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Warshaw Collection of Business Americana Subject Categories: Wagons

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
3.25 Cubic feet (consisting of 7 boxes, 1 folder, 2 oversize folders, 2 map case folders.)
Type:
Collection descriptions
Archival materials
Sales letters
Ephemera
Trade literature
Trade catalogs
Illustrations
Legal documents
Publications
Printed ephemera
Printed material
Trade cards
Commercial catalogs
Business records
Manufacturers' catalogs
Sales catalogs
Advertising
Advertising cards
Advertising fliers
Advertising mail
Print advertising
Business cards
Advertisements
Letterheads
Invoices
Printed materials
Receipts
Photographs
Mail order catalogs
Business letters
Instructional materials
Commercial correspondence
Catalogs
Correspondence
Sales records
Catalogues
Business ephemera
Date:
1818-1919
bulk 1840-1910
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Contains materials relating to the manufacture and sale of wheeled and ski-based vehicles, primarily horse drawn, but in some cases human powered such as wagons, carriages, buggies, sleds, and sleighs used for transportation of goods and person. Includes information about a variety of wagon types runners, cutters, coaches, trucks, surreys, and phartons. Accessories include harnesses, reins, metal wheels, axles, spokes, tops, aprons, ornaments. There is one example of a baby carriage.

Businesses include general merchants, specialty dealers, service, parts and accessories, and repair.

Materials represent a sampling of daily transactions such as receipts and invoices for purchases. Marketing materials consists of price lists, ads, and brochures. There are several illustrated catalogues which provide good coverage on product lines. The images files provide good visual content of wagons used for work and leisure.

No extensive runs or complete records exist for any single company, brand, and no particular depth is present for any singular subtopic though some publications may provide general and historical overviews of a person, company, or facet of industry.
Arrangement:
Wagons is arranged in three subseries.

Business Records and Marketing Material

Genre

Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Wagons is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Farm equipment  Search this
Trade associations  Search this
Patents  Search this
Carriages and carts  Search this
Periodicals  Search this
Carriages and carts -- Design  Search this
Carriages  Search this
Licenses  Search this
Carriage and wagon making -- 1880-1910 -- Maryland  Search this
Horse-drawn vehicles  Search this
Wagon manufacturing  Search this
Carriage and wagon making  Search this
Wagon wheels  Search this
Carriage industry  Search this
Wheels  Search this
Road vehicles  Search this
Wagons  Search this
Consumer goods -- Catalogs  Search this
Sleds  Search this
Sleds (animal-powered)  Search this
Genre/Form:
Sales letters
Ephemera
Trade literature
Trade catalogs
Illustrations
Legal documents
Publications -- Business
Printed ephemera
Printed material
Trade cards
Commercial catalogs
Business records
Manufacturers' catalogs
Sales catalogs
Advertising
Advertising cards
Advertising fliers
Advertising mail
Print advertising
Business cards
Advertisements
Letterheads
Publications
Invoices
Printed materials
Receipts
Photographs
Mail order catalogs
Business letters
Instructional materials
Commercial correspondence
Catalogs
Correspondence
Sales records
Catalogues
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Wagons, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Wagons
See more items in:
Warshaw Collection of Business Americana Subject Categories: Wagons
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-wagons

Northwest Farm Equipment Journal, 1932, Succeeding Farm Implements and Tractors, Published by Farm Implement Publishing Company, Minneapolis, Minnesota

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 19, Folder 16
Type:
Archival materials
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Agriculture, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Agriculture
Warshaw Collection of Business Americana Subject Categories: Agriculture / Related Publications / Periodicals, Journals and Ephemera from Publishing Companies
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-agriculture-ref1025

Clark, J. M. Farm Equipment. Higganom, CN

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 4, Folder 11
Type:
Archival materials
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Agriculture, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Agriculture
Warshaw Collection of Business Americana Subject Categories: Agriculture / Manufacturers and Distributors of Farming Implements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-agriculture-ref158

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-1997  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Extent:
270 Cubic feet (1169 boxes )
7 Film reels
Type:
Collection descriptions
Archival materials
Film reels
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

