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Nike Advertising Oral History and Documentation Collection

Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Creator:
Nike, Inc.  Search this
Names:
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Interviewee:
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews
Place:
Beaverton (Or.)
Portland (Oregon)
Date:
1958 - 1992
Summary:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes's impact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Genre/Form:
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews -- 1970-1990
Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82f2adbe0-ae8f-4849-bac5-19e0e1848c55
EDAN-URL:
ead_collection:sova-nmah-ac-0448
Online Media:

The Federal Express Advertising History Collection

Interviewer:
Ellsworth, Scott, Dr.  Search this
Creator:
Smithsonian Institution  Search this
Fallon McElligott Advertising Agency  Search this
Federal Express Corporation  Search this
Names:
Ally & Gargano, Inc.  Search this
Interviewee:
Ally, Carl  Search this
Altenburg, Nancy  Search this
Burnham, Patrick  Search this
Frazier, Sharon  Search this
Gargano, Amil  Search this
Kelly, Patrick  Search this
Miller, William B.  Search this
Moschitta, John (actor)  Search this
Oliver, Tom  Search this
Presley, Carol  Search this
Sedelmaier, Joe (filmmaker)  Search this
Smith, Fred  Search this
Tesch, Mike  Search this
Williams, Carl  Search this
Extent:
6.6 Cubic feet (20 boxes)
Container:
Map-folder 5
Type:
Collection descriptions
Archival materials
Interviews
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Place:
Memphis (Tenn.)
Minneapolis (Minn.)
Chicago (Ill.)
Hollywood (Los Angeles, Calif.)
Date:
1972-1989
Summary:
Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.
Scope and Contents:
The Federal Express Advertising Collection documents the dvelopment of the overnight air freight delivery company with particular emphasis on the innovative advertising campaigns used to introduce and promote the company's services. The oral histories with individuals associated with both Federal Express Corporation and the advertising agencies form the core of the collection. Abstracts that provide biographical information and summaries of the interviews supplement the oral histories. Research files and company publications provide background information. Television commercials and print advertising contain examples, particularly illustrating the campaigns discussed in the interviews.
Arrangement:
The collection is arranged into eight series.

Series 1, Research Files, 1972-1988

Subseries 1.1, Federal Express Clippings Files

Subseries 1.2, Federal Express Research Reports

Subseries 1.3, Research Files

Series 2, Interviewee Files, 1988

Series 3, Oral History Interviews, 1988

Subseries 3.1, Original Interviews

Subseries 3.2, Researcher Copies

Subseries 3.3, Masters

Series 4, Television Advertising, 1973-1989

Subseries 4.1, Television Commercials

Subseries 4.2, Storyboards

Subseries 4.3, Slides and Photographs

Series 5, Print Advertising, 1972-1988

Subseries 5.1, Federal Express Print Advertising

Subseries 5.2, Federal Express Mechanicals

Subseries 5.3, Slides of Mechanicals and International Marketing

Subseries 5.4, Federal Express Posters

Subseries 5.5, Print Reference Materials

Series 6, Public Relations Materials, 1973-1988

Series 7, Company Publications, 1973-1988

Series 8, Miscellaneous, Undated
Biographical / Historical:
In 1971, Fred Smith of Memphis, Tennessee created the Federal Express Corporation, an overnight air freight delivery system. He based his idea for a new approach to the air freight delivery service on the "hub and spoke system." According to Smith's innovative model, a fleet of airplanes would fly packages from cities across the nation each evening to a central "hub" in Memphis, where the parcels would be unloaded, sorted, and re-loaded onto other planes for travel to their final destinations. Smith's objective was two-fold: to expedite delivery of the parcels and to ensure their security in the process.

In 1977, Congress passed the Air Cargo Deregulation Act. This enabled Federal Express to fly much larger planes and to expand its business without substantial capital investment. During its first decade of existence, the corporation achieved remarkable success, enjoying its first billion-dollar revenue in 1981.

