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Sally L. Steinberg Collection of Doughnut Ephemera

Collector:
Steinberg, Sally L. (Sally Levitt)  Search this
Names:
DCA Food Industries, Inc  Search this
Doughnut Corporation of America  Search this
Doughnut Machine Company.  Search this
Dunkin' Donuts, Inc.  Search this
Mayflower Doughnut Shop  Search this
Mayflower Doughnuts  Search this
Mister Donut  Search this
Allen, Gracie  Search this
Brown, Joe E.  Search this
Durante, Jimmy  Search this
Eisenhower, Dwight D. (Dwight David), 1890-1969  Search this
Kennedy, John F. (John Fitzgerald), 1917-1963  Search this
Levitt, Adolph  Search this
Skelton, Red, 1913-1997  Search this
Stevenson, Adlai E. (Adlai Ewing), 1900-1965  Search this
Extent:
3.5 Cubic feet (7 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Advertisements
Photograph albums
Catalogs
Clippings
Magazines (periodicals)
Playbills
Sheet music
Photographs
Posters
Videocassettes
Reports
Packaging
Cartoons (humorous images)
Books
Drawings
Place:
New York (N.Y.) -- Food industry
Date:
1920s-1987
Summary:
This collection consists of ephemeral materials gathered by Sally L. Steinberg while she was researching her 1987 publication, The Donut Book: The origins, history, literature, lore, taste, etiquette, traditions, techniques, varieties, mathematics, mythology, commerce, philosophy, cuisine, and glory of the donut.
Scope and Contents:
This collection consists of ephemeral materials gathered by Sally L. Steinberg while she was researching her 1987 publication, The Donut Book: The origins, history, literature, lore, taste, etiquette, traditions, techniques, varieties, mathematics, mythology, commerce, philosophy, cuisine, and glory of the donut. Photographs comprise the bulk of the collection. These depict doughnut making machines, early doughnut packaging, doughnut shops and doughnut production, doughnut promotional activities (many of them sponsored by DCA), celebrities and entertainment figures with doughnuts, and the role of doughnuts in the military. Other ephemeral materials featuring doughnuts include advertisements, posters, newsclippings, music, examples of doughnut packaging, toys, and artwork. Also included are several publications that feature doughnuts, notably such children's classics as Curious George Learns the Alphabet, Who Needs Donuts?, and Homer Price, as well as a copy of Ms. Levitt's book.

Materials relating to the history of the Doughnut Corporation of America include a 1947 memo entitled "History of Mayflower Operations, 1933 1944"; pages and clippings from the company's in house magazines, The Doughnut Magazine, 1931 1936, and DCA News, 1945 1947 (most of which are not in their entirety, since Ms. Steinberg seperated them for the production of her book); a script of the "DCA Merchandising Story"; inter office correspondence from 1947; a 1961 DCA Study of the Donut Market; and a 1973 prospectus for DCA Food Industries, Inc. Also included is a store display figure of "Danny Donut," the symbol of Mayflower Doughnuts. In addition, the collection contains 1980 and 1981 Annual Reports from Dunkin' Donuts, Inc., a sample degree from their "Dunkin' Donuts University," and a large training poster for employees. Also included are in house publications relating to other donut companies, including Krispy Kreme and Winchell, the predecessor of Denny's.
Biographical / Historical:
Sally Levitt Steinberg describes herself as a "doughnut princess," since her grandfather, Adolph Levitt, was America's original "doughnut king." Levitt's family had emigrated to the United States from Russia when he was eight and settled in Milwaukee. In 1920, he moved to New York City, where he invested in a bakery in Harlem. He soon realized that there was a strong consumer demand for doughnuts, sparked by veterans of World War One who fondly remembered those cooked by Salvation Army girls in the trenches in France. Levitt, with a flair for showmanship, placed a kettle in the bakery's window and began to fry doughnuts in it. This attracted crowds of customers, who enjoyed watching the process, smelling the aroma, and eating the doughnuts. Soon, doughnut production could not keep up with the customers' demands.

In consultation with an engineer, Levitt soon developed and patented an automatic doughnut making machine, which he then placed in the bakery's window. The result was the creation of the modern doughnut industry in America. In 1920, Levitt founded the Doughnut Machine Company to make and sell the machine across the country and to sell doughnuts under the tradename of "Mayflower." Soon after, the company began preparing and selling standardized mixes for use in the machine, and began to acquire bakeries in which its products could be made. In 1931, the company opened the first Mayflower doughnut shop at 45th and Broadway in New York City; ultimately, 18 shops were opened across the country the first retail doughnut chain.

The company, which changed its name to the Doughnut Corporation of America, dominated the doughnut industry. Its operations were characterized by a large scale approach, incorporating a full range of product and equipment systems unique in the food industry. As consumers demanded a wider variety of doughnuts from glazed to jelly filled the company developed and manufactured the necessary machinery, prepared the ingredients, and marketed the products. The company diversified its product line in the 1940s to produce pancake mixes and waffle mixes and machinery, including Downyflake Food products. The company is still in operation as DCA Food Industries, Inc.
Materials in the Archives Center:
The Doughnut Machine Company Scrapbooks (AC #662) contains two scrapbooks documenting the company=s advertising and marketing campaigns, ca. 1928.

