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Target Stores Collection of Fashion Advertising Using Disabled Models

Creator:
Target Stores  Search this
Extent:
1 Folder
Type:
Collection descriptions
Archival materials
Date:
1990-1991
Summary:
Documents Target Stores use of disabled models in their advertisements from 1990-1991.
Scope and Contents:
Collection documents Target Stores's pioneering use of featuring disabled models in their advertisements. It consists of seven sales circulars dating from 1990-1991 and is contained in one folder.
Arrangement:
Collection arranged in one series.
Biographical / Historical:
The Dayton Company, founded in 1902 as the Dayton Dry Goods Company by American banker and real estate investor, George Draper Dayton (March 6, 1857-February 18, 1938) opened its first Target store in Roseville, Minnesota on May 1, 1962. The new subsidiary was intended to be a discount store chain as opposed to the family run department store chain of its parent company. Company leadership sought a mass market approach to offering consumers quality merchandise at a good price; family-oriented amenities: wide aisles, accessible displays, swift checkout, improved parking; while serving the cultural, social, and economic needs of the community. In the 1990s, the pioneering spirit of the company furthered its goal of serving a more inclusive consumer base and its commitment to the community by using models with disabilities in its advertisements.

Source: corporatetarget.com
Related Materials:
Materials in the Archives Center, National Museum of American History

Elaine Ostroff Universal Design Papers (NMAH.AC1356)

Division of Medicine and Science Disability Reference Collection (NMAH.AC.1319)
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Unrestricted research access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
People with disabilities  Search this
Consumers with disabilities  Search this
Disabilities  Search this
advertising  Search this
Fashion merchandising  Search this
Fashion  Search this
Citation:
Target Stores Collection of Fashion Advertising Using Disabled Models, 1990-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0436
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0436
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