Federal Express originally employed two advertising agencies: Ally & Gargano, Inc. of New York City (1974-1987) and Fallon McElligott of Minneapolis (1987 - 1994). In its early years, Federal Express was attracted to Ally & Gargano due to the agency's small size and its entrepreneurial spirit. Fred Smith believed these traits would foster the creativity necessary for original and effective advertising to introduce Federal Express. It was the responsibility of the agency to convince customers not only to abandon such incumbants in the industry as Emery, United Parcel Service and the U.S. Postal Service, but also to trust Federal Express, a newcomer.

Ally & Gargano targeted the professional community and the general public through print advertisements and television commercials. Especially in the latter medium, the agency used humor as its primary marketing technique, emphasizing competitors' "slowness" and "unreliability." In 1981, the agency launched a series of widely acclaimed ads with John Moschitta as the "Fast Talking Man." The slogan "When it absolutely, positively has to be there overnight" seen at the close of most commercials served as a practical reminder of Federal Express' function.

Federal Express moved its account from Ally & Gargano to Fallon McElligott in 1987. Fallon McElligott's first television campaign used the phrase "It's more than just a package -- it's your business" and depicted scenes of different work environments. The campaign stressed the seriousness with which Federal Express handled its customers' parcels. In 1988, Federal Express was a sponsor of the Winter Olympics.
Related Materials:
Materials in the Archives Center

Ally and Gargano, Inc. Print Advertisements (AC0938)
Provenance:
Made by the Smithsonian Institution and donated by the Federal Express Corporation, 1988.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Television advertising  Search this
Advertising campaigns  Search this
advertising -- History  Search this
Broadcast advertising  Search this
Service industries  Search this
Overnight delivery service  Search this
Aeronautics, Commercial -- Freight  Search this
Business -- History  Search this
Genre/Form:
Interviews -- 1970-1990
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306
See more items in:
The Federal Express Advertising History Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep86973c74c-876d-4304-bf50-71019342f829
EDAN-URL:
ead_collection:sova-nmah-ac-0306

John "Mightymouth" Moschitta Audio Cassettes

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 30
Type:
Archival materials
Scope and Contents:
10 Classics 10 Minutes

10 Minute University
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 8: Miscellaneous
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8bdb41a15-0137-44f6-a3cd-c57f9502f4f5
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref244

Radio Smithsonian #902

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Extent:
1 Sound cassette
Container:
Box 30
Type:
Archival materials
Sound cassettes
Scope and Contents:
Two segments: Via Air Express details the history of overnight delivery services and Training the Top Guns describes thte training of Navy pilots.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 8: Miscellaneous
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d6c7abf7-d9a8-41b1-94c9-66d1cdef3d1c
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref246

Mike Tesch

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 18
Type:
Archival materials
Audio
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 3: Oral History Interviews / 3.3: Masters
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep844f61aac-23d6-4afa-a867-226350d5c84c
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref227

Carl Williams

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 18
Type:
Archival materials
Audio
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 3: Oral History Interviews / 3.3: Masters
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8040aeb16-17d9-4825-98bf-ccc720e413e9
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref228

Federal Express Print Advertising

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 23
Type:
Archival materials
Scope and Contents:
Ally and Gargano, Inc.

Hula Dance, Twin Falls, Next Time They Tell You You'll Have to Wait, Are You Paying People to Wait, The Cost of Waiting for Something, Sand Juan (Spanish), Waiting is Frustrating, Ashvile, You've Got a New Airline, If You're Working Saturday, So Are We, What Does It Cost to Keep a Customer Waiting, Fault. Ace

Fallon McElligott

Typo/Letter Perfect, A Job, a Job Well Done, Win the Battle, Win the War, Negotiate/Demand, Dressed/Dressed for Success, Legalese/Legalease, Liability/Asset, Dollars and Cents/Dollars and Sense, Install a Shipping..., Express and We'll Connect You to Our Main Terminal, Look Where Federal Express is Going, The Official Carrier, Par. Birdie, If You Don't..., Send Your Customers..., We Deliver..., Japan, Avoid an International Incident, We're On a First Name Basis, U.S.Mail/U.S. Business, Daily Flights, A.M./P.M., Good Morning/Good Afternoon, To Your Mom/To Your Customer, RIP/VIP, Keep Your Customers Waiting/Satisfied
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306, Subseries 5.1
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 5: Print Advertising
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep837580b3a-4cd0-4225-88c7-29a2dbe50e9d
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref229

