Skip to main content Smithsonian Institution

Search Results

Collections Search Center
14 documents - page 1 of 1

Warshaw Collection of Business Americana Subject Categories: Women

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
1.45 Cubic feet (consisting of 3 boxes, 2 folders, 2 oversize folders, 1 map case folder, plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Speeches
Monographs
Newsclippings
Fliers (printed matter)
Clippings
Newspaper clippings
Books
Realia
Magazines (periodicals)
Plates (illustrations)
Programs
Application forms
Illustrations
Concert programs
Signs (declaratory or advertising artifacts)
Booklets
Publications
Transcriptions
Certificates
Pamphlets
Date:
1787-1964
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
The subject category Women documents the Suffrage Movement within the United States, as well as aspects of women's lives and societal contributions. This includes information about women's social lives, fashion, health, occupations, as well as commentary about the roles and expectations of many women in society. There is a notable shortage of material related to women of color.

Women includes newslippings, and material related to pro and anti-Suffrage efforts such as fliers, speeches, monographs, and realia. Outside of Suffrage-related topics, Women also includes artistic prints and images of women, poems about women, and serial publications related to women's issues or oriented towards an audience of women.

Women includes a span of subject materials related to more specfic aspects of women's lives and social commentary. This includes historical overviews of notable women's lives, guides to aspects of womanhood, fashion documentation, literature to promote good health, and background about the role of women in varied trades.

No single subtopic is explored in particular depth, though Women offers general information about various aspects of women's lives and varied social and political environments.
Arrangement:
Women is arranged in three subseries.

Suffrage Movement

Genre

Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Women is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, and it was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published since Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Composers  Search this
Composers -- 20th century  Search this
Topic:
Fashion -- United States -- History -- 20th century  Search this
Women iron and steel workers  Search this
Fashion -- 20th century  Search this
Women laborers  Search this
United States-Social life and customs  Search this
Health  Search this
Suffragists  Search this
Religion  Search this
Women musicians  Search this
Women -- Social life and customs -- 19th century  Search this
Children  Search this
Industry  Search this
Labor  Search this
Childbirth  Search this
Dress  Search this
Fashion design  Search this
Marriages  Search this
Steel industry and trade  Search this
Women -- Political activity  Search this
Journalism  Search this
Social interaction  Search this
Industry -- U.S.  Search this
Women -- Employment  Search this
Women -- Civil rights  Search this
Women -- Health and hygiene  Search this
Children and childbirth  Search this
Clubs  Search this
Women's music  Search this
Social norms  Search this
Women -- Organizations  Search this
Clothing and dress  Search this
Women  Search this
Women's suffrage -- United States  Search this
Women's rights  Search this
Child rearing  Search this
Musical performances  Search this
Women employees  Search this
Women's rights -- United States  Search this
Marriage and family -- women, status of  Search this
Marriage  Search this
Women -- Suffrage  Search this
Mental health  Search this
Banking  Search this
Women in music  Search this
Marriage and family  Search this
Women -- Societies and clubs  Search this
Hygiene  Search this
Fashion  Search this
War  Search this
Banks and banking, American -- 19th century  Search this
Music  Search this
Health education  Search this
Women -- Education  Search this
Journalists  Search this
Genre/Form:
Speeches
Monographs
Newsclippings
Fliers (printed matter)
Clippings
Newspaper clippings
Books
Realia
Magazines (periodicals)
Plates (illustrations)
Programs
Application forms
Illustrations
Concert programs
Signs (declaratory or advertising artifacts)
Booklets
Publications
Transcriptions
Certificates
Pamphlets
Citation:
Warshaw Collection of Business Americana Subject Categories: Women, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0060.S01.01.Women
See more items in:
Warshaw Collection of Business Americana Subject Categories: Women
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82872300c-a4e2-4b50-bc09-a07880235215
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-women
Online Media:

Fashions of the gilded age / edited and with additional material by Frances Grimble

Author:
Grimble, Frances  Search this
Physical description:
2 v. : ill. ; 28 cm
Type:
Books
Date:
2004
C2004
19th century
Topic:
Fashion design  Search this
Dressmaking--Pattern design  Search this
Clothing and dress--History  Search this
Costume--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_966160

