Skip to main content Smithsonian Institution

Search Results

Collections Search Center
4 documents - page 1 of 1

I was that masked man / Clayton Moore with Frank Thompson. [Book.]

Topic:
Lone Ranger (Television program)
Author:
Moore, Clayton, 1914-1999  Search this
Creator:
Thompson, Frank T., 1952- (co author)  Search this
Collection Collector:
Moore, Clayton, 1914-1999  Search this
Collection Donor:
Moore, Dawn A.  Search this
Extent:
1 Item (xiv, 266 p, ill., 24 cm.)
Type:
Archival materials
Date:
1996
Local Numbers:
AC0727-0000002.tif (AC Scan No.)
Publication:
Dallas, Tex. :, Taylor Pub. Co.,, c1996
Collection Restrictions:
UNPROCESSED COLLECTION.
Unprotected photographs must be handled with gloves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Actors -- United States -- Biography  Search this
Topic:
Cowboys -- 20th century  Search this
Television programs  Search this
Collection Citation:
Clayton Moore "Lone Ranger" Collection, 1980-1999, Archives Center, National Museum of American History. Gift of Dawn A. Moore.
See more items in:
Clayton Moore "Lone Ranger" Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8aa0277cf-522b-4473-ba0c-eea5cfccb577
EDAN-URL:
ead_component:sova-nmah-ac-0727-ref513

[The Lone Ranger and Tonto with their horses : black-and-white photoprint]

Topic:
Lone Ranger (Television program)
Names:
Moore, Clayton, 1914-1999  Search this
Silverheels, Jay, 1919-1980  Search this
Collection Collector:
Moore, Clayton, 1914-1999  Search this
Collection Donor:
Moore, Dawn A.  Search this
Extent:
1 Item (7.5" x 10".)
Type:
Archival materials
Photographs
Date:
ca. 1950-1960
Scope and Contents:
Clayton Moore as the Lone Ranger and Jay Silverheels as Tonto; photographer unidentified.
Local Numbers:
AC0727-0000001.tif (AC Scan)
General:
In Box 4.
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Horses in television programs  Search this
Television programs  Search this
Cowboys -- 20th century  Search this
Genre/Form:
Photographs -- 1950-1960 -- Black-and-white photoprints -- Silver gelatin
Collection Citation:
Clayton Moore "Lone Ranger" Collection, 1980-1999, Archives Center, National Museum of American History. Gift of Dawn A. Moore.
See more items in:
Clayton Moore "Lone Ranger" Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8345d87a3-b5a9-471c-b1ba-6f8780946fdf
EDAN-URL:
ead_component:sova-nmah-ac-0727-ref514

Clayton Moore "Lone Ranger" Collection

Topic:
Lone Ranger (Television program)
Collector:
Moore, Clayton, 1914-1999  Search this
Donor:
Moore, Dawn A.  Search this
Names:
Lone Ranger (fictional character)  Search this
Extent:
0.5 Cubic feet (5 boxes)
Type:
Collection descriptions
Archival materials
Books
Oral history
Legal documents
Financial records
Autobiographies
Publicity photographs
Letters (correspondence)
Film stills
Contracts
Audiotapes
Date:
1980-1999, undated
Summary:
A collection assembled by actor Clayton Moore, known as "The Lone Ranger". Moore played "The Lone Ranger", with Jay Silverheels as Tonto, on television from 1949 to 1951, when he was replaced by John Hart.
Scope and Contents:
Archival materials documenting Moore's career as television's "Lone Ranger": biographical information; photographs, including appearances made by Moore, publicity photographs, and film stills; letters, financial and legal papers relating to Moore's work in endorsements after his retirement from television; and assorted papers, such as court documents, relating to a 1987 theft that Moore experienced; 24 tapes of oral history interviews conducted with Moore, and a copy of his published autobiography.
Arrangement:
2 series.
Biographical / Historical:
Actor who portrayed "The Lone Ranger" on television and in motion pictures.
Provenance:
Donated by Dawn A. Moore in 2000.
Restrictions:
UNPROCESSED COLLECTION.
Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Cowboys -- 20th century  Search this
Television programs  Search this
Genre/Form:
Books
Oral history -- 1980-2000
Legal documents
Financial records -- 1980-2000
Autobiographies
Publicity photographs
Letters (correspondence) -- 20th century.
Film stills
Contracts
Audiotapes
Citation:
Clayton Moore "Lone Ranger" Collection, 1980-1999, Archives Center, National Museum of American History. Gift of Dawn A. Moore.
Identifier:
NMAH.AC.0727
See more items in:
Clayton Moore "Lone Ranger" Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep826028082-c40a-4a70-855c-f6c4586a9162
EDAN-URL:
ead_collection:sova-nmah-ac-0727
Online Media:

Marlboro Oral History and Documentation Project

Topic:
Marlboro (cigarette brand)
Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Names:
Leo Burnett, Inc.  Search this
Extent:
17.4 Cubic feet (86 boxes)
Type:
Collection descriptions
Archival materials
Color slides
Commercials
Audiotapes
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs)
Place:
Brazil -- advertising
Argentina -- advertising
China -- advertising
Hong Kong -- advertising
Switzerland -- advertising
West Germany -- advertising
Dominican Republic -- advertising
Date:
1926-1988
Scope and Contents:
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad. The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys. Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America. The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures. Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.

Series 1: Research Files, 1943-1987

Series 2, Interviewee Files, 1986

Series 3; Oral History Interviews, 1986

Series 4: Advertising Materials, 1926-1986

Series 5: Promotional items and packaging, 1926-1986

Series 6: Publications and Research Material, 1960-1988

Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Occupation:
Cinematographers  Search this
Topic:
T.V. commercial producers  Search this
Photographers  Search this
Accountants  Search this
advertising -- Cigarettes -- 20th century  Search this
Cowboys -- 20th century  Search this
Advertising, Newspaper -- 20th century  Search this
Smoking -- 1940-1990  Search this
Travel photography -- 1940-1990  Search this
Photography, Advertising -- 20th century  Search this
Advertising photography  Search this
Advertising campaigns -- 20th century  Search this
Cigarette industry -- 20th century  Search this
Cigarettes -- advertising -- 20th century  Search this
Advertising agencies -- 20th century  Search this
Television advertising -- Cigarettes -- 1940-1990  Search this
Advertising, magazine -- 20th century  Search this
Art directors  Search this
Copy writers  Search this
Genre/Form:
Color slides -- 1960-1990
Commercials
Audiotapes -- 1980-1990
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs) -- 1950-2000
Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0198
See more items in:
Marlboro Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f7c0f552-962a-4574-bdd1-3955d34fce16
EDAN-URL:
ead_collection:sova-nmah-ac-0198
Online Media:

Modify Your Search







or


Narrow By
  • Archives Center, National Museum of American History