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Miscellaneous

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box SUPP 14, Folder 1
Type:
Archival materials
Date:
1875-1965
Scope and Contents:
Advertisements, trade cards, catalogues, and circulars for food products and food preparation devices including fruits, groceries, provisions, markets, staples, grocers, extracts, imported foods, Campbell's soups, spices, evaporators, lactated food, and canning. In addition to the graphics on the ads, a few stock images of food are present. A small amount of business records include receipts and correspondence. A thermometer cooking schedule and a schematic for a patented liquid food container are also among the documents.
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Food, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Food
Warshaw Collection of Business Americana Subject Categories: Food / Manufacturers and Distributors of Food and Food Products
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-food-ref17

Franchise information

Collection Creator:
Wood, Arthur Bernie, 1921-1986  Search this
Type:
Archival materials
Date:
1961 - 2001
Scope and Contents:
This subseries includes examples of letterhead used by Wood for business purposes, specifically Admart, Inc., Advertising, and correspondence, awards, and general franchise information. The correspondence is sparse and the three letters relate to the topic of franchising and one for shares owned by Wood in the American Flavor Corporation. The annual report planning chart is a generic chart detailing the concept (ideas/direction), planning (copy and design layout), writing (art), and production (printing /distribution) of an annual report with an established time frame. The award given to Wood is from Food Services Executives Association and Paper Cup and Container Institute. It was given for, "outstanding use of imprinting on paper cups or food containers in the promotion of specialties of the house." The International Design Conference (Aspen) (IDCA) materials in this series consist of printed emails from 2001 determining whether or not Wood was a 1959 participant of IDCA. See Series 6 for photographs of the IDCA from 1964. The International Franchise Association, Inc., materials include a program for the February 1962 meeting and other printed materials Wood designated as part of the International Franchise Association file. The Food Facilities Engineering Society meeting of May 1965 includes personal notes taken by Wood at the meeting and the Food Facilities Engineering Society News, 1965 and the National Restaurant Association Take-Out technical bulletin, undated. Of note is a photocopied example of a one page, annotated Colonel Sanders Kentucky Fried Chicken, Inc., franchise contract from 1961. The National Franchise Reports, June 1964 to August 1964 and November 1964 provide franchise news and a list of services. Also included in this file is printed material from the Paper Cup and Container Institute, Inc., on Central Kitchens and Paper Service Newest Idea in School Feeding. The publications include a variety of writing on business by Wood and others, about the ownership of a franchise and franchising in general. Select titles include Franchising Around the World, Modern Franchising, and Quickservice Operations Management.
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
A. Bernie Wood papers, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0962, Subseries 2.1
See more items in:
A. Bernie Wood Papers
A. Bernie Wood Papers / Series 2: Business Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0962-ref21

Trademarks

Collection Creator:
Wood, Arthur Bernie, 1921-1986  Search this
Type:
Archival materials
Date:
1964 - 1970
Scope and Contents:
The trademark materials, 1964-1970, include some Food and Drug Administration (FDA) materials and specific trademark information for Chick'n-2-Go, Ma and Pa's Country Candy Store, McDonald's, and Neatrae Containers. The FDA information includes printed material such as Facts for Consumers, Food Standards, 1964; How the FDA Works for You, 1966; Read the Label on Food, Drugs, Devices, Cosmetics and Household Chemicals, 1965.

The trademark documentation is arranged alphabetically by company name and contains memos, correspondence, trademark search reports, and the published trademark if issued. In some instances there is evidence of foreign trademark materials, especially for the NEATRAE. The Neatrae Container Association documentation consists of licensing patent applications, trademark assignments, and other correspondence detailing a partnership between Daniel Greenwood, Elgin Milk Corporation, Bernie Wood, and Dan Conelly for trademark use of "NEATRAE." NEATRAE was trademarked to be used in conjunction with a finger-grip food container (US Patent No., 3,355,082) that Wood patented.
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
A. Bernie Wood papers, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0962, Subseries 5.2
See more items in:
A. Bernie Wood Papers
A. Bernie Wood Papers / Series 5: Patent and Trademark Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0962-ref32

Aladdin Industries, Inc. Records

Creator:
Johnson, Victor S., Sr., 1882-1943  Search this
Johnson, Victor, Jr., 1906-  Search this
Aladdin Industries, Inc. (Nashville, Tenn.).  Search this
Names:
Allen, Steve  Search this
Reagan, Ronald  Search this
Extent:
50 Cubic feet (120 boxes)
Type:
Collection descriptions
Archival materials
Photographs
Newsletters
Commercial art
Picture postcards
Laboratory notebooks
Patents
Design drawings
Business records
Advertisements
Scrapbooks
Date:
1889-2003
Scope and Contents:
The collection consists of approximately 50 cubic feet of material documenting Aladdin Industries Inc., manufacturers of vacuum ware and lunch boxes. The majority of the material dates from 1947 to the 1970s. The strength of the collection is with the lunch box documentation and product development, marketing, and sales records. There is some interesting labor history—specifically United Steel Workers agreement. The files of Victor S. Johnson, Sr. and Victor S. Johnson, Jr. form the core of the collection and provide rich documentation on the company's activities.
Arrangement:
The collection is divided into seventeen series.