Warshaw Collection of Business Americana

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
1,150 Cubic feet (approximately. Series 1 contains approximately 1108 cubic feet consisting of approximately 2050 boxes, approximately 326 oversize boxes, and map case material. Additional material in Series 2-4 is unquantified. With also, some digital images of select collection materials.)
Type:
Collection descriptions
Archival materials
Posters
Letterheads
Advertisements
Maps
Business ephemera
Calendars
Trade cards
Broadsides
Ephemera
Stationery
Advertising cards
Sheet music
Photomechanical prints
Sales catalogs
Chromolithographs
Place:
business ephemera -- Adirondack Mountains (N.Y.)
Albany (N.Y.)
Date:
circa 1708-1977
Scope and Contents:
The Warshaw Collection consists of approximately 1,150 cubic feet of material currently contained in approximately 2,050 vertical document boxes, approximately 326 flat oversize boxes, 34 map case drawers of oversize materials, 56 volumes of photographic photo prints, 17 boxes of 4 x 5 color transparencies and black and white photonegatives, 11 boxes of stereographs, and a videodisc. It consists of a large body of business ephemera. Ephemera is used to refer to the transient everyday items which are usually printed on paper however in some cases fabric, leather and wood have been used. This material is manufactured for a specific limited use and then meant to be thrown away. The collection also contains samples of ephemera that were meant to be saved for a short period of time and discarded later such as stock certificates. This material dates from the late eighteenth century to about 1977, but the bulk of the material is late from the nineteenth and early twentieth centuries.

The largest advertising history collection in the Archives Center, the Warshaw Collection is organized into five major categories: I. Business Ephemera -- - Vertical Files, II. Business Ephemera - - Oversize, III. Other Collection Divisions, IV. Isadore Warshaw Personal Papers and V. Photographic Reference Materials. Scope and content notes and a detailed description of the contents for all of these divisions are found in the following sections of the register.

Series 1: Business Ephemera, circa 1724-1977, makes up the largest portion of the collection. It is divided into 538 subject and geographic categories created by Mr. Warshaw and is contained in 2,050 vertical document boxes. Materials include vast numbers of advertising cards, scraps, stock cards, trade catalogs, price lists, menus, pamphlets, labels, lithographs, photographs, business letterheads, bills, receipts, greeting cards, post cards, calendars, printed advertisements, periodicals, newspaper clippings, broadsides, shipping documents, handbills, premiums, promotional items, announcements, business cards, packaging and point of purchase displays.

II. BUSINESS EPHEMERA - - OVERSIZE FILES, ca. 1850-1960, consists of approximatley 326 flat oversize boxes and 34 map case drawers of materials. Materials include posters, newspapers, point of purchase displays, packaging, printed advertisements, periodical illustrations, lithographs, labels, shipping documents, promotional items, trade catalogs, pattern sheets, maps, art reproductions, fashion design drawings, membership certificates and price lists. The material is organized by the same subject and geographical categories as materials in the vertical document boxes.

III. OTHER COLLECTION DIVISIONS, ca. 1790-1957, represents a significant accumulation of one type of material rather than a mix of various types of ephemera. Materials generally relate to one subject. Most of the material is stored in flat oversize boxes. Materials include cinema lobby cards, fire insurance maps, photographs and scrapbooks of liquor and wine labels.

IV. ISADORE WARSHAW PERSONAL PAPERS, ca. 1917-1966, consists of three document boxes of materials relating to how Mr. Warshaw maintained the collection as a business. Most of this material is correspondence sent to him in response to his research inquiries. A smaller portion of the material is printed advertisements and circulars created by Mr. Warshaw to advertise his services and the collection. Magazine articles, letterhead stationery and photographs make up the remainder of the material.

V. PHOTOGRAPHIC REFERENCE MATERIAL, consists of photographs, slides and transparencies of items found in the collection. These materials were created for a number of purposes. Some were created in response to requests by researcher for images to be used in publications, exhibitions, and for other purposes. Others were created as a quick reference source for researchers. Several thousand photographic images from the Warshaw Collection were also transferred to an experimental videodisc by the Institution's Office of Photographic and Printing Services (OPPS). The videodisc is available for viewing on equipment in the Archives Center.