Prize: Exposition of Farming Equipment, Gatschina

Physical Description:
metal, silver (overall material)
silver (overall material)
Measurements:
medal: 6.9 cm; x 2 11/16 in
Object Name:
medal
Place made:
Russia
Date made:
1898
Credit Line:
Willis H. du Pont
ID Number:
NU.69.127.684
Catalog number:
69.127.0684
69.127.684
Accession number:
286471
See more items in:
Work and Industry: National Numismatic Collection
Agriculture
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a8-386d-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_969377
Online Media:

Morris Louis and Marcella Brenner in a cornfield

Subject:
Brenner, Marcella  Search this
Louis, Morris  Search this
Type:
Photographs
Date:
ca. 1950
Topic:
Families  Search this
Record number:
(DSI-AAA)14612
See more items in:
Morris Louis and Morris Louis Estate papers, circa 1910s-2007, bulk bulk 1965-2000
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_item_14612
Online Media:

Bernis B. Brown Collection

Source:
Mechanical and Civil Engineering, Division of [former name], NMAH, SI.  Search this
Work and Industry, Division of, NMAH, SI  Search this
Creator:
Brown, Bernis B., 1888-1960  Search this
Former owner:
Mechanical and Civil Engineering, Division of [former name], NMAH, SI.  Search this
Work and Industry, Division of, NMAH, SI  Search this
Extent:
8.5 Cubic feet (15 boxes)
Type:
Collection descriptions
Archival materials
Photographs
Notebooks
Patents
Books
Clippings
Catalogs
Correspondence
Manuscripts
Magazines (periodicals)
Newsletters
Date:
1878-1960
Scope and Contents note:
The collection documents the history of farm machinery in America, especially steam-powered machines. The papers include Brown's correspondence with individuals and institutions regarding his research and his collection, notes and notebooks, reference books and history books on farm machines, clippings and articles, newsletters on farming subjects, catalogs of farming equipment, subject files, photographs, magazines, and a manuscript for a history Brown compiled on early American farm power.
Arrangement:
1 series.
Biographical/Historical note:
Brown was a dealer, salesmen and repairman of farm equipment, especially steam powered engines.
Provenance:
Collected for the National Museum of American History, Division of Civil and Mechanical Engineering.
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Steam-engines  Search this
Tractors  Search this
Agricultural machinery  Search this
Farm equipment  Search this
Genre/Form:
Photographs -- 20th century
Notebooks
Patents
Books
Clippings
Catalogs
Correspondence -- 20th century
Manuscripts -- 20th century
Magazines (periodicals) -- 20th century
Newsletters -- 20th century
Citation:
Bernis B. Brown Collection, 1878-1960, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1047
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1047

[Miscellaneous Sites in Groombridge, Kent, England]: looking down the hill along Bird in Hand Street.

Photographer:
Sears, Thomas Warren, 1880-1966  Search this
Collection Creator:
Sears, Thomas Warren, 1880-1966  Search this
Sears & Wendell  Search this
Olmsted Brothers  Search this
Harvard University  Search this
American Society of Landscape Architects  Search this
Collection Donor:
Tibbetts, Eleanor Sears  Search this
Extent:
1 glass negative (black-and-white, 8 x 10 in.)
Type:
Archival materials
Glass negatives
Place:
England -- Kent -- Groombridge
United Kingdom -- England -- Kent -- Groombridge
Date:
1908.
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
For information or study purposes only. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Topic:
Barns  Search this
Cultivators  Search this
Roads  Search this
Houses  Search this
Men  Search this
Farm equipment  Search this
Genre/Form:
Glass negatives
Collection Citation:
Smithsonian Institution, Archives of American Gardens, Thomas Warren Sears photograph collection.
Identifier:
AAG.SRS, Item ENG056003
See more items in:
Thomas Warren Sears photograph collection
Thomas Warren Sears photograph collection / Series 1: Photographic Images / International / England / ENG056: Groombridge, Kent -- Miscellaneous Sites in Groombridge, Kent-
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_component:sova-aag-srs-ref2018

[Miscellaneous Sites in New Hampshire, Series 1]: a horse-drawn hay mower in a field in Intervale, New Hampshire, with hills and mountains toward the north.

