, notebooks, and data analysis; obituaries and memorials; photographic prints, slides, and negatives, including personal photographs and portraits; proposals and plans for museum exhibits; reports; resumes and bibliographies; reviews; and sound recordings on CD-Rs and audio cassettes. Additional materials include books and book chapters; journal copies and journal excerpts; magazine, newspaper, and article clippings and excerpts; museum and gallery catalogues, brochures, and guides; pamphlets; and reprints. A portion of the material collected here consist of consolidated research into specific topics, gathered from archival repositories, museums, correspondence, and published works. This material consists of research reprints and archival reference photocopies and photographic prints from various repositories.

Items worthy of special mention in this collection include: annotated draft chapters from Marshall McLuhan's seminal work on media theory, Understanding Media: The Extensions of Man (Series 2); a 1957 letter from e. e. cummings to Carpenter, written in verse (Series 3); an undated thank-you note addressed to "Sadie" from Helen Keller (Series 3); and a transcript of an interview of Carpenter by his former student, Harald Prins (Series 2).

Audiovisual material in this collection is currently undergoing processing.
Arrangement:
The collection is organized into the following 7 series:

Series 1. Fieldwork and drafts, 1940-2011 (bulk 1940-1959)

Series 2. Research and project files, 1940-2011

Series 3. Correspondence, circa 1938-2011

Series 4. Publications and lectures, circa 1942-circa 2006

Series 5. Personal, 1942-2011

Series 6. Film and visual material (in-process)

Series 7. Writings by others, 1960-2009, undated
Biographical Note:
Edmund Snow Carpenter (1922-2011) was an archaeologist and visual anthropologist who worked extensively with the indigenous peoples of the Canadian Arctic and Papua New Guinea. With his colleague and close collaborator Marshall McLuhan (1911-1980), he laid the groundwork for modern media theory. Carpenter is also known for his work as an ethnographic filmmaker and as a collector of Paleo-Eskimo art.

Born in 1922 in Rochester, New York, Edmund (nicknamed "Ted") Carpenter served in the U.S. Marine Corps during World War II before receiving his Ph.D. from the University of Pennsylvania in 1950 under Frank Speck for work on Iroquoian prehistoric archaeology. Carpenter began teaching at the University of Toronto in 1948 while simultaneously working as a programmer for the Canadian Broadcasting Corporation (CBC). In the 1950s, he undertook fieldwork in the Canadian Arctic among the Aivilik (an Inuit Igloolik subgroup). This fieldwork resulted in several publications in the field of cultural anthropology, including Time/Space Concepts of the Aivilik (1955), Anerca (1959), and Eskimo (1959, republished as Eskimo Realities in 1973).

Also in the 1950s, Carpenter began a working relationship with media theorist Marshall McLuhan. Together, they received a Ford Foundation grant (1953-1955) for an interdisciplinary media research project into the impact of mass communications and mass media on culture change. Carpenter and McLuhan's partnership resulted in the Seminar on Culture and Communication (1953-1959) and the journal series Explorations. In 1957, Carpenter was the founding chair in the interdisciplinary program "Anthropology and Art" at San Fernando Valley State College (now California State University, Northridge). There, he collaborated with Bess Lomax Hawes and other colleagues in the production of several ethnographic films, including Georgia Sea Island Singers about Gullah (or Geechee) songs and dances. During this period, Carpenter worked with McLuhan on the latter's seminal book Understanding Media: The Extensions of Man (1964). The article published as "Fashion is Language" in Harper's Bazaar under McLuhan's name (1968) was actually written by Carpenter. It was later published in book form under Carpenter's name, with the title They Became What They Beheld (1970).

In 1969, Carpenter took a research professorship at the University of Papua and New Guinea sponsored by the government of Australia. Alongside photographer Adelaide De Menil (whom he would later marry), he applied many of the ideas about media literacy and culture change to indigenous communities of Papua New Guinea. These activities led to developments in the field of media ecology, as well as the publication of Carpenter's best-known work, Oh, What a Blow the Phantom Gave Me! (1976).

Carpenter taught intermittently at various universities throughout his career, including Fordham University, the University of California-Santa Cruz, Adelphi University, Harvard University's Center for Visual Anthropology, the New School for Social Research, and New York University. He spent eight years associated with the Museum of Ethnology in Basel, Switzerland (1973-1981), editing art historian Carl Schuster's research.

In addition to his teaching and research, Carpenter, with his wife Adelaide De Menil, collected tribal art, eventually amassing the largest private collection of Paleo-Eskimo art in the United States. In the 1990s and early 2000s, Carpenter curated various exhibitions on art and visual culture, including the Menil Collection's Witness to a Surrealist Vision and the Musée du Quai Branly's Upside Down (later reconstructed at the Menil Collection). In later years, Carpenter resumed his archaeological interest in Arctic peoples, researching and collaborating on the Zhokhov Island Mesolithic site in the Russian Arctic with Russian scientists from the Institute for the History of Material Culture and archaeologists from the Smithsonian Institution's National Museum of Natural History.

Carpenter died on July 1, 2011 at his home in New York.

