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Print Ads, Outdoor Ads, and International Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Container:
Box 16
Box 47
Type:
Archival materials
Slides
Date:
1927-1962
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.3: Print Ads, Outdoor Ads, and International Ads
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ae6e7882-1b65-4bc2-956a-0a98e695a8fa
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref138

Print Ads, Outdoor Ads, and International Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Container:
Box 17
Box 48
Type:
Archival materials
Slides
Date:
1962-1973
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.3: Print Ads, Outdoor Ads, and International Ads
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82ed860ba-ccd0-48e0-a3a6-7bc2a5f577fe
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref139

Print Ads, Outdoor Ads, and International Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Container:
Box 19
Box 50
Type:
Archival materials
Slides
Date:
1982-1984
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.3: Print Ads, Outdoor Ads, and International Ads
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f8cd33d9-73d0-4137-afd7-e8295a154b3f
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref141

Print Ads. Outdoor and international advertisements

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Container:
Box 20
Box 51
Box 52
Type:
Archival materials
Slides
Date:
1981-1986
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.3: Print Ads, Outdoor Ads, and International Ads
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8527e84cd-f2bf-4b6b-a648-5561aaab5c26
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref142

Argentina Print advertising

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Container:
Box 32, Folder 2-4
Type:
Archival materials
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 6: Publications and Research Material
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89b651c0b-7c67-46d5-95a2-803628498ce6
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref200

Argentina; Brazil; China; Dominican Republic; Hong Kong; Switzerland; West Germany

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Container:
Box 26
Type:
Archival materials
Slides
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 7: Travel Slides Generated by Project Team
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88003be1d-8b18-4f18-ad8f-8e2cdf11066c
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref228

Marlboro Oral History and Documentation Project

Topic:
Marlboro (cigarette brand)
Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Names:
Leo Burnett, Inc.  Search this
Extent:
17.4 Cubic feet (53 boxes, 1 map-folder)
Type:
Collection descriptions
Archival materials
Color slides
Commercials
Audiotapes
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs)
Place:
Brazil -- advertising
Argentina -- advertising
China -- advertising
Hong Kong -- advertising
Switzerland -- advertising
West Germany -- advertising
Dominican Republic -- advertising
Date:
1926-1988
Scope and Contents:
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad. The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys. Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America. The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures. Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.

Series 1: Research Files, 1943-1987

Series 2, Interviewee Files, 1986

Series 3; Oral History Interviews, 1986

Series 4: Advertising Materials, 1926-1986

Series 5: Promotional items and packaging, 1926-1986

Series 6: Publications and Research Material, 1960-1988

Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Occupation:
Cinematographers  Search this
Topic:
T.V. commercial producers  Search this
Photographers  Search this
Accountants  Search this
advertising -- Cigarettes -- 20th century  Search this
Cowboys -- 20th century  Search this
Advertising, Newspaper -- 20th century  Search this
Smoking -- 1940-1990  Search this
Travel photography -- 1940-1990  Search this
Photography, Advertising -- 20th century  Search this
Advertising photography  Search this
Advertising campaigns -- 20th century  Search this
Cigarette industry -- 20th century  Search this
Cigarettes -- advertising -- 20th century  Search this
Advertising agencies -- 20th century  Search this
Television advertising -- Cigarettes -- 1940-1990  Search this
Advertising, magazine -- 20th century  Search this
Art directors  Search this
Copy writers  Search this
Genre/Form:
Color slides -- 1960-1990
Commercials
Audiotapes -- 1980-1990
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs) -- 1950-2000
Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0198
See more items in:
Marlboro Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f7c0f552-962a-4574-bdd1-3955d34fce16
EDAN-URL:
ead_collection:sova-nmah-ac-0198
Online Media:

Print Ads, Outdoor Ads, and International Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Type:
Archival materials
Date:
1926-1986
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0198, Subseries 4.3
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8eab0dc9d-1726-4799-8372-18239221e9a9
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref137

Print Ads, Outdoor Ads, and International Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Container:
Box 18
Box 49
Type:
Archival materials
Slides
Date:
1973-1981
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.3: Print Ads, Outdoor Ads, and International Ads
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep881cd48b9-2db9-4680-bb6e-d8e511306f38
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref140

Television Commercials

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Type:
Archival materials
Date:
1955-1986
Scope and Contents:
Box 46 contains 3/4" Umatic tapes.
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0198, Subseries 4.4
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80dbba9be-b4f4-4f0c-ac60-f348b756e1fd
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref143

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 21, Video AC0198-RV0001
Box 45
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1955-1956
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c196f0ba-b0fb-46c2-8d73-e542427a8334
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref144

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 21, Video AC0198-RV0002
Box 45
Type:
Archival materials
Moving Images
Videocassettes (vhs)
Date:
1956-1957
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ac63113c-4c88-49c4-b890-294f7f447c72
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref145

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 21, Video AC0198-RV0003
Box 45
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1957-1958
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80d3af130-065d-43af-b0f2-a33bfc725c55
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref146

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 21, Video AC0198-RV0004
Box 45
Type:
Archival materials
Videocassettes (u-matic)
Date:
1958-1959
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b1242c96-0bb8-48aa-9706-b7152e272099
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref147

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 21, Video AC0198-MV0005
Box 45
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
circa 1959-1963
Scope and Contents:
Digital reference copy in Smithsonian Institution Digital Asset Management System (DAMS)
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8963f273c-fd8b-4478-8830-6b16fd460632
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref148

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 21, Reel AC0198-RV0006
Box 45
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1959
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep848655ec6-227f-4b99-a659-f71f3a4568b4
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref149

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 22, Video AC0198-RV0007
Box 45
Type:
Archival materials
Moving Images
Videocassettes (vhs)
Date:
1961-1962
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e4b12c51-36cc-4513-a0d4-1e686a25c32e
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref150

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 22, Video AC0198-RV0008
Box 45
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1962-1964
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep872f056ec-e3ba-4f0b-984f-b8b1b5abd3e8
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref151

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 22, Video AC0198-RV0009
Box 45
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1964-1965
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep831ba6aa8-5042-4ac2-88d7-8eceac016246
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref152

Marlboro Television Ads

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 22, Video AC0198-RV0010
Box 45
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1965
Collection Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Collection Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
See more items in:
Marlboro Oral History and Documentation Project
Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep83accb7f8-e057-417f-8be3-b99cb2d6cc08
EDAN-URL:
ead_component:sova-nmah-ac-0198-ref153

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