Federal Express Mechanicals

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 26
Type:
Archival materials
Scope and Contents:
Courier Pack (Spanish), Overnight Letter, Montreal (French), Why Fool Around With Anyone Else?, Wouldn't It Be Nice If..., We Give You Two Money-Back Guarantees, When You Say 999..., A Lot of People Think This is the Last Resort, St. Cloud, Money-Back Guarantee, After Practicing on 13,500 Cities, Absolutely, Positively Overnight, Which Letter Would You Open First, San Juan, You've Got a New Airline,
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306, Subseries 5.2
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 5: Print Advertising
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88f4710e3-1d30-4600-848a-4b03123a94bb
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref231

Slides of Mechanicals and International Marketing

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 24
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306, Subseries 5.3
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 5: Print Advertising
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80fc1591f-18cd-431c-841f-5dce346a0220
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref233

Form 10-K, Securities and Exchange Commission

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 29
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 7: Company Publications
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b343d09b-ed72-4296-a3f9-3c412d929c4f
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref238

Federal Express Service Guide

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 29
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 7: Company Publications
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep881ddf836-8f1b-48b8-9a71-58b05fea6fd6
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref239

Federal Express International Service Guide

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 29
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 7: Company Publications
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82ca1d318-90eb-4d36-98cc-c8390c3fb79c
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref240

Federal Express First Quarter Report

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 29
Type:
Archival materials
Date:
1987
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 7: Company Publications
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep852ff7e39-f3ee-4118-b730-1a637fbe59c3
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref241

1986 Annual Report

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 29
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 7: Company Publications
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ea57b5ff-11d1-4ae7-866a-0ec8727f4536
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref242

Passion for Customers

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 28
Type:
Archival materials
Videocassettes (vhs)
Date:
1987
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 6: Public Relations Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84a2e8471-6a6e-4061-a6c6-de10ec647d69
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref248

Creativity

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 28
Type:
Archival materials
Videocassettes (vhs)
Date:
1981 November 4
Scope and Contents:
Bill Moyers
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 6: Public Relations Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85cd286d0-7c64-47a4-8525-da9da8759d45
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref249

Setting the Pace for the 1990s

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 28
Type:
Archival materials
Videocassettes (vhs)
Date:
1988
Scope and Contents:
Federal Express corporate film.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 6: Public Relations Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep853dcf3a3-c7f1-4874-94b2-182a54ef9d60
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref251

Federal Express: A Tenth Anniversary Perspective, 1973-1983

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 28
Type:
Archival materials
Videocassettes (vhs)
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 6: Public Relations Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81089acc0-b256-438b-86c7-6c1c280206d8
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref253

Manager's Meeting: Barksdale and Smith Speeches

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 28
Type:
Archival materials
Videocassettes (vhs)
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 6: Public Relations Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep837c22a49-e101-4d25-92a3-bb49f46faa4e
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref254

Storyboards

Collection Interviewer:
Ellsworth, Scott, Dr.  Search this
Collection Creator:
Smithsonian Institution  Search this
Container:
Box 23
Type:
Archival materials
Scope and Contents:
Zomboanga, Fast Paced World, The Paper Blob, The Shakes, Pick Up the Phone, Putting It Off, Worry Beads
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306, Subseries 4.2
See more items in:
The Federal Express Advertising History Collection
The Federal Express Advertising History Collection / Series 4: Television Advertising
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c7369275-c1cf-4215-a104-e5b40a969933
EDAN-URL:
ead_component:sova-nmah-ac-0306-ref265

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