Files consist of Henry-Russell Hitchcock's personal and professional correspondence, as well as subject files relating to academic research, teaching, curatorial interests, and professional associations. Subject files are comprised mainly of correspondence and printed material, with a small number of photographs that mostly relate to exhibitions and writings. After 1932, copies of Hitchcock's outgoing letters are almost always included, making the files from 1932-1987 almost complete.
The correspondence includes large numbers of letters from prominent architectural historians, architects, artists, preservationists, museum directors and curators. Also included is correspondence with students, friends, relatives, publishers, and representatives of organizations and institutions.
Among the correspondents of note are: Bernard Berenson, Eugene Berman, Leonid Berman, Lyonel Feininger, Brendan Gill, Robert Goldwater, George Howe, Lincoln Kirstein, J. J. P. Oud, Erwin Panofsky, Kingsley Porter, Paul J. Sachs, R. M. Schindler, Theodore Sizer, E. Baldwin Smith, Peter van der Meulen Smith, James Soby, Victor Spark, Harold Sterner, John Summerson, Virgil Thomson, Paul Vanderbilt, Theo Van Doesburg, Helmut von Erffa, and Gordon Washburn. Other important correspondents represented in a decade or more of correspondence include: Jere Abbott, Winslow Ames, Everett A. (Chick) Austin, Alfred H. Barr, Agnes Rindge Claflin, John Coddington, Walter Cook, John Coolidge, Henry (Harry) Sayles Francis, George Heard Hamilton, Ada Louise Huxtable, Philip C. Johnson, William Jordy, George N. Kates, Edgar Kauffmann, Jr., Richard Krautheimer, Phyllis W. Lehmann, Thomas J. McCormick, Agnes Mongan, Lewis Mumford, Nikolaus Pevsner, A. Kinglsey Porter, Willebald Sauerlander, Vincent Scully, Helen Searing, James Thrall Soby, Dorothy Stroud, John Summerson, Virgil Thomson, Emily Tremaine, Paul Vanderbilt, Rudolph Wittkower, and Frank Lloyd Wright.
See Appendix for a list of individuals, organizations, and subjects in Series 2
Arrangement note:
Files are arranged with a single alphabet for each year.
Appendix: Individuals, Organizations, and Subjects in Series 2:
Below is an index to individuals, institutions, organizations, and a small number of subject files, found in Series 2: Alphabetical Files. The index indicates the name and the alphabet year(s) in which each can be found.
Hitchcock did not follow strict alphabetical schema when organizing his files and filing eccentricities for the letters D, M, N, and V are explained below. The original arrangement has been left in place due to the difficulties and time involved in re-arranging the material within multiple alphabets.
Note on filing order for D's: Names beginning with the prefix "de" (e.g. De Cordova) are all filed before names beginning with the letters "de" e.g. Deerfield Academy.
Note on filing order for M's: Names beginning with the prefix "Mac" and "Mc" are all filed after names beginning with Ma. They are interfiled according to the first and subsequent letters following the prefix e.g. McIntyre, Mackay, McKean, MacLaren.
Note on filing order for N's: Proper names beginning with the word "new" (e.g. New American Library) are all filed before names incorporating the syllable "new" e.g. Newark Public Library.
Note on filing order for V's: Names beginning with the prefix "van" (e.g. Van Derpool) are all filed before names beginning with the syllable "van" e.g. Vancouver Hotel.
Ackerman, James S. (1948, 1952-1955, 1960, 1964, 1966)
Ackworth, Angus (1945)
Adams, Anthony (1960)
Adams, Florence B. (1948)
Adams, Frances S. (1965)
Adams, Frederick (1949)
Adams, Henry (1974)
Adams, Nicholas (1976-1978)
Adams, Philip R. (1952)
Addis, Reid M. (1974-1975)
Addison Gallery of American Art (1953-1954)
Addison, John (1982, 1984)
Adler, David (1928)
Agtmaal, J. G. van (1958)
African Studies, International Congress of (1978)
Ahda Artzt Gallery (1964)
Air Ministry (1946)
Aitken, Dott and Son (1946-1947)
Akron (1948)
Alabama Polytechnic Institute (1955)
Aladdin Office Services (1957)
Albany Institute of History and Art (1966, 1969)
Albers, Joseph (1946)
Albrecht, Otto (1927)
Albright Art Gallery (1947)
Albright-Knox Art Gallery (1962)
Aldrich, Frances T. (1948)
Alexander, Robert L. (1951, 1956-1958, 1960-1961, 1963-1965, 1967-1968, 1975-1977, 1986)
Alexander, Dr. and Mrs. Samuel Allen (1958)
Alexander, William (1968)
Alfa (1958)
Alfieri, Bruno (1959, 1964-1965, 1968-1969)
Alfonsin, Anthony (1983)
Alford, John (1946, 1955)
Alford, Roberta (1961)
Alinari (1958)
Allen, Mr. and Mrs. Eliot D. (1953)
Allen, F. P. (1961)
Allen, W.G. Russell (1945, 1947, 1952-1953, 1956)
Allen and Unvin, Ltd. (1978, 1980)
Allert de Lange, C. V. (1956)
Allison, George E. (1948)
Allstate Insurance (1948)
Altree, Guy (1975)
Altschul, Frank (1952)
Alumnae Association [Smith College] (1952) ( -- see also -- : Smith College Alumnae Association)
Ambassadeurs Club (1946)
America-Italy Society (1958)
American Academy in Rome (1950, 1958-1959, 1983)