Photographer:
Sears, Thomas Warren, 1880-1966  Search this
Collection Creator:
Sears, Thomas Warren, 1880-1966  Search this
Sears & Wendell  Search this
Olmsted Brothers  Search this
Harvard University  Search this
American Society of Landscape Architects  Search this
Collection Donor:
Tibbetts, Eleanor Sears  Search this
Extent:
1 glass negative (black-and-white, 8 x 10 in.)
Type:
Archival materials
Glass negatives
Place:
New Hampshire -- Intervale
United States of America -- New Hampshire -- Carroll County -- Intervale
Date:
[between 1900 and 1905]
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
For information or study purposes only. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Topic:
Fields  Search this
Mountains  Search this
Horses  Search this
Men  Search this
Farm equipment  Search this
Genre/Form:
Glass negatives
Collection Citation:
Smithsonian Institution, Archives of American Gardens, Thomas Warren Sears photograph collection.
Identifier:
AAG.SRS, Item NH006039
See more items in:
Thomas Warren Sears photograph collection
Thomas Warren Sears photograph collection / Series 1: Photographic Images / United States / New Hampshire / NH006: Intervale -- Miscellaneous Sites in New Hampshire, Series 1
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_component:sova-aag-srs-ref5559

Page Tractor Company Papers

Collector:
Work and Industry, Division of, NMAH, SI  Search this
Work and Industry, Division of, NMAH, SI  Search this
Creator:
Page Tractor Company  Search this
Names:
Pioneer Manufacturing Company  Search this
Extent:
1 Cubic foot (3 boxes)
Type:
Collection descriptions
Archival materials
Invoices
Drawings
Trade catalogs
Manuals
Correspondence
Blueprints
Date:
1940-1979
Scope and Contents:
Papers documenting Page Tractor Company and its parent company, Pioneer Manufacturing. The papers include customer inquiries and the responses to them, drawings and blueprints, invoices, trade literature, parts catalogs and price lists, and instruction manuals.
Arrangement:
1 series.
Biographical / Historical:
Wisconsin-based tractor company. They also made snowmobiles, snow blowers and snow plows.
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Tractors  Search this
Farm equipment  Search this
Agricultural machinery  Search this
Genre/Form:
Invoices
Drawings
Trade catalogs
Manuals
Correspondence -- 20th century
Blueprints
Citation:
Page Tractor Company Papers, 1940-1979, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1005
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1005

Des Moines -- Raven Haven

Provenance:
Des Moines Founders Garden Club  Search this
Des Moines Founders Garden Club  Search this
Former owner:
Polk, Harrison  Search this
McCord, Mary  Search this
Creator:
Fisk, Charlotte  Search this
Collection Creator:
Garden Club of America  Search this
Type:
Archival materials
Digital images
Place:
Raven Haven (Des Moines, Iowa)
United States of America -- Iowa -- Polk County -- Des Moines
Scope and Contents:
9 digital images, 30 photographic prints (2016-2017) and 1 file folder.
General:
A six-foot stucco wall across the front of this property is a remnant of its history as part of a large estate and orchard, now less than one-half acre with a one-story brick house and garden house. Behind the wall is a fairly formal front garden with spring blooming cherry and crab apple trees among the varying textures and shades of green shrubbery and ground covers. A few of the artifacts in the front garden include a chimney pot, a pair of brass finials, and a pair of tall, lank sculptures of women named East and West. A salvaged iron gate and brick walkway mark the entrance from the driveway. A pair of columns painted pink introduce the highly individualistic back garden assemblage of repurposed salvage, posts with mementoes for each family member, bottle trees, angel statues, a metal spider web suspended in a tree, a thicket and children's corner and sculptures created by the artist/owner. There is a sunny perennial bed in front of the deck planted with phlox, monarda, roses and coneflowers. Other perennials include lilies, rudbeckia, meadow daisy, achillea, plumbago and clematis, with red a favored color. A prairie tribute features miscanthus grass and a collage of rusty farm equipment mounted on the back fence. Several varieties of pine were planted for privacy by the owners circa 1975. The lower limbs of the trees have dropped since then, creating a small woodlands path. An outdoor room for cool evenings is furnished with benches and other furniture, candelabra, and bottle trees. Irregular fieldstone paths and cobblestone lead around the back garden including an "All Things Sculptural" path edged with hydrangeas, yew, Japanese maples and iris.

