Author:

Kotler, Neil G. 1941-  Search this

Kotler, Philip  Search this

Jiménez Payrató, Jordi  Search this

Physical description:

448 p. : ill ; 24 cm

Type:

Books

Date:

2001

Notes:

Translation of: Museum strategy and marketing.

Topic:

Museums--Planning  Search this

Museums--Marketing  Search this

Museum attendance  Search this

Museum finance  Search this

Call number:

AM5 .K6818 2001

Data Source:

Smithsonian Libraries

EDAN-URL:

edanmdm:siris_sil_900057