American Academy of Arts and Sciences (1953-1954, 1957-1958, 1961-1963, 1965, 1970, 1973, 1976, 1981)
American Antiquarian Society (1935, 1939, 1947, 1952, 1955)
American Architectural Books (1937, 1945, 1961)
American Association for State and Local History (1963)
American Association of Architectural Bibliographers (1958-1959, 1961, 1963-1964, 1966, 1970)
American Association of Museums (1952, 1955, 1962)
American Association of Schools of Architecture (1982)
American Association of University Professors (1948, 1981-1982)
American Association of University Women (1948, 1958)
American Automobile Association (1962)
American Collector -- (1947)
American Committee on Renaissance Studies (1954)
American Council of Learned Societies (1950, 1961, 1963, 1980)
American Embassy, London (1962)
American Express (1952, 1955)
American Federation of Arts (1942, 1947-1948, 1952, 1955, 1958, 1962, 1974)
American Friends Service Committee (1951)
American Historical Association (1942)
American Historical Review -- (1943, 1952)
American Institute of Architects (1942, 1945, 1948, 1950, 1952-1955, 1957, 1959, 1961-1962, 1964, 1969-1970, 1972-1973, 1978, 1980)
American Institute of Planners (1945)
American Life Foundation (1972)
American Museum in Britain (1961)
American National Theatre and Academy (1952)
American Peoples Encyclopedia -- (1953)
American Philosophical Society (1943)
American Quarterly -- (1949, 1952-1953, 1955)
American Science and History Preservation Society (1981)
American Scholar -- (1948, 1982)
American Society of Architectural Historians (1945-1947)
American Society of Planners and Architects (1946)
American State Capitols Research Project, Victorian Society in America ( -- see -- : Victorian Society in America, American State Capitols Research Project)
Burnham Library, Art Institute of Chicago (1945, 1971) ( -- see also -- : Ryerson and Burnham Libraries; Art Institute of Chicago; Chicago, Art Institute of)
Burns, Howard (1968)
Burns, John (1952, 1983)
Burroughs, T.H.B. (1967)
Burton, Christopher (1963)
Burton, Emily (1952)
Burton, Michael (1953, 1956)
Bush, Lucile (1965)
Bush, Martin H. (1963)
Bush-Brown, Albert (1952, 1956-1958, 1977)
Bush-Brown, Harold (1954, 1965)
Butler, Jeanne F. (1972)
Butler, L. D. (1967)
Butler, Ruth (1957)
Butterfield, Victor (1945, 1947)
Butterick, George F. (1978)
Cabral, Edward (1980)
Cadbury-Brown, John (1955)
Cadbury-Brown, H. T. (Jim) (1956, 1958)
Cahill, Fred V. (1957)
Cahn, Elizabeth (1977)
Calder, Sandy (1938, 1955-1956)
Caldwell, Ian (1975-1976)
Calendars (see: B.1955)
California (1965)
California Institute of Technology (1948-1949)
California Palace of the Legion of Honor (1950)
California, San Jose State University (1979)
California, University of (1951-1952, 1961, 1964, 1966-1967, 1971, 1973, 1976, 1980)
Callisen, Sterling A. (1941)
Callisen, Sterling A. and Sally (1945)
Cambridge [Mass.] Historical Society (1967)
Cambridge University (1962, 1964, 1966)
Campagnie Francaise d'Aeronautiques (1956)
Campanella, Gaspare (1970)
Campbell, Colin G. (1978)
Campbell, Malcolm (1975)
Canada, Atomic Energy Commission of (1973)
Canada Council (1971)
Canada, National Archives of (1956)
Canada, National Gallery of (1926, 1960)
Canada, Royal Architectural Institute of (1960)
Canfield, Abigail and Cass (1975)
Canner and Co. (1949)
Caples, Sara Elizabeth (1969-1970)
Car (European) (1965)
Car (1966)
Cardiff Public Library (1946)
Carey, Jane F. (1973)
Carey T. (1973)
Carlhian, Jean Paul (1952-1953, 1966, 1971, 1973)
Carling, E .B. (1947-1948)
Carlisle, Anna (1956)
Carlson, Ralph (1979)
Carnegie Book Shop (1952)
Carnegie Institute (1955, 1985)
Carnegie Institute of Technology (1947, 1954)
Carpenter, G. R. (1946)
Carpenters Company of Philadelphia (1973)
Carr, Gerald (1968)
Carre Gallerie (1947-1949)
Carrington, Robert (1953, 1970)
Carroll, Martha 1975
Carrott, Richard G. (1955-1956, 1959-1963, 1965, 1967-1969, 1971-1979, 1981-1986)
Carter, Amon E. (1960)
Carter Foundation (1961)
Carter, Lady Bonham (1956)
Carter, Edward C. (Bobby) (1926, 1944-1948, 1960)
Carter, Ernestine (1947, 1952, 1962-1963, 1968, 1978-1979, 1983) ( -- see also -- : Carter, John and Ernestine)
Carter, Gwendolyn (1952)
Carter, John 1941, (1946, 1948, 1952, 1954, 1959)
Carter, John and Ernestine (1936, 1945) ( -- see also -- : Carter, Ernestine)
Carter, Norman F. (1952, 1954, 1959)
Casabella-Continuita (1961, 1965)
Casanelles, Enric (1959)
Cascieri, Arcangelo (1954)
Case Western Reserve University (1972-1973)
Cassidy, Victor M. (1974)
Cassilly, Carolyn (1974)
Casson, Hugh (1948, 1955)
Cassy, Edmund J. (1964)
Cast Iron Architecture, Friends of (1970, 1973-1974)
Castano Galleries (1963)
Castro, Dicken (1955-1957, 1960-1961)
Catholic University of America (1963)
Catlin, Stanton L. (1952, 1956)
Catsoulis, Evangelos (1981, 1983)
Causey, Andrew (1983)
Cavanagh, Tom R. (1949)
Cement and Concrete Association (1954)
Center for Inter-American Relations (1969)
Central Corporate Library (1960)
Central Council for the Care of Churches (1955)