The Industry on Parade Film Collection (AC #507) contains a 1956 film (reel #273) about the Doughnut Corporation of America.

The Earl S. Tupper Papers (AC #470) contain a number of World War One photographic postcards that show Salvation Army doughnut girls.

The Warshaw Collection of Business Americana (AC #60) contains four boxes of material on "bakers and baking."

The N W Ayer Collection (AC #59) contains advertising proofsheets for several bakeries.
Provenance:
Collection donated by Sally L. Steinberg, December 12, 1991, 1993, and 2009.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Food habits -- United States  Search this
advertising  Search this
Doughnuts  Search this
Celebrities  Search this
Entertainers  Search this
Periodicals  Search this
Genre/Form:
Audiocassettes
Advertisements
Photograph albums
Catalogs
Clippings
Magazines (periodicals) -- 20th century
Playbills
Sheet music
Photographs -- 20th century
Posters
Videocassettes
Reports
Packaging
Cartoons (humorous images) -- 20th century
Books
Drawings -- 1980-1990
Citation:
Sally L. Steinberg Collection of Doughnut Ephemera, 1920s-1987, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0439
See more items in:
Sally L. Steinberg Collection of Doughnut Ephemera
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0439
Online Media:

Frank J. Ryan Sports Training Collection

Creator:
Ryan, Frank J.  Search this
Extent:
16 Cubic feet
Type:
Collection descriptions
Archival materials
Photographs
Brochures
Books
Motion pictures (visual works)
Advertisements
Scrapbooks
Patents
Date:
1936-1982
Scope and Contents:
Archival materials relating to Ryan's career as an athlete, a sports coach at Yale, an inventor, and an author. Includes photographs, the patent for Ryan's electro-mechanical football game, scrapbooks of newsclippings, Ryan's instructional books on sports, brochures, reprints of articles and other printed materials relating to Ryan's instructional films. Also included are instructional sports films Ryan created and marketed.
Arrangement:
Divided into 2 series: Series 1: Papers, photographs and printed materials; Series 2: Audiovisual materials.
Biographical / Historical:
Coach at Yale University, creator of sports training films and author of sports training books. He developed a unique bank/school community relations program wherein banks would donate Ryan's sports training films to local schools in exchange for publicity.
Provenance:
Donated to the Archives Center in 2004 by Neil Ryan (Frank Ryan's son) and Fran Ryan.
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Coaches (Athletics)  Search this
Coaching (Athletics)  Search this
Physical education and training  Search this
Athletics  Search this
Sports -- 20th century  Search this
Genre/Form:
Photographs -- 20th century
Brochures
Books
Motion pictures (visual works) -- 20th century
Advertisements -- 20th century
Scrapbooks
Patents
Citation:
Frank J. Ryan Sports Training Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0871
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0871

Frederick and Mary Hill Fried Folk Art Archives

Creator:
Fried, Mary Hill  Search this
Fried, Frederick, 1909-1994  Search this
National Carousel Association.  Search this
Extent:
36 Cubic feet (89 boxes, 10 oversize folders)
Type:
Collection descriptions
Archival materials
Photographs
Advertisements
Clippings
Blueprints
Books
Auction catalogs
Design drawings
Date:
circa 1895-1985
Summary:
Processed by Craig Orr, archivist, (1999); Jennifer Shaifer (intern), October-December 2008; Ramona Williamson (volunteer), November 2008; Sarah Allan, November 2008; supervised by Vanessa Broussard Simmons, archivist.
Scope and Contents:
The Fried Collection consists of material created and collected by Frederick Fried and his wife Mary Hill Fried in the course of documenting and writing about American folk arts in America. It includes photographic materials, newspaper and magazine articles, research, lecture notes, published and unpublished writings, brochures, drawings, printed advertisements, blueprints, books, price lists, patents, correspondence, trade literature, sheet music, auction catalogs, oral history interviews and commercially recorded music.

Of particular interest for researchers may be the materials relating to carousels. It was one of the earliest interests of the couple and led to the publication of their first book. There is also a substantial amount of material relating to architecture particularly in New York. Other research interests include carvings, show figures, weathervanes, mechanical and coin operated machines, amusement parks, the circus, tattoos and lesser-known folk arts.

Fried organized the materials primarily by subject. There are some materials that were organized by genre particularly the photographic materials. There is some overlap in the arrangement of the materials therefore the researcher will have to look in more than one place.
Biographical / Historical:
Frederick P. Fried was born December 11, 1908 in Brooklyn, New York. He grew up in the Williamsburg section of Brooklyn where his father owned a clock business across the street from Charles Carmel, a carousel carver. Fried acquired a fine-arts education in the 1930s with an emphasis on sculpture. He served with the Air Force during the Second World War. After a successful military career, Fried worked as art director in several fashion agencies. He met Mary McKenzie Hill, an academically trained artist in one of the studios.