Persons associated with the garden include: Harrison Polk (former owner, 1900-1948); Dr. Charlotte Fisk and Miss Mary McCord (former owners, 1948-1975). Designers Elizabeth Murray (garden designer, 2006) and Douglas Hoerr (landscape architect, 2012) provided advice on the design.
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Topic:
Gardens -- Iowa -- Des Moines  Search this
Genre/Form:
Digital images
Collection Citation:
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Identifier:
AAG.GCA, File IA027
See more items in:
The Garden Club of America collection
The Garden Club of America collection / Series 1: United States Garden Images / Iowa
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_component:sova-aag-gca-ref31679

Atlas Imperial Diesel Engine Company Records

Source:
Work and Industry, Division of, NMAH, SI  Search this
Mechanical and Civil Engineering, Division of [former name], NMAH, SI.  Search this
Creator:
Atlas Imperial Diesel Engine Company.  Search this
Names:
Imperial Gas Engine Company.  Search this
Former owner:
Mechanical and Civil Engineering, Division of [former name], NMAH, SI.  Search this
Work and Industry, Division of, NMAH, SI  Search this
Extent:
3.2 Cubic feet (8 boxes)
Type:
Collection descriptions
Archival materials
Leaflets
Blueprints
Correspondence
Pamphlets
Specifications
Photographs
Proposals
Advertisements
Instructional materials
Trade catalogs
Date:
1917-1968
bulk 1925-1954
Summary:
The Atlas Imperial Diesel Engine Company started in 1903 by John F. Lorimer. The company produced diesel engines for a variety of machines, including marine vessels, locomotives, and farm equipment. The collection includes background and historical information on the company, instruction manuals, marketing literature, corporate records, and drawings and photographs.
Scope and Contents note:
These records include information on Atlas's products, and include trade literature, blueprints, advertising, bulletins, specifications, catalogs, operators manuals, proposals, correspondence, photographs, and historical articles on the company and on engines.
Arrangement:
This collection is arranged into five series.

Series 1: History of Atlas Imperial Diesel Engine, 1917-1966

Series 2: User Instructions and Manuals, circa 1920-19522

Series 3: Marketing Literature, circa 1918-1954

Series 4: Corporate Records, circa 1921-1968

Series 5: Drawings and Photographs, circa 1920-1959
Biographical/Historical note:
The Atlas Imperial Diesel Engine Company was an Oakland, California, manufacturer of marine propulsion machinery. The company was founded in 1903 by John Lorimer in San Francisco, California. In 1916 it merged with Imperial Gas Engine Company. The company produced various diesel engines for a variety of uses, including marine vessels, tractors, and locomotives. In 1950, Atlas Imperial was acquired by National Supply Company, however, Atlas Diesels were manufactured up to 1957 at which point the National Supply Company sold their diesel engine division to White Motor Company and was renamed as White Diesel Engine Division.
Provenance:
Collection donated by Ralph S. Lorimer.
Restrictions:
The collection is open for research use. Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions. Copyright held by the Smithsonian Institution.
Topic:
Diesel engines  Search this
Engines  Search this
Mechanical engineering  Search this
Heavy machinery  Search this
Marine engines  Search this
Propulsion systems  Search this
Steam-engines  Search this
Genre/Form:
Leaflets
Blueprints
Correspondence -- 20th century
Pamphlets
Specifications
Photographs -- 20th century
Proposals
Advertisements
Instructional materials
Trade catalogs
Citation:
Atlas Imperial Diesel Engine Company Records, circa 1917-1968, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0996
See more items in:
Atlas Imperial Diesel Engine Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0996

Paul Duncan Film Collection

Creator:
Duncan, James T.  Search this
Duncan, Paul  Search this
Names:
McMillen, Clark  Search this
Extent:
0.5 Cubic feet
Type:
Collection descriptions
Archival materials
Motion pictures (visual works)
Date:
1937-1941
Scope and Contents:
Filmed entirely on location at the W. Clark McMillen Farm in Atlantic, Pennsylvania, the Paul Duncan Film Collection documents three types of now obsolete farming practices using draft horses and manual labor: making hay (1937), threshing wheat (1939), and cradling & flailing (1941). The film is 8mm, black and white and color. Edge codes date from 1926, 1932, and 1934-35.
Arrangement:
Collection arranged into one series.
Biographical / Historical:
Between 1937 and 1941, amateur film maker, Paul Jasper Duncan (1899-1986), documented non-mechanized farming practices in the eastern Pennsylvania region where he had grown up. Duncan was born in Meadville, Pennsylvania on March 21, 1899. He was the son of Raymond and Nellie Thayer Duncan. Duncan's maternal grandfather, Charles F. Thayer (1848-1933), lived in nearby Atlantic next to the W. Clark McMillen farm. In 1901, Myrna K. Thayer, one of Duncan's maternal aunts, married W. Clark McMillen. Clark McMillen was a full-time farmer. About 1918, Raymond Duncan and his family moved to Atlantic and lived in the Thayer home next door to the McMillen farm. During his youth, Duncan worked on the McMillen farm when labor was needed and when he needed to earn some money but he never had any interest in becoming a farmer. Duncan graduated from Meadville High School in 1919.

