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Creator:
Hirshhorn Museum and Sculpture Garden  Search this
Type:
Youtube videos
Uploaded:
2018-05-04T20:06:33Z
Video Title:
Artists of Brand New - Hirshhorn Museum
Description:
“Brand New: Art and Commodity in the 1980s” explores the iconic decade when artwork became a commodity and the artist, a brand. This expansive exhibition presents a fresh and focused history of the decade, bringing rarely displayed works from U.S. and European collections together for the first time since the ’80s. Hear from a selection of the artists on view: Julia Wachtel, R.M. Fischer, Erika Rothenberg, Annette Lemieux, Carol Ann Klonarides, Haim Steinbach, Frank Majore, Walter Robinson, and B. Wurtz. “Brand New” offers a fascinating alternative history of art in the 1980s by tracing how a pioneering group of young downtown artists appropriated the tools and psychology of growing consumer culture—advertising, logos, products, even cable TV—to change the landscape of the art world. Manufactured objects, such as vacuum cleaners and clocks, became vessels with complex meanings. Advertising and television emerged as rich new mediums for expression, and artworks themselves became branded products. Like today’s celebrity influencers, artists crafted branded personas to both market themselves and as a form of creative expression. FEB 14- MAY 13, 2018
Views:
549
Video Duration:
2 min 24 sec
Topic:
Art, modern  Search this
Youtube Category:
Education  Search this
See more by:
hirshhornmuseum
YouTube Channel:
hirshhornmuseum
Data Source:
Hirshhorn Museum and Sculpture Garden
EDAN-URL:
edanmdm:yt_mOzmwg8jGfc