Mary McKenzie Hill was born in 1914 in Baltimore, Maryland. She graduated from the Maryland Institute of Fine Arts. After graduation, she spent a year abroad studying before she returned to the United States to work as a fashion illustrator in Baltimore and New York. During World War Two Hill was a draftsman for a firm of architects.

Fried and Mary Hill married in 1949. The couple had two children Robert Hazen and Rachel. Around 1953 Fried began to collect architectural ornaments in New York. Fried served as the art director for Bonwit Teller in New York City from 1955-1962. He left the fashion world in 1962 to pursue his passion for collecting and writing full time. Fried published his first book, Pictorial History of Carousels in 1964. In 1967, Fred and Mary Fried purchased a forty-acre farm in Bristol, Vermont where the family spent their summers.

In 1968, Fried led a national campaign to preserve the Titanic Memorial Lighthouse (Seamen's Church Institute at South Street). He also became active in politics and served as the campaign manager for a New York State senator. His interest in Indian cigar store figures resulted in his publication Artists in Wood: American Carvers of Cigar Store Indians, Show Figures and Circus published in 1970. The focus of the book was Samuel Anderson Robb a New York wood carver. Fried co-founded the National Carousel Association in 1973. In 1978, Fried wrote America's Forgotten Folk Art with his wife Mary. This publication covered subjects such as carousels, banner painting, scarecrows, beach sand sculpture, tattoos, cast iron toys, amusement park architecture and trade signs.

Fried's collecting goal was to first preserve artifacts and to then make them available through his writings and exhibitions. His most treasured relics were the items he salvaged from the ruins of Coney Island. Fried referred to such artifacts as the uncelebrated arts. He became one of the founders of the Anonymous Arts Recovery Society a group of individuals who saved architectural ornaments from the wreckers' balls. In addition, he was one of the founders of the National Carousel Round Table which was created to preserve hand-carved merry-go-rounds. As a result of his collecting, research and writing Fried became recognized as the authority on carousels, coin-operated machines, and cigar store figures. He served as a consultant to many Museums; in particular as chief consultant on American Folk Art for the Smithsonian Institution.

Frederick and Mary Hill worked together in many ways to document, collect, preserve and increase the awareness about primarily the folk arts. Mary McKenzie Hill Fried passed away in 1988 at the age 74. Frederick P. Fried died July 1994 at the age of 86.
Provenance:
Collection a bequest of the Frederick Fried Estate.
Rights:
Reproduction restricted due to copyright or trademark. Fees for commercial reproduction.
Topic:
Periodicals  Search this
Merry-go-round art  Search this
Wood-carvers  Search this
Signs and signboards  Search this
Weather vanes  Search this
Coin-operated machines  Search this
Architecture -- Details  Search this
Amusement ride equipment industry  Search this
Amusement rides  Search this
Folk art  Search this
Merry-go-round  Search this
Figure sculpture -- United States  Search this
Genre/Form:
Photographs -- 20th century
Advertisements
Clippings
Blueprints -- 20th century
Books
Auction catalogs
Design drawings
Citation:
Frederick and Mary Hill Fried Folk Art Archives, circa 1895-1985, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0528
See more items in:
Frederick and Mary Hill Fried Folk Art Archives
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0528
Online Media:

Dolores Valdes-Zacky Papers

Sponsor:
Coors Brewing Company  Search this
Creator:
Valdes Zacky, Dolores  Search this
Names:
Arrowhead Puritas Waters, Inc.  Search this
Mitsubishi  Search this
Partnership for a Drug-Free America  Search this
Thompson, J. Walter (advertising agency).  Search this
Vons Grocery Company  Search this
Extent:
2 Cubic feet (2 boxes, 3 oversize folders)
Type:
Archival materials
Collection descriptions
Magazines (periodicals)
Oral history
Storyboards
Proposals
Commercials
E-mail
Press releases
Newsletters
Correspondence
Articles
Awards
Books
DVDs
Photographs
Advertisements
Clippings
Date:
1955 - 1999
Summary:
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Scope and Contents:
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Arrangement:
The collection is divided into two series.

Series 1: Background Materials, 1955-1999

Series 2: Advertising and Marketing Materials, 1989-1999
Biographical / Historical:
Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.
Provenance:
Collection donated by Dolores Valdes Zacky, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising history  Search this
Minorities in advertising  Search this
Advertising campaigns  Search this
Advertising agencies  Search this
Advertising executives  Search this
Women in advertising  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Magazines (periodicals) -- 20th century
Oral history -- 20th century
Storyboards
Proposals -- 20th century
Commercials -- 20th century
E-mail
Press releases -- 20th century
Newsletters -- 20th century
Correspondence -- 20th century
Articles -- 20th century
Awards
Books -- 20th century
DVDs
Photographs -- 20th century
Advertisements -- 20th century
Clippings -- 20th century
Citation:
Dolores Valdes-Zacky Papers, 1955-1999, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1394
See more items in:
Dolores Valdes-Zacky Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1394

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