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Saul Nesbitt Papers

Nesbitt, Saul, 1920-1993  Search this
Archway Cookies, Inc.  Search this
Borden's Farm Products Co. of Illinois  Search this
Campbell Soup Company  Search this
Cooper-Hewitt Design Archive  Search this
Eastman Kodak Company  Search this
Florists' Telegraph Delivery Association  Search this
Franco American Food Co.  Search this
Lever Brothers and Unilever, ltd.  Search this
National Distillers and Chemical Corporation  Search this
Nesbitt Associates, Ltd.  Search this
P. Ballantine & Sons  Search this
Philip Morris Incorporated  Search this
Revlon, Inc.  Search this
Schick (Firm)  Search this
Scott Paper Company  Search this
Seagram Company  Search this
Cooper-Hewitt Design Archive  Search this
3.5 Cubic feet (11 boxes)
Collection descriptions
Archival materials
Press releases
Media lists
Client lists
Scope and Contents:
Background and biographical information consists of Nesbitt's resume, an artist/designer statement, list of clients and accomplishments of Nesbitt Associates, Ltd., press releases, articles, and photographs of the designer.,The materials in this collection document Nesbitt's work from 1951 through 1984.
The records of the office of public relations cover the years 1955-1963 and include press releases and clippings describing some Nesbitt's products, his theories on consumer motivation, and the results of his surveys, as well as correspondence with members of the press. General office correspondence is boxed separately.
Color slides, color and black & white transparencies, and black & white photographs of most of Nesbitt's designs for packaging from 1951-1981 are included. Oversized materials include books jackets and booklets designed by Nesbitt, as well as some renderings for packaging designs done in color.
Three samples of fitted presentation boxes designed by Nesbitt are included, as well as a prototype for a design award for Parsons School of Design in New York, and two "Multiplication" cubes commissioned by the Museum of Modern Art in New York.
This collection has been reboxed in archivally-sound containers, but the materials have only been partially processed and arranged. Record groups include: 1) Backgound and Biographical Information; 2) Records of the Public Relations Office, 1955-1963; 3) Correspondence; 4) Slides, Transparencies, and Photographs; 5) Oversized Materials; and 6) Samples.
Biographical / Historical:
Packaging, industrial, and graphic designer. Born in New York City, August 10, 1920. Nesbitt was a student of sculptor Chaim Gross and studied art at many New York institutions including: Art Students League; New York University; Columbia University; Pratt Institute of Art; and the New School.

He served in the U.S. Army from 1942 to 1945 where he worked as a cartographer and as the head of the visual aid section in a military intelligence training center. In 1945, he joined the staff of Harper's Bazaar magazine where he was an illustrator assisting art director Alexey Brodovich. In 1946, Nesbitt was hired by the industrial design studio of Raymond Loewy as a handletterer and packaging designer.

He worked with Lippincott Industrial Design from 1948 to 1951. Nesbitt opened his own design studio, Nesbitt Associates, Ltd. in 1951. The firm specialized in package design, trademarks, and corporate identities. Some of his most recognizable designs were for the label for Campbell's Soup and the Florists' Telegraph Delivery (F.T.D.) Winged Mercury 'Interflora' figure, still used today. Nesbitt's other clients included: Franco American; Revlon; Ballantine Beer; Borden; Champion spark plugs; Kodak; Philip Morris cigarettes; Schick razors; and Archway cookies. In addition, Nesbitt developed the "Karry Kit" for Ballantine Beer which came to be widely used and known as the six pack.

Nesbitt was known for his revealing studies and surveys of the buying needs and preferences of the "average American housewife" and consumers in general. His opinions on what he referred to as "underpackaging" were widely publicized in professional magazines and journals. In 1984, Nesbitt retired from the design field and went to California to resume his career as a sculptor until his death in 1993.
Related Materials:
Materials in the Archives Center

NMAH.AC.0367 Campbell Soup Advertising Oral History and Documentation Project

NMAH.AC.0552 Caroline R. Jones Papers

NMAH.AC.0060 Warshaw Collection of Business Americana

NMAH.AC.0939 Revlon, Incorporated Advertising Collection

NMAH.AC.0561 Albert W. Hampson Commercial Artwork Collection

Materials at the Smithsonian Institution

Archives of American Art, Esta Nesbitt Papers, circa 1942-1981

Smithsonian Institution Archives, Archives Collection Management Records, 1989-2006
Collection donated by the designer's wife, Mrs. Saul Nesbitt, in 1994.
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at or 202-633-3270.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Industrial designers  Search this
Packaging designers  Search this
Graphic designers  Search this
Consumers -- Research  Search this
Consumers' preferences -- United States  Search this
Housewives as consumers  Search this
Labels -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Graphic arts -- United States  Search this
Design, Industrial -- United States  Search this
Packaging -- Design  Search this
Press releases
Photographs -- 20th century
Media lists
Client lists
Saul Nesbitt Papers, 1951-1984, Archives Center, National Museum of American History.
See more items in:
Saul Nesbitt Papers
Archival Repository:
Archives Center, National Museum of American History

[Trade catalogs from Franco-American Food Co.]

Company Name:
Franco-American Food Co.  Search this
Related companies:
Campbell Soup Co. ;  Search this
Notes content:
"Franco-American soups and other specialties: A description of each variety."
Trade catalog
Color images
Physical description:
1 piece; 1 box
Type of material:
Trade catalogs
Trade literature
Jersey City Heights, New Jersey, United States
Topic (Romaine term):
Foods and beverage products and processing equipment (including brewing; distilleries; beer; wine; etc.)  Search this
Beverage industry  Search this
Distilleries  Search this
Food industry and trade  Search this
Record ID:
Trade Literature at the American History Museum Library
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries

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