Series 1: Historical and Background Materials, 1919-1997

Series 2: Victor S. Johnson Sr. Files, 1916-1945

Series 3: Victor S. Johnson Jr. Files, 1906-1983

Series 4: Employee and Personnel Records, 1910-2001

Series 5: Research and Development Records, 1910-1976

Series 6: Patent Records, 1889-1973

Series 7: Sales Records, 1939-2000

Series 8: Advertising and Marketing Records, 1931-2001

Series 9: School Lunch Kits, 1952-1989

Series 10: Lamps and Kerosene Heaters, 1911-2000

Series 11: Temp-Rite, 1972-2000

Series 12: Competitors, 1963-2001

Series 13: Style Guides, 1966-1998

Series 14: Newsletters, 1943-1998

Series 15: Photographs, 1923-1986

Series 16: Scrapbooks, 1908-1962

Series 17: Audiovisual Materials, 1993-1996
Biographical / Historical:
Victor Samuel Johnson Sr., (1882-1943) was born in Nebraska. As a soap salesman for the Iowa Soap Company, he became interested in kerosene mantle burners. Dissatisfied with the available kerosene lamps, he began selling and dealing U.S. made mantles and incorporated the Mantle Lamp Company of America in Chicago in 1908. Johnson selected the name "Aladdin" from the famous story, "Aladdin; or The Wonderful Lamp." Johnson began research and development of a mantle lamp that gave off a steady white light and did not smoke. The Mantle Lamp Company began manufacturing lamps in 1912, with Plume & Atwood Manufacturing Company burners, and marketed them as "Aladdin Lamps." The company diversified in 1917 and began producing insulated cooking dishes, known as Aladdin Thermalware jars, for the U.S. military. These jars had an aluminum or steel jacket wrapped around a heavy glass receptacle. The space between was filled with cork. The introduction of the thermalware began the company's venture into heat and cold retaining receptacles.

In 1919, Johnson organized a subsidiary of the Mantle Lamp Company of America, Aladdin Industries, Inc., to market and sell the Aladdin thermalware jars and vacuum ware. At the same time, Mantle lamp Company of America formed Aladdin Limited in Canada and England to sell thermalware as well as Pathfinder Radio Corporation, Cadillac Photograph Corporation, Aladdin Chemical Corporation, Aladdin Phonograph Corporation, Johnson Laboratories, Inc. (radio components), and Aladdin Radio Industries (magnetic and radio research). Pathfinder, Cadillac, Aladdin Chemical and Aladdin Phonograph all failed. In 1926, the Mantle Lamp Company acquired Lippincott Glass Company of Alexandria, Indiana, where it manufactured and fabricated glass chimneys, shades and lamp bases, mantles, wicks, and metal lamp bases. The Alexandria plant closed in 1952 and eventually moved to Nashville.

In 1943, Victor S. Johnson Sr. died and his son, Victor S. Johnson Jr. (1906-), succeeded him as president of Aladdin Industries Inc. Johnson Jr. moved Aladdin from Chicago to Nashville, Tennessee in 1949 to place the company strategically in mid-America to distribute its products. Aladdin's general offices, vacuum bottle production, and electric lamps and kerosene completed the move by 1952.

In 1950, Aladdin began illustrating flat metal school lunch kits (lunch boxes with liquid containers) with images of popular radio, movie and television figures. Hopalong Cassidy was the first character kit. This innovative marketing decision produced an explosive growth in the lunch kit market and made Aladdin a pioneer in image licensing. Character lunch boxes became a large part of the childhood experience and are collector's items today. Over the years, Aladdin extended the range of characters depicted and began manufacturing plastic and soft, vinyl lunch kits with printed themes. It also introduced "3D" embossing on the flat metal kits. Embossed metal lunch kits were completely phased out in 1986 due to high production costs. In addition to the school lunch kits, Aladdin also introduced wide mouth vacuum bottles (pint and quart size) in 1953. The wide mouth bottles also carried "adult" themes such as the "Angler" fisherman's bottle. The thermosware line eventually moved from metal to plastic jackets and from a glass insulated filler to foam.

In 1965, Aladdin purchased the Stanley steel bottle operation from Landers, Frary and Clark in New Britain, Connecticut. Aladdin's diversification strategy led to the introduction in 1968 of the Temp-Rite® meal distribution plan, an insulated thermal tray service for hospitals, the airline industry, and prisons. The Temp-Rite® system gave rise to a full line of products and services and Aladdin formed a subsidiary, known as Aladdin Synergetics, Inc., to handle its health care and food service operations. Aladdin Synergetics was sold to Welbilt Corporation in 1998; the new operation was named Aladdin Temp-Rite. Other products added over the years included electric lamps, shades, kerosene stoves, and an electronics division in 1956. This division was established from a small technical research group whose function was patent licensing. As a subsidiary of Aladdin Industries, it produced transformers and radio and telephone filters. The subsidiary was sold to Vernitron in October, 1979.

At various times, Aladdin established offices in Alexandria, Indiana; Chicago, Illinois; Nashville, Tennessee; Portland Oregon, Canada; Hungry; France; Australia, New Zealand; England; Iraq, Iran, Brazil, Japan, Peru, Venezuela, Chile, Uruguay, France, Germany, Iceland, Sweden, and South Africa to market and sell its products.