Sources consulted:

"Edmund Snow Carpenter." https://edmundsnowcarpenter.com/about

Grimes, William. "Edmund Carpenter, Archaeologist and Anthropologist, Dies at 88." The New York Times. 2011 July 7. https://www.nytimes.com

Prins, Harald E. L. and John Bishop. "Edmund Carpenter: Explorations in Media and Anthropology." Visual Anthropology Review 17:2 (Fall-Winter 2001-2002): 110-140.

Chronology

1922 September 2 -- Born in Rochester, New York

circa 1940-1941 -- Archaeological field work, Sugar Run mounds, Pennsylvania

1942-1946 -- Served in the United States Marine Corps

1948-1957 -- Anthropology Department, University of Toronto

circa 1950 -- Began work for the Canadian Broadcasting Corporation (CBC)

1950 -- Ph.D. University of Pennsylvania (Anthropology)

1950s -- Fieldwork among the Aivilik Inuit

1953-1959 -- Ran the Seminar on Culture and Communication with Marshall McLuhan

1957-1967 -- "Anthropology and Art" program at San Fernando Valley State College (California State University, Northridge)

1967-1968 -- Schwitzer Chair, Fordham University (with Marshall McLuhan)

1968-1969 -- Carnegie Chair in Anthropology, University of California, Santa Cruz

1969-1970 -- Research Professor, University of Papua and New Guinea

1973-1981 -- Associated with the Museum of Ethnology in Basel, Switzerland for Carl Schuster papers project

circa 1989-2005 -- Collaboration regarding Zhokov Island archaeological site

2011 July 1 -- Died in East Hampton, New York
Separated Materials:
Film and video recordings are retained by the Human Studies Film Archives (HSFA) as the Edmund Carpenter-Adelaide de Menil Collection (HSFA 2004-04). Once processing is complete, they will be described in the following finding aid in Series 6.
Provenance:
The Edmund Snow Carpenter papers were donated to the National Anthropological Archives in 2017 by Adelaide de Menil on behalf of the Rock Foundation.
Restrictions:
The Edmund Snow Carpenter papers are open for research.

Use of archival audiovisual recordings with no duplicate access copy requires advance notice. Please contact the archives for information on availability of access copies of audiovisual recordings. Original audiovisual material in the Human Studies Film Archives may not be played.

Digital media in the collection is restricted for preservation reasons.

Access to the Edmund Snow Carpenter papers requires an appointment.
Rights:
Contact the repository for terms of use.
Topic:
Archaeology  Search this
Cartography  Search this
Ethnographic films  Search this
Indigenous art  Search this
Inuit art  Search this
Menil Collection (Houston, Tex.)  Search this
Museum exhibits  Search this
Paleo-Eskimos  Search this
Visual anthropology  Search this
Citation:
Edmund Snow Carpenter papers, National Anthropological Archives, Smithsonian Institution
Identifier:
NAA.2017-27
See more items in:
Edmund Snow Carpenter papers
Archival Repository:
National Anthropological Archives
EDAN-URL:
ead_collection:sova-naa-2017-27
Online Media:

"1778-1943 Americans Will Always Fight for Liberty" Poster

Physical Description:
paper (overall material)
ink (overall material)
Measurements:
overall: 28 in x 22 in; 71.12 cm x 55.88 cm
Object Name:
poster
Used:
United States
Date made:
1943
Associated date:
1941 - 1945
Related event:
World War II  Search this
American Revolution  Search this
The Great Depression and World War II  Search this
Credit Line:
Eugene A. Tilleaux
ID Number:
AF.56184
Catalog number:
56184
Accession number:
199084
See more items in:
Political and Military History: Armed Forces History, Military
Military
Art
ThinkFinity
Exhibition:
Price of Freedom
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a2-6f43-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_443931

jacket

Referenced:
Univision 34 Los Angeles  Search this
Physical Description:
blue (overall color)
denim (overall material)
Measurements:
overall: 27 in x 21 in; 68.58 cm x 53.34 cm
sleeves: 23 in; 58.42 cm
Object Name:
jacket
Place made:
United States
Associated Place:
United States: California, Los Angeles
Subject:
Latino  Search this
Hispanic  Search this
Spanish  Search this
Television broadcasts  Search this
News  Search this
Media  Search this
Credit Line:
Gift of Sal Castillo
ID Number:
2017.0343.01
Catalog number:
2017.0343.01
Accession number:
2017.0343
See more items in:
Work and Industry: Work
Work
Clothing & Accessories
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746b3-b7bd-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1866652

Jim Ferguson’s Clio Award for Vince and Larry Crash Dummy Commercials, 1986

Physical Description:
metal (overall material)
Measurements:
overall: 15 in x 7 in; 38.1 cm x 17.78 cm
Object Name:
trophy
Date made:
1986
Credit Line:
Gift of Jim Ferguson
ID Number:
2010.0161.01
Catalog number:
2010.0161.01
Accession number:
2010.0161
See more items in:
Work and Industry: Transportation, Road
American Enterprise
Transportation
Road Transportation
Exhibition:
American Enterprise
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ad-a245-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1416690

