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Association of Hispanic Advertising Agencies Collection

Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Topic:
Advertising executives -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Television advertising -- 1950-2000  Search this
advertising -- History -- 1950-2000  Search this
Advertising campaigns -- 1950-2000  Search this
Minorities in advertising -- 1950-2000  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Storyboards
Video recordings -- 1950-2000
Posters -- 1950-2000
Photographs -- 1950-2000
Advertisements -- 1950-2000
Audio cassettes -- 1950-1990
Clippings -- 1950-2000
Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a09dc7dd-a82c-469c-ae5b-d24a7000b6fe
EDAN-URL:
ead_collection:sova-nmah-ac-1343
Online Media:

Storyboards and Scripts

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Type:
Archival materials
Date:
1970 - 1995
Scope and Contents:
This series contains products including but not limited to: Dermassage, Fab Detergent, Colgate-Palmolive, Royal Gelatin, Mazola Corn Oil, Bulova Watches, Libby's Nectars, and Flan Royal.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343, Series 1
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f4ca0634-83a8-4da1-b883-a0778e175896
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref14

Advertisements

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Type:
Archival materials
Date:
1962 - 1994
Scope and Contents:
This series contains advertisements for Cafe Caribe, Kotex, Piels Beer, Gulf Gas Co., Sutton Deoderant, Cafe Bustelo, Miramar Gardens, and National Bohemian.

Also included are newsprint advertisements published in various Spanish language newspapers including Panorama Latinoamericano.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343, Series 2
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep878ae0cd1-77bc-4381-b448-42b3ab94f8cb
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref15

Marketing Research Materials

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Type:
Archival materials
Date:
1962 - 1984
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343, Series 4
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep823104435-82ee-4b2a-8420-ecc5419a815f
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref16

Packaging

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Type:
Archival materials
Date:
1962 - 1962
Scope and Contents:
This series includes packaging for an alcoholic beverage, Ferro-Quina Bisleri.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343, Series 5
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89da0ff7d-f841-4dfd-ac78-88cfb991f865
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref17

Ephemera

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Type:
Archival materials
Date:
1980 - 1989
Scope and Contents:
This series contains tearsheets, promotional folders, coupons, Christmas cards, and awards.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343, Series 6
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84509e912-0b90-4bf4-b081-90f2485b5e4f
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref18

Miscellaneous Products: Tape 1

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
1976 - 1985
1970 - 1980
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82aa1645d-93cb-4bce-a835-6ec8392a1fbc
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref19

Miscellaneous Products: Tape 2

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
1970 - 1980
1976 - 1985
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81e51be97-1e3f-4dac-9f11-ed250738237e
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref20

Miscellaneous Products: Tapes 12 and 18

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Date:
1970 - 1980
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82a7f618c-12d8-4f21-96da-33d3a8c4e2bf
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref21

Miscellaneous Products: Description of TV commercials on Tape 14

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 4
Type:
Archival materials
Date:
1985 - 1995
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a415dfd4-3405-4a6e-8eaa-a54e713ee0cd
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref22

Miscellaneous Products: Tape 16

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 5
Type:
Archival materials
Date:
1975 - 1985
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep855c8b753-596a-4b43-a558-eeedddbd27a6
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref23

Miscellaneous Products: Description of Commercials on Tape 20

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 6
Type:
Archival materials
Date:
1985 - 1995
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d71ab96a-1157-43db-ac3e-f1924d4a8bd8
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref24

Avon

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 7
Type:
Archival materials
Date:
1976 - 1976
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f155e250-e988-44ad-892c-d20ee3230ca9
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref25

Bulova Watches

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 8
Type:
Archival materials
Date:
1970 - 1980
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ce62d821-884d-45b3-8340-02469fcb9fbd
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref26

Colgate-Palmolive

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 9
Type:
Archival materials
Date:
1976 - 1995
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88be63a9e-f3f3-457f-952e-77a023b642f2
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref27

Kent Cigarettes

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 10
Type:
Archival materials
Date:
1977 - 1978
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep864140747-c39d-4fb2-afc8-819a0fcf1866
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref28

Mazola Corn Oil

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 11
Type:
Archival materials
Date:
1974 - 1979
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88092f218-6ca7-45e1-a27d-4aa6d061d943
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref29

Royal Gelatin

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 12
Type:
Archival materials
Date:
1979 - 1979
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep83445d01f-3372-481e-a2e3-03d66c94870e
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref30

Miscellaneous Storyboards

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 13
Type:
Archival materials
Date:
1970 - 1995
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 1: Storyboards and Scripts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8241ff53a-f2c4-4f65-b4eb-210ef2f40d5e
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref31

Miscellaneous print advertisements

Collection Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service  Search this
Association of Hispanic Advertising Agencies  Search this
Container:
Box 1, Folder 14
Type:
Archival materials
Date:
1962 - 1976
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Collection Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
See more items in:
Association of Hispanic Advertising Agencies Collection
Association of Hispanic Advertising Agencies Collection / Series 2: Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e6f701ce-76e6-491d-b02c-fd863acb3589
EDAN-URL:
ead_component:sova-nmah-ac-1343-ref34

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