Aladdin was financially mismanaged in the 1990s and rapidly declined. Aladdin Industries Inc. reorganized in 1999 and became known as Aladdin Industries LLC. High labor costs and unsuccessful efforts to develop new products led to further decline. By January, 2002, Aladdin had sold its remaining product lines and closed its Nashville plant. Aladdin lamps are still sold today by the Aladdin Mantle Lamp Company of Clarksville, Tennessee.
Separated Materials:
The Division of Cultural History (now Division of Cultural and Community Life) holds 30 lunch boxes and 28 thermos bottles from Aladdin Industries, Nashville, Tennessee. Additionally, there is a pair of lamps. See Accession 2003.0255. Although the children's steel lunch boxes predominate, the collection represents the full spectrum of Aladdin box designs including vinyl, hard plastic, and fabric.
Provenance:
Donated to the Archives Center by Aladdin Industries in 2003.
Restrictions:
Collection is open for research but the oversize map folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Lunchboxes  Search this
Character merchandising  Search this
Celebrities  Search this
Food containers  Search this
Food container industry  Search this
Thermos bottles  Search this
Genre/Form:
Photographs -- 20th century
Newsletters -- 20th century
Commercial art
Picture postcards -- 20th century -- United States
Laboratory notebooks
Patents -- 20th century
Design drawings -- 1950-2000
Business records -- 20th century
Advertisements -- 20th century
Scrapbooks -- 20th century
Citation:
Aladdin Industries, Inc. Records, 1889-2002, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0844
See more items in:
Aladdin Industries, Inc. Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0844
Online Media:

Products: Plastic Items; Food Containers

Collection Creator:
American Petroleum Institute.  Search this
Container:
Box 48, Folder 27
Type:
Archival materials
Date:
1979
Collection Restrictions:
The collection is open for research use. Viewing film portion of collection requires special appointment. See repository for details.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
Collection Citation:
American Petroleum Institute Photograph and Film Collection, 1860s-1990 (bulk 1955-1990), Archives Center, National Museum of American History
See more items in:
American Petroleum Institute Photograph and Film Collection
American Petroleum Institute Photograph and Film Collection / Series 2: Modern Photographs, 1960s-1980s
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0711-ref2781

.006, [Volume 1 of Charles Francis Hall's Notes on Arctic Explorers]

Author:
Hall, Charles Francis, 1821-1871  Search this
Collection Creator:
Field, Cyrus  Search this
Hall, Charles Francis, 1821-1871  Search this
Franklin, John, 1786-1847  Search this
Royal Geographic Society.  Search this
Everett, Edward, 1794-1865  Search this
Extent:
1 Item (Ink on paper, 17.0" x 11".)
Container:
Box 1, Folder 4
Type:
Archival materials
Diaries
Place:
Arctic regions -- Discovery and exploration
Date:
circa 1860
Scope and Contents:
First volume of four notebooks on arctic explorers in preparation for Hall's 1st expedition.
Local Numbers:
AC0702-0000023
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Explorers  Search this
Genre/Form:
Diaries -- 19th century
Collection Citation:
Charles Francis Hall Collection, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
Charles Francis Hall Collection
Charles Francis Hall Collection / .006-.009, Four notebooks with notes on other arctic explorers, in preparation for Hall's 1st expedition
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0702-ref635
2 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View .006, [Volume 1 of Charles Francis Hall's Notes on Arctic Explorers] digital asset number 1
  • View .006, [Volume 1 of Charles Francis Hall's Notes on Arctic Explorers] digital asset number 2

The Modular Mates Story

Collection Creator:
Damigella, Ann.  Search this
Damigella, Thomas  Search this
Container:
Box OV 583.40, Folder RV 583.40
Type:
Archival materials
Date:
c. 1983
Scope and Contents note:
History of food containers for preservation; history of Tupperware. Product development of Modular Mates from design to finished product.
Arrangement note:
½" videocassette, c. 10:25 mins.
Collection Restrictions:
Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.
Collection Citation:
Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History
See more items in:
Ann and Thomas Damigella Collection
Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.3: Corporate Films
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0583-ref215

Interstate Folding Box Company, Manufacturers of Frostofold, Frozen Food Containers, Middletown, Ohio

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 2, Folder 11
Type:
Archival materials
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Refrigeration, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Refrigeration
Warshaw Collection of Business Americana Subject Categories: Refrigeration / 1: Manufacturers and Dealers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-refrigeration-ref667

Warshaw Collection of Business Americana

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
1,150 Cubic feet (approximately. Series 1 contains approximately 1108 cubic feet consisting of approximately 2050 boxes, approximately 326 oversize boxes, and map case material. Additional material in Series 2-4 is unquantified. With also, some digital images of select collection materials.)
Type:
Collection descriptions
Archival materials
Posters
Letterheads
Advertisements
Maps
Business ephemera
Calendars
Trade cards
Broadsides
Ephemera
Stationery
Advertising cards
Sheet music
Photomechanical prints
Sales catalogs
Chromolithographs
Place:
business ephemera -- Adirondack Mountains (N.Y.)
Albany (N.Y.)
Date:
circa 1708-1977
Scope and Contents:
The Warshaw Collection consists of approximately 1,150 cubic feet of material currently contained in approximately 2,050 vertical document boxes, approximately 326 flat oversize boxes, 34 map case drawers of oversize materials, 56 volumes of photographic photo prints, 17 boxes of 4 x 5 color transparencies and black and white photonegatives, 11 boxes of stereographs, and a videodisc. It consists of a large body of business ephemera. Ephemera is used to refer to the transient everyday items which are usually printed on paper however in some cases fabric, leather and wood have been used. This material is manufactured for a specific limited use and then meant to be thrown away. The collection also contains samples of ephemera that were meant to be saved for a short period of time and discarded later such as stock certificates. This material dates from the late eighteenth century to about 1977, but the bulk of the material is late from the nineteenth and early twentieth centuries.