Central National Bank of Middletown (1946)
Central Office of Information (1955-1956)
Centrum (1963)
Century Association (1972-1973, 1975-1977, 1979-1980, 1982, 1984)
Chelmsford and District Chapter, Society of Architects (1962)
Cheltham, Charles (1962, 1964)
Chermayeff, Serge (1939, 1946-1948, 1950, 1954)
Chernow, Barbara (1982)
Chesapeake and Ohio Railway Co. (1948)
Chevojon Freres (1956, 1958)
Chicago Architectural Landmarks, Commission on (1964)
Chicago Architectural Photographing Co. (1956, 1958, 1966)
Chicago, Art Institute of (1937, 1944, 1945, 1951, 1960, 1978) ( -- see also -- : Art Institute of Chicago; Burnham Library Ryerson; Burnham Libraries)
Chicago, Arts Club of (1951-1952)
Chicago Committee on Architectural Landmarks (1960)
Chicago Historical and Architectural Landmarks, Commission on (1969-1970, 1973, 1975)
Chicago School of Architecture Foundation (1967)
Chicago, University of (1947, 1953, 1957, 1961-1962, 1973, 1986) ( -- see also -- : University of Chicago)
Chickering, A. H. (1954)
Childs, Charles D. (1951-1952, 1955)
Childs, Maurice F. (1952, 1955)
Chittenden, A. J. (1947)
Christian Science Monitor -- (1948)
Christiansen, Erwin O. (1946)
Christmas Cards (1952, 1983, undated)
Church, Robert M. (1951-1952, 1954-1955)
Churchill, Agnes (1948)
Cincinnati (1969)
Cincinnati Art Museum (1955-1956, 1960-1961)
Cincinnati Astronomical Society (1935)
Cincinnati Modern Art Society (1948)
Cincinnati, University of (1966)
Cistercian Order (1958)
City Art Museum of St. Louis ( -- see -- : St. Louis, City Art Museum of)
City University of New York (1970, 1974-1976, 1978)
City [of Springfield, Mass.] Library Association (1954)
Ciucci, Giorgio (1970)
Claflin, Agnes Rindge (1948-1949, 1952, 1956, 1959, 1961, 1966, 1973, 1977-1978) ( -- see also -- : Rindge, Agnes)
Clapp, Verner W. (1953)
Clark Art Institute (1973, 1986)
Clark, G. R. (1946)
Clark, James (1973)
Clark, Orton Loring (1952)
Clark, Robert J. (1960, 1963-1971, 1974-1975, 1980)
Clark, Ronald W. (1956)
Clark, Susan (1975)
Clark, Willene B. (1976)
Clarke, M. L. (1962)
Clarke, Marian (1947-1948, 1950)
Clarke, Peter (1946)
Clausen, Meredith (1987)
Clayton, B. D. (1971-1972)
Clayton, Barry (1965)
Clerehan, Neil (1953)
Clews, Mrs. Henry (1955)
Clifton-Raymond Associates (1968)
Clifton-Taylor, Alec (1984)
Clinton [Conn.] Historical Society (1947)
Close, Elizabeth (1960)
Clough, R. T. (1959)
Club of Odd Volumes (1948-1950, 1952-1957, 1961-1965, 1968-1970)
Coddington, John (1945-1949, 1951, 1956-1957, 1959, 1961-1962, 1968-1970, 1977, undated)
Coe, Bill (1958)
Coe, R. E. (Ted) (1962)
Coe, Ralph T. (1953, 1955, 1974)
Coffin, David R. (1965, 1968, 1973)
Cogswell, Dorothy (1951, 1959, 1962)
Cohen, Alfred (1946)
Cohen, Joan L. (1954-1957, 1960, 1963-1965)
Cohn, David N. (1984)
Cohn, Suzanne (1968)
Colby College (1968)
Cole, Dorothy (1958)
Cole, Harry (1957)
Coletti, Joseph (1961)
Coletti, Paul (1957)
Colgate University (1976, 1978)
Colibris Editora Ltda. (1962, 1964-1965, 1967)
Colin, Mrs. Ralph F. ( 1955)
Collaborazione Culturale, Instituto per la (1962)
College Art Association (1940, 1946-1953, 1955-1959, 1961-1964, 1966, 1969-1971, 1973-1979)
Colliers Encyclopedia -- (1947-1949, 1958-1959)
Collins, Cecil (1956)
Collins, Colin (1955)
Collins, Elizabeth (1959)
Collins, George R. (1960-1961, 1964, 1968, 1975-1976, 1979, 1983)
Collins, Peter (1964-1965, 1967-1968)
Colonial Travel Bureau (1955)
Columbia Historical Society (1982)
Columbia University 1937, 1939-1941, 1945, 1947-1948, 1954-1956, 1958-1959, 1961, 1964-1969, 1971, 1973-1977, 1979-1983, 1985-1986 ( -- see also -- : Avery Library; Avery Study Center, Columbia University)
Columbia University, Temple Hoyle Buell Center for the Study of American Architecture (1984)
Columbus Gallery of Fine Arts (1948-1949)
Colvin, Howard M. (1959)
Colwell, Miriam (1976)
Combs, Tom (1975)
Comite Francais D'Historie de L'Art (1967)
Commercial Credit Corporation (1947)
Committee for the Centennial Exhibition of New England Architecture (1957)
Committee for the Preservation of Architectural Records (1979)
Committee on Education and Labor, U. S. Congress (1954)
Committee on Government and Art (see: Government and Art, Committee on)
Community Arts Center (1945)
Community Chest (1958)
Comparative Studies in Society and History -- (1958)
Conant, Kenneth G. (1946-1947, 1952, 1973)
Concrete Quarterly -- (1955)
Condit, Carl W. (1963)
Condolence Letters [on death of mother] (1952)
Conference Board of Associated Research Councils (1948, 1951)
Congress on the History of Art, Twentieth International (1960-1961)
Conlon, Kathleen M. (1969)
Connaissance des Artes -- (1959)
Connecticut Automobile Assigned Risk Plan (1946-1947)
Connecticut College (1938-1942, 1944, 1947, 1953, 1956, 1963, undated)
Connecticut Commission on the Arts (1968)
Connecticut, Department of Agriculture (1937)
Connecticut State Department of Consumer Protection (1986)
Haskell, Douglas (1945, 1951-1952, 1954-1955, 1958)
Haskell, Henry C. (1946)
Haskell, Rosamund (1966)