Use of the prints, slides, and videodisc reduces wear and tear on the collection, permits rapid searching through many images, and assures the researcher - - in most cases that a photographic negative of transparency already exists, and that copies can be reproduced relatively quickly and inexpensively. Searching the collection's photographic reproductions is especially appropriate for researchers who want to see general images of subjects such as "women in advertising" or an advertisement from a particular year.

The Warshaw Collection originally contained books, three-dimensional objects and food crate labels. Those books that did not directly relate to the collection were transferred to the Smithsonian Libraries. Remaining publications are stored in the Business Ephemera-Vertical Files document boxes within the appropriate subject category.

Mr. Warshaw collected three-dimensional objects to illustrate packaging, to convey information about product content, shape and size, and to document advertising in three-dimensional forms. Such items included hair product packaging, games, patent medicine containers, cosmetics, tobacco tins, food containers, and liquor bottles. There were also a number of objects, mostly made of glass, tin, and wood, including trays and stained glass signs advertising products such as patent medicine, tobacco, phonographs, refrigerators, stoves, hair products, meat, agricultural tools and implements, whiskey, bakery goods, and beer. Some of these objects were framed. All these objects have been transferred to the appropriate divisions in the Museum. Information on the locations of these items can be obtained in the Archives Center reference room.

Food crate labels were once an important advertising device. Used to develop loyalty to particular growers, these labels were appealing because of the commercial artwork. Some of the labels were mounted on wood. These labels also were transferred to a curatorial unit. The un-mounted labels are in the "foods" section of the Business Ephemera - - Vertical Files.

Research Strengths and Limitations

The strength of the Warshaw Collection lies in its size, its variety, and its extraordinarily rich visual imagery. These images illustrate how Americans perceived themselves or wished to be perceived, how they saw others, their work patterns, their recreation habits, and other aspects of American culture from the late eighteenth to the mid-twentieth centuries. They provide an alternative source to written and printed historical materials, sometimes conveying information about values and practices not otherwise documented. These images stand as a powerful reminder that the origins of modern, visual mass communications go much farther back than the invention of television.

Most of the imagery, of course, is a vision of American life as seen through the eyes of advertising agencies and of the businesses they represented. Researchers working with the collection find it an especially rich source for examining the dynamic relationship between advertising and American culture over the centuries.

There are some problems, however, interpreting American culture through these materials. Most of the advertisements in the collection represent Anglo-American mainstream culture. African Americans, Native Americans, Asian Americans and members of other ethnic groups are only occasionally depicted in the advertisements. Much of this imagery is stereotypical and fails to recognize ethnic groups as consumers. Despite these limitations the ethnic imagery offers penetrating insights into American culture and its changing values and tastes. The Archives Center's Ethnic Imagery Project has identified thousands of items within the Warshaw Collection, and in other Center collections, which depict race and ethnicity. The Project also is seeking to expand the range of such imagery within the Center's collections to provide a better rounded view of how Americans see themselves and each other.

There are few indications in the collection of consumer response. The materials mostly consist of end products, what customers received. Testimonials and celebrity endorsements are among the materials but do not constitute a large portion of it, nor do they appear in every subject category. There is also little documentation on the success or failure of advertisements. Evidence about advertisers' decisions to use specific advertisements is extremely rare.

There is no complete history of any one company represented in the collection. For many of the businesses, the material consists of fragments of the advertising materials created to sell their products or services. Biographical information on founders or the early developments of the company may be included on letterhead stationery or bills and receipts but not always. Occasionally one finds company publications that discuss the history of the business. These were usually produced for anniversaries and more often for larger companies that had existed for a long time, such as Proctor & Gamble.

Most of the businesses represented in the Collection were east of the Mississippi River. This is probably due to the collecting possibilities for Mr. Warshaw. It also may be due to the concentration of many industries in this region.