The largest advertising history collection in the Archives Center, the Warshaw Collection is organized into five major categories: I. Business Ephemera -- - Vertical Files, II. Business Ephemera - - Oversize, III. Other Collection Divisions, IV. Isadore Warshaw Personal Papers and V. Photographic Reference Materials. Scope and content notes and a detailed description of the contents for all of these divisions are found in the following sections of the register.

Series 1: Business Ephemera, circa 1724-1977, makes up the largest portion of the collection. It is divided into 538 subject and geographic categories created by Mr. Warshaw and is contained in 2,050 vertical document boxes. Materials include vast numbers of advertising cards, scraps, stock cards, trade catalogs, price lists, menus, pamphlets, labels, lithographs, photographs, business letterheads, bills, receipts, greeting cards, post cards, calendars, printed advertisements, periodicals, newspaper clippings, broadsides, shipping documents, handbills, premiums, promotional items, announcements, business cards, packaging and point of purchase displays.

II. BUSINESS EPHEMERA - - OVERSIZE FILES, ca. 1850-1960, consists of approximatley 326 flat oversize boxes and 34 map case drawers of materials. Materials include posters, newspapers, point of purchase displays, packaging, printed advertisements, periodical illustrations, lithographs, labels, shipping documents, promotional items, trade catalogs, pattern sheets, maps, art reproductions, fashion design drawings, membership certificates and price lists. The material is organized by the same subject and geographical categories as materials in the vertical document boxes.

III. OTHER COLLECTION DIVISIONS, ca. 1790-1957, represents a significant accumulation of one type of material rather than a mix of various types of ephemera. Materials generally relate to one subject. Most of the material is stored in flat oversize boxes. Materials include cinema lobby cards, fire insurance maps, photographs and scrapbooks of liquor and wine labels.

IV. ISADORE WARSHAW PERSONAL PAPERS, ca. 1917-1966, consists of three document boxes of materials relating to how Mr. Warshaw maintained the collection as a business. Most of this material is correspondence sent to him in response to his research inquiries. A smaller portion of the material is printed advertisements and circulars created by Mr. Warshaw to advertise his services and the collection. Magazine articles, letterhead stationery and photographs make up the remainder of the material.

V. PHOTOGRAPHIC REFERENCE MATERIAL, consists of photographs, slides and transparencies of items found in the collection. These materials were created for a number of purposes. Some were created in response to requests by researcher for images to be used in publications, exhibitions, and for other purposes. Others were created as a quick reference source for researchers. Several thousand photographic images from the Warshaw Collection were also transferred to an experimental videodisc by the Institution's Office of Photographic and Printing Services (OPPS). The videodisc is available for viewing on equipment in the Archives Center.

Use of the prints, slides, and videodisc reduces wear and tear on the collection, permits rapid searching through many images, and assures the researcher - - in most cases that a photographic negative of transparency already exists, and that copies can be reproduced relatively quickly and inexpensively. Searching the collection's photographic reproductions is especially appropriate for researchers who want to see general images of subjects such as "women in advertising" or an advertisement from a particular year.

The Warshaw Collection originally contained books, three-dimensional objects and food crate labels. Those books that did not directly relate to the collection were transferred to the Smithsonian Libraries. Remaining publications are stored in the Business Ephemera-Vertical Files document boxes within the appropriate subject category.

Mr. Warshaw collected three-dimensional objects to illustrate packaging, to convey information about product content, shape and size, and to document advertising in three-dimensional forms. Such items included hair product packaging, games, patent medicine containers, cosmetics, tobacco tins, food containers, and liquor bottles. There were also a number of objects, mostly made of glass, tin, and wood, including trays and stained glass signs advertising products such as patent medicine, tobacco, phonographs, refrigerators, stoves, hair products, meat, agricultural tools and implements, whiskey, bakery goods, and beer. Some of these objects were framed. All these objects have been transferred to the appropriate divisions in the Museum. Information on the locations of these items can be obtained in the Archives Center reference room.

Food crate labels were once an important advertising device. Used to develop loyalty to particular growers, these labels were appealing because of the commercial artwork. Some of the labels were mounted on wood. These labels also were transferred to a curatorial unit. The un-mounted labels are in the "foods" section of the Business Ephemera - - Vertical Files.

Research Strengths and Limitations

The strength of the Warshaw Collection lies in its size, its variety, and its extraordinarily rich visual imagery. These images illustrate how Americans perceived themselves or wished to be perceived, how they saw others, their work patterns, their recreation habits, and other aspects of American culture from the late eighteenth to the mid-twentieth centuries. They provide an alternative source to written and printed historical materials, sometimes conveying information about values and practices not otherwise documented. These images stand as a powerful reminder that the origins of modern, visual mass communications go much farther back than the invention of television.