Duncan attended Pennsylvania State University for a year studying mechanical engineering. He returned to Meadville taking a job as a teacher for manual training (shop, woodworking, etc.). He married Alice Driver but within a month she died of "milk fever". Duncan returned to Penn State completing one more year toward a degree before moving to Chicago in the fall of 1922. He married Gertrude Glover in 1924 and in the fall of 1938 they moved to Des Plaines, Illinois. They had two children: Margaret (b. 1929) and James (b. 1932). Duncan worked as a mechanical design engineer for the Universal Oil Company and the Ludlow Typograph Company.

In 1937, Duncan purchased an 8mm movie camera. He had an interest in still photography and this interest extended to motion pictures. During summer family trips to Atlantic in 1937, 1939 and 1941 Duncan documented three farming practices on the McMillen farm: making hay (1937), threshing wheat (1941), and cradling and flailing (1941). During this time the farm was being worked by McMillen and his son-in-law Roy Ferrin (d. 1945). With the exception of cradling and flailing, the farm work was not staged and coincided with the Duncan family visits to Atlantic. At the time that Duncan filmed cradling and flailing the wheat had been cut, so McMillen is seen cutting and binding sheaves of oats instead. In addition to McMillen, Ferrin and Duncan's nephew Neil Duncan are seen in the films.

After retiring from the Ludlow Typographic Company in 1968, Duncan and his wife moved to Dos Cabezas, Cochise County, Arizona. He died in 1986.
Abbreviations:
OF = Original Film

RV = Reference Video

MV = Master Video
Related Materials:
Materials in the Archives Center

The Robinson-Via Family Papers, 1845-2000 (AC0475)

The William C. Kost Farm Records, 1939-1989 (AC0481)
Provenance:
Donated to the Archives Center, National Museum of American History, Smithsonian by James T. Duncan, son of Paul J. Duncan, in November 2002.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Agriculture -- Pennsylvania  Search this
Draft horses  Search this
Agricultural machinery  Search this
Farmers  Search this
Farm equipment  Search this
Harvesting -- Pennsylvania  Search this
Genre/Form:
Motion pictures (visual works) -- 1930-1950
Citation:
Paul Duncan Film Collection, 1937-1941, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0827
See more items in:
Paul Duncan Film Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0827

Frick Company Records

Source:
Engineering and Industry, Division of, NMAH, SI.  Search this
Creator:
Frick Company, George (Waynesboro, Pa.)  Search this
Former owner:
Engineering and Industry, Division of, NMAH, SI.  Search this
Names:
Frick, George, 1826-1892  Search this
Extent:
26 Cubic feet (49 boxes, 4 oversize folders)
Type:
Collection descriptions
Archival materials
Payrolls
Photographs
Purchasing records
Scrapbooks
Commercial correspondence
Clippings
Account books
Date:
1852-1961
bulk 1860-1920
Summary:
This collection documents, in correspondence, publications, forms, paperwork, drawings, newspaper clippings, diplomas and photographs, the operations and products of the Frick Company of Waynesboro, Pennsylvania, manufacturers of steam-powered engines (portable, stationary, and traction), sawmills, threshing machines, grain separators and other mechanized agricultural harvesting implements, refrigeration, mechanical cooling systems, and ice making plants, from its founding in 1852 through 1961.
Scope and Contents:
This collection documents the founding and business operations of the Frick Company* of Waynesboro, Pennsylvania, manufacturers of portable, stationary, and traction engines, threshing machines, sawmills, and refrigeration and ice making machinery. The collection covers the period from 1852 to 1961, with the bulk of the material dating from 1860-1873 and from 1880 through the 1920s and illuminates the evolution of mechanized agriculture and refrigeration technology from the mid-nineteenth century to the mid-twentieth century.

