Includes examples of advertisements from the "Modess…because" campaign.
General Robert Wood Johnson, the son of Company co-founder Robert Wood Johnson, was Chairman and CEO of Johnson & Johnson from 1932 to 1963. Johnson liked to attend advertising strategy meetings, and at one such meeting in the late 1940s, he suggested that the company link its new Modess ad campaign to high fashion and make it different than anything seen before. So the product director and the agency hired some of the era's leading fashion designers to design gowns specifically for the ads, which were modelled by famous fashion models and photographed by well-known photographers in palaces, art museums and other beautiful locations in Europe and the U.S. General Robert Wood Johnson thought the proposed advertising copy was too wordy, which he felt could discourage women who felt uncomfortable reading ads about sanitary protection products. Johnson encouraged the marketing team to limit the copy to a paragraph, or a sentence, or just two words, and he suggested "Modess…because."
Source
"Modess Advertising in the 20th Century: From Silent Purchase Coupons to Empowered Women" (https://ourstory.jnj.com/ last accessed on April 11, 2023).
Collection Restrictions:
Collection is open for research. Reference copies for audio and moving images materials do not exist. Use of these materials requires special arrangement. Gloves must be worn when handling unprotected photographs and negatives.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Museum of Menstruation Collection, Archives Center, National Museum of American History
The papers of painter, illustrator, and screenprinter Allen Saalburg, 1924-circa 2003, bulk 1940-1987, measure 0.8 linear feet. Included are professional correspondence, printed material, a scrapbook and photographs. Most photographs are of Saalburg and his artwork. Also found are biographical material and subject files.
Scope and Contents:
The papers of painter, illustrator, and screenprinter Allen Saalburg, 1924-circa 2003, bulk 1940-1987, measure 0.8 linear feet. Included are professional correspondence, printed material, and a scrapbook. Most photographs are of Saalburg and his artwork. Also found are biographical material and subject files.
Biographical material consists of a chronology. Correspondence is with New York Graphic Society and Bucks County Historical Society, Doylestown, Pennsylvania. Business conducted by Canal Press and exhibitions at Ink River Gallery are documented in the subject files. Books and World War II posters illustrated by Saalburg are among the printed material. A scrapbook consists mainly of printed material illustrated by Saalburg. Photographs include views of his home in Uhlerstown, Pennsylvania and the studio, Canal Press, in Frenchtown, New Jersey. Also found are photographs of a trip to Albrook Air Force Base, Panama Canal Zone, where he participated in an exhibition featuring paintings of military planes.
Arrangement:
This collection is arranged as 6 series.
Missing Title
Series 1: Biographical Materials, circa 2003 (Box 1; 1 folder)
Series 2: Correspondence, circa 1956-1969, 1982-1983 (Box 1; 0.2 linear feet)
Series 3: Subject Files, circa 1950s-1994 (Box 1; 0.1 linear feet)
Series 4: Printed Material, 1940-circa 1980s (Boxes 1-2, OV 3; 0.3 linear feet)
Series 5: Scrapbook, 1924-1927, 1941-1947 (Box 2; 0.1 linear feet)
Series 6: Photographs, circa 1930-circa 1980s (Box 1; 0.1 linear feet)
Biographical / Historical:
Allen Saalburg (1899-1987) was a painter, illustrator, and innovative screenprinter who spent most of his career working in Frenchtown, New Jersey. From 1917 to 1920 he studied painting at the Pratt Institute and the Art Students League. In the late 1920s, Saalburg worked in Paris and had a solo exhibition at Galerie Bernheim-Jeune before returning to New York in 1930.
Throughout his career, Saalburg illustrated covers for popular magazines. His paintings were shown in group exhibitions at the Art Institute of Chicago and Whitney Museum of American Art. Solo exhibitions included shows at Grand Central Galleries and Kraushaar Galleries in New York, and others in New Jersey and Pennsylvania. He produced complex prints based on his paintings and experimented with screenprinting onto non-traditional surfaces. A piece on plastic panels was commissioned for a pavillion at the 1964 New York World's Fair.
Allen Saalburg's marriage to Muriel King, a costume and fashion designer, ended in divorce. His second wife was Mary Faulconer, a painter. Allen Saalburg died in 1987 in Flemington, New Jersey.
Provenance:
Executor Prudence Crowther donated the Allen Saalburg papers in 2004.
Restrictions:
Use of original material requires an appointment.
The Allen Saalburg papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Topic:
Painters -- New York (State) -- New York Search this