Most of the imagery, of course, is a vision of American life as seen through the eyes of advertising agencies and of the businesses they represented. Researchers working with the collection find it an especially rich source for examining the dynamic relationship between advertising and American culture over the centuries.

There are some problems, however, interpreting American culture through these materials. Most of the advertisements in the collection represent Anglo-American mainstream culture. African Americans, Native Americans, Asian Americans and members of other ethnic groups are only occasionally depicted in the advertisements. Much of this imagery is stereotypical and fails to recognize ethnic groups as consumers. Despite these limitations the ethnic imagery offers penetrating insights into American culture and its changing values and tastes. The Archives Center's Ethnic Imagery Project has identified thousands of items within the Warshaw Collection, and in other Center collections, which depict race and ethnicity. The Project also is seeking to expand the range of such imagery within the Center's collections to provide a better rounded view of how Americans see themselves and each other.

There are few indications in the collection of consumer response. The materials mostly consist of end products, what customers received. Testimonials and celebrity endorsements are among the materials but do not constitute a large portion of it, nor do they appear in every subject category. There is also little documentation on the success or failure of advertisements. Evidence about advertisers' decisions to use specific advertisements is extremely rare.

There is no complete history of any one company represented in the collection. For many of the businesses, the material consists of fragments of the advertising materials created to sell their products or services. Biographical information on founders or the early developments of the company may be included on letterhead stationery or bills and receipts but not always. Occasionally one finds company publications that discuss the history of the business. These were usually produced for anniversaries and more often for larger companies that had existed for a long time, such as Proctor & Gamble.

Most of the businesses represented in the Collection were east of the Mississippi River. This is probably due to the collecting possibilities for Mr. Warshaw. It also may be due to the concentration of many industries in this region.

Despite its limitations, the Warshaw Collection is the most heavily used collection in the Archives Center. Researchers in the Collection often find information unavailable elsewhere. Researchers in the Collection have included academic historians, Smithsonian curatorial staff , and outside museum staff interested in the collection for exhibition purposes. Smithsonian Shops buyers and others interested in motifs for licensed products, collectors and hobbyists find the collection a rich source for such research.
Series 1: Business Ephemera:
Dates -- circa 1544-1988

Contents -- Series 1: Business Ephemera1.1: Subject Categories1.2: Geographical Categories
Series 2: Other Collection Divisions:
Dates -- circa 1850-1957

Contents -- Series 2: Other Collection Divisions2.1: Business Records [Obsolete as of 2017]2.2: Cinema Lobby Cards2.3: Fire Insurance Maps2.4: Liquor and Wine Labels and Advertisements2.5: Photographs2.6: Stereographs2.7: Sheet Music2.8: Rewards and Wanted Posters
Series 3: Isadore Warshaw Personal Papers:
Dates -- circa 1917-1966

Contents -- Series 3: Isadore Warshaw Personal Papers3.1: Correspondence3.2: Secondary Writings about Warshaw and the Collection3.3: Business Materials3.4: Miscellaneous
Series 4: Photographic Reference Material:
Dates -- undated

Contents -- Series 4: Photographic Reference Material4.1: Photoprints4.2: 35mm color slides4.3: Color transparencies4.4: Videodisc
Arrangement note:
The collection is divided into four series.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Biographical / Historical:
The Warshaw Collection of Business Americana is the result of the foresight and energy of Isadore Warshaw. Warshaw believed that the history of America was closely tied to the history of American business. He observed, however, that the business community often looked to the future rather than the past and tended not to retain historical company records. As a result, a number of businesses had no coherent record of their past. Warshaw realized that these records could be of value one day.

"Sonny" Warshaw, as he was known to family and friends, was born June 12, 1900 and reared in Albany, New York, the second youngest of ten children of Rubin and Ray (Mackler) Warshaw. Although he received little formal education, he started in business as a book scout in 1915 searching for rare publications for dealers and collectors. Later he became a rare book dealer and collector himself. His hobbies included sketching and painting, and several pieces of this self-taught artist's work were exhibited in local banks.

Warshaw's interest in collecting business ephemera began in 1928 when an important event inspired him. In the process of searching for books, he often ran across various pieces of ephemera. In these posters, labels, ledgers, invoices, calendars, business cards, correspondence on letterhead stationery, and advertising cards, he could see the romantic side of big business. One day he ran across an invoice signed by John Forsythe, founder of a New York haberdashery, and sent it to the store. In reponse, he received a thank-you note along with an invitation to select six shirts in appreciation for the item he found. This combination of events encouraged Warshaw to begin a lifelong mission. He opened an office at 61 Columbia Street in Albany, New York, announcing to the business community that he had their history and would make it available.

In 1942, Isadore Warshaw moved from Albany to New York City where he opened an office at 752 West End Avenue. In 1944, he married Augusta Levy, a former buyer for a group of women's ready-to-wear shops in Miami, Florida. They had no children. A portion of their apartment was used as an office where Mrs. Warshaw handled all the correspondence. The Warshaws lived with the fear of a fire destroying the collection because this was their sole source of income. Insurance companies informed them that in order to insure the collection, each piece would have to be counted. As a result, the collection was never insured. A fire did occur once in the building but only a small portion of their vast holdings suffered from smoke damage.