The largest portion of the collection contains photographs of Frick engines and refrigeration machinery, taken both in the foundry and in various installations worldwide, as well as original drawings of Frick machines, parts, and components used to illustrate catalogs and trade publications. Another large portion of the collection is correspondence, containing communication from clients ordering Frick products for their farms or businesses, as well as receipts and correspondence from local and regional suppliers of raw materials and components for the construction of Frick products.

The collection also contains numerous examples of operational paperwork from the 1880s-1890s, such as letterheads, order forms, contracts, test logs, and timesheets, as well as a significant amount of trade literature largely from 1880-1920, such as price lists, catalogs, product pamphlets, and advertising material.

There are several published company histories, technical drawings/blueprints of Frick products, diplomas awarded to Frick machinery presented at expositions and fairs (including the World's Columbian Exposition in Chicago, 1893), full-color posters advertising Frick & Co., agent supplies (including telegraph cipher code books), accounting paperwork, payroll records, communications with shareholders, and significant documentation of the highly publicized labor dispute/strike at Frick in 1946.

This collection would be of interest to researchers in the areas of: agricultural machination and invention in the nineteeth century, steam and horse-powered engines, the development of refrigerating and ice making equipment in the late nineteenth and early twentieth century, business operations and financial transactions in the nineteenth century, Pennsylvania history and companies, industrial photography, and nineteenth and twentieth centuries industrial trade literature.

*The name of the company was modified several times over the history of its operation, variations including George Frick, Frick & Bowman, Frick & Co., and Frick Company, depending on the time period in question. Efforts have been made to align the description of the materials throughout the collection with the correct company name at the time of their creation.
Arrangement:
This collection is divided into six series:

Series 1: Publications, 1852, 1874-1875; 1880-1932; 1942-1943; 1953; 1961

Subseries 1.1 Company History, 1928; 1953

Suseries 1.2 Trade Literature, 1874-1875; 1880-1926; 1930; 1932; 1943; 1952-1953; 1960-1961

Subseries 1.3 Advertising Material, 1852; 1880-1899; 1905; 1909-1929; 1942

Series 2: Correspondence, Receipts, and Ledger Books, 1852-1873; 1890-1902; 1914; 1924-1925

Subseries 2.1 Receipts and Business Correspondence: by company, 1855-1873

Subseries 2.2 Receipts and Business Correspondence: miscellaneous, 1852-1873; 1890; 1895

Subseries 2.3 Ledger Books, 1872; 1896-1898; 1892-1894; 1900-1902

Subseries 2.4 Other Correspondence, 1861-1873; 1898-1901; 1914; 1917; 1924-1925

Series 3: Company Management, 1856-1873; circa 1880s-1890s; 1917; 1927-1929; 1945-1946

Subseries 3.1 Accounting, 1856-1897

Subseries 3.2 Sales, circa 1880s; 1917; 1927

Subseries 3.3 Communications, 1860-1917

Subseries 3.4 Public Relations, 1928-1929; 1945-1946

Series 4: Foundry Operations, 1859-1872; 1877-1879; circa 1880s-1890s; 1900-1903; 1911; 1921; 1929

Subseries 4.1 Orders, 1859-1872; circa 1880s-1890s;1900-1902

Subseries 4.2 Drawings/Blueprints, 1871-1911; 1921; 1929

Subseries 4.3 Shipping and Receiving, 1860-1873; circa 1880s-1890s

Subseries 4.4 Timesheets and Testing, 1860; 1868; 1877-1879; circa 1880s-1890s; 1903

Series 5: Photographs and Artistic Renderings, circa 1880-1950

Subseries 5.1 Frick Buildings, Offices, and Operations, circa 1880-1910

Subseries 5.2 Portable, Stationary, and Traction Engines, 1889; 1893-1896; 1906-1908; 1912-1915; 1925

Subseries 5.3 Other Machinery, circa 1890s

Subseries 5.4 Ice Making and Refrigeration Machinery: Vertical Compressors, 1883-1906; circa 1920s

Subseries 5.5 Ice Making and Refrigeration Machinery: Horizontal Compressors, circa 1910-1920

Subseries 5.6 Ice Making and Refrigeration Machinery: CO2 Compressors and Later Models, circa 1920-1950; 1940-1941