Hasler, Charles (1962)
Hasselmann, Dorothy S. (1945)
Hatch, J. D. (1948-1949)
Hatchards Booksellers (1963-1964)
Hatje, Gerd (1959-1965, 1980)
Hattis, Phyllis (1966)
Hauf, Harold (1951)
Haupt, Otto (1963)
Hausen, Marika (1965-1966)
Haverkamp-Bergman, Egbert (1971, 1973)
Havinden, Ashley (1948, 1952, 1961)
Havinden, Margaret 1946, 1953
Havinden, Margaret and Ashley (1950)
Hawksmoor Committee (1962)
Hawthorne Books (1979)
Haydon, Harold (1961)
Hayes, Bartlett (1954)
Hayes, Marian (1954-1955, 1959, 1962, 1968, 1970)
Heath and Co. (1961)
Heaton, E. W. (1959)
Hecht, Jean (1956)
Hecht, Lynn S. (1962-1964, 1966)
Heckel, Louise (1960)
Hecksher, Morrison (1970, 1973-1974)
Hedge, Alice Payne (1948, 1953-1954, 1956, undated)
Hedge, E. Russell (1959-1963)
Hedge, Henry R. (1954, 1956-1958)
Hedge, Mrs. Henry R. (1953)
Hedge, Mrs. William R. (1947, 1953)
Hedrich, E. T. (1956)
Hedrich, J. O. (1969)
Heil, Bernard (1958)
Heilkamp, Detlef (1971)
Heimsath, Clovis B. (1952)
Heine, Georgette (1970)
Heintzelman, Arthur W. (1956)
Heinz, Thomas A. (1978-1981)
Heinzel, Brigitte (1967, 1969)
Heiser, Bruce E. (1953-1954)
Heisner, Beverly F. (1967)
Held, Mr. and Mrs. Julius (1965)
Heleniak, Kathryn Moore (1975)
Helm, Francis and Mary (1948)
Hemmenway, Mary (1948-1950, 1954)
Henderson, Pat Milne (1957, 1964) ( -- see also -- : Milne-Henderson, Pat)
Henderson, M. (1958)
Hendricks, Gordon (1967)
Henley, Helen B. (1941)
Hennessey, William J. (1975-1977)
Hennings, John (1955)
Henry (1973)
Henry, Anne Wythe (1972, 1975)
Henry, Barklie [Buzz] (1959)
Hentrich, Helmut (1957, 1959-1960, 1963-1976, 1978-1981, 1985)
Hentschel, Walter (1969)
Herald Tribune -- (1945)
Herbert, Gilbert (1970)
Herget, John T. (1960)
Hergert, Elizabeth (1963)
Heron, Patrick (1952-1954, 1956, 1979)
Herrmann, George (1960)
Herschman, Judith (1979)
Hersey, George L. (1959-1963, 1967-1968, 1971-1972, 1975
Hershberger, Howard (1960, 1961, 1963)
Herve, Lucien (1956-1957)
Herzog, Marion Rawles (1967, 1970)
Hesketh, Peter Fleetwood (1969)
Hesse (1956)
Hessler, Herman (1971)
Heyl, Bernard (1959-1963)
Hibbard, Don J. (1976)
Hibbard, Howard (1962, 1968)
Highest, Gilbert (1954)
Hill, Draper (1960)
Hill, Frederick and May (1968)
Hill, Oliver (1946, 1949, 1955)
Hiner, Walter (1946)
Hines, Thomas S. (1967, 1972, 1981)
Hirschl and Adler Galleries (1968)
Historic American Buildings Survey (1973)
Historical Society of Pennsylvania ( -- see -- : Pennsylvania, Historical Society of) -- History News -- (1963)
Hitchcock, Alice Davis [mother, Mrs. Henry Russell] (1925, 1940, 1942-1943, 1946-1950)
Hitchcock, Mr. and Mrs. Carl (1955)
Hitchcock, Charles D. (1940, 1971)
Hitchcock, Harriet (1963)
Hitchcock, Dr. and Mrs. Henry Russell [parents] (1928-1929, undated)
Hitchcock, June (1979-1980)
Hitchcock, Mrs. Peter S. (1964)
Hoag, John D. (1952, 1955-1956, 1959, 1961-1965, 1967-1968, 1970-1971, 1976)
Hochman, Elaine S. (1973, 1976)
Hodge, Alan (1957)
Hodge, Philip G. (1951)
Hodgkinson, Ianthe (1966)
Hofer, Philip (1945-1947, 1949, 1951-1952, 1959, 1961, 1968)
Hoffman, Donald L. (1964, 1969-1970, 1978)
Hoffmann, Werner (1956)
Hofstra College (1952)
Hogan, Austin (1940)
Hojer, Gerhard (1967, 1970, 1973)
Holcomb, Donald M. 1956
Holderbaum, James (1962, 1964, 1966, 1968)
Holdet, L. A. (1946)
Holdin, Harrison (1976)
Holiday Inn (1972)
Holland (1964, 1967)
Holland-America Line (1958, 1971)
Holman, William G. (1981)
Holmegaards Glasvaerk (1960)
Holmes, J. P. (1953)
Holser, Clifford B. (1952)
Holt, Rinehart and Winston (1972)
Holzbog, Tom (1967)
Homolka, Larry J. (1965-1967)
Hooker, Arthur (1952)
Honour, Hugh (1966)
Hood, Graham (1971)
Hooker, John (1953)
Hooper, S. C. (1954)
Hoover, Donald (1952)
Hoover, Kathleen O'Donnell (1948-1949, 1951)
Hope, Henry R. (1943, 1945-1950, 1954, 1957, 1959, 1962)
Hopping, D.M.C. (1955-1956)
Hordczak, Theodore (1956)
Horn, Estelle (1950)
Horn, Milton (1946, 1949, 1951-1952)
Horn, Walter (1958)
Horne, Mr. and Mrs. Bernard S. (1955)
Hornsey, Borough of (1946)
Horsburgh, Patrick (1952-1955)
Horta Committee (1960)
Hosken, Franziska Porges (1963)
Hotel Grande Bretagne (1961)
Hotel Inghilterra (1961)
Housend, Brian (1956)
House Beautiful -- (1928)
Housing (1945)
Houston (1959, 1967)
Houston, University of (1953-1954)
Howard, Charles (1956)
Howard, Tom (1945)
Howard University (1961-1962)
Howarth, Thomas (1953-1957, 1959-1960, 1962-1963, 1966)
Howe, George (1945, 1949, 1951, 1953)
Howe, Hester (1954, 1956)
Howe, Lawrence (1955)
Howe, Mrs. Lawrence (1945)
Howe, Stewart S. (1954)
Howe, Thomas C. (1953, 1954)
Howlett, D. Roger (1965)
Howland, Richard H. (1952-1954, 1959, 1961)
Hoyle, Henry D. (1969)
Hoyt, Deming (1960)
Hoyt, Natalie (1947, 1949-1951, 1956, 1959, 1963)
Hoyt, Nelly (1968)
Hubbard, L. Kent (1937)
Hubbard, R. J. (1959)
Hubbard, Ray (1978)
Hubbard, Russell (1949)
Huber, Erna (1963-1964, 1966, 1970-1971)
Huber, Erna and Charlie (1983)
Hudnut, Claire (1948)
Hudnut, Helen (1947-1948)
Hudnut, Joseph (1945, 1951)
Hudson River Conservancy Society, Inc. (1945)
Huemer, Frances (1955)