Warshaw spent a great deal of time at the New York Public Library, museums, and historical societies, gathering ideas and information relating to his business pursuits. He never referred to his time spent researching and collecting as a hobby. As his business began to grow, he relied on as many as forty scouts across the country to hunt for material. He acquired material from companies going out of business, buildings about to be demolished, garage sales, auctions, antique shows, stamp dealers and collectors, old safes, small country merchants, and bookstores. He also advertised in catalogues for the book industry throughout the country.

Warshaw's approach at first was to purchase pieces of Americana in hope of finding a buyer. He mailed thousands of advertisements to his five hundred corporate clients. Rejected items went to a brownstone building that he referred to as his warehouse. Warshaw later discovered that there was more profit in renting materials or selling reproduction rights to the very materials he had once carted away. Companies rented objects or entire packaged displays to commemorate anniversaries, for sales conventions, annual reports, trade shows, lectures, and window displays. A few of his major clients included Johnson & Johnson, Kaiser Steel Company, the Riegel Paper Company, the American Can Company, and the Western Electric Company. Reward posters and gold-rush prints were used as props for TV westerns.

Warshaw used the collection to do various kinds of research for a number of businesses. Sometimes he investigated the history of a firm to supply it with founding dates. He found evidence of expansion and product diversification in various documents in the collection. For example, company records showed that Procter and Gamble began as a soap and candle manufacturer before it expanded to a wide variety of products.

Warshaw also had clients outside the business community. Members of the legal profession relied on his collection for various purposes. Lawyers contacted him when they wanted to convert personal property from estates to cash, and he also served as an expert witness, providing evidence in disputes involving trademarks, copyrights, and slogans.

American Heritage, Life, and other publications wishing to illustrate articles found graphics in the collection. Warshaw swapped items with local libraries and historical societies. Joseph N. Kane used the collection to document information for his book, Famous First Facts. Commenting on the many uses of his collection, Warshaw stated:

I have been fortunate. As a collector of things that now document the rapid growth of industry, I have been able to find wide use for my collection. People are beginning to realize that while the romance of war, fashion and science, for instance, is well preserved in swords, wax dolls, and fascinating models...the romance of business in the form of ledgers, sample books, posters, and tin cans tends to perish in debris. Now people come to me to illustrate histories and to get pictures of things as they were.

As Warshaw aged, he began to look for a buyer for the collection. Ralph M. Hower, at one time a professor of business at Harvard, recommended that the collection be purchased and indexed by the Baker Library at Harvard's Business School. He regarded it as a wealth of evidence on such topics specialization, diversification, and integration of business firms and the location of trade and industry.

Discussions about the Warshaw Collection among the staff of the Smithsonian's National Museum of American History (then the Museum of History and Technology) began in 1961. The primary reason for the Museum's interest in purchasing the collection was to prevent the dispersal of a unique resource that could never be assembled again. In the opinions of Smithsonian staff, it provided evidence of things that could be found nowhere else.

Although negotiations for buying the collection and bringing it to the Museum began in 1966, the collection was not actually purchased and transported to the Museum until August 1967. Warshaw had moved his business several times and at the time of the sale, it was located in three rooms on the second floor of 270 West 96th Street in New York. Packing the collection took four days and it was transported to Washington by two tractor trailers.

When the collection arrived at the Museum, it consisted primarily of advertising ephemera. There were also a number of three-dimensional objects, including shoes, clothing, jewelry, furs, ashtrays, coffee and tobacco tins, carpets, patent medicines, cosmetics, hair products, paperweights, whiskey bottles, and food packages. The collection was divided into hundreds of subject headings created by Warshaw. Some of Warshaw's personal papers revealing his business transactions were included, as well as advertisements used by Warshaw to solicit business from manufacturers and retailers. Most of the rest of Warshaw's own papers were destroyed by Mrs. Warshaw when she left New York in 1973.

Following the sale of the collection to the Museum, Warshaw found himself unable to relinquish his life's work. He continued to do research for a number of old clients, relying on such sources as the public library, historical societies, collectors, and dealers in this type of material. In the process he acquired additional material. The volume of this portion of the collection was equal to the size of a station wagon. It was offered to the Museum by Mrs. Warshaw in 1971, and Museum staff went to the New Jersey home of Mrs. Warshaw's brother to pick up the new collection in November 1971.

Curators from the Museum were encouraged to spend time with the collection after its arrival to determine its content in their subject areas. At that time the collection was stored in shirt boxes. Efforts were made to put the materials in vertical document boxes, keeping them in the subject categories created by Warshaw. As time went on, it was clear that the method used by Warshaw was not adequate for research use. Warshaw located materials by hunch rather than by system and there was little cross-referencing in the collection. Not only was it inaccessible to outside researchers, but many of the objects were fragile and required more protection than they had in their original storage containers.

When the Archives Center was established in 1982, it was intended to be a repository for documents and other archival material in the Museum, assuring proper storage and a place where researchers could come to use collections.

The Warshaw Collection was one of the greatest concerns of the Archives Center because of its heavy use. In 1983 the Archives Center and the Division of Conservation worked together to develop a plan to integrate archival principles with conservation methods and techniques, thus taking the first steps in creating a re-housing project.

The first part of the re-housing project began with a survey of the collection to analyze content and condition of the materials. Faith Zieske, a conservator, conducted the survey. She chose a standard statistical analytical method, randomly using 70 vertical document boxes as samples, to analyze the entire collection. Zieske consulted both the Library of Congress Preservation Office and the conservation staff of the Folger Shakespeare Library. A plan was then developed for implementing the survey. After examining the results of the survey, Zieske developed a phased plan for reorganizing and preserving the collection.