Subseries 5.7 Ice Making and Refrigeration Machinery: Ice Plants, 1889; 1904; 1920-1927

Subseries 5.8 Ice Making and Refrigeration Machinery: Cold Storage Units, 1889; 1925; 1933; undated

Subseries 5.9 Installations: Ice Plants, 1892-1896; 1900-1933; 1945

Subseries 5.10 Installations: Refrigeration and Cold Storage Units, circa 1890-1905; circa 1915-1920

Series 6: Trade Shows and Exhibitions, 1877-1885; 1893; 1895; 1904; 1926

Subseries 6.1 Awards, Certificates, and Diplomas, 1877-1884; 1893; 1895; 1904

Subseries 6.2 Promotional Material, 1884-1885; 1926
Biographical / Historical:
Founded in 1852 by engineer and inventor George Frick (1826-1892), Frick Company has been an innovative machinery design leader in many areas of the agricultural and refrigeration industries over the last 160 years. Frick began building steam engines and threshing machines in a small shop in Waynesboro, Pennsylvania.

Frick quickly gained a reputation for quality in the growing field of mechanized agriculture. His designs for early portable engines--transported and driven by horsepower--soon evolved into self-propelling, steam-powered vehicles that could be driven into the fields and then used to run the grain separating, cleaning and bagging machines that were revolutionizing the farming industry, increasing production at exponential rates.

In addition, Frick's stationary engines were put to use in mills of all kinds (grist, flour, paper, and woolen) to augment or replace their dependence on unreliable natural water power, including sawmills, of which Frick was soon building a line of portable, steam-driven versions. Between the mid-1850s and the early 1870s, the company continued to expand, outgrowing three different shops before building the final location of the works in Waynesboro. George Frick himself was continuously active in the company through the end of the nineteenth century as a mechanical engineer and product designer, as well as a frequent consultant, traveling to confer with clients on specifications for their orders.

Beginning in 1872, George Frick's business and personal life took a downturn with the deaths in quick succession of both his oldest son Frank and his new business partner C.F. Bowman, as a result of a typhoid fever epidemic that swept through the area. Additionally, the financial Panic of 1873 nearly closed Frick's company along with thousands of other American businesses that year, but thirteen local businessmen formed a partnership, putting forth the necessary capital to keep the manufacturing plant afloat. George Frick sold his controlling interest to the partnership, but remained as general manager of the company.

After this brief period of struggle, Frick and Company began again to expand its product line as well as its reputation. The new works in Waynesboro were modern and efficient, enough to warrant a feature article in Scientific American in 1881. The following year, the company built its first refrigeration machine, and a whole new direction of production opened up. Automatic and traction engines were still in demand, being constantly improved and updated, but refrigeration was the new frontier. Frick rose to become one of the leaders in development of high quality, durable, and functional refrigeration machinery. George's son A.O. Frick, now an engineer with the company, partnered with Edgar Penney, another design engineer, to develop the Corliss engine line, which would run the large ammonia compressors, creating what was called a refrigeration machine. They were intially used to power ice plants, which were being built all over the world after the mild winter of 1890 tipped the natural ice industry into decline. They also used cold storage/mechanical cooling units, of which breweries and meat packing plants were the earliest adopters, followed by cold food stores, florist shops, and fur storage, as well as the dairy and shipping industries. The Armour Packing Plant in Kansas City, Missouri was the proud owner of "The Largest Ice Machine in the World," built by Frick and shipped by train via specially-reinforced rails in 1896. At the turn of the twentieth century, hotels, restaurants, hospitals and industrial plants soon began to rely on refrigeration units for daily operations, and Frick's business was booming.

As gas-powered engine technology began taking over in the first decades of the twentieth century, Frick moved away from steam engines and focused on more specialized farm equipment such as dehydrators, peanut pickers, combines, balers and silo fillers. Their line of sawmills was also still in high demand. But increasingly, Frick was focused on steadily refining and improving its refrigeration equipment. Ammonia, while highly efficient as a coolant, had its dangerous downsides: it could be fatal if leaked, and could contaminate plant ice easily. Although many of Frick's ammonia compression refrigeration machines were still in use forty or more years after installation and were still preferred for industrial use, the technology needed to improve in order to be viable for the general public. Several publicized accidents led eventually to the preferred use of chloroflorocarbons as a coolant, and Frick developed enclosed-type CO2 compressors and eventually freon units. Other Frick refrigeration products included machinery for making dry ice, air conditioning units, and temperature controls for test plants, as well as marine refrigeration (developed during the First World War) for shipping food between continents. Frick did contract work for the US military during and following World War II, and was a major company involved in the development of quick-freezing systems to support the growing frozen food industry starting in the late 1940s.