Despite its limitations, the Warshaw Collection is the most heavily used collection in the Archives Center. Researchers in the Collection often find information unavailable elsewhere. Researchers in the Collection have included academic historians, Smithsonian curatorial staff , and outside museum staff interested in the collection for exhibition purposes. Smithsonian Shops buyers and others interested in motifs for licensed products, collectors and hobbyists find the collection a rich source for such research.
Series 1: Business Ephemera:
Dates -- circa 1544-1988

Contents -- Series 1: Business Ephemera1.1: Subject Categories1.2: Geographical Categories
Series 2: Other Collection Divisions:
Dates -- circa 1850-1957

Contents -- Series 2: Other Collection Divisions2.1: Business Records [Obsolete as of 2017]2.2: Cinema Lobby Cards2.3: Fire Insurance Maps2.4: Liquor and Wine Labels and Advertisements2.5: Photographs2.6: Stereographs2.7: Sheet Music2.8: Rewards and Wanted Posters
Series 3: Isadore Warshaw Personal Papers:
Dates -- circa 1917-1966

Contents -- Series 3: Isadore Warshaw Personal Papers3.1: Correspondence3.2: Secondary Writings about Warshaw and the Collection3.3: Business Materials3.4: Miscellaneous
Series 4: Photographic Reference Material:
Dates -- undated

Contents -- Series 4: Photographic Reference Material4.1: Photoprints4.2: 35mm color slides4.3: Color transparencies4.4: Videodisc
Arrangement note:
The collection is divided into four series.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Biographical / Historical:
The Warshaw Collection of Business Americana is the result of the foresight and energy of Isadore Warshaw. Warshaw believed that the history of America was closely tied to the history of American business. He observed, however, that the business community often looked to the future rather than the past and tended not to retain historical company records. As a result, a number of businesses had no coherent record of their past. Warshaw realized that these records could be of value one day.

"Sonny" Warshaw, as he was known to family and friends, was born June 12, 1900 and reared in Albany, New York, the second youngest of ten children of Rubin and Ray (Mackler) Warshaw. Although he received little formal education, he started in business as a book scout in 1915 searching for rare publications for dealers and collectors. Later he became a rare book dealer and collector himself. His hobbies included sketching and painting, and several pieces of this self-taught artist's work were exhibited in local banks.

Warshaw's interest in collecting business ephemera began in 1928 when an important event inspired him. In the process of searching for books, he often ran across various pieces of ephemera. In these posters, labels, ledgers, invoices, calendars, business cards, correspondence on letterhead stationery, and advertising cards, he could see the romantic side of big business. One day he ran across an invoice signed by John Forsythe, founder of a New York haberdashery, and sent it to the store. In reponse, he received a thank-you note along with an invitation to select six shirts in appreciation for the item he found. This combination of events encouraged Warshaw to begin a lifelong mission. He opened an office at 61 Columbia Street in Albany, New York, announcing to the business community that he had their history and would make it available.

In 1942, Isadore Warshaw moved from Albany to New York City where he opened an office at 752 West End Avenue. In 1944, he married Augusta Levy, a former buyer for a group of women's ready-to-wear shops in Miami, Florida. They had no children. A portion of their apartment was used as an office where Mrs. Warshaw handled all the correspondence. The Warshaws lived with the fear of a fire destroying the collection because this was their sole source of income. Insurance companies informed them that in order to insure the collection, each piece would have to be counted. As a result, the collection was never insured. A fire did occur once in the building but only a small portion of their vast holdings suffered from smoke damage.

Warshaw spent a great deal of time at the New York Public Library, museums, and historical societies, gathering ideas and information relating to his business pursuits. He never referred to his time spent researching and collecting as a hobby. As his business began to grow, he relied on as many as forty scouts across the country to hunt for material. He acquired material from companies going out of business, buildings about to be demolished, garage sales, auctions, antique shows, stamp dealers and collectors, old safes, small country merchants, and bookstores. He also advertised in catalogues for the book industry throughout the country.

Warshaw's approach at first was to purchase pieces of Americana in hope of finding a buyer. He mailed thousands of advertisements to his five hundred corporate clients. Rejected items went to a brownstone building that he referred to as his warehouse. Warshaw later discovered that there was more profit in renting materials or selling reproduction rights to the very materials he had once carted away. Companies rented objects or entire packaged displays to commemorate anniversaries, for sales conventions, annual reports, trade shows, lectures, and window displays. A few of his major clients included Johnson & Johnson, Kaiser Steel Company, the Riegel Paper Company, the American Can Company, and the Western Electric Company. Reward posters and gold-rush prints were used as props for TV westerns.