Huff, William S. (1958, 1965)
Hughenden Manor (1950)
Hughes, Richard (1953-1954)
Hughes, Talmadge C. (1945)
[Hugnet?], Georges (undated)
Hulst, Roger d' (1973)
Hulton Press (1957)
Hundertmark, Dieter (1960)
Hunn, Robert (1970)
Hunter, Anna C. (1955)
Hunter, Bob (1954)
Huntington, C. (1955)
Huntington, Constant (1952)
Huntington, David C. (1961, 1963-1965, 1967-1968, 1971)
Huntington, J. D. (1951)
Huntington, James L. (1954-1955, 1957-1959, 1963-1965)
Huntington, John (1955)
Huntington, Trudy (1952)
Huse, Norbert (1975)
Hussey, Alfred R. (1949)
Hussey, Mary (1954, 1962)
Huxley Brothers (1951, 1954)
Huxtable, Ada Louise (1947, 1950, 1957-1958, 1961-1962, 1969, 1971, 1982-1983)
Hyams, N. (1948)
Hyde Hall, Inc., Friends of (1965)
Hyman, Isabelle (1977)
Iber, Howard John (1972, 1974)
Illinois Institute of Technology (1950, 1954)
Illinois, University of (1947, 1949, 1965, 1979)
Ilmanen, William (1954, 1956)
Imperial Institute (1956)
Inaya, Beata (1956)
In the Nature of Materials -- (1968-1969) ( -- see also -- : Wright, Frank Lloyd)
Income Tax (1956-1957, 1972)
India International Center (1964-1965)
Indiana University (1948, 1953, 1966)
Indiana, University of (1945, 1961)
Indianapolis, Art Association of (1948)
Information Agency, U.S. (1955)
Information Service, U.S. (1961)
Inghilterra Hotel (1960)
Inglis, F. C. (1954)
Ingraham, David (1941)
Ingraham, Henry A. (1945, 1947)
Innendekoration (1963)
Inspector of Foreign Dividends (1956)
Inscoe, Eva Jane (1983)
Institute for Advanced Studies (1963)
Institute for Architecture and Urban Studies (1975)
Institute of Contemporary Art (1948-1949, 1953-1954, 1956, 1961, 1963-1964, 1976)
Institute of Fine Arts, New York University (1949, 1956-1957, 1960, 1967) ( -- see also -- : New York University)
Institute of International Education (1955)
Institute of Landscape Architects (1952)
Instituto di Storia dell'Arte (1961)
Instituto Italiano di Cultura (1958)
Instituto per la Collaborazione Culturale (1965) ( -- see also -- : Collaborazione Culturale, Instituto per la)
Insurance (1970)
Insurance Company of America (1963)
Intercultural Publications, Inc. (1953)
International Architecture Students Conference (1949)
International Congress of African Studies (see: African Studies, International Congress of)
International Encyclopedia of Architecture, Engineering, and Urban Planning -- (1976-1977)
International Design Conference (1955)
International Information Administration (1952)
International Publications, Inc. (1954)
International Union of Architects, Sixth Congress (1960)
International University of Art (1970)
Ireland, Royal Institute of Architects of (1962)
Irving, Robert Grant (1968)
Irvy, Benjamin (1981)
Isham, Gyles (1954)
Isis -- (1961, 1964)
Isley, Natelle (1956)
Italian Institute (1956)
Ivins, William M. (1936)
Jack, William A. Park (1936)
Jackson, Esther (1953)
Jacobi, Frank (1952)
Jacobs Antiques (1948-1949)
Jacobs, Robert A. (1965)
Jacobs, Stephen (1966)
Jacobus, John [Jake] (1957-1962, 1964-1966, 1969-1971, 1980-1981)
Jacobus, John [Jake] and Marion (1963)
Jaffe, Michael (1952-1956, 1958-1964, 1966, 1968, 1973, 1977, 1986)
Jaffe, Ronald (1952)
James, Evan (1946)
James, George (1952)
James, Philip (1952, 1958)
Jamieson, K. I. (1953)
Janis Gallery (1949)
Janis, Sidney (1950)
Jansen, Dick (1953-1954, 1961-1962)
Jansen, Dick and Ellen (1955)
Janson, H. W. (1959-1962, 1972, 1975, 1977, 1983)
Janson, Peter (1978, 1982)
Jarrett, James (1958-1959, 1981)
Jeannert, Marie-Louise (1982)
Jefferson National Expansion Memorial (1947)
Jemma, Manuela (1965)
Jenkins, Frank I. (1955-1956, 1958, 1960-1961, 1964-1967)
Jennings, Nancy Gillespie (1970)
Jerome Hotel (1955)
Jerome, T. T. (1947)
Jersey City, N. J. (1981)
Jewell, Jim (1953, 1956)
Joedicke, Jurgen (1963)
Johanneson, Eric (1969)
John, Dorothy (1954)
Johns Hopkins University (1952, 1965, 1967-1971, 1973-1975)
Johnson Art Collection (1926-1927)
Johnson, Buffie (1948)
Johnson, Donald Leslie (1977)
Johnson Gallery, Museum of Modern Art (1984)
Johnson, J. R. (1969)
Johnson, J. Stewart (1968, 1976)
Johnson, James R. (1946-1951, 1953-1954, 1958-1959, 1966, 1978, 1983)
Johnson, Laura (1945)
Johnson, Margaret (1952)
Johnson, Peter 1977, 1979
Johnson, Philip C. (1934, 1945-1967, 1969, 1973, 1975, 1978-1979, 1981-1983, undated) ( -- see also -- : -- Nineteenth Century American Architects -- [with Philip Johnson])
Neutra, Richard (1928, 1940-1941, 1954, 1969, undated)
Neville, Elizabeth (1964)
Neville, Richard G. (1958)
Neville, Harriett Elizabeth (1966)
New American Library (1952)
New Amsterdam Casualty Co. (1948)
New England Antiquities, Society for the Preservation of (1972-1973) ( -- see also -- : Preservation of New England Antiquities, Society for the; Society for the Preservation of New England Antiquities)
New England Architecture, Committee for the Centennial Exhibition of (1957)
New England Quarterly -- (1955)
New Gallery (1963)
New Haven Festival of Arts (1959)
New Haven Preservation Trust (1964, 1966-1969)
New Jersey Historical Society (1962)