Conservation technician Carolyn Long and museum specialist Lorene Mayo began the pilot project in the summer of 1983, testing recommendations made in the survey. During this period Long wrote guidelines for handling the collection. Long and Mayo also developed new storage containers for housing objects of unusual shape.

As the re-housing project developed, finding aids were created for the processed portions of the collection. This was a crucial step that allowed staff and researchers to find items without actually going through the collection. Archives Center staff continue to develop means of making the collection more accessible to researchers who come to the Museum to use the collection, as well as to increase awareness of the existence of the collection in the research community outside the Museum.

List of Sources

"Cashing In On Old Office Records." Business Week, (December 6, 1958).

"A Glimpse at Industrial Advertising of the 80's." Industrial Marketing, (February 1946).

Interview by Vanessa Broussard-Simmons with Mrs. Augusta Levy Warshaw and Correspondence in Control File for Warshaw Collection.

Kahn, Joseph. "Trademark Detective: The Colorful Past of American Business is the 'Beat' of a Sleuth Who has Pioneered a New Kind of History." The Rotarian, ( December 2, 1957) .

Kramer, A. Stanley. "What's Old on Madison?" Madison Avenue. (March 1961).

Menuez, Caroline Bird. "There's Gold in Your Attic." Esquire, (1946).
General:
Several specific companies or proprietors repeatedly appear in various subseries of this collection. These records were dispersed through many subseries and prior arrangement efforts, including those done by the collector as well as post-acquisition staff, which focused on a category or business name of the vendors rather than retaining the record source original provenance and order. As of 2016, there is not a plan to cull through the collection and reconstitute such records, however if such an effort was made, it would likely result in reasonably comprehensive business records for several entities. A few have been noted here but an exhaustive survey of the collection in regards to the this trend of dispersal has not been conducted.

Jacob House (occasionally with variant spellings), which often account for some of the earliest business record within the Warshaw Business Americana Collection, particularly those documents dating in the 1700s and early 1800s.

Luddington, F.L. ... (see Hardware)

Stemmeler...(see Whiskey...)

[Note to be completed, NB 2016-10-18]
Related Materials:
Materials in the Archives Center

Archives Center Collection of Business Americana (AC0404)
Provenance:
The Warshaw Collection of Business Americana, Accession AC0060, was purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Sears, Roebuck & Co. catalogs restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Insurance, Fire -- Maps  Search this
Periodicals  Search this
Fires -- Insurance  Search this
Genre/Form:
Posters
Letterheads
Advertisements
Maps
Business ephemera
Calendars
Trade cards
Broadsides
Ephemera
Stationery
Advertising cards
Sheet music
Photomechanical prints
Sales catalogs
Chromolithographs
Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060
Online Media:

Leo Baekeland Diary Volume 7

Author:
Baekeland, L. H. (Leo Hendrik), 1863-1944  Search this
Collection Creator:
Baekeland, L. H. (Leo Hendrik), 1863-1944  Search this
Extent:
1 Item (7.0" x 4.5".)
Container:
Box 18, Folder 6
Type:
Archival materials
Biographies
Diaries
Place:
Yonkers (N.Y.) -- 1900-1910
Date:
1910 June 1-1910 August 31
Scope and Contents:
Inscription on flyleaf: "June 1, 1910 to Aug. 31, 1910."
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Laboratories  Search this
Automobiles -- 1900-1910  Search this
Tourism  Search this
Family -- 20th century  Search this
Genre/Form:
Biographies
Diaries -- 20th century
Collection Citation:
Leo Baekeland Papers, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Leo H. Baekeland Papers
Leo H. Baekeland Papers / Series 4: Diaries
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0005-ref296
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Leo Baekeland Diary Volume 9

Author:
Baekeland, L. H. (Leo Hendrik), 1863-1944  Search this
Collection Creator:
Baekeland, L. H. (Leo Hendrik), 1863-1944  Search this
Extent:
1 Item (6.0" x 4.0".)
Container:
Box 18, Folder 7
Type:
Archival materials
Biographies
Diaries
Place:
Yonkers (N.Y.) -- 1900-1910
Date:
1910 December 25-1911 October 1
Scope and Contents:
Inscription on flyleaf: "Journal from December 25, 1910 to October 1, 1911."
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Laboratories  Search this
Automobiles -- 1900-1910  Search this
Tourism  Search this
Family -- 20th century  Search this
Genre/Form:
Biographies
Diaries -- 20th century
Collection Citation:
Leo Baekeland Papers, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Leo H. Baekeland Papers
Leo H. Baekeland Papers / Series 4: Diaries
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0005-ref298
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Online Media:

Water Dispenser, Gemini, Training

Manufacturer:
Whirlpool Corporation  Search this
Materials:
Overall: Aluminium, stainless steel, plastic
Dimensions:
3-D: 15.2 x 5.1 x 19.1cm (6 x 2 x 7 1/2 in.)
Type:
PERSONAL EQUIPMENT-Food & Food Accessories
Country of Origin:
United States of America
Credit Line:
Transferred from NASA
Inventory Number:
A19680274000
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv970e774a4-e167-40b3-8414-4ad80dd6e563
EDAN-URL:
edanmdm:nasm_A19680274000

