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Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Catalog Data

Author:
Kotler, Neil G. 1941-  Search this
Kotler, Philip  Search this
Kotler, Wendy I. 1947-  Search this
Kotler, Neil G. 1941- Museum strategy and marketing  Search this
Physical description:
xxx, 511 p. : ill ; 25 cm
Type:
Books
Date:
2008
C2008
Notes:
Rev. ed. of: Museum strategy and marketing. c1998.
Topic:
Museums--Planning  Search this
Museums--Marketing  Search this
Museum attendance  Search this
Museum finance  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_928887