New Jersey Society of Architects (1957)
New Liberty (1952)
New London (1976)
New Mexico, University of (1957)
New Watson Hotel (1955)
New York Central Railway (1956)
New York City (1972)
New York City, Art Commission of (1983)
New York City Planning Commission (1972)
New York Graphic Society (1970
New York Herald Tribune -- (1947)
New-York Historical Society (1950-1951, 1961-1962, 1969)
New York State Association of Architects (1949)
New York State, Temporary Commission on the Restoration of the Capitol (1980-1981)
New York, State University of (1952)
New York Times -- (1947-1948, 1957, 1960-1961)
New York University (1945-1949, 1951-1954, 1958, 1960-1961, 1968-1986) ( -- see also -- : Gray Art Gallery; Institute of Fine Arts) New York University Seminar (1977, 1980)
Porter-Phelps-Huntington House, Inc. (1953, 1955-1957)
Porter-Phelps-Huntington Foundation (1962-1964, 1967)
Portnoy, Martin (1986)
Portsmouth Priory (1949)
Posener, Julius (1964-1966, 1968-1969)
Postmaster, Western District, London (1956)
Potter, Brooks ( 1956)
Potter, Inc. (1969)
Powell, Herbert ( 1963)
Powell, Philip (1952)
Powell, Philip and Moya (1954)
Praeger, Inc. (1962-1963, 1967-1971, 1973)
Prairie School Press (1963, 1966, 1968, 1970)
Prakapas, Eugene J. (1974, 1985)
Prats, Joan (1956)
Pratt and Whitney Aircraft (1945)
Praz, Mario (1955-1956)
Prentice-Hall, Inc. (1962)
Pre-Raphaelite Decorative Arts Exhibition (1971)
Preservation League of New York (1981)
Preservation of New England Antiquities, Society for the (1956, 1963, 1966) ( -- see also -- : New England Antiquities, Society for the Preservation of; Society for the Preservation of New England Antiquities)
Preservation Society of Newport Co. [Rhode Island] (1948, 1955) ( -- see also -- : Newport Co. [Rhode Island], Preservation Society of)
Prestel Verlag (1975)
Preston, James (1963)
Preusser, Robert (1957)
Prey, Pierre du (1968-1969)
Preziosi, Donald (1981)
Price, Eric J. (1946)
Price, Paton (1949)
Priest, Allen (undated)
Primex Trading Co. (1950)
Prince, Charlotte (1969)
Princeton University (1945-1947, 1951-1952, 1955, 1957-1958, 1963, 1972, 1974-1978, 1985)
Prior, Harris K. (1947-1949, 1951, 1954-1956, 1962)
Reinhardt, Phyllis A. (1953-1955, 1960-1961, 1967-1968)
Reinhold Books (1957, 1959)
Reinhold Publishing Co. (1954)
Reinink, A. W. (1964, 1966-1967, 1969-1972)
Renaissance Conference (1945)
Renaissance Quarterly -- (1970)
Renaissance Society of America (1954, 1956-1958, 1961)
Renascence (1955)
Rensselaer Polytechnic Institute (1947, 1986)
Research Publications (1970-1971)
Residenz Verlag (1968)
Revista de Occidente Argentinia -- (1949)
Rewald, John (1977)
Rewald, S. (1976)
Rheinisches Museum (1958)
Rheinland Landschaftsverband (1956)
Rhode Island (1968)
Rhode Island Architecture -- (1939, 1968)
Rhode Island School of Design (1949-1950, 1952, 1956, 1982-1983)
Rhoads, William B. (1969)
Ribner, Jonathan (1979)
Rice, Davis and and Daley (1946-1949)
Rice Institute (1958)
Rice, Norman (1966)
Rich, Daniel Catton (1981)
Rich, Frances (1966)
Richards, Brian (1955)
Richards, Charles R. (1928)
Richards, Jim (1950, 1956)
Richards, Jim and Kit (1955)
Richards, John M. (1946, 1947, 1952, 1954, 1965)
Richardson (1956)
Richardson, A. E. (1945, 1954)
Richardson, Douglas (1971-1972, 1974-1976)
Richardson, Douglas Scott (1966)
Richardson, E. P. (Ted) (1953, 1955)
Richardson, H. H. (1974, 1978, 1982)
Richardson, Joseph P. (1973)
Richmond (1947, 1965)
Ricketson, John H. (1963)
Rickey, George W. (1961)
Rider, Fremont (1950)
Rietveld (1963)
Rijksmuseum (1956)
Rindge, Agnes (1930, 1945, 1947) ( -- see also -- : Claflin, Agnes Rindge)
Ringling Museum of Art (1948-1949, 1952)
Riopelle, Chris (1979-1982, 1984)
Ripley, Dillon (1958)
Ritter, John C. (1962)
Riverside, University of California at (1966)
Robb, David M. (1945, 1953, 1959)
Roberts, Abby B. (1941)
Roberts, Laurance (1959)
Robertson, Jacques (1955)
Robertson, Nancy (1959)
Robie House, Committee for the Preservation of the (1962-1965, 1967)
Robinson and Cleaver (1960-1961)
Robinson, Cervin (1962)
Robinson, Franklin W. (1981)
Roche, Kevin (1966, 1974-1975)
Rochester (1967)
Rochester Memorial Art Gallery (1949)
Rochester, Print Club of (1949-1950)
Rochester, University of (1970)
Rockefeller, Mr. and Mrs. David (1967)
Rockefeller, Mr. and Mrs. John D., 3rd (1955)
Rockefeller, Winston (1957)
Rococo Architecture in Southern Germany -- (1967-1968)
Rodman, Selden (1949)
Roe, Albert S. (1961)
Rollins, Clara B. (1950)
Romaine, Lawrence B. (1941, 1946-1953, 1955, 1958, 1961)
Rome (1959)
Roop, Ellen (1967)
Roos, Frank J. (1938, 1947)
Roosevelt University (1957-1958)
Rorimer, James J. (1955)
Roscoe, Field (1952)
Rose, Francis (1947, 1949-1954, 1956, 1964, undated)
Rose, Frederica (1955)
Rose, Laura (1976)
Rosebery, Earl of (1952)
Rosenberg, Arthur M. (1951)
Rosenberg, Eugene (1956)
Rosenberg, George (1976)
Rosenberg, Jim (1954)
Rosenblum, Robert H. (1952-1953, 1956-1969, 1972, 1982)
Rosenthal, Julius (1948)
Rosenwald, Lessing J. (1948)
Rosett, Francis (1957-1958)