Object

Collection Creator:
Smithsonian Institution. United States National Museum. Department of Anthropology. Division of Ethnology  Search this
Extent:
1 Photomechanical print (006 in x 004 in)
Culture:
Chinese  Search this
Type:
Archival materials
Photomechanical prints
Photographs
Date:
1930
Scope and Contents:
Container, Bronze:Gold:Silver:Sung Dynasty:from Summer Palace, Peking:Called Kuei (Food Container)
Local Numbers:
NAA INV.04485600
Local Note:
Black and white photomechanical print
Genre/Form:
Photographs
Citation:
Photo Lot 97 DOE Asia: China: General: Objects 04485600, National Anthropological Archives, Smithsonian Institution
See more items in:
Division of Ethnology photograph collection
Division of Ethnology photograph collection / Asia / China / Gen
Archival Repository:
National Anthropological Archives
EDAN-URL:
ead_component:sova-naa-photolot-97-ref5285

Space Food, Applesauce, Friendship 7

Manufacturer:
Unknown  Search this
Materials:
Metal, velcro, plastic
Dimensions:
3-D: 22.9 x 5.7 x 1.9cm (9 x 2 1/4 x 3/4 in.)
Type:
PERSONAL EQUIPMENT-Food & Food Accessories
Country of Origin:
United States of America
Credit Line:
Transferred from NASA
Inventory Number:
A19630328000
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv9d648d23b-b8c1-4b4f-bf9d-815ecd0a88dd
EDAN-URL:
edanmdm:nasm_A19630328000
Online Media:

Birdcage

Medium:
Glass, silver-plated metal, metal, gilt wood
Dimensions:
H x W x D: 85 x 25.5 x 30cm (33 7/16 x 10 1/16 x 11 13/16in.)
Type:
containers
Decorative Arts
birdcage
Object Name:
birdcage
Made in:
Italy
Date:
19th century
Credit Line:
Gift of Eleanor and Sarah Hewitt
Accession Number:
1916-19-92-a/g
Restrictions & Rights:
CC0
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Product Design and Decorative Arts Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
GUID:
http://n2t.net/ark:/65665/kq48c74d455-6a81-48fd-b4ef-62f23f022390
EDAN-URL:
edanmdm:chndm_1916-19-92-a_g

Rauschenberg, Robert

Collection Creator:
Leo Castelli Gallery  Search this
Container:
Box 84, Folder 7
Type:
Archival materials
Date:
1984
Collection Restrictions:
Use of original records requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Leo Castelli Gallery records, circa 1880-2000, bulk 1957-1999. Archives of American Art, Smithsonian Institution.
See more items in:
Leo Castelli Gallery records
Leo Castelli Gallery records / Series 4: Artists Files / 4.1: Artists Files
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-leocast-ref11624
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The Gertrude Farrington diaries

Creator:
Farrington, Gertrude  Search this
Extent:
0.1 Cubic feet (3 diaries)
Type:
Collection descriptions
Archival materials
Diaries
Date:
1977-1992
Content Description:
This collection contains three 5-year diaries kept by Ridgefield Garden Club member Gertrude Farrington from 1978 to 1992.
Topic:
Gardens -- Connecticut  Search this
Women gardeners  Search this
Genre/Form:
Diaries
Identifier:
AAG.GCA.FAR
See more items in:
The Gertrude Farrington diaries
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_collection:sova-aag-gca-far
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Online Media:

Trophonine

Maker:
Reed & Carnrick  Search this
Physical Description:
proteids (overall active ingredients)
carbohydrates (overall active ingredients)
alcohol 16% (overall active ingredients)
Measurements:
box: 8 3/4 in x 3 in x 2 1/4 in; 22.225 cm x 7.62 cm x 5.715 cm
bottle: 8 3/8 in x 2 3/4 in x 2 1/8 in; 21.2725 cm x 6.985 cm x 5.3975 cm
Object Name:
otc preparation
Object Type:
Drugs
Place made:
United States: New Jersey, Jersey City
Date made:
after 1906
ca 1900 - 1920
Subject:
Tonics, Minerals & Vitamins  Search this
Credit Line:
Gift of Mario Cassinelli, Jr.
ID Number:
1984.0782.198
Accession number:
1984.0782
Catalog number:
1984.0782.198
See more items in:
Medicine and Science: Medicine
Balm of America
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a0-dea2-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_210079
Online Media:

Huntley & Palmer’s Biscuits- “CORNISH WAFERS”

Measurements:
overall: 4.3 cm x 3 11/16 in x 3 11/16 in x 6.6 cm; 1 11/16 in x 9.398 cm x 9.398 cm x 2 5/8 in
Object Name:
Container, soda, beer & drink cans
Container, food
ID Number:
AG.77-FT-15.0435
Accession number:
283681
See more items in:
Work and Industry: Food Technology
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-f47b-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1359159

New Piels Real Draft Beer

Measurements:
overall: 12.2 cm x 6.6 cm; 4 13/16 in x 2 5/8 in
Object Name:
Container, soda, beer & drink cans
Container, food
ID Number:
AG.77-FT-15.0437
Accession number:
283681
See more items in:
Work and Industry: Food Technology
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-f47d-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1359177

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