Warshaw used the collection to do various kinds of research for a number of businesses. Sometimes he investigated the history of a firm to supply it with founding dates. He found evidence of expansion and product diversification in various documents in the collection. For example, company records showed that Procter and Gamble began as a soap and candle manufacturer before it expanded to a wide variety of products.

Warshaw also had clients outside the business community. Members of the legal profession relied on his collection for various purposes. Lawyers contacted him when they wanted to convert personal property from estates to cash, and he also served as an expert witness, providing evidence in disputes involving trademarks, copyrights, and slogans.

American Heritage, Life, and other publications wishing to illustrate articles found graphics in the collection. Warshaw swapped items with local libraries and historical societies. Joseph N. Kane used the collection to document information for his book, Famous First Facts. Commenting on the many uses of his collection, Warshaw stated:

I have been fortunate. As a collector of things that now document the rapid growth of industry, I have been able to find wide use for my collection. People are beginning to realize that while the romance of war, fashion and science, for instance, is well preserved in swords, wax dolls, and fascinating models...the romance of business in the form of ledgers, sample books, posters, and tin cans tends to perish in debris. Now people come to me to illustrate histories and to get pictures of things as they were.

As Warshaw aged, he began to look for a buyer for the collection. Ralph M. Hower, at one time a professor of business at Harvard, recommended that the collection be purchased and indexed by the Baker Library at Harvard's Business School. He regarded it as a wealth of evidence on such topics specialization, diversification, and integration of business firms and the location of trade and industry.

Discussions about the Warshaw Collection among the staff of the Smithsonian's National Museum of American History (then the Museum of History and Technology) began in 1961. The primary reason for the Museum's interest in purchasing the collection was to prevent the dispersal of a unique resource that could never be assembled again. In the opinions of Smithsonian staff, it provided evidence of things that could be found nowhere else.

Although negotiations for buying the collection and bringing it to the Museum began in 1966, the collection was not actually purchased and transported to the Museum until August 1967. Warshaw had moved his business several times and at the time of the sale, it was located in three rooms on the second floor of 270 West 96th Street in New York. Packing the collection took four days and it was transported to Washington by two tractor trailers.

When the collection arrived at the Museum, it consisted primarily of advertising ephemera. There were also a number of three-dimensional objects, including shoes, clothing, jewelry, furs, ashtrays, coffee and tobacco tins, carpets, patent medicines, cosmetics, hair products, paperweights, whiskey bottles, and food packages. The collection was divided into hundreds of subject headings created by Warshaw. Some of Warshaw's personal papers revealing his business transactions were included, as well as advertisements used by Warshaw to solicit business from manufacturers and retailers. Most of the rest of Warshaw's own papers were destroyed by Mrs. Warshaw when she left New York in 1973.

Following the sale of the collection to the Museum, Warshaw found himself unable to relinquish his life's work. He continued to do research for a number of old clients, relying on such sources as the public library, historical societies, collectors, and dealers in this type of material. In the process he acquired additional material. The volume of this portion of the collection was equal to the size of a station wagon. It was offered to the Museum by Mrs. Warshaw in 1971, and Museum staff went to the New Jersey home of Mrs. Warshaw's brother to pick up the new collection in November 1971.

Curators from the Museum were encouraged to spend time with the collection after its arrival to determine its content in their subject areas. At that time the collection was stored in shirt boxes. Efforts were made to put the materials in vertical document boxes, keeping them in the subject categories created by Warshaw. As time went on, it was clear that the method used by Warshaw was not adequate for research use. Warshaw located materials by hunch rather than by system and there was little cross-referencing in the collection. Not only was it inaccessible to outside researchers, but many of the objects were fragile and required more protection than they had in their original storage containers.

When the Archives Center was established in 1982, it was intended to be a repository for documents and other archival material in the Museum, assuring proper storage and a place where researchers could come to use collections.

The Warshaw Collection was one of the greatest concerns of the Archives Center because of its heavy use. In 1983 the Archives Center and the Division of Conservation worked together to develop a plan to integrate archival principles with conservation methods and techniques, thus taking the first steps in creating a re-housing project.