Rosever, Kenneth M. (1952)
Ross, Marian Dean (1941, 1947, 1952-1954, 1956, 1960-1962, undated)
Ross, Marvin C. (1957, 1962)
Ross, Robert W. (1925, undated)
Roth, Leland (1970, 1973-1974, 1976, 1978, 1982)
Rothenberg, Jacob (1952)
Rowaan, H. (1963)
Rowe, Barbara C. (1958)
Rowe, Brian and Colin (1952)
Rowe, Colin (1953-1956, 1960-1961, 1964, 1977)
Rowland, Browse and Delbanco (1952)
Rox, Henry (1953, 1945)
Royal Archaeological Institute of Great Britain and Ireland (1955)
Royal Architectural Institute of Canada ( -- see -- : Canada, Royal Architectural Institute of)
Royal Automobile Club (1956)
Royal College of Art (1953)
Royal Institute of British Architects (1936, 1946-1957, 1959, 1962, 1968, 1970, 1975, 1981,1986)
Royal Society of Arts (1950, 1953, 1955-1956, 1959-1962, 1964, 1966-1967, 1969-1970, 1972, 1975-1976, 1978-1980, 1983, 1985-1986)
Royal Vangorcum Ltd. 1965
Rub, Timothy (1978-1982, 1986-1987)
Rubin, Don (1970)
Rubin, Joan Carpenter (1980)
Rudd, J. William (1961, 1963, 1966)
Rudisill, Richard (1964)
Rudolph, Paul (1950, 1952-1954, 1963-1964, undated)
Rueger, Charles (1954)
Rufford Travel (1954-1955)
Ruggie Agency (1949-1950, 1952-1955, 1961)
Rusch, Basil (1955)
Rusk, W. S. (1935)
Ruskin Society of America (1951, 1953)
Russell, A. LeBaron (1947)
Russell, Beverly (1975)
Russell, Christopher A. (1953)
Russell, Gordon (1956)
Russell, Mr. and Mrs. William G. (1954)
Russian Review -- (1955)
Rutgers University (1955, 1972-1973, 1982, 1985)
Rutledge, Anna Wells (1951, 1955, 1957, 1962, 1966)
Ryan Studios (1958)
Ryder, Arthur (1949)
Ryerson and Burnham Libraries, Art Institute of Chicago (1949) ( -- see also -- : Burnham Library; Art Institute of Chicago; Chicago, Art Institute of)
Saarinen, Aline B. (1962)
Saarinen, Eero (1957, 1963-1964)
Sabin Coal Co. (1954-1955)
Sachs, Paul J. (1925-1926, 1928, 1951-1952, 1955)
Saint, Andrew (1982, 1986)
St. George's Gallery Books (1959, 1964-1965, 1968, 1970, 1977-1978)
St. James Press (1978)
St. John's University (1961)
St. Louis, City Art Museum of (1961, 1966)
Salmon and Son (1954)
Salto Liberia (1962)
Saltonstall, Gladys (1928)
Saltonstall, Leverett (1953)
Salzberg Seminar in American Studies (1959)
Salzburg (1953)
Samoset Garage (1946)
Samson, Miles D. (1984)
Samuel, Godfrey (1948, 1952, 1956, 1959)
San Antonio Fine Arts Forum (1958)
Sanborn, Herbert J. (1960)
San Jose State University ( -- see -- : California, San Jose State University)
Smith, Alexander Mackay (1949) ( -- see also -- : Mackay-Smith, Alexander)
Smith and Sons (1953)
Smith, Anna L. (undated)
Smith, Betty (1928-1929)
Smith College (1946-1964, 1966-1973, 1975-1976, 1978, 1981-1982) ( -- see also -- : Department; Kennedy Fund)
Smith College Alumnae Association (1954) ( -- see also -- : Alumnae Association)
Smith, E. Baldwin (1946-1947, 1953)
Smtih, Edith (1928-1929)
Smith, Fred S. (1928)
Smith, Mrs. Frederick (1945)
Smith, G. E. Kidder (1957, 1961, 1963, 1965)
Smith, George Walter Vincent Museum (1961)
Smith, Gertrude D. (1972)
Smith, Hinchman and Grulls Associates, Inc. (1976)
Smith, Kathryn (1976-1980, 1983, 1986)
Smith, Linn (1947)
Smith, Meg (1972, 1974)
Smith, Patricia Anne (1950)
Smith, Peter van der Meulen (1927-1928)
Smith, Robert C. (1950-1952, 1956)
Smith, Sidney (1947)
Smith, Vincent (1971)
Smith, William and Son (1949)
Smithson, Peter (1966)
Smithsonian Associates (1975)
Smithsonian Institution (1967, 1976, 1979)
Smyser, H. M. (1965)
Smyth, Craig Hugh (1951-1952, 1956, 1983)
Snow, Florence (1955)
Snow, Wilbert (1945)
Snowden, Ernest (1927-1928)
Snyder, John (1974)
Soby, James Thrall (1945-1950, 1954-1955, 1957-1958, 1960-1961, 1968, 1977, 1979)
Soby, Nellie (1951-1953)
Societe Editions de France (1958)
Society for the Preservation of Long Island Antiquities ( -- see -- : Long Island Antiquities, Society for the Preservation of)
Society for the Preservation of New England Antiquities (1948, 1972, 1975) ( -- see also -- : New England Antiquities, Society for the Preservation of; Preservation of New England Antiquities, Society for the)
Society of Architectural Historians (1949-1985, 1987)
Society of Architectural Historians of Great Britain (1958-1980, 1983-1986)
Society of Mayflower Descendants ( -- see -- : Mayflower Descendants, Society of)
Solomon, Arthur and Marny (1975)
Solomon, Pringle (1948)
Somerset Co. [N.J.] Park Commission (1970)
Somerwil, J. (1962)
Sommer, Clifford C. (1958)
Sommer, Frank (1970)
Sonne, Fi (1955-1956)
Sonnenberg, Benjamin (1972)
Sorem, Lucia (1961)
Soria, Martin (1958)
Sotheby Parke Bernet, Inc. (1971, 1982)
Southern California, University of (1966, 1968)
Southern Regional Education Board (1966)
Spaeth, John W. (1945-1946)
Spark, Victor (1948, 1971)
Spear, Dorothea (1955)
Speed Art Museum ( -- see -- : Louisville, J. B. Speed Art Museum)
Speed, Herbert (1946)
Speirs, Bruce (1982)
Spence, Basil (1963-1964)
Spence, Eleanor (1954)
Spencer, Brian (1973-1974)
Spencer, Stephen (1956)
Spencer, Walter L. (1975-1976, 1978)
Sperling, Harry G. (1955)
Speyer, Darthea (1952)
