What used to be here -- history, crafts and industry, style and form -- "There we make industrialists ..." -- five lives typical of Pforzheim -- Doublé [rolled gold] -- working with a "Pforzheim" material -- The Pforzheim Kunstgewerbe-Verein [Applied Arts Association] -- the design competitions -- The Kunstgewerbeschule Pforzheim [Applied Arts School] and its professors -- Rudolf Rücklin and Das moderne im schmuck [The modern style in jewellery] -- Pforzheim and Paris -- fraught relations -- Pforzheim in Paris -- showing work at the Exposition Universelle 1900 -- Paris the model -- imitated in Pforzheim -- An artist for industry -- Georg Kleemann -- The case of Lauer & Wiedmann -- Pforzheim "draughtsmen" -- The 1904 St. Louis World's Fair -- the swan song of Art Nouveau -- The aftermath -- Theodor Fahrner -- Gebrüder Falk -- Louis Fiessler & Cie. -- Karl Hermann(Hermann & Speck) -- Kollmar & Jourdan -- Lauer & Wiedmann -- Livinger & Bissinger (Heinrich Levinger) -- Martin Mayer -- Victor Mayer -- Meyle & Meyer -- C.W. Müller -- A. Odenwald -- Rodi & Wienenberger -- Mathias Scheidel -- Fr. Speidel -- D.F. Weber -- Wild & Cie. -- F. Zerrenner