The first part of the re-housing project began with a survey of the collection to analyze content and condition of the materials. Faith Zieske, a conservator, conducted the survey. She chose a standard statistical analytical method, randomly using 70 vertical document boxes as samples, to analyze the entire collection. Zieske consulted both the Library of Congress Preservation Office and the conservation staff of the Folger Shakespeare Library. A plan was then developed for implementing the survey. After examining the results of the survey, Zieske developed a phased plan for reorganizing and preserving the collection.

Conservation technician Carolyn Long and museum specialist Lorene Mayo began the pilot project in the summer of 1983, testing recommendations made in the survey. During this period Long wrote guidelines for handling the collection. Long and Mayo also developed new storage containers for housing objects of unusual shape.

As the re-housing project developed, finding aids were created for the processed portions of the collection. This was a crucial step that allowed staff and researchers to find items without actually going through the collection. Archives Center staff continue to develop means of making the collection more accessible to researchers who come to the Museum to use the collection, as well as to increase awareness of the existence of the collection in the research community outside the Museum.

List of Sources

"Cashing In On Old Office Records." Business Week, (December 6, 1958).

"A Glimpse at Industrial Advertising of the 80's." Industrial Marketing, (February 1946).

Interview by Vanessa Broussard-Simmons with Mrs. Augusta Levy Warshaw and Correspondence in Control File for Warshaw Collection.

Kahn, Joseph. "Trademark Detective: The Colorful Past of American Business is the 'Beat' of a Sleuth Who has Pioneered a New Kind of History." The Rotarian, ( December 2, 1957) .

Kramer, A. Stanley. "What's Old on Madison?" Madison Avenue. (March 1961).

Menuez, Caroline Bird. "There's Gold in Your Attic." Esquire, (1946).
General:
Several specific companies or proprietors repeatedly appear in various subseries of this collection. These records were dispersed through many subseries and prior arrangement efforts, including those done by the collector as well as post-acquisition staff, which focused on a category or business name of the vendors rather than retaining the record source original provenance and order. As of 2016, there is not a plan to cull through the collection and reconstitute such records, however if such an effort was made, it would likely result in reasonably comprehensive business records for several entities. A few have been noted here but an exhaustive survey of the collection in regards to the this trend of dispersal has not been conducted.

Jacob House (occasionally with variant spellings), which often account for some of the earliest business record within the Warshaw Business Americana Collection, particularly those documents dating in the 1700s and early 1800s.

Luddington, F.L. ... (see Hardware)

Stemmeler...(see Whiskey...)

[Note to be completed, NB 2016-10-18]
Related Materials:
Materials in the Archives Center

Archives Center Collection of Business Americana (AC0404)
Provenance:
The Warshaw Collection of Business Americana, Accession AC0060, was purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Sears, Roebuck & Co. catalogs restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Insurance, Fire -- Maps  Search this
Periodicals  Search this
Fires -- Insurance  Search this
Genre/Form:
Posters
Letterheads
Advertisements
Maps
Business ephemera
Calendars
Trade cards
Broadsides
Ephemera
Stationery
Advertising cards
Sheet music
Photomechanical prints
Sales catalogs
Chromolithographs
Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84ef31afc-ceb9-48ed-be87-c53687e41549
EDAN-URL:
ead_collection:sova-nmah-ac-0060
Online Media:

Warshaw Collection of Business Americana, Series 1: Business Ephemera

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
1,108 Cubic feet (consisting of approximately 2,050 of boxes, approximately 336 oversize boxes, map case material.)
Type:
Collection descriptions
Archival materials
Business ephemera
Business records
Ephemera
Printed ephemera
Date:
circa 1544-1988
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years.

Series 1 is organized into two sub-groups. The first is divided into 468 subject categories. The second sub-group is divided into 68 geographical categories.

An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana.
VERTICAL FILES:
This material makes up the largest portion of the collection currently contained in approximately 2,050 vertical document boxes. It consists of bills, receipts, scattered correspondence on letterhead stationery, advertising cards, trade catalogues, calendars, greeting cards, business cards, timetables, labels, handbills, photographs, lithographs, certificates, fans, newspaper clippings, envelopes, bookmarks, cigarette cards, stock cards, election literature, menus, sheet music, postcards, playing cards, posters, scraps, stickers, rewards of merit, maps, printed advertisements, application forms, and an assortment of other types of business ephemera. The material dates from the late eighteenth through the mid-twentieth centuries.