Spokes, P. S. (1955)
Sprague, Joan Forrester (1960)
Sprague, Paul (1973, 1980, 1983)
Springarn, J. E. (1938)
Springfield [Mass.] (1980-1981)
Springfield [Mass.] City Planning Department (1971)
Springfield [Mass.] Museum of Fine Arts (1949, 1954)
Springfield [Mass.] Republican (1944-1945)
Springfield [Miss.] Art Museum (1949)
Staatsarchiv (1966)
Stabile, Elizabeth (1963)
Stadt Koln (1957)
Stahl, Frederick A. (Tod) (1969-1970)
Staib, Hermann (1966, 1968-1969, 1974)
Staley, Karl A. (1953)
Stamm, Gunther (1979)
Stamp, Gavin (1978, 1985)
Stanford University (1985)
Stanton, Phoebe B. (1952-1954, 1958, 1965, 1968, 1970)
Staples Press (1950)
Starr, Mrs. Nathan C. (1952)
State Department, U. S. (1955, 1956, 1958) ( -- see also -- : Department of State; United States Department of State)
State Department, U.S. Information Agency (1957)
State Historical Society of Wisconsin ( -- see -- : Wisconsin, State Historical Society of)
Stebbins, Theodore E. (1965-1969, 1972-1973, 1977-1978)
Wright, Frank Lloyd, Home and Studio Foundation (1977, 1984)
Wright, Frank Lloyd, and -- In the Nature of Materials -- (1941)
Wright, John Lloyd (1968)
Wriston, Barbara (1952-1953, 1956, 1960, 1962, 1967)
Wurm, Heinrich (1966)
Wurster, William W. (1943-1944, 1946,-1948, 1950, 1951-1957, 1959, 1961)
Wurster, William W. and Catherine 1945
Wyoming, University of (1975)
Xenakis, Jason (1958)
Yale Review -- (1966-1968, 1970)
Yale University (1947-1960, 1962-1963, 1965-1979, 1982, 1986)
Yardley, Michael (1975-1978)
Yeon, John (1954)
York City Art Gallery (1958)
York Institute of Architectural Study (1957-1959, 1961)
York, University of (1962, 1970)
Yorke, R.F.S. (1952)
Youell, William (1948)
Young, E. A. (1947)
Young, Elaine (1962)
Young, Elizabeth (1961)
Young, Paul E. (1949)
Young, Mr. and Mrs. Wilfred B. (1954-1955)
Youritzin, Glenda Green (1974)
Zacchwatowicz, Jim (1963)
Zador, Anna (1970, 1972)
Zarnecki, George (1953)
Zaroff, Anne T. (1975)
Zawisa, Bernard J. (1952-1953, 1956)
Zenith Corp. (1969-1970)
Zenobi Sarto (1963)
Zerkowitz, A. (1957)
Zevi, Bruno (1952)
Zewicher, Mrs. Victor K. (1950)
Zimmerman Brothers (1963-1966, 1969)
Zimmerman, Mrs. Isadore (1952)
Zodiac Revue -- (1959-1969)
Zorn, Kate (1979)
Zubarec, Michael (1956-1957)
Zwemmer, A. (1946-1948, 1955, 1959)
Collection Restrictions:
The collection is open for research. Use requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Henry-Russell Hitchcock papers, 1919-1987. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the processing of this collection was provided by the Terra Foundation for American Art
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.
A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.
Series 1, Research Files, 1939-1989
Series 2, Interviewee Files, 1989-1990
Series 3, Oral Histories, 1989-1990
Series 4, Television Commercials, 1957-1990
Series 5, Radio Commercials, 1966-1975
Series 6, Print Advertisements, 1905-1989
Series 7, Promotional Items and Packaging, 1968-1991
Series 8, Company Publications, 1983-1988
Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.
Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.
In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.
The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".
The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned
during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"
Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.
In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.
Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.
In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products
In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Festival Recordings: Motor City Stage:The Monitors; The Dixie Cups (Barbara A. Hawkins, Rosa L. Hawkins, Athelgra Neville, Marc Adams, Anthony Brown, Gerald French, James Markway, Joseph Saulsbury); Fernando Jones
Collection Creator:
Smithsonian Institution. Center for Folklife and Cultural Heritage Search this
Extent:
1 Sound recording (compact audio cassette)
Type:
Archival materials
Sound recordings
Date:
2011 July 8
Collection Restrictions:
Access to the Ralph Rinzler Folklife Archives and Collections is by appointment only. Visit our website for more information on scheduling a visit or making a digitization request. Researchers interested in accessing born-digital records or audiovisual recordings in this collection must use access copies.
Collection Rights:
Permission to publish materials from the collection must be requested from the Ralph Rinzler Folklife Archives and Collections. Please visit our website to learn more about submitting a request. The Ralph Rinzler Folklife Archives and Collections make no guarantees concerning copyright or other intellectual property restrictions. Other usage conditions may apply; please see the Smithsonian's Terms of Use for more information.
Collection Citation:
Smithsonian Folklife Festival records: 2011 Smithsonian Folklife Festival, Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.