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Creator:
Cooper Hewitt, Smithsonian Design Museum  Search this
Type:
YouTube Videos
Uploaded:
2022-03-15T05:34:06.000Z
Views:
535
Video Title:
Judge a Book by its Cover | With NDA Winner Gail Anderson and Steven Heller
Description:
Do you judge books by their covers? What makes you pick up a book or magazine? A successful cover design might allude to the content within its pages, invoke feelings, or communicate a powerful message. Designers make distinct choices to create this dynamic first impression and invite people to open the book. Join us for a virtual panel discussion in celebration of Cooper Hewitt’s current exhibition, Underground Modernist: E. McKnight Kauffer, offering perspectives on Kauffer’s book covers and exploring how they have influenced book cover design today. Moderated by Caitlin Condell, Head of Drawings, Prints, and Graphic Design at Cooper Hewitt, panelists include Gail Anderson, designer, writer, and educator, and Steven Heller, author and editor. E. McKnight Kauffer (American, 1890–1954) was a pioneer of commercial art—the profession known today as graphic design. Hailed in his lifetime as “the poster king,” Kauffer made modernism accessible by applying cutting-edge styles to designs for advertising, literature, theater, transportation, and more. He was particularly prolific as a designer of book covers, producing over 200 published designs for everything from royal biographies and classics to mysteries and manifestos.
Video Duration:
1 hr 27 min 16 sec
YouTube Keywords:
Smithsonian design museum
YouTube Category:
Entertainment  Search this
Topic:
Design  Search this
See more by:
cooperhewitt
Data Source:
Cooper Hewitt, Smithsonian Design Museum
YouTube Channel:
cooperhewitt
EDAN-URL:
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