The material is organized into two sub-groups. The first is divided into 468 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. Within the subject categories, the material is organized by company where applicable or type of material. Subject categories which have been fully organized, re-housed, and described are followed by an asterisk (*). A scope and content note, folder list, and a list of subject terms for the processed subject categories is available. Many of the subjects also have brand-name indexes that are available in the Archives Center.

The second sub-group is divided into 68 categories and consists of materials arranged by geographical areas. The geographical areas include regions, states, cities and countries. Materials consists of bills and receipts, printed advertisements, maps, tourist handbooks and guides, photographs, etc. These materials remain largely unprocessed and written descriptions are not available.
OVERSIZE:
This material makes up a substantial portion of the collection currently contained in approximately 336 oversize boxes and 34 map case drawers. It consists primarily of posters, newspapers, point of purchase displays, packaging, printed advertisements, illustrations from periodicals, lithographs, labels, shipping documents, promotional items, trade catalogs, pattern sheets, maps, art reproductions, fashion design drawings, membership certificates, photographs, broadsides, price lists and an assortment of other types of business ephemera. The material dates from the mid-nineteenth through the mid-twentieth centuries.

The material is arranged in alphabetical order in the same subject and geographical categories as materials in the Business Ephemera Vertical Files. Within a few of the subject categories, the material is organized by company if there was enough material to warrant it. These materials are housed in map case drawers, and 20x24 and 14x18 flat oversize boxes. Further descriptions and container lists for the oversize materials are available in the reference room.

Many of the materials are extremely fragile and require careful handling. Assistance from the reference archivist is highly recommended. Photocopies may not be made of the oversize materials due to size and condition. It is advisable to consult the notebooks containing black and white prints of collection materials. Photocopies of these prints can be made instead of the original materials. Researchers may request photographs, slides or transparencies from the Office of Printing and Photographic Services using existing negative numbers.
Arrangement note:
Arranged in 2 subseries.

1.1: -- Subject Categories

1.2: -- Geographical Categories
General note:
(*) Categories organized and described in Scope Content Notes and Container Lists available in the Archive Center.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Series 1: Business Ephemera forms part of the Warshaw Collection of Business Americana .

Warshaw Collection of Business Americana

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
The Warshaw Collection of Business Americana, Accession AC0060, was purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Select Sears, Roebuck & Co. catalogs restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Business ephemera  Search this
Business -- History  Search this
Genre/Form:
Business ephemera
Business records
Ephemera
Ephemera -- 20th century
Ephemera -- 19th century
Printed ephemera
Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d2b8907c-2fd0-499d-908d-e0966c278231
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01

Best dressed fashion from the birth of couture to today Dilys E. Blum and H. Kristina Haugland ; photography by Lynn Rosenthal and Graydon Wood

Title:
Fashion from the birth of couture to today
Author:
Blum, Dilys 1947-  Search this
Author:
Haugland, Kristina (H. Kristina) 1959-  Search this
Philadelphia Museum of Art  Search this
Physical description:
87 pages illustrations (some color) 31 cm
Type:
Exhibitions
Pictorial works
Expositions
Ouvrages illustrés
Exhibition catalogues
Exhibition catalogs
Illustrated books
Illustrated works
Exhibition, pictorial works
History
Catalogues d'exposition
Date:
1997
20th century
19th century
20e siècle
19e siècle
Topic:
Costume design--History  Search this
Fashion designers--History  Search this
Costume (Arts décoratifs)--Création--Histoire  Search this
Couturiers (Créateurs de mode)--Histoire  Search this
Costume design  Search this
Fashion designers  Search this
Fashion design--History--Exhibitions  Search this
Fashion designers--History--Exhibitions  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_531190

Crosscurrents : art, fashion, design, 1890-1989 / Tony and Claës Lewenhaupt

Author:
Lewenhaupt, Tony  Search this
Lewenhaupt, Claës  Search this
Physical description:
197 p. : col. ill. ; 28 cm
Type:
Books
Date:
1989
19th century
20th century
Topic:
Costume--History  Search this
Costume design--History  Search this
Call number:
GT595.L4813 1989X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_384726

