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Castor Advertising Corporation Collection

Topic:
Coca-Cola (Trademark)
Creator:
Fernandez, Castor  Search this
Castor Advertising Corporation  Search this
Names:
Anheuser-Busch, Inc.  Search this
Heublein Inc.  Search this
International Rescue Committee  Search this
Richardson-Vicks Inc  Search this
Extent:
1 Cubic foot (4 boxes)
Type:
Collection descriptions
Archival materials
8mm films
Advertisements
Business records
Dvds
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs
Press releases
Vhs (videotape format)
Newspaper clippings
Hispanic american periodicals
Date:
1960-2007, 2018
Summary:
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Content Description:
Archival materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International. This collection includes correspondence, business records, awards, a copy of Fernández's MBA thesis, photographs, newspaper clippings, magazines, a DVD containing an interview with Fernández, and advertising reels recorded on VHS tapes, cassettes, and 16mm film.
Arrangement:
This collection is arranged into four series.

Series 1: Background Materials, 1961-2001, 2018

Series 2: Advertising Materials, 1969-1987

Series 3: Newspaper Clippings and Publications, 1968-2000

Series 4: Audiovisual Materials, 1960-2007
Biographical / Historical:
Castor A. Fernández Capote was born in 1943 in Havana, Cuba and moved to the United States in 1961. Fernández first lived in Miami, Florida but moved to New York City soon after. He attended City College of New York where he received his Bachelor and Master of Business Administration in Marketing. For his MBA thesis, "Market Segmentation through Television Advertising," Fernandéz focused his research on the potential for Spanish-language media to engage the Spanish-speaking market of New York. Fernández began his nearly four-decade-long advertising career in firms throughout New York City such as Link Advertising and Palmer Advertising. In 1968, Fernández established his own advertising firm called Castor Spanish International, focusing specifically on marketing designed for to the multiple groups of people described under the umbrella term "Hispanic." In 1989, Castor Spanish International merged with the Miami-based advertising corporation, Garcia-Serra & Blanco Advertising, to form a new agency: Castor SG&B. The agency dissolved the merger in 1990 and Fernández established Castor Advertising Corporation. Fernández retired from advertising in 2002. Throughout his decades-long career, he and his agencies did work for many major American corporations such as Café Bustelo, Citibank, McDonald's, Coca-Cola, Anheuser-Busch, Kmart, Richardson-Vicks, and Heublein Incorporated.
Provenance:
Collection donated to the Archives Center in 2018 by Castor Fernández.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Advertising campaigns  Search this
Advertising executives  Search this
Articles  Search this
Awards  Search this
Marketing  Search this
Minorities in advertising  Search this
Alcohol -- advertising  Search this
advertising -- Alcoholic beverages  Search this
Hispanic American businesspeople  Search this
Hispanic American consumers  Search this
Hispanic Americans  Search this
Cuban American business enterprises  Search this
Genre/Form:
8mm films
Advertisements
Business records
DVDs
Handbooks
Letters (correspondence)
Masters theses
Magazines (periodicals)
Newsletters
Photographs -- Color photoprints -- 1950-2000
Photographs -- Color photoprints -- 21st century
Press releases
VHS (videotape format)
Newspaper clippings
Hispanic American periodicals
Hispanic American periodicals
Citation:
Castor Advertising Corporation Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1461
See more items in:
Castor Advertising Corporation Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1461
Online Media:

Oral History interview with Carlos Villa, 1995 June 20-July 10

Interviewee:
Villa, Carlos, 1936-2013  Search this
Interviewer:
Karlstrom, Paul J., 1941-  Search this
Subject:
Diebenkorn, Richard  Search this
Neri, Manuel  Search this
Valledor, Leo  Search this
Garcia, Ruperto  Search this
Hudson, Robert H.  Search this
Berman, Wallace  Search this
Brown, Joan  Search this
Bischoff, Elmer Nelson  Search this
Wiley, William T.  Search this
Park Place Gallery Art Research, Inc  Search this
University of California, San Francisco.School of Fine Arts  Search this
Type:
Sound recordings
Interviews
Topic:
Asian American artists  Search this
Modernism (Art)  Search this
Sculptors  Search this
Filipino American artists  Search this
Hispanic American artists  Search this
Painters  Search this
Record number:
(DSI-AAA_CollID)5561
(DSI-AAA_SIRISBib)215877
AAA_collcode_villa95
Theme:
Latino and Latin American
Asian American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_215877
Online Media:

Oral history interview with Frank Romero, 1997 January 17-March 2

Interviewee:
Romero, Frank, 1941-  Search this
Interviewer:
Rangel, Jeffrey J.  Search this
Subject:
Voulkos, Peter  Search this
Sheets, Millard Owen  Search this
Rocha, Roberto de la  Search this
Lujan, Gilbert "Magu"  Search this
Mugnaini, Joseph A.  Search this
Almaraz, Charles David  Search this
Otis Art Institute  Search this
Four (Art group)  Search this
Type:
Sound recordings
Interviews
Topic:
Mexican American artists  Search this
Street art  Search this
Hispanic American artists  Search this
Mural painting and decoration  Search this
Painters  Search this
Mexican American art  Search this
Record number:
(DSI-AAA_CollID)13587
(DSI-AAA_SIRISBib)216102
AAA_collcode_romero97
Theme:
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_216102
Online Media:

Oral history interview with Gilbert Sanchez Lujan, 1997 Nov. 7-17

Interviewee:
Luján, Gilbert Sánchez, 1940-2011  Search this
Interviewer:
Rangel, Jeffrey J.  Search this
Subject:
Romero, Frank  Search this
Rocha, Roberto de la  Search this
Almaraz, Charles David  Search this
Four (Art group)  Search this
Type:
Sound recordings
Interviews
Topic:
Mexican American artists  Search this
Hispanic American artists  Search this
Painters  Search this
Mexican American art  Search this
Record number:
(DSI-AAA_CollID)13580
(DSI-AAA_SIRISBib)216354
AAA_collcode_lujan97
Theme:
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_216354
Online Media:

Oral history interview with Celia Alvarez Muñoz, 2004 Feb. 7-28

Interviewee:
Muñoz, Celia Alvarez, 1937-  Search this
Interviewer:
Cordova, Cary  Search this
Subject:
Huerta, Benito  Search this
Hayden, Dolores  Search this
Garcia, Ruperto  Search this
Souza, Al  Search this
Limón, Damiana Esparza  Search this
Walker, Ashley  Search this
Lippard, Lucy R.  Search this
Ruiz, Vicky  Search this
Massey, Robert  Search this
Recuerdos Orales: Interviews of the Latino Art Community in Texas  Search this
Type:
Sound recordings
Interviews
Topic:
Art  Search this
Feminism and art  Search this
Hispanic American women authors  Search this
Hispanic American women artists  Search this
Record number:
(DSI-AAA_CollID)12446
(DSI-AAA_SIRISBib)247378
AAA_collcode_munoz04
Theme:
Latino and Latin American
Women
Photography
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_247378
Online Media:

Oral history interview with Jesús Moroles, 2004 July 19-20

Interviewee:
Moroles, Jesús Bautista, 1950-2015  Search this
Interviewer:
Cordova, Cary  Search this
Subject:
Jimenez, Luis A. (Alfonso)  Search this
Baca, Judy  Search this
Legorreta Vilchis, Ricardo  Search this
Ribelin, Frank  Search this
Saarinen, Eero  Search this
Pfeiffer, Eckhardt  Search this
Noguchi, Isamu  Search this
Ruckriem, Ulrich  Search this
Shrader, David  Search this
Recuerdos Orales: Interviews of the Latino Art Community in Texas  Search this
Type:
Sound recordings
Interviews
Topic:
Sculptors  Search this
Art commissions  Search this
Hispanic American artists  Search this
Art  Search this
Record number:
(DSI-AAA_CollID)13223
(DSI-AAA_SIRISBib)249049
AAA_collcode_morole04
Theme:
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_249049
Online Media:

Clifford Wight papers relating to Diego Rivera, 1929-1990

Creator:
Wight, Clifford, 1900-ca. 1960  Search this
Subject:
Richardson, E. P. (Edgar Preston)  Search this
Stackpole, Ralph  Search this
Rivera, Diego  Search this
Biddle, George  Search this
Topic:
Public art  Search this
Hispanic American art  Search this
Mural painting and decoration  Search this
Mexican American art  Search this
Muralists  Search this
Record number:
(DSI-AAA_CollID)13461
(DSI-AAA_SIRISBib)214652
AAA_collcode_wighclif
Theme:
American Art and Artists in a Global Context
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_214652

Tomás Ybarra-Frausto research material on Chicano art, 1965-2004

Creator:
Ybarra-Frausto, Tomás, 1938-  Search this
Subject:
Mesa-Bains, Amalia  Search this
Goldman, Shifra M.  Search this
Lomas Garza, Carmen  Search this
Mexican Museum  Search this
Royal Chicano Air Force  Search this
Studio 24 (San Francisco, Calif.)  Search this
Type:
Interviews
Video recordings
Topic:
Mexico  Search this
Mexican American arts  Search this
Hispanic American art  Search this
Santos (Art)  Search this
Mexican American artists  Search this
Household shrines  Search this
Hispanic American artists  Search this
Record number:
(DSI-AAA_CollID)5563
(DSI-AAA_SIRISBib)216281
AAA_collcode_ybartoma
Theme:
Latino and Latin American
Art Theory and Historiography
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_216281
Online Media:

Oral history interview with Federico Castellon, 1971 April 7-14

Interviewee:
Castellón, Federico, 1914-1971  Search this
Interviewer:
Cummings, Paul, 1933-  Search this
Subject:
Cole, Sylvan  Search this
Zigrosser, Carl  Search this
Fleischman, Lawrence Arthur  Search this
Lewenthal, Reeves  Search this
Kline, Theresa  Search this
Rivera, Diego  Search this
Ames, Elizabeth  Search this
Associated American Artists  Search this
Weyhe Gallery  Search this
Columbia University  Search this
Type:
Sound recordings
Interviews
Topic:
Prints  Search this
Hispanic American artists  Search this
Printmakers  Search this
Painters  Search this
Record number:
(DSI-AAA_CollID)5452
(DSI-AAA_SIRISBib)212075
AAA_collcode_castel71
Theme:
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_212075

Oral history interview with Luchita Hurtado, 1994 May 1-1995 Apr. 13

Interviewee:
Hurtado, Luchita, 1920-  Search this
Interviewer:
Karlstrom, Paul J., 1941-  Search this
Subject:
Wescher, Paul Reinhold  Search this
Mullican, Lee  Search this
Noguchi, Isamu  Search this
Paalen, Wolfgang  Search this
Kozloff, Joyce  Search this
Mullican, Matt  Search this
Varda, Jean  Search this
Wescher, Mary  Search this
D'Harnoncourt, Rene  Search this
Bloch, Lucienne  Search this
Peech, S. D.  Search this
Topic:
Painters  Search this
Surrealism  Search this
Hispanic American women artists  Search this
Women artists  Search this
Record number:
(DSI-AAA_CollID)13583
(DSI-AAA_SIRISBib)215852
AAA_collcode_hurtad94
Theme:
Latino and Latin American
Women
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_215852
Online Media:

Oral history interview with Rupert Garcia, 1995 Sept. 7-1996 June 24

Interviewee:
Garcia, Rupert, 1941-  Search this
Interviewer:
Karlstrom, Paul J., 1941-  Search this
Subject:
Almaraz, Charles David  Search this
Lippard, Lucy R.  Search this
Montoya, Malaquias  Search this
Galeria de la Raza  Search this
San Francisco State University  Search this
Four (Art group)  Search this
Asco (Group of artists)  Search this
Type:
Sound recordings
Interviews
Topic:
Mexican American artists  Search this
Hispanic American artists  Search this
Painters  Search this
Record number:
(DSI-AAA_CollID)13572
(DSI-AAA_SIRISBib)215906
AAA_collcode_garcia95
Theme:
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_215906
Online Media:

Oral history interview with Mel Casas, 1996 August 14 and 16

Interviewee:
Casas, Mel, 1929-2014  Search this
Interviewer:
Karlstrom, Paul J., 1941-  Search this
Subject:
Almaraz, Charles David  Search this
Lomas Garza, Carmen  Search this
San Antonio College  Search this
Type:
Sound recordings
Interviews
Topic:
Painters  Search this
Mexican American art  Search this
Mexican American artists  Search this
Hispanic American artists  Search this
Record number:
(DSI-AAA_CollID)5449
(DSI-AAA_SIRISBib)216023
AAA_collcode_casas96
Theme:
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_216023
Online Media:

Oral history interview with Carlos Almaraz, 1986 February 6-1987 January 29

Interviewee:
Almaraz, Carlos, 1941-1989  Search this
Interviewer:
Nieto, Margarita  Search this
Subject:
Almaraz, Elsa Flores  Search this
Type:
Sound recordings
Interviews
Topic:
Mexican American art  Search this
Mexican American artists  Search this
Hispanic American artists  Search this
Street art  Search this
Record number:
(DSI-AAA_CollID)5409
(DSI-AAA_SIRISBib)216420
AAA_collcode_almara86
Theme:
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_216420
Online Media:

Oral history interview with Elsa Flores, 1997 Feb. 18-Apr. 30

Interviewee:
Flores, Elsa, 1955-  Search this
Interviewer:
Rangel, Jeffrey J.  Search this
Subject:
Almaraz, Charles David  Search this
Type:
Sound recordings
Interviews
Topic:
Hispanic American women artists  Search this
Women painters  Search this
Mexican American artists  Search this
Painters  Search this
Record number:
(DSI-AAA_CollID)13559
(DSI-AAA_SIRISBib)216421
AAA_collcode_flores97
Theme:
Latino and Latin American
Women
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_216421
Online Media:

Oral history interview with Barbara Carrasco, 1999 April 13-26

Interviewee:
Carrasco, Barbara, 1955-  Search this
Interviewer:
Rangel, Jeffrey J.  Search this
Subject:
Gamboa, Harry  Search this
Almaraz, Charles David  Search this
Chavez, Cesar  Search this
Lomas Garza, Carmen  Search this
Valadez, John  Search this
University of California, Los Angeles  Search this
University of California, San Francisco.School of Fine Arts  Search this
Asco (Group of artists)  Search this
Type:
Sound recordings
Interviews
Topic:
Women artists  Search this
Mexican American artists  Search this
Hispanic American women artists  Search this
Hispanic American artists  Search this
Record number:
(DSI-AAA_CollID)5447
(DSI-AAA_SIRISBib)216606
AAA_collcode_carras99
Theme:
Latino and Latin American
Women
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_216606
Online Media:

Oral history interview with Santa Barraza, 2003 November 21-22

Interviewee:
Barraza, Santa Contreras  Search this
Interviewer:
Cordova, Cary  Search this
Subject:
Bailey, Ben  Search this
Starpattern, Rita  Search this
Schmidt, Maurice  Search this
Lomas Garza, Carmen  Search this
King-Hammond, Leslie  Search this
Tibol, Raquel  Search this
Juarez, Isabel  Search this
Ringgold, Faith  Search this
Quirarte, Jacinto  Search this
Reyna, Israel  Search this
De Rivera, José Ruiz  Search this
Peña, Amado Maurilio  Search this
Dodson, Nora Gonzales  Search this
Wilson, Liliana  Search this
Bustamante, Jorge  Search this
Trevino, Barbina Modesta  Search this
Delgado, Viola  Search this
Vargas, Kathy  Search this
Orozco, Syliva  Search this
Recuerdos Orales: Interviews of the Latino Art Community in Texas  Search this
Type:
Sound recordings
Interviews
Topic:
Mexican American art  Search this
Women artists  Search this
Mexican American artists  Search this
Hispanic American women artists  Search this
Record number:
(DSI-AAA_CollID)13254
(DSI-AAA_SIRISBib)246712
AAA_collcode_barraz03
Theme:
Latino and Latin American
Women
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_246712
Online Media:

Oral history interview with Benito Huerta, 2004 Feb. 29-Mar. 2

Interviewee:
Huerta, Benito, 1952-  Search this
Interviewer:
Cordova, Cary  Search this
Subject:
Lomas Garza, Carmen  Search this
Beardsley, John  Search this
Caton, David  Search this
Livingston, Jane  Search this
Chin, Mel  Search this
Pitman, Bonnie  Search this
Zamudio-Taylor, Victor  Search this
Vargas, Kathy  Search this
Yanez, Rene  Search this
Hernandez, John  Search this
Galeria de la Raza  Search this
Lynn Goode Gallery  Search this
Recuerdos Orales: Interviews of the Latino Art Community in Texas  Search this
Type:
Sound recordings
Interviews
Topic:
Art criticism  Search this
Curators  Search this
Hispanic American artists  Search this
Painting  Search this
Art commissions  Search this
Record number:
(DSI-AAA_CollID)12217
(DSI-AAA_SIRISBib)247972
AAA_collcode_huerta04
Theme:
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_247972
Online Media:

Mel Ramos papers, 1959-1984

Creator:
Ramos, Mel, 1935-2018  Search this
Subject:
Lichtenstein, Roy  Search this
Thiebaud, Wayne  Search this
Alloway, Lawrence  Search this
Stealingworth  Search this
Type:
Interviews
Topic:
Painting, Modern  Search this
Pop art  Search this
Hispanic American artists  Search this
Record number:
(DSI-AAA_CollID)13505
(DSI-AAA_SIRISBib)208776
AAA_collcode_ramomel
Theme:
Lives of American Artists
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_208776

Stendahl Art Galleries records, 1907-1971

Creator:
Stendahl Art Galleries  Search this
Subject:
Kandinsky, Wassily  Search this
Beltran-Masses, Federico  Search this
Montenegro, Roberto  Search this
Schofield, Walter Elmer  Search this
Picasso, Pablo  Search this
Feshin, Nikolai Ivanovich  Search this
Genth, Lillian Mathilde  Search this
Rose, Guy  Search this
Stendahl, Earl L.  Search this
Kronberg, Louis  Search this
Pearson, Ralph M.  Search this
Zuloaga, Ignacio  Search this
Archipenko, Alexander  Search this
Kleitsch, Joseph  Search this
De Creeft, José  Search this
Calder, Alexander  Search this
Cantú, Federico  Search this
Orozco, José Clemente  Search this
Payne, Edgar (Alwin)  Search this
Szecsi, Ladislas  Search this
Kent, Rockwell  Search this
Gilbert, Arthur Hill  Search this
Guthrie, George B.  Search this
Pach, Walter  Search this
Charlot, Jean  Search this
Loeffler, Gisella  Search this
Eddy, Jerome  Search this
Laurence, Sydney  Search this
Siqueiros, David Alfaro  Search this
Rivera, Diego  Search this
Knight, Louis Aston  Search this
Noguchi, Isamu  Search this
Hansen, Armin C. (Armin-Carl),  Search this
Wendt, William  Search this
Mérida, Carlos  Search this
Rose, Ethel Boardman  Search this
Gelhaar, Emil  Search this
Ritschel, William  Search this
Wildenstein and Company (New York, N.Y.)  Search this
Thomas Gilcrease Institute of American History and Art  Search this
Couvoisier Galleries  Search this
Demotte, inc. (New York, N.Y.)  Search this
Type:
Scrapbooks
Topic:
Hispanic American art  Search this
Prints  Search this
Art, Modern  Search this
Landscape painting  Search this
Art  Search this
Art, American  Search this
Record number:
(DSI-AAA_CollID)5550
(DSI-AAA_SIRISBib)210940
AAA_collcode_stenartg
Theme:
Latino and Latin American
The Art Market
Art Gallery Records
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_210940
Online Media:

Michael Ponce de Leon papers, 1943-1979

Creator:
Ponce de Leon, Michael, 1922-  Search this
Subject:
Davis, Elmer Holmes  Search this
Quirarte, Jacinto  Search this
Head, Matthew  Search this
Type:
Sketchbooks
Topic:
World War, 1940-1945  Search this
War in art  Search this
Prints  Search this
Hispanic American artists  Search this
Record number:
(DSI-AAA_CollID)5523
(DSI-AAA_SIRISBib)211131
AAA_collcode_poncmich
Theme:
Diaries
Lives of American Artists
Latino and Latin American
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_211131

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