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Association of Hispanic Advertising Agencies Collection

Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Topic:
Advertising executives -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Television advertising -- 1950-2000  Search this
advertising -- History -- 1950-2000  Search this
Advertising campaigns -- 1950-2000  Search this
Minorities in advertising -- 1950-2000  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Storyboards
Video recordings -- 1950-2000
Posters -- 1950-2000
Photographs -- 1950-2000
Advertisements -- 1950-2000
Audio cassettes -- 1950-1990
Clippings -- 1950-2000
Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a09dc7dd-a82c-469c-ae5b-d24a7000b6fe
EDAN-URL:
ead_collection:sova-nmah-ac-1343
Online Media:

Habichuelas Rojas Domincanas / Dominican Red Beans

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
Puerto Rico
ID Number:
2000.0198.01
Accession number:
2000.0198
Catalog number:
2000.0198.01
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-6b06-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198375

Habichuelas Pintas / Pinto Beans

Maker:
Goya Foods, Inc.  Search this
Physical Description:
paper (overall material)
printing ink (overall material)
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
overall: 4 1/2 in x 3 in; 11.43 cm x 7.62 cm
Object Name:
Can
Place made:
Puerto Rico
ID Number:
2000.0198.02
Accession number:
2000.0198
Catalog number:
2000.0198.02
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-6b07-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198376

Garbanzos / Chick Peas

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
overall: 4 1/2 in x 3 in; 11.43 cm x 7.62 cm
Object Name:
Can
Place made:
Puerto Rico
ID Number:
2000.0198.03
Accession number:
2000.0198
Catalog number:
2000.0198.03
See more items in:
Work and Industry: Occupations
Exhibition:
Food: Transforming the American Table
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746b4-87e1-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198377

Habas Grandes / Butter Beans

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
Puerto Rico
ID Number:
2000.0198.04
Accession number:
2000.0198
Catalog number:
2000.0198.04
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-6b08-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198378

Habichuelas Romanas / Roman Beans

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
Puerto Rico
ID Number:
2000.0198.05
Accession number:
2000.0198
Catalog number:
2000.0198.05
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-695e-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198379

Habichuelas Blancas / Small White Beans

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.06
Accession number:
2000.0198
Catalog number:
2000.0198.06
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-4ec6-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198380

Frijoles Verdes / Field Peas with Snaps

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
Puerto Rico
ID Number:
2000.0198.07
Accession number:
2000.0198
Catalog number:
2000.0198.07
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-695f-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198381

Alubias / Cannellini

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
overall: 4 1/2 in x 3 in; 11.43 cm x 7.62 cm
Object Name:
Can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.08
Accession number:
2000.0198
Catalog number:
2000.0198.08
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-4ec7-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198382

Frijol Carita / Blackeye Peas

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.09
Accession number:
2000.0198
Catalog number:
2000.0198.09
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-4f9a-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198383

Frijoles Negros / Black Beans

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
overall: 4 1/2 in x 3 in; 11.43 cm x 7.62 cm
Object Name:
Can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.10
Accession number:
2000.0198
Catalog number:
2000.0198.10
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-6a27-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198384

Habichuelas Coloradas / Red Kidney Beans

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
food can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.11
Accession number:
2000.0198
Catalog number:
2000.0198.11
See more items in:
Work and Industry: Retail and Marketing
Exhibition:
Inventing in America
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-52fd-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198385

Habichuelas Coloradas Pequenas / Small Red Beans

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
Puerto Rico
ID Number:
2000.0198.12
Accession number:
2000.0198
Catalog number:
2000.0198.12
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-6b09-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198386

Habichuelas Rosadas / Pink Beans

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.13
Accession number:
2000.0198
Catalog number:
2000.0198.13
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-52fe-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198387

Gandules Secos / Dried Pigeon Peas

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
ID Number:
2000.0198.14
Accession number:
2000.0198
Catalog number:
2000.0198.14
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-6b1b-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198388

Chícharos / Whole Green Peas

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.15
Accession number:
2000.0198
Catalog number:
2000.0198.15
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-52ff-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198389

El Jibarito Gandules Secos

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Related Publication:
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
ID Number:
2000.0198.16
Accession number:
2000.0198
Catalog number:
2000.0198.16
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-4eb5-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198390

Pintas Guisadas Listas Para Comer / Pinto Beans in Sauce

Maker:
Goya Foods, Inc.  Search this
Physical Description:
paper (overall material)
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
overall: 4 1/2 in x 3 in; 11.43 cm x 7.62 cm
Object Name:
Can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.17
Accession number:
2000.0198
Catalog number:
2000.0198.17
See more items in:
Work and Industry: Occupations
Exhibition:
Food: Transforming the American Table
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-4eb6-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198391

Blancas Guisadas Listas Para Comer / White Beans in Sauce

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.18
Accession number:
2000.0198
Catalog number:
2000.0198.18
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-4eb7-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198392

Frijoles Rojoas Listas Para Comer / Red Beans in Sauce

Maker:
Goya Foods, Inc.  Search this
Measurements:
overall: 11 cm x 7.5 cm; 4 5/16 in x 2 15/16 in
Object Name:
Can
Place made:
United States: New Jersey, Secaucus
ID Number:
2000.0198.19
Accession number:
2000.0198
Catalog number:
2000.0198.19
See more items in:
Work and Industry: Occupations
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746aa-4eb8-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1198393

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