Joel Machak’s Clio Award for Vince and Larry Crash Dummy Commercials, 1986

Physical Description:
metal (overall material)
Measurements:
overall: 15 in x 7 in; 38.1 cm x 17.78 cm
Object Name:
trophy
Date made:
1986
Credit Line:
Gift of Joel Machak
ID Number:
2010.0111.05
Catalog number:
2010.0111.05
Accession number:
2010.0111
See more items in:
Work and Industry: Transportation, Road
Transportation
Road Transportation
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ad-a711-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1420390
Online Media:

Teenage Mutant Ninja Turtles Comic Book

Physical Description:
paper (overall material)
ink (overall material)
Object Name:
comic book
Place made:
United States: New Hampshire, Dover
Date made:
1984
ID Number:
1993.3187.02
Nonaccession number:
1993.3187
Catalog number:
1993.3187.02
See more items in:
Cultural and Community Life: Entertainment
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746b2-d524-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1823712
Online Media:

Drug Jar

Physical Description:
ceramic (overall material)
Measurements:
overall: 20 cm x 12.5 cm; 7 7/8 in x 4 15/16 in
Object Name:
jar
Place made:
France
Date made:
18th century
Subject:
Pharmacy  Search this
Media  Search this
Related Publication:
Boger, Louise Ade. The Dictionary of World Pottery and Porcelain
Drey, Rudolf E.A.. Apothecary Jars
Urdang, George and Ferdinand William Nitardy. The Squibb Ancient Pharmacy: A Catalogue of the Collection
Credit Line:
Gift of American Pharmaceutical Association and Bristol-Myers Squibb Company
ID Number:
1991.0664.0689
Accession number:
1991.0664
Collector/donor number:
SAP 613
Catalog number:
1991.0664.0689.01
1991.0664.0689.02
See more items in:
Medicine and Science: Medicine
Art
European Apothecary
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a8-731e-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_994253

Poster for the 1984 Summer Olympic Games held in Los Angeles, California

Physical Description:
paper (overall material)
Measurements:
overall: 24 in x 36 in; 60.96 cm x 91.44 cm
Object Name:
poster, summer olympics
Date made:
1984
Subject:
Sports  Search this
Olympics  Search this
Credit Line:
Gift of Los Angeles Olympic Organizing Committee (through Carol Daniels)
ID Number:
1985.0297.18.05
Accession number:
1985.0297
Catalog number:
1985.0297.18.05
See more items in:
Cultural and Community Life: Sport and Leisure
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746b2-c3a8-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1764571

López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Collection descriptions
Archival materials
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1413

Hector and Norma Orcí Advertising Agency Records

Creator:
Orci, Hector  Search this
Orci, Norma  Search this
Orci Advertising Agency  Search this
Names:
McCann Erickson  Search this
Extent:
3.5 Cubic feet (10 boxes)
Type:
Collection descriptions
Archival materials
Letters (correspondence)
Born digital
Newsletters
Business records
Clippings
Photographs
Training manuals
Slides (photographs)
Programs
Reports
Advertisements
Awards
Oral history
Advertising
Date:
1979-2016, undated
Summary:
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.

Series 1: Background Materials, 1979-2010, undated

Series 2: Advertising and Marketing Materials, 1986-2003, undated

Series 3: Teaching Materials, 1985-2012, undated

Series 4: Conference Materials, 1984-1999, undated

Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Virgin of Guadalupe Painting, Accession #: 2015.0306.01

INS Eagle Painting, Accession #: 2015.0306.02

Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma Orcí, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hispanic American businesspeople  Search this
Hispanic American leadership  Search this
Hispanic American consumers  Search this
Mexican American leadership  Search this
mexican Americans and mass media  Search this
advertising -- Beer -- 1950-2000  Search this
Mexican American business enterprises  Search this
advertising -- 21st century  Search this
Advertising campaigns  Search this
Hispanic American business enterprises  Search this
advertising -- Beverages  Search this
Hispanic American capitalists and financiers  Search this
Advertising history  Search this
advertising -- Soft drinks  Search this
Advertising executives  Search this
Hispanic Americans and mass media  Search this
Advertising agencies -- United States  Search this
Minority consumers  Search this
advertising -- Automobiles  Search this
Hispanic American businesswomen  Search this
Minorities in advertising  Search this
Latinos in American society and culture  Search this
Hispanic Americans -- Press coverage  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Letters (correspondence) -- 21st century
Letters (correspondence) -- 21st century
Born digital
Newsletters -- 21st century
Business records -- 21st century
Clippings -- 20th century
Photographs -- 20th century
Training manuals -- 21st century
Slides (photographs) -- 20th century
Programs -- 20th century
Clippings -- 21st century
Newsletters -- 20th century
Programs -- 21st century
Reports -- 21st century
Slides (photographs) -- 21st century
Reports -- 20th century
Advertisements -- 21st century
Training manuals -- 20th century
Awards
Business records -- 20th century
Oral history -- 2010-2020
Advertising -- 20th century
Photographs -- 21st century
Advertisements -- 20th century
Citation:
Hector and Norma Orcí Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1384
See more items in:
Hector and Norma Orcí Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1384
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