Against fashion : clothing as art, 1850-1930 / Radu Stern

Author:
Stern, Radu 1951-  Search this
Physical description:
205 p. : ill. (some col.) ; 26 cm
Type:
Books
Date:
2004
C2004
20th century
19th century
Topic:
Fashion and art--History  Search this
Fashion design--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_743690

Dressed to kill : 100 years of fashion / exhibition and catalogue by Roger Leong

Author:
Leong, Roger 1961-  Search this
National Gallery of Australia  Search this
Subject:
National Gallery of Australia  Search this
Physical description:
80 p. : col. ill. ; 30 cm
Type:
Exhibitions
Date:
1993
C1993
19th century
20th century
Topic:
Costume--History  Search this
Fashion--History  Search this
Fashion designers  Search this
Call number:
GT595 .L58 1993
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_478731

Fashions and costumes from Godey's lady's book edited and with an introduction by Stella Blum

Author:
Blum, Stella  Search this
Physical description:
91 pages, 8 unnumbered pages of plates illustrations (some color) 31 cm
Type:
Books
Paperback
History
Fashion plates
Place:
United States
Date:
1985
19th century
Topic:
Fashion--History  Search this
Fashion  Search this
American women's costume, 1837-1869 - Illustrations  Search this
Call number:
GT610.F37 1985X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_343495

All we know : three lives / Lisa Cohen

Author:
Cohen, Lisa 1962-  Search this
Subject:
Murphy, Esther 1898-1962  Search this
Acosta, Mercedes de 1893-1968  Search this
Garland, Madge 1896-1990  Search this
Physical description:
429 p. : ill. ; 24 cm
Type:
Biography
Place:
United States
England
Date:
2012
20th century
19th century
Topic:
Women  Search this
Biography  Search this
Modernism (Aesthetics)--History  Search this
Women intellectuals  Search this
Socialites  Search this
Women authors, American  Search this
Women fashion designers  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1024583

The collections of Mrs. Eugene J. Carpenter and Mrs. Folwell W. Coan / Goldstein Gallery

Creator:
Goldstein Gallery  Search this
Subject:
Goldstein Gallery Exhibitions  Search this
Physical description:
24 unnumbered pages : illustrations ; 22 cm
Type:
Exhibitions
Exhibition catalogs
Place:
United States
Date:
1982
19th century
20th century
Topic:
Fashion design--History--Exhibitions  Search this
Fashion design--History  Search this
Women's clothing--History--Exhibitions  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1102794

The Thames and Hudson dictionary of fashion and fashion designers / Georgina O'Hara Callan

Title:
Dictionary of fashion and fashion designers
Fashion and fashion designers
Author:
Callan, Georgina O'Hara  Search this
Physical description:
272 p. : ill. (some col.), ports. ; 21 cm
Type:
Dictionaries
Date:
1998
C1998
19th century
20th century
Topic:
Fashion  Search this
Costume--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_545301

The Upholsterer's pocket collection of fashionable designs : being examples of a pleasing effect produced by economical means : price 14s., with 32 coloured plates

Physical description:
8, [2], 4 p., 32 leaves of plates : col. ill. ; 15 x 22 cm
Type:
Books
Date:
1835
[1835]
Topic:
Beds--Designs and plans  Search this
Upholstery--Designs and plans  Search this
Call number:
NK2713 .U67 1835
NK2713.U67 1835
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_298245

Multiple exposures : jewelry and photography / Ursula Ilse-Neuman

Author:
Ilse-Neuman, Ursula  Search this
Editor:
Preu, Nancy  Search this
Author:
Museum of Arts and Design (New York, N.Y.)  Search this
Physical description:
256 pages : color illustrations ; 29 cm
Type:
Exhibitions
Date:
2014
19th century
20th century
21st century
Topic:
Jewelry--History  Search this
Photography, Artistic  Search this
Video art  Search this
Portrait frames  Search this
Portrait miniatures  Search this
Portrait photography--In art  Search this
Fashion design--History  Search this
Photography in art  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1061431

Modify Your Search







or


Narrow By