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Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising

Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
2 Cubic feet
Type:
Collection descriptions
Archival materials
Tear sheets
Magazines (periodicals)
Date:
circa 1897-1979
Scope and Contents:
A wide-ranging collection of over 1,000 celebrity advertising endorsements, ca. 1897-1979. The endorsements were culled by a collector/hobbyist from high-end magazines publications such as Fortune, McCalls, Playbill and Vogue. They feature a wide range of celebrities from the fields of performing arts, sports, business, politics and "society." The products endorsed vary greatly with heavy concentrations of cigarettes, beauty products and electronic equipment predominating. The bulk of the collection covers the 1920s-1970s with an especially high concentration of material from the 1930s-1940s. The majority are in color.

Advertisements are filed according to the profession or background of the endorser Thereunder, ads are arranged alphabetically by the last name of the endorser. Where more than one endorser is featured, the advertisement is filed under the last name of the endorser most prominently featured in the advertisement. If they are all of equal status within the advertisement, the advertisement is filed under the last name appearing earliest in the alphabet.
Arrangement:
The collection is arranged into five series.

Series 1: Performing Arts

Series 2: Business/Politics

Series 3: Sports

Series 4: Society, fashio, Royalty

Series 5: Writers, Musicians, Artists, Singers
Biographical / Historical:
The use of celebrities for promoting a product is an advertising device that has been used with increasing frequency since the latter part of the 19th century. Personalities from all walks of life, society, sports, and entertainment have regularly lent their image for product endorsement. These products have ranged from alcohol to moth crystals to cigarettes and a variety of other products. The trend continues to grow and refine itself expanding from the realm of print media into television, radio, motion pictures, and the internet.
Provenance:
The collection was donated to the Archives Center of the National Museum of American History by Gary and Sandra Baden, of Chevy Chase, D.C., in 1997.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Celebrities  Search this
Endorsements in advertising  Search this
advertising  Search this
Genre/Form:
Tear sheets
Magazines (periodicals) -- 20th century
Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0611
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0611
Online Media:

Lauren Bacall

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Product Brand:
WPAT radio, NY
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref100

Mary Lewis

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
White Rock water
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Victor Moore with/
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1000

Guy Lombardo

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
White Rock water
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Victor Moore with/
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1002

Sigrid Lassen

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
White Rock water
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Victor Moore with/
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1004

Rosie Moran with/

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Lux soap
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1006

Jane Wyatt

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Lux soap
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Rosie Moran with/
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1008

Mary Jane Walsh

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Lux soap
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Rosie Moran with/
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1010

Martha Scott

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Lux soap
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Rosie Moran with/
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1012

Patricia Morison

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
L&M cigarettes
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1014

Zero Mostel

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Teacher's scotch
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1016

Arthur Murray

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
West Mill Tuxedo
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1018

Pearl Bailey

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Product Brand:
Olivetti typewriters
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref102

Nazimova

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Lucky Strike cigarettes
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1020

Gertrude Niesen

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
GE clocks
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1022

Lucille Norman

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Chesterfield cigarettes
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1024

Merle Oberon (4 ads)

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Max Factor
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1026

Merle Oberon

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Lux soap
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1028

Maureen O'Hara

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Chesterfield cigarettes
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1030

Maureen O'Hara

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Camels
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1032

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