Frick Company positioned itself as a permanent leader in the food production and distribution industry by the 1950s. The company is still in operation today, though it has been purchased several times, most recently by Johnson Controls, which maintains a product line bearing the name Frick.
Related Materials:
The Archives Center holds several collections that may be of interest to researchers in relation to the Frick Company Collection.

For related material on Corliss engines, see the following collections:

Chuse Engine and Manufacturing Company Records (AC 1088)

Corliss Steam Engine Album (AC 1016)

Corliss Steam Engine Reference Collection (AC 1329)

Nagle Engine and Boiler Works Records (AC 1083)

Providence Engineering Works Records (AC 1076)

Skinner Engine Company Records (AC 1087)

Robert Weatherill Company Records (AC 0992)

For related material on threshing machines and agricultural machinery, see the following collections:

John K. Parlett Collection (AC 3066)

Warshaw Collection of Business Americana (AC 0060)

For related material on refrigeration machinery, see the following collections:

Madison Cooper Papers (AC 1105)

Nickerson and Collins Photography (AC 1044)

Southwork Foundry and Machine Company Records (AC 1107)
Separated Materials:
The Division of Work and Industry holds artifacts related to this collection. See acquisition numbers AG79A09.1, MC 319243.12 and .13, and 58A9.
Provenance:
Collection donated by the Frick Company, through Terry Mitchell in 1961.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Harvesting machinery  Search this
Refrigeration and refrigerating machinery -- 1860-1960  Search this
Steam-engines  Search this
Engineers  Search this
Genre/Form:
Payrolls
Photographs -- 20th century
Purchasing records
Scrapbooks -- 1840-1990
Commercial correspondence
Clippings
Account books
Citation:
Frick Company Collection, 1852-1961, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0293
See more items in:
Frick Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0293
Online Media:

International Harvester Bottom Plow Model

Object Name:
plow, bottom, "International Harvester"
plow, bottom, "international harvester"
ID Number:
AG.78A01.07
Catalog number:
78A01.07
Accession number:
1977.0989
See more items in:
Work and Industry: Agriculture
Agriculture
Agricultural Equipment Toys
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-b597-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_861245
Online Media:

International Harvester Hay Rake

Object Name:
rake, hay, "International Harvester"
rake, hay, "international harvester"
ID Number:
AG.78A01.04
Catalog number:
78A01.04
Accession number:
1977.0989
See more items in:
Work and Industry: Agriculture
Agriculture
Agricultural Equipment Toys
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-b598-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_861246

International Harvester Tandem Disc

Physical Description:
cardboard (box material)
Object Name:
disc, tandem, "International Harvester"
disc, tandem, "international harvester"
ID Number:
AG.78A01.06
Catalog number:
78A01.06
Accession number:
1977.0989
See more items in:
Work and Industry: Agriculture
Agriculture
Agricultural Equipment Toys
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-b5b2-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_861249

International Harvester Grain Drill

Physical Description:
cardboard (box material)
Object Name:
drill, grain, International Harvester
drill, grain, international harvester
ID Number:
AG.78A01.05
Catalog number:
78A01.05
Accession number:
1977.0989
See more items in:
Work and Industry: Agriculture
Agriculture
Agricultural Equipment Toys
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-b498-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_861264

International Harvester Scout Model

Object Name:
scout, International Harvester
scout, international harvester
Credit Line:
International Harvester
ID Number:
AG.78A01.08
Catalog number:
78A01.08
Accession number:
1977.0989
See more items in:
Work and Industry: Agriculture
Agriculture
Agricultural Equipment Toys
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-b499-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_861265

Fairbanks-Morse One Cylinder “Z” Engine

Object Name:
engine, one cylinder, Fairbanks-Morse
ID Number:
AG.79A07.2
Catalog number:
79A07.2
Accession number:
1978.2373
See more items in:
Work and Industry: Agriculture
Agriculture
Agricultural Equipment Toys
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-bad7-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_861798

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